# Page 4 | Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Aha! the right Gantt Chart solution for you? Explore 561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144020/Aha/reviews

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Aha!

4.7 (561)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 4 - Reviews of Aha!

## Showing most helpful reviews

Showing 76-100 of 561 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

NH

Nate H.  
VP Product Management  
Airlines/Aviation  
Used the software for: 2+ years

### "Product Management Choice"

February 12, 2024

5.0

Pros

Aha is a powerful tool that gives you ability to customize the core product around how your team does its job. The easy integrations with engineering development tools like Azure DevOps or Jira make it an accurate status reporting tool for product teams while allowing engineering functions to do their execution work elsewhere. The dashboards and reports in Aha are super powerful and it's the only way we report on roadmaps and status. And finally the Ideas portal with Ideas advanced allows us to be in touch with our customers in a meaningful way and let's us communicate internally and externally about what's coming next for our products.

Cons

The cost of a license is not cheap, and it took my business a long time to convince senior executives to allow us to get the Ideas Advanced licensing. It would have been really helpful if Ideas Advanced could have been enabled for a subset of users or a product line within a corporate tenant account.

Review Source

VR

Verified Reviewer  
VP Product Management  
Computer & Network Security  
Used the software for: 2+ years

### "Solid Planning Resource"

August 2, 2021

5.0

Overall, Aha! has helped us plan and organize our product team's work. It definitely exceeds expectations.

Pros

Aha! helps keep all of your strategic planning in one place. Most importantly, it allows you to sync strategic planning with your operational tasks. The ability to highlight objectives/initiatives on the feature cards was extremely important.

Cons

While there is a great deal of flexibility with customization, it is often difficult and requires help from support. Integrations were a bit troublesome at times also.

Alternatives considered

[Fusion Operations](https://www.capterra.com/p/153796/Fusion-Operations/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Feature set.

Review Source

MO

Max O.  
Product Operations  
Information Technology and Services  
Used the software for: 2+ years

### "Aha! - A review"

March 15, 2023

5.0

Aha! gets us 80% of the way there for most things we need, but that extra 20% would take it from good to great.

Pros

We like the ability to standardise our product management processes and data model across teams that had historically operated in different ways. Integration with Jira makes it easy to reflect development work being done with limited manual intervention required. The support team is always great and prompt to respond to queries. Good communication on new/upcoming features, too.

Cons

Some small improvements could go a long way for us - prioritisation views for initiatives, clearer record rankings, more configurability of the nicer-looking roadmap views, and so on. Additional configurability in user licenses would also be really beneficial (i.e. adding advanced functionality for just a subset of users) as there are some add-ons that could add a lot of value to some users but aren't always needed by all.

Review Source

Response from Aha! Labs

March 17, 2023

Hi Max, Thank you for your positive review. It is great to hear how Aha! is helping your organization standardize your product management processes. I would encourage you to submit or vote in our ideas portal (https://big.ideas.aha.io/) in regards to your small improvements requests. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have.

Geoff H.  
Chief Product Officer  
Computer Software  
Used the software for: Less than 6 months

### "A Great Tool to Drive Product Management with Coherent and Focused Product Strategy "

January 6, 2020

5.0

We use Aha! to manage and optimize our product management for development of Enterprise software.

Pros

I first used Aha! four or five years ago - and it was good then, but has come a long way. I really like how Aha! brings together the why of product strategy with the how of product management. It enables our team to collaborate, stay informed, share, and stay on track in these areas in ways that are very difficult to do with JIRA alone, or some combination of product specifications and JIRA. It's intuitive and the support is very responsive, knowledgeable and friendly. There is a lot of customization possible, although I have not dipped into that much yet. But it is clear that as the size and scope of our development organization and product line grow that Aha! has everything needed to manage, prioritize & focus our efforts. Integration with Atlassian JIRA is also strong and a good option. We looked at only using Aha! - including for managing our development tickets & sprints - but that is not a fit at this point. Keeping the clutter & detail of all the workstream & ticket management for development separate is a better solution. I definitely recommend Aha as best in class for product management.

