# Invoca Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Invoca Software - reviews, pricing plans, popular comparisons to other Call Tracking products and more. Source: https://www.capterra.com/p/142981/Invoca --- # Invoca Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Invoca ## What is Invoca? Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% To see more customer results, visit invoca.com/customers. ## What is Invoca used for? [Call Tracking](https://www.capterra.com/call-tracking-software/)[Conversation Intelligence](https://www.capterra.com/conversation-intelligence-software/)[Sales Forecasting](https://www.capterra.com/sales-forecasting-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 5% Negative 5% Starting price $1 Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Invoca?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.invoca.com/&name=Invoca) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Invoca 4.5 (20) VS. [5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting Price $1 Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (20) Ease Of Use 4.7 (75) Value For Money 4.1 (18) Value For Money 4.8 (73) Customer Service 4.6 (20) Customer Service 5.0 (73) ## Invoca alternatives [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.6 (142)](https://www.capterra.com/p/136728/Readymode/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.7 (337)](https://www.capterra.com/p/208208/800-com/reviews/) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/142981/Invoca/alternatives/) ## FAQs about Invoca Overview ### Which roles and teams benefit most from Invoca? Invoca is most used by marketing teams, sales and operations leaders, and executives who need clearer attribution from inbound calls. Marketing managers and digital strategists optimize campaigns and lead quality, while directors, owners, and finance-oriented leaders use call analytics and reporting to guide budget, performance, and revenue decisions. Answer based on 19 reviews Overview ### What company size and specific industries is Invoca built for? Invoca is designed for brands and agencies of any company size, especially marketing, contact center, and customer experience teams that depend on phone calls to generate new sales and customer appointments. It is a fit for organizations that manage call-driven customer journeys and need to track conversion outcomes. Features and Usability ### What are the key features of Invoca? Invoca offers call tracking, call recording, call monitoring, call reporting, and call routing for managing inbound phone activity. It also includes automatic call distribution, IVR, caller ID, keyword tracking, conversion tracking, conversion rate optimization, ROI tracking, and an API for connecting call data with other systems. Integrations ### Which third-party tools and platforms does Invoca integrate with? Invoca connects natively to Adobe Campaign, Five9, Google Analytics 360, HubSpot Marketing Hub, Marketo Engage, Optimizely, Salesforce Marketing Cloud, and Tealium Customer Data Hub. It also integrates with CAKE, Convertro, Kenshoo Infinity Suite, Marin Software, Rocket Fuel, TUNE, and Webtrends. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Invoca offer? Invoca provides live online sessions, webinars, documentation, and videos to support team onboarding. Live online sessions and webinars can guide setup and feature walkthroughs, while documentation and videos give teams written and visual reference material for self-paced learning and review. Getting Started and Support ### What customer support options does Invoca offer? Invoca provides Email/Help Desk, Phone Support, and Chat. User feedback on support is mixed: some reviewers describe the team as helpful and informative, while others report slow follow-up, runaround responses, and difficulty reaching someone by phone. Answer based on 3 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Automatic Call Distribution 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Distribute/route/connect calls Call Monitoring 2.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Listen to live phone conversations for the purpose of training and assessing agent performance Call Recording 2.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Call Routing 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Sends voice calls to a specific queue based on predetermined criteria ROI Tracking 2.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts API 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Invoca 14 features Application programming interface that allows for integration with other systems/databases Distribute/route/connect calls Listen to live phone conversations for the purpose of training and assessing agent performance Record the audio of phone conversations for quality assurance purposes Track and report on all incoming and outgoing calls Sends voice calls to a specific queue based on predetermined criteria Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number Measure campaign influence through collection of keyword tracking and revenue sources Identify the number and contact information of a caller before answering the phone Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Track and monitor a specific set of keywords Arrange tasks based on the level of priority or urgency Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Get Advice We can help you find the software with the features you need. Features 4.3 (20) 4.3 Based on 20 reviews ## Pricing Value for money 4.1 (18) Free Trial [View pricing plan details](https://www.capterra.com/p/142981/Invoca/pricing/) Basic $1.00 Per Month Value for money 4.1 (18) 4.1 Based on 18 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ Five9](https://www.capterra.com/p/132405/Five9/)[ Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[ TUNE](https://www.capterra.com/p/127990/HasOffers/)[ Marin