# Page 2 | Prezly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Prezly the right Public Relations solution for you? Explore 66 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/143167/Prezly/reviews

---

Prezly

4.7 (66)

[View alternatives](https://www.capterra.com/p/143167/Prezly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 2 - Reviews of Prezly

## Showing most helpful reviews

Showing 26-50 of 66 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

KV

Kenny V.  
Press officer  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "A powerful no-nonsense tool for effective PR-work"

December 18, 2023

4.0

A powerful no-nonsense tool for effective PR-work

Pros

It's robust, easy to use and provides me with essential tools to go along my daily work as a press officer. Prezly meets my demands perfectly and I'm hoping to see it evolve even further. Excellent customer support and library for inspiration.

Cons

I believe there are still a ot of possibilities when it comes to analytics.

Reason for choosing Prezly

Price, easy to use, collaboration with Belga, helpful customer service & assets library

Review Source

JL

Joran L.  
Spokesperson  
Biotechnology  
Used the software for: 2+ years

### "Best in class for PR distribution"

January 25, 2024

5.0

Overall: just a great experience. Prezly is the Rolls Royce of PR platforms. ;-)

Pros

Prezly is incredibly user-friendly. It is probably one of the best PR tools out there, offering great customizability in its features, a lot of options for tailoring press releases, campaigns, newsrooms etc to your personal needs. Many option to ensure continuity in branding. But the very best part is the incredible customer support. The Prezly team is VERY responsive and is generally just great in tackling problems head-on. They are super transparent and will always come back to you with a solution.

Cons

The only thing that is a bit of a hurdle for Prezly is the pricing. Even though you get incredible value for money, rates can be quite steep for companies on a tight budget. Other than that: no downsides.

Review Source

VC

Victoria C.  
Account Director  
Entertainment  
Used the software for: 2+ years

### "Prezly user 5+ years"

November 15, 2022

5.0

Very positive, would definitely recommend the software to others.

Pros

What I like most about Prezly is its user interface, which is really user friendly. I also like the structure, for instance, you can see clearly the split between Contacts - Stories - Campaigns - Coverage sections, and you know exactly what you are supposed to do in each section. Populating the contacts is straightforward. Building press releases also takes minutes. One of the key benefits is Prezly's support team. You can just use the live chat option and somebody will always be there to respond your question and help.

Cons

The only thing I would suggest to the Prezly team is to maybe experiment a bit less with the press release builder function ;) some of the updates are really good and some of the layout changes I feel are unnecessary. As they say, if something isn't broken why to fix it? :)

Review Source

AM

Angela M.  
Media Liaison Corodinator  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Prezly lightens my load"

July 8, 2021

5.0

We are saving time by using Prezly, we are distributing huge files without worries of them bouncing back and we are easily targeting the right audience by using Prezly. We have used Prezly for more more than 3 years now and we are happy with the service as well as the support from the team.

Pros

I use various features on Prezly but of these, the most impactful ones are the media tags, email campaigns and emailer open rate reports. Gone are the days when I would have to pitch to each and every journalist on my contact list via email. Prezly has lightened my load by creating tags that I use to send timely, relevant content to very specific journalists interested in a particular subject rather than spraying and praying the content will be used. Prezly has also helped to send bigger multimedia files at once including videos, audio, photographs, press releases, or graphics without worrying about the size of the file. You cannot do this with emails, hence Prezly has come in handy. To add a cherry on top, Prezly gives reports on how an email campaign was received by the recipients. This helps me follow up with journalists who will have opened the campaign with much confidence and ask if they will publish the content or if they are interested in getting more information or doing interviews.

Cons

I have not personally worked with segments much, so it's one area I would love to try out at some stage. I have also often asked if there is a way Prezly can have an all-in-one package where they also offer media monitoring for the emailers we send out in terms of the actual coverage from media outlets. The reason is that it becomes costly for us to then source out the media monitoring service to another company, but if Prezly can have this service as well that would be appreciated.

