Who Uses This Software?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.


Average Ratings

782 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $15.00/month
  • Pricing Details
    https://buffer.com/pricing
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
  • Support
    Online

Vendor Details

  • Buffer
  • buffer.com
  • Founded 2010
  • United States

About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.


Buffer Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

Buffer Reviews Recently Reviewed!


Capterra loader

Buffer-Social Media Management and Automation

Dec 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts.

Top pros for this software are:

Relatively low cost.

Run multiple profiles.

Ability to schedule damn near unlimited posts.

Scheduling options and queue are presented well and easy to use.

The way the analytics are presented.

The content feed is also a brilliant feature, although it can also do with some significant improvements.

This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Cons: As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature.

Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile.

Need to be able to create a permanent, possibly arranged list of regularly used hashtags.

Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

Overall: The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Vendor Response

by Buffer on January 10, 2019

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed.

I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram.

-Alfred

Capterra loader

Buffer, the Only Way to Manage Social Media

Nov 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love using Buffer to plan out my social media strategy. Here is what I love most about it:

1) It easily integrates with Twitter and Facebook. It works with Pinterest and Instagram, but I only use it for Facebook and Twitter.

2) You get to use it for free for up to 10 scheduled posts at a time (as of this writing) and this allows you to be sure that it works for you and for your needs.

3) The team at behind Buffer is fantastic. The few times I needed to contact support I was helped right away and my issue taken care of just like that. Their emails are funny and you can tell that they love what they do.

Cons: Honestly there isn't a lot I dislike about Buffer. If I had major problems with it I would have switched over to Hootsuite or a similar app.

In the end, here are three things I could Buffer could improve upon.

1) The UI can be a bit clunky at times. I think it could use a makeover. It's not terrible by any means but it can be confusing to figure out.

2) Sometimes the extension doesn't connect right, and it gets stuck in a loading pattern.

3) I often have to go and reauthorize twitter or Facebook to work again. It can get annoying to do this over and over.

Overall, these downsides are only slight and don't stop me from loving Buffer.

Overall: If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis.

Vendor Response

by Buffer on November 27, 2018

Hi, Jordan, thank you so much for the review and feedback. Our engineers and designers have been working hard to rebuild the infrastructure and look of Buffer. I hope that will improve the user interface and minimize those issues. -Alfred

Affordable, Super Simple, Nice Feature Set, Amazing Support

Mar 23, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I started using buffer around 5 years ago and they had a great idea right from the start: how can I schedule social media tasks well in advance so I can set it and forget it?

This has been the core feature ever since: you create your posts, define your posting schedule and let the app do it's magic automatically. Most social media marketers I know care more about the quality of their posts than scheduling each post with an exact date and time and that's where buffer excels.

You can also add different social media accounts like Facebook, Twitter and now even Instagram. The latter is really something most social media apps can't do, so it's great to have.

Buffer is a great tool to "collect" posts from everywhere you go and just put it into your queue with the click of a button. For this they created a browser extension that you can just press when you're reading an article you like and it will be immediately added to your buffer.

Also buffer is the only app I know of that has integrations with lots of blogs and the like that allow you to just add to your buffer with a simple click. Watch out for the "Add to Buffer" button when you browse the web.

The free version allows you not just to thoroughly test the software, but also to use it for your small social media projects where you can schedule up to 10 posts at once.

Oh, and the support is amazing! I once asked for a refund because auto renewal was activated for a customer and they happily refunded it,

Cons: The pricing was way more compelling before with the Awesome plan.

Additional team members are a must when you're collaborating, but they start at 99$ a month which is too much in my opinion.

The buffer is missing some crucial collaboration features of other software that makes it hard to use for working as a team. The current approach is more like "everybody adds their posts and they'll be scheduled automatically" and less "everybody suggests posts and let's discuss them in the team". Thus it's not ideal for agencies that would like to discuss posts internally and send them to the client for approval.

Capterra loader

One of the best market options to manage your work in social networks.

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: One of the headaches of every community manager, is the fact of managing all the networks of one or several clients, thanks to Buffer that is a thing of the past. I really like the possibility that it offers me to have everything I need in one place to make my work better and better. Another thing I look for in a platform for the management of social networks, is to be able to measure the scope of each of the issues that are published, thanks to buffer it is possible to obtain it without any problem. Also, I can take the time and the effectiveness of my work, I have received several days to get other customers since I started using this wonderful platform, which translates into higher income for my services supported by Buffer, I daresay that, at present, is the best alternative for the management of social networks.

Cons: I have been using Buffer for several years for the automation of my work and I am very happy with everything that it offers, I can not negatively affect it because I have seen how they constantly correct all the inconveniences that arise, so I do not accompany my criticism with any negative comments the platform. I am sure that soon they will improve the web interface and include many more surprises to increase the number of users.

Overall: Working in the levels of Community Manager, and Social Media Manager, it is important to try many options for the automation of the accounts of all the clients that trust my marketing vision to manage their presence in the network. With Buffer I have saved a lot of money, activities that several people did in the past, now it is enough to use their platform from cell phones, even in a computer, it is that multiplatform feature that makes me stay loyal to your commercial options. Another element that very few speak is time, for me it is vital, that is why thanks to buffer, I only dedicate the essential to plan all the content and I count on its technology for the fulfillment of the assignments that I seek to generate per day. That is why if you are looking for an effective and very capable option, with buuffer you arrived at the indicated place.

Capterra loader

Still one of the best social media schedulers

Oct 09, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Quick to schedule social media posts to multiple accounts in a few clicks. Extremely versatile and easy to use.

I have used many social media scheduling tools over the years but keep coming back to Buffer. I actually used the free version for many years but as a business grows and your social media presence grows it is better to pay for a solution that allows you to manage them all under one roof.

When it comes to scheduling posts, the interface is clean and simple and easy to use. There is link shortening too if required.

The limit for queued posts is 100 per social media account which is easily enough for at least a month's worth of posts so should be sufficient for most users.

Automatic Instagram posting is a relatively new and welcome addition to Buffer.

Support are pretty responsive when required but I haven't needed much from them in all honesty.

All in all I really like Buffer. It is considerably cheaper than many of its competitors and does what it does really well and if someone is looking to buy into a paid social media scheduling tool I would recommend they start here.

Cons: RSS feed can be a bit clunky.