Cons

The one major improvement that I see is the need for some type of Knowledge Base / Documentation tool set similar to Confluence. Write now, I find that I have to keep meeting notes in separate documents, as these will tend to cover multiple tickets, and have other work to assign tasks and so on. With Confluence + JIRA, you can both document meetings and develop specifications in one place, and then link this to all of the tickets that are related.

Alternatives considered

[Todoist](https://www.capterra.com/p/149339/Todoist-for-Business/)[Jira](https://www.capterra.com/p/19319/JIRA/)[Confluence](https://www.capterra.com/p/136446/Confluence/)[Wrike](https://www.capterra.com/p/76113/Wrike/)[Twist](https://www.capterra.com/p/167818/Twist/)

Reason for choosing Aha!

Better combination of features and focus on specific needs of software product management.

Review Source

Glenn G.  
Product Manager III  
Financial Services  
Used the software for: 2+ years

### "Good product for strategy and roadmap planning"

February 26, 2024

4.0

Good product and one of the best SAS solutions in the product strategy space. Hoping the new service model they are adopting doesn't alienate existing customers but time will tell.

Pros

Ease of use, thoughtful design, ability to manage backlog of ideas and promote to a roadmap and subsequently JIRA for execution

Cons

The service model that Aha! is evolving towards is self-service unless you subscribe to their Enterprise+ licensing tier and meet a certain minimum number of seats. Disappointing to not get the same level of service commitment that the company provided in their early days but they claim a "lean" servicing model per my recent discussions with their Customer Success department.

Review Source

AS

Andras S.  
VP & CTO  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Best in class Release Management SaaS Solution"

May 18, 2021

5.0

I used Aha! in a 400K person software develop company and then implemented in a SMB NFP standards organization. It was able to support both environments without issue. Great response from a network / app pov. Scales to your organization needs.

Pros

Aha! is SaaS based Release management software that provides a very flexible and customizable process based engine which provides unsurpassed reporting and analytics of your releases and strategy. The product provides good integration with other devops tooling and non-licensed based portals for access by average non-seated users.

Cons

There is a need for strong SCRUM or process background and it will take some effort to setup the processes. This is not necessary a con but the tool requires a couple of weeks of effort to setup before adding users. Even then I suggest you add a project test the process and adjust.

Reason for choosing Aha!

Functional capabilities and integration with GitLAb, Box and Slack.

Switched from

[Axosoft](https://www.capterra.com/p/141477/Axosoft/)

Ease of use and functionality

Review Source

James C.  
Sr. Business Systems Analyst  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Fantastic tool and even better people behind it"

October 11, 2022

5.0

Pros

Aha has been fantastic for our organization. We are better able to work together as a team, and communicate timelines. Collaboration is foundational to Aha, and it's supported while also allowing flexibility for different groups to operate on their own terms. It's possible to produce dozens of powerful visualizations when data is captured, and that opens many doors.

Cons

It has been a challenge incorporating the breadth of Aha capabilities into our regular processes. We are probably using 20-30% of what Aha can do, but we have already seen significant value from our limited adoption.

Review Source

Response from Aha! Labs

October 24, 2022

Hi James, Thank you for sharing such a positive review. And for letting us know how your organization has benefited from using Aha! Our extensive knowledge base (https://www.aha.io/support) is a great tool for learning how to use all the valuable capabilities. We also have a responsive team ready to help (support@aha.io). If you or your team prefer, we do offer great training sessions led by Aha! experts. You can find more information here: https://www.aha.io/academy.

AK

Arun K.  
SVP - Products  
Information Technology and Services  
Used the software for: 2+ years

### "Simple and powerful roadmapping, planning and tracking "

January 14, 2022

5.0

Excellent experience and very prompt customer service that provides very specific solutions. We would like for better view into the ideas, especially the timeframes for releases but as a product company ourselves, we understand the reasons while having the same expectations our customers have :)

Pros

Seamless features and hierarchies and flexibility across entities. Excellent integrations with JIRA and very appealing dashboards. We particularly use the worksheet feature that allows us to literally create complex queries and link things and view stats the way we want. But the roadmapping process, view by releases etc. is very powerful as we create the direction but also when the product owners take it to the PI planning sessions

Cons

Capacity planning needs more options as enterprise software planning is rarely as simple. But as i mentioned above, the worksheet feature allows us to create custom fields and tables to get around this. It is an area that we would love for them to enhance as their reports in that area are awesome.

