---
title: "Subbly Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Subbly the right Subscription Management solution for you? Explore 220 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/144363/Subbly/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-30"
---

Subbly

4.8 (220)

[View alternatives](https://www.capterra.com/p/144363/Subbly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 30th, 2026

# Reviews of Subbly

Ease of use

4.6

Customer Service

4.9

## Pros and Cons in Reviews

CF

Connie F

Doer of all thingsFood & Beverages, 2 - 10 employeesUsed the software for: 6-12 months.

“The back end tools and integrations with STRIPE, Mail Chimp and other useful apps makes setting up the shop itself doable and seamless. “

June 8, 2026

EH

Everton H

CMOFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months.

“That said, it can be a little frustrating for me right now, as I’m on a budget and have to be careful not to accidentally upgrade.“

February 4, 2026

Ivana Q

FounderArts and Crafts, 2 - 10 employeesUsed the software for: Less than 6 months.

“I love that Subbly is incredibly complex in the back end but is very customer friendly in the front end, is incredibly easy for customers to check out and manage their accounts which increases conversion and reduces amount of customer service related emails.“

January 20, 2026

Karen H

OwnerRetail, Self-employedUsed the software for: Less than 6 months.

“This software wants a minimum of 100 characters and I would have to make things up.“

April 1, 2026

KM

Kensley M

Co-FounderRetail, 2 - 10 employeesUsed the software for: 1-2 years.

“Subbly's team truly goes above and beyond to help. As someone who has limited tech/software knowledge and wants to be able to just focus on my business, having a company that can help address website/store configuration questions and concerns immediately and in a succinct way is vital.“

December 4, 2024

Karen H

OwnerRetail, Self-employedUsed the software for: Less than 6 months.

“I did not expect building my website to be this easy and I never would have dreamed that i could have this nice of a website without paying designers a lot of money.“

April 1, 2026

MT

Meghan T

OwnerRetail, Self-employedUsed the software for: I used a free trial.

“So far it's been a steeper learning curve than Shopify but given that I'm trying to create a more complicated customer flow with the subscription model, they provide a lot of extra resources to help you climb that learning mountain!“

February 6, 2025

WR

Wanda R

CeoArts and Crafts, Self-employedUsed the software for: 1-2 years.

“Nothing at the moment as most of my problems are to do with my lack of knowledge“

October 22, 2024

## Showing most helpful reviews

Showing 1-25 of 220 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Kamileh C.  
Founder  
Retail  
Used the software for: 1-2 years

### "10 MILLION PERCENT AWESOME "

August 13, 2026

5.0

AMAZING. 10 MILLION PERCENT AWESOME. If you have 0 skills to build a website that is first in class, with their tools and their stellar support team you literally could be a kid with crayons and they would help you create an image looking like a Monet.

Pros

Their AI customer support team is out of this world. Attentive, patient, will follow up for literally days to ensure your issue with your site is resolved. From creating and uploading how to videos to offering and scheduling personal virtual meeting to guide your hand through your issue, these guys are your knights. You just can't fail with your goals with a team like this available.

Cons

Their AI builder can be a hungry hungry hippo and is extremely specific/tedious. It will eat your credits mercilessly if you are not careful. I often tell ChatGPT or Google Gemini what I need Subbly AI to do, and they will provide copy/paste directions I would NEVER have the education/skillset to know how to type to Subbly to get it to do what I want. It is hilarious to have those two talk smack about Subbly. I wish there was a policy/way where if the AI ate $50 of your money and it didn't do what you wanted you could get 1/2 back without going through a committee, as the site can clearly read and record that it failed what it needed you to do and it was its own fault.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Subbly

More specialized and simpler to build my site.

Review Source

CF

Connie F.  
Doer of all things  
Food & Beverages  
Used the software for: 6-12 months

### "Even An Old Techno-phobic Lady Found Success"

June 8, 2026

5.0

I am a 63 year old, not super tech savvy DIYer. I started with the AI tool and quickly learned that I didn't understand how to prompt the tool to do what I needed. Thankfully I was lead to the countless tutorials that are clear and sensible. When I couldn't quite get there without help, it was just a message away. Options from complete coding, AI or having Subbly build your site, makes it a one stop shop for those of us with big dreams but little expertise in web design. The back end tools and integrations with STRIPE, Mail Chimp and other useful apps makes setting up the shop itself doable and seamless. I confess I'm still baffled by the way the subscriptions I set up report, but that's getting sorted with lots of "AH HA!" moments on my side. Subbly was recommended to me and I solidly recommend it if you are building something from ground up.

