# Page 2 | Aha! Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Aha! the right Gantt Chart solution for you? Explore 561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144020/Aha/reviews

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Aha!

4.7 (561)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Aha!

## Showing most helpful reviews

Showing 26-50 of 561 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MB

Matt B.  
Product Manager  
Computer Software  
Used the software for: 2+ years

### "A Product Manager's Best Friend"

January 13, 2026

5.0

I was a brand new Product Manager when I first used Aha, and maybe I'm still biased from it being my "first love" of an ideas tracking platform, but I haven't used anything as good as it was in the last 10 years.

Pros

It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more.

Cons

The natural con of a platform this powerful with this many options is that it can be intimidating to begin setting it up. It's also on the pricier side. However, I'd say that "the juice is worth the squeeze" on both of those cons.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

We were using Jira for both tracking and development. We didn't switch away from Jira, but instead used Aha! for idea-tracking, prioritization, roadmapping, and overall strategic planning, then utilized its integration with Jira for the actual development tracking. The two paired really nicely with each other.

Review Source

Klaus Z.  
Product Lead AI  
Information Technology and Services  
Used the software for: 2+ years

### "Product Management solution to recommend"

February 11, 2026

4.0

Definitely a good solution for product management with strong focus on collaboration and communication. So far customer support didn't disappoint and always provided swift and good answers/solutions. Overall good value for the money.

Pros

It is a very powerfull solution touching almost every corner of product management. Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA! again. Ideas portal provide a nice way of customer interaction, same as options to publish roadmaps in dedicated views. The newly introduced AI capabilities help a lot and drive efficiency.

Cons

Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes. Sometimes nesting of items is limited (e.g. rolling up objectives at same level, or creating Epics of Epics).

Review Source

FY

Faizan Y.  
Product Manager  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "We're powerusers of Aha! and it saves us so much time and hassle"

November 25, 2025

4.0

I would say overall good. It's good for what we use it for which is building products used by millions of users.

Pros

I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too.

Cons

The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing Aha!

We had too much dependency within Jira and also visualisation wasn't great in Jira

Switched from

[Asana](https://www.capterra.com/p/184581/Asana-PM/)

Because we needed something which was more scalable

Review Source

Carlie R.  
Owner  
Arts and Crafts  
Used the software for: 6-12 months

### "Aha! The only tool you'll need"

March 28, 2026

5.0

Pros

It's streamline interface and website made it user friendly and made the process easy and stress free

Cons

There were a couple of bugs that were found, however their tech support helped fix the issue with no aggravation.

Review Source

BW

Becky W.  
Capability Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "Sensational customer service!"

February 21, 2025

5.0

Pros

We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. \* They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. \* The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS!

Cons

Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

Company decision; product management team requested it

Review Source

CB

Clare B.  
Head of product  
Information Technology and Services  
Used the software for: 2+ years

### "Aha roadmaps"

February 3, 2025

4.0

The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience

Pros

Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives

Cons

The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed

Alternatives considered

[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha was a better fit for our requirements, complex organisation and portfolio

Review Source

MT

Michael T.  
Senior Product Operations Manager  
Financial Services  
Used the software for: 2+ years

### "Aha! sets the bar for Product Team tools"

October 29, 2024

5.0

In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle.

Pros

Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond.

Cons

I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users.

Alternatives considered

[Dragonboat](https://www.capterra.com/p/185477/Dragonboat/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Aha!'s ability to customize the solution based on our needs was critical, and pushed it ahead of the competition during the evaluation period.

Review Source

BZ

Brian Z.  
Technical Director  
Consumer Goods  
Used the software for: 2+ years

### "Aha! A great Product Tool"

October 3, 2024

4.0

Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional.

Pros

Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature.

Cons

There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model.

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing Aha!

More focused on product management over project work

Review Source

CG

Corey G.  
Senior Director of Product Management  
Information Technology and Services  
Used the software for: 2+ years

### "Have yourself an Aha moment"

March 16, 2025

4.0

Pros

It's a useful software to help organize sprints and provide public displays of roadmaps

Cons

The features can be a little clunky and onerous on the inputting user

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

Supposedly a better integration and more public view access

Review Source

JC

Jo C.  
Digital Product Manager  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "The only software option for a quality Product Manager to use!"

September 2, 2024

5.0

Always extremely positive. I love the platform and I am delighted by the quality and friendliness of the employees. You make my projects look good!

