# Page 3 | Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Aha! the right Agile Project Management solution for you? Explore 561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144020/Aha/reviews

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Aha!

4.7 (561)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 3 - Reviews of Aha!

## Showing most helpful reviews

Showing 51-75 of 561 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

KL

Kim L.  
Technology Project Manager  
Media Production  
Used the software for: 1-2 years

### "Fantastic Support & Quick Start Up"

February 12, 2021

5.0

The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks.

Pros

Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information.

Cons

Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[ManageEngine ServiceDesk Plus](https://www.capterra.com/p/179501/ManageEngine-Service-Desk-Plus/)[Confluence](https://www.capterra.com/p/136446/Confluence/)[Wrike](https://www.capterra.com/p/76113/Wrike/)

Reason for choosing Aha!

Usability and intuitive UI, tagging and commenting, and project management without a big lift for team members who just want to get work done.

Switched from

[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

limited capabilities, poor visualization, high touch for PM and minimal features for team members

Review Source

RT

Rekha T.  
Portfolio Director for Insurance Solutions Group  
Computer Software  
Used the software for: 1-2 years

### "Excellent tool for product innovation and management"

September 3, 2021

5.0

I love that Aha! Customer teams are focused on customer success. They provide exceptional support and their knowledge center is outstanding! Every Aha customer support interaction has been quick, and addressed to satisfaction. All employees seem like they are experienced and well trained and respectful/professional.

Pros

The roadmap functionality and features, ideas portal and the ability to create dynamic presentation are key features that have been critical to our product teams. I like that we can connect the strategy of our business, goals and mission at the function and feature level. The UI is easy and intuitive and connecting to Jira is a huge plus for our collaboration with solutions engineering teams.

Cons

SAFe methodology is not completely implemented - although we have found ways to engineer it to fit our organizational maturity in adoption of SAFe

Alternatives considered

[Product Management Dashboard for JIRA](https://www.capterra.com/p/218699/Product-Management-Dashboard-for-JIRA/)[SharpCloud](https://www.capterra.com/p/144271/SharpCloud/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Customer support, ease of use and setup, great UI, ability to have cohesive view across all areas, strategy, product, development teams, marketing, etc.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

It did not provide useful tools for product management, strategy, ideas portal. It was hard to see the tracebility and provide senior level management reporting

Review Source

TA

Tessa A.  
Product Manager  
Computer Software  
Used the software for: 2+ years

### "Enterprise-grade with powerful flexibility and integrations"

August 13, 2020

5.0

Pros

Aha! has made a huge difference in our ability strategically plan our releases and align across multiple delivery teams. It's the only tool flexible enough to accommodate our broad and multifaceted product suite, and allows us to report on it all without requiring engineers to create reports for us. The customization and integration capabilities are better and more user-friendly than any I've seen in any product. When configuring customization and integrations in other products, I often find myself thinking "if only this were as easy as Aha". Same thing about reporting - it can be a bit complicated but I think they do a great job of making it as simple as possible even with a huge variety of options and massive flexibility. Their support is also incredibly responsive and friendly, and their documentation is good. It's been really easy for me to teach myself the ins and outs of the product and get answers to my questions.

Cons

Our biggest barrier to getting more value out of Aha is the cost. We would love to bring our scrummasters and UX leaders into Aha in more than essentially just a read-only capacity, but the cost to do that is prohibitive. While the benefits of Aha are huge, so is the cost, so it's something we need to be constantly ready to justify to management. The navigation is also somewhat poor, and there are a handful of specific views that are hard to use, which is a point of confusion for many users. But that's not too bad since we can usually create the view we want via a report.

Alternatives considered

[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

Reason for choosing Aha!

Aha was the only tool that offered the level of customization and hierarchy that we needed for a large and multi-faceted suite of products, and it also integrated well with our development tools. Most other tools we looked at seemed like they were made with small portfolios or startups in mind, not a fully fledged enterprise-grade product suite.

Switched from

[Azure DevOps Server](https://www.capterra.com/p/177262/Team-Foundation-Server/)

Because our development teams make heavy use of Azure DevOps Server, we had previously been trying to use that for our product & release planning as well. But Azure DevOps server didn't provide enough ways to track work across many projects and teams, the reporting was not flexible or user-friendly enough, the customization was a nightmare. At the end of the day, we needed a tool built for product managers, not engineers.

