Who Uses This Software?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.


Average Ratings

481 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $15.00/month
  • Pricing Details
    https://buffer.com/pricing
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
  • Support
    Online

Vendor Details

  • Buffer
  • buffer.com
  • Founded 2010
  • United States

About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.


Buffer Features

  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling

Buffer Reviews Recently Reviewed!


Affordable, Super Simple, Nice Feature Set, Amazing Support

Mar 23, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I started using buffer around 5 years ago and they had a great idea right from the start: how can I schedule social media tasks well in advance so I can set it and forget it?

This has been the core feature ever since: you create your posts, define your posting schedule and let the app do it's magic automatically. Most social media marketers I know care more about the quality of their posts than scheduling each post with an exact date and time and that's where buffer excels.

You can also add different social media accounts like Facebook, Twitter and now even Instagram. The latter is really something most social media apps can't do, so it's great to have.

Buffer is a great tool to "collect" posts from everywhere you go and just put it into your queue with the click of a button. For this they created a browser extension that you can just press when you're reading an article you like and it will be immediately added to your buffer.

Also buffer is the only app I know of that has integrations with lots of blogs and the like that allow you to just add to your buffer with a simple click. Watch out for the "Add to Buffer" button when you browse the web.

The free version allows you not just to thoroughly test the software, but also to use it for your small social media projects where you can schedule up to 10 posts at once.

Oh, and the support is amazing! I once asked for a refund because auto renewal was activated for a customer and they happily refunded it,

Cons: The pricing was way more compelling before with the Awesome plan.

Additional team members are a must when you're collaborating, but they start at 99$ a month which is too much in my opinion.

The buffer is missing some crucial collaboration features of other software that makes it hard to use for working as a team. The current approach is more like "everybody adds their posts and they'll be scheduled automatically" and less "everybody suggests posts and let's discuss them in the team". Thus it's not ideal for agencies that would like to discuss posts internally and send them to the client for approval.

Capterra-loader

Still one of the best social media schedulers

Oct 09, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Quick to schedule social media posts to multiple accounts in a few clicks. Extremely versatile and easy to use.

I have used many social media scheduling tools over the years but keep coming back to Buffer. I actually used the free version for many years but as a business grows and your social media presence grows it is better to pay for a solution that allows you to manage them all under one roof.

When it comes to scheduling posts, the interface is clean and simple and easy to use. There is link shortening too if required.

The limit for queued posts is 100 per social media account which is easily enough for at least a month's worth of posts so should be sufficient for most users.

Automatic Instagram posting is a relatively new and welcome addition to Buffer.

Support are pretty responsive when required but I haven't needed much from them in all honesty.

All in all I really like Buffer. It is considerably cheaper than many of its competitors and does what it does really well and if someone is looking to buy into a paid social media scheduling tool I would recommend they start here.

Cons: RSS feed can be a bit clunky.

Is 8 accounts generous enough? You are "limited" to 8 social media accounts on the Pro plan which sounds a lot but can be filled up quickly. They reduced this in March 2018 from 10 to 8 which was disappointing.

Another disappointment is the lack of a native way to enable bulk scheduling by uploading a csv file. This is available in other schedulers (although they are considerably more expensive than Buffer). Fortunately there is a solution in the form of a 3rd party application called "bulk buffer" (just do a Google search for it).

Vendor Response

by Buffer on October 11, 2018

Hi, Jason, thank you for the kind review and honest feedback about our tool. If you are up for sharing, I would love to hear more about the RSS feed. I also hear you regarding the account limits and bulk scheduling. We have heard similar feedback about the account limits and have been thinking about how we could improve that. Thanks again for the feedback.

Simple and easy social media manager

Nov 11, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer integrates nicely with softwares such as start a fire, feedly and Crate. Which are all softwares i use. This makes it easy for me to share content to my followers. It is easy to use and the freeplan supports 5 social medis networks.

Cons: The image quality loss I experienced when i used Buffer on my fire tablet. Granted Buffer on my android tablet is perfect but I wished it worked just as well as Hootsuite did.

Overall: I'm a huge fan of Buffer (And Hootsuite), Buffer was the first social media manager I've ever used. It was easy to use and the UI was great. I use the free plan which came with 7 days (I think) to use the Pinterest feature free.

I wish the free plan wasn't restricted to 10 posts per profile but I can understand the reason.

There was also an image quality loss when I used buffer on my Kindle fire tablet, but their support was quick to help and while Buffer isn't natively functional on Fire, it was god to know that the customer care did all that they could to help.

Buffer analytics is kind of lame, maybe it's because I'm on the free plan but I laughed when I clicked on analytics and the metrics were: Retweets, Likes, Mention, Comments, Shares, Potential' Instagram Analytics gives better stats than that

One area where Buffer trumps Hootsuite is that it the free plan supports 5 social media profiles (Once again you can only use Pinterest for 7 days free but meh). I like the fact that I can set up my preferred schedule times and then when I 'Add to Queue' the posts go out at the specified time. It's like MavSocial's 'Campaign' feature.

I also liked being able to Rebuffer my old posts. It kept my social media profile continually active. I mostly use Buffer connected to getcrate.co to keep my social media profiles active.

Capterra-loader

If you post to social media for your business, you need to be using this service.

Jan 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer takes so much effort out of frequent social media posting. It allows with a click and a few words of caption to post to one site or many, one page or many, on a pre-set or "next up" schedule so that you never have to stop what you're doing to share a web site to your profiles. It takes care of the post times, the queue, the placement, even the analyitics of how your posts perform across all of your social sites.

Their blog alone is worth subscribing to - jammed with useful and entertaining tips for maximizing your results, and the free version can be very helpful for startup pages or social enthusiasts. But when you're serious about posting for your business, the paid plans make the transition to "professional social media marketer" very seamless.

Cons: Recently, Facebook and Buffer aren't as tightly integrated as they used to be. That's a change with FB, and Buffer is very up front about why things are different. It's a small step backward, and not the developer's fault at all. It's still the very best value in managed social media posting, and a sanity saver for anyone who posts to multiple sites/profiles/pages on a regular basis.

Overall: I'm not a social media professional, and have no interest in spending time each day on multiple pages of multiple sites to share information for business marketing. Buffer let's me do exactly that work with a few clicks, and schedule posts out for days at a time.

Capterra-loader

Buffer is a Great Social Scheduler for Small Business Owners

Apr 17, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I've done social media marketing consulting for 3-4 years now and I will always suggest Buffer to my small business clients. The platform is so straightforward it would take the most non-technology savvy person to get lost on it. The free platform works flawlessly and lets you connect quite a few of your social accounts, and I have never had a problem with the mobile app - and come to think of it I'm pretty sure I only use the mobile app for scheduling when I create my own content. If you're not sure which social scheduler to use when you're just first starting out, please consider Buffer. Their team is on top of its game when creating content for its users and keeping their community up to date on the latest Instagram API changes and Facebook algorithms. This platform is the real deal.

Cons: This platform is great if you're the sole owner of your social platforms, but when you need to move to a bigger team I would consider upgrading to something more robust like Sprout Social. I really don't have many bad things to say about Buffer besides that its fairly simplistic, but honestly that simplicity is what attracts so many small business owners to the platform. If you have 3-4 social accounts and post fairly regularly on a weekly basis, Buffer is a great product for you.

Great simple tool

Mar 08, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I have used Buffer for two different businesses and might start using it for myself personally soon. It's a very intuitive, user-friendly way to schedule social media posts, and even the free version of Buffer is a useful tool. Compared to Hootsuite I find Buffer to be easier to use, and easier to learn to use, as well as far more pleasant to look at. Buffer easily allows you to schedule social media posts for various media channels, and having the browser add on makes this even easier.

Cons: I've been sad to hear about the features that Buffer is removing from their free plan (previously called the Individual plan) in March of 2018. The Re-buffer option (which allowed you to easily reschedule high-performing posts that you previously posted) will no longer be available on the free plan. They've also changed their link shortening options, no longer offering bitly link shortening. This isn't a huge deal, and if you're planning to pay for Buffer anyway then it's fine. Buffer is really most useful if you pay for it anyway, since the free plan only allows you to schedule 10 posts in advance per social account. I have used both the free and paid version of Buffer, and probably will use both in the future, though I also plan to revisit Hootsuite and consider switching back.

Capterra-loader

Social Media Management that's not overwhelming

Jul 31, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer is a great tool for Social Media Marketing and Management. The thing that I liked the most about Buffer is their simple User Interface.

You can navigate easily, you won't need a Digital Compass, unlike other Social Media Management tools where you will be lost in a sea of buttons.

Connecting your Social Media Profiles will be an easy breeze, click a button and voila! You're already connected and ready to roll-out.

Buffer has a Free plan! Yep, you will never have to worry if you're cramming the software.

Buffer Free Plan has a built-in Analytics tool that does work intelligently.

Every now and then, the Free Plan also receives the Upgrades for the Paid Versions.

The Paid Plans are not that Pricey, it's worth your money.

Cons: As much as I love to see if someone mentions my Social Media Account, Buffer cannot show this, if you're a freak about mentions, searches or relevant and rich hashtags, Buffer has little to no feature like this. Just remember, Buffer's purpose is to automate your Social Media Planning, scheduling your posts and publishing your work in a most efficient way possible.

Overall: Super awesome easiest navigation of Social Media automation tool.