Pros

The customer service team at Subbly is easily the most personalized I've encountered. \[sensitive content hidden\] , the AI help agent, is a short jump away with a link to relevant how to information. In the even that doesn't work, a human responds, either online or email, within 24 hours. I feel as though this team has not only great talent but also a genuine passion to help others use their tools to reach their business goals.

Cons

There's a learning curve. This isn't Subbly's fault. It's not magic, it's AI. I had never used AI so I didn't understand how prompting works efficiently. That being said, there are tools within Subbly to walk you though each step.

Alternatives considered

[Join It](https://www.capterra.com/p/148692/Join-It/)

Reason for choosing Subbly

\[sensitive content hidden\] recommended it and after doing the trial and getting such amazing help, no judgement and genuine people who like what they do, I was sold.

Review Source

AM

Amber M.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Powerful all-in-one subscription platform with incredible AI builder capabilities"

September 2, 2026

5.0

Overall, Subbly provides a comprehensive, modern solution for subscription boxes and e-commerce. Its dedicated subscription management features save hours of administrative overhead, and having access to an agile AI builder environment makes tailoring pages to match our exact brand aesthetic fast and accessible. It is a fantastic platform with strong tools for entrepreneurs scaling their recurring business.

Pros

Subbly makes managing subscription billing, recurring orders, and standard e-commerce funnels straightforward. The platform handles subscriber management, renewal cycles, and core store logic reliably, and the customer portal gives subscribers an easy way to manage their accounts.

Cons

Setting up advanced, multi-tiered personalization across complex product options requires a bit of an initial learning curve. While standard variants are simple to deploy, stores with extensive custom specifications need to spend some extra time configuring cart metadata to ensure every unique detail flows into the backend.

Review Source

VK

Valeriia K.  
Marketing Assistant  
Food & Beverages  
Used the software for: Less than 6 months

### "Unpleasant Experience with Subbly – Not Recommended"

January 19, 2024

1.0

I regret to share our recent experience with Subbly over the past two months. Unfortunately, our interaction with the company has been far from satisfactory, and I feel compelled to detail our concerns for the benefit of other potential users. Firstly, Subbly has consistently refused to provide comprehensive company information, a practice that appears to violate UK laws. Secondly, while their response time is commendable, our communication with Subbly has been consistently unproductive. Our requests were met with rejection, demonstrating a lack of client-centricity on their part. Thirdly, the payment policy of Subbly does not include provisions for refunds. Consequently, we refrained from utilizing their services throughout the entire month, investing valuable time in correspondence with no positive outcome. Upon realizing Subbly's refusal to comply with legal obligations and accommodate our concerns, we made the decision to terminate our association with their services. Despite our unused subscription, Subbly declined our request for a refund. In conclusion, our experience with Subbly has been marred by unresponsiveness, and an inflexible payment policy. We advise potential users to carefully consider these aspects before engaging with Subbly, as our encounter has been both frustrating and disappointing.

Pros

Responded quickly, but not enough to resolve our request

Cons

1\. Subbly has consistently refused to provide comprehensive company information, a practice that appears to violate UK laws. 2. Our communication with Subbly has been consistently unproductive. Our requests were met with rejection, demonstrating a lack of client-centricity on their part. 3. The payment policy of Subbly does not include provisions for refunds.

Review Source

Response from Subbly

February 29, 2024

Unfortunately there was a breakdown in internal escalation processes, and even though I personally reached out to rectify the situation and to explain that we did have the necessary provisions and capabilities for their needs, the ship had unfortunately and understandably sailed. Internally we have done some education and tightened up processes to prevent this happening again. Extending my personal apology again for this mishap, and I wish the merchant the best of luck and future success with their onwards subscription-first mission! Stefan Pretty CEO & Founder

EH

Everton H.  
CMO  
Food & Beverages  
Used the software for: Less than 6 months

### "Great Customer Service!!"

February 4, 2026

5.0

My experience with Subbly has been overwhelmingly positive, with excellent support, clear guidance, and a platform that’s easy to use.

