# Page 2 | Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Aha! the right Diagram solution for you? Explore 561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/144020/Aha/reviews --- Aha! 4.7 (561) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Aha! ## Showing most helpful reviews Showing 26-50 of 561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MB Matt B. Product Manager Computer Software Used the software for: 2+ years ### "A Product Manager's Best Friend" January 13, 2026 5.0 I was a brand new Product Manager when I first used Aha, and maybe I'm still biased from it being my "first love" of an ideas tracking platform, but I haven't used anything as good as it was in the last 10 years. Pros It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more. Cons The natural con of a platform this powerful with this many options is that it can be intimidating to begin setting it up. It's also on the pricier side. However, I'd say that "the juice is worth the squeeze" on both of those cons. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) We were using Jira for both tracking and development. We didn't switch away from Jira, but instead used Aha! for idea-tracking, prioritization, roadmapping, and overall strategic planning, then utilized its integration with Jira for the actual development tracking. The two paired really nicely with each other. Review Source Klaus Z. Product Lead AI Information Technology and Services Used the software for: 2+ years ### "Product Management solution to recommend" February 11, 2026 4.0 Definitely a good solution for product management with strong focus on collaboration and communication. So far customer support didn't disappoint and always provided swift and good answers/solutions. Overall good value for the money. Pros It is a very powerfull solution touching almost every corner of product management. Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA! again. Ideas portal provide a nice way of customer interaction, same as options to publish roadmaps in dedicated views. The newly introduced AI capabilities help a lot and drive efficiency. Cons Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes. Sometimes nesting of items is limited (e.g. rolling up objectives at same level, or creating Epics of Epics). Review Source FY Faizan Y. Product Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "We're powerusers of Aha! and it saves us so much time and hassle" November 25, 2025 4.0 I would say overall good. It's good for what we use it for which is building products used by millions of users. Pros I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too. Cons The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reason for choosing Aha! We had too much dependency within Jira and also visualisation wasn't great in Jira Switched from [Asana](https://www.capterra.com/p/184581/Asana-PM/) Because we needed something which was more scalable Review Source Carlie R. Owner Arts and Crafts Used the software for: 6-12 months ### "Aha! The only tool you'll need" March 28, 2026 5.0 Pros It's streamline interface and website made it user friendly and made the process easy and stress free Cons There were a couple of bugs that were found, however their tech support helped fix the issue with no aggravation. Review Source BW Becky W. Capability Manager Hospital & Health Care Used the software for: 2+ years ### "Sensational customer service!" February 21, 2025 5.0 Pros We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. \* They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. \* The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS! Cons Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Company decision; product management team requested it Review Source CB Clare B. Head of product Information Technology and Services Used the software for: 2+ years ### "Aha roadmaps" February 3, 2025 4.0 The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience Pros Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives Cons The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed Alternatives considered [Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing Aha! Aha was a better fit for our requirements, complex organisation and portfolio Review Source MT Michael T. Senior Product Operations Manager Financial Services Used the software for: 2+ years ### "Aha! sets the bar for Product Team tools" October 29, 2024 5.0 In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle. Pros Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond. Cons I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users. Alternatives considered [Dragonboat](https://www.capterra.com/p/185477/Dragonboat/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing Aha! Aha!'s ability to customize the solution based on our needs was critical, and pushed it ahead of the competition during the evaluation period. Review Source CG Corey G. Senior Director of Product Management Information Technology and Services Used the software for: 2+ years ### "Have yourself an Aha moment" March 16, 2025 4.0 Pros It's a useful software to help organize sprints and provide public displays of roadmaps Cons The features can be a little clunky and onerous on the inputting user Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Supposedly a better integration and more public view access Review Source BZ Brian Z. Technical Director Consumer Goods Used the software for: 2+ years ### "Aha! A great Product Tool" October 3, 2024 4.0 Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional. Pros Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature. Cons There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reason for choosing Aha! More focused on product management over project work Review Source PJ Paroon J. Product Owner Hospital & Health Care Used the software for: 2+ years ### "Product Owner" January 13, 2025 3.0 Pros It is a good and effective product management tool. Cons The reporting module needs to be improved. Review Source RT Rakesh T. Engineer Mining & Metals Used the software for: 2+ years ### "Simple light tool for requirements management" November 27, 2024 4.0 A very light tool that works as intended for requirements management. Pros A simple light tool for requirement elicitation and management. Cons Any user can enter requirements, comment on requirements and track the