Vendor Response

by Buffer on August 06, 2018

Thanks so much for the kind review, Ron! We currently have a separate product for social media monitoring and listening, Reply, which we aim to integrate into the Buffer platform in the future. Feel free to check it out here: https://buffer.com/reply/

An effective way to keep your social media consistent.

Sep 16, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Buffer does exactly what it claims to do - allow you to more easily manage your social media accounts and spend less time updating them individually. It's a simple premise for a service, but one that's very useful and helps save a ton of time. Buffer not only makes this painless, but gives you a ton of scheduling features and options on top of that.

Cons: The pricing on Buffer premium is pretty high. I can see it being worth the investment for bigger social media presences, but for low to mid-tier personalities, small business, or just individual users, I don't see a need to spend so much on Buffer when the basic features would do just fine.

Also, if you're scheduling a post for multiple services at once and include Twitter, you will be subject to Twitter's character limit. Similar restrictions also apply for other services. While understandable, I still wish there was some kind of solution for this.

Overall: I've used Buffer to handle all of my major social media updates; whenever I have an important piece of news that I want to bring to my followers, regardless of where they engage with my content, Buffer is the obvious choice.

I can't even imagine how many cumulative hours I've saved using Buffer to schedule one post where I would have otherwise needed to schedule 3 or more separate updates, all with the same information. Because of that, I'd argue it's almost essential for anyone that needs to update multiple accounts frequently.

Vendor Response

by Buffer on September 19, 2018

Hi, Joseph, thank you for the kind review of Buffer and feedback on our pricing. As for scheduling a post to multiple services, you can now customize the message for each service individually. Hope that'll make things better. Please feel free to reach out if you are experiencing any issues. Thanks. -Alfred

A Cost Effective Option for Startups and Early Growth - Not the Long Term Answer

Jun 29, 2018
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Buffer is very similar to many social media suite products in that you can easily post to several accounts at the same time. Linking the individual accounts to your main Buffer account is pretty straightforward (and you may become accustomed to the action of re-connecting the accounts often). The internet browser plug-in allows you to easily post everything from images and articles to entire web pages directly to your social media accounts. Much easier than copy-and-pasting urls and links into a suite platform in order to mention/comment/etc.

Cons: As noted above, I've struggled with my accounts staying linked/synced to the main business account. Additionally, the interface on the software can be difficult to navigate at times, and it's difficult to find help areas/assistance as to where you should be looking to find additional functionality. Scheduling posts in advance can also be problematic if you're utilizing some of the API connections that are automatically generating content for your social media account as you typically end up with a lot of stock content filling your social media accounts.

Vendor Response

by Buffer on July 02, 2018

Hi, there, thank you for the honest and helpful feedback! If you are up for sharing more, I would love to hear your suggestions on how we can make Buffer easier to navigate and use. Also, I'm sorry for the connection issues; we're keen to minimize that.

My preferred social media management tool.

Jun 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money

Pros: This is the social media mgmt software I use and recommend to clients. It makes managing multiple social media accounts and sharing with audiences super easy, without being complicated to operate.

Compared to similar tools, it has an easier user interface - so, it's easy to connect your preferred social platforms, easy to schedule/publish posts for specific times and attach images or links, and easy to manage or re-arrange your queue of schedule posts. Then, when you login to your social accounts, you can focus more on interacting with followers. If you do come across something you'd like to share, it's easy to click the Buffer icon and add it to your queue.

It works with pretty much all the social media platforms you'll need - Twitter, Facebook (pages and groups), Insta, Linkedin, Google+, and Pinterest. They've been improving their integration with Instagram, which was much needed.

The analytics can be as simple or as detailed as you like, letting you keep track of how your content is doing and how followers are interacting with it.

There's a free plan that lets you do quite a lot, but if you're going to get serious about managing your social content and tracking its success, go ahead and upgrade; it's worth it.

Cons: There's not much I don't like. As I mentioned, they've been making regular improvements to Instagram. I can't comment on the quality of their customer service as I've never needed to use it.

High charge for little functionality

Sep 06, 2018
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: My team uses Buffer to manage social accounts for over 100 clients. The biggest advantage of Buffer is the extension you can download for your browser, making it very easy to schedule content for clients as you are browsing the web.

Cons: As mentioned before, we manage social accounts for over 100 clients. The way Buffer is set up makes it extremely easy to schedule posts on incorrect client pages. It's also difficult to see which accounts are selected, and when a new social account is connected, Buffer automatically selects the page for ALL social posts that are scheduled. Additionally, any time a new administrator is assigned to the account all of the connections to the social media pages crash and have to be replaced one by one.

Overall: Generally speaking, Buffer is a great tool but there are too many insidious ways for things to go wrong on the platform. If you have a hand full of clients Buffer could be a good fit, but if you are a digital agency I would not reccomend Buffer.

Vendor Response

by Buffer on September 11, 2018

Hi, Chelsea, I really appreciate your honest review of Buffer. I agree with you that there's more we can do to improve the experience of managing that many social media accounts. Thank you for giving Buffer a go and sharing this feedback with us.

Simple and Easy to Use

Aug 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love buffer! I have been using for several years now - and have taken it from one job to another. I think it is so simple, easy to use and really offers anything that a small business needs for social media management at an affordable price. It works perfectly for my needs and I love that you are now about to use with instagram.

Cons: This software definitely would not be sufficient for someone who gets a lot of engagement on social media because replies are not really managed through this platform. But our engagement is relatively low and is easily manageable without needing it in this tool.

Overall: I use Buffer to schedule and plan all of my social media content. I have a business account and I like being able to create drafts and work on posts together with teammates.

Vendor Response

by Buffer on August 15, 2018

Hi, there! Thank you for the kind review! I hear you about the management of engagement on social media. We now have a social media engagement tool. Buffer Reply, which we aim to integrate into the Buffer platform in the future. When you need a tool to manage your engagement, feel free to check it out here: https://buffer.com/reply/. Thanks!

Capterra-loader

Buffer Makes Social Media Simple

Sep 23, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Buffer on a daily basis and love everything about it.

I can quickly whip up a post using Adobe Photoshop and then upload it into Buffer. Then, with Buffer, I can create some long-form copy for Facebook and Instagram. I'm easily able to add my hashtags to my Instagram post and keep them out of my Facebook post. I'm also able to put together some short-form copy suitable for Twitter and then upload this post to all three social media networks.

It's quite simple, really, but Buffer does everything I need and makes my life a lot easier.

Cons: Buffer has recently added the ability to tag other Facebook pages while making your post in Buffer, which is great. However, this isn't a perfect solution just yet. I've found that it is a little buggy and slow, but I'm sure with updates it will be fixed going forward!

Overall: I've saved plenty of time by using Buffer to create different variations for social media platforms.

Vendor Response

by Buffer on September 27, 2018

Thanks for the awesome review and confidence in us, Jake! It's also helpful to hear how you use Buffer. -Alfred

Buffer: top-notch Social Media Management tool - totally good value for money!

Jul 15, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is a software app for social media marketing management (scheduling posts, tracking historical data, planning social media editorial calendar etc) super-easy to setup and extremely efficient. The premium, so-called "Awesome plan", now "Pro Plan" comes at a very convenient rate and you can schedule up to 100 posts/tweets across 10 different social media profiles.

Cons: They've removed an extraordinary tool that was part of Buffer in the past: The Best Time to Post. This feature was able to track the best timings to schedule and post your social content posts, based on your audience and recent history. Buffer indicated that they had to give up on this function, in order to focus on other core-business areas more important for their software app; however, they've indicated some other apps/software able to do this.

Overall: Buffer is the top Social Media Management tool for everyone: from junior digital marketers, to experience Social Media Managers willing to maximize their efforts with a time & cost-effective solution. If you plan to work intensely on social media platforms (like Twitter, Facebook, LinkedIn etc), by using Buffer you will be able to reach targets / results otherwise impossible.

Vendor Response

by Buffer on July 19, 2018

Hi, there! Thank you for the awesome review! We have still being thinking about the optimal timing tool since many people have mentioned it to us. It's something I'm personally very excited about, too. Hope we'll be able to bring back a version of it someday.

A great way to manage your social presence!

Jul 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how Buffer is nearly automatic. You simply share an article or a post, etc., and Buffer gets it all ready to go live. You get the option to fine tune each post before submitting (fine tune the message for each social media platform).

Cons: It needs to be easier to customize your social message (share) according to the platform (LinkedIn vs. Facebook vs. Twitter vs. etc.) And if you are managing multiple accounts (if you're an agency, or your company has multiple accounts per platform), the default is to simply share the article/post/photo/video with basic text.

I can't say HOW it would work, but some sort of predictive text/AI/canned responses would be nice to help get your social sharing going in a customized fashion. As it is, when you click the "Buffer" share link, the only thing that pre-populates is the article's title, and usually the main photo.

So that DOES save time, but if you are using it right, you're probably going to be customizing each message on a per-platform basis anyways (so how much time does that really save?) The company to take it to the next level and semi-fully automate it will be the winner!

Overall: It makes it easier to manage your social media profiles, but it still takes work... it's not automatic!

Vendor Response

by Buffer on August 06, 2018

Thanks for the review and suggestion! Suggesting text using AI to make posts more customized is a great idea for us to think on.