Review Source

TH

Tanja H.  
Project Manager  
Farming  
Used the software for: 1-2 years

### "An advanced strategic tool with lots of functions and possibilities"

May 15, 2023

5.0

Aha! is the only tool we are using for common road mapping all over the company. Our plan is to also use the idea portal in the future. That will be step no. 2 for us, we just have tested it a bit so far. Roadmaps are prio.no. 1.

Pros

Aha! is our first common road mapping tool in our company. It helps us to get a common focus on the work to do, and for aligning towards our company strategy. We are getting more and more advanced with different views = roadmaps, but also with the minimum alignment between the different divisions. We use different Release layout, e.g., for SW and for mixed SW/HW.

Cons

I would say that it is a challenge in the beginning for users like me, that have not a product manager background, to see what to do and where it all fits. So a very easy "Aha! for dummies" guide, like the really good film clips that are found in the Aha! internet pages, that would have made my working life a bit easier. But a really like the short film clips, they are very useful. Maybe that could be an option, to make them available from the data model? The you get a bit more info than the text there, they could be linked to the short films directly. =)

Reason for choosing Aha!

Because that could fit our needs for the product side. I know that it could be used for many other areas (project side etc. ) too, but that we are not doing right now.

Review Source

Response from Aha! Labs

May 19, 2023

Hi Tanja, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve strategic alignment. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. It sounds like you found some other helpful clips on our website too! I really like your idea about adding them to our data overview model. We will consider it! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

RB

Rajesh B.  
Product Manager  
Computer Software  
Used the software for: 1-2 years

### "A thorough product for Product Management/Project Management/Release Management"

June 14, 2021

5.0

Pros

The comprehensive availability of the features needed for Product Management Very well thought product developed for Product Management The customer support is just exceptional. Any queries asked, will not take more than few hours to be answered

Cons

There are few key features like scheduling of report which are yet to be in product. Likewise, there are few more features which can be added to the product to make it better.

Review Source

Bastian S.  
Product Management Consultant  
Aviation & Aerospace  
Used the software for: 2+ years

### "An Amazing Tool to Align Strategy and Execution for Product Management"

November 18, 2021

5.0

Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.

Pros

Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!

Cons

While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.

Alternatives considered

[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Richer reporting, deeper feature sets, better use of strategy elements, MUCH better integration.

Review Source

Greg F.  
Founder  
Sports  
Used the software for: I used a free trial

### "So glad to have finally found and settled on Aha! Quite aptly named!"

May 28, 2022

5.0

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[Trello](https://www.capterra.com/p/211559/Trello/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)

Reason for choosing Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Greg, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. Good news on the trial front — you can enable a trial of Aha! Develop within your Aha! Roadmaps account to experience both tools together. If you are interested, please don't hesitate to send us a note at support@aha.io. Our Customer Success team are all former product managers and would love to answer any questions.

Krisztina H.  
Senior Technical Project Manager  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Made by rockstars to rockstars"

September 2, 2021

5.0

Pros

What I love most in Aha! that it is highly customizable to all of our needs, and incredibly easy to use. I also like the reporting capabilities, it has never been easier to me to create real time reports literally in minutes and not to worry about the correctness of the data. Third thing I would mention is the stellar customer support and the frequently released new and cool features of the software.

Cons

Only that the editor license is not available to more people within our team due financial circumstances but as I always say Aha! costs this amount for good and valid reasons.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)

It was before I joined the company so not aware of the reason but probably Aha! is much better...? :)

Review Source

RO

Ryan O.  
Senior Business Analyst  
Hospital & Health Care  
Used the software for: I used a free trial

### "Finally A Product Management Application That Solves All Needs"

June 28, 2022

5.0

From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience.

Pros

Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products.

Cons

If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive.

Alternatives considered

[Lucidchart](https://www.capterra.com/p/146136/Lucidchart/)[Azure DevOps](https://www.capterra.com/p/170547/VSTS-DevOps/)[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)

Reason for choosing Aha!