Review Source

LL

Luke L.  
CEO  
Computer Software  
Used the software for: 2+ years

### "Solid product"

June 5, 2024

5.0

Really good... integration with JIRA is great and saved a lot of pain initially.

Pros

Fills a real gap in strategic product management

Cons

Parts of the interface are still a bit tricky / unintuitive to use.

Review Source

JPC

Jon Paul C.  
Sr. Product Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "The Only Product Management Software"

April 14, 2021

5.0

My overall experience with AHA has been outstanding. It shows that the team developing this product has a deep understanding of what their customers are trying to accomplish. The user experience and design of the product is very well done and he customer support is outstanding. \[SENSITIVE CONTENT HIDDEN\] on the support team in particular went above and beyond to help me and my team. Thanks AHA!

Pros

AHA is a critical tool for managing each step in the software development lifecycle. From discovery to delivery this tool is used to keep my roadmap organized and to inform stakeholders as progress is made.

Cons

Sometimes when work is moved around the associations to things like initiatives and releases breaks. It's not that big of a deal but it would be nice if associations were maintained. Another area of improvement would be expanded tools for supporting mergers and acquisitions. When two companies using AHA merge, it would be nice to be able to map and migrate the two instances of AHA instead of having to export and import each object in the system.

Review Source

SS

Sallie S.  
Program Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "An awesome platform worth 5 stars"

October 14, 2019

5.0

The past 14 or so months with Aha! has helped us evolve our internal processes and break down barriers to provide more consistent and streamlined cross-collaboration across our teams. Working with Aha! has been a very positive experience.

Pros

I always tell people that Aha! brings together the why and the how of a solution, giving the view into the overall strategy components of a solution, mixed with the back end development and ongoing progress. It captures everything our teams needs to collaborate, stay informed, share, and stay on track. It's easy to use and the support team is fantastically responsive, knowledgeable and friendly. As someone with little technical background, the platform and an ever-growing knowledge base made it easy to customize the experience to our unique needs.

Cons

Sometimes too many options can be a bad thing. Aha! will let you do basically anything you want, but sometimes having that ability makes it feel overwhelming. However, I'd hardly call that a con since 1) I'd rather have too many options than not enough, and 2) the support team and knowledge base help you through whatever scenario you're in.

Switched from

[UserVoice](https://www.capterra.com/p/135908/UserVoice/)

The only true competitor that we had before Aha! was UserVoice for idea collection. Aha allows you to build as many idea portals as you want, both internal and external facing. But, most importantly, the process of tracking, responding to, and developing an idea is all within one platform, meaning the process is incredibly smooth and provides visibility to all necessary parties.

Review Source

Susu A.  
Product Manager  
Hospital & Health Care  
Used the software for: Less than 6 months

### "All around great tool for product strategy - the "why" behind the roadmap"

January 15, 2020

5.0

I used Aha previously as well as just getting started with it at my current employer. After using Aha, you will never want to go back to the chaos of PowerPoint, Excel, MS Teams, Sharepoint, etc. I have had nothing but great experiences with the Aha team, both during the trial period and once we became a customer.

Pros

\- Easy to use and learn - Excellent support team, knowledgeable and responsive (all former product managers!) - Several templates to choose from, or create your own - Well defined structure for strategy, vision, goals and initiatives - single source of truth for the Product team - Easy to share content with stakeholders - Highly configurable to our organizations terminology and product hierarchy

Cons

\- The presentation capabilities are somewhat rudimentary (formatting, graphics) - Limited ability to support the Jobs-to-be-Done methodology (there are ways, but it's a bit of a square peg in a round hole) - Embedded tables aren't sortable so it's a bit like older versions of Confluence

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha is more comprehensive, going beyond the roadmap and the "what" we are building to having dedicated space and structure for the "why" and "who" that drives the strategy. It's really product strategy + product development all in one. We weren't looking for an engineering tool like JIRA - we have that. We needed a place for business case development and strategic planning, sharing of real-time roadmaps, and a single source of truth for all things related to product strategy. The other tools seemed like targeted solutions to parts of product management rather than the entire discipline.

