# Page 7 | Ecwid Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 7 - Is Ecwid the right eCommerce solution for you? Explore 582 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/143648/Ecwid/reviews

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Ecwid

4.6 (582)

[View alternatives](https://www.capterra.com/p/143648/Ecwid/alternatives/)

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Last updated March 13th, 2026

# Page 7 - Reviews of Ecwid

## Showing most helpful reviews

Showing 151-175 of 582 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SW

Shana W.  
Owner/Designer  
Design  
Used the software for: 1-2 years

### "Completely Positive"

October 5, 2017

5.0

It allowed me to showcase my business in several different areas of the web: ECWID store Facebook Also my personal store Integrates with my payment acceptance company allows me to display my products the way I envision them to be displayed to the public

Pros

No issues or glitches Solid Build Store Design Variations Awesome Customer Support Well documented guides to read and learn from Fairly easy to learn and use Continuous Improvement Updates Positive Messages and Blogs Offers a free version Payment Options Avaliable No Contracts Seems to cater more to start-ups and small business owners that do not require all the fancy, expensive software to run their business.

Cons

Themes are Pricey I'm not fond of the Product qty limitations We all want "More for your Money" deals

Review Source

John B.  
Art Director  
Printing  
Used the software for: Less than 6 months

### "This is our webstore!"

September 17, 2019

5.0

When Adobe Muse announced it was going end of life I was very worried, but wocode.com stepped up to the plate and Ecwid offers their E-commerce platform through that ecosystem and I could not be happier!

Pros

SOOO easy to use! The options are easy to use! In about a day I was about to set up the entire storefront. This included linking our shipping accounts, our payment options, adding some products with all of our options. The best part is, I was able to show my boss how he could manage the storefront himself! This ecosystem is very well done!

Cons

None that I can think of! We are a print shop with some very complicated product offerings and this store is able to handle those for us with no problems!

Review Source

KS

Kenneth S.  
Publisher, Author  
Publishing  
Used the software for: 2+ years

### "Great to work with easy to use."

October 14, 2017

5.0

Sales of ebooks and hardcopies for my publishing business.

Pros

Set up ease of use, functionality is detailed and great. I found I can integrate it well with my Business elite theme on WordPress easily with great function on desktop and mobile display.

Cons

Some themes on WordPress do not integrate the Ecwid widget well. But customer service will try to make workarounds to install e-commerce onto the theme.

Review Source

VR

Verified Reviewer  
Student Housing Agent  
Real Estate  
Used the software for: 2+ years

### "THE BEST "

May 8, 2019

5.0

I have 2 businesses and I use Ecwid.com for both. It is very easy to use. I set up my stores myself with no experience in IT. Ecwid is very easy to use. Ecwid is simply the BEST! !!

Pros

Ecwid is very easy to use and user friendly

Cons

None. I like everything about Ecwid! :)))))))))

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Ecwid

Ecwid is cheaper than the other products and I really like the platform, design and animated videosearch which help users while setting up the store. Make it all easy whereas the other products which I did not choose such as shop if you look so complex to use...

Review Source

PR

Paul R.  
Managing Partner  
Music  
Used the software for: 6-12 months

### "Good Solution for E-Commerce"

December 7, 2020

5.0

Easy to do business with the platform, just make sure your configurations are correct and you will be good to go.

Pros

My Ecwid store is embedded on my website. I choose it because it's a good value, and has easy integration with Printful. I wanted to be able to do print-on-demand as I have no desire to stock an inventory. This system works perfectly for my needs.

Cons

When I first started using Ecwid's integration with Printful, I didn't take the time to look at all of the videos, and read the FAQs. This was my mistake, and it caused me unnecessary confusion as my store grew. There is nothing complicated about the process, but you must understand all of the configuration parameters to make it all work correctly.

Review Source

KF

Ken F.  
Owner/Op  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Works fantastic for all my needs."

October 21, 2016

5.0

I am just thrilled with my experience with Ecwid, it was really easy to build my webstore and maintain it. I like how easy it is to add categories and new products. With the online order tracking it makes keeping track of paid, shipped orders. I would highly recommend it to anyone looking to open their own store.

Pros

Ease of use is a huge thing as I had never run a webstore before and they really come through on that! Any questions I have had, they have been really quick about getting back to me and helping me fix the problem. You can easily add it to any existing website, or facebook which is a great feature allowing you to sell on many different locations.

