# Buffer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Buffer Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/143492/Buffer --- # Buffer Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Buffer ## What is Buffer? Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively. ## What is Buffer used for? [Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Top alternative Featured Overall rating Based on 1,491 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 1% Pros & cons Unified multi-platform management Efficient content scheduling platform Recurring technical glitches Limited multimedia publishing Starting price $6 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Buffer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://buffer.com&name=Buffer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Buffer 4.5 (1,491) VS. [4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $6 Usage Based, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (1,483) Ease Of Use 4.5 (890) Value For Money 4.4 (1,096) Value For Money 4.3 (812) Customer Service 4.4 (927) Customer Service 4.4 (774) ## Buffer alternatives Highest Rated [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (890)](https://www.capterra.com/p/239366/Vista-Social/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239366/Vista-Social/) [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (910)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177145/Publer/) [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,155)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,795)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) [View all alternatives](https://www.capterra.com/p/143492/Buffer/alternatives/) ## Who uses Buffer? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Unified multi-platform management 93% positive reviews out of 731 Most reviewers describe social media management as simplifying scheduling, analytics, and cross-platform posting from one dashboard. Jonah F Writer, 1 employee. "Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform" Recurring technical glitches 78% negative reviews out of 120 Most users report bugs and issues disrupt posting, integrations, tagging, and require frequent reconnections or manual fixes. Efficient content scheduling platform 99% positive reviews out of 70 Most reviewers indicate time saving is crucial, allowing focus on core tasks and consistent posting. Limited multimedia publishing 47% negative reviews out of 90 Some users comment image and video posting faces format restrictions, upload errors, and lacks advanced editing or tagging features. Collaborative content management tools 95% positive reviews out of 59 Most users report team collaboration enables easy onboarding, shared access, and streamlined workflow for groups. Ashley T Director of Marketing and Communications , 51 - 200 employees. "That we can incporate our whole team without being overcharged for each team member!" Unreliable notification system 55% negative reviews out of 56 Some reviewers describe post notifications as inconsistent, leading to missed posts and lack of timely alerts for errors. B. I CEO, 2 - 10 employees. "There was no alert capability letting you know about failed posts." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.6 (286) 63.64% of 286 reviewers that rated this feature as important or highly important Buffer gives you an efficient way to plan and automate posts across multiple social channels. Reviewers appreciate how it saves time, keeps content consistent, and allows for easy editing and rescheduling. Some users mention occasional delays or issues with publishing, but most find it reliable. Social Media Integration 4.5 (267) 60.67% of 267 reviewers that rated this feature as important or highly important Buffer offers seamless integration with platforms like Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and Shopify. Reviewers appreciate managing all profiles in one place and easy setup. Some users report occasional glitches or needing to reconnect accounts, especially with Instagram. Automated Publishing 4.4 (241) 60.17% of 241 reviewers that rated this feature as important or highly important It helps you automate content delivery by publishing posts at scheduled times. Reviewers indicate this saves time, supports batch scheduling, and lets you focus on other work. Some users report rare failures to publish or issues with certain formats, but most find it dependable. Multi-Account Management 4.4 (212) 57.55% of 212 reviewers that rated this feature as important or highly important With this capability, you can oversee several social media accounts from one dashboard. Users think it simplifies switching between brands, saves time, and helps maintain consistency. Some reviewers note limits on free accounts and occasional connection issues, but overall find it convenient. Reporting/Analytics 4.1 (195) 46.15% of 195 reviewers that rated this feature as important or highly important Buffer provides analytics to track post performance and audience engagement. Some reviewers find the reports easy to understand and useful for planning. However, users say advanced analytics require a paid plan, and some prefer using native platform insights for deeper data. Content Management 4.3 (211) 55.45% of 211 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Buffer 23 features An @mention is a way to tag or notify a specific person about a message/post Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases It helps you automate content delivery by publishing posts at scheduled times. Reviewers indicate this saves time, supports batch scheduling, and lets you focus on other work. Some users report rare failures to publish or issues with certain formats, but most find it dependable. Automatically create schedules based on business needs or employee availability and qualifications Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Provides a channel for team members to share media files, communicate, and work together Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Import and export data to and from software applications Graphical representation of data With this capability, you can oversee several social media accounts from one dashboard. Users think it simplifies switching between brands, saves time, and helps maintain consistency. Some reviewers note limits on free accounts and occasional connection issues, but overall find it convenient. Allows for businesses to run a variety of different campaigns across different channels A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Buffer gives you an efficient way to plan and automate posts across multiple social channels. Reviewers appreciate how it saves time, keeps content consistent, and allows for easy editing and rescheduling. Some users mention occasional delays or issues with publishing, but most find it reliable. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Buffer provides analytics to track post performance and audience engagement. Some reviewers find the reports easy to understand and useful for planning. However, users say advanced analytics require a paid plan, and some prefer using native platform insights for deeper data. Buffer offers seamless integration with platforms like Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and Shopify. Reviewers appreciate managing all profiles in one place and easy setup. Some users report occasional glitches or needing to reconnect accounts, especially with Instagram. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.3 (1,471) 4.3 Based on 1,471 reviews ## Pricing Value for money 4.4 (1096) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/143492/Buffer/pricing/) Essentials $6.00 Usage Based,Per Month It includes: - Engagement tools - Analytic reports Team $12.00 Usage Based,Per Month It includes: - Unlimited team members & clients - Draft collaboration tools Value for money 4.4 (1,096) 4.4 Based on 1,096 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Instagram](https://www.capterra.com/p/210721/Instagram/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (927) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (927) 4.4 Based on 927 reviews ## User reviews Overall rating 4.5 Based on 1,491 reviews Filter by rating 5(894) 4(482) 3(99) 2(11) 1(5) Mentioned topic Sorted by most recent Chris L. Operations Publishing ### "How can you be everywhere all at once in social media circles?" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 21, 2026 My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it. Pros Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast. Cons The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NP Nolan P. Account Manager Marketing and Advertising ### "Boosted social media planning and management." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 September 8, 2025 Scheduling content on client accounts was simpler, workflows of teams were improved with approval stages, and posting at fixed intervals helped clients' social media coverage without manual daily checks. Pros Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases. Cons Advanced analytics features are only included in higher-end plans, and some posting lag or missing posts occasionally impact client campaigns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Andrea S. Director of Marketing and Communications Education Management ### "Decent free social media tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 11, 2025 Pros Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks. Cons Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Cost - Buffer's free product was more robust than Hootsuite's Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Buffer Cost - Buffer's free product was more robust than theirs Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KW Kaitlin W. Paid Media Strategist Marketing and Advertising ### "Great Scheduler " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 28, 2025 I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva. Pros I appreciate the price of the paid version and the free plan that already gives 3 channels for free. It turned out easier to use. Cons It was easier than others but still not a LEGO brick, the saving features were not easy at all to do or to understand. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I left Hootsuite because it’s way too expensive. I don’t know who this product is for but I know it’s not for me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Simon H. Marketing Manager Retail ### "Cool once you’re paying" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 7, 2025 I ended up using it after trying another tool that was super expensive. I pretty much use it for all my posts, even if I could skip it for simple ones, but like, I gotta make the subscription worth it. Pros I like Buffer’s interface, feels cleaner than other tools I tried. What works well for me is how easy it is to hook up social media accounts. Cons The annoying part is if you don’t pay, better not even bother. It lets you set up everything and then when you’re ready to go, you get blocked with a payment pop-up. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VD Void D. Freelance Artist Graphic Design ### "Buffer Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 1, 2025 Overall my experience with buffer was really great. I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer. Pros Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy. The workflow feels intuitive and I never had to pull out the FAQ to figure out how to do what I wanted. Cons The lack of ability to have multiple post scheduling queues for a single social media account. One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NR Nuria R. Community Manager Telecommunications ### "Super Handy for Scheduling" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 28, 2025 Pros Love how I can just queue all my posts at once and don’t touch them again, it makes my weekly planning way easier and I can cover all platforms from one screen. Cons Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda wastes the time I just saved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KS Kyshira S. Digital Content Creator Internet ### "Schedules stuff" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 18, 2025 Pros Good for scheduling posts, clean dashboard, works with most platforms, easy to see what’s coming Cons Preview doesn’t always match final post, analytics are basic unless you upgrade, support takes a while, kinda slow with new features Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LB Lindsay B. Social Media Manager Restaurants ### "User Friendly Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 18, 2025 Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized. Pros Simple interface, easy to plan content ahead. You can post on multiple platforms at once, save lot of time. Cons Free plan is a bit limited. Sometimes preview of post not exactly same as final version on platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EK Ephrem K. Communication Officer Higher Education ### "Buffer Software Reviews" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 10, 2025 Buffer me fait gagner un temps fou pour gérer mes réseaux. Je programme tout à l’avance et je n’ai plus à y penser. Parfait pour rester organisé. Pros INTERFACE SUPER CLAIRE, TOUT SE PROGRAMME FACILEMENT SUR PLUSIEURS COMPTES. LES STATS DE BASE SONT PRATIQUES POUR VOIR CE QUI MARCHE. Cons BEAUCOUP DE FONCTIONS UTILES SONT PAYANTES. ET IL MANQUE QUELQUES INTÉGRATIONS AVEC DES PLATEFORMES RÉCENTES. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/143492/Buffer/reviews/) Popular comparisons [Vista Social vs Buffer](https://www.capterra.com/compare/143492-239366/Buffer-vs-Vista-Social)[Publer vs Buffer](https://www.capterra.com/compare/143492-177145/Buffer-vs-Publer)[Instagram vs Buffer](https://www.capterra.com/compare/143492-210721/Buffer-vs-Instagram)[Hootsuite vs Buffer](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)[Zoho Social vs Buffer](https://www.capterra.com/compare/143492-159351/Buffer-vs-Zoho-Social)[Sprout Social vs Buffer](https://www.capterra.com/compare/121447-143492/Sprout-Social-vs-Buffer) [monday.com vs Buffer](https://www.capterra.com/compare/143492-147657/Buffer-vs-monday-com)[Loomly vs Buffer](https://www.capterra.com/compare/143492-166498/Buffer-vs-Loomly)[Mailchimp vs Buffer](https://www.capterra.com/compare/110228-143492/MailChimp-vs-Buffer)[SocialPilot vs Buffer](https://www.capterra.com/compare/143492-144332/Buffer-vs-SocialPilot)[HubSpot Marketing Hub vs Buffer](https://www.capterra.com/compare/143492-171840/Buffer-vs-HubSpot-Marketing)[SocialBee vs Buffer](https://www.capterra.com/compare/143492-210359/Buffer-vs-SocialBee)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)