A FREE user's good, but limited, social media management tool

Nov 15, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I have individually used a FREE Buffer account for nearly 5 years to manage my Twitter, Facebook, and LinkedIn accounts. As a free user, I'm limited to 10 updates in my buffer (Scheduler).

Pros: Free account: - Social networks include: Twitter, Facebook (profile, page, or group), Google+ (profile or page), LinkedIn (profile or page), and Instagram - User-friendly interface - Simple analytics dashboard - Offers to optimize your update schedule (Optimal Timing Tool) - Offers an easy image creation tool (Pablo) - Offers a browser extension & a mobile app for easier sharing (Power Scheduler)

Cons: Free account: - Social networks lack: Pinterest, LinkedIn group - Not a social monitoring tool - Limited to 10 updates in your Scheduler - Does not include RSS Feed, calendar

Recommendations to other buyers: I'd recommend Buffer as an entry point for people interested in social marketing. However, keep in mind that this is a scheduling tool... not a social monitoring tool. For those that would then like to step up their social marketing game, I'd then encourage exploring a social monitoring tool, too.

Automatically post concurrently to Twitter, LinkedIn and G+ with ease

May 28, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I've tried other social media auto posting tools, but I find the 'freemium' version of Buffer to meet all my basic needs. Buffer extension integrates well with Chrome, my preferred browser, and enables quick and effective scheduling of social posts. The built-in analytics are a standard feature that enable insights into post performance across your social accounts. Another useful companion app from the same developer is the 'Pablo' that enables to quick and easy creation of custom image tiles for social media use. Recommended if you are graphically-challenged, like me.

Cons: Periodically, Buffer will report (via email alerts) that it's unable to post to a social site. Typically, this is due to changes on the social sites, but Buffer will fix any compatibility issues promptly. Support for the free version is adequate for my needs, but other users may prefer the 'paid' version if they require more help and/or guidance.

Capterra-loader

Great Social Media Management Tool!

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer is so easy to use, and it has great features like post analytics, the ability to add images, and post scheduling. I've used competitor products in the past, and Buffer is the hands-down winner when it comes to easy of use.

It's "sister" product, Pablo, allows me to create images with text that I can post via Buffer, which is a nice addition.

Overall Buffer is a great way to manage multiple social accounts on behalf of my clients at a very affordable price point.

Cons: The only downside of Buffer is that it doesn't have the ability to respond to social - so if you want to really build your following, you do have actually go into the social channels to retweet, repost or reply.

Overall: Buffer makes my life easier. I go in on Monday mornings and schedule my clients' posts for the week. In one hour, I've got enough content scheduled to make my clients look smart and active. Buffer also gives you great guidelines by keeping you top of changes in policy and by showing you which posts have been most sucsessful in the past. It's a great *BASIC* social media management tool.

An effective tool to imprint your presence in social media market

May 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I highly recommend Buffer if you are looking for an effective scheduler for your social media contents and updates.

Pros: Well, digitization has opens the vast door to reach the correct audience. One of the best mode is through social media. It might be for our individual growth or for an organizational goal, the main challenge we comes across is scheduling the right content at the right time. Buffer's Power Extension has made it pretty simple, we can schedule blog posts and updates for a whole week and even for a month with a one go! just create your unique status and share it as many time as you want as per the traffic on those posts. Buffer's Browser Extension is a charm, you can install it in any browser for free. Just click on the Buffer's extension icon and it will share directly from the page you are on to all the saved accounts, if you want to change the structure, simply customize the extension from the setting panel. The built - in analytics works awesome! it gives you a clear view on your most effective contents and even guides to re-buffer it with the right audiance.

Cons: I really love this tool, but for integration with Instagram they ask for business profile, individual Instagram profile don't work, but no need to worry, they have provided a guide to switch from personal to business profile.

I use Buffer to schedule tweets for the blog I manage. I access the site daily.

May 29, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It automates something valuable to our site. We get a decent amount of traffic from Twitter, so we try to stay active on the platform, but having to do so manually AND regularly for each tweet is tedious. Buffer lets us schedule out 10 posts (we use the basic version) which usually sets us up for a couple of days at a time. The Report Card emails they send also give us a FANTASTIC idea of what kinds of posts are getting hits. That is by far my favorite feature.

Cons: The only thing that routinely frustrates me is when I take the time to write out a tweet only to hit Schedule and get told I'm at my limit. I realize that I can see the number of posts scheduled in the background, but the warning should come ahead of the attempt. Could even be spun into an encouraging popup instead of a prohibitive one. Would be as simple as saying "Congrats on filling out your Buffer queue!" instead of (loosely quoted) "You've filled your queue and cannot schedule anything further at this time."

Overall: Automates a process I'd have to do every day, several times a day. Super convenient.

Vendor Response

by Buffer on June 01, 2018

Thanks for your valuable feedback, Mike! I would love to share this with the team.

Capterra-loader

One of the Best SMM Tools

Sep 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Buffer is extremely easy to setup, so you can be up and running in no time. Another massive plus is the share extension for Google Chrome and Safari. It's fast and makes adding content for curation a breeze.

One more big win is the RSS feed integration for setting up a review queue.

Cons: I ended up leaving Buffer because of the pricing structure for plans. Even though Buffer is a great value, they have work to do in the pricing strategy as it jumps considerably between packages.

Vendor Response

by Buffer on September 11, 2018

Hi, John, thank you for the kind review and honest feedback. We have heard feedback from many customers that the increase from the Pro plan to the Small Business plan is too huge and are in the process of re-thinking and improving our pricing structure (perhaps such as introducing flexible pricing). Thank you for giving Buffer a go, and I hope we'll have a more suitable pricing for you in the future.

Capterra-loader

Buffer was good at first, but after first unpublished post, I started looking elsewhere.

Sep 22, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Extremely
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Pros: I like that it's easy to use, navigate and I liked using it for a couple of my clients as I work as a Social Media Manager and I've used it for many clients because it was cheap and it worked pretty good.

Cons: After using this software for over a year or so, I noticed that a few times, my post didn't get published and the software didn't even send notification to my email or phone and I didn't post anything to social media when I needed to. This started happening more often later on, and that is the reason I went looking for services that will not let me down in these situations.

Overall: I find it useful for startups that are in the beginning and don't have a lot of content. After some time, you might start looking for a higher price service.

Vendor Response

by Buffer on October 04, 2018

Hi, Stanisa, thank you for the honest review and feedback. I'm sorry that there have been a few errors with publishing your posts. We're keen to improve the reliability there. For the notifications, would you be up for going to My Account > Email Settings to turn on the Update Failures email notifications? Thanks. -Alfred

Capterra-loader

Customer service is PHENOMENAL!

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I messed up big time when I first got buffer and ended up getting charged double. Completely my fault, but I FREAKED OUT. I was struggling financially and completely flipped out. The customer service was incredible - within an hour they'd sorted it all out (since I'm in a different time zone that's pretty amazing) and were so friendly even though I'd been a complete cow. Besides that - the functionality of the actual software is amazing. I love how my toolbar button lets me schedule great articles I come across all over the Web. The Instagram feature of finally being able to schedule and post without having to manually 'okay' it every time is great!

Cons: It would be great if they could 'loop' content for platforms like Pinterest where quantity is important. It's frustrating not being able to schedule the same thing more than once in a 4 week period.

Overall: The incredible customer support is something I'll sing from the rooftops over and over again. It's great knowing there are friendly humans available to make right whatever I did wrong. The amount of time it saves me to not manually post across my social media channels every day is HUGE.

Social sharing made easy

Jul 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: You can connect to different social media profiles, create and schedule posts in one central location. This makes my life much easier as I won't need to open the different social media websites one by one, paste/edit the copy and upload the image/video manually and yet have to worry about when is the best publication time for which media. Buffer does it all.

Cons: The price always keeps going up. I have experienced price hike for 3 times for their monthly fee. However, as Buffer is such an indispensable tool, I would still renew my subscription.

Overall: If you have a website and would need to bring in traffic from all sources, Buffer is the way to go.

Vendor Response

by Buffer on July 05, 2018

Thank you for the review and feedback. I hope the additional features we have introduced over the years have been able to justify the changes in price. Really appreciate your ongoing support!

A social media publishing and analytics platform trusted by community managers

Jun 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Buffer lets you schedule your social media posts ahead of time so as a company spread across different countries and timezones, it makes it very efficient for your social media team to be active during all times. We can integrate all of our the social media platforms Facebook, LinkedIn, Twitter, Instagram and Google Plus and schedule posts in different time zones.

I like that they send you emails with Report Cards giving you an idea of what kinds of posts are getting hits and helping us understand deeper insights into post performances across all of our channels. Their chrome extension is great! Buffer is quick and easy to collaborate on for our team. It helps us get our job done so we are very happy!

Cons: We would love to have a stream for social listening so we can monitor various hashtags, see what our audience is talking about and look at what our competitors are doing.

Vendor Response

by Buffer on June 18, 2018

Hi, there! Thank you for the elaborate review! For social listening, you might be interested in our other tool, Reply (https://buffer.com/reply/). We are also working on integrating our new tools, like Reply, into a single platform for easy usage. Hope you'll like it.

My favourite scheduling platform

Sep 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love Buffer and use it almost daily for a number of my clients. There are three things that I like most about Buffer:

1) "Add to Queue" option, where they will automatically post it for you at the next most effective time

2) Clean chronological layout to see your social media schedule

3) Chrome Plugin for quick and easy schduling

Cons: Honestly, there isn't anything that I don't like about Buffer.