Is 8 accounts generous enough? You are "limited" to 8 social media accounts on the Pro plan which sounds a lot but can be filled up quickly. They reduced this in March 2018 from 10 to 8 which was disappointing.

Another disappointment is the lack of a native way to enable bulk scheduling by uploading a csv file. This is available in other schedulers (although they are considerably more expensive than Buffer). Fortunately there is a solution in the form of a 3rd party application called "bulk buffer" (just do a Google search for it).

Vendor Response

by Buffer on October 11, 2018

Hi, Jason, thank you for the kind review and honest feedback about our tool. If you are up for sharing, I would love to hear more about the RSS feed. I also hear you regarding the account limits and bulk scheduling. We have heard similar feedback about the account limits and have been thinking about how we could improve that. Thanks again for the feedback.

Simple and easy social media manager

Nov 11, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer integrates nicely with softwares such as start a fire, feedly and Crate. Which are all softwares i use. This makes it easy for me to share content to my followers. It is easy to use and the freeplan supports 5 social medis networks.

Cons: The image quality loss I experienced when i used Buffer on my fire tablet. Granted Buffer on my android tablet is perfect but I wished it worked just as well as Hootsuite did.

Overall: I'm a huge fan of Buffer (And Hootsuite), Buffer was the first social media manager I've ever used. It was easy to use and the UI was great. I use the free plan which came with 7 days (I think) to use the Pinterest feature free.

I wish the free plan wasn't restricted to 10 posts per profile but I can understand the reason.

There was also an image quality loss when I used buffer on my Kindle fire tablet, but their support was quick to help and while Buffer isn't natively functional on Fire, it was god to know that the customer care did all that they could to help.

Buffer analytics is kind of lame, maybe it's because I'm on the free plan but I laughed when I clicked on analytics and the metrics were: Retweets, Likes, Mention, Comments, Shares, Potential' Instagram Analytics gives better stats than that

One area where Buffer trumps Hootsuite is that it the free plan supports 5 social media profiles (Once again you can only use Pinterest for 7 days free but meh). I like the fact that I can set up my preferred schedule times and then when I 'Add to Queue' the posts go out at the specified time. It's like MavSocial's 'Campaign' feature.

I also liked being able to Rebuffer my old posts. It kept my social media profile continually active. I mostly use Buffer connected to getcrate.co to keep my social media profiles active.

Capterra loader

If you post to social media for your business, you need to be using this service.

Jan 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer takes so much effort out of frequent social media posting. It allows with a click and a few words of caption to post to one site or many, one page or many, on a pre-set or "next up" schedule so that you never have to stop what you're doing to share a web site to your profiles. It takes care of the post times, the queue, the placement, even the analyitics of how your posts perform across all of your social sites.

Their blog alone is worth subscribing to - jammed with useful and entertaining tips for maximizing your results, and the free version can be very helpful for startup pages or social enthusiasts. But when you're serious about posting for your business, the paid plans make the transition to "professional social media marketer" very seamless.

Cons: Recently, Facebook and Buffer aren't as tightly integrated as they used to be. That's a change with FB, and Buffer is very up front about why things are different. It's a small step backward, and not the developer's fault at all. It's still the very best value in managed social media posting, and a sanity saver for anyone who posts to multiple sites/profiles/pages on a regular basis.

Overall: I'm not a social media professional, and have no interest in spending time each day on multiple pages of multiple sites to share information for business marketing. Buffer let's me do exactly that work with a few clicks, and schedule posts out for days at a time.

Capterra loader

Buffer is a Great Social Scheduler for Small Business Owners

Apr 17, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I've done social media marketing consulting for 3-4 years now and I will always suggest Buffer to my small business clients. The platform is so straightforward it would take the most non-technology savvy person to get lost on it. The free platform works flawlessly and lets you connect quite a few of your social accounts, and I have never had a problem with the mobile app - and come to think of it I'm pretty sure I only use the mobile app for scheduling when I create my own content. If you're not sure which social scheduler to use when you're just first starting out, please consider Buffer. Their team is on top of its game when creating content for its users and keeping their community up to date on the latest Instagram API changes and Facebook algorithms. This platform is the real deal.

Cons: This platform is great if you're the sole owner of your social platforms, but when you need to move to a bigger team I would consider upgrading to something more robust like Sprout Social. I really don't have many bad things to say about Buffer besides that its fairly simplistic, but honestly that simplicity is what attracts so many small business owners to the platform. If you have 3-4 social accounts and post fairly regularly on a weekly basis, Buffer is a great product for you.

Capterra loader

Buffer for Small Business

Nov 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: As a photographer, I rely heavily on social media, so social media assistants/schedulers are great for streamlining work. Some pros of Buffer are:

- There are varying levels of accounts, including a free option, so you're sure to find a plan that works for you

- Buffer has a strong analytics tool. The big plus here for me is that it will show you in plain english which posts perform better or worse (and you can filter them by engagement type).

- Scheduling posts across platforms is literally as easy as one click.

- The interface is simple and very user friendly.

Cons: Cons:

-The biggest con is not a fault of Buffer, and that is its integration with Instagram. Instagram does not allow third party apps to post on its behalf, so Buffer cannot do this. It instead will send a notification to your phone to let you know that it loaded a photo into your Instagram account, and from there you take the lead.

- With the free version, you can only keep 10 scheduled posts at a time.

- The analytics lacks a key thing: the ability to monitor mentions, searches or hashtags.

Overall: Overall, Buffer is a helpful tool for scheduling posts across many platforms. As a small business owner, I have very little time leftover at the end of the day, and the last thing I want to worry about is my social media posting. Buffer helps me streamline my workday and check one more thing off the list with little effort.

Vendor Response

by Buffer on December 04, 2018

Hi, Liz, thank you for your amazing review! You might be glad to know that you can now schedule single-image posts to your Instagram business profiles (https://buffer.com/instagram).

As for monitoring mentions, searches, and hashtags, you might like Buffer Reply, our social media engagement tool (https://buffer.com/reply/). Hope this helps!

-Alfred

Great simple tool

Mar 08, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I have used Buffer for two different businesses and might start using it for myself personally soon. It's a very intuitive, user-friendly way to schedule social media posts, and even the free version of Buffer is a useful tool. Compared to Hootsuite I find Buffer to be easier to use, and easier to learn to use, as well as far more pleasant to look at. Buffer easily allows you to schedule social media posts for various media channels, and having the browser add on makes this even easier.