Software](https://www.capterra.com/p/99653/Marin-Search-Marketer/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (20) 4.6 Based on 20 reviews ## User reviews Overall rating 4.5 Based on 20 reviews Filter by rating 5(14) 4(4) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent SM Shaun M. Director Banking ### "Great company" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 October 14, 2024 Great Team Great product but was too many bells and whistles for what we needed Pros People and staff are great and very helpful Cons User friendliness, lots of bells and whistles but hard to do some simple things Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GK Gabby K. Controller Facilities Services ### "POOR CUSTOMER SERVICE" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 3, 2024 I do not like a single thing about the company!! POOR CUSTOMER SERVICE!! I have been working on a task since \[sensitive content hidden\]. Every few days I will get a run around response from someone on the community support forum. Nobody answers the phone on the support number. No specific email address to email someone directly. Do not waste your time or money on this useless company!! Pros I do not like a single thing about the company!! POOR CUSTOMER SERVICE!! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sparsh S. Sr. Marketing Executive Food Production ### "Invoca Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 19, 2021 A very good tool and fun to use. It gives AI-controlled call following and investigation answers for big business advertisers who need information and attribution for crusades that drive inbound calls. A worthy and recommendable tool. Pros It is truly simple to explore through the menus & filters, with examination and voice calls, you can streamline the whole buy way, snap to call and it is incredibly effective. API, Keyword Tracking, ROI Tracking, IVR etc are best features in this software. Cons CRM, Lead Capture, Multi-campaign, Performance Metrics, Website Analysis etc are some features which lacks here but are present in other tools of in same category. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RB Ryan B. SVP, Marketing & Communications Health, Wellness and Fitness ### "Innovative Product & Amazing Staff" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2019 Pros Easy to use system that allows quick analysis of large and small sets of data. Insights from the data and signals have resulted in improvements across all call tracking KPIs. Cons The limitations around filters and reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Amanda S. Director of Marketing Hospital & Health Care ### "The future of call tracking" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2019 Pros It is easy to use Provides insights to calls, not just call routings Platform insight dashboard Easy to scale solutions & changes Customer service Integration capabilities Constantly innovating Cons Cost Innovations can require a need to restructure or make minimal changes in order to adjust and utilize new features Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ND NATALIE D. DIRECTOR OF MARKETING OPTIMIZATION Financial Services ### "INVOCA = ROI" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2019 I LOVE THE PEOPLE, I LOVE THE TOOL, I LOVE THE RESULTS Pros I LOVE THE WAY YOU CAN CUSTOMIZE THE WAY YOU USE THE TOOL TO FIT YOUR NEEDS. IF YOU CAN THINK IT THE PEOPLE AT INVOCA ARE ALWAYS WILLING TO HELP YOU FIGURE OUT HOW TO MAKE IT HAPPEN. Cons THE COST Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AF Amy F. Digitital Marketing Strategist Insurance ### "Your Digital Campaigns Will Thank You" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 22, 2019 Great customer support, and cannot say enough about the positive impact this solution has had on our digital campaigns Pros The fact I now have a full view of how my digital marketing campaigns are performing and can leverage more robust call analytics within automated bidding Cons None it is easy to use and the benefits are excellent Alternatives considered [DialogTech](https://www.capterra.com/p/126763/DialogTech/) Reasons for choosing Invoca Past experience, superior customer support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BE Blake E. Director of Sales and Operations Online Media ### "Invoca Product " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 22, 2019 Pros It's very user friendly. Things are laid out simply, campaigns are easy to setup, and reporting is organized and effective. Cons It hasn't changed much in the past couple of years! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Charley C. Owner Medical Devices ### "Great for tracking advertising" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2019 Pros It is a great way to track our advertising dollars Cons It is easy to use after you have used it a couple of times Switched from [CallSource](https://www.capterra.com/p/181835/CallTrack/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Account Manager Marketing and Advertising ### "Senior Account Manager" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 24, 2019 Been at RingPArtner for 5 years and we have always used invoca for tracking network calls. Support team and overall performance are consistent and awesome. There is a reason why we stay Pros Invoca is really easy to navigate through the menus. For my role digging into publisher data is key, and for someone who is not usually good at these type of things I find myself hardly stuck at all. Good Support team and informative updates on whats fixed or what is going to be addressed. Cons Not a whole lot but a small thing would be that I don't like having to dig to figure out what my account allows. but that even seems like im trying to say something bad Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/142981/Invoca/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [CallRail vs Invoca](https://www.capterra.com/compare/141829-142981/CallRail-vs-Invoca)