# Reply Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Reply the right Sales Enablement solution for you? Explore 95 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/143629/Reply/reviews --- Reply 4.6 (95) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Reply Ease of use 4.5 Customer Service 4.6 ## Pros and Cons in Reviews Milan N Marketing ManagerInformation Services, 51 - 200 employeesUsed the software for: 1-2 years. “Of course, there is also the major advantage of having your emails look personalized with what looks like an individual reply to your email after it is sent to someone. “ June 23, 2022 DB Dan B CEOComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months. “Anyway, they told me that monthly users don't get support (I needed to upgrade to quarterly), and as a result they'd not look into the issues I reported.“ November 11, 2020 Milan N Marketing ManagerInformation Services, 51 - 200 employeesUsed the software for: 1-2 years. “We personally like the email warm-up tool that increases the chances of your email being delivered to your prospect's inbox.“ June 23, 2022 DB Dan B CEOComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months. “I don't think anyone could look at the video and think it's anything other than a bug.“ November 11, 2020 Andreea C Global Partnership Manager Leisure, Travel & Tourism, 51 - 200 employeesUsed the software for: 6-12 months. “We get at least 2 meetings booked per week with reply.io just because of the way the cadences are set up automatically, they suggest the best copy, ( they have an AI) And the Chrome extension is amazing at extracting data!“ January 2, 2022 CZ Carl Z OwnerComputer Software, 2 - 10 employeesUsed the software for: 6-12 months. “Can't pay for premium support on the phone.“ January 8, 2021 Milan N Marketing ManagerInformation Services, 51 - 200 employeesUsed the software for: 1-2 years. “Reply has tons of features that elevate sales and marketing cold emails.“ June 23, 2022 CZ Carl Z OwnerComputer Software, 2 - 10 employeesUsed the software for: 6-12 months. “Can't speak with a sales person either.“ January 8, 2021 ## Showing most helpful reviews Showing 1-25 of 95 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Andreea C. Global Partnership Manager Leisure, Travel & Tourism Used the software for: 6-12 months ### "The best sales engagement platform " January 2, 2022 5.0 I love it! Pros Customer services is a 10+ They continuously improve the product, continuously and for each improvement, you get email notifications and webinars to explain them. We get at least 2 meetings booked per week with reply.io just because of the way the cadences are set up automatically, they suggest the best copy, ( they have an AI) And the Chrome extension is amazing at extracting data! Cons Well, I would like for the chrome extension to act as zoom info and auto complete the missing details from the profiles we prospect Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/)[Dripify](https://www.capterra.com/p/215082/Dripify/) Reason for choosing Reply Best price quality ration, amazing customer service! Review Source Md Jahan M. Digital Marketing | Web Development & Design Specialist - Freelance Internet Used the software for: 2+ years ### ""Magical tools for gathering sales leads"" April 27, 2022 5.0 Pros With features like the reply.io chrome plugin, Reply has been leading the way in sales involvement.  " Reply is one of the most widely utilized sales engagement and finding contact information of specific leads. It gives organizations a variety of ways to communicate with targeted leads, including the ability to run campaigns, extract valid email addresses, and integrate with leading CRMs. Cons Reply.io is the greatest tool for me. I'm using it for every lead generation and marketing project. I didn't see any error on this platform. But the Membership fee is very high, it will be a great step if they reduce the price of the plan. Review Source VR Verified Reviewer Managing Partner Real Estate Used the software for: 6-12 months ### "Painful and unusable" July 9, 2019 2.0 Honestly, we are looking for a new vendor for this service, and would recommend anyone looking for this type of service to find another one. I never write reviews for anything, and my experience with Reply has finally pushed me to be angry enough to do so. Pros The price of the software is reasonable. Cons There are so many areas in this software where something that should be easy to do ends up taking five times longer than it should. Whether it's loading data, managing people and campaigns, or logging responses you can expect a lengthy, annoying and confusing process based on an architecture that must have been devised by Byzantine Kafka enthusiasts. When you reach out to support they are prompt in responding, but totally unhelpful. They mainly just point out what you've usually already figured out by then - that the only way you are going to get the very reasonable thing you are trying to do done is going to be incredibly time consuming, and draining. My favorite (said sarcastically) support guy there is one who, after telling you that you will spend the next three hours updating contacts one-by-one because the system is incompetently built, will then send you silly thumbs up gifs. Now, I enjoy a good gif as much as the next guy, but there is a time and place, and sending a funny gif to someone you've just doomed to several hours of inane data entry is next-level tone deaf. Review Source Terry L. Business Development Director Information Technology and Services Used the software for: 1-2 years ### "Reply ignites