# Authoritas Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Authoritas Software - reviews, pricing plans, popular comparisons to other SEO products and more. Source: https://www.capterra.com/p/144374/Analytics-SEO --- # Authoritas Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Authoritas ## What is Authoritas? Authoritas and Linkdex have been building sophisticated SEO software tools and data for over a decade. In 2018, Authoritas acquired the Linkdex platform and has since integrated the very best of both enterprise class solutions to bring an unrivalled range of SEO capabilities to market. Use our platform to view competitor data, market share, keyword analysis and so much more. Our aim is to help clients grow organic traffic that converts. Get in touch to unlock the insights. ## What is Authoritas used for? [SEO](https://www.capterra.com/seo-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £1 Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Authoritas?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.authoritas.com&name=Authoritas) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Authoritas 4.2 (13) VS. [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price £1 Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (13) Ease Of Use 4.3 (2,313) Value For Money 4.5 (12) Value For Money 4.2 (1,889) Customer Service 4.8 (11) Customer Service 4.4 (1,696) ## Authoritas alternatives [4.5 (1,135)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) Starting price $103.20 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (5,945)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (13,557)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Rank Tracking 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track positioning in search engines over time Audit Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Keyword Research Tools 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Ad hoc Reporting Generate one-off reports that meet information requirements API Application programming interface that allows for integration with other systems/databases Authoritas 20 features Generate one-off reports that meet information requirements Application programming interface that allows for integration with other systems/databases Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Organize and group data or items based on various criteria Evaluating strengths and weaknesses of companies with the same target audience Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Establish measurable goals and objectives and track their progress over a specific period of time Integration with Google Analytics to track and report website traffic Track positioning in search engines over time Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Track and monitor a specific set of keywords Monitoring and organizing references from a webpage to external sites and internal pages Unique word that contains letters or numbers that identifies specific campaigns Log and store the source of contacts/leads Optimize and manage the search engine optimization efforts for a website or digital content Get Advice We can help you find the software with the features you need. Features 4.4 (12) 4.4 Based on 12 reviews ## Pricing Value for money 4.5 (12) Free Trial Free Version Basic £1.00 Per Month Value for money 4.5 (12) 4.5 Based on 12 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Majestic](https://www.capterra.com/p/213487/Majestic/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (11) 4.8 Based on 11 reviews ## User reviews Overall rating 4.2 Based on 13 reviews Filter by rating 5(6) 4(3) 3(4) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User CEO Retail ### "Brilliant software and great value for money" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 21, 2022 Pros The customer service is awesome. I always get a response within 10 minutes and often much quicker. The keyword rank tracking module is brilliant. Very useful for looking at backlinks as well. Cons More analytics integrations would be better. They do have Google Analytics but I prefer not to use that due to their poor privacy track record. Matomo analytics and Hotjar would be useful additions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 28, 2022 Thank you very much for taking the time out to write such a positive review and great to hear how you're using the platform insight. New features and functionality is constantly being added so be sure to check out the Product Roadmap where platform users can vote for their favourite new features. We also have a wide range of video tutorials and Help centre articles to ensure you're getting the most from the platform. Roadmap: https://theoptimisers.authoritas.com/groups/5156108 Helpdesk: https://help.authoritas.com/en/ Video Tutorials: https://www.youtube.com/playlist?list=PLMigWAPHG0iyY8UMJUj4DjuXHwZY6NyMU AU Anonymous User CMO Marketing and Advertising ### "Pre-built filters for keyword analysis are excellent" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 December 23, 2021 Good, the product is good value for money and hope that there is a good roadmap for development. Pros The most useful part of Authoritas is with it's pre-built filters to evaluate your keyword performance. At a glance filtering to see which keywords are likely to have dropped due to certain reasons is a good sense check and something I found really helpful. Cons It isn't as easy to use as other SEM platforms, it does the job ok but there is a bit of work to see how the software works and can benefit the user. I'd say that this is of less use to a beginner who doesn't necessarily know how to work through keyword audits and understanding web performance. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing Authoritas The price, Authoritas is significantly cheaper than others at the time of purchase. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Eric B. Founder Consumer Goods ### "Perfect tool for your SEO needs and know everything about keywords rankings" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 14, 2021 Pros I love this SEO software because it is so easy to use. I use it to monitor my blog's rankings to see what keywords are trending and to see what my competitors are doing. It is so easy to use and I love that it comes with a whole suite of tools that help me do my job. I am always up to date with all of my competitors' strategies and what has been working best for them. I love to use this software to see what is trending and what has been working well for my competitors so I can beat them. Cons It is so comprehensive and there are so many options, mastering the different options takes time Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jean Bertin C. Data Analyst Coach and Trainer Financial Services ### "SEO Platform, Niche Research Tool and More!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 13, 2021 I am glad I made the decision to use Authoritas. The features are very comprehensive and beyond that, they have an excellent customer service team who will be available to you at any time if you need help. Their SEO platform is easy to use on both desktop and mobile devices so I don't have a problem doing my job no matter where I am. They've even updated their software with new tools and it's really wonderful how much the platform has grown in the past months! If you’re looking for customizable SEO Software that can do it all then Authoritas is definitely worth checking out. Pros With Authoritas, we don't need to pay for a monthly service like SEMrush. The one-time cost for Authoritas includes all of the SEO tools we need to run our search engine optimization campaign. We love how easy it makes things! The best part about Authoritas is that it has the tools that we need to get our website ranking. Keyword research, competitor research, and crawling are all very helpful for my business. With Authoritas I can easily set up a content calendar and make sure that I am staying on top of my online marketing. With a very short learning curve, the software is easy to use and can provide you with insights to make your content organically work. There are so many different SEO reporting tools available, and it's super easy to use them! Plus, the customer service representatives are always friendly and quick to answer any questions that you have. They also offer a variety of trainings and resources so that you can get the most out of their service. Cons Though the Backlinks feature is superb, I think it’s a little limited when compared to Ahrefs and hope to see some changes implemented. The National Rankings and Local Rank Tracking features aren't very developed at the moment either, but they have an extremely motivated team working on them so I wouldn’t rule them out as competitors in terms of rank tracking. All in all, Autoritas has done a good job with what they’ve managed to accomplish so far and will almost certainly improve quickly thanks to their determination to take on the competition. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reasons for choosing Authoritas There is an overhead cost associated with our decision to use Authoritas Solutions Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AC Andy C. Head Of SEO Automotive ### "Highly recommended! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 5, 2021 Not much more I can add other than I would recommend this tool to anyone in the SEO industry, as well as being able to gain all of the insights you need, the platform is easy to use and account management has always been second to none. Pros Authoritas has been the keyword ranking software we have used for over ten years, and it has grown so much in that time. As well as having all you could wish for in terms of keyword ranking data you get so much more, I have been able to identify so many opportunities through visibility explorer and our clients love the data we can pull from the tool. The company has always been forward-thinking and stayed ahead of the trend when it comes to googles algorithm updates. Cons I wouldn't say there are any cons that I can think of, the platform is constantly evolving, and training is always offered, and any queries answered instantly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 8, 2021 Thanks Andy - having great clients like you is what keeps us motivated. Expect some new platform updates this quarter - with a new Keyword Research tool (with user intent) and a new technical Page Experience tool to allow you to compare multiple URLs in bulk for key Core Web Vitals. RM Richard M. Manager, Marketing Operations Business Supplies and Equipment ### "Issues with Authoritas" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 March 3, 2021 Tech support can help resolve issues but I've never been in love with the software. It doesn't seem to have been adequately user tested and is overly complicated unless you have a guide. Pros We can track keyword performance of our site and competitors across countries at a glance. Cons Suddenly the reporting breaks and I need to set it up all over again. This happened a couple of months ago and today I checked again for another one of our URLs and our data looks to be: 1. Inaccurate for previous months 2. Missing for Jan and Feb 2021 Reasons for choosing Authoritas na Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 8, 2021 Hi Richard - I'm very sorry to hear you've had problems with the