# Yotpo Pricing: A Comprehensive Guide | Capterra > Check out the Yotpo pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/144389/Yotpo/pricing --- Yotpo Pricing Guide 2025 Last updated on June 11, 2025 Written by [Marcela Gava](https://www.capterra.com/resources/author/marcela-gava/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Yotpo [4.5 (376)](#reviews) User rating:[ 4.5 ](#reviews) Based on (376) reviews ## Overview of Yotpo pricing [Yotpo](https://www.capterra.com/p/144389/Yotpo/) is a highly-rated reputation management software that offers four different solutions for managing your brand's reputation: Reviews & User-Generated Content (UGC), Loyalty & Referrals, Subscriptions, and SMS & Email. Buyers can purchase just one of the products, create their own bundle, or purchase the complete solution through the Full Product Suite. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and project complexity. Let's compare these plans in detail: Pro $199.00 Flat Rate,Per Month * * * It Includes - Reviews - Loyalty - SMS & Email - Up to 500 orders included per month Premium $1,198 Flat Rate,Per Month * * * It Includes - Up to 1,000 orders included per month - Email Support - 24/7 Live Chat Support - Quick Launch Onboarding Enterprise Contact vendor * * * It Includes - 10,000+ included orders - Enterprise Account Manager - Custom Contract and Terms ## Cost breakdown Designed to support the consumer journey in eCommerce, Yotpo offers resources for companies to work on retention marketing and brand reputation. The platform is divided into four different products that focus on specific areas, such as Reviews & User-Generated Content (UGC), Loyalty & Referrals, Subscriptions, and SMS & Email. Each solution has its own conditions and pricing plans. Buyers can choose a product option, combine products according to their needs, or subscribe to the complete platform (Full Product Suite). In general, the final price of Yotpo subscriptions depends on the volume of orders your company handles each month, so you should have this information handy when evaluating product plans. Given the complexity of Yotpo's pricing plan, we’ll explain the differences between plans so that you can evaluate which solution best aligns with your objectives and budget. ### Starting price Yotpo's pricing plans vary according to the product contracted, the functionalities selected, and the number of solutions contracted, as well as the volume of orders processed monthly by your company. In the case of the Full Product Suite, the platform that includes all of Yotpo's products, the Pro plan for a volume of 3,000 products per month is $828 per month. The Premium plan, for the same volume of orders, costs $1,201 per month. To find out how much the Enterprise plan costs, you can contact Yotpo's sales team for a bespoke quote. ### Billing options Yotpo's pricing plans are charged on a monthly basis via US or an international credit card. Premium prepaid plans allow annual billing and accept wire transfers or ACHs. If you exceed your plan's order limits, extra charges may apply.  ### Feature differentiation Yotpo's Full Product Suite includes three different plans—Pro, Premium, and Enterprise—the pricing for which vary according to the number of orders and the features available: - **Number of orders:** The features available in the Pro and Premium plans handle up to 3,000 orders per month. In the Enterprise plan, up to 10,000 orders are included. - **Kick-start credits:** To contact old customers and request reviews, Yotpo offers 200 credits for the Pro plan and 500 for the Premium plan. The amount for the Enterprise plan is available on request. - **Smart Prompt:** Available with the Premium plan, the tool’s Smart Prompt feature suggests topics that consumers can address in their reviews. The functionality is available on request on the Enterprise plan. - **A/B testing:** All SMS & Email plans offer unlimited A/B testing for messages. This allows you to send email and SMS variations to specific consumer groups and track performance to optimize your campaigns. - **Customer support:** Users of all plans have access to 24/7 email and chat support. However, only the Enterprise plan offers an enterprise account manager. ## What users say about Yotpo pricing Our team analyzed over 50 verified reviews for Yotpo on our website in the last two years to understand their views about the software's pricing. Overall, users seem to consider Yotpo to be good value for money because of its price and the features available. However, it can become an expensive tool for users who operate on a large scale, as its price varies according to the number of orders processed by a company. Here are some user review excerpts about Yotpo pricing[\[1\]](#footnotes): Jo-Ann N.OwnerRetail1-2 years "I have used others and this one is better and cheaper than those I've tried." November 29, 2023 Roman L.Marketing ManagerSporting Goods6-12 months "Pricing is a bit steep if you operate on a higher scale." March 23, 2023 Jacki A.OwnerConsumer Goods2+ years "I do wish it was a bit less expensive but I also feel it is worth it." August 13, 2023 [Read more Yotpo reviews here](https://www.capterra.com/p/144389/Yotpo/reviews/). ## Detailed breakdown of Yotpo pricing plans ### Full Product Suite #### Pro plan **Priced at:** $828 per month **Ideal for:** Companies with small operations that want access to all solutions on a single platform Yotpo's Pro plan supports up to 3,000 orders per month. This option gives users access to the features of the Pro plans in the Review and Loyalty product categories, allowing users to access robust performance reports. **Pro plan features**[**\[2\]**](#footnotes)**:** - **Photo & video reviews:** Collect photo or video reviews of your customers to convey confidence to other buyers through visual elements. - **Review coupons:** Distribute coupons when consumers write reviews and share them on their social media profiles to encourage more users to post reviews.   - **Community Q&A:** Create a forum for consumers to ask questions about products and actively participate in discussions to strengthen relationships with your audience.   - **Points for purchase:** Give your customers points after they make a purchase and send them rewards on their birthday. - **Brand engagement:** Reward followers for actions such as following your brand page or sharing your content on Instagram, Facebook, and X (formerly Twitter). _Sharing reviews on social networks on Yotpo (_[_Source_](https://www.capterra.com/p/144389/Yotpo/)_)_ #### Premium plan **Priced at:** $1,202 per month **Ideal for:** Companies with large operations or those managing multiple stores Like the Pro plan, Yotpo's Premium plan also supports up to 3,000 orders per month. This plan gives you access to the features of the Premium plans in the Review and Loyalty product categories, along with a dedicated optimization strategist and 24/7 chat support. **Premium plan features**[**\[2\]**](#footnotes)**:** - **Review topics:** Use artificial intelligence (AI) to suggest topics that your customers can talk about in their reviews. - **Multi-store management:** Collect and manage content from all your stores' domains from a single workspace. - **Review filters:** Use AI to identify topics that are frequently covered in customer reviews and add a filter so that other customers can filter reviews by topic.    - **Content engagement:** Give your customers rewards for answering questions related to blog or newsletter content.  - **Account manager:** Count on a customer success representative dedicated to your account, supporting your team to make the best use of the resources available on Yotpo. _Examples of reviews on Yotpo (_[_Source_](https://www.capterra.com/p/144389/Yotpo/)_)_ #### Enterprise **Priced at:** Available upon request **Ideal for:** Companies that want to scale up their customer retention rates and need tailor-made resources The Enterprise plan can accommodate up to 10,000 orders per month with the ability to increase this limit for a fee. This plan offers an Enterprise account manager and includes customized contracts. _Creating a social media campaign on Yotpo_ _(_[_Source_](https://www.capterra.com/p/144389/Yotpo/)_)_ ### Build your Bundle **Priced at:** Varies depending on which two or more plans you choose  **Ideal for:** Companies that need flexibility when it comes to the products they need The Build your Bundle product offers users the option of choosing two or more products from the range of products offered and combining them into a single subscription. Users can also customize the volume of monthly orders and other variables that influence the final price. When choosing the Reviews & UGC and Loyalty & Referrals products, you need to establish the number of orders per month, while for the SMS & Emails products you need to specify the number of messages sent per month. The Subscription product, on the other hand, is charged according to the goal you want to achieve: ‘Boost Subscriber Loyalty’, ‘Increase Product Subscribers’, and ‘Maximize Subscriber Value’. ## Yotpo plans and pricing by product ### SMS & Email The **SMS & Email** product allows you to create an automated messaging system and offers three plan options: - **SMS Pricing:** Yotpo charges $0.0072 per SMS (billed monthly) for annual spending of up to $25,000. The SMS price may decrease if the estimated annual spending increases. - **Email Pricing:** Sending up to 10,000 emails per month is free, and the overall amount varies according to the total number of emails sent per month. For example, to send 100,000 emails, Yotpo charges $135 per month. - **SMS & Email:** Offers access to a multichannel campaign portal, subscriber collection tools, audience segmentation, and simultaneous SMS and email coordination for targeted multichannel interactions. ### Loyalty & Referrals The **Loyalty & Referrals** product focuses on increasing and boosting loyalty and engagement and has three plan options.  - **Free:** Includes rewards for purchases, a referral program, and communication features such as reminders of points and coupons earned.   - **Pro:** The Pro adds birthday and consumer rewards for sharing your brand's content on social networks. The price is $199 per month for up to 500 orders per month. - **Premium:** As Yotpo's most complete plan in this category, the Premium plan offers advanced settings for rewards, smart segments, and analytics for measuring your return on investment (ROI). It costs $799 per month, for up to 500 orders a month. ### Reviews & UGC The **Reviews & UGC** product, dedicated to maximizing the impact of reviews, also has three plan options: - **Starter:** The Starter plan allows you to collect photos and videos within reviews and create a carousel of reviews. The price is $79 per month for up to 500 orders per month. - **Pro:** Yotpo charges $169 per month for up to 500 orders per month on the Pro plan and offers AI tools for summarizing reviews, along with