# ActiveDEMAND Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ActiveDEMAND Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/142305/ActiveDEMAND/alternatives --- # ActiveDEMAND Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveDEMAND ## What is ActiveDEMAND? ActiveDEMAND is a complete all-in-one marketing infrastructure for established agencies looking to profitably scale their operations. The fully white-labeled marketing automation system includes email marketing, workflow automation, call tracking, forms, landing pages, social posting, data attribution, funnel building with real-time data, revenue tracking and reporting. Plus agency features like account managmennt, share assets across sub-accounts and more. ## What is ActiveDEMAND used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Overall rating Based on 79 user reviews Reviews sentiment Positive 84% Neutral 13% Negative 4% Starting price $15 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveDEMAND?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.activedemand.com/&name=ActiveDEMAND) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveDEMAND 4.2 (79) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $15 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (79) Ease Of Use 3.8 (674) Value For Money 4.0 (68) Value For Money 3.8 (481) Customer Service 4.4 (72) Customer Service 3.9 (550) ## ActiveDEMAND alternatives Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Management 4.3 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Lead Management 4.3 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Marketing Automation 4.0 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Reporting/Analytics 3.3 (6) 66.67% of 6 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Lead Qualification 3.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Segmentation 3.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics ActiveDEMAND 155 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention System that automatically dials calls Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and manage schedules and meetings via an integrated calendar Track and report on call outcomes Manage and track all past and future calls. Listen to live phone conversations for the purpose of training and assessing agent performance Record the audio of phone conversations for quality assurance purposes Track and report on all incoming and outgoing calls Sends voice calls to a specific queue based on predetermined criteria Measure campaign influence through collection of keyword tracking and revenue sources Voice conversion to text Identify the number and contact information of a caller before answering the phone Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Communicate using direct chat or messages within the system Track the amount of clicks on individual products to measure campaign results Track and manage adherence to policies for any service, product, process, or supplier Computer-telephony integration is the use of computers to manage telephone calls Manage user consent requests and documents Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Alter the layout and content of dashboards Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Form predictions based on past and present data/trends Store, manage and track all forms in a centralized location Store and manage images Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Reports specific to marketing and associated campaigns Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Evaluate the impact of each touch point that drives a conversion Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective Create new forms and/or use ready-made online form templates A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Data impact assessments to identify and mitigate potential data risks Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Tools designed to streamline the process of lead generation and management for sales teams Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Reports specific to sales analysis for trends and strategies Set a time to generate routine reports automatically Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Group leads or contacts based on their specific characteristics Identify sensitive or personal information collected from users Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Generate or append custom campaign parameters to URLs Attach digital tags to documents and assets for identification, search, or monitoring purposes Identify a list of target accounts that marketers want to turn into customers Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Computer-based system that allows users to send and receive voice messages Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.2 (76) 4.2 Based on 76 reviews ## Pricing Value for money 4.0 (68) Free Trial Free Version Basic $15.00 Usage Based,Per Month Value for money 4.0 (68) 4.0 Based on 68 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Gmail](https://www.capterra.com/p/202338/Gmail/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (72) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (72) 4.4 Based on 72 reviews ## User reviews Overall rating 4.2 Based on 79 reviews Filter by rating 5(33) 4(33) 3(10) 2(1) 1(2) Mentioned topic Sorted by most recent Espedi A. Gestion des clients Broadcast Media ### "Une solution de Marketing très sympa " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 4, 2024 Pros Ce que j'aime le plus chez ActiveDEMAND, c'est sa facilité d'utilisation à travers ses multiples fonctionnalités. Il permet l'automatisation du Marketing, sa gestion et son analyse. Il permet également de faire des publicités par mail très bénéfiques. Cons Le prix de ActiveDEMAND peut être comparable à une application gratuite. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Emile K. Gestionnaire Accounting ### "Un excellent logiciel de marketing " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 28, 2023 J'ai une meilleure expérience avec ActiveDEMAND en matière de marketing grâce à ses multiples fonctionnalités très innovantes. Je le recommande Pros C'est un logiciel très facile à utiliser. Très efficace et fiable, il permet une automatisation du marketing, publicité par e-mail ainsi que le marketing mobile. Cons C'est un logiciel très facile et parfait dans son ensemble Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director Information Technology and Services ### "Too many issues to bother with" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 7, 2023 Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce. Pros I can't say there is anything I would recommend about it. Cons \- extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour.... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 28, 2023 Hello, Thank you for your feedback. It is unfortunate you did not find value in our system. We appreciate your insights and will continue to work to improve ActiveDEMAND. The Team at ActiveDEMAND Anicet L. Gestion des clients Broadcast Media ### "ActiveDEMAND : Une plateforme Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros Conçu spécialement pour les agences de marketing, ActiveDEMAND est un outil très facile d'utilisation que j'ai jamais rencontré. Très efficace et fiable, il nous permet la gestion et l'analyse du Marketing ainsi que la publicité par e-mail. Son expérience a été rentable pour notre entreprise , car c'est utilisable sur mobile. Très très recommandable. Cons Avec son prix toutefois imbattable, ActiveDEMAND, présente une multitudes de fonctionnalités et intégrable à d'autres réseaux sociaux te Site Internet très bénéfices. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Oluwa Locheyi H. Argent commercial Retail ### "Un logiciel de marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 23, 2023 Pros ActiveDemand est un logiciel de gestion de marketing dans les entreprises. Il permet de gérer le suivi, l'automatisation et l'évolution du plan marketing de l'entreprise. Cons Il y a par moment quelques difficultés a cerner les fonctionnalités du logiciel. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 28, 2023 Hi Oluwa, Thank you for your review. We noticed you have not utilized our customer support and if you are having difficulty understanding some of the functionality they are very helpful. Thanks again for your feedback! The ActiveDEMAND Team DM Dany m. gerente Facilities Services ### "avaliação de software " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 April 27, 2023 tirando esse item que sitei acima ela e muito boa o marketing de vendas e otimo Pros a qualidade geral e muito boa marketing e vendas Cons ela pode criar uma pressao extra nas empresas para produzirem e entregarem produtos e serviço de forma mais rapida e eficiente isso pode gerar uma pressão sobre os funcionários e equipe de trabalho Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Muhammad D. seo expert Computer Software ### "Power full software with functionality " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 5, 2022 My overall experience have been positive. We are excited to have one place to house or list. over all i am happy for using this software. this software is easy to use and understand. Pros I got a lot of functionality and ease of use. it is incorporate of all feature. it is the good software for small business. it is really a magically software for use the small business. the best part of this product is the chat of product. I am using this software and very satisfy for it service. Cons this software is not a perfect solution. it is difficult to support chat. this software is professional and user should be know about this software for using. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Antonio S. CEO Information Technology and Services ### "Testing AD" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 March 10, 2021 a nightmare. Trying to set up some functions to discover that to change the logic (wrongly designed) you need to dismantle everything. Not flexible, not intuitive. some features are totally nonsense and some do not work either, like the Dynamic Content, great idea, but tested several time it seem not reliable. When I asked why they told us: " Oh, well you have set one parameter but the system also checks other parameters so it is possible that the viewer is already known by the system..." I really couldn't believe in such explanation. Then you pay for something but there are several things that are not told, you are requested to pay other fees that nobody told at the beginning. My feeling is I waste lot of time, effort and money. ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia. Pros I liked the idea of the Dynamic Content. That would be a killer application. Cons its overall poor execution and mainly its logic. Switched from [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) Because Active Demand doesn't seem reliable as provider. Reasons for choosing ActiveDEMAND Because the Dynamic Content feature. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AF Amanda F. Sales Support Food & Beverages ### "AD review" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 August 31, 2020 Pros I like that it is consistently being updated with new features. Cons I cannot edit my workflows with the current package I am on, and do not need the extra features and benefits of the corporate marketer package as we are a small business. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CS Christina S. Director of Digital Marketing Marketing and Advertising ### "Active Demand from an Agency Perspective" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 19, 2020 Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive. Pros The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches. Cons My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short. Reasons for choosing ActiveDEMAND The price was lower and the Salesforce integration seemed adequate. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 26, 2020 Hi Christina, Thank you for taking a moment to give us a review. We appreciate all feedback as it helps us improve our software. We are sorry to hear you are having some issues - specifically with real-time reporting. We do have real-time dashboard widgets for email campaigns and we encourage chatting with our support team to answer questions about how to set it up - they are super friendly and helpful. Thank you again for your comments! 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