Pros

The customer service was outstanding. I came in feeling nervous and unsure because I had very little knowledge of the app, but \[sensitive content hidden\] , the live support agent, was incredibly patient, clear, and kind. She walked me through everything and completely put me at ease. It honestly made my day.

Cons

There are some prompts to upgrade services, which I completely understand as part of running a business. That said, it can be a little frustrating for me right now, as I’m on a budget and have to be careful not to accidentally upgrade.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Subbly

The price and value seemed better than Shopify

Review Source

AW

Andrea W.  
director  
Retail  
Used the software for: 1-2 years

### "Love Subbly - exceeded my expectations from day one"

July 29, 2025

5.0

I love it, so easy to use, fantastic support. I would recommend to anyone starting a subscription business.

Pros

Easy to build a website and get it up and running within a couple of weeks. ( I am not a website builder just a business owner and I managed fine ) I have several subscription products on Subbly and they all work seamlessly. Customer service is amazing and so helpful and quick. They go out of their way to help.

Cons

Nothing, it just works really well, is easy to use and inexpensive. Customer service is great too. Compared to wordpress it's a breeze to use.

Switched from

[WordPress & WooCommerce Affiliate Program](https://www.capterra.com/p/234543/WordPress--WooCommerce-Affiliate-Program/)

wordpress too complicated and expensive with all the add ons required

Review Source

PB

Pam B.  
Owner  
Retail  
Used the software for: 2+ years

### "Best customer service anywhere"

May 8, 2025

5.0

I switched to subtly a couple years ago and never looked back! The reason I love it is that I am not so good with technical issues and they always patiently help me figure out what I need, including sending videos.

Pros

It is easy to update my needs and their customer service and support are The best. They reply quickly and in detail until I understand how to do what I need.

Cons

I would love an option like shop pay, that Shopify has, that saves customers payment info and they just purchase with one click.

Switched from

[Cratejoy](https://www.capterra.com/p/173276/Cratejoy/)

Fees got way too high and they did not respond to messages and offered very little support.

Review Source

MT

Meghan T.  
Owner  
Retail  
Used the software for: I used a free trial

### "Great support for first time user"

February 6, 2025

5.0

So far it's been a steeper learning curve than Shopify but given that I'm trying to create a more complicated customer flow with the subscription model, they provide a lot of extra resources to help you climb that learning mountain!

Pros

Their customer support is incredibly helpful - there are a lot of videos, the messaging response is prompt and thorough, and very user support friendly

Cons

It's harder to customize than Shopify -- the "elements" and "blocks" are harder to work with, not as first time user friendly

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

need subscription model and shopify didnt have the features I needed

Review Source

Karen H.  
Owner  
Retail  
Used the software for: Less than 6 months

### "World's Greatest Customer Service!"

April 1, 2026

5.0

My overall experience has surpassed my wildest expectations. I did not expect building my website to be this easy and I never would have dreamed that i could have this nice of a website without paying designers a lot of money.

Pros

Subbly is incredibly clear and easy to use. My learning curve has been much more rapid than I would have expected. It is also a great value. Before I used Subbly, the lowest price I had been quoted by web designers was $1600 and that was just for the landing page. I have spent far, far less than that. AND they host my site and keep track of. my sales, etc. I can't believe how much I get for what seems like very little money. The software makes payiing for credits simple. The AI builder works very well with my prompts and I am not someone who uses AI regularly. (I'm a 70 year-old grandmother who had never really used it before.) The customization capabilities seem endless. I have built a complicated website and the AI has been able to do anything that I asked of it. But the best thing of all is the customer service. If I have a problem, it takes no time for them to get back to me. They also host live sessions every weekday where I can talk to the engineers and get them to help me if I need it. They do business like people used to in the good old days when the seller really cared whether or not you were able to use the product and whether or not you were having any problems with it. I cannot say enough good things about Subbly.

Cons

There is nothing that I don't like about Subbly. This software wants a minimum of 100 characters and I would have to make things up.

Review Source

Carine R.  
owner  
Printing  
Used the software for: 2+ years

### "Great tool for small businesses"

July 24, 2026

5.0

Positive, quick response when I contacted their chat support. No issue to cancel when requested. They added features over the years that were useful.