They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Ryan, Many thanks for sharing your review. I am so glad to hear that our Customer Success team was able to help you get set up. Every member of our customer success team has deep product management expertise — and our primary purpose is to increase the happy use of Aha! products. We are available 24/7 and respond to everyone globally within a couple of hours. Please do not hesitate to contact us at support@aha.io if you have any other questions.

DP

DARYNA P.  
Product Operations Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "Aha as a product management tool"

June 18, 2024

5.0

Great tool, very nice UI, excellent support!

Pros

Great functionality covering different angles of product management

Cons

Automation section has a lot to be improved

Review Source

LR

Leroy R.  
Sales Technology Specialist  
Food Production  
Used the software for: 6-12 months

### "Aha! Making an Impact at BBU"

April 9, 2021

5.0

The business issue solved here allows Sales to have it's own solution for product owners, project and development management, ideas portals for frontline feedback, and provides solutions quickly without absorbing IT resources to accomplish Sales goals.

Pros

The most liked capabilities include road maps, Releases, Epics, and Features allowing for execution in the Agile model. The initial configuration for SSO was relatively simple and integration with Jira is a WIP item. The road map functionality allowed me to present a detailed overview of deliverables over the next year from Initiatives, Goals, and provide the Agile delivery expectations. The Executives have a vision and this makes it better and easier to make informed decisions.

Cons

Although, considered Cons everything encountered from Colors on Roadmaps to new products like Surveys the Aha! team is always engaging and ready for feedback. Also, the feedback is actionable and they are already working on these solutions.

Reason for choosing Aha!

Aha! was chosen for the capability to communicate and collaborate ideas with the frontline and business partners outside the organization. This also allows Sales to have it's own solution not associated with the IT Department to manage incoming requests as well as a process for managing said requests.

Review Source

Robert R.  
Product Manager  
Capital Markets  
Used the software for: 2+ years

### "Aha! The best Product Management software."

December 22, 2021

5.0

The best !

Pros

Aha! is very easy to use product management software we love to use following software: - Product Roadmap - Idea generation - Sprint planning - Epics, feature and requirement descriptions

Cons

I think as a tool it solves a lot of issues but I could be more interactive like miro.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing Aha!

Aha have all aspects of Jira, Trello

Switched from

[Trello](https://www.capterra.com/p/211559/Trello/)

In Trello you we didn't have the - Product Roadmap, Idea generation, Sprint planning

Review Source

VR

Verified Reviewer  
Senior Program Manager  
Computer & Network Security  
Used the software for: 1-2 years

### "More than just roadmapping"

December 4, 2020

5.0

We have been extremely happy with the ease of use, overall features and value provided by Aha! for our roadmapping and project management needs. Of particular note has been the support response times and turn-around time on solving reported issues.

Pros

Aha! delivers on the promise to make product roadmapping easy however it offers more than just that. We have been using it as a common platform in product management for planning product roadmaps across the different groups and business units in our organization. While various other tools for managing product features and backlog were already in use integrating Aha! into them allows us to work on and provide an overall big-picture where planning and tracking strategic objectives is more easily done. Among the most useful features for us are the idea portal and flexible reporting capabilities. The reporting features allow us to replace sharing information in powerpoints to sharing a real-time view of product roadmaps and projects. The idea portal has allowed us to create a handful of portals to capture both internal ideas as well as external ones to connect and collaborate with our customers on developing solutions to solve their problems. In addition to that we have also used it as our main project management tool and recently in other functions to for example plan marketing campaigns.

Cons

While it does provide Single Sign-On and directory integration it lacks more flexible group management that would allow you to link permissions and access rights to Active Directory groups to manage via group membership which is typically needed in larger ogranizations and results in some amount of manual work for us in assigning and changing user permissions.

Review Source

MW

Michael W.  
Senior Consultant  
Computer Software  
Used the software for: 2+ years

### "Most valuable tool for me as PO in customer projects"

March 22, 2023

5.0

Pros

The roadmapping, release planning and feature boards.

Cons

The price tag is deterring the organisation to adapt it fully.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing Aha!

We use them in parallell.

