Iterable

Pros: Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Cons: The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Pros: It's got a more modern design that the other email marketing behemoths, and still effective and simple to integrate with.

Cons: The analytics can use some upgrading for better visualizations, but the information is there and easily accessible.

Pros: I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Cons: There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

Overall: Email marketing

Pros: Interface is very clear, easy to create complicated email or SMS flows. It also supports different types of API integration, such as API call, or mobile push, webhooks, which makes it really easy to integrate into different platforms.

Cons: It would be nice if the campaign analytics can be more customizable, and provide more information.

Pros: Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too

Cons: The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

Pros: Flexibility with any type of desired build out, always improving their product

Cons: Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own

Recommendations to other buyers: determine the needs of the client before deciding if this platform is right for you

Pros: It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Cons: I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

Recommendations to other buyers: Perhaps a more accurate integration with donation tracking platforms like stripe would be cool and easier for donation tracking purposes to specific emails sent.

Pros: The user interface is very clean and easy to use. The support staff is always there to help when I need it!

Cons: Honestly, there are very few issues that we've experienced. Maybe developing more of a robust mobile app, but that's it.

Recommendations to other buyers: Make sure to check how the products features align to your own company's goals/needs.

Comments: I seriously cannot say enough amazing things about Iterable. It has completely revolutionized the way we execute email marketing. It allows for far more sophisticated email list segmentation and trigger email / drip marketing campaign development vs. our previous Email Service Provider. It is a powerful tool that yields powerful results. Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor. I cannot recommend this product more highly! Oh, and the level of customer service is beyond anything I've ever experienced. I've had all my service requests¿even ones submitted late on a Friday or Saturday night¿promptly addressed. I feel like its a real partnership, which is a great feeling.