Review Source

JB

Jeff B.  
Director Product Management  
Industrial Automation  
Used the software for: 2+ years

### "My Two Cents"

February 26, 2024

5.0

My experience is positive and I was able to convince management to invest in additional licenses after being acquired and merged with a couple other technology companies. All companies in our new division have standardized on Aha as the Product Management tool.

Pros

Support is great! We are a global company with cross functional teams on multiple continents. Aha enables the team to collaborate, and communicate our plans to management efficiently.

Cons

Enforcing utilization. The tool is only as good as the data that goes in. It's been a bit of a struggle getting everyone to use the tool as part of their daily work vs. updating everything the day before I want a debrief on the plan.

Reason for choosing Aha!

It seemed very focused on our use case and had the best ratings / reviews.

Review Source

NC

Nathaniel C.  
Sr. Product Manager  
Financial Services  
Used the software for: 2+ years

### "Solid Product Platform"

December 1, 2022

5.0

Pros

Aha! has always had outstanding customer service and user experience. I have used this product for many years and have easily onboarded and mentored product managers' careers using this product. I like that we have traceability from the business strategy all the way to the requirements. It has been an invaluable tool for my team to articulate the 'why' to our IT partners.

Cons

The product can be overwhelming at first for new users, but the knowledge base and tutorials are beyond sufficient to bring folks up to speed. It would be great if the product allowed more configurable design to its presentations and roadmaps so we can migrate fully out of ppt and use presentation mode instead.

Review Source

Response from Aha! Labs

December 8, 2022

Hi Nathaniel, Thanks for your review! It is great to hear how Aha! is helping your organization achieve success. I would encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your presentations request. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have.

Jaana S.  
Co-Founder, Owner  
  
Used the software for: 1-2 years

### "Fantastic tool for a startup to manage strategy and roadmap"

December 26, 2017

5.0

Pros

I used Aha! in my previous job as a Product Manager. When I started my own company, Aha! was the obvious choice for me to use to build our short and long term roadmaps. Aha! guides you through roadmap creation starting from your strategy, vision and business environment. The way Aha! is set up makes you think through all critical aspects of your business like the competitive landscape, and take them into account in your roadmap planning. Going through the roadmap process in Aha! ensures that we stay focused on the right things that bring us the most value. Aha! Customer Success Team is legendary. In my 20+ years of career I've never experienced anything like it. True professionals who know what they're doing. The team responds to issues within minutes. They resolve the issues within minutes. They want you to be successful, and provide you advice and best practices to get you there. This is how customers should be treated, and Aha! is an inspiration to us in that!

Cons

I love it all! Only downside is that now I get really annoyed when contacting someother companies' customer service and my questions and requests disappear into a black hole. Aha! has shown a new standard that other companies would benefit in trying to reach!

Review Source

MS

Mark S.  
Director of Product  
Hospital & Health Care  
Used the software for: 2+ years

### "Lots of Opportunity"

June 21, 2022

5.0

Pros

Prioritizing work and managing the roadmaps are the most intuitive and foundational parts to Aha!. The Integrations to various development systems are also strong.

Cons

Additional integrations with UX-type solutions such as Figma are only available through the additional development product. Our current development product is so integrated into our development activities, that it'll be very hard to move to a new system to take advantage of these additional integrations. Direct product usage integration would also be immensely valuable to add to the software to track the performance and engagement of delivered work and monitor KPIs.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Mark, Thanks for taking the time to write such a great review. It is great to hear how Aha! is helping your organization achieve success. I encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your Figma integration request. Our product managers continuously review ideas when building out our product roadmap. Please note that our API is available and can be used to create integrations. You can find more information here: aha.io/api. As always if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at support@aha.io.

Scott S.  
Executive Director of Technology | CTO  
Primary/Secondary Education  
Used the software for: 2+ years

### "Great tool for IT strategic planning and project prioritization."

February 5, 2022

5.0

Pros

I was looking for a tool that allowed me to align projects with strategic goals and that was flexible enough for me to quickly make changes as priorities changed. Aha! is easy to setup and is a great tool for developing a comprehensive technology roadmap. It is also very helpful in communicating goals and project priorities and timelines to district leadership.