Review Source

Response from Aha! Labs

March 24, 2023

Hi Michael, Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. In regards to your comment on price, we offer a variety of plans to meet different organizational needs. Many customers find our Enterprise plan (https://www.aha.io/roadmaps/pricing) is great for balancing paid seats for folks who need to add and manage product data with unlimited seats for folks who just need to review and comment on data. But it is great to see your product and engineering teams staying in sync with the Jira integration. If you need any further help, please don't hesitate to send us a note (support@aha.io). Our Customer Success team are all former product managers and would love to answer any questions.

VR

Verified Reviewer  
Product Manager  
Automotive  
Used the software for: 2+ years

### "Full featured, as deep as you need it to be"

November 7, 2022

5.0

Pros

There is so much here. It is made my product managers for product managers. And as product management has so many variations in practice, this tool is configurable to suit pretty much all practices, processes and workflows.

Cons

The ability to customize is initially overwhelming, and its difficult to make sure all things are considered before configuring for deployment. Theres simply too much to learn. There are also certain things like workspace prefixes that once set and used, cannot be changed. So don't make any mistakes when configuring!

Review Source

Response from Aha! Labs

November 11, 2022

Hi, Thanks for taking the time to write such a great review. We know every organization is unique so it is great to hear how Aha! is able to fit your team's specific workflows. I am sorry to hear you found customizations to be overwhelming at first. You may be interested to read our support articles (https://www.aha.io/support/suite/suite/customizations) regarding how to customize Aha! to match your organization's workflow and terminology. If you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have.

Alicia F.  
Product Implementation Manager  
Financial Services  
Used the software for: 6-12 months

### "Using Aha! for Project Management"

May 7, 2021

5.0

Overall I am very satisfied with the product and customer service.

Pros

I like the flexibility to create and modify schedules and reports. I can create tasks for team members and Aha! sends them reminders (upcoming and past due). I manage business operations projects and this feature has been very helpful and has eliminated my having to chase down most tasks. I like the feature to create various reports with multiple slices of data/views for different purposes by just adding or removing filters vs. building something from scratch. Customer support is top notch. Someone always gets back to me within a couple of hours if not sooner whenever I reach out with questions or requesting help.

Cons

This software is complex, IMO not very intuitive and has a steep learning curve. There are tutorials that are very helpful and walk you through most everything you can think of, but it takes time to watch them and/or read. Once you get past the initial phase of learning the software and features you need, you will love it.

Alternatives considered

[Planview Portfolios](https://www.capterra.com/p/239639/Planview-Enterprise/)[Clarity](https://www.capterra.com/p/145502/CA-PPM/)

Reason for choosing Aha!

This was an enterprise tool previously selected by my company. I would have preferred a PPM tool, but at the moment we don't need such a robust tool for project/portfolio management, so Aha! just fits the bill, and now that I've learned it serves me beautifully. Plus we are also using it for product management and integrating it with Jira.

Review Source

JR

Jeffrey R.  
Customer Success Manager  
Industrial Automation  
Used the software for: 1-2 years

### "The standard for Product Management tools"

February 5, 2020

5.0

I am now using Aha! in my 3rd company. One was enterprise SaaS focus, one was a 70 person team and now as a bootstrapped start-up. Each experience has been very positive. I've been able to accomplish what I need without a lot of fuss or distraction.

Pros

Aha! is a great canvas to organize your business, product and customer journey. You can take many of the miscellaneous thoughts you have rattling around in your head, and the many post-it notes you have scattered around your office and put them to use in an organized way. It is hard to emphasize the importance of seeing your ideas and tasks written down and prioritized. Aha! makes it easy to articulate your goals and initiatives in a way that is compelling. Then when feature requests come in (as they inevitably will) you have a canvas for deciding how a request compares against the priorities and compared to other requests. It helps you and your stakeholders come together, discuss and come to a consensus on 'what should we build next.' Another think that I love is the fact that Aha! team does not have a sales function. Instead the platform has invested in a top notch customer support team who will help you customize and build out your plans. They help with introductory, small and big projects.

Cons

Can't think of any specific shortcomings. The platform is very deep and customizable so it can grow with your team's needs.

Alternatives considered

[Azure DevOps Server](https://www.capterra.com/p/177262/Team-Foundation-Server/)[Wrike](https://www.capterra.com/p/76113/Wrike/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

Reason for choosing Aha!

