---
title: "Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Aha! the right Flowchart solution for you? Explore 565 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/144020/Aha/reviews/"
page_type: "reviews"
language: "en"
---

Aha!

4.7 (565)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 1st, 2026

# Reviews of Aha!

Ease of use

4.4

Customer Service

4.8

## Pros and Cons in Reviews

Jerrid C

CEOComputer Software, Self-employedUsed the software for: 6-12 months.

“Customer feedback capture is another strong area, since it helps turn customer input into roadmap items instead of letting feedback sit in emails, notes, or disconnected documents.“

July 24, 2026

Klaus Z

Product Lead AIInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes.“

February 11, 2026

Jerrid C

CEOComputer Software, Self-employedUsed the software for: 6-12 months.

“I also like the prioritization and scorecard capabilities because they make it easier to evaluate competing requests and explain why certain items are more important than others.“

July 24, 2026

Jerrid C

CEOComputer Software, Self-employedUsed the software for: 6-12 months.

“It is not the simplest tool to learn, and self-guided onboarding can be challenging at times.“

July 24, 2026

MT

Michael T

Senior Product Operations ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more.“

October 29, 2024

BW

Becky W

Capability ManagerHospital & Health Care, 10,001+ employeesUsed the software for: More than 2 years.

“Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.“

February 21, 2025

Klaus Z

Product Lead AIInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA!“

February 11, 2026

MT

Michael T

Senior Product Operations ManagerFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences.“

October 29, 2024

## Showing most helpful reviews

Showing 1-25 of 565 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Brandon E.  
Sales Specialist  
Hospital & Health Care  
Used the software for: 1-2 years

### "Aha! is an excellent product management system"

August 21, 2023

4.0

A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting.

Pros

A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM.

Cons

It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)[Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

When our product teams work together across departments and incorporate DevOps, we see great success. Goal-setting, feature-mapping, PI planning, and synchronization with DevOps comprise high-level product management.

Review Source

Response from Aha! Labs

September 1, 2023

Hi Brandon, Thanks for taking the time to write such a great review. It is wonderful to hear how Aha! is helping your organization achieve success across so many different teams and departments. I would encourage you to check out our guides which have great examples and best practices when it comes to roadmaps. Here is one you may find useful: https://www.aha.io/roadmapping/guide/product-roadmap/roadmap-examples. Otherwise our customer success team are all former product managers and would be happy to help! You can reach out to us at support@aha.io.

Grace B.  
Project Manager  
Retail  
Used the software for: 1-2 years

### "Aha is a great product management tool"

September 12, 2023

4.0

Aha's ability to centrally manage many projects and provide seamless Jira integration save time by eliminating the need for developers to switch between applications. It's helpful for making a road map and organizing ideas visually for the company.

Pros

I like how simple it is to log requests for help and suggestions for new items. It's also great for working together on projects with other people in your team.

Cons

The biggest thing that bothers me with Aha is that there isn't a particularly helpful or user-friendly dashboard where you can see all of your open support issues and ideas at once.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Aha's primary function is to centralize and disseminate product-related information and efforts. Because of this, I was able to quickly catch up on the state of development for the goods over which I had taken responsibility.

Review Source

Response from Aha! Labs

November 17, 2023

Hi Grace, Thank you for your positive feedback on Aha! We're pleased to hear that you find it simple for logging help requests and collaborating on projects. We appreciate your feedback on your dashboarding experience. I would encourage you to read through this robust support article to learn how you can build out this view (https://www.aha.io/support/roadmaps/strategic-roadmaps/analytics/dashboards). If you have specific suggestions or further feedback, feel free to share at https://big.ideas.aha.io/. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have.

RA

Raf A.  
Product Marketing  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Don't recommend. Read review for details.."

August 6, 2019

3.0

Would never recommend.

Pros

Cool logo. Good space to house personas and competitor analysis.

Cons

In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you. Awful support. As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Review Source

Response from Aha! Labs

April 8, 2024

Hi Rafael, Thank you for taking the time to leave a review. I am sorry to hear you experienced difficulties with onboarding. We have put a lot of effort into the onboarding experience over the last few years and do pride ourselves on having a super responsive and very knowledgeable support team. We continue to build out our knowledge base with step by step instructions for set up including the Jira integration. For teams who need more assistance we offer concierge services with personalized rollout services. Should you have any troubles in the future our team is available at support@aha.io ready to help.