Overall: I suggest Buffer to all my clients as a social media scheduling platform. I find it is incredibly easy to use across many devices and includes a free analytics tool. The free version is excellent for small businesses and nonprofits. However, I've also used the paid version and it is so worth it if you plan on using the tool regularly.

Vendor Response

by Buffer on September 04, 2018

Hi, Brooke, thank you so much for the kind review and for recommending us to all your clients. You're amazing!

Easy way to manage and automate your social media posts

Jan 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, fulfills an actual need in my content marketing system, very affordable.

Cons: I wish I could put duplicate content in the queue...

Overall: Buffer is awesome. I use it to manage like a dozen social media accounts, both Twitter and Facebook. It's nice because you can have various queues set up for your different accounts, and mark anything that you add to Buffer to go to specific accounts, so you can double dip your content if you want. And then have your content sent out at specific times, with images too. So it lets you "set it and forget it" for at least part of your content marketing.

Another awesome thing about Buffer is the integrations. With IFTTT or Zapier, I can connect Buffer to other programs. For example, if I tag an article in Pocket with "startup", the article is automatically added to my queue for my startup related Twitter. Boom, easy way to keep fresh content going out!

Recommendations to other buyers: The "Awesome Plan" is worth doing and all you really need.

Capterra-loader

Love the ease of use in scheduling content for my social media profiles

Apr 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer makes it easy to schedule posts to my social media profiles. When I find something interesting on the web that I would like to share with my followers, I click the Chrome extension for Buffer and in a couple of clicks, my content is scheduled to share according to the settings I have set up in my Buffer account. Buffer allows me to set different posting schedules for each of my social profiles, making the whole sharing process even simpler.

Cons: I don't know that there is anything I dislike about this program. The paid version definitely gives great value, and the free version offers enough value for many users.

Overall: I can easily schedule my social media posts, either all at once or as-needed when I find something share-worthy. Very simple, saving me a lot of time!

Simple and affordable social media management application.

Jul 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Just with a click, you can get your content posted and shared across several groups across social media. You can manage multiple social media accounts. They display the placement and analytics of posts by checking the displayed tabular representation which includes its success and engagement. The application is very simple to use. They bring up updates and change in their algorithms based on the changing trends and standards. The application integrates well with other applications like crate and feedly. Their analytics is, in fact, a very organized one. You can easily create visual content to display on your news feed of all social media websites. Buffer supports Facebook, twitter, LinkedIn, Pinterest, and Instagram. The application employs social media automation. Demographics analytics are done by the application, which you don't find with the other social media management platforms.

Cons: While you are working with a team, it gets more costly as it would be charged for adding each team member.

Buffer saves me a lot of time

Nov 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The time it saves me when sharing posts and info to my various social media accounts. The Buffer makes it easy to share from a browser or your mobile device. You can change what you say for each network too in the Buffer.

For a small fee you can use multiple social media accounts too :)

Cons: The inability to tag some people when using this on mobile. For some reason the feature works on a browser but not on a mobile device. I would love to be able to tag quicker using the Buffer via my mobile device.

Vendor Response

by Buffer on November 14, 2017

Thank you so much for the wonderful review! We're super happy to hear that you're enjoying Buffer :)

Also, thank you for the heads-up on the mobile tagging feature. I'm flagging our team on this now so that we can take a closer look.

Feel free to reach out anytime!

Review of Buffer From a Free Account User

Feb 25, 2017
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy.

Affordable - I'm on the free account.

Well known; lots of resources for it like other 3rd party applications.

Cons: It does not do everything I want it to do, but there are no other social media management tools that do, so you can't hold that against Buffer at this stage.

Overall: It's important to state that I only know the software as a free user. I also use Hootsuite, but my preferred method of social media management is Buffer, although it does not offer everything I am looking for. If I could afford it, my choice of social media management would be MeetEdgar, but my business is not on that kind of scale yet and I can't afford it.

I use Bulk Buffer to upload bulk uploads, but the pain of it is that I have to go back to Buffer and upload images for each status. I don't know how the premium packages work, but on the free account, that is painful.

All in all, I recommend Buffer for the person starting out.

Recommendations to other buyers: Try it. Much easier to start and use than other tools and you don't have to study how it works, as you can figure it out pretty fast.

Capterra-loader

Simple, Easy to Use & Keeps Improving

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Dependability. I love that I can schedule all of my social media posts for the week and not have to think about it. Rarely ever is there a time where a post has an error going out and usually if it does happens, it's Facebook because sometimes she acts ups for no reason. I also love the clean, user-friendly simplicity of the site. It doesn't take a lot of effort to train other users on how to use the software.

Cons: There's not much that I don't like about Buffer. Especially not that they will automatically post to Instagram for you. That was a game changer for me, because I often overlooked the reminders it would send me to post to Instagram. They just keep improving before I have anything to complain about.

Overall: I've tried a lot of social media scheduling software and I've always come back to Buffer. It's the one of the best out there in my opinion. Especially for a small non-profit. Bonus points, they give subscription discounts to non-profits!!

Vendor Response

by Buffer on September 20, 2018

Hi, Lauren, thank you so much for the kind words. You made my day with your review! If you have any feedback or suggestions, please feel free to give us a shout. Thanks again! -Alfred

Capterra-loader

Look busy without being busy - Buffer keeps your social balls in the air like magic

Sep 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to post to social media when I'm actually online and researching great content - without carpet-bombing my social accounts - is a game-changer. Buffer allows me to drop a bunch of content in a bucket at once, and have that content drip out on a schedule over several days or weeks. It does all this with a clean, friendly interface on a generous free plan.

Cons: I really have no complaints about Buffer. Their free plan is great and I find it really easy to use. When I use Hootsuite I feel like I'm doing paperwork. That is - not great. When I use Buffer I feel little to no pain.

When pressed, I'd say Buffer can work TOO well. I forget what I've cued up for when and then things go out at times I may not be ready for. Someone may comment on a post and I'm nowhere to be found for a response. I don't feel this is unique to Buffer though - any auto-post tool can suffer this same fate.

Overall: Buffer enables me to keep a lively social presence without being online at all times. Because who wants to do that!

Vendor Response

by Buffer on September 11, 2018

Hi, Dave, wow, thank you so much for the kind words. Happy Buffer-ing!

Capterra-loader

Best social tool around... not many services teach as well as serve. Buffer does both.

Dec 19, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The problem Buffer solved was one of it's kind when it first arrived on the scene. It saved me days worth of time, money and stress in the chaotic social scene by being able to plan ahead and let it go. Since then, many similar other services have appeared offering the same solution. None of them though, offer the level of learning, advice and overall support Buffer does. Their commitment to educating users instills an unparalleled confidence in their business.

Cons: That they haven't yet managed to secure a partnership or arrangement with Instagram that would allow scheduling of Instagram posts too.

Overall: Buffer is my very own social media assistant, manager and mentor!

Capterra-loader

Makes Social Media posting a breeze!

Oct 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that every couple weeks, I can generate a bunch of Social Media posts, load them into Buffer.com and not have to think about that task again except to follow up on comments and engagement. Buffer makes this monumental task a breeze!

I also love that you can set the timing of the posts as well as re-arrange/scramble the posts for each platform. Super handy so that if you engage with people across those accounts, they can see different posts at different times, which makes it come across more organically.

Cons: Even though there is the opportunity to format your post for each SM platform, they still don't translate that well. Because IG is the pickiest of the SM platforms, I've used that format as my main guide, but IG posts don't fit the LinkedIn frame, and videos longer than 60 seconds won't post to IG as a video, only as a link.

And customer service is zero.

Overall: Even with horrid customer service (my pet peeve). The tool is VERY helpful, the free version allows up to 10 posts per platform (limited to 6 I think), which is a god-send from having to post daily on multiple platforms.

Vendor Response

by Buffer on October 11, 2018

Thank you for the kind feedback, Jan! It's so cool to hear that Buffer helps free up your time so that you can follow up on comments and engagement.

I'm sorry to hear that you have not had a good customer experience with us. If you face any issues again, please feel free to tweet us at @buffer. Thank you. -Alfred

Buffer has provided me with an fully-functional, easy-to-use social media scheduler.

Jun 01, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Buffer offers a visually appealing interface that allows you to schedule social media posts very easily. I love the simplicity of it. Besides, one of the great pros of Buffer is the wide range of integrations it has with different social media platforms, including Instagram which is a tough nut to crack as regards third-party integration. Buffer covers that and many more.

Another great thing about Buffer is its customer service. I have contacted them a few times and they took less than 24 hours to get back to me with a satisfying response which solved my problem. They are really nice and effective.

Finally, I should mention the feature to add RSS feeds which really eases the chore of filling every social account posting queue.

Cons: I really can't find much fault to this platform, but there was a smart scheduler which was discontinued (at least for the lowest-price subscription service) and it was a really useful functionality.

Overall: Easy-to-use social media scheduler.

Capterra-loader

Love buffer endlessly -- the best social media posting platform

Jun 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is extremely easy to use, both on mobile and the desktop versions. I love that you can have tons of different platforms connected and choose which ones get what social posting you are working on. I also love the buffer extension which allows you to read articles and schedule them instantly from that page!