Cons

At this moment I can not think of anything as a Con, things have gone pretty smooth for me.

Review Source

CD

Christel D.  
Owner  
  
Used the software for: 1-2 years

### "All good things for your Online Shop in one easy to understand place"

November 27, 2017

5.0

Peace of mind knowing that all is well and if there is a problem help is literally 2 minutes away.

Pros

Easy to get going and start selling. Then later on there are plenty things that you can customize and tweak. Easy payment gateway setup are also a great thing. Entering products into the catalogue is clear and easy to do. Taxes, shipping and discounts are well organized and easy to find and use. And should you have problems help is IMMEDIATELY available. I have never had to wait more than a few minutes to chat with a person to answer my questions. They will also help you hands on if there is something that you cannot figure out. I have no understanding of anything computers and had my shop up and running within a few hours.

Review Source

RH

Ron H.  
Founder  
Non-Profit Organization Management  
Used the software for: 2+ years

### "I Love Ecwid"

May 10, 2022

5.0

My overall experience with Ecwid is excellent the one time I had to call tech-support was a great experience and my question was answered immediately.

Pros

From the beginning It was easy to integrate the software with my website and my Facebook page.

Cons

I actually have no cons at this time, this platform has been everything I have needed for e-commerce.

Review Source

Philisa N.  
Assistant Administrative  
Telecommunications  
Used the software for: 1-2 years

### "Great for selling online"

September 15, 2018

4.0

Pros

It has great and easy to use features and i like that they have a free plan to start with

Cons

there is nothing i dont like at the moment

Review Source

JL

Justin L.  
Marketing Operations Manager  
  
Used the software for: 1-2 years

### "An Excellent, Light-Weight Shopping Cart Tool"

February 22, 2018

5.0

Our organization chose Ecwid after much shopping around. We needed to deploy a shopping cart quickly that would allow us to sell a handful of products. The trick for us was that we also needed to integrate the cart into our highly-customized website and into our contact database systems. Using Zapier and few small tweaks to the widget code, we were able to accomplish all of the above on schedule. It has been a wonderful tool for our needs.

Pros

Incredibly intuitive and easy to use and implement. Lots of out of the box widgets, styling and customization options. An extremely good value for the money.

Cons

Does not have all the bells and whistles of a more robust shopping cart solutions, however, I think this should only be a deal breaker for larger organizations or sites that need to manage more than a couple hundred of products. I also think that some of its export functionality leaves much to be desired, namely that it doesn't include Auth.net purchase IDs in the export, but we've been able to work around it.

Review Source

JL

Joe L.  
Marketing Lead, Software Developer  
Information Technology and Services  
Used the software for: 1-2 years

### "Own 3 Ecwid stores. Good value, a few serious issues."

October 26, 2016

4.0

Ecwid provides a great way to sell both hard and digital goods. I have three stores for various businesses I run. Makes keeping my books and orders really simple, and simple is good. Two issues that affect our business: - No optional Tax-Exempt status for customers who qualify such as NGO or school customers. Ecwid work-around is to "refund" tax amounts back to customers after purchase. - Cannot purchase or manage multiple stores with one account, must have a different username/password for each store.

Pros

Quick and easy product set up and display options. Easy to add the ability for customers to make alternate choices. Quick checkout system. Cool help-desk people that are fairly quick to reply to questions and chat requests.

Cons

Lack of Tax Exempt option. Have to have multiple accounts to manage multiple stores.

Review Source

MV

Manideep V.  
Podcaster  
Media Production  
Used the software for: 6-12 months

### "Ecwid Review "

February 19, 2023

4.0

Pros

Ecwid is great software for small businesses and solo entrepreneurs who are starting their businesses. It provides a ton of features and offers a free business site to sell your products. To avail some features you need to buy their plan but that's inexpensive too.

Cons

Although it's great for beginners, it may not be best for big businesses who are looking for a lot customisation. As the features may not be adequate for big businesses

Review Source

AR

Adorie R.  
Owner  
Apparel & Fashion  
Used the software for: 6-12 months

### "Great Job!"

December 2, 2020

5.0

My experience with Equity has been very good and I look forward to using the company for many years to come much less expensive than my Etsy account.

Pros

The product is very easy to use. I would highly recommend it. It was very inexpensive compared to other companies. I called their customer service to find out about a discount they are running and they gave me half off for the year first year. Thanks to ecwid I am able to pay for it with my first couple orders.

