--- title: "Customer Alliance Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Customer Alliance Software - reviews, pricing plans, popular comparisons to other Reputation Management products and more." source_url: "https://www.capterra.com/p/142408/Review-Analytics/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Customer Alliance Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Customer Alliance ## What is Customer Alliance? Customer Alliance is a dynamic tech company on a mission to empower organizations to be loved by exceeding people’s expectations. We’ve built a powerful Software-as-a-Service platform that makes it easy to capture, understand, share, and act on feedback. Elevate your online visibility and manage customer feedback without putting in overtime. Own your customer satisfaction and embrace efficiency with the all-in-one platform for customer reviews, surveys, and satisfaction metrics. ## What is Customer Alliance used for? [Reputation Management](https://www.capterra.com/reputation-management-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/) Top alternative Featured Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Customer Alliance?[Manage this product listing](https://www.g2.com/products/customer-alliance/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Customer Alliance 4.2 (18) VS. [4.7 (708)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (18) Ease Of Use 4.7 (89) Value For Money 3.7 (18) Value For Money 4.5 (84) Customer Service 4.1 (18) Customer Service 4.6 (85) ## Customer Alliance alternatives [4.4 (708)](https://www.capterra.com/p/141842/Weave/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.6 (37)](https://www.capterra.com/p/171738/uberall/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (257)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/142408/Review-Analytics/alternatives/) ## FAQs about Customer Alliance Overview ### Which roles and teams benefit most from Customer Alliance? Customer Alliance is most used by hotel managers, general managers, and property owners who monitor guest feedback, manage online reputation, and address service issues. Marketing teams use it to collect reviews and assess campaign impact, while quality managers and sales leaders track satisfaction trends to improve guest experiences and support revenue decisions. Answer based on 18 reviews Overview ### What company size and specific industries is Customer Alliance built for? Customer Alliance is designed for organizations of any size in the hospitality, healthcare, automotive, and insurance industries. It is suited to companies in these sectors that need a customer feedback and review management solution, including both smaller businesses and larger enterprises operating across multiple locations. Features and Usability ### What are the key features of Customer Alliance? Customer Alliance offers review generation, review monitoring, response management, and review sharing for ratings and reviews workflows. It also includes surveys and feedback, sentiment analysis, reporting and analytics, customizable reports, visual analytics, widgets, SEO management, API access, and third-party integrations across multi-channel, multi-language, and multi-location setups. Integrations ### Which third-party tools and platforms does Customer Alliance integrate with? Customer Alliance connects natively to Meta for Business. Getting Started and Support ### What training and onboarding options does Customer Alliance offer? Customer Alliance provides live online sessions, webinars, and documentation for training. Live online sessions and webinars support guided learning with product specialists, while documentation gives teams written reference material for self-paced review and step-by-step setup guidance. Getting Started and Support ### What customer support options does Customer Alliance offer? Customer Alliance provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. These channels give users several ways to find answers or contact support, but no reviewer feedback about response times, helpfulness, or common frustrations is available. ## Features AI summary Based on 1,563 Reputation Management reviews Not all Reputation Management products cover every priority buyers look for. Here is what Capterra reviewers identify as most important when choosing a solution: - **Review Request** (**55%** of reviewers rated this feature as critical) - **Negative Feedback Management** (**65%**) - **Review Monitoring** (**51%**) Customer Alliance includes **Review Monitoring**, so businesses can track incoming reviews and stay aware of customer sentiment across channels. However, it does not offer **Review Request** or **Negative Feedback Management**. Instead, it provides other relevant capabilities such as **Customer Experience Management** (**48%**), **Response Management** (**47%**), and **Reporting/Analytics** (**44%**). These features help teams follow customer feedback trends, reply to reviews more effectively, and measure reputation performance over time, helping businesses improve customer relationships and make better service decisions. Review Monitoring 4.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews Customer Experience Management 4.2 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Response Management 4.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Planning and managing of resources and procedures to mitigate the impact of events and incidents Reporting/Analytics 3.5 (4) 0.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Surveys & Feedback 5.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success Ratings/Reviews 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Ratings/Reviews Customer Alliance 17 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customizable Reports: Alter the layout and content of reports - Multi-Language: Manage and support multiple languages - Ratings/Reviews: Ratings/Reviews - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Sharing: Share internal and external reviews on social media platforms - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.0 (18) 4.0 Based on 18 reviews ## Pricing Value for money 3.7 (18) Free Trial Essential Pricing not available It includes: - Add surveys to selected touchpoints - Show location’s review score on your website - View satisfaction, effort, and loyalty over the customer journey Standard Pricing not available It includes: - Automatically send custom surveys via email - Add surveys to your website, location (QR code) emails or app - Distribute reviews to various online portals Professional Pricing not available It includes: - Use advanced analytics to track