---
title: "Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Aha! the right Flowchart solution for you? Explore 566 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/144020/Aha/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-19"
---

Aha!

4.7 (566)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 19th, 2026

# Reviews of Aha!

Ease of use

4.4

Customer Service

4.8

## Pros and Cons in Reviews

Jerrid C

CEOComputer Software, Self-employedUsed the software for: 6-12 months.

“Customer feedback capture is another strong area, since it helps turn customer input into roadmap items instead of letting feedback sit in emails, notes, or disconnected documents.“

July 24, 2026

Klaus Z

Product Lead AIInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes.“

February 11, 2026

Jerrid C

CEOComputer Software, Self-employedUsed the software for: 6-12 months.

“I also like the prioritization and scorecard capabilities because they make it easier to evaluate competing requests and explain why certain items are more important than others.“

July 24, 2026

Jerrid C

CEOComputer Software, Self-employedUsed the software for: 6-12 months.

“It is not the simplest tool to learn, and self-guided onboarding can be challenging at times.“

July 24, 2026

MT

Michael T

Senior Product Operations ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more.“

October 29, 2024

BW

Becky W

Capability ManagerHospital & Health Care, 10,001+ employeesUsed the software for: More than 2 years.

“Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.“

February 21, 2025

Klaus Z

Product Lead AIInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA!“

February 11, 2026

MT

Michael T

Senior Product Operations ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences.“

October 29, 2024

## Showing most helpful reviews

Showing 1-25 of 566 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Brandon E.  
Sales Specialist  
Hospital & Health Care  
Used the software for: 1-2 years

### "Aha! is an excellent product management system"

August 21, 2023

4.0

A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting.

Pros

A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM.

Cons

It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

When our product teams work together across departments and incorporate DevOps, we see great success. Goal-setting, feature-mapping, PI planning, and synchronization with DevOps comprise high-level product management.

Review Source

Response from Aha! Labs

September 1, 2023

Hi Brandon, Thanks for taking the time to write such a great review. It is wonderful to hear how Aha! is helping your organization achieve success across so many different teams and departments. I would encourage you to check out our guides which have great examples and best practices when it comes to roadmaps. Here is one you may find useful: https://www.aha.io/roadmapping/guide/product-roadmap/roadmap-examples. Otherwise our customer success team are all former product managers and would be happy to help! You can reach out to us at support@aha.io.

Grace B.  
Project Manager  
Retail  
Used the software for: 1-2 years

### "Aha is a great product management tool"

September 12, 2023

4.0

Aha's ability to centrally manage many projects and provide seamless Jira integration save time by eliminating the need for developers to switch between applications. It's helpful for making a road map and organizing ideas visually for the company.

Pros

I like how simple it is to log requests for help and suggestions for new items. It's also great for working together on projects with other people in your team.

Cons

The biggest thing that bothers me with Aha is that there isn't a particularly helpful or user-friendly dashboard where you can see all of your open support issues and ideas at once.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Aha's primary function is to centralize and disseminate product-related information and efforts. Because of this, I was able to quickly catch up on the state of development for the goods over which I had taken responsibility.

Review Source

Response from Aha! Labs

November 17, 2023

Hi Grace, Thank you for your positive feedback on Aha! We're pleased to hear that you find it simple for logging help requests and collaborating on projects. We appreciate your feedback on your dashboarding experience. I would encourage you to read through this robust support article to learn how you can build out this view (https://www.aha.io/support/roadmaps/strategic-roadmaps/analytics/dashboards). If you have specific suggestions or further feedback, feel free to share at https://big.ideas.aha.io/. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have.

RA

Raf A.  
Product Marketing  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Don't recommend. Read review for details.."

August 6, 2019

3.0

Would never recommend.

Pros

Cool logo. Good space to house personas and competitor analysis.

Cons

In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you. Awful support. As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Review Source

Response from Aha! Labs

April 8, 2024

Hi Rafael, Thank you for taking the time to leave a review. I am sorry to hear you experienced difficulties with onboarding. We have put a lot of effort into the onboarding experience over the last few years and do pride ourselves on having a super responsive and very knowledgeable support team. We continue to build out our knowledge base with step by step instructions for set up including the Jira integration. For teams who need more assistance we offer concierge services with personalized rollout services. Should you have any troubles in the future our team is available at support@aha.io ready to help.

