# TrueLoyal Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about TrueLoyal Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more. Source: https://www.capterra.com/p/143027/Zinrelo --- # TrueLoyal Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TrueLoyal ## What is TrueLoyal? TrueLoyal is an AI-powered loyalty platform designed to boost repeat purchases and customer retention. It offers personalized experiences across online and offline channels using gamification, challenges, and AI-driven personalization. The platform supports various loyalty structures, including points-based, tiered, and behavior-based programs. It connects offline data via receipt scanning, providing insights into the customer journey without direct POS access. TrueLoyal's segmentation engine enables personalized interactions to enhance customer relationships. It also includes tools for advocacy, community building, and engagement beyond transactions. With enterprise-grade security, TrueLoyal integrates with existing tech stacks through pre-built connections and an open API, ensuring scalable performance as programs grow. ## What is TrueLoyal used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/) Top alternative Featured Overall rating Based on 57 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TrueLoyal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.trueloyal.com/&name=TrueLoyal) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TrueLoyal 4.8 (57) VS. [4.9 (3,460)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price Contact vendor Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (56) Ease Of Use 4.9 (3,460) Value For Money 4.7 (49) Value For Money 4.9 (3,097) Customer Service 4.8 (52) Customer Service 4.9 (3,154) ## TrueLoyal alternatives [4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (15)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) Starting price $1999.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.8 (462)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (97)](https://www.capterra.com/p/10002488/Owner/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/143027/Zinrelo/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Loyalty Program 4.8 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.8 (12) 58.33% of 12 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Activity Tracking 5.0 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Gift Card Management 4.8 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Membership Management 5.0 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Database of members to track personal information of individuals and families Member Portal 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Online gateway through which members can access/update personal information TrueLoyal 38 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Private online space that lets businesses securely share documents and provide information access to clients Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Access previous interactions or concerns to maintain customer relationships Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Pre-designed layouts that can be customized to match preferences and requirements Track products that are for sale at a reduced price or part of coupon promotions Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Games or game-like elements to track progress and reward accomplishments Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Online gateway through which members can access/update personal information Database of members to track personal information of individuals and families Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Accept and process customer payments for products or services using hardware and software Design, communicate, and distribute incentives to perform a specific action Analyze and gain insights into data in real-time Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Point or incentive based programs loyalty programs designed to increase customer engagement Send promotional campaigns or transactional messages via text messages Market event via social media tools Set up connections to third-party platforms to improve business processes Features 4.7 (53) 4.7 Based on 53 reviews ## Pricing Value for money 4.7 (49) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.7 (49) 4.7 Based on 49 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Clover](https://www.capterra.com/p/226864/Clover/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) ## Support, customer service and training options Customer Service 4.8 (52) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (52) 4.8 Based on 52 reviews ## User reviews Overall rating 4.8 Based on 57 reviews Filter by rating 5(49) 4(7) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MG Melissa G. Customer Experience Manager Retail ### "Zinrelo is Great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 2, 2024 It's been great for our company and has helped us grow as a business. Pros Easy to use :) Has great customer service! Cons N/A I'm satisfied with how it works for our business Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 9, 2024 Thank you for the super review, Melissa! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased you appreciated the customer service we provide. We strive to keep giving our best to our customers GD Grant D. Marketing And Website Manager Retail ### "Pricey but it works" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 2, 2024 The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way. Pros Very built out, easy to use, customer service is amazing Cons Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 9, 2024 We're glad to hear that you found our platform easy to use and that our customer service has been there to support you at every step. We understand that pricing is an important consideration, and we appreciate your transparency. Our aim is to offer a robust platform that delivers value, and we’re constantly working on improving the cost-effectiveness of our solutions, including our add-ons. It’s great to know that the Zinrelo program has been successful for your brand, and we’re here to continue supporting your growth. If you have any further suggestions or need assistance with marketing strategies to make the most out of the platform, don’t hesitate to reach out! KD Katie D. Human Resources Generalist Food & Beverages ### "Zinrelo is the Gold standard of Marketing." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2024 I cannot recommend Zinrelo enough. Without them, we more than likely wouldn't have as many clients as we do already. Pros Zinrelo is a company that makes rewarding loyalty efficient as well as easy. Through their countless features, our company has benefited highly. What's really worth highlighting is their customer service. Someone from Zinrelo always responds in a very timely manner to address any needs that we have. I especially like the points system. It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients. Cons Zinrelo can be a little costly to use. Possibly offer discounted plans in the near future or ways to earn some sort of credit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 10, 2024 Thank you for the glowing review and recommendation, Katie! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased that you are enjoying our flexible technology platform and that our features have benefited your company. We strive to keep giving our best to our customers GM greg m. CEO Food & Beverages ### "Hard to show specific value to rewards program" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 October 11, 2023 fair at best. likely going to pull out program Pros concept of rewards program. Cons cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 8, 2023 Hi Greg, Zinrelo is recognized as a leader in the loyalty software category across multiple review platforms. We have also received many testimonials and reviews for great support. It is unfortunate you have faced the issues you mentioned. We take pride in delivering a great product and customer support and we would love to work with you to get to the bottom of this. I would urge you to mail me on mihir@zinrelo.com so I can internally address the problems you faced. DM David M. Stock Operations Manager Packaging and Containers ### "Zinrelo - Great software, a few challenges" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 10, 2023 Great company to work with that is staffed by great people. Our customers have responded well to the addition of our loyalty program and they have been using it frequently. Pros This is a very well thought out Loyalty Program. It is very feature rich and contains robust user, program and reporting dashboards that are intuitive to use. The setup requires walkthrough which Zinrelo provides and is very good. This is a good company with a helpful staff. Cons For 95% of our users Zinrelo works as advertised. But for the other 5% the experience is not as smooth and has required manual management to meet their expectations. To Zinrelo's credit they are always responsive to issues our users experience and I'm hopeful that the issues will be resolved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 8, 2023 Thanks for great review David! I would encourage you to send me the feedback on mihir@zinrelo.com from the 5% to whom the experience has not been top notch. We would love to work on that. SC Sue C. Customer Service - Lead Cosmetics ### "Simplified Loyalty: A User-Friendly Gem" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 24, 2023 We are effectively addressing the challenge of enhancing customer loyalty and engagement. The benefits realised include increased customer retention, higher customer lifetime value, and improved brand loyalty Pros What we appreciate most about this product is its user-friendliness. It's incredibly easy to use, and our customer service team has a genuine affinity for it. This streamlined usability has significantly enhanced our operational efficiency and customer interactions. Cons There is really nothing to improve about this product. We absolutely love everything about Zinrelo! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 3, 2023 Thank you for the great review Sue! It is great to know the usability of our platform has significantly enhanced your operational efficiency. MC Monica C. IT Manager Apparel & Fashion ### "User-Friendly with Excellent Product Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 2, 2023 Pros The standout feature of this product for us is its ease of use and flexibility. It seamlessly adapted to our business needs and can be scaled easily making it a versatile solution for our industry Cons One area for improvement could be the product's free reporting feature. This would provide even greater flexibility to cater to specific business needs and preferences. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 7, 2023 Thank you for the great review Monica! It is great to know you are enjoying the flexibility that Zinrelo's platform offers. We have made a note of the reporting feature and we will take it up internally. Raphael F. Head of Ecommerce Cosmetics ### "Best loyalty program so far" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 6, 2023 Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them. Pros \- top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price Cons An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational. Alternatives considered [Smile.io](https://www.capterra.com/p/169446/Smile-io/) [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reasons for choosing TrueLoyal The pricing was much better. And they have endless possibilities of customization both the program and the design. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 7, 2023 Thank you for the great review Raphael! It is heartening to see you are enjoying Zinrelo's platform so much. BL ben l. Manager Wholesale ### "Highly Recommended " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 15, 2022 Pros Easy to use, got a lot of help from \[SENSITIVE CONTENT\] Cons There is nothing to complain about the software and the company. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 30, 2022 Thank you for your review! SP Stephen P. Marketing Director Sporting Goods ### "Zinrelo has been a great addition to our marketing strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2022 Excellent software and customer service. Pros Customers enjoy the point system, and it was easy for us to customize and monitor. Once implemented you do not have to adjust anything. Cons Setup through ASP.NET was a little confusing, but not impossible. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 30, 2022 Thank you for the great Stephen! [View all Reviews](https://www.capterra.com/p/143027/Zinrelo/reviews/) Popular comparisons [Guusto vs TrueLoyal](https://www.capterra.com/compare/143027-186209/Zinrelo-vs-Guusto) [Kangaroo vs TrueLoyal](https://www.capterra.com/compare/143027-149363/Zinrelo-vs-Kangaroo-Rewards)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)