--- title: "Authoritas Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Authoritas Software - reviews, pricing plans, popular comparisons to other SEO products and more." source_url: "https://www.capterra.com/p/144374/Analytics-SEO/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Authoritas Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Authoritas ## What is Authoritas? Authoritas and Linkdex have been building sophisticated SEO software tools and data for over a decade. In 2018, Authoritas acquired the Linkdex platform and has since integrated the very best of both enterprise class solutions to bring an unrivalled range of SEO capabilities to market. Use our platform to view competitor data, market share, keyword analysis and so much more. Our aim is to help clients grow organic traffic that converts. Get in touch to unlock the insights. ## What is Authoritas used for? [SEO](https://www.capterra.com/seo-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £1 Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Authoritas?[Manage this product listing](https://www.g2.com/products/authoritas/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Authoritas 4.2 (13) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price £1 Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (13) Ease Of Use 4.5 (2,327) Value For Money 4.5 (12) Value For Money 4.3 (1,902) Customer Service 4.8 (11) Customer Service 4.4 (1,708) ## Authoritas alternatives [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1,160)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148516/Marketing-360/) Highest Rated [Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) [4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173203/Bloomreach/) ## FAQs about Authoritas Overview ### Which roles and teams benefit most from Authoritas? Authoritas is most used by SEO leaders, organic performance strategists, and marketing operations teams managing search visibility, keyword research, and technical SEO priorities. Performance marketers and data analysts use its reporting to assess organic results, while executives, founders, business development, and technical sales teams review search insights to guide growth and commercial decisions. Answer based on 11 reviews Overview ### What company size and specific industries is Authoritas built for? Authoritas is designed for multinational enterprises, large agencies, eCommerce pureplays, and brand teams. It fits larger organizations in SEO, eCommerce, content marketing, and digital marketing, especially those led by global heads of SEO, eCommerce directors, content marketing directors, and heads of digital marketing. Features and Usability ### What are the key features of Authoritas? Authoritas offers SEO management tools with keyword research, keyword rank tracking, keyword tracking, and mobile keywords, plus competitive analysis and link management. It also includes campaign management and campaign planning, dashboard reporting with ad hoc reporting, Google Analytics integration, conversion tracking, goal setting/tracking, and multiple site management. Integrations ### Which third-party tools and platforms does Authoritas integrate with? Authoritas integrates with Adobe Analytics, Google Analytics 360, and Majestic for analytics and SEO data workflows. These connections support reporting and visibility across search performance and backlink analysis within a small catalog of third-party tools. Getting Started and Support ### What training and onboarding options does Authoritas offer? Authoritas provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation serves as written reference material, and videos offer visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does Authoritas offer? Authoritas provides email/help desk, FAQ/forum, knowledge base, and phone support. With no reviewer feedback available on support experience, the listed channels indicate multiple ways to get help, but there is no catalog evidence to describe response times, staff helpfulness, or common support frustrations. ## Features AI summary Based on 5,024 SEO reviews Capterra data shows that buyers of SEO software rank the following features as their top priorities: - **SEO Management** (**52%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Keyword Tracking** (**47%**) Authoritas supports **SEO Management** and **Keyword Tracking**, giving marketing teams the tools to manage optimization work and monitor search term performance over time. However, it does not include **Website Management**. Instead, it offers other highly rated SEO features, such as **Keyword Rank Tracking** (**49%**) and **Keyword Research Tools** (**45%**), helping businesses track visibility, find new ranking opportunities, and make better decisions about where to focus their search efforts. Keyword Rank Tracking 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Audit Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Ad hoc Reporting Generate one-off reports that meet information requirements API Application programming interface that allows for integration with other systems/databases Authoritas 20 features ### All Features - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Categorization/Grouping: Organize and group data or items based on various criteria - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Google Analytics Integration: Integration with Google Analytics to track and report website traffic - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Link Management: Monitoring and organizing references from a webpage to external sites and