--- title: "Ambition Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ambition Software - reviews, pricing plans, popular comparisons to other Sales Performance Management products and more." source_url: "https://www.capterra.com/p/143405/Ambition/" page_type: "product" language: "en" --- # Ambition Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Ambition ## What is Ambition? Ambition is industry-leading sales coaching and gamification software for the worlds smartest sales teams. Whether you're on the sales floor or remote, we give sales leaders the tools they need to increase productivity and pipeline. Get visibility into activity with scorecards, measure objectives, and change outcomes through coaching and gamification. oach their teams, motivate performance, & hold their reps accountable to goals all in real time. ## What is Ambition used for? [Sales Coaching](https://www.capterra.com/sales-coaching-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[KPI](https://www.capterra.com/kpi-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Starting price $6840 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ambition?[Manage this product listing](https://www.g2.com/products/ambition/claim_requests/new?auto=true) ## Ambition Overview Updated September 2026 AI summary Ambition is a cloud-based platform designed for small businesses, midsize, and enterprise teams seeking to enhance sales coaching and performance management. It offers tools for goal setting and tracking, performance metrics, and KPI monitoring, while optional features include gamification, collaboration tools, feedback management, onboarding, and learning tracks, supporting organizations in motivating and developing their sales teams. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ambition 4.6 (20) VS. [4.5 (591)](https://www.capterra.com/p/135366/ActivTrak/reviews/) Starting Price $6840 Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (20) Ease Of Use 4.5 (9) Value For Money 3.9 (11) Value For Money 4.4 (6) Customer Service 4.1 (16) Customer Service 4.5 (7) ## Ambition alternatives [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.6 (27)](https://www.capterra.com/p/113352/SpiderImpact/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars ## FAQs about Ambition Overview ### Which roles and teams benefit most from Ambition? Ambition is most used by sales teams, including account executives, SDRs, business development representatives, and sales managers, who need visibility into pipelines, activity, and performance goals. Revenue operations leaders use it to track metrics and coach teams, while frontline managers use gamification, leaderboards, and dashboards to drive accountability. Answer based on 20 reviews Overview ### What company size and specific industries is Ambition built for? Ambition is designed for midmarket and enterprise sales organizations across a wide range of industries. It is built for companies that need tools to support sales teams at scale, rather than small businesses or non-sales-focused sectors. Features and Usability ### What are the key features of Ambition? Ambition offers activity tracking, KPI monitoring, scorecards, and performance metrics for sales performance management. It also includes goal setting and tracking, benchmarking, leaderboards, and contest management for performance comparison. Collaboration tools, feedback management, learning paths, onboarding, and dashboard reporting support team coaching and data management. Getting Started and Support ### What training and onboarding options does Ambition offer? Ambition provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided setup, webinars cover product information in a group format, and documentation offers written reference material for self-paced review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Ambition offer? Ambition provides chat support. Users say the support team is eager to help, while product feedback also mentions frustration with the platform’s complexity and fit for certain workflows. Answer based on 2 reviews ## Features AI summary Based on 570 Sales Performance Management reviews Capterra reviewers highlight these as the features buyers care about most when choosing sales coaching software: - **Training Management** (**60%** of reviewers rated this feature as critical) - **Performance Management** (**60%**) - **Call Recording** (**67%**) Ambition includes **Performance Management**, which gives sales leaders a way to track rep progress and monitor coaching outcomes over time. However, it does not include **Training Management** or **Call Recording**. Instead, it offers **Performance Metrics** (**40%**), which can still help teams measure activity and results. Together, these capabilities help businesses keep visibility into sales performance and support more informed coaching decisions. Performance Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Performance Metrics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Benchmarking 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Collaboration Tools 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Gamification 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Games or game-like elements to track progress and reward accomplishments Ambition 18 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Benchmarking: Compare key metrics for the business against prominent players in the industry - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contest Management: Organize and manage interactive contests or challenges - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Management: Ability to handle large datasets - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For Sales Teams/Organizations: Caters to sales teams - Gamification: Games or game-like elements to track progress and reward accomplishments - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - KPI Monitoring: Tracking the status of previously identified performance measurements - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Learning Paths/Tracks: Designing course materials to be completed in a sequential order for personalized learning purposes - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions --- Get Advice We can help you find the software with the features you need. Features 4.1 (15) 4.1 Based on 15 reviews ## Pricing Value for money 3.9 (11) Free Trial Basic $6,840 Per Year Value for money 3.9 (11) 3.9 Based on 11 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (16) 4.1 Based on 16 reviews ## User reviews Overall rating 4.6 Based on 20 reviews Filter by rating 5(13) 