# Customer Alliance Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Customer Alliance the right Reputation Management solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/142408/Review-Analytics/reviews

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Customer Alliance

4.2 (18)

[View alternatives](https://www.capterra.com/p/142408/Review-Analytics/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Customer Alliance

Ease of use

4.3

Customer Service

4.1

## Showing most helpful reviews

Showing 1-18 of 18 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

FR

Fatture R.  
Digital Marketer  
Food & Beverages  
Used the software for: 1-2 years

### "Reliable Survey Program and Customer Support Tool"

April 22, 2024

5.0

Pros

Customer Alliance makes all the survey solution suitable, and customer communications is straightforward.

Cons

Customer Alliance makes all the customer coordination suitable, and no discouragement.

Review Source

GP

Gestione P.  
Marketing Director  
Maritime  
Used the software for: 1-2 years

### "Determined Avenue that creates Sustainable Customer Help"

April 29, 2024

5.0

Pros

Customer Alliance brings a direct way of instant customer handling, where all the concerns are rationally addressed.

Cons

Customer Alliance has nothing complicated, and it makes customers needs the priority.

Review Source

ZT

Zsuzsanna T.  
Quality Manager  
Hospitality  
Used the software for: Less than 6 months

### "Overall it is a good software but needs some improvement. "

July 28, 2017

4.0

With Customer Alliance, we can easily follow what happens in our hotels. We can so the necessary steps for investments and create a strategy for review distribution.

Pros

Easy to use and the support is flexible. The cooperation with Tripadvisor, Holiday Check and Google is great.

Cons

The review post on Facebook appears with a strange picture we would like to personalize it. Some kinds of statistics are missing.

Review Source

Response from CA Customer Alliance

August 9, 2017

Dear Zsuzsanna, we would like to thank you for your honest words. Your review helps us to improve our services. We already forwarded your feature request regarding the statistics and Facebook to our IT department and have sent you some alternatives for the meantime. We hope that this satisfied you. We appreciate your kind words and are happy that you like our support and the easy usability, as well as the distribution and the analysis which always keeps you up to date. Kind regards from the whole team of Customer Alliance

OA

Othuke A.  
Digital Marketer  
Security and Investigations  
Used the software for: 1-2 years

### "Impressive Business Reputation Control"

April 29, 2024

5.0

Pros

Customer Alliance has one of the simplest communication means, where SMS are well utilized.

Cons

Customer Alliance has a diverse option that makes every communication suitable and engaging.

Review Source

AH

Alaa H.  
Hotel Manager  
Hospitality  
Used the software for: 1-2 years

### "now we working with since almost 2 years . good and helpful "

August 1, 2017

4.0

trusted feedback from our guest , and using the app on our hotel website to show our guest our quality performances up to date

Pros

good reports , easy to use , also with our guest whom subbasement comment there comment that the App it easy to use and it is clear

Cons

it is only working on PC will be better is you create an app working on the smart phones for us as hoteliers to follow our guest reviews at any time no need to wait until i back to my office to see

Review Source

Response from CA Customer Alliance

August 9, 2017

Dear Mr Hamid, thank you so much for your review. We are very happy to have you on board since two years and that you are happy with the usability and the reports function. I immediately transferred your request regarding an app, which our clients can use to access our tool from mobile devices, to our product development team. We always are working on improving our software and services. The more customers are suggesting the same idea, the more likely an implementation will be. In the meanwhile we are offering a mobile version of our backend if you go over the web browser from your smartphone. Once again the whole team of Customer Alliance is thanking you for your lovely review and we are looking forward to continuing the good work with you.

aC

adelina C.  
Sales Director  
Hospitality  
Used the software for: 2+ years

### "Great Support"

November 10, 2021

4.0

I have been able to solve many problems of my clients due to the good use of the system

Pros

Very easy to use I would like to integrate with our Power BI to be able to have more data from my clients and also with our CRM so that all comments are recorded in the CRM in each guest

Cons

Every day \[SENSITIVE CONTENT\] shows me something new to implement in our daily use

Review Source

TB

Tom B.  
Director/owner  
Hospitality  
Used the software for: 1-2 years

### "We seemed to get more reviews than before"

July 27, 2017

5.0

More reviews and especially more on Trip Advisor.