Pros

I used Subbly mainly because I wanted the coupon features and the ability to pause a subscription. I didn't use all the features because I didn't need to.

Cons

Not as easy if you already have your own website. Also, we connected with Braintree/Paypal and sometimes the payments from subscribers to Subbly failed and it was not the client fault but an extra security with Subbly

Review Source

CM

Charmaine M.  
Owner/CEO  
Retail  
Used the software for: 6-12 months

### "The best way to start a subscription business."

July 1, 2021

5.0

The best customer service you will ever find. They go above and beyond. Seriously, I have been putting them to work (unintentionally but I needed a lot of help/had a lot of questions) and they have graciously completed every task and answered every question.

Pros

It really is built subscription first. Where you would need a lot of plug ins and connecters to get started on other platforms like Shopify or WooCommerce, it's all built right in. So it really ends up saving you money because you don't have to pay for a lot of apps.

Cons

\>The emails that are triggered need to be able to come from a white labeled domain. >There is no direct integration with ANY CRM software. You would think at least salesforce or HubSpot, but nope. This isn't as big of a deal while I am still in beta but this is very important to me for scaling purposes. >There is currently no public API so I can't even get a developer to program an integration for me. But I have been informed a public one will be coming Fall-ish 2021.

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

WooCommerce isn't quarterly subscription friendly even with the subscriptions add on. It was also clunky and lacked the ease of use on both the customer and back end sides.

Review Source

Response from Subbly

August 3, 2021

Dear Charmaine, thank you very much for your review! Our focus is always on our customers and on providing the highest possible level of service to them. We're sorry to hear that some features are not working as you expected them to, however, your detailed feedback will help us look into these issues and fix them. We take such feedback very seriously and have created a page, where you can request improvements to the existing features or even tell us about some new features you'd like to see, you can always share your ideas with us here https://subbly.canny.io/feature-requests.

IJ

Isaiah J.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Honest opinions from a 2+ year Subbly User"

February 1, 2022

5.0

Pros

If you are looking to get started with your subscription based business or even if you have been doing your business for years already, I 100% recommend Subbly. It is EXTREMELY USER FRIENDLY and there are so much options and customizable features for every niche. You dont have to code a single thing if you do not want to and you still have just as much customizable features as a pro web designer.

Cons

Subbly does offer basic email marketing, and it is editable. However, I think it needs more flexibility. Unlike Klaviyo or Mailchimp which are specifically designed for email marketing, Subbly is limited in its capabilites. Although Subbly does offer a multitude of 3rd party integrations, such as Klaviyo, it is still extremely limited. For example, I use Klaviyo, however, Subbly does not have all metrics on Klaviyo for it to even work to its full potential. If you were moving from WooCommerce and had Klaviyo integrated, and then you moved to Subbly, you will quickly learn of the "cuts" you no longer have in your email marketing simply because Subbly does not, and has not, offered a "true" or "full" integration. Personally, I feel like it's a, lack of a better term "half assed" integration. I fully believe that if Subbly wants to offer certain 3rd party integrations, like Klaviyo, it needs to be working at 100% capacity, not 75%. I beleive "little" things like this actually become a big problem when it comes to growth and eventually just becomes a burning whole in your wallet. I have brought this issue up to Subbly and they recommended getting Zapier as a solution. So now, I am paying for Subbly system, but also Klaviyo (because Subbly does not offer a flexible email marketing), but now I have to pay for Zapier as well. Then you may have to pay someone to set up your Zapier because Zapier isnt the most user friendly application. It just adds up and can be mentally exhausting.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Elementor](https://www.capterra.com/p/169468/Elementor/)[WordPress](https://www.capterra.com/p/131687/WordPress/)

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

I was on WooCommerce and I was not using WooCommerce Subscription. I was using some other 3rd party plug in for my subscriptions. One day I woke up and noticed my subscriptions/customers were gone. The plugin I was running cancelled all of my customers. I had left Subbly to go to WooCommerce because I THOUGHT I wanted something different. I reached out to Subbly, told them what happened, and asked if they could salvage my customers. Luckily, Subbly was able to migrate ALL OF MY CUSTOMERS back to Subbly. If it wasnt for this I would have just given up my business. You really dont know what you have until its gone. Even without this dramatic tragic event, there were SO MANY FEATURES I did not have on WooCommerce that I really wish I did. Now im back on Subbly running strong. I doubt ill ever leave. I learned my lesson.