Greg F.  
Founder  
Sports  
Used the software for: I used a free trial

### "So glad to have finally found and settled on Aha! Quite aptly named!"

May 28, 2022

5.0

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[Trello](https://www.capterra.com/p/211559/Trello/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)

Reason for choosing Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Greg, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. Good news on the trial front — you can enable a trial of Aha! Develop within your Aha! Roadmaps account to experience both tools together. If you are interested, please don't hesitate to send us a note at support@aha.io. Our Customer Success team are all former product managers and would love to answer any questions.

VR

Verified Reviewer  
Administrative Director  
Renewables & Environment  
Used the software for: 6-12 months

### "Aha is great for Project Management"

January 26, 2026

5.0

Overall I love using Aha, because as a project manager, I can prepare documentation, that I can customize

Pros

my information is secure and the customer support is great. I can manage projects easily and customize templates.

Cons

I cannot speak to the Collaboration features as I have not had the opportunity to use them as yet. and in as much as it is value for money, I think it could be cheaper

Review Source

CS

Cheri S.  
Operations Specialist  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Great customer support!"

May 15, 2025

5.0

Pros

The customer support is quick to respond and really helpful! Even if I'm asking for a feature that doesn't exist yet, there's usually an idea that addresses my inquiry that support will provide. They will also ask for my end goal if it's unclear. This allows them to fully understand my need and provide any available workarounds. Their answers also usually include screenshots of steps that I need to take in order to accomplish my ask. Providing instructions in this way allows me to quickly execute their suggested path forward.

Cons

There are features that are missing or that do exist, but we're just finding out about a few months after go-live that seem like they should have been mentioned during implementation.

Review Source

AC

Alex C.  
Law Clerk  
Legal Services  
Used the software for: 6-12 months

### "Project Management Platform for the People"

January 27, 2026

4.0

As a firm we all enjoy our time on Aha! It really does help with project management and convey our ideas while working remotely

Pros

I really enjoy the amount of project collaboration I can integrate on this platform. Aha! make it easy to allow for team collaboration on various mediums, but also makes it easy for all generations to use it.

Cons

It feels a little dated, however this really does help when it comes to integrating all ages to use the platform.

Review Source

BM

Brazola M.  
Assistant  
Computer Networking  
Used the software for: 6-12 months

### "Gets the job done"

January 28, 2026

4.0

Pros

Some pros for Aha! software are great customer support, very helpful and responsive. I also like how you can customize your roadmap just the way you need it.

Cons

Some cons for Aha! software a steep learning curve. It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used.

Review Source

DG

Dominic G.  
Product Lead  
Computer Software  
Used the software for: 1-2 years

### "Good, but makes us look bad"

February 25, 2025

4.0

Overall experience is good but I think you have the wrong features behind the Ideas Advanced paywall

Pros

Good APIs Amazing support team Integration with all the right tools

Cons

Portal visibility restrictions behind the Ideas Advanced paywall stops the tool being considered valuable by our clients. They perceive Aha! to be a low quality product and ask us if we would consider moving back to JIRA to manage their product Ideas. There's also the fact that users can share a view with unauthenticated users without realising they are doing that, with all the security concerns that brings.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

Corporate policy - not a popular one either

Review Source

VR

Verified Reviewer  
Customer Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Aha! Is an ideas portal that centralized our feedback in a well structured way."

December 4, 2025

5.0

Overall, myself and my team have had a great experience with AHA! And plan to continue utilizing it for collecting customer feedback and ideas.

Pros

Aha! Is a centralized place for our company to collect feedback and organize ideas. Having multiple products across our company can result in lots of data and ideas - AHA! Helps us centralize this.

Cons

I think the UI/UX could use some work, but other than that it has been very good in providing what we need.

Review Source

CB

Clare B.  
Head of product  
Information Technology and Services  
Used the software for: 2+ years

### "Aha roadmaps"

February 3, 2025

4.0

The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience

Pros

Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives

Cons

The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed

Alternatives considered

[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha was a better fit for our requirements, complex organisation and portfolio

Review Source

MT

Michael T.  
Senior Product Operations Manager  
Financial Services  
Used the software for: 2+ years

### "Aha! sets the bar for Product Team tools"

October 29, 2024

5.0

In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle.

Pros

Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond.

Cons

I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users.