Pros

The fact that it generates more reviews. It encourages clients, or at least reminds them, to write a review on a site of their choice.

Cons

It is a bit expensive for us but in all honesty the positive aspects of Customer Alliance outweigh the negative aspects (of which there is only one: cost)

Review Source

Response from CA Customer Alliance

August 9, 2017

Dear Mr Bruce-Mitford, thank you for your kind review. We are very excited, that you are satisfied with Customer Alliance and that you were able to increase you quantity of reviews with our software. We would also like to thank you for your trust and the successful and pleasant cooperation. If you need any assistance, please don't hesitate to contact us. We wish you all the best for your future and great reviews. Customer Alliance

jG

jorge G.  
GM  
Hospitality  
Used the software for: 6-12 months

### "It is a great plataform to manage guest reviews"

July 27, 2017

5.0

I can administrate properly our guest reviews and follow up with my team

Pros

It is very easy to use, I receive email and just go in and reply to my guests, it is also easy to enter different channels, such as Google, trip Advisor, etc

Cons

It is confussing for the guest when doing a review, it is not clear if 1 is great or not and same with 5. I have received reviews where guest is very happy on his comments but on the scale it only gives us ones.

Review Source

Response from CA Customer Alliance

July 31, 2017

Dear Jorge, Thank you for your very positive review. We are very happy to see that you make good use of our tools and see the very positive results. Of course we will take your suggestions and observations into consideration and work on improving the ratings scale. It is our pleasure to work together with the Hotsson Hotels and are always happy to help you with any problem or doubt you encounter. Kind regards from Customer Alliance

AS

Aladino S.  
Marketing Manager  
Hospitality  
Used the software for: 1-2 years

### "Boosted our performance!"

July 31, 2017

5.0

It helps us to get better position on Tripadvisor and once we did we got more reservations thru them so we made more revenue

Pros

It have been very helpful to increase our Tripadvisor position, and to keep the company focused on the costumer.

Cons

That i i can´t answer to a review on CA and it automatically get posted on the site the review came from.

Review Source

Response from CA Customer Alliance

August 9, 2017

Dear Aladino, Thank you for your great review and really helpful reference. It is our pleasure to see such a good performance of our tools in your hotel and nothing motivates us more than the success of our clients. We are improving our tools constantly and will be happy to share the developments regarding your mentioned topics with you. Kind regards from Customer Alliance

PAV

Pablo Alejandro V.  
CRO  
Hospitality  
Used the software for: Less than 6 months

### "Perfect to automatize Hotel communication with guests"

December 24, 2021

5.0

If you are looking to improve the pre/after-stay communication with your guests, CA is very good solution. Simple set up, templates ready to use, integration with external platforms to increase reputation (TripAdvisor/Google, etc).

Pros

It is easy to set up, they help you with the integration with your own CMS. Customer support is excellent. You can automatize your reviews, ease the check-in and check-out process for guests, send emails during the stay to check if everything is running smoothly.

Cons

You still need to buy a CRM to manage your sales communication, it helps with the pre and after-stay communication.

Review Source

PV

Philippe V.  
gerant  
Retail  
Used the software for: 2+ years

### "Application inutile et couteuse "

October 31, 2024

1.0

très facile de s'abonner mais il est plus difficiles de se désabonner

Pros

Aucuns, j ai gardé cette application pendant pas mal de temps sans en voir un réel résultat .une belle interface mais du vent derrière ..

Cons

pas d'inconvénient en particulier, c'est juste couteux et inutile..

Review Source

FT

Francesca T.  
Titolare d'azienda  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "Ottimo prodotto, pessima assistenza"

October 2, 2022

1.0

Pessima, perchè a distanza di 4 mesi devo cambiare il portale dopo tanto lavoro di inserimento dei dati perchè non si interfaccia con un programma di gestione. Collegamento garantito solo al momento della firma del contratto... ma non nella realtà.

