--- title: "Yotpo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Yotpo the right Review Management solution for you? Explore 377 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/144389/Yotpo/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Yotpo 4.4 (377) [View alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Yotpo Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews HD Hannah D Warehouse Assistant ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years. “Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to.“ April 28, 2025 lp lisa p content managementRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it.“ June 3, 2025 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable.“ April 10, 2026 FS Fletcher S Customer Experience SupervisorHospitality, 11 - 50 employeesUsed the software for: More than 2 years. “The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky“ September 15, 2025 OC Owen C MDConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months. “Excellent integration with our Shopify ecommerce store, works really well to reward repeat customers and drive customer loyalty automatically“ November 8, 2024 FL Fabian L E-Commerce ManagerBuilding Materials, 51 - 200 employeesUsed the software for: 1-2 years. “Very performance heavy on site, very little customization as well as the lack of ratings“ January 7, 2025 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “The Shopify integration is clean and the on-site display widgets are easy to set up.“ April 10, 2026 SL Suzanne L Head of CRMRetail, 501 - 1,000 employeesUsed the software for: 6-12 months. “Awkward to integrate with e-commerce platforms which aren't Shopify“ May 30, 2025 ## Showing most helpful reviews Showing 1-25 of 377 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cortney K. Director of People Used the software for: 1-3 years ### "yotpo review" August 3, 2026 5.0 We have had an amazing experience with yotpo since day 1. the user interface is great, it’s easy to set up and customer service is awesome. Pros The ease of use is super straightforward. we use it for review management and even text messages. The customer service is also wonderful. Cons I don’t really have any cons for this software. It’s been a wonderful tool for our business in many ways. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Used the software for: 1-3 years ### "Does the job, but doesn't do any of it great" April 14, 2026 3.0 It's fine. If you need a reviews platform with decent UGC tools and want something that plays nicely with Shopify, it gets the job done. But if you're expecting a true all-in-one that replaces your ESP or a proper loyalty program, it falls short. Pros Reviews and UGC collection works well out of the box. The Shopify integration is clean and the on-site display widgets are easy to set up. Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable. Cons The platform tries to do too much and doesn't fully nail any of it. SMS is not competitive with dedicated tools. Review Source Stacey K. Managing Director Used the software for: 1-3 years ### "Very easy and affordable" March 13, 2026 5.0 Great experience. Easy to use. Works quickly. Affordable. Also, it's nice that you can adjust the number of orders you'd like to have reviewed which helps with seasonality. Pros Very easy to use. Just read reviews that customer make and make a comment as a response. Also, good flexibility with options. Cons To opt out of having a review go live you have to log into the website, you can't just select that from the emails they send. Review Source KC Kyle C. CMO Used the software for: Less than 1 year ### "Happy Until the Sunsetting" February 20, 2026 4.0 I had a really great experience with Yotpo in the beginning. Their integration was easy and the analytics were great. Pros Yotpo was very easy to implement and I liked that it integrated with the rest of my marketing stack. It was also very affordable for the size of the company we were at the time. Cons Soon after I integrated most of my marketing stack over to Yotpo, they started sunsetting things. First, it was subscriptions, then email/SMS. I started using Yotpo because it was an all-in-one, and this ended up forcing me to leave to find a better solution for all of the above. Review Source Verified Reviewer President Used the software for: 3-5 years ### "Yotpo Loyalty and Reviews" February 12, 2026 4.0 Pros Easy set up and use and good value for money. Any time had issues customer service/chat was quick to help. Cons Other apps started getting more features and just overall looked better. I believe if i remember correct Yotpo pricing started increasing a lot too compared to others Review Source R Reviewer Controller Used the software for: 3-5 years ### "Unless things have changed, save your money, shop around" October 8, 2025 2.0 Yotpo had a really great sales pitch, promised us the world - However during integration they duplicated points in users accounts, not as many customizations as promised, and it's super expensive Pros The reporting was very efficient, you could drill down into a customer portfolio and see all the earned/spent points at any given time. You have the ability to pull multiple variations of reports Cons It is extremely expensive, they promised the world and really underdelivered. We were not able to customize like they said in sales pitch. Review Source R Reviewer Head of CRM Used the software for: Less than 1 year ### "Only worthwhile in conjunction with Shopify" June 2, 2025 3.0 We integrated with a custom e-commerce and website platform which had its challenges. We also had issues with international markets as some of the copy which appears on site is hard coded in English. However, after lots more back and forth than expected we were able to get the refer a friend scheme live. Pros Easy to set up (particularly if integrated with Shopify) Good availability of customer support (though the actual support was a bit hit and miss) Good core functionality Cons Basic editor for on-site pop-ups Limited reporting functionality Awkward to integrate with e-commerce platforms which aren't Shopify Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey Review Source Lisa P. content management Used the software for: Less than 1 year ### "Great concept - excellent interface" June 4, 2025 5.0 I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it. Pros It promises to be super easy to install on my shopify store in order to start collecting reviews. I do like the idea that it can be customized, and can coordinate with marketing tools (like if i wanted to send an sms or email marekting blast). Cons I think that it's expensive. a price of $79 for only 500 orders is a bit high, there are other tools that do exactly the same thing for less, I would have preferred a "starter" version or even a trial version. Review Source R Reviewer Warehouse Assistant Manager Used the software for: 1-3 years ### "Willow Boutique LLC Yotpo Review " April 29, 2025 4.0 Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers everything that yotpo does. This is a daily/weekly tool that we use, and crucial to our review and ratings on our website. Creates an easy trust worthy face for your company. Pros Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to. Lots of customization tools that work for any business big or small. Easy review/question widgets, these can be added almost anywhere on your website. Integration to shopify is seamless, easy to navigate. customer segments are easy to create to send SMS/email marketing to a curated set group is made super simple, and easy. Scheduling marketing sms or email is seamless and easy to understand. yearly and annual reviews with your account manager to ensure you are getting enough out of yotpo compared to what you are putting in, also helps ensure that you are using all that yotpo offers that you are already paying for. You can pick which reviews hit your website and if one is bad and needs further escalation it will let you reach out to the reviewer by email to solve the issue and ask them to re-review. Cons sometimes there is a slow load times when switching through product features, i like to think that yotpo is holding so much of our store data and analytics that it takes a minute to open a new page within yotpo. this is not a huge con but has made certain tasks longer. Review Source Verified Reviewer Customer Experience Supervisor Used the software for: 3-5 years ### "#1 Review Software" September 15, 2025 5.0 Pros Basically the number 1 review software, integrates well with our CRM and makes it easy to take action Cons The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky Review Source R Reviewer eCommerce Manager Used the software for: 1-3 years ### "A solid solution provider for SMB e-commerce stores" January 2, 2025 4.0 Overall, Yotpo has been a good partner and allowed us to try out a lot of strategies with a single software provider. They're priced relatively competitively and will allow you to explore various marketing and user experience solutions to see if they're a good match for your business. Pros Yotpo provides a set of best practice softwares that have been valuable for us as a DTC eCommerce business. Their review collection software is robust and one of the few that's able to syndicate out to the Bazaarvoice Network. It's cheaper to collect on Yotpo, rather than use the BV review collection software. Their UGC platform is a solid mid-grade solution to curate and display various social media content on our product display pages. Their SMS platform is competitive, but not revolutionary and allows for decent integration with Klaviyo. Their loyalty program is decent and allows SMB to offer a turnkey solution that will drive higher lifetime engagement with our biggest spending customers. They have tons of offerings and we are able to bundle together several of them to save on our contracts. Cons The ability to have multiple products and services under a single brand is a double edge sword. While they're all "Yotpo" we do have a different account rep for each piece of software, leading to some fragmentation on our overall strategy and execution. Their software solutions are very much a one size fits all approach, which if you're a small e-commerce store, is great to get started, but for more custom implementations and solutions, you need to either push their internal teams, or do it yourself. Review Source Chantell M. Marketing Associate Used the software for: 1-3 years ### "A great asset to our company! " March 10, 2021 5.0 When we first integrated YotPo, we had an increase in revenue because potential buyers were able to read reviews and see photos from other customers, making them feel more confident and educated in purchasing our products. UGC is an essential component of our website, and YotPo offers a simple-to-use software that easily integrates those