Cons: Originally, buffer's Instagram launch wasn't as dynamic as I wanted it to be (hashtags, locations, etc.) but it's starting to get better

Overall: Connectedness, simplicity, easy of use

Vendor Response

by Buffer on June 27, 2018

Thanks for being so patient and gracious with our Instagram integration, Camille! Now that location tagging has been added, we hope to continue to add more useful features to the integration.

Capterra-loader

Streamline your social media

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Allows me to easily streamline your social media posts across platforms

Cons: I think for the free version there are limitations on how many posts you can schedule ahead of time

Overall: I found trying to posts to different media platforms was taking too much effort and time but with Buffer, I could schedule all y posts across facebook, pinterest and twitter ahead of time (I do it each Sunday for the week) and it gives me flexibility with my time because I know my social media is taken care of and I don't have to think about it every day

Vendor Response

by Buffer on October 01, 2018

Hi, Megan, thank you for the kind review. I'm glad to hear that Buffer is able to take care of your social media. Yes, you're right; on the free plan, users can schedule up to 10 posts for every social media account at any given time. -Alfred

Capterra-loader

Greatly reduces the workload

Sep 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With the amount of social media management Buffer provides, our marketing team can greatly increase their effort in other aspects of marketing

Cons: It only has the most popular social media channels, thus lacking the integration with some more specialised platforms

Vendor Response

by Buffer on September 24, 2018

Hi, Austin, thank you for the awesome review! I'm so glad to hear that Buffer has managed to help make your marketing team be more productive.

I hear you about the social media channels. I believe it has been an intentional decision to integrate with the most popular social media channels so that we can best support our customers with our small team. That said, I'll be curious to hear what other platforms you're thinking of. Thanks, Austin. -Alfred

Capterra-loader

Won't use any other company.

Mar 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Even with a free account, lining up posts for the week is super easy. All platforms covered (relevant ones anyway) They DO have Instagram integration for business accounts. Customer service is fast. They make it a point to talk to you like they are an old college friend. The longest I have ever waited for a response on Twitter for help was MAYBE 5 minutes.

Cons: Everything I have ever had a problem with they address right away. Can't think of any cons. For real.

Overall: I use this for personal accounts and for work accounts. Multiple. It brings all of my work and personal things to an easy to use, manageable, mobile platform. It's a huge time saver. Huge.

A life saver for a small business!

Jul 11, 2017
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The User Interface is pleasent and easy to use with little or no training. Scheduling posts across multiple platforms is great. With the iPhone app and the Safari extension, sharing posts is even easier and quicker as well.

Cons: There were a couple of features that I enjoyed, but are no longer supported (at this time anyway). One of those is the suggested posting times for each account. Buffer would analyze previous post engagement and offer suggest times. They no longer do this, but it's not a huge loss for me.

Overall: It's a huge time saver for a small business like ours where I am usually the only person managing multiple social media accounts.

Capterra-loader

If you are active on multiple social media platforms, you need Buffer!

Feb 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is a wonderful tool for scheduling, and spacing out, social media updates. It seems to work EVERYWHERE and 99% of what I share to the social networks is done via Buffer. It is easy to use and their support is outstanding!

Cons: About the only thing that I do not like about Buffer is that sometimes, for some reason, a post that you have created will fail to send. Now, if your social network connection needs to be refreshed, they will notify you of that. I have never been notified on a failed send and only see those when I go to the actual Buffer dashboard which is infrequently.

Overall: Buffer is just AWESOME!

Capterra-loader

Switched from Hootsuite to Buffer and I haven't looked back.

Jan 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Buffer is a blast to use, and it makes social posting easier without a doubt. When you add in the app and Chrome extension, you come away with the best way to efficiently update your social channels (in my opinion). I really enjoy the post reminders for Instagram too! Something that was not available in previous years on other platforms that I tried. Buffer can provide value for free users, but it is definitely well-worth the monthly subscription.

Cons: If I had to pick something, it would be that posts to Instagram cannot be published through the software. However, I realize this isn't necessarily something that is possible right now. Perhaps it will be in the future!

Overall: Efficient social posts, plus additional performance data. What more could you ask for?

Perfect software for social media publishing and analytics

Jan 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer invented the concept of a social "queue" and Chrome extension they've become the clear leader in the social publishing space.

They are also a great resource and thought leader on the strategy side of things.

Cons: I mainly use their calendar view, which still has some major bugs and will mess up every so often and they haven't been addressed still since it launched.

I wish they were better able to aggregate the social accounts for analytics I know they're working on a new analytics platform currently, though.

Overall: Social Media Management

Social Publishing

Brand Awareness

Increasing Brand Value

Nothing special

Jan 23, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I must be missing the boat on Buffer. I used to try and get stuff for my company's website done manually and then we decided to add buffer. I like being able to schedule enough social posts in the future for the next week and set the timing to hit during peak periods. Quotes and text are done really easily.

Cons: I actually make more errors using buffer due to the link image not displaying properly, images not posting in the right sizes, or sometimes there's just a random error and my post doesn't go live. I'm not sure why the images and videos don't seem to get the same amount of engagement if they're uploaded into buffer first. I'm sure it's something to do with the way they're put into the different social networks.

Buffer is when simple also means powerful

Dec 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From the very beginning, Buffer has been an extremely user-friendly, clean and powerful tool. The best thing about it is the evolving nature of it - there are always new features coming down their pipeline and many of the things I once wished for became product features already. Power Scheduler that you get through Chrome plugin is an extra bonus point - no need to log into the web interface of the tool - just click a button from within the page you're currently viewing and a little pop-up lets you schedule sharing of this link within your schedule or for custom recurring times in the future.

Cons: It used to give you more on a free plan. Now you really would want to get the Awesome plan. You can't schedule posts directly into Instagram (limitation of Instagram itself), Buffer will ping you with a push notification and will make the posting just a one-tap action but it's just not a fully autonomous process

Great Social Media Manager at an Affordable Price

Apr 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: If social media isn't exactly a priority in your marketing efforts, Buffer's $10/month Awesome plan is plenty. Aside from Buffer's great user interface, Awesome gets you access to their scheduling calendar view, which is a great way to granularly manage your posting schedule. You can also just throw posts into a queue and they'll automatically fire according to the weekly schedule you've set. Easily recommend.

Cons: I question the accuracy of the analytics. We had a Buffer for a Business plan for a few months, and when I compared the metrics Buffer provided to those of the actual social platforms, they usually didn't line up. It's possible that this has been addressed since I switched plans, however.

Capterra-loader

My ever favorite scheduling app

Aug 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The very first moment i used Buffer i fell in love because it helps me A LOT to optimizing my time. You can pre-setup the hours you want post and Buffer do the rest.

Besides, i love the good way Buffer interact with all my Social Media Channels.

Cons: Should be a way i can choose the better hours to post based in my engagement. Buffer had this feature but is not more.

Vendor Response

by Buffer on August 15, 2018

Thanks for the awesome review, Milca! I'm so grateful for your continuous support. The optimal timing tool is something that still comes up in our team conversations so it *might* be something we bring back in the future.

Capterra-loader

Great tool post to social media platforms at a great price!

Apr 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is easy to navigate and create post to share across several platforms. The Chrome extension makes it easy to share images or articles and automatically shortens the URL, captures images or relevant quotes. The Instagram direct posting has been a great addition!

Cons: I would like see some community management features similar to other social scheduling platforms. This would make engagement easier through a single platform. Otherwise, it offers everything I need for a scheduling tool.

Overall: Being able to curate and schedule postings saves time.

Best Customer Suport Support I've ever experienced.

Sep 06, 2017
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Best Customer support I have ever experienced. Went above and beyond to resolve and troubleshoot my issue. If you want a social posting solution you can't go wrong with Buffer. Their user experience is incredible and they constantly are updating and making it better!

Cons: Although their features are more limited than hoot suite, their customer service and simple user interface makes up for it. It has limited features compared to competitors - but is great if you only need to do social media posting/scheduling.

Overall: Easy to use and affordable - and also scalable.

Capterra-loader

Our go to scheduling tool for social media

Feb 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Our biggest need is something to save time posting all social media accounts at once. This plus simple analytics in one place saves time and makes it easier to post content consistently. Buffer does these things at a very reasonable yearly cost. We specifically knew that we didn't need solutions that have tons of features and costly, so we are glad that Buffer fits the features and pricing for our needs.

Cons: The price for the base plan of Buffer is great and part of why we like it. I wish they allowed a few more social media accounts than the 12 maximum in that plan. The next tier up for 25 accounts is 10x the price of the base plan. That said, this isn't a huge deal and for us, part of the reason we chose Buffer was that we wanted something simple that didn't cost hundreds of dollars a month.

Overall: Buffer lets us focus on our content instead of spending time visiting each social media platform to share it.

Buffer is my social media dashboard of choice

Jul 14, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to set up and add accounts, easy to obtain articles from the web and great customer services. Buffer have really thought about the design and if steps aren't needed they are removed. For example, when adding a new time to a posting schedule there's no need for a save button, so there isn't one. Just add the new time and you're done.

Cons: A shame that the feature that suggested the best times to post has been withdrawn. It was useful to be get this guidance and my clients loved the idea.

Overall: Buffer helps save time and makes social media posts more effective.