progress. Review Source JC Jo C. Digital Product Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "The only software option for a quality Product Manager to use!" September 2, 2024 5.0 Always extremely positive. I love the platform and I am delighted by the quality and friendliness of the employees. You make my projects look good! Pros They really have thought of everything! The platform has such comprehensive functionality, everything you could need to plan, deliver and communicate your product releases. With so much content, it's a tough job to ensure users can easily learn and get value from the platform but this company is Best in Class at demo's; KB articles, how to videos and live training sessions. Everything is super clear and easy to learn. Why wouldn't you want this as a Product Manager? Cons Sometimes the sheer volume of "what's possible" can be overwhelming. Simple things can be hard to figure out because you didn't notice this one setting that is active. With that said, the times that I have needed to figure something out, the articles are super clear and the response time for support is unreal. Review Source VR Verified Reviewer Head of IT and Digital Experience Non-Profit Organization Management Used the software for: 1-2 years ### "This tool has become critical to my success as an executive" October 7, 2024 5.0 Pros The ability to connect strategy with plans and work being done towards business objectives. Cons It takes some time to setup and understand but well worth the upfront effort Review Source JH Jamon H. Director - Treasury Industrial Automation Used the software for: 6-12 months ### "A robust solution for project management and agile execution" November 24, 2024 4.0 Pros Robust visualization toolbox. Highly customizable, with clean and professional design. Cons Requires lots of clicks, could benefit from utilizing more suggested shortcuts / machine learning Review Source SM Steve M. MD Computer Software Used the software for: Less than 6 months ### "Amazing Support - Ideas portal capability which is easy to use and feature rich" November 6, 2024 5.0 Evaluated Aha and primary competitors, this was an ideal solution for us, with great private portal capability, and staff proxy voting. The support during the trial was exceptional, well beyond that of the others we were evaluating. Pros Amazing support with well thought our Ideas portal capability, which was easy to setup and deploy. Cons No cons thus far. We imported users, emailed went out and client engaged with assistance. Review Source CT Chris T. Product Manager Computer Software Used the software for: 2+ years ### "Powerful and flexible (tread with care)" July 24, 2024 4.0 For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding). Pros The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements. Cons The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest. Alternatives considered [Trello](https://www.capterra.com/p/211559/Trello/)[Craft.io](https://www.capterra.com/p/151111/craft/)[monday.com](https://www.capterra.com/p/147657/monday-com/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing Aha! Huge flexibility to mould it to our (changing) processes, and to capture eveything. Review Source VR Verified Reviewer Technical Consulting Engineer Computer Software Used the software for: 2+ years ### "Good for feedback" September 7, 2024 5.0 Pros It's so easy to use and allow users to submit their ideas and proposals thru the platform Cons There isn't anything specifically, sometimes I feel it is a bit barebones, but when deploying to tons of users and customers, it honestly is better that way Review Source MW Mike W. Principal Product Manager Computer Software Used the software for: 2+ years ### "Aha is the choice for power users" June 12, 2024 4.0 Overall I love it. I've moved more and more of my companies planning and roadmapping discipline into Aha and will continue pushing for more use of the tool. Pros The ability to customize almost all aspects of Aha make it the choice for power users. If I can imagine it, I can probably do it. And when I can't figure out how to do it, Aha's team of professionals are there to help you out every time. The company isn't sitting on their laurels either, the engagement with customers on the Ideas portal is very active and features are constantly being added and improved. Cons Integration with other tools can be complex to set up, or missing for many tools. Jira integration is very important for my company, but it doesn't always have the capabilities I'd like. I'd also like to see better integration with collaboration tools like Slack, LucidSpark and PowerPoint. I realize Aha is building competitive tools for most of those, but they are not, as of yet, mature enough to make the switch to using them. Review Source GK Grace K. Senior Director of Product Management and Software Innovation Financial Services Used the software for: I used a free trial ### "Great Customer Service" July 9, 2024 4.0 Our customer support experience was great. The product is extremely sophisticated, and offers a wide range of functionalities for companies that are looking to have all teams in one space. Pros Although we did not move forward with Aha as our solution, we had a wonderful experience with the Customer Support and Product Team. They were extremely supportive and helpful, and they were very gracious when meeting with us. We decided to go with another solution because of our unique and specific need; this was not caused by a bad experience or lack of functionality. Cons There are some features in Aha - Ideas that we were looking for. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[monday.com](https://www.capterra.com/p/147657/monday-com/) Reason for choosing Aha! We decided to move forward with a different product, but this was not because of a bad experience or lack in Aha functionality. Review Source Grace B. Project Manager Retail Used the software for: 1-2 years ### "Aha is a great product management tool" September 12, 2023 4.0 Aha's ability to centrally manage many projects and provide seamless Jira integration save time by eliminating the need for developers to switch between applications. It's helpful for making a road map and organizing ideas visually for the company. Pros I like how simple it is to log requests for help and suggestions for new items. It's also great for working together on projects with other people in your team. Cons The biggest thing that bothers me with Aha is that there isn't a particularly helpful or user-friendly dashboard where you can see all of your open support issues and ideas at once. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Aha's primary function is to centralize and disseminate product-related information and efforts. Because of this, I was able to quickly catch up on the state of development for the goods over which I had taken responsibility. Review Source Response from Aha! Labs November 17, 2023 Hi Grace, Thank you for your positive feedback on Aha! We're pleased to hear that you find it simple for logging help requests and collaborating on projects. We appreciate your feedback on your dashboarding experience. I would encourage you to read through this robust support article to learn how you can build out this view (https://www.aha.io/support/roadmaps/strategic-roadmaps/analytics/dashboards). If you have specific suggestions or further feedback, feel free to share at https://big.ideas.aha.io/. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have. PC Paula C. Chief of Intellectual Property Hospital & Health Care Used the software for: 1-2 years ### "Aha Ideas and Product Management" February 28, 2023 5.0 Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool. Pros The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization. Cons The inability to see features and epics on one roadmap/one view is challenging to tell the complete story. Review Source Response from Aha! Labs March 9, 2023 Hi Paula, Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at support@aha.io to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review! MT Matt T. Product executive Warehousing Used the software for: 2+ years ### "Game changing software for product teams" June 26, 2023 5.0 Very satisfying, this tool has a chance to help us transform as a business! Pros Very initiative to use and can be extremely powerful if setup with some foresight. It is flexible enough to be tailored to any kind of business yet rigid enough to instill needed discipline when using across a team or teams.. Cons Not much to dislike. While it can feel expensive, their reviewer and viewer (free users) make it easy to scale across many team members. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[monday.com](https://www.capterra.com/p/147657/monday-com/)[Asana](https://www.capterra.com/p/184581/Asana-PM/) Reason for choosing Aha! No comparison. Review Source Response from Aha! Labs July 12, 2023 Hi Matt, Thank you for the great review. We love to hear that Aha! has been a game changer for your product teams. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io. David P. CPO/CTO Facilities Services Used the software for: Less than 6 months ### "I will use this software for the rest of my career. It's worth every penny. " July 27, 2020 5.0 If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things. Pros The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago. Cons The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Jira is horrible at anything above a story or sprint. It's a miserable product to use when actually trying to plan, rate and rank your work. Yes there are epics, but it feels like anything at the Epic level and above is an after-thought. The product just screams "this is for developers" and product managers just have to suffer their way through it. There is almost nothing you can use to communicate to stakeholders what's going on. Burndown charts don't mean anything to executives, and it's shocking after 20 years that they still don't have a roadmap feature. Review Source Response from Aha! Labs April 12, 2024 Hi David, Thank you for taking the time to leave such a detailed and positive review. It is great to hear how Aha! has helped you and your team determine and communicate what is most important. I see that you were missing the ability to track OKRs and I am happy to share that we have recently added OKR support! You can read more about it here: https://www.aha.io/blog/manage-okrs-in-aha-roadmaps. Thank you again David! Sam S. Product Owner E-Learning Used the software for: 1-2 years ### "Aha moments around every corner" November 16, 2022 5.0 Ability to produce a roadmap for the first time in company history while integrating that with Aha Develop for targeted sprints which has increased delivery time and quality of each release. The ideas portal has also been crucial to our business and engagement with our users. Pros It is user friendly while being extremely robust as you get deeper into the functionality. So far I've found that almost everything is possible in Aha and sometimes just takes a little thought on how you want to achieve it that will fit your organization. Cons I can't say there is anything that I don't like about this software. We're in the middle tier package and anything I would mention here is included in the highest tier. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[Airtable](https://www.capterra.com/p/146652/Airtable/) Reason for choosing Aha! All in one. Review Source Response from Aha! Labs December 2, 2022 Hi Sam, Thank you for sharing such a positive review. And for letting us know you are benefiting using the whole product suite including Aha! Develop. It is great to see that Aha! has helped you produce a high quality roadmap! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io. KL Kim L. Technology Project Manager Media Production Used the software for: 1-2 years ### "Fantastic Support & Quick Start Up" February 12, 2021 5.0 The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks. Pros Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information. Cons Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[ManageEngine ServiceDesk Plus](https://www.capterra.com/p/179501/ManageEngine-Service-Desk-Plus/)[Confluence](https://www.capterra.com/p/136446/Confluence/)[Wrike](https://www.capterra.com/p/76113/Wrike/) Reason for choosing Aha! Usability and intuitive UI, tagging and commenting, and project management without a big lift for team members who just want to get work done. Switched from [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) limited capabilities, poor visualization, high touch for PM and minimal features for team members Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.