--- title: "Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Aha! the right Flowchart solution for you? Explore 565 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/144020/Aha/reviews/" page_type: "reviews" language: "en" --- Aha! 4.7 (565) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 1st, 2026 # Reviews of Aha! Ease of use 4.4 Customer Service 4.8 ## Pros and Cons in Reviews Jerrid C CEOComputer Software, Self-employedUsed the software for: 6-12 months. “Customer feedback capture is another strong area, since it helps turn customer input into roadmap items instead of letting feedback sit in emails, notes, or disconnected documents.“ July 24, 2026 Klaus Z Product Lead AIInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes.“ February 11, 2026 Jerrid C CEOComputer Software, Self-employedUsed the software for: 6-12 months. “I also like the prioritization and scorecard capabilities because they make it easier to evaluate competing requests and explain why certain items are more important than others.“ July 24, 2026 Jerrid C CEOComputer Software, Self-employedUsed the software for: 6-12 months. “It is not the simplest tool to learn, and self-guided onboarding can be challenging at times.“ July 24, 2026 MT Michael T Senior Product Operations ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more.“ October 29, 2024 BW Becky W Capability ManagerHospital & Health Care, 10,001+ employeesUsed the software for: More than 2 years. “Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.“ February 21, 2025 Klaus Z Product Lead AIInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA!“ February 11, 2026 MT Michael T Senior Product Operations ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences.“ October 29, 2024 ## Showing most helpful reviews Showing 1-25 of 565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Brandon E. Sales Specialist Hospital & Health Care Used the software for: 1-2 years ### "Aha! is an excellent product management system" August 21, 2023 4.0 A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting. Pros A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM. Cons It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/)[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) When our product teams work together across departments and incorporate DevOps, we see great success. Goal-setting, feature-mapping, PI planning, and synchronization with DevOps comprise high-level product management. Review Source Response from Aha! Labs September 1, 2023 Hi Brandon, Thanks for taking the time to write such a great review. It is wonderful to hear how Aha! is helping your organization achieve success across so many different teams and departments. I would encourage you to check out our guides which have great examples and best practices when it comes to roadmaps. Here is one you may find useful: https://www.aha.io/roadmapping/guide/product-roadmap/roadmap-examples. Otherwise our customer success team are all former product managers and would be happy to help! You can reach out to us at support@aha.io. Grace B. Project Manager Retail Used the software for: 1-2 years ### "Aha is a great product management tool" September 12, 2023 4.0 Aha's ability to centrally manage many projects and provide seamless Jira integration save time by eliminating the need for developers to switch between applications. It's helpful for making a road map and organizing ideas visually for the company. Pros I like how simple it is to log requests for help and suggestions for new items. It's also great for working together on projects with other people in your team. Cons The biggest thing that bothers me with Aha is that there isn't a particularly helpful or user-friendly dashboard where you can see all of your open support issues and ideas at once. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Aha's primary function is to centralize and disseminate product-related information and efforts. Because of this, I was able to quickly catch up on the state of development for the goods over which I had taken responsibility. Review Source Response from Aha! Labs November 17, 2023 Hi Grace, Thank you for your positive feedback on Aha! We're pleased to hear that you find it simple for logging help requests and collaborating on projects. We appreciate your feedback on your dashboarding experience. I would encourage you to read through this robust support article to learn how you can build out this view (https://www.aha.io/support/roadmaps/strategic-roadmaps/analytics/dashboards). If you have specific suggestions or further feedback, feel free to share at https://big.ideas.aha.io/. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have. RA Raf A. Product Marketing Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Don't recommend. Read review for details.." August 6, 2019 3.0 Would never recommend. Pros Cool logo. Good space to house personas and competitor analysis. Cons In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you. Awful support. As well, not very user friendly, not customizable, and just down right inferior cosmetically. Review Source Response from Aha! Labs April 8, 2024 Hi Rafael, Thank you for taking the time to leave a review. I am sorry to hear you experienced difficulties with onboarding. We have put a lot of effort into the onboarding experience over the last few years and do pride ourselves on having a super responsive and very knowledgeable support team. We continue to build out