internal pages - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Referral Tracking: Log and store the source of contacts/leads - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content --- Get Advice We can help you find the software with the features you need. Features 4.4 (12) 4.4 Based on 12 reviews ## Pricing Value for money 4.5 (12) Free Trial Free Version Basic £1.00 Per Month Value for money 4.5 (12) 4.5 Based on 12 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Majestic](https://www.capterra.com/p/213487/Majestic/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (11) 4.8 Based on 11 reviews ## User reviews Overall rating 4.2 Based on 13 reviews Filter by rating Counts reflect reviews available in this feed. 5(6) 4(3) 3(4) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Jean Bertin C. Data Analyst Coach and Trainer Used the software for: Less than 1 year ### "SEO Platform, Niche Research Tool and More!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 18, 2021 I am glad I made the decision to use Authoritas. The features are very comprehensive and beyond that, they have an excellent customer service team who will be available to you at any time if you need help. Their SEO platform is easy to use on both desktop and mobile devices so I don't have a problem doing my job no matter where I am. They've even updated their software with new tools and it's really wonderful how much the platform has grown in the past months! If you’re looking for customizable SEO Software that can do it all then Authoritas is definitely worth checking out. Pros With Authoritas, we don't need to pay for a monthly service like SEMrush. The one-time cost for Authoritas includes all of the SEO tools we need to run our search engine optimization campaign. We love how easy it makes things! The best part about Authoritas is that it has the tools that we need to get our website ranking. Keyword research, competitor research, and crawling are all very helpful for my business. With Authoritas I can easily set up a content calendar and make sure that I am staying on top of my online marketing. With a very short learning curve, the software is easy to use and can provide you with insights to make your content organically work. There are so many different SEO reporting tools available, and it's super easy to use them! Plus, the customer service representatives are always friendly and quick to answer any questions that you have. They also offer a variety of trainings and resources so that you can get the most out of their service. Cons Though the Backlinks feature is superb, I think it’s a little limited when compared to Ahrefs and hope to see some changes implemented. The National Rankings and Local Rank Tracking features aren't very developed at the moment either, but they have an extremely motivated team working on them so I wouldn’t rule them out as competitors in terms of rank tracking. All in all, Autoritas has done a good job with what they’ve managed to accomplish so far and will almost certainly improve quickly thanks to their determination to take on the competition. HO Head of SEO Head of SEO Used the software for: 3-5 years ### "Great SEO platform with flexible setup" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 10, 2020 We need a rank tracking solution that fits an international SEO setup covering 100 domains, 30 languages and multiple search engines. Linkdex/Authoritas matches our requirements really well. The team is also a pleasure to work with, it feels more like a partnership rather than a traditional supplier-client relationship as we support each other with insights, ideas and solutions to succeed. Pros Our team has been using the Lindkex platform for 5 years. The platform comes with various SEO related modules such as; rank tracking, backlink reports and site crawler. We mainly use the platform for keyword rank tracking and some of the best features include: - Flexible rank check scheduling on keyword level (daily, weekly, bi-weekly, monthly or on-demand) - Ability to assign custom values to keywords based on your own internal conversion metrics - Ability to assign keywords to pages (preferred/mapped landing page) - Ability to extensively tag keywords. - Rank check across all major search engines; Google, Yahoo, Baidu, Yandex, Bing, Naver - Recently the support for getting universal search (SERP features) insights has greatly improved, which is key for doing SEO in 2020. - The customer service is great, they really listen to their clients. Several of our ideas for product development has been implemented in the platform. - Pricing model is very good. Cons \- The in-platform reporting part is not very strong and so we rely on a lot of data exporting and creating our own reports. There are some new interesting reporting/dashboard sections for keyword visibility under development. CM CMO CMO Used the software for: Less than 1 year ### "Pre-built filters for keyword analysis are excellent" 3.0 December 24, 2021 Good, the product is good value for money and hope that there is a good roadmap for development. Pros The most useful part of Authoritas is with it's pre-built filters to evaluate your keyword performance. At a glance filtering to see which keywords are likely to have dropped due to certain reasons is a good sense check and something I found really helpful. Cons It isn't as easy to use as other SEM platforms, it does the job ok but there is a bit of work to see how the software works and can benefit the user. I'd say that this is of less use to a beginner who doesn't necessarily know how to work through keyword audits and understanding web performance. HO Head Of SEO Head Of SEO Used the software for: 3-5 years ### "Highly recommended! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2021 Not much more I can add other than I would recommend this tool to anyone in the SEO industry, as well as being able to gain all of the insights you need, the platform is easy to use and account management has always been second to none. Pros Authoritas has been the keyword ranking software we have used for over ten years, and it has grown so much in that time. As well as having all you could wish for in terms of keyword ranking data you get so much more, I have been able to identify so many opportunities through visibility explorer and our clients love the data we can pull from the tool. The company has always been forward-thinking and stayed ahead of the trend when it comes to googles algorithm updates. Cons I wouldn't say there are any cons that I can think of, the platform is constantly evolving, and training is always offered, and any queries answered instantly. PM Performance Marketing Manager Performance Marketing Manager Used the software for: 1-3 years ### "A must for keyword monitoring and SEO analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 27, 2018 Pros The best two things about Analytics SEO (Now "Authoritas") are: 1. Monitoring you clients' keyword rankings. ASEO has the BEST data. Our agency's CEO has heard from many sources that the keyword ranking data ASEO has is the best in the industry. You can monitor a client's keyword ranking across many search engines, countries, states, and even cities. 2. Customer service is AMAZING. Even though they are a British company, their customer support is top notch for us users in the states. Many times, Laurence, the CEO of ASEO, personally follows up on customer questions, etc. Cons The software's interface could be more intuitive as far as finding settings and managing websites tracked by ASEO. I can overlook this, however, because an answer to my question is usually only a few minutes away. Eric B. Founder Used the software for: Less than 1 year ### "Perfect tool for your SEO needs and know everything about keywords rankings" 5.0 September 15, 2021 Pros I love this SEO software because it is so easy to use. I use it to monitor my blog's rankings to see what keywords are trending and to see what my competitors are doing. It is so easy to use and I love that it comes with a whole suite of tools that help me do my job. I am always up to date with all of my competitors' strategies and what has been working best for them. I love to use this software to see what is trending and what has been working well for my competitors so I can beat them. Cons It is so comprehensive and there are so many options, mastering the different options takes time CE CEO CEO Used the software for: Less than 1 year ### "Brilliant software and great value for money" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 27, 2022 Pros The customer service is awesome. I always get a response within 10 minutes and often much quicker. The keyword rank tracking module is brilliant. Very useful for looking at backlinks as well. Cons More analytics integrations would be better. They do have Google Analytics but I prefer not to use that due to their poor privacy track record. Matomo analytics and Hotjar would be useful additions. MM Manager, Marketing Operations Manager, Marketing Operations Used the software for: 3-5 years ### "Issues with Authoritas" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 March 5, 2021 Tech support can help resolve issues but I've never been in love with the software. It doesn't seem to have been adequately user tested and is overly complicated unless you have a guide. Pros We can track keyword performance of our site and competitors across countries at a glance. Cons Suddenly the reporting breaks and I need to set it up all over again. This happened a couple of months ago and today I checked again for another one of our URLs and our data looks to be: 1. Inaccurate for previous months 2. Missing for Jan and Feb 2021 OP Organic Performance Strategist Organic Performance Strategist Used the software for: 1-3 years ### "Authoritas" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 16, 2020 Our account managers are fantastic and always on hand to jump onto a call or send you a detailed explanation via email. Not only do they know our products and industry but have the SEO knowledge to be able to make recommendations on how we can use the platform for us. Pros It's clear that the company is always taking feedback and ideas to create new parts of the platform. The new search intent feature is very interesting and I'm keen to see what that develops into. Cons The general UX is poor and needs to be redesigned, especially when compared to some of the other competitors. Just filtering out data can be difficult and having to manually create widgets rather than copying them is time-consuming and frustrating. TS Technical Sales Technical Sales Used the software for: Less than 1 year ### "Handy tools for experts and amateurs alike" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2018 Efficiently track new seo Pros Efficient tracking and reporting of multiple SEO platforms. All devices supported. Price point very fair compared to competitors. Cons I may be missing this function, but would like to see a detailed sharing option to update senior management officials. [View all Reviews](https://www.capterra.com/p/144374/Analytics-SEO/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.