Alternatives considered

[Dragonboat](https://www.capterra.com/p/185477/Dragonboat/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha!'s ability to customize the solution based on our needs was critical, and pushed it ahead of the competition during the evaluation period.

Review Source

BZ

Brian Z.  
Technical Director  
Consumer Goods  
Used the software for: 2+ years

### "Aha! A great Product Tool"

October 3, 2024

4.0

Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional.

Pros

Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature.

Cons

There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing Aha!

More focused on product management over project work

Review Source

TA

Tessa A.  
Product Manager  
Computer Software  
Used the software for: 2+ years

### "Enterprise-grade with powerful flexibility and integrations"

August 13, 2020

5.0

Pros

Aha! has made a huge difference in our ability strategically plan our releases and align across multiple delivery teams. It's the only tool flexible enough to accommodate our broad and multifaceted product suite, and allows us to report on it all without requiring engineers to create reports for us. The customization and integration capabilities are better and more user-friendly than any I've seen in any product. When configuring customization and integrations in other products, I often find myself thinking "if only this were as easy as Aha". Same thing about reporting - it can be a bit complicated but I think they do a great job of making it as simple as possible even with a huge variety of options and massive flexibility. Their support is also incredibly responsive and friendly, and their documentation is good. It's been really easy for me to teach myself the ins and outs of the product and get answers to my questions.

Cons

Our biggest barrier to getting more value out of Aha is the cost. We would love to bring our scrummasters and UX leaders into Aha in more than essentially just a read-only capacity, but the cost to do that is prohibitive. While the benefits of Aha are huge, so is the cost, so it's something we need to be constantly ready to justify to management. The navigation is also somewhat poor, and there are a handful of specific views that are hard to use, which is a point of confusion for many users. But that's not too bad since we can usually create the view we want via a report.

Alternatives considered

[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

Reason for choosing Aha!

Aha was the only tool that offered the level of customization and hierarchy that we needed for a large and multi-faceted suite of products, and it also integrated well with our development tools. Most other tools we looked at seemed like they were made with small portfolios or startups in mind, not a fully fledged enterprise-grade product suite.

Switched from

[Azure DevOps Server](https://www.capterra.com/p/177262/Team-Foundation-Server/)

Because our development teams make heavy use of Azure DevOps Server, we had previously been trying to use that for our product & release planning as well. But Azure DevOps server didn't provide enough ways to track work across many projects and teams, the reporting was not flexible or user-friendly enough, the customization was a nightmare. At the end of the day, we needed a tool built for product managers, not engineers.

Review Source

KL

Kim L.  
Technology Project Manager  
Media Production  
Used the software for: 1-2 years

### "Fantastic Support & Quick Start Up"

February 12, 2021

5.0

The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks.

Pros

Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information.

Cons

Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[ManageEngine ServiceDesk Plus](https://www.capterra.com/p/179501/ManageEngine-Service-Desk-Plus/)[Confluence](https://www.capterra.com/p/136446/Confluence/)[Wrike](https://www.capterra.com/p/76113/Wrike/)

Reason for choosing Aha!

Usability and intuitive UI, tagging and commenting, and project management without a big lift for team members who just want to get work done.

Switched from

[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

limited capabilities, poor visualization, high touch for PM and minimal features for team members

Review Source

RT

Rekha T.  
Portfolio Director for Insurance Solutions Group  
Computer Software  
Used the software for: 1-2 years

### "Excellent tool for product innovation and management"

September 3, 2021

5.0

I love that Aha! Customer teams are focused on customer success. They provide exceptional support and their knowledge center is outstanding! Every Aha customer support interaction has been quick, and addressed to satisfaction. All employees seem like they are experienced and well trained and respectful/professional.

Pros

The roadmap functionality and features, ideas portal and the ability to create dynamic presentation are key features that have been critical to our product teams. I like that we can connect the strategy of our business, goals and mission at the function and feature level. The UI is easy and intuitive and connecting to Jira is a huge plus for our collaboration with solutions engineering teams.

Cons

SAFe methodology is not completely implemented - although we have found ways to engineer it to fit our organizational maturity in adoption of SAFe

Alternatives considered

[SharpCloud](https://www.capterra.com/p/144271/SharpCloud/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Customer support, ease of use and setup, great UI, ability to have cohesive view across all areas, strategy, product, development teams, marketing, etc.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

It did not provide useful tools for product management, strategy, ideas portal. It was hard to see the tracebility and provide senior level management reporting

Review Source

CT

Chris T.  
Product Manager  
Computer Software  
Used the software for: 2+ years

### "Powerful and flexible (tread with care)"

July 24, 2024

4.0

For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding).