Review Source

NW

Nathalie W.  
Founder  
Public Relations and Communications  
Used the software for: 2+ years

### "Amélioration future"

August 19, 2022

5.0

Pros

I like the ease of use, everything is clearly visible to all my clients. I use it daily to update my contact list

Cons

in terms of layout, I would like a little more flexibility. for the contacts, the influencers, I would like to have more visibility on their profile and that is updated live

Review Source

Nissanka S.  
Software Engineer  
Computer Software  
Used the software for: 6-12 months

### "Prezly knows what PR is"

May 1, 2019

5.0

the current features are fairly effective for successful PR campaigns and the cost is fairly reasonable. The backing of support team too is satisfactory.

Pros

the contacts building feature of Prezly is fairly modern and effective for a PR platform. Plezly have understood the importance of this feature (after all communications are with and for people who are our potential customers) and have given a lot of weight on building a profitable client base. Building relationships with the right contacts eventually leads to broadening the client base through references by existing contacts. Its good that Prezly have identified the importance of this fact. The media management feature too is creatively incorporated to publish and share effective and attractive press releases. Ability to create personalized multimedia pitches and campaigns, news rooms etc. are all features what are expected of a PR platform and Prezly have professionally incorporated them in order to conduct awareness campaigns among our prospective clientele thereby maximize our sales revenue.

Cons

doesn’t see any feature that we dislike, however in time with the help of customer suggestions many additional features will evolve for the benefit of the users.

Review Source

RA

Ryan A.  
President  
Public Relations and Communications  
Used the software for: 2+ years

### "Prezly earns you more media (closes more deals) and keeps your clients happy."

December 6, 2019

5.0

Prezly makes it easy to pitch EVERY DAY. The service is second-to-none and vastly better than the previous product we switched from.

Pros

Prezly is a CRM sales tool for media outreach - I earn more media / close more deals. It is intuitive, the user experience is thought through very well, the campaign reporting function saves me time by showing me which media has engaged with my pitches so I don't waste time following up on the media who haven't, and functions well on mobile devices.

Cons

My team has not encountered any problems in our 2+ years using Prezly. I would like to see Prezly develop a coverage recap tool.

Reason for choosing Prezly

I was impressed with Prezly's thoroughness. The product literally addresses every media outreach and contact management need of a PR firm. The price is directly in line with the value it delivers. The customer service is unmatched.

Review Source

DS

David S.  
VP  
Marketing and Advertising  
Used the software for: 1-2 years

### "Prezly makes my business function"

May 28, 2020

5.0

Since we signed up for Prezly, I’ve spent time giving feedback to their product development team and they’ve been great at implementing features, squashing bugs, and making improvements.

Pros

My company provides media relationship services to several clients, including a large electronics manufacturer. We use Prezly all day, every day. We track coverage, send out press releases (with galleries and embedded videos and downloads), we make pitches, we track addresses and changes to staffing in the media. We would not be able to function as well without Prezly—we’d have to cobble together several other services to get most of the features.

Cons

We’d like to see them add a coverage tracking reporting system, but know they’re working on it as part of their long term goals.

Reason for choosing Prezly

We liked the small, focused staff, the attention to the business tasks we do the most, and lack of cluttered useless features that other platforms had.

Review Source

KT

Keith T.  
Senior Lecturer  
Higher Education  
Used the software for: 1-2 years

### "Great platform for PR trainees, students and seasoned professionals alike."

October 14, 2018

5.0

Pros

We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop. Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Cons

At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway. Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.

Review Source

WL

Wim L.  
Senior Consultant  
Public Relations and Communications  
Used the software for: 2+ years

### "Prezly - an essential feature for media database management"

June 18, 2020

5.0

\- long-term experience with the software (over 5 years) - happy to see a Belgian startup grow up to an international platform - very user-friendly interface - it's almost self-explicatory - very responsive client service team - you can easily reach out via chat and they really react fast - constant developments and improvements make Prezly's added value increase with each new release

Pros

\- great overview of data per contact, easy to update with new info - in general a very user-friendly interface - very responsive client service team

Cons

\- lack of personalisation options when sending stories out, however this improved a lot with the new story editor - when merging two contacts, it's not always clear which info will be kept

Review Source

FF

Filippo F.  
PR & Media Relations Specialist  
Public Relations and Communications  
Used the software for: 2+ years

### "Prezly"

July 6, 2021

5.0

Pros

I started use Prezly 5 years ago and since that day, my working life has literally changed! I work on pr and media relations. I use Prezly everyday and it gives me the opportunity of managing contents and relations in a very effective way, saving a lot of time. I really appreciate the continue work in developing the system in order to find always new solutions for improving the platform. I highly recommend it!

