# Ecwid Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ecwid Software - reviews, pricing plans, popular comparisons to other eCommerce products and more. Source: https://www.capterra.com/p/143648/Ecwid --- # Ecwid Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ecwid ## What is Ecwid? Ecwid eCommerce is the easiest to use ecommerce platform available. Feature rich with integration to all the leading payment gateways and POS, shopping cart, checkout, inventory management, order management, shipping and notifications are all at your fingertips. Easily manage your store, embed your store on any website, add products, offer discounts and so much more. Ecwid also makes selling on Instagram, Facebook, Google Shopping & any marketplace easy from a single dashboard. Try it free. ## What is Ecwid used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/)[Shopping Cart](https://www.capterra.com/shopping-cart-software/) Top alternative Featured Overall rating Based on 582 user reviews Reviews sentiment Positive 95% Neutral 4% Negative 1% Pros & cons Intuitive platform for all users Seamless website integration tools Challenging store management features Starting price $25 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ecwid?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.lightspeedhq.com/&name=Ecwid) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ecwid 4.6 (582) VS. [4.3 (656)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting Price $25 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (581) Ease Of Use 3.8 (6,158) Value For Money 4.5 (533) Value For Money 4.1 (5,085) Customer Service 4.5 (501) Customer Service 4.0 (4,865) ## Ecwid alternatives [4.2 (2,007)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [Shopify](https://www.capterra.com/p/83891/Shopify/) [4.5 (6,676)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/83891/Shopify/) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) [4.5 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/225601/WooCommerce/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,628)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) [View all alternatives](https://www.capterra.com/p/143648/Ecwid/alternatives/) ## Who uses Ecwid? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Intuitive platform for all users 96% positive reviews out of 179 Most reviewers describe ease of use as a major benefit, highlighting the straightforward interface, quick product management, and simple setup process, even for those without technical backgrounds. Challenging store management features 61% negative reviews out of 41 Some users report store management can be frustrating due to limited search, syncing issues, and difficulties with product variations or customer navigation. Seamless website integration tools 95% positive reviews out of 113 Most reviewers indicate website setup is simple, with smooth integration into existing sites, social media, and content management systems, saving time and effort for small businesses. Vincenzo R Freelance, 1 employee. "I love the of set up and management on wordpress website, making it super easy to start an ecommerce" Flexible online store creation 95% positive reviews out of 76 Most users report the online store feature allows fast setup, broad customization, and integration with multiple platforms, making it easy to launch and manage a professional storefront. Leslie S Owner, 1 employee. "I like that Ecwid allows me to create and run a store online, and has plenty of options to personalize my storefront." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Order Management 4.6 (68) 72.06% of 68 reviewers that rated this feature as important or highly important Ecwid offers streamlined order handling, letting you filter, track, and update order statuses efficiently. Users think it saves time, supports automation, and enables smooth delivery tracking, though a few mention occasional difficulty editing orders. Shopping Cart 4.6 (63) 63.49% of 63 reviewers that rated this feature as important or highly important It gives you a user-friendly, customizable cart that supports easy product addition, removal, and management. Some reviewers find the cart intuitive, secure, and helpful for abandoned cart recovery, and value integrations with Facebook and Instagram for seamless purchasing. Catalog Management 4.7 (45) 73.33% of 45 reviewers that rated this feature as important or highly important With this capability, you organize and categorize products using custom categories and sub-categories, making navigation easy for shoppers. Reviewers appreciate the intuitive setup, flexibility to add or remove items, and the visually appealing, well-structured catalog display. Inventory Management 4.5 (54) 62.96% of 54 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Website Management 4.6 (47) 65.96% of 47 reviewers that rated this feature as important or highly important Built-in website builder or integration with third-party site Shipping Management 4.3 (28) 53.57% of 28 reviewers that rated this feature as important or highly important Manage and track orders being shipped to customers Ecwid 42 features Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Accept and track orders with multiple items With this capability, you organize and categorize products using custom categories and sub-categories, making navigation easy for shoppers. Reviewers appreciate the intuitive setup, flexibility to add or remove items, and the visually appealing, well-structured catalog display. Manage various distribution channels, build relations with channel partners, and track their performance Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Accept and process credit card transactions Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Protect sensitive data for digital privacy Track products that are for sale at a reduced price or part of coupon promotions Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Create and send email blasts/campaigns Designed for small businesses Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Group and package individual but related items as one package set Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Access software remotely via mobile devices Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and handle various international currencies Ecwid offers streamlined order handling, letting you filter, track, and update order statuses efficiently. Users think it saves