Cons: I've been sad to hear about the features that Buffer is removing from their free plan (previously called the Individual plan) in March of 2018. The Re-buffer option (which allowed you to easily reschedule high-performing posts that you previously posted) will no longer be available on the free plan. They've also changed their link shortening options, no longer offering bitly link shortening. This isn't a huge deal, and if you're planning to pay for Buffer anyway then it's fine. Buffer is really most useful if you pay for it anyway, since the free plan only allows you to schedule 10 posts in advance per social account. I have used both the free and paid version of Buffer, and probably will use both in the future, though I also plan to revisit Hootsuite and consider switching back.

Capterra loader

Social Media Management that's not overwhelming

Jul 31, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer is a great tool for Social Media Marketing and Management. The thing that I liked the most about Buffer is their simple User Interface.

You can navigate easily, you won't need a Digital Compass, unlike other Social Media Management tools where you will be lost in a sea of buttons.

Connecting your Social Media Profiles will be an easy breeze, click a button and voila! You're already connected and ready to roll-out.

Buffer has a Free plan! Yep, you will never have to worry if you're cramming the software.

Buffer Free Plan has a built-in Analytics tool that does work intelligently.

Every now and then, the Free Plan also receives the Upgrades for the Paid Versions.

The Paid Plans are not that Pricey, it's worth your money.

Cons: As much as I love to see if someone mentions my Social Media Account, Buffer cannot show this, if you're a freak about mentions, searches or relevant and rich hashtags, Buffer has little to no feature like this. Just remember, Buffer's purpose is to automate your Social Media Planning, scheduling your posts and publishing your work in a most efficient way possible.

Overall: Super awesome easiest navigation of Social Media automation tool.

Vendor Response

by Buffer on August 06, 2018

Thanks so much for the kind review, Ron! We currently have a separate product for social media monitoring and listening, Reply, which we aim to integrate into the Buffer platform in the future. Feel free to check it out here: https://buffer.com/reply/

The tool to make your social media posting hassle-free!

Feb 28, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. I have been using buffer since years now and me being traveling many times and busy with work schedule, it becomes tedious and a headache task to maintain all my social media posting, buffer makes my work easy when i can schedule my weeklong social plan easily in one day.

2. Buffer app is too good but their team is more awesome, whenever i get stuck somewhere there's almost quick support from these guys.

3. Once getting used to, very convenient and pretty quick to use app.

Cons: 1. Recurrent "Unknown Error" issues where posts are not scheduled properly which becomes a hastle in itself.

2. Tagging is nearly imppossible which i think is crucial element in our today's social media posting.

3. Posting to instagram is limited to once per day.

Vendor Response

by Buffer on March 05, 2019

Hi, Mukul, thank you for your review and feedback.

1. I'm so sorry about inconvenience caused by the "Unknown Error" issues. If they are still occurring, may I trouble you to reach out to our support team? Keen to resolve them for you.

2. I agree with you that tagging is crucial in today's social media posting. It's possible to @-mention on Twitter, Facebook, and Instagram now, and I believe we are keen to expand on that when the social media platforms allow. Thanks for your patience.

3. To post more than once per day to Instagram, would you be up for adjusting your posting schedule? Here's a quick guide for that: https://faq.buffer.com/article/281-publish-posting-schedule

Thanks for your help, Mukul.

-Alfred

Top of The Line SMM Service

Jan 30, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer has everything you need to run an effective social media marketing company/campaign. Unlike other companies there are very little to no bugs, the cost is very affordable, and there is a wide array of social media platforms to use. Scheduled posting makes it easy to post in advance. One unique feature that other companies don't have is the "buffer this" feature. This allows you to share, schedule, and copy any image you see while browsing the internet. Makes for great immediate posting if you see an interesting article or image.

Cons: It would be great to see more social media platforms added like Pinterest. Also hashtag recommendations would be a great addition and very useful to speed up the process.

Overall: I have used a multitude of platforms for social media in the past and buffer had proven itself to be more effective for social media marketing and has better value.

Vendor Response

by Buffer on February 07, 2019

Hi, there, thank you for your kind review. You might be pleased to know that you can connect your Pinterest account to Buffer! Here's a bit more information: https://buffer.com/pinterest.

And great suggestion about hashtag recommendations. I can see how that'll be helpful and would personally love to be able to use that, too. Thank you for the suggestion. -Alfred

My preferred social media management tool.

Jun 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money

Pros: This is the social media mgmt software I use and recommend to clients. It makes managing multiple social media accounts and sharing with audiences super easy, without being complicated to operate.

Compared to similar tools, it has an easier user interface - so, it's easy to connect your preferred social platforms, easy to schedule/publish posts for specific times and attach images or links, and easy to manage or re-arrange your queue of schedule posts. Then, when you login to your social accounts, you can focus more on interacting with followers. If you do come across something you'd like to share, it's easy to click the Buffer icon and add it to your queue.

It works with pretty much all the social media platforms you'll need - Twitter, Facebook (pages and groups), Insta, Linkedin, Google+, and Pinterest. They've been improving their integration with Instagram, which was much needed.

The analytics can be as simple or as detailed as you like, letting you keep track of how your content is doing and how followers are interacting with it.

There's a free plan that lets you do quite a lot, but if you're going to get serious about managing your social content and tracking its success, go ahead and upgrade; it's worth it.

Cons: There's not much I don't like. As I mentioned, they've been making regular improvements to Instagram. I can't comment on the quality of their customer service as I've never needed to use it.

Capterra loader

Great way to schedule and manage social accounts

Feb 20, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Buffer is extremely easy to use and allows me to post content to multiple accounts at the same time. Each individual account can have its own schedule as well, so you can stagger posts on different channels. Just set and forget.

Once I've added posts to my accounts, the list view allows me to drag and drop to easily shift the position of specific posts in the schedule, while the calendar view gives me an overarching look at all the planned content. I'd like recommend Buffer as a social content management tool.

Cons: Not a big deal, but it would be great to get a preview on the most basic types of posts (link only for example) on channels like Twitter to be able visualize how the Open Graph components are going to be displayed before posting. This type of preview is automatically generated on channels like Facebook.

Overall: Buffer allows me and my team members to manage and collaborate on social media content management and scheduling. Highly recommended for any teams, big or small.