customer satisfaction, effort, and loyalty over time - Discover a deep understanding of your customers with AI text analytics Enterprise Pricing not available It includes: - Connect to in-house BI tools using our enterprise API - Migrate historical data Basic Pricing not available It includes: - Use basic analytics to understand your online reputation - Respond to online reviews in one place - Show your reviews & score on your website Value for money 3.7 (18) 3.7 Based on 18 reviews ## Integrations [ Meta for Business](https://www.capterra.com/p/213257/Facebook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (18) 4.1 Based on 18 reviews ## User reviews Overall rating 4.2 Based on 18 reviews Filter by rating Counts reflect reviews available in this feed. 5(12) 4(3) 3(0) 2(0) 1(3) Mentioned topic Recent reviews first, then most helpful GP gestione P. Marketing Director Used the software for: 1-3 years ### "Determined Avenue that creates Sustainable Customer Help" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 30, 2024 Pros Customer Alliance brings a direct way of instant customer handling, where all the concerns are rationally addressed. Cons Customer Alliance has nothing complicated, and it makes customers needs the priority. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OA Othuke A. Digital Marketer Used the software for: 1-3 years ### "Impressive Business Reputation Control" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 30, 2024 Pros Customer Alliance has one of the simplest communication means, where SMS are well utilized. Cons Customer Alliance has a diverse option that makes every communication suitable and engaging. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Quality Manager Used the software for: Less than 1 year ### "Overall it is a good software but needs some improvement. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 July 28, 2017 With Customer Alliance, we can easily follow what happens in our hotels. We can so the necessary steps for investments and create a strategy for review distribution. Pros Easy to use and the support is flexible. The cooperation with Tripadvisor, Holiday Check and Google is great. Cons The review post on Facebook appears with a strange picture we would like to personalize it. Some kinds of statistics are missing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Marketer Used the software for: 1-3 years ### "Reliable Survey Program and Customer Support Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 6, 2024 Pros Customer Alliance makes all the survey solution suitable, and customer communications is straightforward. Cons Customer Alliance makes all the customer coordination suitable, and no discouragement. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Hotel Manager Used the software for: 1-3 years ### "now we working with since almost 2 years . good and helpful " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 August 3, 2017 trusted feedback from our guest , and using the app on our hotel website to show our guest our quality performances up to date Pros good reports , easy to use , also with our guest whom subbasement comment there comment that the App it easy to use and it is clear Cons it is only working on PC will be better is you create an app working on the smart phones for us as hoteliers to follow our guest reviews at any time no need to wait until i back to my office to see Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Director Used the software for: 3-5 years ### "Great Support" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 15, 2021 I have been able to solve many problems of my clients due to the good use of the system Pros Very easy to use I would like to integrate with our Power BI to be able to have more data from my clients and also with our CRM so that all comments are recorded in the CRM in each guest Cons Every day \[SENSITIVE CONTENT\] shows me something new to implement in our daily use Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director/owner Used the software for: 1-3 years ### "We seemed to get more reviews than before" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 28, 2017 More reviews and especially more on Trip Advisor. Pros The fact that it generates more reviews. It encourages clients, or at least reminds them, to write a review on a site of their choice. Cons It is a bit expensive for us but in all honesty the positive aspects of Customer Alliance outweigh the negative aspects (of which there is only one: cost) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer GM Used the software for: Less than 1 year ### "It is a great plataform to manage guest reviews" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 28, 2017 I can administrate properly our guest reviews and follow up with my team Pros It is very easy to use, I receive email and just go in and reply to my guests, it is also easy to enter different channels, such as Google, trip Advisor, etc Cons It is confussing for the guest when doing a review, it is not clear if 1 is great or not and same with 5. I have received reviews where guest is very happy on his comments but on the scale it only gives us ones. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Manager Used the software for: 1-3 years ### "Boosted our performance!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2017 It helps us to get better position on Tripadvisor and once we did we got more reservations thru them so we made more revenue Pros It have been very helpful to increase our Tripadvisor position, and to keep the company focused on the costumer. Cons That i i can´t answer to a review on CA and it automatically get posted on the site the review came from. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CRO Used the software for: Less than 1 year ### "Perfect to automatize Hotel communication with guests" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 27, 2021 If you are looking to improve the pre/after-stay communication with your guests, CA is very good solution. Simple set up, templates ready to use, integration with external platforms to increase reputation (TripAdvisor/Google, etc). Pros It is easy to set up, they help you with the integration with your own CMS. Customer support is excellent. You can automatize your reviews, ease the check-in and check-out process for guests, send emails during the stay to check if everything is running smoothly. Cons You still need to buy a CRM to manage your sales communication, it helps with the pre and after-stay communication. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/142408/Review-Analytics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.