time, supports automation, and enables smooth delivery tracking, though a few mention occasional difficulty editing orders. Track orders throughout the fulfillment process Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Customize the specifications of a finished product to meet the particular needs of a customer Design, communicate, and distribute incentives to perform a specific action Create, send, and track purchase orders and their statuses Track and monitor reviews of products or services An order generated by a seller to a customer, containing details about products or services Optimize and manage the search engine optimization efforts for a website or digital content Generate or print labels that contain shipping information for packages Manage and track orders being shipped to customers It gives you a user-friendly, customizable cart that supports easy product addition, removal, and management. Some reviewers find the cart intuitive, secure, and helpful for abandoned cart recovery, and value integrations with Facebook and Instagram for seamless purchasing. Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Implementation of various strategies to manage tax obligations via planning and maintaining compliance Sample files or documents that could be customized as needed or used as is Set up connections to third-party platforms to improve business processes Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 4.3 (581) 4.3 Based on 581 reviews ## Pricing Value for money 4.5 (533) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/143648/Ecwid/pricing/) Free $0.00 It includes: - Facebook Pixel - Mobile Responsive Shopping Cart - Online Store - Social Media Advertising - Unlimited Bandwidth - Website Integration Venture $25.00 Flat Rate,Per Month It includes: - Advanced SEO Tools - Android and Ios Store Management App - Automated Tax Calculations - Discount Coupons - Facebook Pixel - Facebook Shop - FB Messenger Live Chat - Gift Cards - Instagram Store - Inventory Management - Marketplaces - Mobile Point-of-Sale - Mobile Responsive Shopping Cart - Online Store - Social Media Advertising - Unlimited Bandwidth - Website Integration Business $45.00 Flat Rate,Per Month It includes: - Abandoned Cart Emails - Advanced SEO Tools - Android and Ios Store Management App - Automated Tax Calculations - Call Support - Chat Support - Create Orders - Discount Coupons - Ebay Integration - Facebook Pixel - Facebook Shop - FB Messenger Live Chat - Gift Cards - Instagram Store - Inventory Management - Marketplaces - Mobile Point-of-Sale - Mobile Responsive Shopping Cart - Online Store - Product Dimensions - Product Filters - Product Variations - Social Media Advertising - Staff Accounts - Unlimited Bandwidth - Website Integration - Wholesale Pricing Group Unlimited $105.00 Flat Rate,Per Month It includes: - Abandoned Cart Emails - Advanced SEO Tools - Alice POS - Android and Ios Store Management App - Automated Tax Calculations - Clover POS - Create Orders - Discount Coupons - Ebay Integration - Facebook Pixel - Facebook Shop - FB Messenger Live Chat - Gift Cards - Instagram Store - Inventory Management - Marketplaces - Mobile Point-of-Sale - Mobile Responsive Shopping Cart - Online Store - Product Dimensions - Product Filters - Product Variations - Social Media Advertising - Square POS - Staff Accounts - Unlimited Bandwidth - Website Integration - Wholesale Pricing Groups Value for money 4.5 (533) 4.5 Based on 533 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ FreshBooks](https://www.capterra.com/p/142390/FreshBooks/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Xero](https://www.capterra.com/p/120109/Xero/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (501) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (501) 4.5 Based on 501 reviews ## User reviews Overall rating 4.6 Based on 582 reviews Filter by rating 5(385) 4(168) 3(21) 2(3) 1(5) Mentioned topic Sorted by most recent BM Blair M. CEO Building Materials ### "Five Star Great Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 4, 2025 Good. I would and have referred this to others. It is a decent starter platform to run your ecommerce business on. Pros Very easy to use and set up. Good value for the money. simplifies the whole shipping and label printing process. Alerts you when orders have been placed. Cons It does have a learning curve when you initially set it up it can be frustrating. Customer support isnt awful but it could be better. Overall Im not that disappointed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Amber L. Owner Retail ### "Would recommend, just not for beginners" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 24, 2025 I needed a low cost or free website for my small business that I could set up using my android. I found Ecwid and spent months setting up my website, I was a complete beginner and had to learn everything as I went. I was pleased with the search ranking my website had, which indicates that Ecwid provides good SEO results. I ended up switching to a more user friendly platform, but overall I would recommend their services. Pros The website is fully customizable and the limited free version is still very useful for small businesses. Cons It isn't beginner friendly, there's a lot of trial and error involved to figure things out. I don't work from a desktop and Ecwid is mostly usable on mobile devices, but not very well. Alternatives considered [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reasons for choosing Ecwid Squarespace was too expensive for me at the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Vincenzo Bernardino R. Freelance Marketing and Advertising ### "Easy and seamless but for a price" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 June 3, 2025 I used it many years ago when I got my first clients for website/ecommerce development and me as a non-dev person (marketing) didn't have a stable partnership with a web developer so I was looking for solutions to set up ecommerce fast. Back then the starting plan was free. Pros I love the of set up and management on wordpress website, making it super easy to start an ecommerce Cons Price bumps without logic from 5 to up to 100 products, not taking in consideration small business with stores that usually range 30-50 products Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) The client didn't have a budget for a web developer that would help with set up and management Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Anna