our knowledge base with step by step instructions for set up including the Jira integration. For teams who need more assistance we offer concierge services with personalized rollout services. Should you have any troubles in the future our team is available at support@aha.io ready to help. VR Verified Reviewer Administrative Director Renewables & Environment Used the software for: 6-12 months ### "Aha is great for Project Management" January 26, 2026 5.0 Overall I love using Aha, because as a project manager, I can prepare documentation, that I can customize Pros my information is secure and the customer support is great. I can manage projects easily and customize templates. Cons I cannot speak to the Collaboration features as I have not had the opportunity to use them as yet. and in as much as it is value for money, I think it could be cheaper Review Source CS Cheri S. Operations Specialist Hospital & Health Care Used the software for: Less than 6 months ### "Great customer support!" May 15, 2025 5.0 Pros The customer support is quick to respond and really helpful! Even if I'm asking for a feature that doesn't exist yet, there's usually an idea that addresses my inquiry that support will provide. They will also ask for my end goal if it's unclear. This allows them to fully understand my need and provide any available workarounds. Their answers also usually include screenshots of steps that I need to take in order to accomplish my ask. Providing instructions in this way allows me to quickly execute their suggested path forward. Cons There are features that are missing or that do exist, but we're just finding out about a few months after go-live that seem like they should have been mentioned during implementation. Review Source AC Alex C. Law Clerk Legal Services Used the software for: 6-12 months ### "Project Management Platform for the People" January 27, 2026 4.0 As a firm we all enjoy our time on Aha! It really does help with project management and convey our ideas while working remotely Pros I really enjoy the amount of project collaboration I can integrate on this platform. Aha! make it easy to allow for team collaboration on various mediums, but also makes it easy for all generations to use it. Cons It feels a little dated, however this really does help when it comes to integrating all ages to use the platform. Review Source DG Dominic G. Product Lead Computer Software Used the software for: 1-2 years ### "Good, but makes us look bad" February 25, 2025 4.0 Overall experience is good but I think you have the wrong features behind the Ideas Advanced paywall Pros Good APIs Amazing support team Integration with all the right tools Cons Portal visibility restrictions behind the Ideas Advanced paywall stops the tool being considered valuable by our clients. They perceive Aha! to be a low quality product and ask us if we would consider moving back to JIRA to manage their product Ideas. There's also the fact that users can share a view with unauthenticated users without realising they are doing that, with all the security concerns that brings. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Corporate policy - not a popular one either Review Source BM Brazola M. Assistant Computer Networking Used the software for: 6-12 months ### "Gets the job done" January 28, 2026 4.0 Pros Some pros for Aha! software are great customer support, very helpful and responsive. I also like how you can customize your roadmap just the way you need it. Cons Some cons for Aha! software a steep learning curve. It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used. Review Source VR Verified Reviewer Customer Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Aha! Is an ideas portal that centralized our feedback in a well structured way." December 4, 2025 5.0 Overall, myself and my team have had a great experience with AHA! And plan to continue utilizing it for collecting customer feedback and ideas. Pros Aha! Is a centralized place for our company to collect feedback and organize ideas. Having multiple products across our company can result in lots of data and ideas - AHA! Helps us centralize this. Cons I think the UI/UX could use some work, but other than that it has been very good in providing what we need. Review Source DS Dilak S. Senior Experience Designer Design Used the software for: 2+ years ### "My Great Journey with Aha! in Product Management " February 20, 2025 5.0 Pros Aha! makes it super easy to create visual roadmaps to outline critical business milestones in real-time. Cons For over three years now, I have not yet come across issues while using Aha!. Review Source CG Corey G. Senior Director of Product Management Information Technology and Services Used the software for: 2+ years ### "Have yourself an Aha moment" March 16, 2025 4.0 Pros It's a useful software to help organize sprints and provide public displays of roadmaps Cons The features can be a little clunky and onerous on the inputting user Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Supposedly a better integration and more public view access Review Source TA Tessa A. Product Manager Computer Software Used the software for: 2+ years ### "Enterprise-grade with powerful flexibility and integrations" August 13, 2020 5.0 Pros Aha! has made a huge difference in our ability strategically plan our releases and align across multiple delivery teams. It's the only tool flexible enough to accommodate our broad and multifaceted product suite, and allows