Review Source

IC

Itzia C.  
owner  
Food & Beverages  
Used the software for: Less than 6 months

### "It's a good option to start your subscription business"

July 24, 2024

4.0

Pros

I liked the ease I had to make a website. It was pretty drag and drop, which coming from WordPress (where it had such a steep learning curve), was a Godsend. Especially because I had to run my business in the background too. I also liked the help of almost all my questions with their library. They have videos, articles and if you really need it, you can message or have a conference call it get someone to explain features. Also, it's reassuring to know that your customer data and info is in good hands. If there's an issue, there's a group of people who can hold your hand and help you.

Cons

It was still a learning curve which is to be expected. However, when you learn Subbly's features it feels like you're caging yourself in because there's much less customizability (unlike WordPress). There were several instances where I had to change parts of my business because Subbly wasn't capable of some of the things I was asking. It can be pretty frustrating because you're molding your business to adapt to Subbly, when I thought the platform would be a good tool for my business to be better. So, I think maybe making the platform more customizable in the future, would help people who are moving from WordPress not lose the freedom to make their business however they want without compromising so much, so having to change parts of their model to adapt to Subbly.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

I needed help with a good subscription model and building an ecommerce business.

Review Source

DT

Dean T.  
Co-founder  
Consumer Goods  
Used the software for: 6-12 months

### "Great for flexible and dynamic subscriptions"

September 24, 2020

4.0

It's a great but still growing platform for subscription businesses. I think it's the best option at a reasonable price range for a subscription business all-in-one platform and website builder, and they are building out some of what I would consider are the missing features so it's only going to get better. Plus, their customer support is worth a special mention - they go above and beyond with personalised support whenever anything is amiss. I recommend Subbly for subscription business startups.

Pros

I reviewed a few platforms via free trials before deciding on Subbly for my e-commerce subscription store. It was the clear winner for versatility and support for variable subscription options. Other platforms can be twisted to work, with plugins and addons (at additional cost) but if a line of subscription products is your core, then Subbly's your best bet. This is what it's designed for out of the box, and it handles it well.

Cons

Because Subbly is still (as at Sep 2020) a relatively niche platform, if you want to integrate with other services you have limited choices. They are building out their app integrations, but the library of services that work with Subbly is still small. However, some custom coding and some automation intermediaries like Zapier can bridge a lot of these gaps. The website builder is comprehensive and easy to use. There are a few features missing, but that's true of Wix, Squarespace and others I've used. Subbly's builder is actually easier to use than some of these others, and allows custom code to fill the gap where there's no built in feature. However, as flexible and great as this part is, the rigidity of the checkout is a drawback - I believe it's on the roadmap to open up more options and customisations with checkout and I think that will make Subbly an end-to-end unbeatable option for subscription commerce businesses.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Cratejoy](https://www.capterra.com/p/173276/Cratejoy/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Subbly

Subbly is designed for subscription commerce out of the box. The other platforms were either too expensive, too rigid, or only dealt with subscription products with the help of plugins, add-ons or as an afterthought.

Review Source

fG

florian G.  
entrepreneurs  
Arts and Crafts  
Used the software for: Less than 6 months

### "What I think about Subbly after testing it for several months."

November 3, 2023

5.0

Pros

Subbly has enabled me to launch my business. With a subscription-based focus, Subbly made it easy to set up without the need for multiple plugins, which could have been much costlier through other providers. Their customer service is excellent—prompt responses, and they even send you personalized videos to assist with your page and provide further help.

Cons

I wanted to implement discounts, for instance, for Black Friday across all items at once and display the original and discounted prices with different reduction percentages without requiring a discount code. Additionally, I was interested in having a feature directly on the website to create shipping labels.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Subbly

Being 80% focused on subscriptions, only Subbly offers a direct setup.