revenue-increasing elements on our website. Overall, YotPo has been a great tool for our company - increasing our revenue and helping us seamlessly integrate reviews and photos on our website. Pros YotPo has been a super helpful tool for our company to curate customer reviews and visual content. The platform is very straight-forward to learn and navigate. The analytics feature has been a great component to help us track UGC and interaction with the widgets on our website. Our personal rep has also been really great to work with! She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth. Another great feature is that photos can be attached to reviews, and the photos in our website gallery include the review or social media post they were included with. YotPo's customer service team has been readily available and very supportive in troubleshooting. They always follow up & stick with an issue until it's resolved. Cons I've run into an issue with the visual content curator that hasn't been solved, even with multiple conversations with customer service. When I manually upload, some photos with a portrait ratio end up looking skewed and distorted. There's no software solution for this, so I've had to just resize images on my own to avoid it. Other improvements I'd like to see are increased visual settings for photo galleries, greater customization options for review request emails, and the capacity to see how many reviews included photos (this is not currently a data point I can see in analytics). Review Source R Reviewer Marketing Assistant Used the software for: 3-5 years ### "Valuable for ECommerce" March 24, 2023 4.0 I've had an overall positive experience with Yotpo because is helps our customers see past product reviews and project images. Pros I like that we are able to show our future customers products they are looking for, as well as display honest, customer feedback. This adds to the overall shopping experience. Cons There are some technical issues that I have not been able to do or figure out over the years. Even with development help, we still run into issues occasionally. Review Source R Reviewer Back Office Agent Used the software for: 1-3 years ### "Feels quite basic, but lacks functionallity" November 22, 2019 3.0 We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to. Pros A lot of automatic features, and the software takes care of most things. Cons 1\. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are. Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued. 2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it. Review Source Seth H. Marketing Manager Used the software for: 1-3 years ### "Yotpo Provided Brand Credibility" August 26, 2019 5.0 Yotpo gave credibility to our brand. We were using a generic review solution previously. While we did have some reviews, we weren't collecting new reviews very quickly and the overall format of them didn't provide any sort of confidence to potential customers that they were legitimate reviews. Yotpo immediately improved our review collection rate and gave new potential customers that these were reviews from real golfers who had been using our product. Pros The best thing about Yotpo is it works really well no matter how much time and attention I give it every day. It works best when I'm responding to reviews and using the social boost features to take advantage of all the great reviews that we're receiving. However, if I'm overwhelmed with other work, then I don't HAVE to log in and check things. Yotpo just works. Cons It's not inexpensive, but it's definitely worth the money. I had to "go to bat" in order for our company to adopt this solution, but it didn't take long for everyone to see the value. And now there's no question that Yotpo provides a big boost to our brand, user experience, SEO, and advertising. Review Source R Reviewer Owner Used the software for: 3-5 years ### "Great Platform Overall" December 21, 2020 5.0 Overall, the platform has been pretty great. Our biggest gripe would be in the pricing. As a small business it is incredibly hard to have all of the important things (like a review platform) we need to be successful and also drive the kind of revenue we need to be sustainable. Every service costs money and it adds up quick. Most services are not small business focused as they get a lot more money from enterprise packages, which is unfortunate us little guys. Yotpo does offer growth packages, but they ramp up in price really quickly. Pros Reviews are incredibly important and Yotpo is a great platform to deliver them. They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit. Support has always been quick and helpful. They are a Google reviews partner, which is important to us. Cons The interface could be easier to navigate. The price is pretty high, but going cheaper means you may not get a platform that people know and trust. Review Source Yemin K. Co-Founder ' COO Used the software for: 1-3 years ### "Best review app period." January 20, 2018 4.0 More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive. Pros Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot. Cons Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years. Review Source Grant G. Manager of Influencer Marketing and Content Used the software for: Less than 1 year ### "Good Software, Poor Communication and Help" August 2, 2022 4.0 Yotpo offers a solid product for Loyalty Programs and Referral Programs, but if you don't have a