Greg F.  
Founder  
Sports  
Used the software for: I used a free trial

### "So glad to have finally found and settled on Aha! Quite aptly named!"

May 28, 2022

5.0

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[Trello](https://www.capterra.com/p/211559/Trello/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)

Reason for choosing Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Greg, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. Good news on the trial front — you can enable a trial of Aha! Develop within your Aha! Roadmaps account to experience both tools together. If you are interested, please don't hesitate to send us a note at support@aha.io. Our Customer Success team are all former product managers and would love to answer any questions.

Bastian S.  
Product Management Consultant  
Aviation & Aerospace  
Used the software for: 2+ years

### "An Amazing Tool to Align Strategy and Execution for Product Management"

November 18, 2021

5.0

Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.

Pros

Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!

Cons

While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.

Alternatives considered

[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Richer reporting, deeper feature sets, better use of strategy elements, MUCH better integration.

Review Source

VR

Verified Reviewer  
Administrative Director  
Renewables & Environment  
Used the software for: 6-12 months

### "Aha is great for Project Management"

January 26, 2026

5.0

Overall I love using Aha, because as a project manager, I can prepare documentation, that I can customize

Pros

my information is secure and the customer support is great. I can manage projects easily and customize templates.

Cons

I cannot speak to the Collaboration features as I have not had the opportunity to use them as yet. and in as much as it is value for money, I think it could be cheaper

Review Source

AC

Alex C.  
Law Clerk  
Legal Services  
Used the software for: 6-12 months

### "Project Management Platform for the People"

January 27, 2026

4.0

As a firm we all enjoy our time on Aha! It really does help with project management and convey our ideas while working remotely

Pros

I really enjoy the amount of project collaboration I can integrate on this platform. Aha! make it easy to allow for team collaboration on various mediums, but also makes it easy for all generations to use it.

Cons

It feels a little dated, however this really does help when it comes to integrating all ages to use the platform.

Review Source

CS

Cheri S.  
Operations Specialist  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Great customer support!"

May 15, 2025

5.0

Pros

The customer support is quick to respond and really helpful! Even if I'm asking for a feature that doesn't exist yet, there's usually an idea that addresses my inquiry that support will provide. They will also ask for my end goal if it's unclear. This allows them to fully understand my need and provide any available workarounds. Their answers also usually include screenshots of steps that I need to take in order to accomplish my ask. Providing instructions in this way allows me to quickly execute their suggested path forward.

Cons

There are features that are missing or that do exist, but we're just finding out about a few months after go-live that seem like they should have been mentioned during implementation.

Review Source

BM

Brazola M.  
Assistant  
Computer Networking  
Used the software for: 6-12 months

### "Gets the job done"

January 28, 2026

4.0

Pros

Some pros for Aha! software are great customer support, very helpful and responsive. I also like how you can customize your roadmap just the way you need it.

Cons

Some cons for Aha! software a steep learning curve. It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used.

Review Source

VR

Verified Reviewer  
Customer Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Aha! Is an ideas portal that centralized our feedback in a well structured way."

December 4, 2025

5.0

Overall, myself and my team have had a great experience with AHA! And plan to continue utilizing it for collecting customer feedback and ideas.

Pros

Aha! Is a centralized place for our company to collect feedback and organize ideas. Having multiple products across our company can result in lots of data and ideas - AHA! Helps us centralize this.

Cons

I think the UI/UX could use some work, but other than that it has been very good in providing what we need.

Review Source

BW

Becky W.  
Capability Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "Sensational customer service!"

February 21, 2025

5.0

Pros

We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. \* They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. \* The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS!

Cons

Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

Company decision; product management team requested it

Review Source

CB

Clare B.  
Head of product  
Information Technology and Services  
Used the software for: 2+ years

### "Aha roadmaps"

February 3, 2025

4.0

The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience

Pros

Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives

Cons

The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed

Alternatives considered

[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha was a better fit for our requirements, complex organisation and portfolio

Review Source

MT

Michael T.  
Senior Product Operations Manager  
Financial Services  
Used the software for: 2+ years

### "Aha! sets the bar for Product Team tools"

October 29, 2024

5.0

In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle.

Pros

Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond.

Cons

I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users.

Alternatives considered

[Dragonboat](https://www.capterra.com/p/185477/Dragonboat/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha!'s ability to customize the solution based on our needs was critical, and pushed it ahead of the competition during the evaluation period.