Pros

The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements.

Cons

The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest.

Alternatives considered

[Trello](https://www.capterra.com/p/211559/Trello/)[Craft.io](https://www.capterra.com/p/151111/craft/)[monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Huge flexibility to mould it to our (changing) processes, and to capture eveything.

Review Source

JR

Jeffrey R.  
Customer Success Manager  
Industrial Automation  
Used the software for: 1-2 years

### "The standard for Product Management tools"

February 5, 2020

5.0

I am now using Aha! in my 3rd company. One was enterprise SaaS focus, one was a 70 person team and now as a bootstrapped start-up. Each experience has been very positive. I've been able to accomplish what I need without a lot of fuss or distraction.

Pros

Aha! is a great canvas to organize your business, product and customer journey. You can take many of the miscellaneous thoughts you have rattling around in your head, and the many post-it notes you have scattered around your office and put them to use in an organized way. It is hard to emphasize the importance of seeing your ideas and tasks written down and prioritized. Aha! makes it easy to articulate your goals and initiatives in a way that is compelling. Then when feature requests come in (as they inevitably will) you have a canvas for deciding how a request compares against the priorities and compared to other requests. It helps you and your stakeholders come together, discuss and come to a consensus on 'what should we build next.' Another think that I love is the fact that Aha! team does not have a sales function. Instead the platform has invested in a top notch customer support team who will help you customize and build out your plans. They help with introductory, small and big projects.

Cons

Can't think of any specific shortcomings. The platform is very deep and customizable so it can grow with your team's needs.

Alternatives considered

[Azure DevOps Server](https://www.capterra.com/p/177262/Team-Foundation-Server/)[Wrike](https://www.capterra.com/p/76113/Wrike/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

Reason for choosing Aha!

Aha! is the most complete and functional tool for managing the business side of product. It is critical to get this part right before a team writes a single line of code. There are many good tools for managing code development and release pipelines, but that is a different set of utility. The good news is Aha! integrates with code management tools to keep /management/sales/marketing/product in-sync with development.

Review Source

MM

Matt M.  
Release Train Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Excellent product management system with excellent customer support"

June 4, 2021

5.0

It has been a pleasure to work in Aha! and see all that it has to offer. The response time and the quality of responses/follow up has been second to none.

Pros

I like how easy this product is to use and all the features it has to offer. It's easy to setup and configure to meet most of the needs of my team. We are operating within the Scrum Framework and this tool is being used by all Scrum teams in the Agile Release Train (ART). We have been pleased with the analytics functionality to report out how we're doing as an ART.

Cons

There isn't functionality specific to Scrum teams. It would be great to have a 'Sprint report' auto generated so that we can easily see what was done, what was not done during a Sprint, burndown report and other key metrics reported for our Sprint Reviews. Right now, we piece all of this together.

Reason for choosing Aha!

Have close connection/alignment of dev work to the product strategy.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

The strategic product roadmapping functionality and having all the dev team's work connected to the product vision and strategy.

Review Source

LW

Liam W.  
Strategic Programme Director  
Computer Games  
Used the software for: Less than 6 months

### "Simply the best"

February 5, 2021

5.0

Aha has listened to its customers and consistently delivered a product that does exactly what it says on the tin. Customer support is of course world class - fast, responsive, intelligent and useful proactive assistance. Concierge service that comes with Ent+ is extremely useful.

Pros

Everything works how you'd expect it to. It is EASY to use if you spend an hour or two looking at the help videos and basking in the glow of what an amazing product you're investing in. Trustworthy company, eat their own dog food, led by a guy who wrote a book called Lovability. For us, finally being able to visualise our ambitions, go beyond simple roadmapping pitfalls to an optimised value-driven world, integrated with project management tools. Perfect.

Cons

Onboarding through the help files isn't that great, as it's now a fairly large and complex product. However, the accompanying videos are short and perfectly poised to help. You should expect to commit people to this product to understand and train others. Once you've configured and set up it's a breeze and a joy. I could have done with more help containing output from workshops and discussions, whereas currently you need to use a combination of Notes and description fields, or some sort of crossover with Ideas. It isn't very clear and that is surprising seeing as product managers use it. You'd have thought a clear workflow capturing initiative and feature level discussions would be normal.

