---
title: "Yotpo Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Yotpo the right Review Management solution for you? Explore 377 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/144389/Yotpo/reviews/"
page_type: "reviews"
language: "en"
---

Yotpo

4.5 (377)

[View alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 21st, 2026

# Reviews of Yotpo

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

DY

Darren Y

Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable.“

April 10, 2026

FS

Fletcher S

Customer Experience SupervisorHospitality, 11 - 50 employeesUsed the software for: More than 2 years.

“The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky“

September 15, 2025

HD

Hannah D

Warehouse Assistant ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years.

“Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to.“

April 28, 2025

lp

lisa p

content managementRetail, 2 - 10 employeesUsed the software for: Less than 6 months.

“I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it.“

June 3, 2025

DY

Darren Y

Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“The Shopify integration is clean and the on-site display widgets are easy to set up.“

April 10, 2026

NM

NATASHA M

ControllerRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“We were not able to customize like they said in sales pitch.“

October 6, 2025

OC

Owen C

MDConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months.

“Excellent integration with our Shopify ecommerce store, works really well to reward repeat customers and drive customer loyalty automatically“

November 8, 2024

FL

Fabian L

E-Commerce ManagerBuilding Materials, 51 - 200 employeesUsed the software for: 1-2 years.

“Very performance heavy on site, very little customization as well as the lack of ratings“

January 7, 2025

## Showing most helpful reviews

Showing 1-25 of 377 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Charles A.  
Creative Director  
Cosmetics  
Used the software for: 2+ years

### "Really good software if price is not a buying factor."

February 27, 2025

5.0

Positive, though was spending far too much. Then covid hit and they brought their entry prices down dramatically. Staff were really helpful. It's really good software. It gets you reviews.

Pros

The software works really well. The support is good. It's probably the best out there on the market.

Cons

The cost, and the language issue. (Not being able to translate)

Alternatives considered

[Loox](https://www.capterra.com/p/200494/Loox/)

Reason for choosing Yotpo

Best in class service and I was recommended to it at the time.

Review Source

Response from Yotpo

July 7, 2025

Thanks for the kind words and for highlighting both the strengths and the areas we can keep improving. We’re glad the platform delivered results and that the team was helpful when it mattered most. We understand how important flexibility around pricing and language support can be, especially for global brands. These are areas we continue to invest in as we grow. Appreciate you being part of the Yotpo community and sharing your experience.

KC

Kyle C.  
CMO  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Happy Until the Sunsetting"

February 16, 2026

4.0

I had a really great experience with Yotpo in the beginning. Their integration was easy and the analytics were great.

Pros

Yotpo was very easy to implement and I liked that it integrated with the rest of my marketing stack. It was also very affordable for the size of the company we were at the time.

Cons

Soon after I integrated most of my marketing stack over to Yotpo, they started sunsetting things. First, it was subscriptions, then email/SMS. I started using Yotpo because it was an all-in-one, and this ended up forcing me to leave to find a better solution for all of the above.

Alternatives considered

[Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Yotpo

I like that Yotpo had everything that I needed all in one. This was before they started to sunset things which forced me to leave.

Switched from

[Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

I liked that Yotpo had all of the things I was paying for separately, all in one.

Review Source

VR

Verified Reviewer  
Sr Manager, Digital Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Does the job, but doesn't do any of it great"

April 10, 2026

3.0

It's fine. If you need a reviews platform with decent UGC tools and want something that plays nicely with Shopify, it gets the job done. But if you're expecting a true all-in-one that replaces your ESP or a proper loyalty program, it falls short.

Pros

Reviews and UGC collection works well out of the box. The Shopify integration is clean and the on-site display widgets are easy to set up. Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable.

Cons

The platform tries to do too much and doesn't fully nail any of it. SMS is not competitive with dedicated tools.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Yotpo

Eventually switched off of Yotpo to Klaviyo.

Review Source

VR

Verified Reviewer  
President  
Retail  
Used the software for: 2+ years

### "Yotpo Loyalty and Reviews"

February 5, 2026

4.0

Pros

Easy set up and use and good value for money. Any time had issues customer service/chat was quick to help.