Pros

They really have thought of everything! The platform has such comprehensive functionality, everything you could need to plan, deliver and communicate your product releases. With so much content, it's a tough job to ensure users can easily learn and get value from the platform but this company is Best in Class at demo's; KB articles, how to videos and live training sessions. Everything is super clear and easy to learn. Why wouldn't you want this as a Product Manager?

Cons

Sometimes the sheer volume of "what's possible" can be overwhelming. Simple things can be hard to figure out because you didn't notice this one setting that is active. With that said, the times that I have needed to figure something out, the articles are super clear and the response time for support is unreal.

Review Source

RT

Rakesh T.  
Engineer  
Mining & Metals  
Used the software for: 2+ years

### "Simple light tool for requirements management"

November 27, 2024

4.0

A very light tool that works as intended for requirements management.

Pros

A simple light tool for requirement elicitation and management.

Cons

Any user can enter requirements, comment on requirements and track the progress.

Review Source

PJ

Paroon J.  
Product Owner  
Hospital & Health Care  
Used the software for: 2+ years

### "Product Owner"

January 13, 2025

3.0

Pros

It is a good and effective product management tool.

Cons

The reporting module needs to be improved.

Review Source

VR

Verified Reviewer  
Head of IT and Digital Experience  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "This tool has become critical to my success as an executive"

October 7, 2024

5.0

Pros

The ability to connect strategy with plans and work being done towards business objectives.

Cons

It takes some time to setup and understand but well worth the upfront effort

Review Source

CT

Chris T.  
Product Manager  
Computer Software  
Used the software for: 2+ years

### "Powerful and flexible (tread with care)"

July 24, 2024

4.0

For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding).

Pros

The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements.

Cons

The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest.

Alternatives considered

[Trello](https://www.capterra.com/p/211559/Trello/)[Craft.io](https://www.capterra.com/p/151111/craft/)[monday.com](https://www.capterra.com/p/147657/monday-com/)[Productboard](https://www.capterra.com/p/160651/productboard/)

Reason for choosing Aha!

Huge flexibility to mould it to our (changing) processes, and to capture eveything.

Review Source

MG

Mike G.  
Chief Product Officer  
Hospital & Health Care  
Used the software for: 6-12 months

### "Never going back to Jira"

August 13, 2024

5.0

Fantastic overall. So impressed with the product, as well as the service. Would definitely recommend.

Pros

Very powerful software, and almost no learning curve compared to Jira. So much more intuitive despite having a ton of advanced capabilities. I especially love how easy it is to share information with non-users, without having to manually update spreadsheets or slide decks.

Cons

The Roadmaps pricing is a bit steep, but the Develop pricing is affordable enough that it makes up for it.

Alternatives considered

[Trello](https://www.capterra.com/p/211559/Trello/)

Reason for choosing Aha!

Aha! was more flexible in terms of which software development methodologies we could practice; Trello was too purpose-built for Kanban and Linear was too specific to Scrum.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

Tired of Jira's illogical UX and unnecessary complexity.

Review Source

VR

Verified Reviewer  
Technical Consulting Engineer  
Computer Software  
Used the software for: 2+ years

### "Good for feedback"

September 7, 2024

5.0

Pros

It's so easy to use and allow users to submit their ideas and proposals thru the platform

Cons

There isn't anything specifically, sometimes I feel it is a bit barebones, but when deploying to tons of users and customers, it honestly is better that way

Review Source

JH

Jamon H.  
Director - Treasury  
Industrial Automation  
Used the software for: 6-12 months

### "A robust solution for project management and agile execution"

November 24, 2024

4.0

Pros

Robust visualization toolbox. Highly customizable, with clean and professional design.

Cons

Requires lots of clicks, could benefit from utilizing more suggested shortcuts / machine learning

Review Source

AG

Alex G.  
Product Manager  
Computer Software  
Used the software for: 6-12 months

### "Great product"

September 10, 2024

4.0

Pros

Tons of functionality; quick responses from support

Cons

Difficult to learn. Recommend going for Enterprise Plus Plan so you get that Concierge help!

Switched from

[monday.com](https://www.capterra.com/p/147657/monday-com/)

needed much more functionality, integration with ADO, reporting

Review Source

MW

Mike W.  
Principal Product Manager  
Computer Software  
Used the software for: 2+ years

### "Aha is the choice for power users"

June 12, 2024

4.0

Overall I love it. I've moved more and more of my companies planning and roadmapping discipline into Aha and will continue pushing for more use of the tool.