Vendor Response

by Buffer on March 05, 2019

Hi, Flavio, thank you for your review and suggestion! I love the idea of getting a preview, and I believe it's something the team has been thinking about, too. Thanks for the validation. -Alfred

Easy to use social media scheduler

Mar 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is so easy to use, I just set up my schedule and started adding things to it. The posts went out and looked perfect. I use it to schedule posts for three of our business accounts and am able to easily set up our regular posts for months in advance. It makes my work life so much less stressful.

The browser extension also makes it really easy to add a new post from our blog or news sites with just a couple clicks. Being able to schedule my retweets as well means that I can easily keep track and when and who I am retweeting.

Cons: I do wish that I could schedule posts with gifs in them...I do love using gifs and am hoping that Buffer will be adding this soon.

Overall: I use Buffer to both schedule our regular posts (website pages, blogs, YouTube videos, etc.) and add off-the-cuff posts.

This means that I can create my schedule for months in advance when I have time and just leave it running without having to break into the time I need for my other work responsibilities every few hours to get something posted to our social accounts.

Vendor Response

by Buffer on March 20, 2019

Hi, there, thanks for the kind review. I wish we could schedule GIFs too! It's currently possible to schedule GIFs to Twitter and Pinterest and not for Facebook, Instagram, or LinkedIn (as we are quite limited by what they allow us to do). Hopefully that'll change soon. -Alfred

Best social media calendar at an affordable price

Oct 23, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's super easy and simple to use and to train in your team member. The drag-n-drop function is at ease to use, and the ability to send the same message over multiple platforms has saved us tons of times. The whole calendar is very straightforward (mentions, hashtags, word limits, time,..), exactly like posting on your own social media, but 4 at once within one click. The UX/UI design is also really great, we love seeing the empty spots on our calendar so we could fill in with best contents!

Cons: We have more than one brand to manage and each brand have about 4,5 social media accounts, so that really adds up on the bill! Also, for the price (that we have so many accounts), buffer doesn't go in-depth enough. Their analytic is a bit too simple, maybe suggesting us which post to recycles and best time to schedule?

Overall: It was a great experience when we have less than 10 brands to manage. We definitely recommend small businesses and small teams to consider Buffer as it's simple and very affordable with basic use.

Vendor Response

by Buffer on October 26, 2018

Thanks so much for the kind review, Huong! I appreciate your feedback about our analytics, too. We are currently working on a social media analytics tool with more analytics features (in case you're curious): https://buffer.com/analyze. -Alfred

Capterra loader

Buffer is great for Social Media Posting

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer's an excellent tool for startups when it comes to managing social media profiles. The scheduling feature is perfect for Instagram, and that's the tool that we use the most. Buffer schedules for all major social media outlets like Facebook and Twitter, but still looking for Linkedin Integration, which I believe is on the roadmap for 2019. Buffer's UX/UI is dead simple, which makes navigating and posting a breeze. The engagement feature of replying and social listening makes Buffer a tool that's versatile for a brand that has multiple accounts and a lot of activity -- especially a use case like a restaurant or clothing brand where customers are prone to write negative reviews. Social listening on Buffer helps brands manage negative comments and reply to customers to win them back. Would highly recommend Buffer to any startup/company that is looking for a 360 view on their social media.

Cons: There's not much to dislike about Buffer. It's a great tool for social media management.

Overall: We've been using Buffer for years, and it's helped us manage social listening where we can pick up on negative comments/reviews quickly. There's a lot of tools out there already that do scheduling and that do social listening, but what's great about Buffer is that it does both. It's a handy tool and great for any company.

Vendor Response

by Buffer on November 23, 2018

Thanks for the awesome review, Kevin! In case it's helpful to know, we do have a LinkedIn integration now. Here's how to connect your LinkedIn Company Page: https://faq.buffer.com/article/447-publish-connect-linkedin-page (Let me know if I might have misunderstood your comment!) Thanks. -Alfred

Simple and Easy to Use

Aug 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love buffer! I have been using for several years now - and have taken it from one job to another. I think it is so simple, easy to use and really offers anything that a small business needs for social media management at an affordable price. It works perfectly for my needs and I love that you are now about to use with instagram.

Cons: This software definitely would not be sufficient for someone who gets a lot of engagement on social media because replies are not really managed through this platform. But our engagement is relatively low and is easily manageable without needing it in this tool.

Overall: I use Buffer to schedule and plan all of my social media content. I have a business account and I like being able to create drafts and work on posts together with teammates.

Vendor Response

by Buffer on August 15, 2018

Hi, there! Thank you for the kind review! I hear you about the management of engagement on social media. We now have a social media engagement tool. Buffer Reply, which we aim to integrate into the Buffer platform in the future. When you need a tool to manage your engagement, feel free to check it out here: https://buffer.com/reply/. Thanks!

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Buffer Makes Social Media Simple

Sep 23, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Buffer on a daily basis and love everything about it.

I can quickly whip up a post using Adobe Photoshop and then upload it into Buffer. Then, with Buffer, I can create some long-form copy for Facebook and Instagram. I'm easily able to add my hashtags to my Instagram post and keep them out of my Facebook post. I'm also able to put together some short-form copy suitable for Twitter and then upload this post to all three social media networks.

It's quite simple, really, but Buffer does everything I need and makes my life a lot easier.

Cons: Buffer has recently added the ability to tag other Facebook pages while making your post in Buffer, which is great. However, this isn't a perfect solution just yet. I've found that it is a little buggy and slow, but I'm sure with updates it will be fixed going forward!

Overall: I've saved plenty of time by using Buffer to create different variations for social media platforms.

Vendor Response

by Buffer on September 27, 2018

Thanks for the awesome review and confidence in us, Jake! It's also helpful to hear how you use Buffer. -Alfred

Buffer: top-notch Social Media Management tool - totally good value for money!

Jul 15, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is a software app for social media marketing management (scheduling posts, tracking historical data, planning social media editorial calendar etc) super-easy to setup and extremely efficient. The premium, so-called "Awesome plan", now "Pro Plan" comes at a very convenient rate and you can schedule up to 100 posts/tweets across 10 different social media profiles.

Cons: They've removed an extraordinary tool that was part of Buffer in the past: The Best Time to Post. This feature was able to track the best timings to schedule and post your social content posts, based on your audience and recent history. Buffer indicated that they had to give up on this function, in order to focus on other core-business areas more important for their software app; however, they've indicated some other apps/software able to do this.