your outbound generation engine " February 11, 2021 5.0 The experience was great, we have no complaints and the feature set met all of our needs. Pros The ability to create multi step campaigns utilizing calls, email, and linkedIn. The tracking capability along with email customization tools really helped. Cons At first there were a few bugs but the team worked to fix these and provide excellent support when needed. Review Source Arzu Ö. Digital Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "Easy to Use Tools for Startup Sales Teams" November 29, 2022 5.0 I'm new to Reply.io but overall I like it. The Chrome extension is really very functional. It offers a variety of ways for you to communicate with your leads. Pros Reply.io is a product that is still developing and developing really fast. Really great at creating multi-step campaigns. Email adds a new dimension to marketing. There is a team plan where you can work with your team so you can track your team's activities as well. This is really useful for collaborative working. Cons Sometimes you have to follow too many steps for very simple actions. This can negatively affect the user experience, but I still like the performance of Reply.io. This becomes tolerable as they are pretty quick with support Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) It's really complicated sometimes Review Source Gustavo M. Lead Generation Manager Used the software for: 6-12 months ### "I couldn't do my job without it! " October 18, 2017 5.0 Pros I like how easy it is to use for all my email campaigns. It works great for both cold-email prospecting campaigns and for post-call follow-up reminders. It provides me with a constant flow of leads and produces real results for our sales team. I use the metrics to focus on prospects who are engaging with my emails. I also use the tasks to convert more leads. Cons Better duplicate name recognition because I sometimes add prospects twice. Everything else is great! Review Source Tyson Y. CEO & Co-Founder Automotive Used the software for: Less than 6 months ### "Very simple and incredibly powerful." January 21, 2018 5.0 Quick feedback from leads. Time saving. Cost saving. Highly recommend for mass (yet targeted) email. Pros The time it would have taken to manually send those emails, monitor responses and quickly engage with customers would have been unrealistic (if possible at all). The customer support is absolutely outstanding. Cons There were times when the onboarding or prompting could have been better. If an upload of data failed it didn't say for what reason (e.g data wasn't what it expected in certain rows). So this required a little trial and error to get sorted but again, customer support stepped in to help out. Once that was sorted, smooth sailing. Review Source Rocky K. Course Building Technologist and Business Coach on the Education Team Used the software for: Less than 6 months ### "I used Reply.io for a Reactivation campaign that was very successful" January 11, 2018 4.0 The ability to mass-send emails as if they were custom emails is fantastic. I recommend this to all my clients. Pros In my company, we had about 2500 leads that were warm leads but failed to covert. We used Reply.io to email them personally and pull them into a sales call. The open rate/reply rate was incredible. Reply.io made it super easy to email these warm leads as if it was a direct email. Cons Because I had a very specific timing for this reactivation campaign, I had to a lot of math/grouping prior to importing them into reply.io. Reply.io is a very clean-looking and slick system. But I was still having trouble figuring things out. Review Source Claire C. SEO Writing & Beginner's Online Marketing Coaching Used the software for: Less than 6 months ### "Thorough testing of software" July 2, 2018 4.0 It made cold emailing easier for me because all I needed to do was set up my templates and set up the campaign (which took minutes because I had already written the email copy), and it ran by itself. The software also provides templates so you don't even need to be a copywriter! Pros It is very easy to use, and you can get started with an email campaign in minutes. You don't need to spend a huge amount of time learning the software if you have some email marketing experience. Cons The daily reports sent to me. But having said that, I am not sure if I set them up correctly - the reports didn't include the names of the campaigns so were pretty useless to me. Review Source Austin W. Marketing Coordinator Used the software for: 1-2 years ### "Best tool for sending cold emails and improve conversion rates" February 7, 2018 5.0 Insane open-rates, insane response-rates. It turned email outreach into a valid leadgen channel, which I didn't expect. Pros Every email you send is personalized. Every campaign you create has analytics data you can use to improve the campaign. Emails are sent automatically and camapigns don't require any manual actions up until you get a reply. Cons Nothing major. Connecting to some 3rd pary mail servers is more complicated than it should be, but it's not an issue. Review Source RI Ratko I. CEO Marketing and Advertising Used the software for: 6-12 months ### "Made my outreach a walk in the park!" July 15, 2016 5.0 I came in contact with Reply as I was looking for a tool to streamline and optimise my sales outreach. We don't do mass cold mailing, rather research each lead and personalise the emails. And we personalise the follow-ups if they don't respond right away. We personalise them using a template, so we can do mail merge when we send emails (a bit more complex than