Pros

The ability to customize almost all aspects of Aha make it the choice for power users. If I can imagine it, I can probably do it. And when I can't figure out how to do it, Aha's team of professionals are there to help you out every time. The company isn't sitting on their laurels either, the engagement with customers on the Ideas portal is very active and features are constantly being added and improved.

Cons

Integration with other tools can be complex to set up, or missing for many tools. Jira integration is very important for my company, but it doesn't always have the capabilities I'd like. I'd also like to see better integration with collaboration tools like Slack, LucidSpark and PowerPoint. I realize Aha is building competitive tools for most of those, but they are not, as of yet, mature enough to make the switch to using them.

Review Source

SJ

Simon J.  
Senior manager  
Computer Software  
Used the software for: 1-2 years

### "Streamline Your Product Roadmap"

July 9, 2024

5.0

Pros

I created a visual timeline of upcoming features, which made planning much simpler.

Cons

Configuring the initial setup and understanding all the plugins took quite a bit of time.

Review Source

DP

DARYNA P.  
Product Operations Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "Aha as a product management tool"

June 18, 2024

5.0

Great tool, very nice UI, excellent support!

Pros

Great functionality covering different angles of product management

Cons

Automation section has a lot to be improved

Review Source

BT

Brian T.  
VP Product Management  
Information Technology and Services  
Used the software for: 2+ years

### "Powerful and customizable solution for PMs with a steep learning curve"

March 13, 2024

5.0

Pros

Aha Ideas provides flexibility, security, and automation, allowing us to interact with customers at scale in a fashion that fits our business. Aha Roadmaps+ offers a very compelling product planning tool that integrates directly with our Jira instance. Aha regularly updates both products with new and compelling features. Aha also reaches out on a regular basis to check in, showcase new things, and troubleshoot any issues we're having.

Cons

The seat-based licensing model prevents us from fully adopting Aha Roadmaps as our standard planning tool. Doing so would require our program managers, engineering managers, and designers to have paid seats. Also, as with other highly customizable tools, it's very confusing for the uninitiated. We've had to create extensive internal documentation for onboarding new product managers. Finally, we've been asking for a SOC2 report for years, Aha hasn't been willing to undertake this (ISO27001 is not equivalent).

Switched from

[Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)

Salesforce offered a basic Ideas system but end-of-life'd it, which drove our decision to transition to Aha.

Review Source

MB

Mariam B.  
Head of Project Portfolio Management Department  
Gambling & Casinos  
Used the software for: 2+ years

### "Great product for project/portfolio management"

May 13, 2024

4.0

Pros

Lots of options for customizing initiatives and reports

Cons

Pivot tables need twice refresh to reflect the changes. Network disruptions often cause filled out data to be lost

Review Source

Grace B.  
Project Manager  
Retail  
Used the software for: 1-2 years

### "Aha is a great product management tool"

September 12, 2023

4.0

Aha's ability to centrally manage many projects and provide seamless Jira integration save time by eliminating the need for developers to switch between applications. It's helpful for making a road map and organizing ideas visually for the company.

Pros

I like how simple it is to log requests for help and suggestions for new items. It's also great for working together on projects with other people in your team.

Cons

The biggest thing that bothers me with Aha is that there isn't a particularly helpful or user-friendly dashboard where you can see all of your open support issues and ideas at once.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Aha's primary function is to centralize and disseminate product-related information and efforts. Because of this, I was able to quickly catch up on the state of development for the goods over which I had taken responsibility.

Review Source

Response from Aha! Labs

November 17, 2023

Hi Grace, Thank you for your positive feedback on Aha! We're pleased to hear that you find it simple for logging help requests and collaborating on projects. We appreciate your feedback on your dashboarding experience. I would encourage you to read through this robust support article to learn how you can build out this view (https://www.aha.io/support/roadmaps/strategic-roadmaps/analytics/dashboards). If you have specific suggestions or further feedback, feel free to share at https://big.ideas.aha.io/. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions (support@aha.io) you may have.

PC

Paula C.  
Chief of Intellectual Property  
Hospital & Health Care  
Used the software for: 1-2 years

### "Aha Ideas and Product Management"

February 28, 2023

5.0

Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool.

Pros

The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization.

Cons

The inability to see features and epics on one roadmap/one view is challenging to tell the complete story.

Review Source

Response from Aha! Labs

March 9, 2023

Hi Paula, Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at support@aha.io to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review!

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