M. owner, designer, web developer Design ### "Great solution for starting your first online shop if you have zero experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 27, 2025 Fantastic tool for beginners, it might not have many super advanced and fancy options but it is easy to use and start selling online especially when you are a beginner. Pros How easy it is to use and the fact that it is so user friendly that even with no experience with websites and woo-commerce you can still successfully set up a shop Cons Connecting to the domain that I already purchased was confusing at first but it might be due to my lack of experience but other than that it was easy to use Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) I use Exwid for people with zero to little experience because it is more user friendly than WooCommerce. WooCommerce can scare people away because of its complexity Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reasons for choosing Ecwid I use both of them depending on the situation, but for beginners I always go for Ecwid so that they could try and see how it is to run online shop Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KY Kaiden Y. Owner Fishery ### "Not free like it says" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 May 9, 2025 I wasn't pleased with you having to pay just for the minimum. Pros It seems like a very good website for small businesses. Cons It claims it is 100% free but that is not true, you have to pay no matter what. It is in no way free like it says. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Marie-France S. SEO and Content Writer Retail ### "Nice platform that´s been evolving their offer" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2025 Although at first the platform seemed, for some needs, limited, overtime I saw Ecwid evolve offering new options and features that could make websites even better! I also liked the customer service which you could reach out via email and their agents were available 24/7, explanations were on top, like when I had doubts to implement a code on html or else. Pros I used Ecwid for a whole year. I liked the fact that the plans to choose from were financially accessible. On the other hand the platform was very intuitive to build your website through templates. Cons At first it was difficult or limited with specific options to build your site, for instance, the navigation menu / bar wasn't as customizable as I needed. Basically you had to stick pretty much to what the platform offered with little freedom. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 5, 2025 Thank you for your review! Your feedback will help us further improve our platform. NL Nicholas L. Operations Manager Retail ### "Great Product for Our Needs with Some Room for Improvement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 6, 2024 Ecwid has been very easy to use and their customer service is great. While there are still a couple things we would like to see, overall we are very happy with the available features they offer. Pros Ecwid was very easy to setup and work with. Their "New Gen" site editor gave us improved tools and design features to work with that really helped our site's aesthetics and include more information as well. Cons I would have liked to have more detail and control over site and sales analytics. They recently improved on this, but there are still a few options missing that would be helpful to our business. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PD Phil D. Ecommerce Technical Manager Marketing and Advertising ### "Really good starter option" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 23, 2024 Really good starter option but feel you can outgrow it fairly quickly Pros Easy setup and go. Allows easy import of product data Cons Lack of additonal feature options or ability to add custom code Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JV Jonathan V. Owner Computer & Network Security ### "Good but can be too expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 October 1, 2024 Overall, its good if you are starting an online store for the easiness but at the end it can get too expensive. Pros Easy to use, easy to integrate payment methods. Cons Got too expensive and price is to high for the amount of tools it got. Alternatives considered [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/) Reasons for choosing Ecwid It was cheaper at that time. Now Its too expensive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CL Cynthia L. Director Airlines/Aviation ### "Simple shopping cart solution for website." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 9, 2024 Overall experience has been very good. The Ecwid shopping cart works nicely with our website. Pros Ability to easily integrate a small product inventory into our own website. Cons Incorporating shipping options/costs was a bit confusing. Alternatives considered [PayPal](https://www.capterra.com/p/207944/PayPal/) [Weebly](https://www.capterra.com/p/246168/Weebly/) Reasons for choosing Ecwid Ecwid provided the simplest and most attractive interface to place our products on our website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/143648/Ecwid/reviews/) Popular comparisons [Shopify vs Ecwid](https://www.capterra.com/compare/83891-143648/Shopify-vs-Ecwid)[WooCommerce vs Ecwid](https://www.capterra.com/compare/143648-225601/Ecwid-vs-WooCommerce)[Wix vs Ecwid](https://www.capterra.com/compare/143648-169007/Ecwid-vs-Wix)[Squarespace vs Ecwid](https://www.capterra.com/compare/143461-143648/Squarespace-vs-Ecwid)[ikas vs Ecwid](https://www.capterra.com/compare/143648-10006487/Ecwid-vs-ikas)[PrestaShop vs Ecwid](https://www.capterra.com/compare/134005-143648/PrestaShop-vs-Ecwid)[BigCommerce vs Ecwid](https://www.capterra.com/compare/131883-143648/Bigcommerce-vs-Ecwid) [Adobe Commerce vs Ecwid](https://www.capterra.com/compare/143648-227129/Ecwid-vs-Magento-Commerce)[Square Online vs Ecwid](https://www.capterra.com/compare/143648-275800/Ecwid-vs-Square-Online)[SellerChamp vs Ecwid](https://www.capterra.com/compare/143648-179124/Ecwid-vs-SellerChamp)[Lightspeed Retail vs Ecwid](https://www.capterra.com/compare/120491-143648/Lightspeed-Retail-vs-Ecwid)[NetSuite vs Ecwid](https://www.capterra.com/compare/135757-143648/NetSuite-vs-Ecwid)[SKU IQ vs Ecwid](https://www.capterra.com/compare/143648-186941/Ecwid-vs-Sku-IQ)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)