Capterra-loader

Manage your social media publishing schedule

May 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer's browser integration is the best part of the software, allowing me to visit webpages, right-click and then queue up posts on my various social media for the future, and then go back to my other projects.

Cons: There are lots of little tweaks that you have to learn to make it perform exactly right. It tries hard to find associated pictures to go along with stories, but sometimes that doesn't work, and you need to download images and then load them up.

Overall: It allows me to manage my social media publishing schedule without having to spend hours every day on it.

User friendly, never had a problem and love the emails of new social media/marketing information

Feb 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Simplistic and very user friendly - I always have clients create their own to develop their social media skills and the Buffer software itself. Its so easy to use and new users just need a quick run through the basics and they are using it to their full potential.

Cons: If there is a problem with your account with buffer you don't tend to find out till a post is produced - then you receive an email. I know this cant be helped but maybe a process to ensure the accounts have a clean connection?

Overall: Social media management done easy, great analytics and tips

Perfect if you're just starting out as a marketer

Aug 05, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer is extremely easy to use, so especially if you're a marketing newbie, this is the tool for you. They even tell which of your updates did great on social (their 'Top tweet' feature) which can give you some hints on the direction of your social media marketing strategy. I also really like how engaged Buffer's staff is in building the marketing community - just take a look at their blog!

Cons: I wish they would integrate their other tools such as Pablo better in their main app, so it would be easier to use them.

Capterra-loader

Such an awesome software for post scheduling. One of the best in Market.

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: User Interface is super awesome.

Post Scheduling and the Delivery rate is extremely good.

You can even schedule Instagram posts now.

Cons: Reach on Facebook, LinkedIn or Instagram is quite low when you post via 3rd party apps like buffer.

More multimedia option should be provided. Like for eg: posting a gif is quite hard.

Overall: If you are a Digital Marketer or an online page manager who dont want to waste time on posting at multiple places, Buffer is the solution you need.

Now even you can schedule posts on Instagram via Buffer, what can be better than this.

Vendor Response

by Buffer on October 04, 2018

Hi, Ankit, thank you for the review and honest comments. I was curious if you are up for sharing more about the lower reach when posting via third party apps? I would love to get more data and understand it better. Thank you. -Alfred

Capterra-loader

Buffer has made scheduling social media posts a breeze!

Nov 14, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've used a number of social media software for scheduling from moderately expensive that came with tons of features to lower priced plans that were a little slim on the extras. Buffer is the first software I've found that's super easy to use, integrates with Feedly seamlessly and makes posting to social media a breeze. Because I'm not jumping through hoops, moving from one screen to the next, like with some software, my posting speed has increased considerably. Scheduled posts are nice and large in the dashboard which makes them easy to edit, reschedule or switch out images. The price is great, too.

Cons: The quality that makes Buffer so awesome is that they do one thing very well scheduling. Unfortunately, this means that you miss out on some of the bells and whistles that come with some of the "all in one" software. Don't look for fancy reports, stats or social media engagement info because you won't find it. If you need any of that data, you'll have to find them the old-fashioned way.

Overall: Buffer has been by far the easiest social media scheduler I've ever used, and I've tried many. It has increased my posting speed time which has opened up more time for me to focus on other projects.

Buffer my LifeSaver

Jun 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Great for planning post in the future. It gives you the ability to have a marketing plan and see the results of a campaign.

Pros: I normally put together ads for my company in advance. I love that I can put them into Buffer and set up times for each of the ads in the different social media sites. I even get an email telling me that a post has been made successfully. If I have something I need to post right away that option is available too. I also love looking at the analytics. The analytics allows me to see the type of ads work the best.

Cons: I would love if I could have the sign on to my GSuite account. Other than having a separate log in I have no cons to Buffer.

The best option to optimize your social reach

Dec 05, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, able to schedule any day at any time

Overall: I use buffer both professionally and personally. It is the best way to optimize and schedule your posts. I am able to set it and forget it. Out of all the social media scheduling software available, I have found this one to be the most useful. I have never had a post fail or post at an incorrect time. It is user-friendly and simple to learn and use. It is a great value for the money. I am able to get real-time analytics of my posts which help me gauge what is hitting the right nerve with potential leads. I have been able to increase my following and post for my business even when I am not in the office. This allows my organization to stay on top of mind with our customers.

Recommendations to other buyers: The ability to post pictures and use their Pablo software alongside to find free for commercial use photos is a god sent!

Capterra-loader

This is very easy to manage tool that fulfills all your necessity for posting and scheduling content

Jul 19, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: It is very affordable and easy to use tool . It helps me automatically to fill the content with the facility of sharing content over all the platform. I can also use all the social profiles at one time by using only buffer. We can also program the posts to post it automatically over all social media platforms.

Cons: It doesn't go well with the Instagram platform. And each time we have to add member , we have to pay extra for adding up each member.

Vendor Response

by Buffer on July 20, 2018

Hi, Syed! Thank you for your review and feedback! I'm sorry that you're having troubles with our Instagram integration. Would you be up for sharing more with us at hello@buffer.com? Our Customer Advocates would love to help with any issues! :)

Buffer review

May 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With this application and excel, I am the master of social networks, with excel I create a spreadsheet with my publications, in them I include, link to the photograph, date, text, times of publication, hashtags, links and other beautiful things. Buffer helps me by publishing according to my file, YEAH!!

Cons: The length of the texts sometimes changes, that is to say the number of characters and my twits are not written complete when I reach the limit, also sometimes I have problems with the video, something I could fix with Zapier and some tricks. If this application were free, it would be ground gold, but the good stuff costs.

Buffer is incredibly powerful and social media marketing needs for all!

Jul 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The slick website. The Buffer dashboard is fast and powerful. The customer support is incredibly awesome and they're spread everywhere - Instagram, Twitter, Facebook, whatnot.

Cons: Native apps are not available and that is a huge disappointment. It would be very thoughtful if they ditch their web-app-only approach and make native apps for computers too.

Overall: Social media reach has grown immensely with updates being spread on a timely basis. Analytic from Buffer is very powerful too and shows me how my posts have reached to my audience.

Schedule everything... everything... and be efficient with your time

Aug 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy to be efficient with your time because you can schedule your social media posts and engagements. You can also integrate this software with some other platforms so you will be able to share things from one platform to the other and get the most bang for your buck "timewise."

Cons: I can't really think of a con. They've made the software very easy to use, and of course there are youtube videos to guide you if you're unsure about anything.

Overall: Love it! easy to use.

The app I couldn't live without at the moment

Jun 26, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Very easy to use, makes social media management in multiple platforms a piece of cake. Pre scheduled programs makes posting an one click process while customising posts for eaxh medium is highly useful. Latest integration for direct Instagram posting is a life saver.

Cons: For those publishing in multiple languages this is an important shortcoming as need to edit our Facebook posts - whenever possible- to add extra languages. Same with audience restrictions.

Capterra-loader

Buffer automates many parts of social media posting

Jun 27, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: It's a nice piece of software. I like the fact we can schedule many social media posts in advance. It's reliable. The Chrome extension will be useful to grab interesting content that we come across and post it in our social media pages.

Cons: Buffer is unable to do a lot of stuff essential to our social media workflow:

- It doesn't support posting to Instagram business profiles.

- It can't post as Facebook albums or other advanced post types.

- It can't schedule Instagram posts.

- It can't post Instagram stories.

Vendor Response

by Buffer on June 29, 2018

Hi, Prabu, thank you for the kind review. I'm sorry that Buffer has several limitations for your social media use. A tiny good news is that you can now schedule Instagram posts to your Instagram business profiles. I would love for you to try it, and if you have any feedback, feel free to share them with me. Thank you.

Easy to use, looks good.

Jun 14, 2018
4/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: I love the ability buffer gives the user to schedule RTs - I'm not aware of anything else that enables you to do this. I like the user interface too.

Cons: I find the shortening of links in tweets on buffer frustrating. You used to be able to 'unshorten' links much more easily, however now this is much harder to undo and the links are sometimes automatically reshortened after you've hit 'schedule'. As a result I've found that I now use buffer for twitter less.

Very helpful for planning posts in social media

Jul 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Personally, I use it for making posts on Facebook. It gives the ability to edit how a link to a blog post on our website will look, change the capture and upload the new image. That's what I was looking for. Also, I schedule posts for all other social networks and it always works.

Cons: When I make a post on facebook and immediately delete it (because smth looks like I didn't expect), it doesn't allow me to make this post again, need to wait for an hour. Hate this.

Vendor Response

by Buffer on July 09, 2018

Hi, there! Thank you for your honest feedback. I understand that having to wait an hour to re-schedule a similar post is frustrating. In case it's helpful to know, I believe this is to prevent our users from accidentally triggering any spam flags from the social media platforms, which could lead to suspension from the platforms. That said, I'm feeling we could maybe make the experience a bit better. Thank you for the nudge!

Capterra-loader

An incredible experience very little known

May 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most about Buffer is the friendliness of the platform, added to the pleasant visual quality that they offer to manage the accounts that any person manages. For me, time is important because of the jobs I have, buffer offers me the possibility of managing the personal and work accounts I have on social networks with higher quality. Instagram is a headache for those of us who work in this field, because there are few platforms that help you publish, with buffer that is a thing of the past. Widely recommended.

Cons: I am very satisfied with this platform, so rating negatively is unfair. They could improve their advertising campaign to make themselves known with new users who do not know her.

