# TrueLoyal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is TrueLoyal the right Customer Loyalty solution for you? Explore 58 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/143027/Zinrelo/reviews --- TrueLoyal 4.8 (58) [View alternatives](https://www.capterra.com/p/143027/Zinrelo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Reviews of TrueLoyal Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews RS Radha S Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: 6-12 months. “Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity.“ April 28, 2026 BT Beth T ControllerArts and Crafts, 11 - 50 employeesUsed the software for: More than 2 years. “There is an issue with Netsuite coupon codes sometimes.“ June 17, 2021 KD Katie D Human Resources GeneralistFood & Beverages, 11 - 50 employeesUsed the software for: 1-2 years. “Zinrelo is a company that makes rewarding loyalty efficient as well as easy.“ September 10, 2024 DM David M Stock Operations ManagerPackaging and Containers, 11 - 50 employeesUsed the software for: 1-2 years. “It is very feature rich and contains robust user, program and reporting dashboards that are intuitive to use.“ October 10, 2023 MG Melissa G Customer Experience ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “It's been great for our company and has helped us grow as a business.“ October 2, 2024 ## Showing most helpful reviews Showing 1-25 of 58 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Raphael F. Head of Ecommerce Cosmetics Used the software for: 2+ years ### "Best loyalty program so far" March 6, 2023 5.0 Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them. Pros \- top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price Cons An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational. Alternatives considered [Smile.io](https://www.capterra.com/p/169446/Smile-io/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing TrueLoyal The pricing was much better. And they have endless possibilities of customization both the program and the design. Review Source Response from TrueLoyal September 7, 2023 Thank you for the great review Raphael! It is heartening to see you are enjoying Zinrelo's platform so much. AH Adel H. Managing Owner Retail Used the software for: Less than 6 months ### "Great Software to have fro a grwoing online store." September 30, 2019 5.0 The Overall experience is impressive , specially dealing with the sales team and the technical support , they are prompt , prompt and friendly and have hands on their program. Pros Zinrelo has helped me to create this perfect bond and make our customers enhousiaste to place their orders. our customers database was grwoing and needed a customizable program to help keep our customers well rewarded and appreciated . Cons some of the features need a deep customization , but that is the part of the paid service , you get what you pay for , however i find the basic features are more than enough , but you shoudl consider doing these customization in the future specially for online stores to make the software looks better on the website. we are considering this in the future. Reason for choosing TrueLoyal it looked like Zinrelo has more features than Facebook share rewards. Switched from [Shift4Shop](https://www.capterra.com/p/14378/3dcart-Shopping-Cart-Software/) the 3dcart program is very basic and force customer to wait a year or 2 to get a loyality reward , the way you have toi accumulate the points was very slow , if a customer place small orders less often , he might not be able to get rewards at all . Review Source RS Radha S. Legal Assistant Legal Services Used the software for: 6-12 months ### "Simple, Customer‑Focused Loyalty Solution That’s Easy to Manage" April 28, 2026 5.0 Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity. The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way. Pros What I liked most about TrueLoyal was its straightforward, customer‑centric approach to loyalty programs. The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. I also appreciated its flexibility in defining rewards and campaigns, which helped encourage repeat visits while keeping the loyalty experience simple, clear, and easy to manage. Cons What I liked least about TrueLoyal was that it felt somewhat limited in advanced features and analytics. While it handled basic loyalty programs well, there wasn’t as much depth in reporting, customer segmentation, or automation compared to larger or more mature platforms. Customization beyond the core setup could also feel constrained, which might be a drawback for businesses looking to build more sophisticated or highly tailored loyalty strategies. Review Source gM greg M. CEO Food & Beverages Used the software for: 2+ years ### "Hard to show specific value to rewards program" October 11, 2023 3.0 fair at best. likely going to pull out program Pros concept of rewards program. Cons cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept Review Source Response from TrueLoyal November 8, 2023 Hi Greg, Zinrelo is recognized as a leader in the loyalty software category across multiple review platforms. We have also received many testimonials and reviews for great support. It is unfortunate you have faced the issues you mentioned. We