--- title: "Ambition Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ambition Software - reviews, pricing plans, popular comparisons to other Sales Performance Management products and more." source_url: "https://www.capterra.com/p/143405/Ambition/" page_type: "product" language: "en" publication_date: "2026-10-15" --- # Ambition Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Ambition ## What is Ambition? Ambition is industry-leading sales coaching and gamification software for the worlds smartest sales teams. Whether you're on the sales floor or remote, we give sales leaders the tools they need to increase productivity and pipeline. Get visibility into activity with scorecards, measure objectives, and change outcomes through coaching and gamification. oach their teams, motivate performance, & hold their reps accountable to goals all in real time. ## What is Ambition used for? [Sales Coaching](https://www.capterra.com/sales-coaching-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[KPI](https://www.capterra.com/kpi-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Starting price $6840 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ambition?[Manage this product listing](https://www.g2.com/products/ambition/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ambition 4.6 (20) VS. [4.5 (591)](https://www.capterra.com/p/135366/ActivTrak/reviews/) Starting Price $6840 Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (20) Ease Of Use 4.5 (9) Value For Money 3.9 (11) Value For Money 4.4 (6) Customer Service 4.1 (16) Customer Service 4.5 (7) ## Ambition alternatives [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.5 (287)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Centralpoint](https://www.capterra.com/p/161470/Centralpoint/) [4.6 (9)](https://www.capterra.com/p/161470/Centralpoint/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161470/Centralpoint/) ## FAQs about Ambition Overview ### Which roles and teams benefit most from Ambition? Ambition is most used by account executives, sales development and business development representatives, and digital or enterprise sales teams that track activity, pipeline, and performance goals. Sales managers and outbound leaders use it to coach representatives, run contests, and monitor team results, while revenue operations analysts maintain reporting and incentive data. Answer based on 20 reviews Overview ### What company size and specific industries is Ambition built for? Ambition is designed for midmarket and enterprise sales organizations, making it a fit for companies that manage larger sales teams and structured revenue operations. The vendor description does not name specific industries, but it clearly targets sales-focused businesses rather than small companies or general-purpose users. Features and Usability ### What are the key features of Ambition? Ambition offers activity tracking, KPI monitoring, scorecards, and performance metrics for sales performance management. It includes goal setting and tracking, benchmarking, dashboards, and data management for reporting. Collaboration tools, feedback management, contest management, leaderboards, gamification, learning paths, and onboarding support team coaching and engagement. Getting Started and Support ### What training and onboarding options does Ambition offer? Ambition provides in person training, live online sessions, webinars, and documentation. In person training supports face-to-face instruction, live online sessions allow guided remote setup, webinars cover scheduled learning topics, and documentation offers written reference material for self-paced review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Ambition offer? Ambition provides chat support. Reviewers describe the support team as eager to help, although some say the product can feel unintuitive and difficult to fit to their workflow, which can add frustration when questions come up. Answer based on 2 reviews ## Features AI summary Based on 570 Sales Performance Management reviews Capterra reviewers highlight these as the features buyers care about most when choosing sales coaching software: - **Training Management** (**60%** of reviewers rated this feature as critical) - **Performance Management** (**60%**) - **Call Recording** (**67%**) Ambition includes **Performance Management**, which gives sales leaders a way to track rep progress and monitor coaching outcomes over time. However, it does not include **Training Management** or **Call Recording**. Instead, it offers **Performance Metrics** (**40%**), which can still help teams measure activity and results. Together, these capabilities help businesses keep visibility into sales performance and support more informed coaching decisions. Performance Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Performance Metrics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Benchmarking 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Collaboration Tools 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Gamification 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Games or game-like elements to track progress and reward accomplishments Ambition 18 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Benchmarking: Compare key metrics for the business against prominent players in the industry - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contest Management: Organize and manage interactive contests or challenges - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Management: Ability to handle large datasets - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For Sales Teams/Organizations: Caters to sales teams - Gamification: Games or game-like elements to track progress and reward accomplishments - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - KPI Monitoring: Tracking the status of previously identified performance measurements - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Learning Paths/Tracks: Designing course materials to be completed in a sequential order for personalized learning purposes - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions --- Get Advice We can help you find the software with the features you need. Features 4.1 (15) 4.1 Based on 15 reviews ## Pricing Value for money 3.9 (11) Free Trial Basic $6,840 Per Year Value for money 3.9 (11) 3.9 Based on 11 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (16) 4.1 Based on 16 reviews ## User reviews Overall rating 4.5 Based on 20 reviews Filter by rating Counts reflect reviews available in this feed. 5(13) 4(6) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Enterprise Account Development Manager Used the software for: Less than 1 year ### "Create Competition in your Workplace" 5.0 November 16, 2018 Pros It integrates pretty well with Salesforce. Cons It seems to focus on some of the wrong activity if you don't calibrate it right. Our organization has been scored on four or five different things as they adjust. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Eric W. VP of Software Engineering Used the software for: 3-5 years ### "Intuitive & easy to use, for both the User and Admin" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 19, 2017 Among others, Ambition helps us with the following problems: - Difficulty attributing & demonstrating how metrics impact success - Struggle to communicate data that is highly ambiguous across the organization - The challenge of actively engaging an entire inside sales team in competitions These are solved by the effective data visualization and gamification components of Ambition. Pros The UI/UX is spot on with Ambition. When I was first implementing it a few months back, I likened the setup to an 'Apple-esque' experience where the usability is almost second nature and you don't have to learn some whole new set of logic. All too often, I instal/trial Apps & sales tools that sound great on an idealistic level, but the actual functionality just isn't there; or to get there, you have to change your whole orgs process and worry about adoption & that whole nightmare. With Ambition, that isn't the case - no gotchas or process change needed - it works, and works well. Cons I believe they're working on this in a future release (the beauty of Saas), but don't hold me to it. I wish that there was the ability to really dive deeper into the metrics by taking the data points & metrics they build out and running them through custom functions and formulas, or against one another. I'd love to have the backend functionality of SFDC or Excel, to really 'crunch numbers', but the ability to do so right from within Ambitions UI. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Enterprise Digital Sales Representative Used the software for: Less than 1 year ### "Ambition: Managing Teams With Activity Scores" 3.0 November 22, 2018 It has helped our team be more conscious of our activity, but the productivity behind the activity seems to be the overall issue. Are you making calls just to make calls? Or are they well planned and strategic calls? Don't just dial and send emails for numbers/activity sake. Pros I like that you are able to see at a glance your activity for the day, but the numbers aren't always right and it seems to be down a lot. The idea is there, increase competition by showing you where you stand within your team and within the department. Cons Speed issues, bugs, and integration problems seem to be a common issue in our department. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Digital Sales Manager, Net New Enterprise & Corporate Used the software for: 1-3 years ### "Ambition, ...meh" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 December 5, 2018 Overall, not a fan. Don't like using it. Complicated. Time consuming. Not intuitive. Pros There are some cool features. You can set individual goals, team goals or competitions which can be fun Cons Overall Quality is ok. There are some cool features but I always feel like we're having to adapt our process to fit within what Ambition can do rather than Ambition conforming to our needs. Ease of Use: Not intuitive at all. Simple things seem complex. I get frustrated a lot. There's basic things you would hope it would do like show your whole teams activity at once by user, but nope. It doesnt. I have to individually type each persons name. Features & Functionality aren't robust enough. Customer Support: I've need customer support but have never reached out. Value for Money: Too expensive for what it is. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Sr. Account Executive - Sales Used the software for: 1-3 years ### "Great visual tools to help motivate production" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 23, 2018 Pros It looks beautiful and works really well. This is a way to gamify the sales process and reward salespeople instantly when targets are hit Cons The goals feature could be opened up to not just reflect KPIs but also include other goals, so that it's all visible within this one app. Might have to be a manual process but would be helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Account Development Manager Used the software for: Less than 1 year ### "Actual metrics to track your team's progress- in a collaborative way" 5.0 December 17, 2018 I highly recommend this to motivate teams and departments! Pros Ambition is a fantastic program to track your team's progress with calls, emails, appointments set, etc.! It is easy to use, you can have competitions, you can compare yourself to teammates and others, and more. My favorite part is that you can add your own personalized gif and anthem that shows when you accomplish something! Cons It can be a little hard to navigate different metrics that you are ranking people by but that's really minor. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. David R. sales Used the software for: Less than 1 year ### "Ambition Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 November 16, 2022 overall good. I would recommend Ambition Pros transparency and tracking for employee performance reviews and sales incentives Cons wasn't always up to date in a timely manner Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Account Executive Used the software for: 1-3 years ### "Great gamification software tool to be used by sales teams to track wins and celebrate" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 2, 2018 Pros Syncs up to Salesforce reports, Ambition can show activity dashboards on monitors in the sales room. Even can play "anthems" unique to sales reps when they celebrate a win. Cons Sometimes, the anthems can be delayed a few minutes or longer from the minute a rep has a win - setting a demo, closing a deal, reaching a milestone, etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Duke V. Business Development Used the software for: 1-3 years ### "Ambition for Stat Tracking" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 13, 2017 Ambition is fun and strong technology for managing and reviewing key performance indicators along with giving great insight into personal workflow. Pros The user interface is well design and allows for easy digestion of numbers and metrics. Cons Can be a bit cumbersome with all the features and layout. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Certified Personal Trainer Used the software for: Less than 1 year ### "Excellent for our sales team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2018 The software has added a different dimension to our sales team and has given them the motivation which is rare for a software to be able to do. Pros Being able to set goals and track achievement has been great for the sales department. The user interface is great and the music is a wonderful addition. Cons Setting up Ambition was a little confusing but with the support we were able to maximize the software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/143405/Ambition/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.