custom questions to prompt detailed reviews. - **Premium:** The Premium plan comes with a Smart Prompt tool that uses AI to suggest topics for consumers to write more complete reviews, and includes intelligent filters to highlight the best reviews. It costs $699 per month for up to 500 monthly orders. ### Subscriptions Yotpo's **Subscriptions** product helps users create and organize a subscription program, including a rewards system and personalized campaigns. Buyers should contact Yotpo to receive a quote according to their needs. ## Total cost of ownership When evaluating Yotpo for your reputation management needs, consider the total cost of ownership (TCO), including upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are initial expenses related to the purchase or subscription to a software, such as license, installation, configuration, and training. Setup fees typically include customization, data migration, configuration, training, and installation charges. For Yotpo, there are no upfront costs or setup fees. You can subscribe to the full Yotpo suite or choose one or more products directly from the platform's website.  ### Additional costs to consider Yotpo bases its billing system on the number of orders available in each plan. When you reach the limit available in your plan, the platform’s service may be interrupted. To prevent this from happening, you can purchase additional orders which will be added to your monthly charge. This way, when you exceed the available limit, you’re only charged for the additional orders. ## How to choose the right Yotpo pricing plan Here are some considerations you should keep in mind when choosing the best Yotpo pricing plan for your business: _Key considerations while choosing the right Yotpo plan_ - **Assess your business needs.** Define whether you need a solution that supports only one specific area of reputation management, such as review management, or a complete system that supports other activities-such as emailing, rewards management, and subscription plans. 92% of reputation management software reviewers on our site consider review management to be a highly important feature of reputation management software.[\[3\]](#footnotes)  - **Compare plan features**. Yotpo's pricing packages differ in terms of features and order volume. Focus your decision on the number of orders that are included in the plan, the integration options, the automation features and the type of customer support. If your company doesn't operate on a large scale, the Pro plans are sufficient for access to the main features with some automation thrown in. Companies with larger operations should consider the Premium plan, which gives access to multi-store management, AI filters, and more complete customer service. The Enterprise plan caters to large-scale companies with specific, complex needs.     - **Evaluate the software integrations.** Yotpo offers integration of its platform with a wide range of tools, encompassing software categories like email marketing, help desk, reviews, and more. Evaluate whether the tool integrates with software already in your tech stack to facilitate a seamless process. Additionally, it's crucial to note that some integrations are exclusively available in Pro and Premium plans, so determine which option aligns best with your company's requirements.   ## How to maximize the value of your Yotpo subscription Maximizing the value of your Yotpo subscription involves a combination of resource utilization, staff education, and strategic planning. Here are some practical ways to get the best out of the platform: _Ways to maximize the value of your Yotpo subscription_ **Utilizing all features:** To work on your brand's reputation and increase consumer engagement, make sure you exploit all of Yotpo's key features: - **Requesting reviews:** Automate the sending of post-purchase requests for reviews and offer incentives for sharing them on social networks. This reinforces other consumers' trust in your brand.   - **Automation:** Take advantage of AI-based features that help summarize reviews and present the most relevant topics to help guide the consumer through their purchase. - **Distribution of rewards:** Encourage engagement with your brand by distributing rewards to consumers when they follow your social media page or share something you published. - **Segmentation:** Send segmented messages by SMS or email to your audience based on attributes such as demographics, preferences, and purchase history, among others. This helps create more personalized experiences for consumers. **Customer support and resources:** Yotpo offers support options to clarify doubts and help your company maximize its adoption of the platform. - **Support channels:** Ask questions and solve problems through Yotpo's 24/7 customer service, available via support ticket, chat, or phone. Users also have access to a help center that addresses common questions related to each of the product categories.  - **Educational content:** Access videos, webinars, guides, and e-books to gain more advanced knowledge of the platform and increase your team's proficiency in the tool. Yotpo also provides and mediates a community where users can participate in discussions about the platform's features or take part in conversations about the marketing industry itself.   **Tips for getting the most out of your plan:** - **Plan alignment:** As Yotpo’s pricing works on a set number of orders per month, frequently review the number of orders your company processes to consider adding orders to your plan as your business grows. - **Review integrations:** Revisit your use of the platform frequently and identify if there are opportunities to make additional integrations in order to improve the overall efficiency of your subscription. - **Check for updates:** Regularly monitor news released by Yotpo relating to products, updates, or plans to ensure that you are using the most cutting-edge tools available. ## Is Yotpo worth it? Whether Yotpo is worth investing in depends on your company's needs and the set of products you have contracted. Here's a breakdown to help you decide: ### Value for money Analysis of verified Yotpo user reviews on Capterra shows that the system has a **value-for-money score of 4.2 out of 5**, reflecting the platform's ability to deliver powerful features at a fairly accessible price point. Here are some review excerpts from verified users of Yotpo that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Jarah M.holistic nutritionistAlternative Medicine2+ years "Very easy to use, customizable, the analytics are easy to read and track. Services are affordable." July 4, 2024 Jr H.FounderMarketing and Advertising2+ years "Yotpo is great if you are all in on the platform. If you are looking to work on a tight budget this may not be for you." December 29, 2022 [Read more Yotpo reviews here](https://www.capterra.com/p/144389/Yotpo/reviews/). ### Included features Each Yotpo product has dedicated features for specific areas of reputation management, but the number of features and the level of complexity depend on the plan chosen for each product category. - **SMS & Email:** The SMS & Email product includes a multi-channel campaign portal, unlimited A/B testing, audience segmentation and predictive segmentation. - **Loyalty & Referral:** The free version of the Loyalty & Referral product allows you to reward buyers with points for their spending and offer fixed discounts. In the Pro and Premium plans, you can give rewards on special dates, request photo and video reviews, and create a page dedicated to the rewards program. Only the Premium plan includes rewards for specific products and an advanced CSS editor. - **Reviews & UGC:** The free plan allows you to request reviews and share review reminders. In addition to all the features of the free plan, the Starter plan allows you to respond to reviews and create a reviews carousel. The Pro plan adds custom questions when requesting reviews and creating user permissions for the team. The Premium plan includes AI-based filters, multi-store management, and application programming interface (API) integrations. - **Subscriptions:** The Subscriptions product gives you access to dashboards, automatic personalized messages about your subscription, a comprehensive consumer portal without a password, and a native Shopify checkout. - **Full Product Suite:** In the Full Product Suite, the Pro version includes all the features of the Reviews and Loyalty Pro plan, while the Premium plan includes the features of the Reviews and Loyalty Premium plan—both support up to 3,000 orders. Enterprise features are available on request from Yotpo. ### Customer support To answer your questions, solve any problems, and support you in achieving your goals, Yotpo offers different support options, ranging from contacting an agent to accessing the knowledge base and community support: - **Free plans:** Yotpo's free plans offer access to email support, a self-service knowledge base with FAQs, and community forums. - **Paid plans:** Yotpo's paid plans offer 24/7 customer support via email or live chat. Customers on the Enterprise plan get a dedicated account manager and additional self-service materials.  - **Community support:** Yotpo's community is a free online forum where participants can start or join discussions related to the features of each of Yotpo's products, integrations, and case studies or enter into conversations on topics related to marketing strategies, reputation management and eCommerce.   ## Is Yotpo right for you? ### Assessing your requirements  To determine whether Yotpo is the best option for your company, evaluate your requirements and define what kind of solutions you need to meet your needs. Consider the following points: - **Evaluate the number of orders your company handles:** the final price of Yotpo's plans is directly proportional to the number of orders your company handles. In the case of the Full Product Suite, the Pro plan for a monthly volume of 3,000 orders starts at $828 per month, but if you increase the total number of orders to 4,000, the total price will be $928 per month, for example. When defining which plan fits your requirements, make sure that the quantity reflects your reality so as not to interrupt the service or spend more than necessary. - **Define which products you need:** Yotpo allows you to purchase one or more of its four products to automate specific areas of reputation management or to buy the entire suite. Therefore, before committing to a contract, analyze your business's automation needs to better refine your purchase.  - **Check the available integrations:** Yotpo offers various integrations for reviews, email marketing, and automation, among others. Before signing up, check out Yotpo's integrations page to see if the software includes integrations with other tools in your tech stack that are necessary for the execution of your reputation management strategy. - **Investing in the full suite:** The Full Product Suite includes all the solutions available from Yotpo and is ideal for buyers who prefer an all-in-one platform. However, before signing up, consider whether your company needs all the products available in the full suite. If not, it's worth considering purchasing the solutions individually or building your own plan using the Build your Bundle product. ### Cost comparison: Yotpo vs. popular alternatives Yotpo is a highly rated reputation management platform that has an **overall rating of 4.5 out of 5** for the last two years. But how does Yotpo compare to other competitors in the reputation management market when it comes to price? When considering value for money, Yotpo has a score of 4.2 out of 5. However, other solutions perform better in this category. **NiceJob**, for example, has a value-for-money rating of 4.9, with plans starting at $75 per month. **Okendo**, which scores 4.5/5, costs $17 per month for annual payments for up to 200 orders/month.  Other solutions, on the other hand, perform similarly to Yotpo when it comes to value for money. This is the case with **Trustpilot**, which scores 4.2 and has prices starting at $259 per month per domain for 200 review invites, and **Birdeye**, with a score of 4.2—pricing plans are available upon request. **Swell** comes next with a score of 4/5, and the pricing details are also upon request.         It's worth noting that each of Yotpo's competitors focuses on specific areas of reputation management. Trustpilot, Swell, and Birdeye are review management platforms. While NiceJob and Okendo allow for review management, they also serve as platforms for referral campaigns.   Check out the top [Yotpo alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/), comparable in terms of core features, pricing, and usability. [4.9 (223)](https://www.capterra.com/p/176189/Okendo/#reviews) * * * Starting Price $19.00 Other , Per Month * * * [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/#reviews) * * * Starting Price Contact vendor * * * ### Making the final decision Overall, Yotpo stands out for combining different products to carry out comprehensive reputation management. Capterra users rated Yotpo 4.3 out of 5 for functionality and 4.6 overall. When it comes to value for money, the platform earned 4.2/5.  It's worth noting that each product in Yotpo—Full Product Suite, Build your Bundle, SMS & Email, Loyalty & Referrals, Reviews & UGC, and Subscription—have varying prices and sub-plans. In addition, the volume of orders processed by a company influences the final price of the subscription. It is, therefore, necessary to reconcile the company's needs with the resources offered in each product in order to decide which option is most viable for your business. Yotpo offers a free version of some of its products, so consider using the free plan before committing to a subscription. This way, your team can familiarize themselves with the product and assess whether it meets your business requirements. In addition to testing the free plan, other alternatives to help you make your final decision include requesting a demo of the product and reading user reviews. This evaluation will help you select a plan that best suits your objectives and improves your team's productivity. ## FAQs What platforms does Yotpo support? Some of the platforms that Yotpo supports are Shopify, WooCommerce, BigCommerce, and Salesforce Commerce Cloud, among others. What integrations are available with Yotpo? Yotpo offers integrations with many systems in different software categories, such as eCommerce platforms, email marketing, marketing automation, social networks, payments & checkouts, and BI & analytics tools, among others. Does Yotpo support multiple domains? Yes, Yotpo supports multiple domains. Does Yotpo offer a Free trial? Yotpo does not offer a free trial. To learn more about its features, you can request a demo or try Yotpo's free plan. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Sep. 29, 2024) based on their analysis of what users find valuable or expect from reputation management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for reputation management software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Sep. 29, 2024). [Marcela Gava](https://www.capterra.com/resources/author/marcela-gava/) Marcela Gava is a senior content analyst at Capterra, covering the latest trends in technology, with a focus on cybersecurity, finance, marketing, and digital culture. Marcela’s research and analysis is informed by more than 130,000 authentic user reviews on Capterra and over 20,000 interactions between Capterra software advisors and software buyers. Marcela also regularly analyzes market sentiment by conducting surveys of IT and finance leaders so she can provide the most up-to-date and... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Yotpo pricing](#overview-of-yotpo-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Yotpo pricing](#what-users-say-about-yotpo-pricing) - [Detailed breakdown of Yotpo pricing plans](#detailed-breakdown-of-yotpo-pricing-plans) - [Yotpo plans and pricing by product](#yotpo-plans-and-pricing-by-product) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Yotpo pricing plan](#how-to-choose-the-right-yotpo-pricing-plan) - [How to maximize the value of your Yotpo subscription](#how-to-maximize-the-value-of-your-yotpo-subscription) - [Is Yotpo worth it?](#is-yotpo-worth-it) - [Is Yotpo right for you?](#is-yotpo-right-for-you) - [FAQs](#faqs)