Review Source

BW

Becky W.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Very Happy that I chose Subbly"

June 10, 2021

5.0

Pros

I think that this platform has exceeded my expectations. I am super impressed with how truly and continually supportive the gang at Subbly have been, right from the time that they were working with me to understand my requirements, throughout onboarding and set up, and now for ongoing customer support as Subbly and I ‘get acquainted’. They have been able to answer all the questions I have had and provide solutions to any challenges I have come across. I appreciate that they don’t just “drop ya as soon as they got ya” 😊

Cons

As I said, I am very happy with Subbly, I think it would be great to see some sort of live collaboration tools, where support techs and customers can share screens to resolve troubles. This said, when necessary, they do send recorded screen share videos where techs explain and demonstrate, which has been very helpful for me.

Reason for choosing Subbly

Subbly had so many good reviews online, I heard them recommended on Podcasts, I listened to interviews with \[SENSITIVE CONTENT HIDDEN\] on Podcasts. Also, the person that onboarded me \[SENSITIVE CONTENT HIDDEN\] made an effort to understand my business, and answered all of my questions. He seemed like he cared and I felt like I could trust him.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

The Subbly checkout allowed more subscription-specific functionality which will make my job easier as my company grows.

Review Source

Response from Subbly

August 3, 2021

Dear Becky, thank you very much for your kind words and for taking the time to leave us this wonderful review, we greatly appreciate your effort!

KC

Krystal C.  
CEO  
Retail  
Used the software for: 6-12 months

### "Best Subscription Platform"

October 1, 2020

5.0

I don’t have any plans to leave Subbly. I’m very impressed with the company overall and do look forward to anytime they release new features and upgrade the platform! For anyone else that is new to the subscription box business, this company truly is the go to!

Pros

Subbly is a great subscription platform for start-up subscription companies. The software is easy to use for the beginner and the website builder was super easy to set up. I had my new website and product up and ready to sell within a few hours.

Cons

There are some features that could be added but I promise you, if you talk to Subbly‘s team, they will hear you out. They’ve been able to help me with every request so far and they’re willing to listen to suggestions for new features or bug fixes. There are very few cons and trust me, the benefits do outweigh them.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[PayPal](https://www.capterra.com/p/207944/PayPal/)[Recharge](https://www.capterra.com/p/206617/ReCharge-Payments/)[Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/)[Cratejoy](https://www.capterra.com/p/173276/Cratejoy/)

Switched from

[Cratejoy](https://www.capterra.com/p/173276/Cratejoy/)

I made Subbly my main subscription platform because they are not a 3rd party marketplace. Cratejoy is a 3rd party marketplace and is more expensive to use.

Review Source

PG

Philippa G.  
Director  
Retail  
Used the software for: 6-12 months

### "Amazing product, lovely interface and fantastic customer service"

April 15, 2024

5.0

Simply brilliant. Intuitive, seamless, supportive and user-centric.

Pros

I can't recommend Subbly high enough to potential customers. Not only is the product brilliant, but the customer service is second to none! The Subbly team are friendly and proactive and will go as far as sending you personalised guidance videos. Can't wish for more!

Cons

A little hard to integrate digital downloads

Reason for choosing Subbly

Podcast suggested it would suit our business needs the best

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Wix wasn't user friendly or supportive and didn't support subscription billing easily.

Review Source

OM

Olha M.  
Founder  
Retail  
Used the software for: 1-2 years

### "The best customer service"

November 19, 2024

5.0

If you’re looking for a subscription platform that’s packed with features and backed by exceptional customer support, I can’t recommend Subbly enough. It’s made running my business smoother and more enjoyable, and my customers love how seamless the subscription experience is. Thank you, Subbly, for being an integral part of my business journey!

Pros

I can’t say enough good things about Subbly! As the owner of a subscription box business, I needed a platform that was reliable, easy to use, and adaptable to my specific needs – Subbly delivers on all fronts. The interface is intuitive, making it simple to manage subscriptions, update products, and track customer data. But what truly sets Subbly apart is their amazing customer service. Every time I’ve had a question or needed guidance, their support team has gone above and beyond to help. They’re not just responsive – they’re genuinely invested in helping businesses like mine succeed. It feels like having a partner in my business rather than just a service provider.

Cons

That said, there are a couple of areas where I feel Subbly could improve. For instance, customers currently can’t leave feedback or reviews directly under one-time products, which feels like a missed opportunity for businesses to showcase testimonials or build trust around those items. Having this feature would make it easier to highlight the quality of individual products and encourage repeat purchases.

