# Buffer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Buffer the right Social Media Management solution for you? Explore 1491 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/143492/Buffer/reviews --- Buffer 4.5 (1491) [View alternatives](https://www.capterra.com/p/143492/Buffer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Buffer Ease of use 4.6 Customer Service 4.4 ## Pros and Cons in Reviews NP Nolan P Account ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases.“ September 8, 2025 VD Void D Freelance ArtistGraphic Design, Self-employedUsed the software for: Less than 6 months. “One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious.“ July 1, 2025 Chris L OperationsPublishing, 2 - 10 employeesUsed the software for: 1-2 years. “This tool is optimized to help you expand social presence and reach fast.“ March 21, 2026 NR Nuria R Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: 1-2 years. “Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda wastes the time I just saved.“ May 28, 2025 LB Lindsay B Social Media ManagerRestaurants, 10,001+ employeesUsed the software for: 1-2 years. “Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized.“ May 18, 2025 VD Void D Freelance ArtistGraphic Design, Self-employedUsed the software for: Less than 6 months. “I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer.“ July 1, 2025 JF Jonah F WriterWriting and Editing, Self-employedUsed the software for: 1-2 years. “Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform“ May 4, 2025 AS Andrea S Director of Marketing and CommunicationsEducation Management, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes glitchy such as scheduled posts not posting.“ August 11, 2025 ## Showing most helpful reviews Showing 1-25 of 1491 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Chris L. Operations Publishing Used the software for: 1-2 years ### "How can you be everywhere all at once in social media circles?" March 21, 2026 4.0 My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it. Pros Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast. Cons The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend. Review Source AS Andrea S. Director of Marketing and Communications Education Management Used the software for: 1-2 years ### "Decent free social media tool" August 11, 2025 4.0 Pros Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks. Cons Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Cost - Buffer's free product was more robust than theirs Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Cost - Buffer's free product was more robust than Hootsuite's Review Source LD Laura D. Client Success Specialist Marketing and Advertising Used the software for: 1-2 years ### "Buffer for Google my Business Page" April 23, 2025 3.0 Overall, Buffer is an OK tool. We use it mainly for scheduling Google My Business page posts. Pros Buffer is a good scheduling tool for Google My Business posts and shares them across Google My Business pages, as well as other social media sites like Facebook. Cons Compared to other social media post scheduling and management sites, the only reason we use Buffer is to schedule Google My Business page posts. It just doesn't have as many features as say the Meta Business Suite. Review Source KW Kaitlin W. Paid Media Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great Scheduler " July 28, 2025 5.0 I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva. Pros I appreciate the price of the paid version and the free plan that already gives 3 channels for free. It turned out easier to use. Cons It was easier than others but still not a LEGO brick, the saving features were not easy at all to do or to understand. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I left Hootsuite because it’s way too expensive. I don’t know who this product is for but I know it’s not for me. Review Source Skyler R. Freelance Social Media Specialist Marketing and Advertising Used the software for: 2+ years ### "X thread scheduler! " November 9, 2024 5.0 I use Buffer for one of my clients because I often have to schedule X threads. This is not something you can do via the Twitter app since it doesn't support scheduling a whole series of threads. Buffer handles this task well as well as supports all my other platforms for that client, making it the perfect place for content management. They also receive 50% off pricing since they are a nonprofit! Pros \- Link shortening - Content calendar - Twitter/X threads scheduling - 50% off nonprofit pricing Cons There's nothing I dislike about Buffer! I think it's a fabulous social media management tool! Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Buffer allows scheduling of X threads and Hootsuite did not offer this feature. Review Source DE Dimitra E. Programs Director Non-Profit Organization Management Used the software for: 6-12 months ### "Easy tool for creating and scheduling social media posts " March 18, 2025 5.0 Overall I’m happy with Buffer, it’s simple to use but reliable. Pros Buffer is a quite easy and efficient tool for social media. I particularly like the interface that makes everything easily accessible. Cons That it’s a bit easy to get confused selecting the channels when duplicating a post in order to create a new one. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite: too expensive. Meta: limited in regards to scheduling posts. Review Source AB Ali B. CEO Marketing and Advertising Used the software for: 1-2 years ### "More reliable than Meta Content Scheduler" January 27, 2025 5.0 Buffer has been a great tool for scheduling content. Publishes seamlessly - less issues than with using Meta scheduler! Pros Love that you can manage 3 channels for free - this has been a great cost effective resource for clients who want a platform outside of Meta Business for content planning / scheduling! Cons Buffer has limited LinkedIn Personal analytics! However, you can connect a personal LinkedIn account if you are managing personal accounts. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Later Social](https://www.capterra.com/p/152254/Later/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/) Reason for choosing Buffer Buffer was easy to use, had a free plan, and was reliable! Our team adapted quickly! Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was having errors in scheduling becoming unreliable and also removed free plan! Review Source NP Nolan P. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Boosted social media planning and management." September 8, 2025 5.0 Scheduling content on client accounts was simpler, workflows of teams were improved with approval stages, and posting at fixed intervals helped clients' social media coverage without manual daily checks. Pros Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases. Cons Advanced analytics features are only included in higher-end plans, and some posting lag or missing posts occasionally impact client campaigns. Review Source VD Void D. Freelance Artist Graphic Design Used the software for: Less than 6 months ### "Buffer Review" July 1, 2025 5.0 Overall my experience with buffer was really great. I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer. Pros Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy. The workflow feels intuitive and I never had to pull out the FAQ to figure out how to do what I wanted. Cons The lack of ability to have multiple post scheduling queues for a single social media account. One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious. Review Source SH Simon H. Marketing Manager Retail Used the software for: 6-12 months ### "Cool once you’re paying" July 7, 2025 5.0 I ended up using it after trying another tool that was super expensive. I pretty much use it for all my posts, even if I could skip it for simple ones, but like, I gotta make the subscription worth it. Pros I like Buffer’s interface, feels cleaner than other tools I tried. What works well for me is how easy it is to hook up social media accounts. Cons The annoying part is if you don’t pay, better not even bother. It lets you set up everything and then when you’re ready to go, you get blocked with a payment pop-up. Review Source TB Thierry B. Employee Photography Used the software for: 1-2 years ### "A powerful tool for a very low price !" September 25, 2023 5.0 Very good experience in overall, and amazing list of options available already with a free, or lowest plan account. Pros I am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget Cons I rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time... Reason for choosing Buffer The huge increase of the price from Later (250% increase), from one day to another, and after a few years of being their customer was a bit too much for me. When I looked into Buffer, I could have way more options for a much lower price ! I think that buffer is probably the best tool for users that are starting with small accounts, without sacrifying the options and possibilities. Switched from [Later Social](https://www.capterra.com/p/152254/Later/) Later dramatically raised their price and oblige me to change my plan. I was using Later for years, with a plan of 18 dollars for 3 accounts max (I was using 2 accounts at this time). From one day to another, they told me that my plan was no longer available, and I had to change to a new plan. The new plan was (and still is) 25 Dollars per account, and with less features than my previous plan (Like 3 months of data instead of 1 year, no hashtag suggestions anymore, etc...). So an increase of 250% of the price with less features was not an option for me anymore. This is maybe fine for big accounts with big revenues, but not for small users like me... Review Source VR Verified Reviewer Social Media Specialist Non-Profit Organization Management Used the software for: 1-2 years ### "Makes Social Media Easier" January 19, 2022 4.0 After we decided to find an alternative for Later I've tried a lot of softwares for planning content for social media that would include everything we need but still would be