# Page 3 | Iterable Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Iterable the right Email Marketing solution for you? Explore 63 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/143902/Iterable/reviews

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Iterable

4.3 (63)

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Last updated March 13th, 2026

# Page 3 - Reviews of Iterable

## Showing most helpful reviews

Showing 51-63 of 63 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Nikki G.  
Fine Wine Content Manager  
  
Used the software for: Less than 6 months

### "New to Iterable, great experience so far!"

April 30, 2018

5.0

Ability to better customize our marketing strategy.

Pros

It is fairly intuitive--I don't have a background in email marketing but it is relatively easy for me to build templates and set up emails. And when I don't know how to do something, my CSM is super helpful!

Cons

It is much more complex than anything I'm used to and is a bit overwhelming while I am in the early stages of use. There is a lot to learn.

Review Source

Abdur R.  
Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Exclusive for email marketing"

August 24, 2019

5.0

The iterable really helps me in attracting more and more customers through email marketing

Pros

The best thing i like about iterable is that it is very user-friendly compared to other email marketing software and their option of multiple accounts is very brilliant to switch from one team member to another

Cons

Honestly speaking I don't found any cons in it really works great for me and I suggest others to take a look at this also

Review Source

LB

Laura B.  
Marketing Manager  
Real Estate  
Used the software for: 6-12 months

### "Iterable is a game changer of an ESP"

June 15, 2017

5.0

Pros

Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too

Cons

The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

Review Source

VR

Verified Reviewer  
Digital Marketing Manager  
Education Management  
Used the software for: Less than 6 months

### "Sophisticated email platform that actually works well"

March 30, 2018

4.0

Pros

It's got a more modern design that the other email marketing behemoths, and still effective and simple to integrate with.

Cons

The analytics can use some upgrading for better visualizations, but the information is there and easily accessible.

Review Source

AH

Andrew H.  
strategist  
Public Relations and Communications  
Used the software for: 1-2 years

### "Iterable is great! Great for marketing for agencies"

November 30, 2017

5.0

Email marketing

Pros

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Cons

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

Review Source

Marylise F.  
Head of Customer Growth  
Computer Software  
Used the software for: 1-2 years

### "null"

February 1, 2016

1.0

Review Source

JK

Jeremy K.  
Operations Manager  
Internet  
Used the software for: 1-2 years

### "Good product for managing email outreach"

April 6, 2019

4.0

Pros

Really easy to put together email templates and try lots of different campaigns and track the results.

Cons

Wish it would integrate with Salesforce natively which would have saved us a lot of time. Required additional developer work to integrate with our database as well.

Review Source

JL

Jeff L.  
Software Engineer  
Insurance  
Used the software for: Less than 6 months

### "Very easy to create campaigns with Workflows."

November 17, 2017

5.0

Pros

Interface is very clear, easy to create complicated email or SMS flows. It also supports different types of API integration, such as API call, or mobile push, webhooks, which makes it really easy to integrate into different platforms.

Cons

It would be nice if the campaign analytics can be more customizable, and provide more information.

Review Source

MR

Michelle R.  
Marketing  
  
Used the software for:

### "The Best Growth Marketing Tool You Will EVER Use!"

October 20, 2015

5.0

I seriously cannot say enough amazing things about Iterable. It has completely revolutionized the way we execute email marketing. It allows for far more sophisticated email list segmentation and trigger email / drip marketing campaign development vs. our previous Email Service Provider. It is a powerful tool that yields powerful results. Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor. I cannot recommend this product more highly! Oh, and the level of customer service is beyond anything I've ever experienced. I've had all my service requests'even ones submitted late on a Friday or Saturday night'promptly addressed. I feel like its a real partnership, which is a great feeling.

Review Source

AT

Amanda T.  
Media buyer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Easy and Intuitive"

August 8, 2019

4.0

Pros

Very easy to use and able to integrate with many other programs.

Cons

Many features, not all are helpful. Often under maintenance with little details of the maintenance being performed.

Review Source

DW

David W.  
Political Account Coordinator  
  
Used the software for:

### "Iterable is awesome"

January 26, 2016

4.0

Pros

It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Cons

I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

Review Source

kL

katie L.  
Account Manager  
Marketing and Advertising  
Used the software for:

### "Love Iterable!"

January 26, 2016

4.5

Pros

The user interface is very clean and easy to use. The support staff is always there to help when I need it!

Cons

Honestly, there are very few issues that we've experienced. Maybe developing more of a robust mobile app, but that's it.

Review Source

JV

Jette V.  
  
  
Used the software for:

### "null"

May 16, 2019

3.0

Review Source

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