Cons

I have to admit that there is nothing i would change or that I don't like . The Prezly team always work to improve the platform and they are always open to listen users feedbacks.

Review Source

Bie L.  
Communications Manager Design  
Design  
Used the software for: 2+ years

### "User-friendly system that makes keeping in touch easy peasy"

May 7, 2020

5.0

Pros

Prezly is a very user-friendly system. Uploading lists that you have made over the years, making attractive press files, selecting and contacting journalists, the system does it all. It's quick, it's updated regurlarly, the help desk is swift and friendly if ever you need them.

Cons

In the beginning (4 years ago), there were items that didn't feel very fluent. The help desk helped sort this out, and prezly changed those items over the years. I'm happy with this software.

Review Source

LP

Lydia P.  
PR lead  
Insurance  
Used the software for: 6-12 months

### "Good starter software"

May 28, 2020

4.0

Good solution that has all the must-have functions that a PR database needs. Would be great if you could also search for journalists

Pros

easy to use! you can synchronise it with your email account. Nice to have an overview of opening rates and reply rate. Easy to import and export excel sheets with journalist details, easy option to filter and create segments

Cons

Attachments don't look great in emails, it is difficult to insert smaller pictures or logo of company. Also, the analysis ans monitoring of campaigns could be better and illustrated visually

Alternatives considered

[Muck Rack](https://www.capterra.com/p/144527/Muck-Rack/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

Reason for choosing Prezly

Price, ease of use

Review Source

JM

James M.  
Brand Marketing Executive  
Consumer Goods  
Used the software for: 6-12 months

### "Versatile software for modern approach to PR and Link Building"

June 22, 2016

5.0

We stumbled across Prezly when searching for a way to execute SEO link building with a PR-style broadcasting model. We needed something that could deal with powerful multimedia, management of contacts and a personal touch. Prezly was everything we needed.

Pros

Prezly is a fantastic bit of kit that takes out all the pains of managing a traditional PR operation. Dealing with hi res images, links, videos, assets and copy has never been so easy, both for the PR team and the influencers on the receiving end of the release. The CRM functionality also means that keeping track of relationships is swift and effective.

Cons

There's not much I dislike. Prezly is still feels like a start up so may not have all the functionality of other PR systems like Cision or Bullhorn but it's also 1/10th of the cost. Not just that but the Prezly team are very receptive to feedback and we've had great responses to our development suggestions.

Review Source

Anja D.  
PR Strategist  
Entertainment  
Used the software for: Less than 6 months

### "Peachy Prezly!"

April 21, 2020

4.0

With the newsroom I can now offer a platform for posting news to clients and for consulting/downloading to journalists. Managing media lists across multiple clients and distribution of news in a personalised way goes much faster and looks more professional. I especially appreciate the Prezly team's support and engagement in the PR industry, they really understand the dynamics and are fun to work with!

Pros

What I like most is that Prezly is very user-friendly and intuitive. Also the team is very supportive and open to improvements. Posting on newsroom and distribution is easy, the new log function for online and scanned coverage completes the circle of the PR process. Also the newsroom can be tied into the customer's website, which is a great feature as many companies are lacking this.

Cons

The database imports take some time, especially if you want to do this in a structured way. But once the addresses in their it works peachy!

Review Source

PM

Paola M.  
PR Expert  
Public Relations and Communications  
Used the software for: 6-12 months

### "Simple, user-friendly and fully customizable."

January 18, 2023

5.0

It is my all-in-one tool for my daily work.Being in sync with my whole team, we rely a lot on prezly to share contacts and communications.It definitely makes work much easier.

Pros

Prezly makes my communications work easier. I love their story editor because I can customize it for each of the brands I work with, plus we get constant updates that improve the quality of the work.

Cons

Some contacts who have requested to stop receiving emails continue to receive them. Maybe I would just ask them to adjust that.