Cons

There really isn't anything I don't like about Aha! I have tried many products, methodologies and techniques for laying out IT strategy and developing and managing a project portfolio and by far Aha! is the best product for the job.

Review Source

MJ

Mike J.  
Global Produt Manager  
Hospitality  
Used the software for: 2+ years

### "Couldn't live without this product"

January 23, 2022

5.0

I love this product, it has been great to use, and the customer support is outstanding and always able to help me solve my issues.

Pros

The ease of use is awesome, and bringing new users onboard is simple and quick. The integration to JIRA, and SSO, makes my administration and use simple and straightforward. It allows me as a product manager to manager the roadmap, and dev to concentrate on their JIRA environment which they are comfortable in.

Cons

The presentation module could use some more customizations, and tools, it is OK, but I end up creating PDF's and moving them to powerpoint.

Alternatives considered

[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

I was familiar with it, and the price is fair.

Review Source

BT

Brian T.  
VP Product Management  
Information Technology and Services  
Used the software for: 2+ years

### "Powerful and customizable solution for PMs with a steep learning curve"

March 13, 2024

5.0

Pros

Aha Ideas provides flexibility, security, and automation, allowing us to interact with customers at scale in a fashion that fits our business. Aha Roadmaps+ offers a very compelling product planning tool that integrates directly with our Jira instance. Aha regularly updates both products with new and compelling features. Aha also reaches out on a regular basis to check in, showcase new things, and troubleshoot any issues we're having.

Cons

The seat-based licensing model prevents us from fully adopting Aha Roadmaps as our standard planning tool. Doing so would require our program managers, engineering managers, and designers to have paid seats. Also, as with other highly customizable tools, it's very confusing for the uninitiated. We've had to create extensive internal documentation for onboarding new product managers. Finally, we've been asking for a SOC2 report for years, Aha hasn't been willing to undertake this (ISO27001 is not equivalent).

Switched from

[Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)

Salesforce offered a basic Ideas system but end-of-life'd it, which drove our decision to transition to Aha.

Review Source

Joshua N.  
Product Manager  
Public Safety  
Used the software for: 1-2 years

### "Great way to stay ahead"

December 17, 2020

5.0

Overall the strategy, vision, and relating that back to what is being done is huge in conveying to others. I have other products I use for day to day execution and this helps to bring everything together and tell a story.

Pros

This really helps with strategy and helping to inform everyone why we are doing something. When everyone understands the shared vision it makes it that much easier to execute and track.

Cons

There isn't much here for actual execution of work. If you are running Scrum, Kanban or some other frame work there isn't much here to help you plan on those day to day activities of executing against stories.

Review Source

Katie S.  
Product Owner  
Information Technology and Services  
Used the software for: Less than 6 months

### "High quality product with excellent feature set"

October 5, 2021

5.0

Their customer support model is incredible. I always get responses quickly to all of my (many) questions and the support team is great at exploring solutions together.

Pros

I love the usability and configurability of Aha! The integration feature is amazing for keeping an eye on my JIRA projects and also keeping everything in sync. I love being able to quickly share reports at different grains of what we're working on and what's up next.

Cons

Some of the reports have fewer configuration options than I'd like. There are views and structures that I'd like to apply to different items (e.g. initiatives versus capabilities), but the options are fairly rigid in terms of visualizations.

Alternatives considered

[Jira Align](https://www.capterra.com/p/177246/AgileCraft/)[Rally](https://www.capterra.com/p/170545/CA-Agile-Central/)

Review Source

AS

Alex S.  
Head of Integrations  
Information Technology and Services  
Used the software for: 1-2 years

### "The best Product Manager's tool to run your roadmap from"

December 2, 2022

4.0

Pros

Easy and effective tool that handles the idea to initiative world. Then hands off nicely to Jira to allow the development team to create user stories etc.. The updates are sent back to AHA allowing a view on how things are progressing to a release.It is also great to track your go to market activities and meetings.