Cons

Other apps started getting more features and just overall looked better. I believe if i remember correct Yotpo pricing started increasing a lot too compared to others

Review Source

Stacey K.  
Managing Director  
Cosmetics  
Used the software for: 1-2 years

### "Very easy and affordable"

March 8, 2026

5.0

Great experience. Easy to use. Works quickly. Affordable. Also, it's nice that you can adjust the number of orders you'd like to have reviewed which helps with seasonality.

Pros

Very easy to use. Just read reviews that customer make and make a comment as a response. Also, good flexibility with options.

Cons

To opt out of having a review go live you have to log into the website, you can't just select that from the emails they send.

Review Source

NM

NATASHA M.  
Controller  
Retail  
Used the software for: 2+ years

### "Unless things have changed, save your money, shop around"

October 6, 2025

2.0

Yotpo had a really great sales pitch, promised us the world - However during integration they duplicated points in users accounts, not as many customizations as promised, and it's super expensive

Pros

The reporting was very efficient, you could drill down into a customer portfolio and see all the earned/spent points at any given time. You have the ability to pull multiple variations of reports

Cons

It is extremely expensive, they promised the world and really underdelivered. We were not able to customize like they said in sales pitch.

Switched from

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)

Smile wasn't capable of splitting out our B2B from DTC without custom coding.

Review Source

SL

Suzanne L.  
Head of CRM  
Retail  
Used the software for: 6-12 months

### "Only worthwhile in conjunction with Shopify"

May 30, 2025

3.0

We integrated with a custom e-commerce and website platform which had its challenges. We also had issues with international markets as some of the copy which appears on site is hard coded in English. However, after lots more back and forth than expected we were able to get the refer a friend scheme live.

Pros

Easy to set up (particularly if integrated with Shopify) Good availability of customer support (though the actual support was a bit hit and miss) Good core functionality

Cons

Basic editor for on-site pop-ups Limited reporting functionality Awkward to integrate with e-commerce platforms which aren't Shopify Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey

Switched from

[Mention Me](https://www.capterra.com/p/164540/Mention-Me/)

Unhappy with customer support, didn't feel it represented value for money

Review Source

Response from Yotpo

July 7, 2025

Thank you for the detailed feedback. It’s incredibly helpful and appreciated. We’re glad to hear that setup was smooth with Shopify and that the core functionality met your needs. At the same time, we hear you on the challenges around custom integrations and the difficulty of testing dynamic emails without a live order. These are areas we’re actively working to improve. The issue with hard-coded English copy in international markets is also on our radar. We're continuing to invest in better localization tools to support more flexible global experiences. We're happy you were able to get the referral program live, even if it took more back and forth than expected. If you'd like help addressing any of the remaining friction points or want to explore upcoming improvements, we’re here to support you. Thanks again for your partnership.

lP

lisa P.  
content management  
Retail  
Used the software for: Less than 6 months

### "Great concept - excellent interface"

June 3, 2025

5.0

I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it.

Pros

It promises to be super easy to install on my shopify store in order to start collecting reviews. I do like the idea that it can be customized, and can coordinate with marketing tools (like if i wanted to send an sms or email marekting blast).

Cons

I think that it's expensive. a price of $79 for only 500 orders is a bit high, there are other tools that do exactly the same thing for less, I would have preferred a "starter" version or even a trial version.

Review Source

Response from Yotpo

July 7, 2025

Thanks so much for the thoughtful feedback. We hear you on all of it and truly appreciate your patience. Yotpo does aim to be more than just a reviews widget. What sets us apart is the strategic support we offer to help you use those reviews to build trust, increase conversion, and ultimately drive growth. That includes things like our AI-powered review summaries, smart prompts that boost submission rates, and deep integrations with SMS and email to help you turn positive feedback into effective marketing moments. That said, we understand the desire for a lower entry point or trial period, and we're actively working on ways to make onboarding more accessible for emerging brands. Give us a shout if there is anything else we can help out with!

HD

Hannah D.  
Warehouse Assistant Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "Willow Boutique LLC Yotpo Review "

April 28, 2025

4.0

Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers everything that yotpo does. This is a daily/weekly tool that we use, and crucial to our review and ratings on our website. Creates an easy trust worthy face for your company.

Pros

Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to. Lots of customization tools that work for any business big or small. Easy review/question widgets, these can be added almost anywhere on your website. Integration to shopify is seamless, easy to navigate. customer segments are easy to create to send SMS/email marketing to a curated set group is made super simple, and easy. Scheduling marketing sms or email is seamless and easy to understand. yearly and annual reviews with your account manager to ensure you are getting enough out of yotpo compared to what you are putting in, also helps ensure that you are using all that yotpo offers that you are already paying for. You can pick which reviews hit your website and if one is bad and needs further escalation it will let you reach out to the reviewer by email to solve the issue and ask them to re-review.