affordable. Buffer was basically the only one that fit both of these categories. We use it for 2 years now and we are very satysfied even though there are some things that need improvement. The product is still improving and adding more feature (for example quite recently they added integration with Canva) which makes me happy to see. I had to communicate with the support a few times and they were always very nice and helpfull. Pros \- User friendly - Reliable auto publishing - Works with Facebook Groups as well as Pages - You can create campaigns to track all posts with some specific topic - Drafts - Includes analytics for published posts - Regular updates, improvements and new functions Cons \- It is not possible to set campaign in drafts so you have to remember to add it after adding in queue - Does not reccomend best time to post based on the data from published content - Can't trasnfer drafts between profiles - Missing build-in tool for cropping picture - Tagging other Facebook Sites could use some improvements, sometimes it is hard to find the right page since there are not profile pictures Switched from [Later Social](https://www.capterra.com/p/152254/Later/) Later was missing some very important features for us such as tagging Facebook Pages and sharing posts with link preview instead od picture. Review Source KM Kris M. SMM Marketing and Advertising Used the software for: 1-2 years ### "A big name that is always solid and reliable " March 20, 2023 4.0 Overall, I've always been very happy to use Buffer. Many clients insist on using it because they're used to it and they love the analytics and metric reporting that the platform offers. When I first started working on social media, I opted for Buffer because it was the biggest name out there. However, I soon migrated to other less pricey platforms. However, some clients insist on Buffer and it isn't a problem for me because I have always found it to be reliable. Pros Buffer is generally easy to use and offers users a wide variety of options. There is so much support for different social media channels. Buffer always integration with not only the main channels that are popular all over. It also some of the alternative social media platforms. Cons Buffer - presumably because of its name and reputation in the field - charges more than many other social media management platforms out there. There are plenty of other options that are just as reliable, but less well-known. However, in paying for Buffer, you're paying for peace of mind. Another con would be that the content management can be a little difficult to organise. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer At the time, I chose Buffer because of its reputation for being reliable. Review Source VR Verified Reviewer Director of Marketing and Communications Higher Education Used the software for: 6-12 months ### "Perfect for Big Teams" November 7, 2023 5.0 Over it has been great. I really appreciate the customer service Pros That we can incporate our whole team without being overcharged for each team member! I also appreciate how easy it is to use and that they have an app. This is great for onboarding new users. Cons I wish it notified admins faster when a post is drafted for approval and alternatively I wish it notified the person who submitted the post for approval when there post is approved and what time it is approved for. Reason for choosing Buffer They were better for teams and made things easy. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) They were too expensive. Bad customer service and they didn’t listen. There system was too complicated and still didn’t offer the features we needed. Review Source VR Verified Reviewer Director Media Production Used the software for: 1-2 years ### "User-friendly but sometimes a bit clumsy " November 6, 2023 3.0 Overall Buffer fits quite alright with the small businesses, but is definitely not a good choice for bigger companies. Pros Buffer offers an intuitive and user-friendly interface, making it accessible even for beginners. I also liked the fact the platform provides content suggestions and ideas to help you create engaging social media posts. There is even a free plan option that is efficient for very small businesses and individuals. Cons The free plan has limited features and restrictions, so I went for the paid plan. It's still a bit clumsy sometimes, with recurrent bugs and tech issues. For example, it's very hard to post on LinkedIn (no tagging available). It's also not possible to post on Instagram. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Buffer The pricing was more interesting at the time Review Source RD Ray D. Founder Marketing and Advertising Used the software for: 2+ years ### "The Buffer Review" July 30, 2023 5.0 Love the Buffer and still use it but it's over priced and they need to provide better analytics at the lower pricing levels Pros The easiest service of its kind that I have found to schedule and manage large numbers of profiles - I have been with them since the beginning Cons They went crazy with the pricing and increased it way too high Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Easier to use Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Initially I added Buffer and used both for several years. Eventually I let Hootsuite go because it was more difficult to manage. Review Source KS Kyshira S. Digital Content Creator Internet Used the software for: 1-2 years ### "Schedules stuff" May 18, 2025 5.0 Pros Good for scheduling posts, clean dashboard, works with most platforms, easy to see what’s coming Cons Preview doesn’t always match final post, analytics are basic unless you upgrade, support takes a while, kinda slow with new features Review Source LB Lauren B. Lead Content Creator Information Technology and Services Used the software for: 6-12 months ### "My must have tool" April 16, 2025 5.0 I loved using Buffer as my scheduling and planning social media posting software social media posts and provided analytics Pros Buffer allows managing multiple accounts at no extra cost.For a while, it was great for scheduling. Cons It offers fair and affordable pricing, and customer service is like angels completing my scheduling needs Review Source EC Emmeline C. Writer Publishing Used the software for: I used a free trial ### "Plan and integrate your social posts " April 13, 2025 5.0 Buffer is brilliant for creating, planning and scheduling your social media posts all in one platform, it’s excellent for integrating future posts on calendar. Cons Nothing wrong with this platform, it’s excellent for integrating future posts on calendar Review Source VR Verified Reviewer CEO E-Learning Used the software for: 2+ years ### "User friendly social media scheduler" July 4, 2024 5.0 Time saver, user-friendly scheduler. I really like it. Pros User-friendly and great for posting and scheduling content across social media. Saves me time! The free version which I use allows you to post to three accounts which is great. Cons There isn't much to dislike about the free version. Review Source AP Andy P. Director Marketing and Advertising Used the software for: 2+ years ### "Great Social Media Planning Tool" July 4, 2024 5.0 Buffer is a great product. I enjoy using it. Pros Buffer has a great UI, its easy to navigate. I also like the Ai assistant it generates the text for social media posts for you. Cons Not much bad to say about it to be honest if I had to pick something it would be that sometimes it takes a while to load after logging in. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source NM Noah M. Creative Mind Media Production Used the software for: I used a free trial ### "Buffer | Is it any good?" June 20, 2022 4.0 Buffer has been a positive experience for me. I've used it for multiple years, and I used the free version for over half of that time. I was pleasantly surprised by how many posts I could schedule, and how many I could schedule across platforms. This kept be for a while, but I would eventually cancel my subscription and leave Buffer when Facebook for Business (which allows access to Instagram and Facebook post scheduling) and Tweetdeck (for Twitter) allowed me to make posts across the same three platforms I had initially used Buffer for. Sure, Buffer allowed you to use them all at once from a singular 3rd party. In fact, I believe that's Buffer's appeal compared to FfB or Tweetdeck, but it is not quite as appetizing for me. This software, however, is still cheap if you're looking to spend some money ($6 a month for the starting tier), and it would allow you to easily streamline your posts into one place. Pros Buffer is an easy-to-use content publishing software which allows brands to schedule posts ahead of time, and to schedule posts from multiple accounts (and platforms). This is extremely useful, because you can schedule a post for Facebook to release at the same time as Instagram, and you don't have to go to either website to do it. Buffer streamlines social media posts into one complete software. I first learned about buffer nearly 5 years ago at an event. It was recommended to me by my supervisor, and I proceeded to use it to schedule promotional materials with releases of my podcast episodes. I used it for multiple years, and liked what it had to offer: The subscription tiers were cheaper than I expected, with the first starting at $6 a month. You were able to schedule up to 10 posts with 3 accounts (for the free tier) which I used for multiple years. I scheduled Instagram, Facebook, and Twitter posts 10 days in advance, and then would take a break from content production for about a week before I scheduled it again. This helped me from getting burnt out on using social media every day. The posts were easy to create, and I could schedule the same posts on different platforms at different times. I could also add photos and videos if need (for stuff like Instagram). This made it easier for me to target each separate audience on each platform and cater to the times they were more statistically likely to see my post. It genuinely helped me