dedicated team to figure out implementation, this can be a real arduous process to set up. Also, the customer support/reps are not knowledgeable. Pros The software is a great product. It functions well and we haven't had many issues with it. Implementation was difficult because their backend support to help walk us through the process seemed like he was overwhelmed with work. He knew the product really well and was helpful, but you could tell he was really stretched thin. It took us almost 3 times longer to get setup than anticipated, which was unfortunate. Cons Getting help from our customer reps has been a really negative experience. It feels like they don't want to help and/or are unable to help. Every question we have ends with a, "I'll look into that..." and then we never hear anything back. Review Source Verified Reviewer Content Manager Used the software for: 3-5 years ### "Dishonesty can do damage to your business" January 2, 2020 1.0 If you want customers to trust you, I would recommend you stay away from using Yotpo. Pros Yotpo does not offer any major benefits. You can invite more people to view your account, but that’s a standard feature. Cons The biggest downfall of this software is that you can choose to not publish negative reviews. While that may be seen as a benefit for businesses, it removes all credibility and will damage your reputation. Review Source R Reviewer Ceo Used the software for: 3-5 years ### "Ease of use " March 21, 2023 5.0 Gaining Customer trust through reviews have been my main reason for using Yotpo, my overall experience has been wonderful. Pros The integration and use of Yotpo has been impactful for my small Business and extremely easy to use. I would recommend anyone to use Yotpo to gain customer reviews and confidence in products. Cons I would like to export my reviews from Yotpo to Google but I have been having trouble doing so, An easier export would be desirable but not sure if at all possible. Review Source R Reviewer President Used the software for: 1-3 years ### "Small business review" June 30, 2021 5.0 Overall I like using it and have found it to be a benefit to our company Pros I love being able to see what my customers are saying, as well as the automatic posting of reviews. Cons Once they no longer supported my web host GoDaddy it was difficult for someone not tech savvy to make necessary changes when needed. Review Source LS Lauren S. Co-Founder Used the software for: 3-5 years ### "Great tool for growing and managing reviews" October 27, 2021 5.0 Our overall experience using Yotpo has been great. It has helped us to engage our customers, collect nearly 500 reviews, and showcase them to help drive future purchases. Pros The Yotpo platform is easy to use, and makes collecting and managing reviews pretty seamless. I also love how our Yotpo account manager makes improvement suggestions, and offers to implement them on our behalf. The support team at Yotpo is also very helpful, especially for a SMB like ours that doesn't always have a developer available to make a change. They are quick to reply and incredibly helpful in implementing changes. Cons I wish it were easier to customize aesthetic without requiring developer or support assistance. Review Source Corie C. Brand Manager Used the software for: Less than 1 year ### "User-Generated Content Made Simple with Yotpo!" January 27, 2017 5.0 The Yotpo integration with Shopify greatly improved conversion on my company's product pages. Not only did our reviews show the popularity of our products, but many customers wrote detailed stories of how they connected deeply to their product. This added another dimension to the product page! Through Yotpo, we were also able to search through all of the reviews and add our favorites to landing pages, post-sale emails and social media posts. This user-generated content built trust with our customers and enabled us to show off how relational our company was! The platform is easy to use and the appearance can be modified to fit seamlessly with your website theme. Automated and customizable emails make it easy to gather reviews for your website, and you can choose which ones are displayed on your website. Simple - and worth every dollar! Pros Simplicity in integration with Shopify. Customizable design on the website. Improves conversions on the product page. Great to publish reviews directly to Twitter & Facebook or turn into paid ad content. Cons The search function within the back end is faulty sometimes. Review Source Howard "Howie" S. Director Used the software for: Less than 1 year ### "Quick way to get reviews" March 15, 2023 5.0 Pros It was very easy to install and get running without the help of IT. Cons Trying to customize how the reviews appear on product pages. Review Source Verified Reviewer Website Manager Used the software for: 3-5 years ### "Yotpo - An amazing review platform that you really should check out" July 6, 2018 5.0 Pros We have been using these guys since they started.. so got real lucky on the pricing. It has really helped our customers have trust in our company due to seeing 'real' customer reviews of our services and products. Cons Only con to be honest.. is they have added features but as we had there original top package at a silly cheap price we are not allowed the new feature unless we change to the new plans. It's a fair point as the price far outweighs the features. 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