ExpertFile

"Optimized Platform for Promoting Organization Experts"

Overall: Working with ExpertFile is generally a great experience. The Customer Care team is top notch and has a clear onboarding program for customers that is direct and easy to understand. As mentioned, the fact that ExpertFile builds most of the content pages (Expert Profiles) is a big value-add for customers. ExpertFile understands the SEO value of the content they publish and they can provide tremendous expertise in this area. With the expanded product offering, there are many upsides to using the ExpertFile platform as part of the content marketing mix.

Pros: - ExpertFile does the heavy lifting, writing biographies, assembling the assets, and building the individual profiles (at a very reasonable price -- lower than you might expect) - product is easy to use; adding new members is a simple process; publishing new (optimized)content takes minutes - customer care team works with customers to make recommendations and manage updates - exposure to media (for Public Relations) through Associate Press is a major benefit to users

Cons: - better analytics native to the content would be nice (can be managed through tools like Google Tag Manager, but would be better if this was native) - custom tagging of content is limited (but ExpertFile says this will be resolved in the future) - support for structured data is limited, would be nice to see custom schema support in the future

"ExpertFile is an innovative game-changer for higher education"

Overall: I've worked with higher education faculty experts for the majority of the past 15 years. One of the biggest struggles is building a maintaining an in-house system. It often takes months or years to develop a system -- and as soon as the system is built, the technology changes and something new is required. Also, the time it would normally take to compile data and write engaging profiles for each faculty member is daunting. ExpertFile takes away all of this angst. They've built a user-friendly platform that is customized to our university. They employ a staff of writers who take the first crack at writing and editing the profiles. When technology changes, so does ExpertFile -- taking those challenges off our shoulders. Their simple-to-use Spotlight feature and their easy-to-edit profiles have freed up more time for us to do the important work of recruiting and training faculty experts. And faculty appreciate the look of the profiles, which make them (and us!) look good.

Pros: It needs to be said that the ExpertFile software is an innovative and positive game-changer for the "experts" industry. The integration of this professional software into our daily push to position experts has been worth every penny. But the true magic comes from the ExpertFile team. Their responsiveness and their customer service is among the best I've ever experienced -- and that service starts at the top. They've never ignored an email and always return phone calls. They've taken nearly every ounce of feedback I've shared and worked with me and our team to make our experience the best it can be. Their innovation and problem-solving skills have helped us to be more competitive, driven more media inquiries, and taken what used to be hours of work and cut that down to mere minutes. I can't say enough about the ExpertFile team.

Cons: ExpertFile continues to work on its analytics and is always looking for ways to improve in this area. What I enjoy is that the teams seeks feedback from users like me to help fine-tune and know exactly what we're looking for to help us with our measurements. It has evolved and continues to do so. I look forward to even more future success.