# Page 2 | Iterable Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Iterable the right Email Marketing solution for you? Explore 63 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/143902/Iterable/reviews

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Iterable

4.3 (63)

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Last updated March 13th, 2026

# Page 2 - Reviews of Iterable

## Showing most helpful reviews

Showing 26-50 of 63 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

OJ

Oparanya J.  
Finance Manager  
Construction  
Used the software for: 1-2 years

### "Iterable Is a Great Customer Engagement Solution"

April 30, 2024

5.0

Pros

I like the effectiveness of Iterable, which is an amazing customer engagement solution. Iterable has been reliable and easy to implement.

Cons

The features of Iterable are so amazing. I have no reasons to dislike Iterable.

Review Source

VR

Verified Reviewer  
CRM Lead  
Food & Beverages  
Used the software for: 2+ years

### "Great Tool for CRM Beginners"

October 10, 2023

4.0

When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window.

Pros

It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools.

Cons

The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Scaling

Review Source

VR

Verified Reviewer  
Lifecycle Marketing Manager  
  
Used the software for: 6-12 months

### "Easy to use with potential for powerful customization"

April 30, 2018

4.0

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Review Source

VR

Verified Reviewer  
Product Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Easy and powerful"

December 10, 2021

5.0

Pros

It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully.

Cons

Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity.

Review Source

Paul C.  
CRM Manager  
Automotive  
Used the software for: 2+ years

### "State of the art email campaign tool"

June 29, 2021

5.0

Pros

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Cons

I feel the reporting is the one weak point, there can be much improvement here.

Review Source

Raja D.  
Email Operations Manager  
Internet  
Used the software for: 1-2 years

### "Great innovative, growing product and highly recommended."

May 1, 2018

5.0

This product helps us daily with our email marketing needs.

Pros

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Review Source

MF

Mohamed F.  
Associate Payments  
Banking  
Used the software for: 1-2 years

### "Uncomplicated tools to ensure the effective reach of marketing campaigns"

February 13, 2023

5.0

Iterable has helped us organize marketing activities and improve their tracking methods. Iterable's advanced technologies also enable us to efficiently classify potential customers so that we can provide them with the information that best suits their needs.

Pros

Iterable's easy-to-use interface helps us prepare and run marketing campaigns better, as we can also customize several different funnels to ensure we meet the needs of all potential customers. Iterable enables us to segment processes, ensuring that customers can access all the details they need. The ready-made templates are perfect, and we can easily customize them to fit the content we want to present. The reports also provide all the details of the processes, including the actual reach rate, so that we can assess the actual interaction and identify areas for improvement.

Cons

We had some issues with integration with other apps that we need to manage workflow and monitor customer contact, and the Iterable support team helped us find the best way to connect with the rest of the apps as well as manage all operations related to our marketing campaigns from one platform.

Review Source

VR

Verified Reviewer  
Digital Director  
Public Relations and Communications  
Used the software for: 2+ years

### "Rare Gem"

June 9, 2020

5.0

We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

Pros

It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Cons

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Review Source

Anita T.  
Senior Product Marketing Manager  
Internet  
Used the software for: 6-12 months

### "Impressed with the breadth of functionality"

May 8, 2018

5.0

Pros

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Cons

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Review Source

BK

Brent K.  
Sr. Manager Email Marketing  
Retail  
Used the software for: 1-2 years

### "Iterable - Marketing Automation Review "

August 4, 2022

4.0

Overall it is a very good product with good support and with a good product road map it can be top of its class.

Pros

Custom events are scalable and extremely custom

Cons

The reporting needs updated on what can be queried to report on

Review Source

VR

Verified Reviewer  
Director of Email  
Internet  
Used the software for: 6-12 months

### "Iterable has a lot of potential"

September 19, 2018

4.0

Pros

The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.

Cons

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.

Review Source

Molly E.  
Community Specialist  
E-Learning  
Used the software for: 6-12 months

### "Powerful tool, worth the hike up the learning curve"

September 13, 2018

5.0

Pros

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Cons

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

Review Source

VR

Verified Reviewer  
growth  
Information Technology and Services  
Used the software for: 1-2 years

### "Best email workflow tool"

August 6, 2021

4.0

Pros

Default standard for email drip campaigns. This is Iterables core competency and it shows.

Cons

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address. Which makes sense in an email only world but is limiting for phone number only records

Review Source

SK

Sara K.  
Email Marketing Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Iterable Review"

December 4, 2023

4.0

Pros

I liked Iterable for its user-friendly interface, seamless deployment, robust workflow features, and the simplicity it offered in creating segments and targeting specific audiences.