Cons

I really can't think of any cons yet. It was at

Reason for choosing Ecwid

I chose a quick because I had seen several good reviews on line and the company was much less expensive than the average and I paid yearly so I have no monthly fees.

Review Source

RS

Ria S.  
Owner  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Ecwid has been a great product for us. Very easy to implement but flexible enough for our needs. "

August 15, 2017

5.0

It's very user friendly, easy to integrate with my websites, and flexible enough to meet our store needs.

Pros

I love having one store that integrates into all four of our websites. Ecwid was very simple to integrate with wordpress and I love the features such as shipping calculated by USPS shipping rates, so I don't have to worry about "guessing" on S&H costs for products. I also really love the mobile app - I can ship products and notify the customer real time with their tracking number right away. It also integrated with my PayPal account without any problem.

Cons

No negative comments come to mind at this time. If anything, I would love to see all custom invoices for the Venture plan. But, that's pretty minor!

Review Source

DS

Derek S.  
Sales  
Machinery  
Used the software for: 2+ years

### "Pretty straightforward to build a store, with some neat functions for product categories."

September 8, 2017

5.0

A better organised online store, with the ability to present product lines in ways customers would wish to browse for them, via multiple categories.

Pros

Pretty much ready to work, from the word go, with minimal configuration. There are some very neat way to organise products within multiple categories, to cater for different ways customers may browse for them.

Cons

It would occasionally be useful to have 'phone support during UK timezone office hours. It would be extremely useful to be able to display both the net (without VAT) and gross (with VAT) prices for products.

Review Source

EC

Edward C.  
eCommerec Director  
Education Management  
Used the software for: Less than 6 months

### "Shopify is too big for it's britches, use Ecwid"

September 11, 2019

4.0

So far so good

Pros

You can get up and running on Ecwid with a "Free Forever" account. This will only allow you 10 items to sell but as a start this is well enough. Other platforms will offer a 30 day trial but then you need to pay to continue.

Cons

Most of the best features have to be paid for. Will probably do soon as the pricing plans seem reasonable and the options (selling on Facebook and Instagram) seem to be worth it.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Reason for choosing Ecwid

Totally free to have 10 products forever. Once we have consistency in selling off Ecwid there is no doubt we will pay for more products and extras.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

This was much easier to get up and running than Shopify. After comparing a dozen platforms once we needed to exit Shopify, Ecwid was the easy and best choice for us. Shopify did not stand behind a fraudulent purchase. Don't know yet, and hope we don't find out, how Ecwid will stand behind us as a seller and customer.

Review Source

Eunice Merveille D.  
Assistante  
Computer & Network Security  
Used the software for: 6-12 months

### "Logiciel de commerce "

October 23, 2023

4.0

Pros

Ecwid est un logiciel qui permet aux utilisateurs de créer des boutiques ou des entreprises et facilite aussi la publication et la vente en ligne

Cons

Je n'ai encore trouvé rien de compromettant a cet application

Review Source

CF

Carole F.  
Educational Consultant  
Education Management  
Used the software for: 1-2 years

### "An amazing, powerful and affordable online store!"

October 25, 2016

5.0

I have been an Ecwid customer for a year now. I cannot tell you how appreciative I am of the product, its ease of use -- both for me and for my customers -- and the friendly customer support. I had some technical issues in the beginning that the patient staff helped me to rectify. My customers love the streamlined process and I do too! That I am able to manage my sales, my unpaid orders and confirm shipping from my phone is a HUGE help. Making e-files available to my customers for automatic download has saved me a minimum of 60 hours of emailing this year alone. Amazing. My business is booming and I credit the ease of the Ecwid system for at least part of the success! :o) Thanks for a great and affordable product! Carole

Pros

ease, portability, streamlined nature, adaptability

Cons

shipping issues... postal code issues...

Review Source

DR

Deyvid R.  
Business Owner  
Cosmetics  
Used the software for: 6-12 months

### "Freedom to manage and quick access to change and configure different items."

October 21, 2016

4.0

We are very happy with the results we are achiving with our online store. The main characteristic of the ecwid store is the accessebility to all the orders and specially with all the content and configuration of the store. We would like to sugest that on the Brazilian version of the store it would be very helpfull if the store could be integrated with the government invoice issuer (nota fiscal eletronica).

Pros

How easy it is to sell to different countries, we like how the language changes depending on the country where the person is bying from. Its very easy to manage and to change the configuration of the store.