Overall: Buffer is the top Social Media Management tool for everyone: from junior digital marketers, to experience Social Media Managers willing to maximize their efforts with a time & cost-effective solution. If you plan to work intensely on social media platforms (like Twitter, Facebook, LinkedIn etc), by using Buffer you will be able to reach targets / results otherwise impossible.

Vendor Response

by Buffer on July 19, 2018

Hi, there! Thank you for the awesome review! We have still being thinking about the optimal timing tool since many people have mentioned it to us. It's something I'm personally very excited about, too. Hope we'll be able to bring back a version of it someday.

A great way to manage your social presence!

Jul 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how Buffer is nearly automatic. You simply share an article or a post, etc., and Buffer gets it all ready to go live. You get the option to fine tune each post before submitting (fine tune the message for each social media platform).

Cons: It needs to be easier to customize your social message (share) according to the platform (LinkedIn vs. Facebook vs. Twitter vs. etc.) And if you are managing multiple accounts (if you're an agency, or your company has multiple accounts per platform), the default is to simply share the article/post/photo/video with basic text.

I can't say HOW it would work, but some sort of predictive text/AI/canned responses would be nice to help get your social sharing going in a customized fashion. As it is, when you click the "Buffer" share link, the only thing that pre-populates is the article's title, and usually the main photo.

So that DOES save time, but if you are using it right, you're probably going to be customizing each message on a per-platform basis anyways (so how much time does that really save?) The company to take it to the next level and semi-fully automate it will be the winner!

Overall: It makes it easier to manage your social media profiles, but it still takes work... it's not automatic!

Vendor Response

by Buffer on August 06, 2018

Thanks for the review and suggestion! Suggesting text using AI to make posts more customized is a great idea for us to think on.

A FREE user's good, but limited, social media management tool

Nov 15, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I have individually used a FREE Buffer account for nearly 5 years to manage my Twitter, Facebook, and LinkedIn accounts. As a free user, I'm limited to 10 updates in my buffer (Scheduler).

Pros: Free account: - Social networks include: Twitter, Facebook (profile, page, or group), Google+ (profile or page), LinkedIn (profile or page), and Instagram - User-friendly interface - Simple analytics dashboard - Offers to optimize your update schedule (Optimal Timing Tool) - Offers an easy image creation tool (Pablo) - Offers a browser extension & a mobile app for easier sharing (Power Scheduler)

Cons: Free account: - Social networks lack: Pinterest, LinkedIn group - Not a social monitoring tool - Limited to 10 updates in your Scheduler - Does not include RSS Feed, calendar

Recommendations to other buyers: I'd recommend Buffer as an entry point for people interested in social marketing. However, keep in mind that this is a scheduling tool... not a social monitoring tool. For those that would then like to step up their social marketing game, I'd then encourage exploring a social monitoring tool, too.

Automatically post concurrently to Twitter, LinkedIn and G+ with ease

May 28, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I've tried other social media auto posting tools, but I find the 'freemium' version of Buffer to meet all my basic needs. Buffer extension integrates well with Chrome, my preferred browser, and enables quick and effective scheduling of social posts. The built-in analytics are a standard feature that enable insights into post performance across your social accounts. Another useful companion app from the same developer is the 'Pablo' that enables to quick and easy creation of custom image tiles for social media use. Recommended if you are graphically-challenged, like me.

Cons: Periodically, Buffer will report (via email alerts) that it's unable to post to a social site. Typically, this is due to changes on the social sites, but Buffer will fix any compatibility issues promptly. Support for the free version is adequate for my needs, but other users may prefer the 'paid' version if they require more help and/or guidance.

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Great Social Media Management Tool!

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Buffer is so easy to use, and it has great features like post analytics, the ability to add images, and post scheduling. I've used competitor products in the past, and Buffer is the hands-down winner when it comes to easy of use.

It's "sister" product, Pablo, allows me to create images with text that I can post via Buffer, which is a nice addition.

Overall Buffer is a great way to manage multiple social accounts on behalf of my clients at a very affordable price point.

Cons: The only downside of Buffer is that it doesn't have the ability to respond to social - so if you want to really build your following, you do have actually go into the social channels to retweet, repost or reply.

Overall: Buffer makes my life easier. I go in on Monday mornings and schedule my clients' posts for the week. In one hour, I've got enough content scheduled to make my clients look smart and active. Buffer also gives you great guidelines by keeping you top of changes in policy and by showing you which posts have been most sucsessful in the past. It's a great *BASIC* social media management tool.

Social media marketing gets a whole lot easier with Buffer

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I mainly use Buffer (free version) to schedule tweets and it works great. I switched to Buffer from HootSuite and it immediately impressed me. HootSuite is a bit difficult to use, but Buffer is spot on. It is easy as hell.

I use Buffer on my phone to schedule posts and it works like a charm. Its Chrome extension is indeed a life-saver. With Chrome extension, you can select any text on any web page and add it to your Buffer queue.

I just love this feature.

Cons: With free version, you can queue 10 tweets and when you are using Buffer on your mobile, it doesn't give you any alert when your queued is all filled. So when I have created a nice tweet and my queue is all filled up and I will add the 11th tweet to my queue, I will then get a message that my queue is filled (after all the hard work on my part has been done). This is kind of irritating. This alert should be sent when the queue is filled instead of when the 11th tweet is prepared and added to queue.

Overall: Love using Buffer. A great tool that will save your time, money, and more.

Vendor Response

by Buffer on October 26, 2018

Hi, there! Thank you for the kind review and suggestion. Your feedback makes a lot of sense, and I have passed your suggestion along to our mobile app team. -Alfred

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Social Media Marketers Needs Buffer to Grow businesses

Apr 03, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As a social media user in my digital marketing company, I have explored Buffer to manage all my social media accounts including my clients own. Buffer makes it easier to make a single post automatically published on your various social media platforms with a single click. With Buffer, I can also schedule my post for any time to be automatically published so I can automate my social media accounts and go to other activities and see it published at the time I made it be published.

Cons: It's Analytics isn't as detailed as it could. Buffer Needs to improve in offering analytics for engagement on the social media but I know this might attract more cost but it's find and can be available in another plan for those that needs it.

Overall: Automating social media posting by scheduling posts on Social media and publishing across various all medias.

An effective tool to imprint your presence in social media market

May 09, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I highly recommend Buffer if you are looking for an effective scheduler for your social media contents and updates.