reporting - we'll investigate and get back to you. We can also offer to setup an integration with Big Query for you, so we can send your data into Big Query daily and this will allow you to create custom reports on demand or on a schedule in Google Data Studio (or other visualisation tool). We'd be happy to do this for you free of charge if that would be useful. We'll be launching a new user interface as well this year, which will hopefully make it easier to navigate across the breadth and depth of data in the platform. Laurence O'Toole (CEO) PK Priyanka K. Organic Performance Strategist Financial Services ### "Authoritas" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 June 15, 2020 Our account managers are fantastic and always on hand to jump onto a call or send you a detailed explanation via email. Not only do they know our products and industry but have the SEO knowledge to be able to make recommendations on how we can use the platform for us. Pros It's clear that the company is always taking feedback and ideas to create new parts of the platform. The new search intent feature is very interesting and I'm keen to see what that develops into. Cons The general UX is poor and needs to be redesigned, especially when compared to some of the other competitors. Just filtering out data can be difficult and having to manually create widgets rather than copying them is time-consuming and frustrating. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2021 Thanks Priyanka - we definitely do listen and you'll be pleased to hear that the first new modules in our new user interface will be out in Q1 2021. Christoffer B. Head of SEO Education Management ### "Great SEO platform with flexible setup" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 5, 2020 We need a rank tracking solution that fits an international SEO setup covering 100 domains, 30 languages and multiple search engines. Linkdex/Authoritas matches our requirements really well. The team is also a pleasure to work with, it feels more like a partnership rather than a traditional supplier-client relationship as we support each other with insights, ideas and solutions to succeed. Pros Our team has been using the Lindkex platform for 5 years. The platform comes with various SEO related modules such as; rank tracking, backlink reports and site crawler. We mainly use the platform for keyword rank tracking and some of the best features include: - Flexible rank check scheduling on keyword level (daily, weekly, bi-weekly, monthly or on-demand) - Ability to assign custom values to keywords based on your own internal conversion metrics - Ability to assign keywords to pages (preferred/mapped landing page) - Ability to extensively tag keywords. - Rank check across all major search engines; Google, Yahoo, Baidu, Yandex, Bing, Naver - Recently the support for getting universal search (SERP features) insights has greatly improved, which is key for doing SEO in 2020. - The customer service is great, they really listen to their clients. Several of our ideas for product development has been implemented in the platform. - Pricing model is very good. Cons \- The in-platform reporting part is not very strong and so we rely on a lot of data exporting and creating our own reports. There are some new interesting reporting/dashboard sections for keyword visibility under development. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 11, 2020 Thank you for taking the time to review Authoritas! We're glad you're enjoying using our platform and have been for the past five years. Our team is working on developing the current dashboard and reporting side of the software which will be useful when it is released. NM Nesmar M. Business development Business Supplies and Equipment ### "SEO tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 29, 2018 Now I improve my website and we are being positioned in Google search Pros I was able to know the weak points of my website and improve it to get more organic traffic. Cons It's a tool that takes time to get real results Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2021 Thanks Nesmar - there's a whole bunch more tools out now and a few more coming to help you prepare for Google's Core Web Vitals update in May 2021. Hans P. H. Performance Marketing Manager Marketing and Advertising ### "A must for keyword monitoring and SEO analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 27, 2018 Pros The best two things about Analytics SEO (Now "Authoritas") are: 1. Monitoring you clients' keyword rankings. ASEO has the BEST data. Our agency's CEO has heard from many sources that the keyword ranking data ASEO has is the best in the industry. You can monitor a client's keyword ranking across many search engines, countries, states, and even cities. 2. Customer service is AMAZING. Even though they are a British company, their customer support is top notch for us users in the states. Many times, Laurence, the CEO of ASEO, personally follows up on customer questions, etc. Cons The software's interface could be more intuitive as far as finding settings and managing websites tracked by ASEO. I can overlook this, however, because an answer to my question is usually only a few minutes away. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 3, 2021 Thanks Hans - we pride ourselves on getting as accurate data as possible. That's why we use real browsers to collect data rather than clever SEO trickery. You'll be pleased to hear that we're working on several new modules in the new user interface now and they'll be ready for prime time very soon. Thanks, Laurence [View all Reviews](https://www.capterra.com/p/144374/Analytics-SEO/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)