Aha! is the most complete and functional tool for managing the business side of product. It is critical to get this part right before a team writes a single line of code. There are many good tools for managing code development and release pipelines, but that is a different set of utility. The good news is Aha! integrates with code management tools to keep /management/sales/marketing/product in-sync with development.

Review Source

Bandaru S.  
Student  
Higher Education  
Used the software for: 1-2 years

### "Best product Road mapping tool"

January 26, 2023

4.0

Aha! is easy to use, it is a full featured product development and road mapping tool it most scalable system compared to other systems, Overall we enjoyed using Aha!

Pros

It is easy to use and most scalable and efficient system compared to other systems, this tool allow us to assign tasks to members

Cons

The user interface and graphics are little bad, It having some difficulties of initiating product features

Review Source

Response from Aha! Labs

February 17, 2023

Hi Bandaru, Thank you for your review! It is great to hear how your organization has been able to efficiently scale Aha! If you continue to run into difficulties do note that we have an extensive knowledge base (https://www.aha.io/support) and a responsive team ready to help. Our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

MM

Matt M.  
Release Train Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Excellent product management system with excellent customer support"

June 4, 2021

5.0

It has been a pleasure to work in Aha! and see all that it has to offer. The response time and the quality of responses/follow up has been second to none.

Pros

I like how easy this product is to use and all the features it has to offer. It's easy to setup and configure to meet most of the needs of my team. We are operating within the Scrum Framework and this tool is being used by all Scrum teams in the Agile Release Train (ART). We have been pleased with the analytics functionality to report out how we're doing as an ART.

Cons

There isn't functionality specific to Scrum teams. It would be great to have a 'Sprint report' auto generated so that we can easily see what was done, what was not done during a Sprint, burndown report and other key metrics reported for our Sprint Reviews. Right now, we piece all of this together.

Reason for choosing Aha!

Have close connection/alignment of dev work to the product strategy.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

The strategic product roadmapping functionality and having all the dev team's work connected to the product vision and strategy.

Review Source

DC

David C.  
Identity Architect  
Hospital & Health Care  
Used the software for: 2+ years

### "Best roadmap tool ever!"

August 4, 2023

5.0

Really like to tool both configurability and functionality, outstanding customer support - every time.

Pros

Completely configurable, even terminology, that meets our internal needs, custom roadmaps, export to presentations and links that can be embedded in dashboards

Cons

Nothing missing but the level of configuration presents a learning curve. It's flexible and once learned not hard to use or train people.

Reason for choosing Aha!

Most bang for the buck, met more requirements than other products, collaboration and feature set.

Review Source

Response from Aha! Labs

August 11, 2023

Hi David, Thank you for sharing your positive review! We're delighted to hear that Aha! is meeting your needs with its configurability and functionality. If you ever have any questions or need assistance, our responsive Customer Success team is here to help at support@aha.io. We appreciate your review!

LW

Liam W.  
Strategic Programme Director  
Computer Games  
Used the software for: Less than 6 months

### "Simply the best"

February 5, 2021

5.0

Aha has listened to its customers and consistently delivered a product that does exactly what it says on the tin. Customer support is of course world class - fast, responsive, intelligent and useful proactive assistance. Concierge service that comes with Ent+ is extremely useful.

Pros

Everything works how you'd expect it to. It is EASY to use if you spend an hour or two looking at the help videos and basking in the glow of what an amazing product you're investing in. Trustworthy company, eat their own dog food, led by a guy who wrote a book called Lovability. For us, finally being able to visualise our ambitions, go beyond simple roadmapping pitfalls to an optimised value-driven world, integrated with project management tools. Perfect.

Cons

Onboarding through the help files isn't that great, as it's now a fairly large and complex product. However, the accompanying videos are short and perfectly poised to help. You should expect to commit people to this product to understand and train others. Once you've configured and set up it's a breeze and a joy. I could have done with more help containing output from workshops and discussions, whereas currently you need to use a combination of Notes and description fields, or some sort of crossover with Ideas. It isn't very clear and that is surprising seeing as product managers use it. You'd have thought a clear workflow capturing initiative and feature level discussions would be normal.