Review Source

RB

Rawad B.  
Communications Coordinator  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Prezly"

September 7, 2020

5.0

We are a small non-profit organization that needed to create and maintain communication with different audiences: funders, donors, team, community, media, other institutions, etc. Prezly gave us the opportunity to communicate with all of these audiences using a simple and smart interface.

Pros

The software is in constant update and upgrade, this is important. Ease of creating content. Possibility to create newsrooms in different languages. Mailbox integration. Contact enrichment.

Cons

Not being able to customize the captions of images. Not being able to create columns easily without going back to a developer. Not being able to create permissions for newsrooms (newsrooms accessed through a password only).

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Prezly

Customer service, flexibility in plans, a simple interface, multiple newsrooms.

Review Source

DK

Daniella K.  
Communications Manager  
Telecommunications  
Used the software for: 6-12 months

### "Prezly is a communications pro's best friend"

May 7, 2020

5.0

Pros

The software is incredibly user friendly and intuitive. The Prezly team is really quick and always available, which was a huge help during my onboarding. The ability to manage and update contacts, develop content and issue press releases all on one platform is great. This is truly an all-in-one, streamlined PR solution.

Cons

The one area that could use improvement is the search functionality within the coverage tracker. This is a brand new capability, so I imagine it will be improved soon.

Review Source

Response from Prezly

May 12, 2020

Thanks for the kind words Daniella!

Jonathan M.  
Marketing Manager  
Financial Services  
Used the software for: 1-2 years

### "Great solution for PR"

May 29, 2020

5.0

Very pleased with the service. I cannot envision us moving to anything else, anytime soon.

Pros

The feature list ticked most, if not all, our requirements. The lower price point compared to other systems made Prezly even more attractive.

Cons

I honestly cannot think of anything. I'm very happy with Prezly.

Reason for choosing Prezly

Price point and functionality.

Review Source

EV

Erik V.  
Digital expert Corp. Comm.  
Telecommunications  
Used the software for: 6-12 months

### "Prezly review"

December 26, 2023

4.0

Very positive experience: - Easy to use and set up press campaigns. - Great support team in case of questions of bottle necks.

Pros

\- Easiness of usage - Great support team

Cons

None (at the moment)

Review Source

MD

Mark D.  
Director of Marketing and Communications  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Seamless / Easy to use / A time saver / Well thought out"

July 31, 2017

5.0

Pros

I like that I can add all or most of our digital assets to the Story as I create it and that I can continually update it as our productions run.

Cons

There's just two things to note. One change I would make. The ability to design the emails that are sent out as stories. Depending on the release sometimes it's more important to highlight different assets within the Story. Two - Not-for-profit pricing. I know other not-for-profits who have looked at using Prezly but it was too pricey. I was under the understanding that when we signed up there was going to be a not-for-profit rate but I believe we are paying full price.

Review Source

Benoît C.  
  
  
Used the software for: 2+ years

### "null"

July 14, 2016

4.0

Review Source

RC

Richard C.  
Managing Director  
Public Relations and Communications  
Used the software for: 2+ years

### "Prezly is everything you need for your PR business"

May 18, 2020

5.0

Prezly has made it super-easy to manage our PR database and to send press releases in a targeted way.

Pros

I love how Prezly has been created by people who really understand the needs of PR professionals. It's features and functionality are just right for our business.

Cons

There are no major negative issues with Prezly, in my opinion. It's really easy to use.

Review Source

RT

Rumyana T.  
PR Manager  
Public Relations and Communications  
Used the software for: 1-2 years

### "An easy tool for PR professionals"

December 17, 2019

4.0

Pros

I like the most that I can easily organize my campaigns and use the data from the reports to track how our content is being perceived by the recipients. We use Prezly to distribute press release all the time and we find it a very time saving instrument.

Cons

I would like to have more option in creating the content - more editing tools and features.

Review Source

SS

Sissi S.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Easy, Innovative a win-win"

October 5, 2021

5.0

It's a great tool both for a brand as well as for the media contacts.

Pros

How easy and appealing it is for a media contact to receive, experience and interact with the story Creating multi-media stories Managing contacts Have a nice newsroom linked to your website Manage all the PR/Influencers relations in one place

Cons

Managing contacts - tags... - is not too easy in particular if you manage global PR.

Review Source

Similar Products

Featured