Cons

The store could have multiple currencies available. The Brazilian version could integrate an online invoice (Nota Fiscal Eletronica). For people selling all over the world it would be good to have not only the multiple currencies but also the payment methods integrated according to the contry.

Review Source

Joseph O.  
Head of Digital Content & Social Media  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy E-Commerce Of Course"

August 31, 2019

5.0

Pros

I wanted to help a client be able to get their products online and selling in a short amount of time. Ecwid makes the process as simple as possible to get business started. Also, the good and clean design is easy on the eyes.

Cons

So far, I have not encountered any major flaws for the needs of a small business. If you were looking to build an e-commerce site for a bigger business, there may not be enough features to support the volume of products to be uploaded to the site.

Review Source

VR

Verified Reviewer  
Proprietor  
Internet  
Used the software for: 1-2 years

### "Good lower-cost alternative to some e-commerce services"

September 17, 2020

5.0

For clients on a very tight budget with only a few products to sell, Ecwid can't be beaten. It's a professional-level product with all the features you need to create a good-looking store that does the job. The professional plans are well-priced as well.

Pros

Ecwid's an approachable product. The website is well laid out, the offering well-described, the pricing clear and the free version allows you to set up a store with up to 10 products, which is very generous. Third parties have also done a good job of integrating Ecwid with RapidWeaver, a web design program.

Cons

There's nothing about Ecwid in particular, just the complexities of setting up a store that has to handle multiple shipping options to different countries, whilst complying with different privacy and ecommerce regulations. On the whole I've been very satisfied with Ecwid.

Review Source

AB

Adrianna B.  
Freelancer  
Apparel & Fashion  
Used the software for: 1-2 years

### "Great Value with Any Plan"

October 20, 2016

5.0

I really love ecwid. Occasionally I'll look for other products just to see if I'm missing out on anything innovative but nothing ever out ranks ecwid. You get what you need to be successful even with the free plan. I love the apps and the fact that they are constantly adding more. I love all the features especially the ability to customize the smallest details. Support always responds quick and is extremely detailed and helpful. Also, they are very friendly and approachable which is awesome. Overall I'm more than satisfied with my experience. Ecwid has EVERYTHING I need even before I know I need it. Even the blog post are beneficial and detailed so I actually look at them versus other emails I just trash immediately. Ecwid is the bomb dot com.

Pros

Apps, customizing the store details, support, the ability to customize even the smallest details like how prices appear.

Cons

Inability to change social icons. Site preview on devices shows the original starter cart with the surfer dude.

Review Source

KF

Katey F.  
Entrepreneur  
Food & Beverages  
Used the software for: 1-2 years

### "Get your business up and running straight away - no more excuses"

October 26, 2016

4.0

Ecwid makes it incredibly easy to get your business up and running without anymore excuses that 'you don't know programming'. Even a basic website like mine can start generating money in no time at all. You don't have to pay thousands for a fancy website, when you can install Ecwid on your site and with a few simple touches, customers can know how to buy your products.

Pros

Ease of use and setup. A computer layman can add products and manage stock levels. Great it suits mobile devices as well. Instant update.

Cons

Lack of options for customers to input multiple discount coupons. Small loading time on website. Times out for few customers and they have to reload the order. It is a pain having to switch between headings in order to edit orders.

Review Source

AY

Andrea Y.  
Owner/operator  
Retail  
Used the software for: 1-2 years

### "Great for small business"

October 21, 2016

4.0

I've been using ecwid for a year and a half; it suits my small business needs and I'm happy with the features. Two features I would like to see added are more partnership with shipping services (I use ShippingEasy which integrates well) but not many of the other services integrate with Ecwid so that could be a problem for some people. I also would like to see ecwid offer shipping services for different size boxes - 99% of my shipments are the same size but for the other products I had to get creative to incorporate the shipping costs.

Pros

It's easy to use, and integrates with ShippingEasy for easy shipments.

Cons

It's small compared to shopify which means not all add-ins integrate well. I also would like to see ecwid to allow multiple shipping locations in Canada and USA

Review Source

Jennifer W.  
Owner/Trainer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Ecwid works for what I need right now"

February 1, 2019

5.0

Pros

ecwid was a great choice for me as a new business owner because of the price

Cons

I do not like the fact that i can't get good help unless I pay. I find it ridiculous that when i was a free user i couldn't get what i needed. why would that make me want to pay in the future.

Review Source

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