grow my audience. Cons There was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be gone. This happened rarely, but did happen on occasion. As I've used-browser based services (Express had this issue, for example), I've found that this is a relatively common problem when a page refreshes or your internet is interrupted. I would've stayed with Buffer to this day, but Facebook for Business and Tweetdeck allowed me to schedule more posts across the same three platforms for free. Ultimately, their competition won me over by offering the same stuff I was doing, and a little extra (more posts, better statistics, access to advertisements, and more). This caused me to eventually turn away from Buffer. I hope that, every time I see an email, there's an update to bring me back. That email has yet to be sent. Review Source JR Joseph R. Marketing Director Building Materials Used the software for: 2+ years ### "Buffer saves more than just time. It gives peace of mind." January 10, 2023 5.0 Pros I love that Buffer allows me to plan my social media posts in advance to easily move them around. Compared to cancelling a post and re-writing it, it definitely save time. Moreover, Buffer is reliable and posts as scheduled with no-hassles or fear of losing work. Cons There isn't much to say about Buffer when it comes to negative feedback. I only have good things to say about it. But, if I had to point something out, I would say is I wish it was free but that's just asking too much. I started off using Buffer when they first started up. Review Source Samu M. Business Coach Marketing and Advertising Used the software for: 2+ years ### "Maximize your social media presence with Buffer" April 13, 2023 5.0 Buffer is a fantastic tool for managing your social media content. It is user-friendly, versatile, and offers a wide range of features to help streamline your social media marketing efforts Pros Buffer is an excellent tool for managing social media content, it allows you to schedule posts across various social media platforms. This saves me effort and time. One of the best features of Buffer is its easy-to-use interface. The dashboard is intuitive and simple, making it easy to schedule posts and manage your social media accounts. Buffer offers a number of useful integrations with other marketing tools, such as Canva and Bitly. Cons While Buffer offers scheduling and publishing for a wide range of social media platforms, some platforms may not have the same level of functionality as others. For example, Instagram doesn't allow third-party tools to post directly to the platform, so Buffer has to use a workaround where it sends you a push notification to manually post the content on the app.While Buffer does offer a free plan, it has limitations on the number of social media accounts you can manage, the number of posts you can schedule, and the amount of analytics data you can access. If you want access to more features or need to manage multiple social media accounts, you will need to upgrade to a paid plan. For a small business it might not be possible Review Source Abigail N. Social Media Specialist Architecture & Planning Used the software for: 2+ years ### "Simple and easy social media manager" November 11, 2016 5.0 I'm a huge fan of Buffer (And Hootsuite), Buffer was the first social media manager I've ever used. It was easy to use and the UI was great. I use the free plan which came with 7 days (I think) to use the Pinterest feature free. I wish the free plan wasn't restricted to 10 posts per profile but I can understand the reason. There was also an image quality loss when I used buffer on my Kindle fire tablet, but their support was quick to help and while Buffer isn't natively functional on Fire, it was god to know that the customer care did all that they could to help. Buffer analytics is kind of lame, maybe it's because I'm on the free plan but I laughed when I clicked on analytics and the metrics were: Retweets, Likes, Mention, Comments, Shares, Potential' Instagram Analytics gives better stats than that One area where Buffer trumps Hootsuite is that it the free plan supports 5 social media profiles (Once again you can only use Pinterest for 7 days free but meh). I like the fact that I can set up my preferred schedule times and then when I 'Add to Queue' the posts go out at the specified time. It's like MavSocial's 'Campaign' feature. I also liked being able to Rebuffer my old posts. It kept my social media profile continually active. I mostly use Buffer connected to getcrate.co to keep my social media profiles active. Pros Buffer integrates nicely with softwares such as start a fire, feedly and Crate. Which are all softwares i use. This makes it easy for me to share content to my followers. It is easy to use and the freeplan supports 5 social medis networks. Cons The image quality loss I experienced when i used Buffer on my fire tablet. Granted Buffer on my android tablet is perfect but I wished it worked just as well as Hootsuite did. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.