take pride in delivering a great product and customer support and we would love to work with you to get to the bottom of this. I would urge you to mail me on mihir@zinrelo.com so I can internally address the problems you faced. TA Tyler A. VP of Operations Packaging and Containers Used the software for: 6-12 months ### "Zinrelo Review" December 6, 2020 4.0 Overall it has been a positive experience. We'd recommend this product to others, and it works well with Shopify. Pros It was pretty easy to set up. It was easy talking with their sales team, and implementation team. The software is good, and the concept of reward points is something that we've been wanting to do for a while. Cons There aren't many things I could think of. Alternatives considered [Swell](https://www.capterra.com/p/196277/A-more-creative-way-sell-and-ship-your-products-more-efficiently/) Reason for choosing TrueLoyal It was more in line with what we were looking for. Review Source Response from TrueLoyal December 8, 2020 Thank you so much for your kind words, Tyler. We really appreciate you taking the time out to share your experience and review us. NT Nick T. CEO Cosmetics Used the software for: Less than 6 months ### "Fast & easy to implement" May 30, 2021 5.0 Pros Zinrelo is packed with loyalty rewards features that could be easily tailored to our business and customers. We wanted to launch our program at the earliest, and they followed a very structured process to help us do that. We are planning to set up a program for our B2B customers as well. Cons No cons that I can think of, everything works pretty well for us. Alternatives considered [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing TrueLoyal I liked the combination of out-of-the-box features in Zinrelo, and the flexibility to customize to the needs of our business and customers. Also, I felt that their customer service was superior. I was not disappointed! Review Source Response from TrueLoyal June 3, 2021 Thank you so much for your kind words, Nick. We really appreciate you taking the time to share your experience and review us. KD Katie D. Human Resources Generalist Food & Beverages Used the software for: 1-2 years ### "Zinrelo is the Gold standard of Marketing." September 10, 2024 5.0 I cannot recommend Zinrelo enough. Without them, we more than likely wouldn't have as many clients as we do already. Pros Zinrelo is a company that makes rewarding loyalty efficient as well as easy. Through their countless features, our company has benefited highly. What's really worth highlighting is their customer service. Someone from Zinrelo always responds in a very timely manner to address any needs that we have. I especially like the points system. It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients. Cons Zinrelo can be a little costly to use. Possibly offer discounted plans in the near future or ways to earn some sort of credit. Review Source Response from TrueLoyal September 10, 2024 Thank you for the glowing review and recommendation, Katie! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased that you are enjoying our flexible technology platform and that our features have benefited your company. We strive to keep giving our best to our customers Wendy F. Digital Communication Specialist Higher Education Used the software for: 1-2 years ### "Tint Is Wonderful" December 16, 2015 5.0 We use Tint in a variety of ways at Boise State. From simple web embeds on key pages that illustrate the vibrant social sharing that happens, to event specific engagement displays that drive sharing where attendees can 'see and be seen' online, Tint is just the best. It's a bit of a spend, but once you realize the value of having an amazing mobile app to moderate feeds anywhere, as well as each and every attendee at events where we use it thinking it's magic . . . you can't loose. We're all in with Tint. Check it out. Pros Easy to use, easy to customize, easy to get support, web and app moderation, easy embed and display. Cons Expensive, but worth it. Review Source Crystal T. CEO Retail Used the software for: 6-12 months ### "We love this program " December 15, 2018 5.0 Pros I love this program and the ease of use. My customer enjoy the rewards perks. Cons Would like an app to be able to use from my phone or iPad device. Review Source Kerry H. Digital Marketing Manager Hospitality Used the software for: 6-12 months ### "Easy to use and so effective" November 30, 2015 5.0 We love the ease of use. TINTUP is so intuitive. The variety of templates provides so many different looks. The tool allows for moderation, or not. We have found the TINTUP team to be so responsive and helpful. Pros Great customer service. Intuitive platform. Looks and performs great. Cons Limitations on the number of TINTs for large enterprises can be restrictive if you are unable to increase package subscription. Review Source sJ shelbi J. Marketing Director Retail Used the software for: 1-2 years ### "Coolhorse" March 12, 2021 4.0 Overall, our experience has been great and we are see great return. Our customers are loving that we have this option. Pros Integration was pretty seamless. Customer service has gone above and beyond to assist. Cons We wish you were able to create accounts with a phone number