us to report on it all without requiring engineers to create reports for us. The customization and integration capabilities are better and more user-friendly than any I've seen in any product. When configuring customization and integrations in other products, I often find myself thinking "if only this were as easy as Aha". Same thing about reporting - it can be a bit complicated but I think they do a great job of making it as simple as possible even with a huge variety of options and massive flexibility. Their support is also incredibly responsive and friendly, and their documentation is good. It's been really easy for me to teach myself the ins and outs of the product and get answers to my questions. Cons Our biggest barrier to getting more value out of Aha is the cost. We would love to bring our scrummasters and UX leaders into Aha in more than essentially just a read-only capacity, but the cost to do that is prohibitive. While the benefits of Aha are huge, so is the cost, so it's something we need to be constantly ready to justify to management. The navigation is also somewhat poor, and there are a handful of specific views that are hard to use, which is a point of confusion for many users. But that's not too bad since we can usually create the view we want via a report. Alternatives considered [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/) Reason for choosing Aha! Aha was the only tool that offered the level of customization and hierarchy that we needed for a large and multi-faceted suite of products, and it also integrated well with our development tools. Most other tools we looked at seemed like they were made with small portfolios or startups in mind, not a fully fledged enterprise-grade product suite. Switched from [Azure DevOps Server](https://www.capterra.com/p/177262/Team-Foundation-Server/) Because our development teams make heavy use of Azure DevOps Server, we had previously been trying to use that for our product & release planning as well. But Azure DevOps server didn't provide enough ways to track work across many projects and teams, the reporting was not flexible or user-friendly enough, the customization was a nightmare. At the end of the day, we needed a tool built for product managers, not engineers. Review Source KL Kim L. Technology Project Manager Media Production Used the software for: 1-2 years ### "Fantastic Support & Quick Start Up" February 12, 2021 5.0 The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks. Pros Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information. Cons Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[ManageEngine ServiceDesk Plus](https://www.capterra.com/p/179501/ManageEngine-Service-Desk-Plus/)[Confluence](https://www.capterra.com/p/136446/Confluence/)[Wrike](https://www.capterra.com/p/76113/Wrike/) Reason for choosing Aha! Usability and intuitive UI, tagging and commenting, and project management without a big lift for team members who just want to get work done. Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) limited capabilities, poor visualization, high touch for PM and minimal features for team members Review Source RT Rekha T. Portfolio Director for Insurance Solutions Group Computer Software Used the software for: 1-2 years ### "Excellent tool for product innovation and management" September 3, 2021 5.0 I love that Aha! Customer teams are focused on customer success. They provide exceptional support and their knowledge center is outstanding! Every Aha customer support interaction has been quick, and addressed to satisfaction. All employees seem like they are experienced and well trained and respectful/professional. Pros The roadmap functionality and features, ideas portal and the ability to create dynamic presentation are key features that have been critical to our product teams. I like that we can connect the strategy of our business, goals and mission at the function and feature level. The UI is easy and intuitive and connecting to Jira is a huge plus for our collaboration with solutions engineering teams. Cons SAFe methodology is not completely implemented - although we have found ways to engineer it to fit our organizational maturity in adoption of SAFe Alternatives considered [Product Management Dashboard for JIRA](https://www.capterra.com/p/218699/Product-Management-Dashboard-for-JIRA/)[SharpCloud](https://www.capterra.com/p/144271/SharpCloud/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing Aha! Customer support, ease of use and setup, great UI, ability to have cohesive view across all areas, strategy, product, development teams, marketing, etc. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) It did not provide useful tools for product management, strategy, ideas portal. It was hard to see the tracebility and provide senior level management reporting Review Source CT Chris T. Product Manager Computer Software Used the software for: 2+ years ### "Powerful and flexible (tread with care)" July 24, 2024 4.0 For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding). Pros The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements. Cons The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest. Alternatives considered [Trello](https://www.capterra.com/p/211559/Trello/)[Craft.io](https://www.capterra.com/p/151111/craft/)[monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing Aha! Huge flexibility to mould it to our (changing) processes, and to capture eveything. Review Source MG Mike G. Chief