Cons

sometimes there is a slow load times when switching through product features, i like to think that yotpo is holding so much of our store data and analytics that it takes a minute to open a new page within yotpo. this is not a huge con but has made certain tasks longer.

Review Source

Response from Yotpo

July 7, 2025

Thank you so much for the thoughtful and detailed feedback. We’re glad to hear that Yotpo has become such a core part of your workflow and that the platform’s flexibility, customization, and support have been delivering value. It’s great to know that the ability to curate reviews, build and schedule targeted SMS and email flows, and integrate seamlessly with Shopify has made a difference for your team. We especially love hearing that the collaboration with your account manager has been helpful in making sure you’re getting the most out of the platform. We appreciate your partnership and are always here to support you as you continue to grow.

VR

Verified Reviewer  
Customer Experience Supervisor  
Hospitality  
Used the software for: 2+ years

### "#1 Review Software"

September 15, 2025

5.0

Pros

Basically the number 1 review software, integrates well with our CRM and makes it easy to take action

Cons

The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky

Review Source

AL

Andrew L.  
eCommerce Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "A solid solution provider for SMB e-commerce stores"

December 31, 2024

4.0

Overall, Yotpo has been a good partner and allowed us to try out a lot of strategies with a single software provider. They're priced relatively competitively and will allow you to explore various marketing and user experience solutions to see if they're a good match for your business.

Pros

Yotpo provides a set of best practice softwares that have been valuable for us as a DTC eCommerce business. Their review collection software is robust and one of the few that's able to syndicate out to the Bazaarvoice Network. It's cheaper to collect on Yotpo, rather than use the BV review collection software. Their UGC platform is a solid mid-grade solution to curate and display various social media content on our product display pages. Their SMS platform is competitive, but not revolutionary and allows for decent integration with Klaviyo. Their loyalty program is decent and allows SMB to offer a turnkey solution that will drive higher lifetime engagement with our biggest spending customers. They have tons of offerings and we are able to bundle together several of them to save on our contracts.

Cons

The ability to have multiple products and services under a single brand is a double edge sword. While they're all "Yotpo" we do have a different account rep for each piece of software, leading to some fragmentation on our overall strategy and execution. Their software solutions are very much a one size fits all approach, which if you're a small e-commerce store, is great to get started, but for more custom implementations and solutions, you need to either push their internal teams, or do it yourself.

Review Source

Response from Yotpo

July 7, 2025

Thanks for the detailed and balanced feedback. We’re glad Yotpo has been a valuable partner in helping you explore and execute across reviews, UGC, SMS, and loyalty — and that bundling multiple solutions has been a benefit. We hear you on the challenges of managing multiple touchpoints across products. It's something we're actively working to streamline, especially for brands scaling across our platform. While our tools are designed to be turnkey for SMBs, we also support some of the largest eCommerce brands in the world, including IKEA and Barnes &amp; Noble, and are continuously improving our ability to support more complex needs. With thousands of SMB and midmarket brands on the platform, we're committed to making Yotpo flexible enough to grow with our customers. If there's ever anything more we can do to support your strategy, we're always here. Thanks again for partnering with us and for sharing your experience.

LM

Larissa M.  
Graphic Designer  
Packaging and Containers  
Used the software for: 1-2 years

### "Great overall"

October 28, 2024

4.0

Been using for over 2 years and it's a great platform overall

Pros

Easy and convenient access to website features

Cons

Some synchronizations are not the best and lately there has been a lot of problems with login

Review Source

Response from Yotpo

July 7, 2025

Thanks for the feedback and for being with us for over two years. We're glad to hear the platform has been helpful and easy to navigate overall. We’re always working to improve stability and performance, including login and sync issues. If you’re still experiencing any trouble, we’re happy to take a closer look and help resolve it. Appreciate you being part of the Yotpo community.

SD

Stephanie D.  
VP of Marketing  
Retail  
Used the software for: 2+ years

### "Yotpo is the best!"

August 9, 2024

5.0

We've worked with Yotpo for 10 years and are very happy with their services!