Pros: Well, digitization has opens the vast door to reach the correct audience. One of the best mode is through social media. It might be for our individual growth or for an organizational goal, the main challenge we comes across is scheduling the right content at the right time. Buffer's Power Extension has made it pretty simple, we can schedule blog posts and updates for a whole week and even for a month with a one go! just create your unique status and share it as many time as you want as per the traffic on those posts. Buffer's Browser Extension is a charm, you can install it in any browser for free. Just click on the Buffer's extension icon and it will share directly from the page you are on to all the saved accounts, if you want to change the structure, simply customize the extension from the setting panel. The built - in analytics works awesome! it gives you a clear view on your most effective contents and even guides to re-buffer it with the right audiance.

Cons: I really love this tool, but for integration with Instagram they ask for business profile, individual Instagram profile don't work, but no need to worry, they have provided a guide to switch from personal to business profile.

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Buffer's made me a Pro at Marketing Automation

Nov 14, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've continually looked for a solution to make me better at posting to all my business's accounts across multiple platforms. When I found Buffer, it all clicked. I went from posting sparsely across a few platforms to being able to manager 3 companies Social media feeds with multiple posts a day. Buffer opened up the door for me to handle this.

Cons: The main Con is that it's too fast. What I mean by this is the initial settings wore me out trying to fill it. It delivers your posts so efficiently that I needed to step my game up quickly. I later learned that I could dial back the amount of posts in my Queue to make it possible to keep up. Since then I've been able to achieve the daily suggested posts as they were at the initial install.

Overall: My ability to create a very detailed Marketing Automation plan and execute it was only achieved after beginning to use Buffer. I would never consider myself a Social Media Expert, but since I started using this program, I've been called one. It's been an overall excellent experience.

I use Buffer to schedule tweets for the blog I manage. I access the site daily.

May 29, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It automates something valuable to our site. We get a decent amount of traffic from Twitter, so we try to stay active on the platform, but having to do so manually AND regularly for each tweet is tedious. Buffer lets us schedule out 10 posts (we use the basic version) which usually sets us up for a couple of days at a time. The Report Card emails they send also give us a FANTASTIC idea of what kinds of posts are getting hits. That is by far my favorite feature.

Cons: The only thing that routinely frustrates me is when I take the time to write out a tweet only to hit Schedule and get told I'm at my limit. I realize that I can see the number of posts scheduled in the background, but the warning should come ahead of the attempt. Could even be spun into an encouraging popup instead of a prohibitive one. Would be as simple as saying "Congrats on filling out your Buffer queue!" instead of (loosely quoted) "You've filled your queue and cannot schedule anything further at this time."

Overall: Automates a process I'd have to do every day, several times a day. Super convenient.

Vendor Response

by Buffer on June 01, 2018

Thanks for your valuable feedback, Mike! I would love to share this with the team.

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One of the Best SMM Tools

Sep 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Buffer is extremely easy to setup, so you can be up and running in no time. Another massive plus is the share extension for Google Chrome and Safari. It's fast and makes adding content for curation a breeze.

One more big win is the RSS feed integration for setting up a review queue.

Cons: I ended up leaving Buffer because of the pricing structure for plans. Even though Buffer is a great value, they have work to do in the pricing strategy as it jumps considerably between packages.

Vendor Response

by Buffer on September 11, 2018

Hi, John, thank you for the kind review and honest feedback. We have heard feedback from many customers that the increase from the Pro plan to the Small Business plan is too huge and are in the process of re-thinking and improving our pricing structure (perhaps such as introducing flexible pricing). Thank you for giving Buffer a go, and I hope we'll have a more suitable pricing for you in the future.

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Buffer was good at first, but after first unpublished post, I started looking elsewhere.

Sep 22, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that it's easy to use, navigate and I liked using it for a couple of my clients as I work as a Social Media Manager and I've used it for many clients because it was cheap and it worked pretty good.

Cons: After using this software for over a year or so, I noticed that a few times, my post didn't get published and the software didn't even send notification to my email or phone and I didn't post anything to social media when I needed to. This started happening more often later on, and that is the reason I went looking for services that will not let me down in these situations.

Overall: I find it useful for startups that are in the beginning and don't have a lot of content. After some time, you might start looking for a higher price service.

Vendor Response

by Buffer on October 04, 2018

Hi, Stanisa, thank you for the honest review and feedback. I'm sorry that there have been a few errors with publishing your posts. We're keen to improve the reliability there. For the notifications, would you be up for going to My Account > Email Settings to turn on the Update Failures email notifications? Thanks. -Alfred

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Customer service is PHENOMENAL!

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I messed up big time when I first got buffer and ended up getting charged double. Completely my fault, but I FREAKED OUT. I was struggling financially and completely flipped out. The customer service was incredible - within an hour they'd sorted it all out (since I'm in a different time zone that's pretty amazing) and were so friendly even though I'd been a complete cow. Besides that - the functionality of the actual software is amazing. I love how my toolbar button lets me schedule great articles I come across all over the Web. The Instagram feature of finally being able to schedule and post without having to manually 'okay' it every time is great!

Cons: It would be great if they could 'loop' content for platforms like Pinterest where quantity is important. It's frustrating not being able to schedule the same thing more than once in a 4 week period.

Overall: The incredible customer support is something I'll sing from the rooftops over and over again. It's great knowing there are friendly humans available to make right whatever I did wrong. The amount of time it saves me to not manually post across my social media channels every day is HUGE.

Social sharing made easy

Jul 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You can connect to different social media profiles, create and schedule posts in one central location. This makes my life much easier as I won't need to open the different social media websites one by one, paste/edit the copy and upload the image/video manually and yet have to worry about when is the best publication time for which media. Buffer does it all.

Cons: The price always keeps going up. I have experienced price hike for 3 times for their monthly fee. However, as Buffer is such an indispensable tool, I would still renew my subscription.

Overall: If you have a website and would need to bring in traffic from all sources, Buffer is the way to go.

Vendor Response

by Buffer on July 05, 2018

Thank you for the review and feedback. I hope the additional features we have introduced over the years have been able to justify the changes in price. Really appreciate your ongoing support!

