--- title: "TrueLoyal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TrueLoyal Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/143027/Zinrelo/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # TrueLoyal Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TrueLoyal ## What is TrueLoyal? Most brands think their consumers are loyal, but there's a difference between a moment of choice and committed preference. Most loyalty platforms can't tell them apart. They count transactions and call it a relationship. TrueLoyal is built for brands that know better. We connect loyalty, UGC, and community engagement in one platform. One member identity across every touchpoint. ## What is TrueLoyal used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Community](https://www.capterra.com/community-software/) Top alternative Featured Overall rating Based on 58 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TrueLoyal?[Manage this product listing](https://www.g2.com/products/trueloyal/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TrueLoyal 4.8 (58) VS. [4.9 (3,851)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price Contact vendor Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (57) Ease Of Use 4.9 (3,851) Value For Money 4.7 (50) Value For Money 4.9 (3,473) Customer Service 4.8 (53) Customer Service 4.9 (3,533) ## TrueLoyal alternatives [4.9 (261)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (561)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (193)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [Smile.io](https://www.capterra.com/p/169446/Smile-io/) [4.9 (67)](https://www.capterra.com/p/169446/Smile-io/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169446/Smile-io/) [View all alternatives](https://www.capterra.com/p/143027/Zinrelo/alternatives/) ## FAQs about TrueLoyal Overview ### What problems does TrueLoyal solve? TrueLoyal solves low repeat-purchase rates and fragmented customer engagement by letting businesses create points, referral, activity, and reward campaigns that customers can understand and redeem easily. Ecommerce teams, retention marketers, and small business operators benefit from configurable loyalty rules, targeted notifications, and reward data for adjusting programs to shopping behavior. Answer based on 24 reviews Overview ### Which roles and teams benefit most from TrueLoyal? TrueLoyal is most used by marketing and ecommerce teams, business owners, and executive leaders managing customer retention. Marketing directors and digital managers create loyalty campaigns and track engagement, while operations and sales managers coordinate rewards programs. CEOs, presidents, and ecommerce leaders monitor customer activity and loyalty performance to guide growth decisions. Answer based on 58 reviews Overview ### What company size and industries is TrueLoyal built for? TrueLoyal is designed for brand marketers at consumer companies, especially small retail businesses, which account for 88% of reviewers. It serves CMOs, loyalty managers, and digital marketers at CPG, retail, and lifestyle brands. Retail represents 29% of users, followed by Food & Beverages at 14% and Apparel & Fashion at 9%. Customer loyalty is the main use case. Answer based on 58 reviews Features and Usability ### What are the key features of TrueLoyal? TrueLoyal includes core loyalty program features for points-based customer rewards, reward redemption, and referral tracking. Campaign management tools support targeted email campaigns, customer segmentation, and promotions, while integrations connect eCommerce and POS systems. Activity dashboards and reporting track customer engagement, points earned, and rewards redeemed. Answer based on 37 reviews Integrations ### Which third-party tools and platforms does TrueLoyal integrate with? TrueLoyal integrates with over 20 third-party tools, including ecommerce platforms Adobe Commerce, BigCommerce, Shopify, Shopify Plus, and PrestaShop. It also connects with HubSpot CRM and HubSpot Marketing Hub for customer data and marketing, Klaviyo for messaging, NetSuite for business operations, and Trustpilot for reviews. Answer based on 11 reviews Getting Started and Support ### Is TrueLoyal easy to set up and use? TrueLoyal offers an easy-to-use loyalty platform with straightforward setup, daily management, and point adjustments. Small business teams and Shopify merchants often find installation and branding controls manageable, while onboarding support helps with initial configuration. Some users report a learning curve for campaigns, referral rules, or technical integrations such as ASP.NET. Answer based on 15 reviews Getting Started and Support ### What training and onboarding options does TrueLoyal offer? TrueLoyal provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover topic-based learning, documentation offers written reference materials, and videos provide recorded walkthroughs for self-paced review. Answer based on 2 reviews Getting Started and Support ### What customer support options does TrueLoyal offer, and how do users rate the experience? TrueLoyal offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as responsive, helpful during setup and implementation, and effective at resolving issues, with some valuing dedicated contacts. A smaller group reports communication gaps, slow urgency from account management, or cumbersome coordination for technical issues. Answer based on 37 reviews Features and Usability ### How well does TrueLoyal handle customer rewards programs? TrueLoyal helps businesses run