Overall: I save a lot of money with its free version, and its plans are manageable for those of us who work online. Automation is an added value that I look for in the platforms and the buffer it offers in an incredible way. If you carry your social networks in a disorderly manner, this software can help you.

Great to schedule your posts!

Mar 14, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It allows to schedule posts on Facebook, Linkedin, Twitter and Google+. You can even schedule the same post to be published several times and it saves you a lot of work. This is a must app if you're a community manager.

Cons: Still not supporting Instagram posting and that is a big flaw. It only support one account (of each social network) at a time in the free version.

Overall: I has made my job easier and also has helped me save a lot of time when it comes to social networking,

Capterra-loader

One of the Best Social Media Tools on the Web!

Aug 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is something I use every day to share things with my social media followers, as well as for our business. Their Chrome extension is amazing and they keep improving it. For ease of use, you can't beat it.

Cons: The cost is a little high compared to some other alternatives.

Overall: I use Buffer constantly, I'm almost addicted to it. Their support team is great and they really care about improving ways to make social media sharing fun and easy.

Vendor Response

by Buffer on August 14, 2018

Thanks so much for the kind words, Brian!

Capterra-loader

Buffer is an easy to use tool with a team that has done a fantastic job with content marketing.

May 22, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: What I like most about Buffer is its ability to get extra visibility and attention for content without extra effort.

By batch processing my content promotion with Buffer I have more time available to invest into producing more content.

Ultimately thanks to Buffer I have better results with my content marketing overall.

Cons: What I like least about Buffer is the inability to schedule recurring evergreen content. There are quotes I'd like to share on a repeating basis however in order to do so I need to continually re-post them via buffer and this is a time drain that I would rather avoid. In the past I have used the tool Tweet Jukebox as a way to solve this issue.

If it was possible to auto-buffer new WordPress posts that would be awesome too. A Buffer WordPress plugin would be a cool way to do this.

Great and easy to use

Nov 08, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's very easy to use and post across multiple platforms at a time. I love the visibility and analytics tracking. Allows for me to constantly check my work and the work of those around me.

Cons: If a post goes out and needs to be edited or deleted, you can't do that through Buffer. Google plus does allow for you to delete through Buffer, but not edit.

Overall: I love using Buffer to balance all of my social media posts for 5 platforms. Overall it's been very easy to use and schedule everything. The only downfall is you can't go back through and edit a post once it has been posted through Buffer, you have to go to the actual social media platform, which can be time consuming.

easy, simple, convenient, quick

Apr 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. It's free if only use 3 social media platforms to schedule posts (can post 10 posts per social media platforms); if it's the paid version, I like it charges way cheaper than other similar apps even their functions are similar. 2. Everything on the buffer is clear and very easy to use, which really save a lot of time. 3. It let you the specific district (timezone) and suggest you select some good posting time for reaching out most visitors.

Cons: Sometimes, the notification function didn't work on time. The bug sometimes comes out that Buffer directly post tomorrow's post on today when you have a lot of posts in the queue. What's more, the report in the paid version didn't really reflect some useful or meaningful data.

Overall: Save time on scheduling all the posts for all different social media platforms; learn which time frame is good for posting in reaching more visitors; Its link-shorten option automatically helps figure out the words limit in Twitter to a degree.

Capterra-loader

Buffer is a go-to and complete management software.

Apr 10, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer enables us to schedule our posts in advance and manage all our social media profiles in one platform. Its analytics are easy to use and also interpret.

Cons: There are occasional glitches in the system which messes up their social media schedule. This can be serious problem for us because we tend to schedule most of our posts and blogs.

Overall: Having to schedule posts of different sitees in one platform is great especially for business like us.

A simple social media scheduling tools - but don't pay for business

Feb 13, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It's a simple and easy to use social media scheduling tool that does exactly what it says on the tin. You can integrate with your favourite link shortening tool, or use their one and track the success of your posts. You can also 'ReBuffer' the top performing posts and easily fill up your 'hopper'.

Cons: It's very simple, so it's easy to use because there's little to it. The additional features are mostly only available for the 'business class' package, which is per month - far too much for what you get. The reporting side of things isn't very clear and is somewhat limited, especially for the business version. If you're looking to simply schedule posts then this is a good option but, if you're looking for something more then I'd recommend looking elsewhere.

missing a few features, but great overall

Sep 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I like having the ability to schedule social media posts to any platform in any time schedule I choose. 'Re-buffering' make it easy to repost things, and the simple analytics makes it easy to see what social content is the most popular.

Cons: Sometimes my social accounts disconnect and I have to re-enable them, but that's about it.

Overall: Simple and easy to use, I've been using it for many brands that I run and usually spend 30 minutes a week filling up my buffer to schedule social campaigns.

Vendor Response

by Buffer on September 18, 2018

Hi, there, thank you for the kind review. I'm glad that you like our "Re-buffer" feature; it's a favorite for many. I'm sorry about the occasional social account disconnection. That could be because the login details to the social account have changed or because the access token required by the social media platform has expired. Thanks for bearing with us on that. -Alfred

Capterra-loader

Not a fan so much

Jul 08, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 1.0/10 Not
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Pros: The good thing is that you can schedule your posts for the future using this tool to set the time of day and the frequency

Cons: The bad news is, it looks simple but I am not a fan of the usage. I have set up my posting schedule time and frequency, but it appears that what ever I chose to share will post that many times as the frequency I set. So if I set up a post about the weather, it seems that it will share that post about the weather, per my time and frequency, (2 times a day, 7 days a week for example). And to get support, you have to tweet your concerns. I was looking for more of a Q&A sorta thing or at least an email. I dont want to go from one app to the next chasing down my answers

Overall: I do not like the functionality of this product. If it worked as I think it should, the benefit would be to set up all your posts on a sunday to post throughout the week and not have to worry about it.

Vendor Response

by Buffer on July 09, 2018

Hi, Annette, thank you so much for your honest review. I'm sorry that we have not made Buffer easy to understand and use.

I totally understand Buffer isn't super intuitive so I appreciate your letting us know. If it helps to have a little clarification, using your example, the post about the weather will only take up the upcoming time slot in your posting schedule. The next post that you schedule will fill up the next time slot, and so on. Here's a bit more about this: https://faq.buffer.com/article/281-how-do-i-review-my-posting-schedule

You can also find our FAQ here: https://faq.buffer.com/, and you're more than welcome to email us at hello@buffer.com. Our Customer Advocates would love to help!

Thanks again for the feedback. We can definitely make things easier!

Capterra-loader

Effective scheduling, coordinating tool for social media

Dec 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use, able to schedule a complete day's worth of content for all of your social media channels. Being able to handle Facebook, Instagram and Twitter all at once makes things insanely easy

Cons: It would be nice to have additional social media options, such as SnapChat, etc. but that's a minor complaint. No issues with the operating system

Overall: Being able to organize and coordinate the newspaper's plan for social media

Scheduling for social media before it ever existed

Jul 09, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer was the way to schedule twitter before Twitter or anyone else would allow you to. Of course, they have expanded to all platforms over time. The freemium version is awesome for a single person or small business.

Cons: The limitation of numbers of post for the freemium is crazily restrictive. They really need to consider opening to more just to steal clients.

Overall: made life easier on social media

Good tool for making social media easier

Aug 15, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: It's nice being able to organize and schedule social media posts in one place.

Cons: It is a little hard to navigate, and I had some issues in the beginning with posts not going live as scheduled.

Overall: Buffer is a handy tool and the concept is great. I used it to organize my social media posts, and it made things a lot easier and less time-consuming. The only issue I had was some posts going live at the wrong time or not at all. Could have been user error on my part, but even after checking and double-checking times, I had some issues. I was scheduling posts for a different time zone, so maybe if you use it in the same time zone you live in, it might not be so tricky. Still, overall a good software.

Vendor Response

by Buffer on August 16, 2018

Hi, there, thank you for the review and feedback. I'm sorry that you had issues with posts not going live as scheduled. In case it's helpful to know, you can adjust your timezone under settings (https://faq.buffer.com/article/284-publish-adjust-timezone). If the issue persists, please feel free to reach out to us (hello@buffer.com or @buffer on Twitter). We would love to look into it. Thanks!

Capterra-loader

An Excellent Tool for Social Network Management

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool will be your solution. With it you can create a publication calendar and forget yourself.

It is a freemium tool with a very complete free version

One of the things I like most is the ability to add multiple profiles to schedule content. I also love being able to schedule out content well in advance.

Cons: The only complaint I have is that Buffer can not publish directly on Instagram for you, but nevertheless immediately notifies you, for the rest I love this software

Overall:

It facilitates the use of social networks, has made my job easier

Capterra-loader

Let buffer take the guess work out of the best time to post to your social media

Jun 05, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer is a great app that allows you to fill a queue with posts that are relative to your business and social media, and then let the app decide based on statistics and analytics what the best time to publish those post are. It is very useful in being able to work hard on your social media for an hour and then let the app do the rest of the work for the week.

Pros

-Queue a weeks worth of post that will be posted automatically according to the best time.

-takes the guess work off of the poster.

Cons: Sometimes the software has a hard time knowing if something needs to be posted right away or if it is not time sensitive. This can still be fixed by overwriting the post but can be annoying sometimes.

Awesome social media scheduling tool!

