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Consumer and market intelligence platform that helps businesses manage campaigns, product development, brand crisis, and more.
Provider
NetBase Quid
Located In
United States
Foundation
2004
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
Webinars, Videos, Live Online, In Person, Documentation
Support
Email/Help Desk, Chat, Phone Support, 24/7 (Live rep), FAQs/Forum, Knowledge Base
Designed for midsize to large businesses, a social media analytics solution that helps analyze campaign performances, monitor brand mentions, conduct sentiment analysis, and more.
Content Source: Quid
Based on other buyer's searches, these are the products that could be a good fit for you.
Quid Reviews
Pros
This tool is easy to use and has great UX. The offerings that it does have are nice.
There is a real community feel where users of Netbase share use cases and help each other. Customer service is amazing even from the other side of the world.
The amount of data they access is impressive, but more impressive is the level of service they provide to their clients.
Additionally, when you need them, they're there. From the top of the organization down, this is a great group of people.
Cons
Netbase can be a little 'sticky' when messing when applying too many filters and doesn't notify you when the query could be missing something or opposing each other.
The social listening can be iffy due to API restrictions. Sometimes posts are missed or delayed.
The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase.
This really is my only complaint about the platform, although this wasn't even an available feature when we first started using the platform.
"Social Listening Success"
Overall: Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
Pros: Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.
Cons: Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.
"NetBase for social listening"
Overall: We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.
Pros: --NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates. --Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business. --Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo. --The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling. --Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.
Cons: The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.
"Decent Software; HARD to Navigate"
Overall: Overall, Netbase has been helpful for some social monitoring uses, but it's far too difficult to use and the results are nowhere near accurate.
Pros: Netbase allows us to monitor and track various social media platforms using an established set of keywords. It helps us to monitor ongoing conversation surrounding a given topic to gauge interest.
Cons: This is one of the least user-intuitive platforms I've used, and navigation is an absolute nightmare. The layout is confusing, nothing is located where you'd think it would be, and there are numerous steps in various sections of the site that are required in order to do a basic search. In addition, sentiment is an almost worthless measurement - the software is not even close to correct and miscategorizes almost everything without the option to manually change anything.
"Netbase Review"
Overall: I work in the research team for a media agency so I use Netbase for something different each time I log in. Each of our clients have different aims and objectives from monitoring product launches to events to investigating brand sentiment. We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis. It is also great for new business pitches because it allows us to gauge people's reactions to new brands that we haven't worked with before and show that we have some insight for them right from the start.
Pros: Netbase is so easy to use, you can also choose whether or not you want to use Boolean which is great. They are constantly releasing new product features There is a real community feel where users of Netbase share use cases and help each other Customer service is amazing even from the other side of the world
Cons: With the product itself I can't think of any cons, I have tested a lot of other social listening tools and Netbase is by far the most intuitive and has the best functionality. The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,
"Netbase is the best-in-class social listening tool I've used"
Overall: Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.
Pros: They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.
Cons: I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.