usual, but it still works). The ideal tool would have the options of a simple CRM, with personalisation lines, a way to send emails and to automate follow-up emails. The reason we chose Reply, and why I'm quite happy with it, because it has all of the features I required + multi-variate testing and most importantly, a great way to do reporting (I love they have a way to qualify the leads as well based on their responses, quite good when you're analysing the results). Customer support is quite responsive and they were quite interested in discussing some probable new features, which I quite like. The pricing is a bit high for a low amount of emails, but as we focus more on qualifying the cold leads, it wasn't an issue on my end. For mass mailers on huge lists, it may be. But again, this isn't a tool for spammers, rather for those that want to do smart outreach. To put some proof in it, we had a 55% average open rate for our cold emails, and a 40% reply rate. Which is quite high for cold campaigns. Pros It's easy to setup, easy to use, easy to customise each email and you can get a small preview of how it looks. And the automation part is quite powerful with reporting as well as lead qualification. I liked those parts the most + you can test some variations for every email in the journey. I would say they encompassed all the features for a simple and a complicated users (the most essential, valuable ones, at least) Cons It's hard to organise lists, and list management is a bit strange. Pricing is high per number of contacts, although it didn't bother me as we sent it to smaller lists. Review Source JF Jay F. Director Biz Dev Information Technology and Services Used the software for: Less than 6 months ### "Great email productivity tool for outbound sales" July 7, 2016 5.0 This product fits all of my requirements. I've tried many of their competitors and have yet to find an app as well rounded and that has a good UI like Reply. Pros Intuitive and responsive UI. Great support. All the features you need for automated email campaigns. Integrations to major CRMs which allows further automation and seamless overview of stats and managing campaign subscriptions based on user input or marketing automation in CRM (ie, prospect downloads an ebook - sequence in Salesforce changes the lead scoring as a result, Reply app can automatically remove them from a sequence). Reply tracking on steroids; they not only remove someone from a drip when they reply but can detect whether the reply is an indication of interest, a request to follow up at a later time, and out of office, a forward to a colleague, etc. Good and easy reporting. A/B testing. Auto-detection of prospect's timezone based on State/Country Cons They don't support html for "format" intensive marketing email....pretty much the only thing I'd like to be able to do with Reply that I cannot at the moment. Review Source Response from Reply App August 7, 2016 Hi Jay, Great review! Thanks! JN João N. Developer and Sales Manager Information Technology and Services Used the software for: Less than 6 months ### "Awesome service, awesome support " September 16, 2016 5.0 I started using Reply around 4 months ago to manage cold sales emails. It is the main tool I use not only to monitor the whole activity but also to improve our process. The statistics interface is so simple yet so rich in information, that we can easily look at it and understand the bottlenecks of our process and what we need to improve. Moreover it is very easy to use, with a very intuitive interface and a very nice flow. In the rare occasions when I was in trouble using it, the people behind live chat support didn't take more than 10 minutes to answer my questions! Customer support and client success divisions are not worried if you renew your subscription or not, they just want you to succeed, and help you do that! Pros Everything is awesome. I especially love their customer support and client success divisions. Great people, always willing to help when we need. Learning curve is perfect! Cons Some minor features are still missing, but I'm a very demanding client. For example everytime you upload contacts and some of the contacts are skipped, the app should notify why. Review Source VR Verified Reviewer Enterprise Assistant Events Services Used the software for: 6-12 months ### "Excellent customer service, easy to use interface. " October 31, 2017 5.0 Professional way of email marketing Pros What i like the most about this software is.....Extremely easy to use/the statistics you receive from each campaign. Very helpful. Cons What i dislike most about this software.......One con. Reply.io freezes after too much use. Whole website doesn't load and this can be very frustrating. Review Source RP Ryan P. business development Marketing and Advertising Used the software for: 1-2 years ### "Great Email CRM and Automation Tool" January 2, 2018 5.0 Pros This product has helped me 10x my outreach by automating and organizing my email campaigns to go out. Before this tool I was using a clunky excel doc and gmail plugin Cons It can be buggy at times but customer service to great to help with this. Don't really have any other cons as the customization is amazing and haven't found anything I need that it can't do. Review Source DS DJ S. CEO Computer Software Used the software for: 6-12 months ### "A Must Have Outbound Marketing Tool" September 22, 2016 5.0 Reply has been a critical component of our marketing outreach campaigns. It's extremely easy to use, effective and had all the features that we desired. We previously looked at several other tools and kept coming back