Review Source

AC

Audrey C.  
Digital Marketing Leader  
Information Technology and Services  
Used the software for: Less than 6 months

### "Best customer service, hands down!"

March 3, 2020

5.0

Aha! is so robust. I am learning so much, but it is already making a great impact on the transparency that we needed with our team. Having watchers on projects and activities and the ability to tag anyone that's just a viewer or reviewer is fantastic! We manage over 100 events a year and more than 40 sales people, so keeping them in the loop with our progress is great. It's helping us get out of some paper/e-doc templates that we can now have built into our project card templates so all information can be entered there for ease of reference. I believe that we can pull reports on any field as well. The presentation and reporting features offer a lot. It's a matter of us determining the best views for our team. Their customer service team is outstanding! They respond super fast and are always helpful. They will get on a quick 30 minute call to talk through and walk through issues to empower you to get it right! I know I'm driving them bonkers right now with so many questions.

Pros

Aha! allows you to tie higher level goals to initiatives that can dial down to the most granular level. We wanted the capability to pull reports for our C-level executives to see what we're working on and our previous project management system didn't have that as an option.

Cons

We also loved the workflow features, however there's a little snag in the way we need to visually see our activities and tasks so, unfortunately, right now they don't have the capability to have a true workflow (phases and milestones) tied in with our processes because they get buried in the top level schedule/project. Since we work in the marketing world, our processes are different than the product release projects. If we could have the phases and milestones as a part of the activities so that if we push back the project (schedule) date or postpone in the status field that it would push back all assigned dates accordingly - that would be ideal. Right now, we are managing manually... The notifications are another issue. There's a LOT of notifications that come through my email on a daily basis. Even though I have it set to a daily and weekly digest on each workspace, I still receive too many emails for every task completed or created in projects that I follow. But I don't get an email when somebody comments on something, I have to go to my notifications for that. The my work view is really robust as well. Once you get the hang of where you need to look, it's helpful. However, the naming convention of the records doesn't allow you to know right away which task is tied to a particular project, so we're trying to make sure that we title the tasks and activities accordingly - but that's tough to do manually for project templates with generic tasks.

Alternatives considered

[Asana](https://www.capterra.com/p/184581/Asana-PM/)

Reason for choosing Aha!

Because Aha! is even more robust. I used Asana in my marketing firm for years and loved it, but we are not a Google based company and it still had limited options that Aha! beats.

Switched from

[Basecamp](https://www.capterra.com/p/56808/Basecamp/)

We needed transparency, a department wide overview of all projects and campaigns that we could easily share with the powers that be. There was little project management capabilities that truly helped the team move campaigns forward - so the robustness of Aha! takes care of that and so much more! Now we have a birds eye view of every detail of what we do.

Review Source

RO

Ryan O.  
Senior Business Analyst  
Hospital & Health Care  
Used the software for: I used a free trial

### "Finally A Product Management Application That Solves All Needs"

June 28, 2022

5.0

From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience.

Pros

Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products.

Cons

If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive.

Alternatives considered

[Lucidchart](https://www.capterra.com/p/146136/Lucidchart/)[Azure DevOps](https://www.capterra.com/p/170547/VSTS-DevOps/)[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)

Reason for choosing Aha!

They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Ryan, Many thanks for sharing your review. I am so glad to hear that our Customer Success team was able to help you get set up. Every member of our customer success team has deep product management expertise — and our primary purpose is to increase the happy use of Aha! products. We are available 24/7 and respond to everyone globally within a couple of hours. Please do not hesitate to contact us at support@aha.io if you have any other questions.

BZ

Brian Z.  
Technical Director  
Consumer Goods  
Used the software for: 2+ years

### "Aha! A great Product Tool"

October 3, 2024

4.0

Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional.

Pros

Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature.

Cons

There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing Aha!

More focused on product management over project work

Review Source

JR

Jeffrey R.  
Customer Success Manager  
Industrial Automation  
Used the software for: 1-2 years

### "The standard for Product Management tools"

February 5, 2020

5.0

I am now using Aha! in my 3rd company. One was enterprise SaaS focus, one was a 70 person team and now as a bootstrapped start-up. Each experience has been very positive. I've been able to accomplish what I need without a lot of fuss or distraction.

Pros

Aha! is a great canvas to organize your business, product and customer journey. You can take many of the miscellaneous thoughts you have rattling around in your head, and the many post-it notes you have scattered around your office and put them to use in an organized way. It is hard to emphasize the importance of seeing your ideas and tasks written down and prioritized. Aha! makes it easy to articulate your goals and initiatives in a way that is compelling. Then when feature requests come in (as they inevitably will) you have a canvas for deciding how a request compares against the priorities and compared to other requests. It helps you and your stakeholders come together, discuss and come to a consensus on 'what should we build next.' Another think that I love is the fact that Aha! team does not have a sales function. Instead the platform has invested in a top notch customer support team who will help you customize and build out your plans. They help with introductory, small and big projects.