instead of email. We have a lot of customers suggest this. Review Source Response from TrueLoyal March 18, 2021 Thank you so much for your kind words, Shelbi. We really appreciate you taking the time out to share your experience and review us. ZH Zev H. Sales Manager Retail Used the software for: 1-2 years ### "Zinrelo is in a league of its own" November 17, 2020 5.0 Pros Their features were setup to suit our needs. They delivered more than the expectations we had from these features. To add to it, we love their customer support. Cons We are happy with the whole offering. No complaints. Review Source Response from TrueLoyal November 19, 2020 Thank you so much for your kind words, Zev. We really appreciate you taking the time out to share your experience and review us. KB Kenneth B. Owner Retail Used the software for: 2+ years ### "Terrific loyalty marketing engine" September 30, 2020 5.0 Pros At Saltwater Aquarium we wanted to improve our customer engagement and Zinrelo was helpful in this matter. We got a lot of insights with which we were able to set triggers to send out relevant campaigns. Cons We have been using it for 2 years and nothing comes to mind. Review Source Response from TrueLoyal November 5, 2020 Thank you so much for your kind words, Kenneth. We really appreciate you taking the time out to share your experience and review us. BT Beth T. Controller Arts and Crafts Used the software for: 2+ years ### "Loyalty solution for 360-degree customer engagement and business growth" June 17, 2021 5.0 Pros The program structure suggested by Zinrelo was a perfect fit for our business. Our customer retention, revenues, customer engagement - everything has improved. Cons There is an issue with Netsuite coupon codes sometimes. Review Source Response from TrueLoyal June 22, 2021 Thank you so much for your kind words, Beth. We really appreciate you taking the time to share your experience and review us. TT Toni T. Digital Marketing Manager Sporting Goods Used the software for: 6-12 months ### "Zinrelo is the one of the best" June 17, 2022 5.0 Pros We have recently started our rewards program, and fortunately, we picked Zinrelo. They've been a great help every step of the way. Cons We have experienced good traction from our customers and there is nothing that I can think of for now. Review Source Response from TrueLoyal August 30, 2022 Thank you for the great review Toni! It is heartening to see you are getting good traction with your customers with Zinrelo's platform. LS Laura S. Owner Sporting Goods Used the software for: 1-2 years ### "You Won't Go Wrong With Zinrelo" September 25, 2019 5.0 We are a small online business. By adding Zinrelo we have noticed that we have attracted repeat customers and they love the rewards program. I have no doubt that this program has pulled customers away from our competition. Pros Easy setup. Easy management. EXCELLENT customer service. We have repeat customers because of this reward program! Cons I have not had a negative experience with Zinrelo...ever! Review Source BL Bill L. President Automotive Used the software for: Less than 6 months ### "Excellent experience with Zinrelo Rewards program " September 16, 2021 5.0 Pros This package was easy to install. We are able to control all the branding aspects of the program. The customers love the points and value. Cons Processing Refunds and removing points can be cumbersome at times. Review Source Response from TrueLoyal September 20, 2021 Thank you so much for your kind words Bill. We really appreciate you taking the time to share your experience and review us. VB Vi B. Marketing Manager Consumer Goods Used the software for: 6-12 months ### "The End to Our Rewards Program Search!" June 30, 2022 5.0 Pros The interface is simple and clean and the support response is always quick since we have a dedicated contact. After 6 months with Zinrelo we have over 2,000 loyalty members and AOV has increased, even without advertisement. Cons Some options are harder to find within the software, and the email preview could be a little more advanced. Review Source Response from TrueLoyal August 30, 2022 Thank you for your review Vi! It is heartening to see you have increased your AOV with Zinrelo. We will look at improving our UX and the email preview. BL Ben L. CEO Market Research Used the software for: Less than 6 months ### "Easy Reward Program to Use" December 15, 2020 5.0 Pros How quick and easy it is to set up with limited tech resources. Cons We have not encountered any issues with the product. Review Source Response from TrueLoyal December 21, 2020 Thank you so much for your kind words, Ben. We really appreciate you taking the time out to share your experience and review us. GD Grant D. Marketing And Website Manager Retail Used the software for: 2+ years ### "Pricey but it works" October 2, 2024 4.0 The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way. Pros Very built out, easy to use, customer service is amazing Cons Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize Review Source Response from TrueLoyal October 9, 2024 We're glad to hear that you found our platform easy to use and that our customer service has been there to support you at every step. We understand that pricing is an important consideration, and