4(6) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent DR David R. sales Financial Services ### "Ambition Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 November 15, 2022 overall good. I would recommend Ambition Pros transparency and tracking for employee performance reviews and sales incentives Cons wasn't always up to date in a timely manner Switched from [CaptivateIQ](https://www.capterra.com/p/182174/CaptivateIQ/) company made the decision, not me Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LI Liz I. SDR Computer Software ### "Great motivation " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 8, 2020 Overall I really like Ambition and would recommend it to any sales organization Pros Ambition is great motivation to see where you rank compared to others in the company in similar roles as well as how your performance is each day. Cons I think the way things are weighted are a little skewed, but that could possibly just be the way it was set up for my particular role at my company. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Renae S. Outbound Manager E-Learning ### "Ambition for SDR Teams" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 February 26, 2020 Our Canvas team really likes it. Bridge sees no need for the platform. The information provided can be found in Salesforce Dashboards Pros I like that you can create team challenges and competitions. This works well for sales teams that have competitive people. Cons It's never been set up or implemented properly. The CS team is super unhelpful. Our SalesForce dashboards are more detailed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Account Development Manager Computer Software ### "Actual metrics to track your team's progress- in a collaborative way" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 14, 2018 I highly recommend this to motivate teams and departments! Pros Ambition is a fantastic program to track your team's progress with calls, emails, appointments set, etc.! It is easy to use, you can have competitions, you can compare yourself to teammates and others, and more. My favorite part is that you can add your own personalized gif and anthem that shows when you accomplish something! Cons It can be a little hard to navigate different metrics that you are ranking people by but that's really minor. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Digital Sales Manager, Net New Enterprise & Corporate Computer Software ### "Ambition, ...meh" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 December 4, 2018 Overall, not a fan. Don't like using it. Complicated. Time consuming. Not intuitive. Pros There are some cool features. You can set individual goals, team goals or competitions which can be fun Cons Overall Quality is ok. There are some cool features but I always feel like we're having to adapt our process to fit within what Ambition can do rather than Ambition conforming to our needs. Ease of Use: Not intuitive at all. Simple things seem complex. I get frustrated a lot. There's basic things you would hope it would do like show your whole teams activity at once by user, but nope. It doesnt. I have to individually type each persons name. Features & Functionality aren't robust enough. Customer Support: I've need customer support but have never reached out. Value for Money: Too expensive for what it is. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Enterprise Digital Sales Representative Computer Software ### "Ambition: Managing Teams With Activity Scores" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 November 20, 2018 It has helped our team be more conscious of our activity, but the productivity behind the activity seems to be the overall issue. Are you making calls just to make calls? Or are they well planned and strategic calls? Don't just dial and send emails for numbers/activity sake. Pros I like that you are able to see at a glance your activity for the day, but the numbers aren't always right and it seems to be down a lot. The idea is there, increase competition by showing you where you stand within your team and within the department. Cons Speed issues, bugs, and integration problems seem to be a common issue in our department. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Parker B. Enterprise Account Development Manager Computer Software ### "Create Competition in your Workplace" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 15, 2018 Pros It integrates pretty well with Salesforce. Cons It seems to focus on some of the wrong activity if you don't calibrate it right. Our organization has been scored on four or five different things as they adjust. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RC Riley C. Business Development Representative Computer Software ### "Pump up your business development team and increase activity" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 October 1, 2018 Ambition is a pricey tool but can be effective in driving higher activity from BDRs. Sometimes videos can be annoying and distracting. Pros Ambition is a fun tool that allows reps to play a song or video upon hitting a threshold of either calls, emails, or any activity. Creates a fun gamification and competition out of business development. Cons Sometimes the videos would be delayed and not play immediately causing the queue to be backed up, then eventually playing them all at once. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Sr. Account Executive - Sales Computer Software ### "Great visual tools to help motivate production" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 15, 2018 Pros It looks beautiful and works really well. This is a way to gamify the sales process and reward salespeople instantly when targets are hit Cons The goals feature could be opened up to not just reflect KPIs but also include other goals, so that it's all visible within this one app. Might have to be a manual process but would be helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Certified Personal Trainer ### "Excellent for our sales team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 4, 2018 The software has added a different dimension to our sales team and has given them the motivation which is rare for a software to be able to do. Pros Being able to set goals and track achievement has been great for the sales department. The user interface is great and the music is a wonderful addition. Cons Setting up Ambition was a little confusing but with the support we were able to maximize the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/143405/Ambition/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.