Cons

Can't think of any specific shortcomings. The platform is very deep and customizable so it can grow with your team's needs.

Alternatives considered

[Azure DevOps Server](https://www.capterra.com/p/177262/Team-Foundation-Server/)[Wrike](https://www.capterra.com/p/76113/Wrike/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

Reason for choosing Aha!

Aha! is the most complete and functional tool for managing the business side of product. It is critical to get this part right before a team writes a single line of code. There are many good tools for managing code development and release pipelines, but that is a different set of utility. The good news is Aha! integrates with code management tools to keep /management/sales/marketing/product in-sync with development.

Review Source

MM

Matt M.  
Release Train Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Excellent product management system with excellent customer support"

June 4, 2021

5.0

It has been a pleasure to work in Aha! and see all that it has to offer. The response time and the quality of responses/follow up has been second to none.

Pros

I like how easy this product is to use and all the features it has to offer. It's easy to setup and configure to meet most of the needs of my team. We are operating within the Scrum Framework and this tool is being used by all Scrum teams in the Agile Release Train (ART). We have been pleased with the analytics functionality to report out how we're doing as an ART.

Cons

There isn't functionality specific to Scrum teams. It would be great to have a 'Sprint report' auto generated so that we can easily see what was done, what was not done during a Sprint, burndown report and other key metrics reported for our Sprint Reviews. Right now, we piece all of this together.

Reason for choosing Aha!

Have close connection/alignment of dev work to the product strategy.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

The strategic product roadmapping functionality and having all the dev team's work connected to the product vision and strategy.

Review Source

LW

Liam W.  
Strategic Programme Director  
Computer Games  
Used the software for: Less than 6 months

### "Simply the best"

February 5, 2021

5.0

Aha has listened to its customers and consistently delivered a product that does exactly what it says on the tin. Customer support is of course world class - fast, responsive, intelligent and useful proactive assistance. Concierge service that comes with Ent+ is extremely useful.

Pros

Everything works how you'd expect it to. It is EASY to use if you spend an hour or two looking at the help videos and basking in the glow of what an amazing product you're investing in. Trustworthy company, eat their own dog food, led by a guy who wrote a book called Lovability. For us, finally being able to visualise our ambitions, go beyond simple roadmapping pitfalls to an optimised value-driven world, integrated with project management tools. Perfect.

Cons

Onboarding through the help files isn't that great, as it's now a fairly large and complex product. However, the accompanying videos are short and perfectly poised to help. You should expect to commit people to this product to understand and train others. Once you've configured and set up it's a breeze and a joy. I could have done with more help containing output from workshops and discussions, whereas currently you need to use a combination of Notes and description fields, or some sort of crossover with Ideas. It isn't very clear and that is surprising seeing as product managers use it. You'd have thought a clear workflow capturing initiative and feature level discussions would be normal.

Alternatives considered

[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

The others tend to focus on planning and prioritisation, whereas Aha has the reporting, strategic end of things is stronger, plus frankly Aha employs product managers to help you. You simply cannot compete with a support team of your peers.

Review Source

PC

Paula C.  
Chief of Intellectual Property  
Hospital & Health Care  
Used the software for: 1-2 years

### "Aha Ideas and Product Management"

February 28, 2023

5.0

Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool.

Pros

The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization.

Cons

The inability to see features and epics on one roadmap/one view is challenging to tell the complete story.

Review Source

Response from Aha! Labs

March 9, 2023

Hi Paula, Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at support@aha.io to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review!

LS

Lisa S.  
Technical Product Manager  
Computer Software  
Used the software for: 2+ years

### "Offers room to grow in to"

December 7, 2020

4.0

Overall Aha! is a very well documented and supported product. The support I've received both over the phone and via email has been great - they really do have experienced product managers available to answer technical questions as well as talk about implementation details/best practices (note: they will make you schedule an appointment if you need to go to the level of screen share...I struggled with that at first but I think it's a gentle way of teaching folks to fish...as most questions can be answered if you take the time to read the documentation). We have also had a good response on a couple of key feature requests which I was impressed by given our modest account size.

Pros

What has been most useful to us is the ability to let the respective teams remain in their tools of choice while being able to knit together an end to end picture from top-level goals down to the execution of features and go to market activity. The pre-built integrations to Salesforce, Zendesk, GitHub, Slack, and Asana made linking the picture together across our org a pretty light lift.