we appreciate your transparency. Our aim is to offer a robust platform that delivers value, and we’re constantly working on improving the cost-effectiveness of our solutions, including our add-ons. It’s great to know that the Zinrelo program has been successful for your brand, and we’re here to continue supporting your growth. If you have any further suggestions or need assistance with marketing strategies to make the most out of the platform, don’t hesitate to reach out! MG Melissa G. Customer Experience Manager Retail Used the software for: 2+ years ### "Zinrelo is Great!" October 2, 2024 5.0 It's been great for our company and has helped us grow as a business. Pros Easy to use :) Has great customer service! Cons N/A I'm satisfied with how it works for our business Review Source Response from TrueLoyal October 9, 2024 Thank you for the super review, Melissa! At Zinrelo, we always follow a 'Customer First' approach, and it is heartening to get acknowledged for it. We are extremely pleased you appreciated the customer service we provide. We strive to keep giving our best to our customers SC Sue C. Customer Service - Lead Cosmetics Used the software for: 2+ years ### "Simplified Loyalty: A User-Friendly Gem" September 24, 2023 5.0 We are effectively addressing the challenge of enhancing customer loyalty and engagement. The benefits realised include increased customer retention, higher customer lifetime value, and improved brand loyalty Pros What we appreciate most about this product is its user-friendliness. It's incredibly easy to use, and our customer service team has a genuine affinity for it. This streamlined usability has significantly enhanced our operational efficiency and customer interactions. Cons There is really nothing to improve about this product. We absolutely love everything about Zinrelo! Review Source Response from TrueLoyal October 3, 2023 Thank you for the great review Sue! It is great to know the usability of our platform has significantly enhanced your operational efficiency. DM David M. Stock Operations Manager Packaging and Containers Used the software for: 1-2 years ### "Zinrelo - Great software, a few challenges" October 10, 2023 5.0 Great company to work with that is staffed by great people. Our customers have responded well to the addition of our loyalty program and they have been using it frequently. Pros This is a very well thought out Loyalty Program. It is very feature rich and contains robust user, program and reporting dashboards that are intuitive to use. The setup requires walkthrough which Zinrelo provides and is very good. This is a good company with a helpful staff. Cons For 95% of our users Zinrelo works as advertised. But for the other 5% the experience is not as smooth and has required manual management to meet their expectations. To Zinrelo's credit they are always responsive to issues our users experience and I'm hopeful that the issues will be resolved. Review Source Response from TrueLoyal November 8, 2023 Thanks for great review David! I would encourage you to send me the feedback on mihir@zinrelo.com from the 5% to whom the experience has not been top notch. We would love to work on that. KS Kathy S. Webmaster Retail Used the software for: 1-2 years ### "Using Zinrelo with Netsuite" September 5, 2019 4.0 We really like the platform, and we believe that our customers like it. We are really excited to work to grow our loyalty program, and start leveraging all of the features that it has to offer. Pros We are really quite happy with our Zinrelo Loyalty program, and we are particularly happy with how the Zinrelo team reaches out to us to suggest new features that we could be using, to drive more traffic to the website. Cons While the platform itself is easy to use, we did have some difficulty with integration, and getting all of the web orders to track. We were eventually able to resolve that issue though. Currently, it is only tracking orders for web purchases. In order to track in store purchases, we would need to have an API integration built into the backend of our system, which will be an additional cost. It is something that we would like to do, however, because it will really make the Zinrelo program work seamlessly. Reason for choosing TrueLoyal While we liked both programs, Zinrelo was going to be much easier to integrate with our Netsuite based Websites. Review Source MC Monica C. IT Manager Apparel & Fashion Used the software for: 6-12 months ### "User-Friendly with Excellent Product Support" September 2, 2023 5.0 Pros The standout feature of this product for us is its ease of use and flexibility. It seamlessly adapted to our business needs and can be scaled easily making it a versatile solution for our industry Cons One area for improvement could be the product's free reporting feature. This would provide even greater flexibility to cater to specific business needs and preferences. Review Source Response from TrueLoyal September 7, 2023 Thank you for the great review Monica! It is great to know you are enjoying the flexibility that Zinrelo's platform offers. We have made a note of the reporting feature and we will take it up internally. Similar Products Featured ## Related categories [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)