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Best of the Best Social Media Management Platform

Mar 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The most I like in Buffer is:

1. Can connect up to 8 Social media Profiles all at one page

2. Can schedule retweets

3. Custom retweets

4. Overall analytics of each social media profiles

5. Can add all company pages too

6. Campaigns Scheduling

Cons: I don't think I had cons about buffer tool as I'm completely satisfied

Overall: I have been using Buffer from last 3 years within my organization and maintaining all social media profiles in it. Buffer is the best social media management platform as we can connect up to 8 social media profiles on it and can instantly share posts without leaving your accounts. I can easily schedule retweets on when to have them live on my social media accounts and also can custom schedule them during weekends. thanks a lot to this buffer to have this type of platform which helps us in delivering posts on time without delay and at a time on all social media platforms :)

Buffer is my favorite social media management application. Hands-down.

Mar 17, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease with which my team and I can use Buffer across platforms wins it for me. I love the ability to have a certain hierarchical structure to manage content.

Cons: I do not dislike anything about Buffer. The app has been seamless over several years and I absolutely love it!

Overall: Buffer was the first social media management tool I discovered several years ago and despite trying other tools out of curiosity over the years, Buffer has been my first-choice content management tool by a comfortable distance. And I don't see that changing any time soon with the constant development by the amazing team at Buffer. I have been using the web dashboard and mobile application for over 5 years and recently started using the API. Regardless of the platform, the team has ensured a uniform, seamless experience. I would recommend Buffer to every user level, from new users to large social media agencies. 10/10 from me!

A social media publishing and analytics platform trusted by community managers

Jun 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer lets you schedule your social media posts ahead of time so as a company spread across different countries and timezones, it makes it very efficient for your social media team to be active during all times. We can integrate all of our the social media platforms Facebook, LinkedIn, Twitter, Instagram and Google Plus and schedule posts in different time zones.

I like that they send you emails with Report Cards giving you an idea of what kinds of posts are getting hits and helping us understand deeper insights into post performances across all of our channels. Their chrome extension is great! Buffer is quick and easy to collaborate on for our team. It helps us get our job done so we are very happy!

Cons: We would love to have a stream for social listening so we can monitor various hashtags, see what our audience is talking about and look at what our competitors are doing.

Vendor Response

by Buffer on June 18, 2018

Hi, there! Thank you for the elaborate review! For social listening, you might be interested in our other tool, Reply (https://buffer.com/reply/). We are also working on integrating our new tools, like Reply, into a single platform for easy usage. Hope you'll like it.

My favourite scheduling platform

Sep 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love Buffer and use it almost daily for a number of my clients. There are three things that I like most about Buffer:

1) "Add to Queue" option, where they will automatically post it for you at the next most effective time

2) Clean chronological layout to see your social media schedule

3) Chrome Plugin for quick and easy schduling

Cons: Honestly, there isn't anything that I don't like about Buffer.

Overall: I suggest Buffer to all my clients as a social media scheduling platform. I find it is incredibly easy to use across many devices and includes a free analytics tool. The free version is excellent for small businesses and nonprofits. However, I've also used the paid version and it is so worth it if you plan on using the tool regularly.

Vendor Response

by Buffer on September 04, 2018

Hi, Brooke, thank you so much for the kind review and for recommending us to all your clients. You're amazing!

Easy way to manage and automate your social media posts

Jan 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, fulfills an actual need in my content marketing system, very affordable.

Cons: I wish I could put duplicate content in the queue...

Overall: Buffer is awesome. I use it to manage like a dozen social media accounts, both Twitter and Facebook. It's nice because you can have various queues set up for your different accounts, and mark anything that you add to Buffer to go to specific accounts, so you can double dip your content if you want. And then have your content sent out at specific times, with images too. So it lets you "set it and forget it" for at least part of your content marketing.

Another awesome thing about Buffer is the integrations. With IFTTT or Zapier, I can connect Buffer to other programs. For example, if I tag an article in Pocket with "startup", the article is automatically added to my queue for my startup related Twitter. Boom, easy way to keep fresh content going out!

Recommendations to other buyers: The "Awesome Plan" is worth doing and all you really need.

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Love the ease of use in scheduling content for my social media profiles

Apr 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer makes it easy to schedule posts to my social media profiles. When I find something interesting on the web that I would like to share with my followers, I click the Chrome extension for Buffer and in a couple of clicks, my content is scheduled to share according to the settings I have set up in my Buffer account. Buffer allows me to set different posting schedules for each of my social profiles, making the whole sharing process even simpler.

Cons: I don't know that there is anything I dislike about this program. The paid version definitely gives great value, and the free version offers enough value for many users.

Overall: I can easily schedule my social media posts, either all at once or as-needed when I find something share-worthy. Very simple, saving me a lot of time!

Social Managing Tool that is Essential for your Business and Saves you Time!

Nov 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: As a side gig of being a Social Media Marketer and Manager, I always try to look for tools like this to make my job a little easier and alot more efficient for my clients business needs. The Buffer software helps you save time allowing you to basically buffer out content to your social medias, whether you are using twitter, facebook, instagram, pinterest, etc. It will let you schedule your posts for when you want them to go out at the tie you choose. I like Buffer because not only does it do the work for you, it also helps you create a strategy with your posts for success.

Another thing I like about Buffer, is that it has a feature where you can analyze the performance of your posts. So you have your very own analytics of how your posts are doing , how many people are viewing or clicking on your posts , engagement info, and more. This software lets you manage all of your social medias in one spot to share content when and whenever you want. One more thing that is pretty cool about this software, is that you can get started right away with their free plan which allows you 3 social accounts that you can manage, and schedule 10 posts per profile.

Cons: There's really not any cons, other than the fact that if you want more out of Buffer, you do have to pay for upgrades, which can optimize the effectiveness of your business needs when it comes to marketing and getting your content out to your audience in a sufficient and strategic way. It is definitely worth it for the amount of features this software provides for the free plan.

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Buffer is quite literally the best social media management solution out there.

Mar 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer is the best social media management solution out there. I have used it on multiple devices and as a software developer, I have used the API in a handful of projects. The product is seamless and feels natural irrespective of platforms. The new Instagram integrations has helped me stay ahead of the curve.

Cons: Nothing. If I had to necessarily point something that I like a bit a lesser in comparison, I'd say it's the grayscale UI. But it makes it looks classy, so I'm not complaining.

Overall: I have been using Buffer web app for about 6 years, their platform apps for several years and their API for about 1.5 years. I have nothing but positive things to say about the whole thing. Also, their transparency about costs and their apparently cool work culture deserves a mention . Nice job, @Buffer!