Cons

We struggled with the UI here and there as well as getting folks fully up to speed on the available capabilities/best practices as it is feature-rich. Our approach was an incremental deployment starting in the middle of the data model. If I had a chance to do it again, I would start at the top with clear goals, vision and a focus on capturing product strategy details and then move down through the initiatives and into tracking the implementation details via releases/epics/features. Some of the new enterprise + features around collecting customer feedback are pretty interesting.

Switched from

[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

More features & integrations.

Review Source

RB

Rajesh B.  
Product Manager  
Computer Software  
Used the software for: 1-2 years

### "A thorough product for Product Management/Project Management/Release Management"

June 14, 2021

5.0

Pros

The comprehensive availability of the features needed for Product Management Very well thought product developed for Product Management The customer support is just exceptional. Any queries asked, will not take more than few hours to be answered

Cons

There are few key features like scheduling of report which are yet to be in product. Likewise, there are few more features which can be added to the product to make it better.

Review Source

TH

Tanja H.  
Project Manager  
Farming  
Used the software for: 1-2 years

### "An advanced strategic tool with lots of functions and possibilities"

May 15, 2023

5.0

Aha! is the only tool we are using for common road mapping all over the company. Our plan is to also use the idea portal in the future. That will be step no. 2 for us, we just have tested it a bit so far. Roadmaps are prio.no. 1.

Pros

Aha! is our first common road mapping tool in our company. It helps us to get a common focus on the work to do, and for aligning towards our company strategy. We are getting more and more advanced with different views = roadmaps, but also with the minimum alignment between the different divisions. We use different Release layout, e.g., for SW and for mixed SW/HW.

Cons

I would say that it is a challenge in the beginning for users like me, that have not a product manager background, to see what to do and where it all fits. So a very easy "Aha! for dummies" guide, like the really good film clips that are found in the Aha! internet pages, that would have made my working life a bit easier. But a really like the short film clips, they are very useful. Maybe that could be an option, to make them available from the data model? The you get a bit more info than the text there, they could be linked to the short films directly. =)

Reason for choosing Aha!

Because that could fit our needs for the product side. I know that it could be used for many other areas (project side etc. ) too, but that we are not doing right now.

Review Source

Response from Aha! Labs

May 19, 2023

Hi Tanja, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve strategic alignment. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. It sounds like you found some other helpful clips on our website too! I really like your idea about adding them to our data overview model. We will consider it! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

JC

Jo C.  
Digital Product Manager  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "The only software option for a quality Product Manager to use!"

September 2, 2024

5.0

Always extremely positive. I love the platform and I am delighted by the quality and friendliness of the employees. You make my projects look good!

Pros

They really have thought of everything! The platform has such comprehensive functionality, everything you could need to plan, deliver and communicate your product releases. With so much content, it's a tough job to ensure users can easily learn and get value from the platform but this company is Best in Class at demo's; KB articles, how to videos and live training sessions. Everything is super clear and easy to learn. Why wouldn't you want this as a Product Manager?

Cons

Sometimes the sheer volume of "what's possible" can be overwhelming. Simple things can be hard to figure out because you didn't notice this one setting that is active. With that said, the times that I have needed to figure something out, the articles are super clear and the response time for support is unreal.

Review Source

VR

Verified Reviewer  
Senior Program Manager  
Computer & Network Security  
Used the software for: 1-2 years

### "More than just roadmapping"

December 4, 2020

5.0

We have been extremely happy with the ease of use, overall features and value provided by Aha! for our roadmapping and project management needs. Of particular note has been the support response times and turn-around time on solving reported issues.

Pros

Aha! delivers on the promise to make product roadmapping easy however it offers more than just that. We have been using it as a common platform in product management for planning product roadmaps across the different groups and business units in our organization. While various other tools for managing product features and backlog were already in use integrating Aha! into them allows us to work on and provide an overall big-picture where planning and tracking strategic objectives is more easily done. Among the most useful features for us are the idea portal and flexible reporting capabilities. The reporting features allow us to replace sharing information in powerpoints to sharing a real-time view of product roadmaps and projects. The idea portal has allowed us to create a handful of portals to capture both internal ideas as well as external ones to connect and collaborate with our customers on developing solutions to solve their problems. In addition to that we have also used it as our main project management tool and recently in other functions to for example plan marketing campaigns.

Cons

While it does provide Single Sign-On and directory integration it lacks more flexible group management that would allow you to link permissions and access rights to Active Directory groups to manage via group membership which is typically needed in larger ogranizations and results in some amount of manual work for us in assigning and changing user permissions.

Review Source

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