Alternatives considered

[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

The others tend to focus on planning and prioritisation, whereas Aha has the reporting, strategic end of things is stronger, plus frankly Aha employs product managers to help you. You simply cannot compete with a support team of your peers.

Review Source

VR

Verified Reviewer  
Software Developer  
Computer Software  
Used the software for: I used a free trial

### "Game changer. If you can afford it, you won regret it"

November 17, 2024

5.0

Pros

As a software developer, I've been following Aha!'s evolution for several years. I've always admired its strategic approach to product development, which was particularly evident in the early days. Its strong focus on product discovery and its seamless integration with tools like JIRA have made it a popular choice for product teams. The platform's ability to quickly generate presentations and reports from project data is a significant advantage. Overall, Aha! is a well-rounded tool that continues to impress me with its thoughtful design and powerful features.

Cons

While Aha! offers a robust suite of features for strategic product management, its pricing can be prohibitive for individual users or smaller teams.

Review Source

PC

Paula C.  
Chief of Intellectual Property  
Hospital & Health Care  
Used the software for: 1-2 years

### "Aha Ideas and Product Management"

February 28, 2023

5.0

Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool.

Pros

The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization.

Cons

The inability to see features and epics on one roadmap/one view is challenging to tell the complete story.

Review Source

Response from Aha! Labs

March 9, 2023

Hi Paula, Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at support@aha.io to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review!

Sam S.  
Product Owner  
E-Learning  
Used the software for: 1-2 years

### "Aha moments around every corner"

November 16, 2022

5.0

Ability to produce a roadmap for the first time in company history while integrating that with Aha Develop for targeted sprints which has increased delivery time and quality of each release. The ideas portal has also been crucial to our business and engagement with our users.

Pros

It is user friendly while being extremely robust as you get deeper into the functionality. So far I've found that almost everything is possible in Aha and sometimes just takes a little thought on how you want to achieve it that will fit your organization.

Cons

I can't say there is anything that I don't like about this software. We're in the middle tier package and anything I would mention here is included in the highest tier.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[Airtable](https://www.capterra.com/p/146652/Airtable/)

Reason for choosing Aha!

All in one.

Review Source

Response from Aha! Labs

December 2, 2022

Hi Sam, Thank you for sharing such a positive review. And for letting us know you are benefiting using the whole product suite including Aha! Develop. It is great to see that Aha! has helped you produce a high quality roadmap! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

MZ

Matt Z.  
Manager  
Financial Services  
Used the software for: 2+ years

### "Aha is a great way to manage the product portfolio"

August 2, 2022

5.0

Aha provides a place to capture our entire portfolio in one place and allows independent support of each business division. This is enabling enhanced planning dialogue and greater transparency throughout our organization. We use it to model and support our value stream which makes it easy to ascertain current information about the disposition of each feature. This, in turn, informs better decision making. Also, on the rare occasion when we do need support, the team at Aha is always responsive and always very helpful. And the tool is always available and stable and has not left us hanging at any critical moments

Pros

the flexibility/configurability is the best thing about Aha. It can be configured to match business processes and needs and does not force adherence to any particular process. The diverse needs across our entire business portfolio are supported.

Cons

understanding "the lay of the land" within the tool is always a little confusing for my new users. Some expect to have hand-holding type navigation, but that is not this tool. A few minutes to show them the basics usually gets them up and running.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Matt, Thank you for your positive review! I am so glad that the flexibility of Aha! Roadmaps means our software can fully support your needs. For new users, we have a great overview on getting started with Aha! Roadmaps (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha). As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have (support@aha.io).

Gouri S.  
Senior Tech Lead  
Telecommunications  
Used the software for: 2+ years

### "Aha for Roadmap delivery"

June 3, 2022

4.0

Overall experience using Aha is very good, we are easily able to manage the roadmap items and can generate the report after end of FY.

Pros

I liked the multiple features about Aha software, mentioning below - 1. Easy task creation in form of epics 2. Drag facility is available for prioritisation 3. Easy to Use

Cons

There are some features which can be improved. i.e. navigation between multiple product roadmap can be smoother, and giant chart can be managed in a better way.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Gouri, Many thanks for sharing your review. It is great to hear how Aha! is helping your organization achieve success. I would encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your reports request. We would love to hear more about your chart requirements. Our product managers continuously review ideas when building out our product roadmap. As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

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