Buffer is the BEST sharing tool ever!

Apr 03, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Buffer has been amazing for getting my content out there quickly. I put the app on my phone and a bookmark on my MAC and I'm able to share links and amazing content from anywhere. Plus, with the app installed, I can set my shares for Instagram and Buffer will send me a notification when I need to post.

Cons: I have no negatives to say about the software itself. I do wish FREE users could add more social media connections. If that were possible, I would drop any other sharing tools and switch completely to Buffer.

Overall: I love that with Buffer I can schedule my posts to share and customize them for each social media network I am sharing too. I also like that I have the ability to edit a scheduled post if something changes or I want to make edits to how I have worded my information.

Simple and affordable social media management application.

Jul 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Just with a click, you can get your content posted and shared across several groups across social media. You can manage multiple social media accounts. They display the placement and analytics of posts by checking the displayed tabular representation which includes its success and engagement. The application is very simple to use. They bring up updates and change in their algorithms based on the changing trends and standards. The application integrates well with other applications like crate and feedly. Their analytics is, in fact, a very organized one. You can easily create visual content to display on your news feed of all social media websites. Buffer supports Facebook, twitter, LinkedIn, Pinterest, and Instagram. The application employs social media automation. Demographics analytics are done by the application, which you don't find with the other social media management platforms.

Cons: While you are working with a team, it gets more costly as it would be charged for adding each team member.

Still a Great Social Media Tool

Mar 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Buffer is still about as easy to use now as it was in its infancy as a Tweet collection tool. Its staying power means that it is integrated into a lot of other social media tools like Feedly, for example. The free version provides solid functionality for those who are learning the ropes.

Cons: There seem to be slight logic glitches in the new sign-up process. When I tested it out on a new account, after verifying my account I was sent to a screen that included a link to "connect my accounts" but clicking on that button just reloaded the page. I finally was able to navigate into the Publishing section where there was a list of accounts that I could potentially connect to at the bottom.

Overall: I started using Buffer when it first came out years ago, when I developed social media accounts and strategies for clients. It is still a go-to tool for people or businesses who want to be more socially active and curate for their audience but don't have the time or expertise to delve into more complex social media tools. Using a simple browser plugin, you can "buffer" just about anything you run across on the internet and share it with your social following. Can't get any easier than that.

Capterra loader

Easy to use beginner's social media management tool

Jan 10, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the ease of use. I really like the feature that you can customize your content for each platform rather than having to upload the same piece of content different ways. I also like that you can post directly onto Instagram if you have an Instagram business account. It has an emoji keyboard and the ability to geotag Instagram posts. This software is simple to use for beginners.

Cons: It doesn't have an analytics function like Hootsuite, and you can't do hashtag research. It can also be clunky when posting to Instagram and doesn't always work. You need to check after you've posted to check it's gone through.

Overall: This is a user-friendly tool that is ideal for beginner social media managers or business owners who want to manage their social media profiles. You get up to 3 profiles connected on the free version, which is perfect if you don't use social media that much. Even the pro version is pretty affordable for smaller budgets.

I am a Buffer super fan!

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Super easy to use. I save so much time! I spend about an hour or two on Buffer setting up the social media posts for the week, then it works on auto for me all week. I don't dig too deep into the analytics they offer, although I probably should because that seems useful. I love that you can automatically post to Instagram, and copy and paste between Social media accounts easily.

Cons: I wish there was a looping option for Pinterest.

Overall: Love, love, love Buffer, I recommend it to everyone.

Vendor Response

by Buffer on October 26, 2018

Thanks for being a super fan, Amber! If you want to learn more about the analytics, you might find this helpful: https://blog.bufferapp.com/learn-social-media-analytics. Would you be up for sharing more about the looping option for Pinterest? I would love to see how we can improve. Thank you. -Alfred

Buffer saves me a lot of time

Nov 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The time it saves me when sharing posts and info to my various social media accounts. The Buffer makes it easy to share from a browser or your mobile device. You can change what you say for each network too in the Buffer.

For a small fee you can use multiple social media accounts too :)

Cons: The inability to tag some people when using this on mobile. For some reason the feature works on a browser but not on a mobile device. I would love to be able to tag quicker using the Buffer via my mobile device.

Vendor Response

by Buffer on November 14, 2017

Thank you so much for the wonderful review! We're super happy to hear that you're enjoying Buffer :)

Also, thank you for the heads-up on the mobile tagging feature. I'm flagging our team on this now so that we can take a closer look.

Feel free to reach out anytime!

Review of Buffer From a Free Account User

Feb 25, 2017
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy.

Affordable - I'm on the free account.

Well known; lots of resources for it like other 3rd party applications.

Cons: It does not do everything I want it to do, but there are no other social media management tools that do, so you can't hold that against Buffer at this stage.

Overall: It's important to state that I only know the software as a free user. I also use Hootsuite, but my preferred method of social media management is Buffer, although it does not offer everything I am looking for. If I could afford it, my choice of social media management would be MeetEdgar, but my business is not on that kind of scale yet and I can't afford it.

I use Bulk Buffer to upload bulk uploads, but the pain of it is that I have to go back to Buffer and upload images for each status. I don't know how the premium packages work, but on the free account, that is painful.

All in all, I recommend Buffer for the person starting out.

Recommendations to other buyers: Try it. Much easier to start and use than other tools and you don't have to study how it works, as you can figure it out pretty fast.

Capterra loader

Simple, Easy to Use & Keeps Improving

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Dependability. I love that I can schedule all of my social media posts for the week and not have to think about it. Rarely ever is there a time where a post has an error going out and usually if it does happens, it's Facebook because sometimes she acts ups for no reason. I also love the clean, user-friendly simplicity of the site. It doesn't take a lot of effort to train other users on how to use the software.

Cons: There's not much that I don't like about Buffer. Especially not that they will automatically post to Instagram for you. That was a game changer for me, because I often overlooked the reminders it would send me to post to Instagram. They just keep improving before I have anything to complain about.

Overall: I've tried a lot of social media scheduling software and I've always come back to Buffer. It's the one of the best out there in my opinion. Especially for a small non-profit. Bonus points, they give subscription discounts to non-profits!!

Vendor Response

by Buffer on September 20, 2018

Hi, Lauren, thank you so much for the kind words. You made my day with your review! If you have any feedback or suggestions, please feel free to give us a shout. Thanks again! -Alfred