Review Source

SE

Sami-Jo E.  
CEO  
Consumer Goods  
Used the software for: 1-2 years

### "Outstanding customer service "

October 28, 2024

5.0

Professional, helpful, outstanding customer service. I would not use another provider. Great value for money.

Pros

If I ever have a problem or don’t understand something the team are very fast to reply and always explain clearly and solve any issue I have.

Cons

I don’t have any dislikes to be honest, I’ve always found subbly to provide everything I need.

Review Source

HF

Hayley F.  
CEO  
Retail  
Used the software for: 6-12 months

### "Unbeatable customer services"

March 11, 2022

5.0

We're happy with Subbly. We don't plan on going anywhere. Good integrations, good features and new ones all the time, great customer service.

Pros

The fact that it's built specifically for sub boxes sealed the deal. Amazing customer service keeps us with this platform It was important to us, when starting out, that they don't hold your box and followers/subscribers hostage if you choose to leave.

Cons

New features can be very glitchy. I wasn't able to use the gift certificate feature during the holidays, because it was buggy. Those sorts of things need to be rolled out during the lulls in the year. Might also be useful to beta new features with existing users at various levels of tech literacy. The website builder could be more straightforward. I'm fairly tech savvy and I had to bring in a designer to set things up. I've had to pull him back in here and there. I want to be able to do it all myself. It would be helpful to have videos for the most common issues. The few videos I watched were not particularly helpful for the initial build out. They need to be made for the person who knows almost nothing. Step by step. Assume nothing.

Reason for choosing Subbly

We despise Cratejoy. They're exploitative. Square was expensive and not sub box-friendly. Subbly ticked all the boxes for us.

Review Source

KR

Karel R.  
Founder  
Arts and Crafts  
Used the software for: 6-12 months

### "For subscription businesses, they are the best option"

October 29, 2021

5.0

Subbly is for me one of the best way to manage subscription businesses. Lot of things are missing but they are working really hard to improve their plateform and they are really aware of customer need. For me it's really a good solution.

Pros

The best things with subbly is the customer support. No matter which question you may have, they will always be available to answer. FOr some technical point they can even register a short video to show you how to fix your issue. Other point, the site is easy to understand. Lot of things has been simplified so that even a newer can set up his own website.

Cons

The more difficult point is the website builder. In comparaison with other website builder it's not the easiest. The drop and drag functions are not fully in place. So you have to be creative to do what you imagine. Other point : not that many application for now. They are adding new app on a regular basis, so it will be better soon

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Recharge](https://www.capterra.com/p/206617/ReCharge-Payments/)

Reason for choosing Subbly

Recommandation

Review Source

CS

Carla S.  
Founder and Owner  
Retail  
Used the software for: 1-2 years

### "Excellent Customer Support. "

October 23, 2021

4.0

Subbly Customer Service has been very patient and responsive to my questions and are always willing to find a solution to my problems. Communication is very clear. I am a happy Subbly user.

Pros

I was a complete beginner and was able to design my website, setup my Subscription Box business and run online shop, all with the support of Subbly excellent tutorials and Customer Support.

Cons

As the platform is subscription oriented, it was not so easy to set up my products shop at the beginning, but they are always improving the features and it is a lot easier now.

Review Source

NB

Nicole B.  
Founder  
Arts and Crafts  
Used the software for: Less than 6 months

### "The only platform I'd consider recommending"

April 26, 2024

5.0

Exceptional - the support team are unmatched.

Pros

I managed to get my entire website and subscription service setup in 6 days with the help of the team - really impressive.

Cons

Some things can be a little manual to do and a couple of things I'd like are not currently possible. Also Royal Mail integration is missing which is critical for me.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Subbly

Because it's a subscription first platform.

Review Source

Liam B.  
Co-Founder  
  
Used the software for: 2+ years

### "The whole Subbly team have been key to us launching and growing our subscription box business"

April 7, 2018

5.0

Pros

We have used the software for over two years and it keeps getting better. In the last few months we have got a brand new checkout, more custom billing options and a new referral program. It has everything you need to run a successful subscription box business. My favourite part is the fact it is so easy to use.

Cons

I am happy with Subbly. It has all the features we need to run our business. If you are thinking of launching a subscription box business use subbly.

Review Source

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