May 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I love buffer! It is so easy to use. I have the free plan and it works well for our needs right now. It feels great to be able to set up a week's worth of content without having to worry about it during the day to day.

Cons: I wish there was more analytics data available in the basic plan. I hope they will consider adding more features to the basic plan in the future.

Buffer Delivers the Goods

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: My highlights with Buffer include the performance management tool allowing for real-time measurement and modifications if needed. And they work seamless with Mac OS OS X. Get the plugin and expand the power of this tool.

Pros: Incredible management tool for an unbeatable price. Social Media is the most important Digital space you need to be in and Buffer makes sure I am always in the game. Their scheduling tool is a breeze and does the job. What I like best is the optimization that occurs Live when scheduling the posts. Every experience I have had has been a joy.

Cons: Not a huge criticism but a few more features would keep them ahead. Headline optimizer and Social Ad generator would be great additons. But this is a simple system with great functionality.

Solid product, takes hassle out of scheduling posts and designing/structuring them

Jun 08, 2017
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use. Simple and plenty of available customization for posts. It helps being able to schedule posts for our Instagram, Twitter and Facebook accounts all at once, all coordinated with the same message

Cons: It can occasionally pull up random photos that are not linked with the story/post we're trying to set up. It's easy to change, as long as you pay attention. Otherwise, you might have some unwanted and somewhat odd photos popping up on your Twitter feed.

Overall: Easy to use, makes structuring a coordinated message through social media much easier.

Capterra-loader

Buffer has been the time saviour as it allows posting in multiple timezones without any hassle

May 19, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The fact that we can integrate all the social media platforms at one place and schedule post in different time zones. With clients based in the US and the UK, this works well as we don't have to be bothered about posting at the right time.

Cons: The issue with the Instagram posting that occurs with almost all social media scheduling platforms. I am yet to try Butfer's new feature so, I cannot really comment if the issue won't occur in the future.

Overall: 1. Time Saving Software

2. Ease of Use

3. Options to check how the posts our performing

Great Content Management Platform for Aspiring Creators!

Aug 07, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Buffer gives me the ability to easily schedule and plan my content in advance so I can spend more time actually creating. Not only that, it also provides some very useful analytics that gives me insight on what content my follwers love, and what might need to go back to the drawing board.

Cons: I would love to see more insights on my followers and how they interact with my content.

Overall: The time that Buffer saves me is invaluvable, as it allows me to focus on eganging and growing my audience online!

Vendor Response

by Buffer on August 07, 2018

Hi, there! Thanks for the review and suggestion. It's helpful to know that more data on your followers will be useful to you. Thanks! In the meantime, I personally quite like using Followerwonk to analyze my Twitter followers (https://followerwonk.com/analyze). Hope this is useful to you, too.

Capterra-loader

Great for managing social media content.

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You can share content on social networking sites. In addition, you may have updated your social media accounts through the organized design and the calendar in your calendar. In addition, you can share the posts on various social networks at the same time, thanks to its synchronization capability. In the free option you can synchronize up to 4 social networks. However, the payment option allows you to synchronize many more social networks, including several instagram accounts at the same time. For the other hand, íts to easy of use and understand how you can share one post or layout in diferents accounst.

Cons: If your instragram designs have more than two images to be published in the form of a reel, you can not program the automatic publications, the tool gives you a reminder, however it would be ideal if they can be published without needing the reminder. Also, I think the paid package is a bit expensive if you are a beginner community manager.

Overall: Managing social media content through one page!!!

I've been using Buffer for over a year, and love the simplicity. My business can be on 24/7!

May 17, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I can have an online presence even when I'm taking time off. This ensures my audience is happy and informed. I'm profitable every hour of the day!

All aspects of using Buffer are intuitive and simple. I was up and running within 10 minutes of reviewing the software.

Cons: I'm hoping there will be an update for brand partnerships on Facebook. Right now, it's not possible to pre-schedule Facebook posts that have been paid or are linked to a branding partnership.

Overall: It helps build and maintain my online business presence.

Capterra-loader

My Favorite Social Media Management Tool

Aug 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The simplicity of the interface and the ease with which you can post, schedule, and analyze content on all your social media accounts.

Cons: The Instagram scheduler is a bit clumsy

Vendor Response

by Buffer on August 22, 2018

Hi, Sandeep, thank you for the feedback. I'm glad that you are liking Buffer. If you're up for it, I would love to hear more about your Instagram scheduling experience and how you think we could improve it. Thanks.

Great social media management platform for our agency

Jun 12, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is so easy to use in comparison to other platforms because it gets right to the point: posting to the social media channels that you need. Recently they updated their posting process and you can now streamline your post customization for each platform before you schedule your post or add it to your queue instead of doing one at a time.

Cons: Maybe it is just us, but we tend to get notifications that the connection to social media sites has been lost or that Buffer can't post to said social site, more often than I think we should. It's not a terrible fix, we just reconnect, but sometimes posts are time-sensitive -- and those posts we make sure to do in real-time to be safe.

Capterra-loader

Easy Social Media Management for Multiple Platforms

Sep 30, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The scheduling tools in Buffer are really well done. They provide great insights into your social media posts to help you understand not only which posts are getting interactions but also *why* they are. I helped set up Buffer posts for a small startup on Facebook, Twitter, and Instagram and I liked how you could add customizations to each one based on the platform.

Cons: I had a bit of trouble with posts defaulting to times that didn't make sense to me, so you have to make sure that you're checking everything before submitting it. Once you get used to the platform its not so bad but it does take a minute to understand that.

Overall: The team that we set up Buffer for was really happy with it and the ability to pre-plan social media posts at the beginning of the week. It really saves you a lot of time, so you don't need to think about it every day.

Vendor Response

by Buffer on October 03, 2018

Thanks for the awesome review, John. So cool to hear that you've set up Buffer for another company.

I'm sorry about the oddities of the times. We do suggest a few default times for newly connected accounts, and you can change them in your posting schedule. Hope this helps clarify things a little.

Excellent daily product

Aug 08, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: It is SO easy to use! It takes minutes to get a hold of it and start posting.

Cons: My favorite feature that provides optimal posting time has disappeared last year.

Vendor Response

by Buffer on August 09, 2018

Hi, there! Thanks for the review. I'm so glad that you find Buffer so easy to use. The optimal timing tool is something that still comes up in our team conversations so hopefully we'll bring it back someday (perhaps in another form).

Buffer is like the slow cooker of social media

Sep 06, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Love Buffer because it's so easy to use! It tweets for me while I'm away from the computer, so weekends and nights it's especially handy. It's also free to use for a single account user.

Cons: The one thing I don't like is that they removed a feature. The optimal timing feature was removed....I found that really valuable. Wish they would bring it back!

Buffer is great

Mar 08, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Customer Service support teams are awesome. Only once in the year, we have used them has one failed to answer within 2 hours. In some cases, the interaction is initiated by the company to assist you in using their product more effectively.

Pros: Free or Premium the features are yours to explore. The information that is not available is stored if/when you switch to premium you can reach back and grab it.

Cons: Integration to Instagram is NOT seamless vs all the platforms. This may be an Instagram problem vs a Buffer problem, either way, it is annoying.

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Scheduling maestro tool

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: At first I was not keen about this software as there were lot of similar software available free. So I started using it in an on off basis. But after certain months of use with other software this buffer software became part of my daily use. They current best part is, it can post video in Instagram too.

Cons: I hope some day they will come up with a feature where we can use templates to make posts. So this is the kind of least feature which is missing.

Overall: At reasonable cost I am able to use it.

Buffer makes scheduling and managing social media posts fast and simple.

Dec 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer allows you to auto schedule and manage post across most social media platforms. What used to take me several hours to log into multiple sites now takes me about an hour to schedule content for the accounts I manage. It is well worth upgrading to a paid account.

Cons: Buffer offers a content feature that I find disappointing. Many of the topics that appear as suggestions do not relate to the searches I instruct it to target.

Overall: Auto scheduling and management of posts across most social media accounts

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This app makes posting across all social media sights a breeze.

Oct 10, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Posting for my business is streamlined and efficient. I can have a thought out process and post on Twitter, Facebook, in groups and on pages. Allowing me to be strategic about my posts.

Cons: I wish I could post more than 1 picture in each Facebook post. I would like to see more analytics.

Overall: The ultimate time saver when it comes to social media.

I use buffer every day and love it!

Nov 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the simplicity of the UI on both the website and the app. It makes it really easy and pleasant to use.

Cons: I do wish that it didn't have such a huge price jump between different levels, but I think that's just a part of transitioning from the individual to business requirements.

Vendor Response

by Buffer on November 14, 2017

Hiya, Zachary!

Thank you so much for the incredibly kind review. That means the world to us. Super excited to hear that you're enjoying the Buffer product :)

And we REALLY appreciate the feedback on our pricing structure. Super excited to say that we're working on that as we speak! We should have a ton of more reasonable options here in the coming months. We'd love for you to stay tuned.

Thanks again and feel free to reach out to us anytime!

- Brian

Capterra-loader

Best scheduling software for social media

Jan 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's super easy to schedule the same post on multiple accounts across multiple platforms. I've used other ones, but keep on returning to this one.

Cons: I wish it would schedule Instagram better, so that I can set it and forget it. I realize it's Instagram's API that doesn't allow for this, but still, I wish there'd be a way to do it.