Cons

One drawback of Iterable was the difficulty in reporting. It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.

Review Source

VR

Verified Reviewer  
Product manager  
Media Production  
Used the software for: 2+ years

### "Powerful marketing automation platfor"

April 3, 2021

4.0

We have use it over 3 years, good platform

Pros

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio. Y

Cons

Segmenttation tool is very good, but is. not easy to use. dosen t have any cms or CRM

Review Source

VR

Verified Reviewer  
Counseling Intern  
Mental Health Care  
Used the software for: 1-2 years

### "Very helpful for omnichannel marketing"

April 5, 2019

5.0

This software makes it much easier to work with cross channel marketing. I was able to keep track of my data easily and make sure that I had accurately uploaded everything, which eased my anxious mind. Being able to present the data from the marketing easily to administrators was also useful.

Pros

I loved that I could easily update social media, email, mobile, and blogs with slightly different campaigns. It took me much less time than before when I had to do individual updates.

Cons

Still difficult to upload photos - process is a little tedious compared to the ease available in other areas.

Review Source

VR

Verified Reviewer  
Jr. Operations Manager  
Consumer Goods  
Used the software for: 2+ years

### "Helpful but a pain"

July 19, 2022

3.0

Pros

I can send out mass comms to our customers in a matter of minutes

Cons

Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times

Review Source

VR

Verified Reviewer  
Marketing Strategist  
Political Organization  
Used the software for: 6-12 months

### "Great email marketing platform"

September 13, 2018

4.0

Great email marketing platform. Has met our clients needs and is always rolling out new features and webinars.

Pros

User friendly, easy access to Iterable Support through Intercom, big fan of the workflows

Cons

Sometimes there are glitches and queue congestions that can take awhile to fix.

Review Source

VR

Verified Reviewer  
Vice President of Client Services  
Marketing and Advertising  
Used the software for: 2+ years

### "Best marketing platform"

September 25, 2018

5.0

Pros

Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Cons

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Review Source

VR

Verified Reviewer  
Email Marketing Manager  
Internet  
Used the software for: Less than 6 months

### "Great Flexibility to do what you need"

September 26, 2018

4.0

Its been great, the customer support really surprised me - they're very responsive.

Pros

The database structure is similar to our CRM - so it houses all our data and allows me to access and data point I need. Handle bars are easy to use to customize based on any information and access any information about a lead in an email.

Cons

Its one thing that they say they're working on: in the database there are objects with arrays. However, in segmentation if you want to query against two fields in an array, it wont look for the criteria to match in the same array, they can be in different arrays.

Review Source

TD

Tim D.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Iterable Marketing Platform"

April 30, 2019

5.0

Pros

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Cons

Like any platform sometimes processed are delayed. More information when maintence is being performed would be useful.

Review Source

VR

Verified Reviewer  
Web Solutions Architect  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Painful implementation and hidden costs for a mediocre email marketing platfom"

January 10, 2022

3.0

Uphill battle for implementation all the way. Make sure you detail out EVERYTHING you need from them and get more than a "sure" from the rep before you commit.

Pros

API is full featured and you seem to be able to do most everything in the client API that you can in the portal.

Cons

So many surprises from our discussions before we started that keep coming up. Delays because of long warmup time, additional external integrations/software we need that were not previously mentioned, data integrations that just are not available.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Consultant suggested this would serve our needs better

Review Source

Heather C.  
Email Marketing Specialist  
  
Used the software for: Less than 6 months

### "Pretty Impressed "

May 1, 2018

3.0

Able to send to a large list without huge delay. We're also able to create improved dynamic emails.

Pros

For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish. They still have a long ways to go, but so far so good. I love how easy it is to upload lists and the workflow area is super intuitive.

Cons

\- Templates should autosave - I wish there was a way to access the file manager outside of editing a template - Being able to edit a single user while within their profile would be extremely helpful

Review Source

CP

Ciprian P.  
Senior PHP Developer  
Consumer Services  
Used the software for: 6-12 months

### "A developer oriented alternative to Mailchimp"

January 4, 2020

5.0

Pros

It has a slew of options and ways of creating audiences and targeting users via categories, funnels, actions and events. The API is very complex and a bit difficult to use if you don't contact the support every day.

Cons

Little documentation and long waiting times for tickets and support requests.

Review Source

WS

Whitney S.  
Email Marketing Coordinator  
Computer Software  
Used the software for: 1-2 years

### "Love using Iterable!"

April 1, 2018

5.0

Pros

Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Cons

The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Review Source

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