Pros

La facilità dell'utilizzo del portale, nonostante sia necessario molto lavoro. Il cliente gradisce le interfacce.

Cons

Assistenza inesistente, garantita l'interfaccia con il gestionale presente in hotel a distanza di 4 mesi ancora non sono riusciti a procedere al collegamento non stante le infinite chiamate, Non si riesce mai ad avere un contatto diretto con i programmatori. le informazioni fornite dal call center inadeguate.

Review Source

FC

Francesca C.  
Titolare  
Hospitality  
Used the software for: 6-12 months

### "Gestire la reputazione in modo facile"

March 20, 2023

5.0

Pros

Utilizzo Customer Alliance da poco più di un anno e ne sono soddisfatta.

Cons

Non ho avuto problemi fino ad ora. Forse un po' costoso, ma si ripaga.

Alternatives considered

[Reviewpro Reputation](https://www.capterra.com/p/181148/Reviewpro-Reputation/)[TrustYou](https://www.capterra.com/p/158139/TrustYou/)

Reason for choosing Customer Alliance

Supporto alla clientela.

Review Source

SC

Sylvie C.  
Gerante établissement hôtelier  
Hospitality  
Used the software for: 2+ years

### "Entreprise malhonnête "

June 7, 2022

1.0

J ai demandé la suspension de ce service pendant la crise sanitaire, notre établissement étant fermé. Notre demande a ete refusée; 100% de facturation pour un service inapplicable. Une honte .

Pros

Impossible de l apprécier. Service inutilisable pendant la période de crise sanitaire

Cons

Nullité et malhonnête du service commercial

Review Source

NK

Nina K.  
Hotel Manager  
Hospitality  
Used the software for: 6-12 months

### "Great software, some upgrade would be even greater. "

August 3, 2017

5.0

Prices and reviews good owerview.

Pros

Easy to use. It would be great if some upgrades regarding price would be added. Revenue management; Would be good that we do not have to buy 4th system (PMS, Channel manager, Customer Allinace + revenue management system) could be all in Customer alliance

Cons

Some upgrades; f.e. that would recommend you the price according to competiton. Maybe more automatic function. It is nothing I like least.

Review Source

FF

Fabrizio F.  
Manager  
Food & Beverages  
Used the software for: 1-2 years

### "good team, easy and effective"

July 27, 2017

5.0

Everything is perfect. The request for advice is easy to use. Everything is well to targeted

Pros

A nice software to use. It did not exist before. The questions are precise for the opinions of the customers

Review Source

Response from CA Customer Alliance

August 9, 2017

Dear Mr Franco, we really appreciate your wonderful words. The whole team of Customer Alliance is thrilled about your fantastic review. Please don't hesitate to contact us, if you need anything in the future. We wish you a lot of friendly reviews from your guests and continued with our tool. Customer Alliance

GF

Gilda F.  
owner  
  
Used the software for: Less than 6 months

### "Very nice customer support in Mexico"

July 27, 2017

5.0

Pros

I can see all the reviews from other pages like trip advisor and booking.com or others in one window

Cons

That i have to write all the adresses and names of my guests , but that is necessary in order to make it work.

Review Source

Response from CA Customer Alliance

July 31, 2017

Dear Mrs. Fucker, Thank you very much for your positive evaluation. It is motivating to see such good reviews and we are happy to hear that our support is perceived so positively. We are continuously improving our tools and will gladly get back to you regarding, how to minimize the workload for you while maximizing the productivity of our tools for you. Kind regards from the team at Customer Alliance

MK

Marcos K.  
Owner Manager  
  
Used the software for: 6-12 months

### "Good feeling easy to use and easy to Easy to use and easy to educate others to use."

July 31, 2017

5.0

Pros

Easy to use. Easy to educate others to use

Cons

I dont like that it cannot collect reviews for separate villas under un umbrella name, so I have to choose just one's villa reviews.

Review Source

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