Cons

As a beginner the wide feature set can be rather daunting / appear overly complex but with time it becomes natural.

Review Source

Response from Aha! Labs

December 8, 2022

Hi Alex, Thank you for your positive review! It is great to hear how Aha! is helping you at all stages of product development including ideas through go-to-market activities. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have.

RG

Ryan G.  
Implementation Manager  
Computer Software  
Used the software for: 6-12 months

### "Aha! is a refreshing restart for Project Management software after a big search for a suitable tool!"

September 15, 2017

4.0

Increased ability to manage projects effectively and an ability to handle more projects without a decrease in organization. Upscaling the company's activities as we grow, Aha! is able to positively affect a single project, and also adds benefit when managing multiple projects in an environment that may be stretched for resources at any given time. Aha! can grow with your company.

Pros

Vast amount of functionality related to almost all aspects of project management. The scheduling tools to set up different timelines and dependencies on a project is the best I have seen in a single self-contained project management tool. Apart from basic time management and scheduling tools there are also a wide array of data analysis that can produce graphs, charts, and reports on project details recorded into Aha!, providing info previously unrecorded or not taken advantage of while using previous platforms. This allows you to see how much time you spend, your pain points, and areas of improvement for a single project or for the entire company as a whole.

Cons

As with any complicated software, the software has a steep learning curve and it is difficult to build new processes in a company for a program with this much coverage and that touches so many aspects of the company. Oftentimes when we began using the product for a certain purpose we found that it was often required to make adjustments in other areas of the company to effectively use the software. A good example would be our adjustment of protocols in the company with JIRA to effectively leverage functionality in Aha!. This often meant work required in those areas that was not initially foreseen. However, when was said and done - after on-boarding the product the benefit was a net increase in our ability to effectively manage projects.

Review Source

RM

Rudra M.  
Product Management  
Telecommunications  
Used the software for: I used a free trial

### "Excellent Roadmap & Idea Management Package"

September 2, 2020

5.0

Centralized auditability for investment, traceability from idea to release, centralized communication to internal teams, feedback from customers, structured rankings - list goes on. We originally used Doors, which is an extremely good (but rigid) requirements management platform. Aha! works better with our shift in development practices, and in tandem with JIRA, while adding a lot of capability that wasn't present before (outside of scattered presentations and spreadsheets).

Pros

Philosophically, the software gently pushes you to validate decisions that are key to product management - why are you building this, who is it for, how is it helping you achieve strategic and tactical goals? With that in mind, it sets up the team to be critical in their choices, extremely important in the current market. You're not forced to use these features, but it helps with both top-down alignment and bottom-up justifications for expenditure. From a feature perspective, the JIRA and Confluence integration work well for our purposes, the cascading templates help us ensure consistency in communication with Engineering across the product lines, an the Ideas portal is a great addition for internal and external feedback.

Cons

Additional data types for the extensible entities would be nice - lists of custom entities for one.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)[ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Productboard](https://www.capterra.com/p/160651/productboard/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/)

Reason for choosing Aha!

Functionality - the blend of features jives really well with how we view product management and product investment, which starts well before the first requirement is written. Incorporating this into a cohesive package at a reasonable price point, and providing rapid responses to queries was key.

Review Source

CY

Christina Y.  
Manager of Product Management  
Information Technology and Services  
Used the software for: 2+ years

### "Robust Product and Strategy Management Software"

June 16, 2022

5.0

Our experience with Aha! has been excellent from initial discovery of the platform through today, 5 years in using the solution.

Pros

This software is extremely robust and very customizable to meet our needs and processes as an organization. Aha! support staff is extremely responsible and thorough. They answer my questions every single time and often provide added information to make my adoption easier. We use this software across our team and have expanded to include other teams as well. We've recommended it to other organizations that have also adopted and recommended this platform. They are constantly updating and adding features before I can even think they are needed.

Cons

It's a little complicated and not always intuitive.

Review Source

Response from Aha! Labs

October 19, 2022

Hi Christina, Thank you so much for recommending our software to other organizations. And we are so glad you to hear you enjoy weekly feature updates — do share any requests you might have in our ideas portal (https://big.ideas.aha.io/)!

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