Alternatives considered

[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

The others tend to focus on planning and prioritisation, whereas Aha has the reporting, strategic end of things is stronger, plus frankly Aha employs product managers to help you. You simply cannot compete with a support team of your peers.

Review Source

Sherri A.  
Product Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Aha is the only game in town"

February 5, 2020

5.0

We tested and demo'd all of the top-rated pieces of software that call themselves Product Management Software. Nothing compares to Aha, in my opinion, it is the only software that offers all of the key features I need. There are definitely a few tweaks that could be made, but nothing else even comes close to this tool. I am very happy with it.

Pros

It is made by Product Managers for Product Managers It has features around the vision and strategy of the company There is clear separation between ideas and features There are Personas that can be attached to ideas and features There are goals and strategies There are areas to store your files You can create shareable presentations that update dynamically You can build wireframes within the tool You can house everything you need as a Product Manager is one locations The support is amazing Integrates with JIRA

Cons

I find it difficult to find what I am looking for in the knowledge base Some of the features are not very intuitive to use There are a few features I would like to see added

Alternatives considered

[IBM Targetprocess](https://www.capterra.com/p/147228/Targetprocess/)[Quip](https://www.capterra.com/p/151651/Quip/)[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Craft.io](https://www.capterra.com/p/151111/craft/)[GoodDay](https://www.capterra.com/p/169009/GoodDay/)

Reason for choosing Aha!

Because it was the only one that had all of the key features we were looking for.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

JIRA does not provide the features needed for a Product Management Team

Review Source

Sai R.  
Client Project Management  
Internet  
Used the software for: 6-12 months

### "Perfect for product planning and roadmapping "

July 8, 2023

5.0

Features are perfect for product and project management

Pros

Aha! is a great platform for connectivity and productivity when it comes to managing multiple projects and shipping new product features

Cons

Some competitors are better at support and service

Switched from

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)[Wrike](https://www.capterra.com/p/76113/Wrike/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)

Recommendations from business partners

Review Source

Response from Aha! Labs

July 12, 2023

Hi Sai, Many thanks for sharing your review. It is great to hear how your organization is able to effectively manage multiple projects and ship new features. We provide super fast support from our team of former product managers. If you ever run into an issue we would love to answer any questions you may have at support@aha.io.

CG

Carol G.  
Sr. Manager of Product and Quality Assurance  
Computer Software  
Used the software for: 1-2 years

### "Product Management made easier!"

July 3, 2023

5.0

As a Product Manager I definitely have seen improvements in my release planning and processes. Users can really visualize sprints, releases and backlog items and easily navigate throughout the system. Being able to share beautifully colored roadmaps with executives is a definite plus!

Pros

Drag and Drop in the Workflow BoardDrag and Drop in Sprint Planning - easily move items to defer to later Sprint, move back into the backlog, etc.Easily move items from ideas to featuresIntegration with TeamSupport to quickly receive priority issues from customer support calls.

Cons

Because there are so many features I feel like I am not taking advantage of everything. I find myself creating 'workarounds' for things I need to do when there may be a better way. However, the support is awesome!!

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

cost

Review Source

Response from Aha! Labs

July 12, 2023

Hi Carol, Thanks for taking the time to write such a great review. It is great to hear how Aha! has helped make your life easier and share beautiful roadmaps! We have an extensive knowledge base if you want to dig deeper into any particular feature: https://www.aha.io/support. Or our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

VR

Verified Reviewer  
Senior Data Engineer  
Telecommunications  
Used the software for: 1-2 years

### "Best project management application in the market !"

March 10, 2023

4.0

Project management made easy .

Pros

Aha provides lots of inbuilt utilities to control and deliver the entire projects , starts from the planning phase to delivery , it helps you to navigate smoothly . The leaderships will get greatly benefited out of this application.

Cons

Even though it has got lots of features to offer , still the configuration of the application is not easy and straight forward.

Review Source

Response from Aha! Labs

March 17, 2023

Hi, Thank you for your review! It is great to hear how Aha! is helping your organization manage projects while keeping leadership informed of important updates. If you run into any issues with configuration or new features we have an extensive knowledge base (https://www.aha.io/support) and a responsive team ready to help. Our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

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