clear, customizable customer rewards programs that encourage repeat purchases and engagement. Small online retailers and marketing teams value flexible points, referral, and campaign options, plus brand-aligned presentation. Some users find advanced website customization, refund adjustments, and campaign setup require extra effort or paid support. Answer based on 23 reviews ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) TrueLoyal supports all three features that reviewers rate most important: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses run customer retention initiatives, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to deliver more consistent customer experiences and make better-informed decisions. Loyalty Program 4.8 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.8 (13) 61.54% of 13 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Gift Card Management 4.8 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Member Portal 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Online gateway through which members can access/update personal information Activity Tracking 5.0 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems TrueLoyal 43 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Accounts: Record customer information, purchase history, and other notes - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards: Provide rewards, monetary or non-monetary, based on incentive programs - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Rewards Program: Point or incentive based programs loyalty programs designed to increase customer engagement - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Promotion: Market event via social media tools - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.7 (54) 4.7 Based on 54 reviews ## Pricing Value for money 4.7 (50) ### Starting price Free trial not available Value for money 4.7 (50) 4.7 Based on 50 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Clover](https://www.capterra.com/p/226864/Clover/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (53) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (53) 4.8 Based on 53 reviews ## User reviews Overall rating 4.8 Based on 58 reviews Filter by rating 5(50) 4(7) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent RS Radha S. Legal Assistant Legal Services ### "Simple, Customer‑Focused Loyalty Solution That’s Easy to Manage" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 28, 2026 Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity. The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way. Pros What I liked most about TrueLoyal was its straightforward, customer‑centric approach to loyalty programs. The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. I also appreciated its flexibility in defining rewards and campaigns, which helped encourage repeat visits while keeping the loyalty experience simple, clear, and easy to manage. Cons What I liked least about TrueLoyal was that it felt somewhat limited in advanced features and analytics. While it handled basic loyalty programs well, there wasn’t as much depth in reporting, customer segmentation, or automation compared to larger or more mature platforms. Customization beyond the core setup could also feel constrained, which might be a drawback for businesses looking to build more sophisticated or highly tailored loyalty strategies. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MG Melissa G. Customer Experience Manager Retail ### "Zinrelo is Great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 2, 2024 It's been great for our company and has helped us grow as a business. Pros Easy to use :) Has great customer service! Cons N/A I'm satisfied with how it works for our business Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor October 9, 2024 Thank you for the super review, Melissa! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased you appreciated the customer service we provide. We strive to keep giving our best to our customers GD Grant D. Marketing And Website Manager Retail ### "Pricey but it works" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 2, 2024 The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way. Pros Very built out, easy to use, customer service is amazing Cons Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor October 9, 2024 We're glad to hear that you found our platform easy to use and that our customer service has been there to support you at every step. We understand that pricing is an important consideration, and we appreciate your transparency. Our aim is to offer a robust platform that delivers value, and we’re constantly working on improving the cost-effectiveness of our solutions, including our add-ons. It’s great to know that the Zinrelo program has been successful for your brand, and we’re here to continue supporting your growth. If you have any further suggestions or need assistance with marketing strategies to make the most out of the platform, don’t hesitate to reach out! KD Katie D. Human Resources Generalist Food & Beverages ### "Zinrelo is the Gold standard of Marketing." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2024 I cannot recommend Zinrelo enough. Without them, we more than likely wouldn't have as many clients as we do already. Pros Zinrelo is a company that makes rewarding loyalty efficient as well as easy. Through their countless features, our company has benefited highly. What's really worth highlighting is their customer service. Someone from Zinrelo always responds in a very timely manner to address any needs that we have. I especially like the points system. It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients. Cons Zinrelo can be a little costly to use. Possibly offer discounted plans in the near future or ways to earn some sort of credit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 10, 2024 Thank you for the glowing review and recommendation, Katie! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased that you are enjoying our flexible technology platform and that our features have benefited your company. We strive to keep giving our best to our customers GM greg M. CEO Food & Beverages ### "Hard to show specific value to rewards program" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 October 11, 2023 fair at best. likely going to pull out program Pros concept of rewards program. Cons cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 8, 2023 Hi Greg, Zinrelo is recognized as a leader in the loyalty software category across multiple review platforms. We have also received many testimonials and reviews for great support. It is unfortunate you have faced the issues you mentioned. We take pride in delivering a great product and customer support and we would love to work with you to get to the bottom of this. I would urge you to mail me on mihir@zinrelo.com so I can internally address the problems you faced. DM David M. Stock Operations Manager Packaging and Containers ### "Zinrelo - Great software, a few challenges" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 10, 2023 Great company to work with that is staffed by great people. Our customers have responded well to the addition of our loyalty program and they have been using it frequently. Pros This is a very well thought out Loyalty Program. It is very feature rich and contains robust user, program and reporting dashboards that are intuitive to use. The setup requires walkthrough which Zinrelo provides and is very good. This is a good company with a helpful staff. Cons For 95% of our users Zinrelo works as advertised. But for the other 5% the experience is not as smooth and has required manual management to meet their expectations. To Zinrelo's credit they are always responsive to issues our users experience and I'm hopeful that the issues will be resolved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 8, 2023 Thanks for great review David! I would encourage you to send me the feedback on mihir@zinrelo.com from the 5% to whom the experience has not been top notch. We would love to work on that. SC Sue C. Customer Service - Lead Cosmetics ### "Simplified Loyalty: A User-Friendly Gem" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 24, 2023 We are effectively addressing the challenge of enhancing customer loyalty and engagement. The benefits realised include increased customer retention, higher customer lifetime value, and improved brand loyalty Pros What we appreciate most about this product is its user-friendliness. It's incredibly easy to use, and our customer service team has a genuine affinity for it. This streamlined usability has significantly enhanced our operational efficiency and customer interactions. Cons There is really nothing to improve about this product. We absolutely love everything about Zinrelo! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 3, 2023 Thank you for the great review Sue! It is great to know the usability of our platform has significantly enhanced your operational efficiency. MC Monica C. IT Manager Apparel & Fashion ### "User-Friendly with Excellent Product Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 2, 2023 Pros The standout feature of this product for us is its ease of use and flexibility. It seamlessly adapted to our business needs and can be scaled easily making it a versatile solution for our industry Cons One area for improvement could be the product's free reporting feature. This would provide even greater flexibility to cater to specific business needs and preferences. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 7, 2023 Thank you for the great review Monica! It is great to know you are enjoying the flexibility that Zinrelo's platform offers. We have made a note of the reporting feature and we will take it up internally. Raphael F. Head of Ecommerce Cosmetics ### "Best loyalty program so far" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 6, 2023 Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them. Pros \- top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price Cons An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational. Alternatives considered [Smile.io](https://www.capterra.com/p/169446/Smile-io/) [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reasons for choosing TrueLoyal The pricing was much better. And they have endless possibilities of customization both the program and the design. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 7, 2023 Thank you for the great review Raphael! It is heartening to see you are enjoying Zinrelo's platform so much. BL ben L. Manager Wholesale ### "Highly Recommended " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 15, 2022 Pros Easy to use, got a lot of help from \[SENSITIVE CONTENT\] Cons There is nothing to complain about the software and the company. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 30, 2022 Thank you for your review! [View all Reviews](https://www.capterra.com/p/143027/Zinrelo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Guusto vs TrueLoyal](https://www.capterra.com/compare/143027-186209/Zinrelo-vs-Guusto)