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Edgar is a social media scheduling software for freelancers, entrepreneurs, small businesses, and social media teams. The tool creates, schedules, publishes, and automates daily content across social platforms. Users manage their accounts from one dashboard. Key features are an unlimited content library, scheduling posts, tracking audience growth, and real-time analytics. The software helps save time planning and posting content on networks like Facebook, Twitter, Instagram, LinkedIn, and more.
Provider
Roeder Studios
Located In
United States
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Support
Email/Help Desk, FAQs/Forum, Knowledge Base
Designed for businesses of all sizes, it is a cloud-based social media scheduling platform that allows users to create, schedule, and publish content on Facebook, Instagram, Twitter and LinkedIn.
Content Source: edgar
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edgar Reviews
Pros
What is great about MeetEdgar is the human component, really. They get back to you super fast (even if you're on a trial), and have a very active community and many many tutorials.
I love the ability to app up to 25 accounts. Great for keeping track of my accounts.
Edgar helps us do that by organizing posts by category and then going through and re-posting content. I love how it helps us get more out of our content investment.
It's 100% one of the best social tools I've ever used. The majority of our content is evergreen so works perfectly with a platform like Edgar.
Cons
There is no feature that allows you to monitor comments, and other forms of engagements from within the app.
Content auto generator is horrible--it literally pulls short sections from your content and can be bad for out-of-context stuff.
The only negative is we found Edgar to be falling behind with features that are already available from alternative providers.
Unable to post to google+ at this time. Unable to drag and drop schedule categories to later time slots.
"Great customer support, team and tutorials"
Overall: I like the fact that it is definitely a female company, which is something I support. Customer service and courses/tutorials are ace, but the product is a bit difficult to get used to at first. I like that they seem to have finally enabled posting for all major social media channels.
Pros: What is great about MeetEdgar is the human component, really. They get back to you super fast (even if you're on a trial), and have a very active community and many many tutorials. I recently also learned one of their social media courses. As for the software, once you have the knack of it it has a few useful features like automatically changing titles etc. so you can reschedule old posts. We did stop using it about a year ago or so (right now the account is inactive, but stocked with loads of material). We might use it again for a new project next year.
Cons: It takes a while to understand how to operate the library for non technical people. I am a bit tecchie, so was able to handle it back in 2019. But i assume it is not as easy for less technical people. I found the UX back then- no idea if it has changed in the meantime- quite "dry", and little appealing. Once you have filled your library though, it is basically an evergreen, and quite useful.
"Great program, but overpriced."
Pros: Edgar is an amazing product provided by a company with a fun and progressive business culture. From their Octopus logo/mascot to their responsive customer service, the Edgar team makes doing business with them a pleasure. As for the product itself: if you want to use evergreen content on your social media accounts, Edgar is an excellent online database that will enable you to keep posting that content, over and over again. It's easy to set up, easy to use, easy to make adjustments to on the fly. Edgar will pull new content from your blog or website via RSS, making it easy to continually add fresh new material as well. If the price were more affordable for solopreneurs, I'd still be with them.
Cons: The pricing. Basically they are gearing this product to businesses that are already capitalized to the point where it makes sense to spend per month on social media management. That's great ' if you're that size. But for solopreneurs like me who have to make every dime count, it's just not good enough of a value to justify the premium price. When other solutions like Social Pilot offer very similar features at a fraction of the cost, it's hard to justify staying with the Octopus. I would strongly encourage Laura Roeder and company to come up with a tiered pricing plan so that solopreneurs, startups and even hobbyists could take advantage of Edgar (even if a "lite" version) but at a more affordable cost. Presumably, as businesses succeed, they would move into the more robust plans, so this should be a smart long-term strategy for Edgar. Anyway, I think a business just needs to carefully evaluate the value. Bottom line: great product, but is it worth it? Ultimately I decided it wasn't.
"Lots of value, a few BIG drawbacks"
Overall: I loved using Edgar but the main reason I got it was for the Twitter recycling. Now that Twitter started enforcing the stupid duplicate rule, the app lost a lot of value **FOR ME**. If you an create 100 different tweets for each post, then I definitely recommend using it in conjunction with the other platforms.
Pros: **25** social accounts is a huge number to be able to link! Forever recycling saves a huge amount of time and eliminates the need to reload once everything has been shared one time. Previews help you see exactly what your posts will look like. Unlimited number of daily/monthly posts and unlimited library.
Cons: Only one price point--great if you're big but horrible if you're just starting out or have a limited budget. Only 3 networks are available--IG & Pinterest have been "coming soon" for months & YT isn't being mentioned yet. Content auto generator is horrible--it literally pulls short sections from your content and can be bad for out-of-context stuff.
"Great for scheduling evergreen content"
Overall: Overall Edgar was great for scheduling content we wanted to repeat on a set schedule, however, the price eventually became an issue for us to be able to keep using the software.
Pros: Edgar was great for scheduling evergreen content that could be repeated on a selective schedule. IT allowed us to create branded social media campaigns we could intersperse with other evergreen content on different topics and allowed us to have a steady stream of content on our social media platforms.
Cons: The starting price point of Edgar was significantly higher than other options that were available. I understand that Edgar has since created pricing options that meet a smaller business's social media needs.
"Great software for scheduling social media posts and maintaining an archive of content. "
Overall: Reduced time spent curating posts and republishing old content
Pros: I love that Edgar recycles old content. This is the main reason we started using Edgar - it freed up time we usually spent coming up with new posts each week.
Cons: Edgar is ideal for managing one company's social media, but as an agency, we found it difficult to manage multiple clients on a single account you'd essentially have to create multiple accounts, making it more costly than competitors like Buffer.