to Reply. It's now been about 6 months since we first signed up and will continue to be customers for a very, very long time. Pros Easy to use and extremely effective. Their integration with custom SMTP servers and GMAIL accounts were critical for us - and it works flawlessly. Cons It can be a tad slow to load sometimes. But hey - that's probably because they are becoming so popular! I'd say the price is expensive but it's very competitive with other software and easily pays for itself 5x over. Review Source SR Shelby R. Sales Coordinator Used the software for: 6-12 months ### "Efficient, email automation at it's best" December 18, 2017 5.0 Pros The automated follow ups, ability to pause and alter things as needed. Ability to email thousands of emails without the heavy lifting required. Cuts down on prep work and follow ups Cons Communicating with support staff can be frustrating when you need additional instructions and they give you the canned email response instead of attempting to understand where you're stuck in a process of something Review Source GK Gan K. Director Consumer Services Used the software for: 6-12 months ### "Awesome email automation tool" August 4, 2016 5.0 Was easy to adopt this tool and the dashboard was powerful to track and monitor campaigns. With the correct template and steps both open rate and reply rate are high. Pros Easy to learn and use. Very strong dashboard and friendly user interface. Allows replying email over dashboard Cons Only import excel csv . At times page takes a while to refresh I.e cant display all imported names at one go. Review Source aM artur M. co-Founder Arts and Crafts Used the software for: 6-12 months ### "Exceptional Product & Team" September 22, 2016 5.0 There are few startups that i've met that actually LISTENED to my feedback..and implemented it. This is one of them. Their app is essential to our growth and it has been performing incredibly well. They've really thought it through nicely. And now with their latest major release the UX is astounding. Pros UX and features, and most of all Customer Support Cons nothing yet! Review Source TI Tom I. Owner Used the software for: 6-12 months ### "Great product and service" October 31, 2017 5.0 Pros Great team, very responsive. The system itself also saves a ton of time! Definitely recommend this to anyone. Cons Sometimes difficult to manage duplicate leads across multiple user accounts. Very easy if you only have one account. Review Source cH christina H. founder Media Production Used the software for: Less than 6 months ### "GAME CHANGER! " August 15, 2016 5.0 I am a bootstrapped startup with limited resources. I couldn't keep up or remember everyone I was reaching out to. I researched different products but this one seemed seamless. People got back right away and the support is great via a chatbox. It literally is worth a whole sales person. I tried having a sales person do this and they couldn't even follow up the way replayapp can. It saves hours, its a must for startups and communication. And, they are actively adding features, to make it easier. The pricing is on point also. Pros I recommend it to my startup friends, and literally go out of my way when I hear them complaining about following up and people not responding. Review Source Josh N. Director of Business Development Computer Software Used the software for: Less than 6 months ### "Great" January 2, 2018 5.0 Pros I like that the software lets me segment marketing emails to target certain groups of people. Works great. Cons I don't like that there's nowhere to put a second or third email address for someone so that if one email address fails to deliver it will try the other email addresses instead. Review Source TM Thomas M. Managing Director Information Technology and Services Used the software for: Less than 6 months ### "Best growth hacking tool on the market" August 4, 2016 5.0 By using Reply, our start-up was able to sell $ 10,000 in 3 months time by setting up an effective Direct Mail campaign. those who believe e-mail is dead, try this tool and you will experience it by yourself. The most important factor is the quality of your e-mail database and your lead generation . Once you established a strong database of potential prospects, the Reply software let's you track individually each prospect. The tool is powerful because it allows you to send a personalized e-mail. For those who have doubts, just try the Trial version and you will be surprised. Pros Personalized e-mail E-mail tracking Review Source VR Verified Reviewer Independent Sales Consultant Real Estate Used the software for: Less than 6 months ### "Great" December 19, 2018 5.0 Pros This is another program that helps you answer emails all in one platform. Super organized. Cons I wouldn't change anything about this program. Review Source PL Preston L. Founder Publishing Used the software for: 6-12 months ### "Saved my life when I lost my job." October 31, 2017 5.0 I booked many new customers during my first 30 days working for myself. 100% worth it. Pros I love the ease of use and the UX. I can set up a workflow once and then constantly feed it new contacts which brings me new business every week. Fantastic. Cons I dislike that it doesn't have error messages when you're trying to import contacts and something goes wrong. Review Source Similar Products Featured ## Related categories [Sales Engagement Platform](https://www.capterra.com/sales-engagement-platform-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Sales Content Management](https://www.capterra.com/sales-content-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.