Product Officer Hospital & Health Care Used the software for: 6-12 months ### "Never going back to Jira" August 13, 2024 5.0 Fantastic overall. So impressed with the product, as well as the service. Would definitely recommend. Pros Very powerful software, and almost no learning curve compared to Jira. So much more intuitive despite having a ton of advanced capabilities. I especially love how easy it is to share information with non-users, without having to manually update spreadsheets or slide decks. Cons The Roadmaps pricing is a bit steep, but the Develop pricing is affordable enough that it makes up for it. Alternatives considered [Trello](https://www.capterra.com/p/211559/Trello/) Reason for choosing Aha! Aha! was more flexible in terms of which software development methodologies we could practice; Trello was too purpose-built for Kanban and Linear was too specific to Scrum. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Tired of Jira's illogical UX and unnecessary complexity. Review Source ND Nicole D. Release Train Engineer Information Technology and Services Used the software for: 2+ years ### "Aha support and documentation second to none. All the features you need." March 15, 2022 5.0 A very positive experience that allows us to map strategic goals to the work done. It provides tools such as scorecards, custom fields and calculations that allow managers to assess the work on an even playing field, and set a roadmap that can be tracked with achievements building to the end goal. Pros Easy to integrate with development software and link to that work to the strategic goals and initiatives to make sure we build the right things the right way, in the right order for the right reasons. Achievements build and are tracked overtime to show the ROI quickly and easily. Cons The price per user prohibits it from becoming the main tool used by all staff. It requires project tracking to be done in the development tool to minimise project costs overall. Reason for choosing Aha! Ease of setup even with flexible configuration, plus it's simple integration into the development tools. Review Source MG Matt G. Chief Product Officer Computer Software Used the software for: 2+ years ### "The Best End-to-End Product Management Software Available" February 2, 2023 5.0 I have implemented and used Aha! across several companies and have seen it grow for nearly a decade. It keeps only getting better. Pros Aha!'s data model is robust and flexible to account for our unique way of running our business. The reporting and notes/collaboration tools allow us to consolidate all of our PM-based efforts into a single system. This helps keep everyone aligned, organized and efficient. Cons Because the application is so robust, there are some workflows sub-optimal user experiences (e.g. accessing views and report versions, creating capacity plans) that make onboarding new users cumbersome. Alternatives considered [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/) Reason for choosing Aha! Flexible data model, custom fields/tables, and great reporting/roadmapping. Review Source Response from Aha! Labs February 14, 2023 Hi Matt, Thank you for your positive review! It is great to hear how Aha! is helping your organization (and past organizations!) achieve success — especially with reporting and notes. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have. RT Rakesh T. Engineer Mining & Metals Used the software for: 2+ years ### "Simple light tool for requirements management" November 27, 2024 4.0 A very light tool that works as intended for requirements management. Pros A simple light tool for requirement elicitation and management. Cons Any user can enter requirements, comment on requirements and track the progress. Review Source VR Verified Reviewer Software Developer Computer Software Used the software for: I used a free trial ### "Game changer. If you can afford it, you won regret it" November 17, 2024 5.0 Pros As a software developer, I've been following Aha!'s evolution for several years. I've always admired its strategic approach to product development, which was particularly evident in the early days. Its strong focus on product discovery and its seamless integration with tools like JIRA have made it a popular choice for product teams. The platform's ability to quickly generate presentations and reports from project data is a significant advantage. Overall, Aha! is a well-rounded tool that continues to impress me with its thoughtful design and powerful features. Cons While Aha! offers a robust suite of features for strategic product management, its pricing can be prohibitive for individual users or smaller teams. Review Source SM Steve M. MD Computer Software Used the software for: Less than 6 months ### "Amazing Support - Ideas portal capability which is easy to use and feature rich" November 6, 2024 5.0 Evaluated Aha and primary competitors, this was an ideal solution for us, with great private portal capability, and staff proxy voting. The support during the trial was exceptional, well beyond that of the others we were evaluating. Pros Amazing support with well thought our Ideas portal capability, which was easy to setup and deploy. Cons No cons thus far. We imported users, emailed went out and client engaged with assistance. Review Source PC Paula C. Chief of Intellectual Property Hospital & Health Care Used the software for: 1-2 years ### "Aha Ideas and Product Management" February 28, 2023 5.0 Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool. Pros The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization. Cons The inability to see features and epics on one roadmap/one view is challenging to tell the complete story. Review Source Response from Aha! Labs March 9, 2023 Hi Paula, Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at support@aha.io to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review! Sam S. Product Owner E-Learning Used the software for: 1-2 years ### "Aha moments around every corner" November 16, 2022 5.0 Ability to produce a roadmap for the first time in company history while integrating that with Aha Develop for targeted sprints which has increased delivery time and quality of each release. The ideas portal has also been crucial to our business and engagement with our users. Pros It is user friendly while being extremely robust as you get deeper into the functionality. So far I've found that almost everything is possible in Aha and sometimes just takes a little thought on how you want to achieve it that will fit your organization. Cons I can't say there is anything that I don't like about this software. We're in the middle tier package and anything I would mention here is included in the highest tier. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[Airtable](https://www.capterra.com/p/146652/Airtable/) Reason for choosing Aha! All in one. Review Source Response from Aha! Labs December 2, 2022 Hi Sam, Thank you for sharing such a positive review. And for letting us know you are benefiting using the whole product suite including Aha! Develop. It is great to see that Aha! has helped you produce a high quality roadmap! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io. VR Verified Reviewer Senior Program Manager Computer & Network Security Used the software for: 1-2 years ### "More than just roadmapping" December 4, 2020 5.0 We have been extremely happy with the ease of use, overall features and value provided by Aha! for our roadmapping and project management needs. Of particular note has been the support response times and turn-around time on solving reported issues. Pros Aha! delivers on the promise to make product roadmapping easy however it offers more than just that. We have been using it as a common platform in product management for planning product roadmaps across the different groups and business units in our organization. While various other tools for managing product features and backlog were already in use integrating Aha! into them allows us to work on and provide an overall big-picture where planning and tracking strategic objectives is more easily done. Among the most useful features for us are the idea portal and flexible reporting capabilities. The reporting features allow us to replace sharing information in powerpoints to sharing a real-time view of product roadmaps and projects. The idea portal has allowed us to create a handful of portals to capture both internal ideas as well as external ones to connect and collaborate with our customers on developing solutions to solve their problems. In addition to that we have also used it as our main project management tool and recently in other functions to for example plan marketing campaigns. Cons While it does provide Single Sign-On and directory integration it lacks more flexible group management that would allow you to link permissions and access rights to Active Directory groups to manage via group membership which is typically needed in larger ogranizations and results in some amount of manual work for us in assigning and changing user permissions. Review Source Simon M. Chief Operating Officer Computer Software Used the software for: 6-12 months ### "A Product Manager's best friend" June 19, 2018 5.0 Pros Having been on a long journey over the years with many different types of project/product management software solutions, none of them ever seemed to be "the one". Aha takes a different approach, and focuses on management of end-customer value that is aligned against the vision you have for your company and its products. It's the first work management platform I've used that took this holistic approach, and actually its massively empowering. I'm now able to construct high level roadmaps for complex projects that span multi-discipline teams that can be reported to all stakeholders very clearly and easily. Managing the features the team are going to focus on in a customer centric way is also great. Yes, you can use Aha for task management, but often in a product management capacity it's more important to express WHAT customer outcomes & benefits we want, and then let the team figure out HOW to deliver them. Moreover, the customer support from the Aha team is excellent, with plenty of guides not just how to use the platform, but also how to strategically tackle typical challenges that product managers face. I highly recommend Aha. It's a liberating product from a team that clearly have an awesome culture based around customer success. Cons Aha is a sophisticated tool that's very flexible and configurable so it takes a little while to get fluent with everything it can do, and understand the best workflow patterns with it. That said, once you find your groove it gets much easier. The support team help with that though. Pricing is also in the premium end of the market, particularly for smaller companies, but then you do tend to get what you pay for. 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