Pros

We love the ease of collecting reviews, as well as their shoppable UGC and SMS solutions.

Cons

We've had a few small logistics issues comes up on the Yotpo visual side, although we have collected quite a lot of images over the years which could have contibuted.

Review Source

Response from Yotpo

July 7, 2025

Thank you for the kind words and for being a longtime partner over the past 10 years. We're so glad the review collection, UGC, and SMS tools have continued to bring value to your team. We appreciate the note on visual logistics. With a large content library, there can be occasional hiccups, and we're always here to help streamline wherever possible. Grateful for the continued partnership and excited to keep building with you.

VR

Verified Reviewer  
Marketing Manager  
Sporting Goods  
Used the software for: 2+ years

### "The best platform for collecting customer reviews"

June 8, 2022

5.0

An excellent resource for reviews, questions, and weekly/monthly summaries. User-friendly and navigable. Early on, the company encountered a few issues, but they were swiftly resolved. It is beneficial to moderate online reviews and responds to meeting customers' needs. I recommend this e-commerce tool.

Pros

We have significantly increased the number of reviews with Yotpo. We have a lot of product reviews, not only for marketing but also for the benefit of our customers. They are currently used in advertising, social media, email marketing, and other areas. Due to the large number of SKUs, it was difficult to collect reviews for products other than our most popular. The most useful feature of Yotpo is how easily it integrates with your website and provides customers with a widget to leave product reviews or ask questions. The benefit is that all reviews are available for moderation in one location. It is also useful to be able to comment directly to consumers, add tags as needed, and keep a summary of all reviews and questions. It is simple to find exactly what you are looking for, whether by product name, number of stars, email addresses, or other criteria.

Cons

I dislike that once I schedule a campaign with a specific segmentation, the segment's subscribers are locked in, and the campaign does not automatically refresh as the segment changes. This makes sending weekend campaigns difficult because I must wait until the night before to schedule the campaign and ensure that the segmentation is up to date. This also prevents me from sending emails in my preferred time zone.

Review Source

Response from Yotpo

August 10, 2022

Thank you for taking the time to leave a review, we truly appreciate it. We are constantly working on improving our products and your feedback is a crucial part of our process.

MR

Mats R.  
Owner  
Consumer Goods  
Used the software for: 6-12 months

### "Not suitable for small business owners"

February 8, 2022

2.0

Pros

It's easy to use and doesn't need much hands-on.

Cons

Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform. The main reason for writing this review is that they lure you as a user, to select higher tiers to be able to use these functions and/or features. For example, the plan I picked include coupons functionality. Its use include to send out coupons to customers in order to get them to review products and give them a rebate if they do so. Something I thought was great. However, the one feature I wanted to use with coupons was locked behind a different plan (tier). Something which was not indicated on their comparison. I signed up, only to realize this. I asked for a refund and Yotpo decided that I was not eligible for a refund due to that this information was listed on a whole different page? How is that a valid reason? Include such information in the comparison list. There's nothing that indicates that the feature listed can be behind a different paywall. Another bad feature is the localization. For example; they capitalize every word even in languages that doesn't do that so the UX looks really weird in a language which is not English.

Review Source

Response from Yotpo

March 30, 2022

Thank you for taking the time to leave your feedback, we truly appreciate it. Please know that we hear and sympathize with your frustration about not being able to have access to some of those features. We always try to ensure a business is on their 'right fit' plan -- meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo; however, we understand that it's not always possible. Please know that if you have any lingering questions about our plans, pricing or refund options - our support team is here to help. Feel free to contact us at any time with any questions.

VR

Verified Reviewer  
Communications Director  
Medical Devices  
Used the software for: 6-12 months

### "Yotpo exceded our expectations early!"

December 22, 2022

5.0

Yotpo gets the job done in an effective fashion and a revenue booster for our company.

Pros

I was extremely pleased with the professionalism of their customer support staff and their ability to address our issues and concerns.

Cons

Initial concerns with email and UGC Display Templates

Review Source

Response from Yotpo

January 8, 2023

Thanks so much for leaving a review — we love learning more about our happy customers.

JB

Joe B.  
Owner  
Retail  
Used the software for: 2+ years

### "Great Platform Overall"

December 17, 2020

5.0

Overall, the platform has been pretty great. Our biggest gripe would be in the pricing. As a small business it is incredibly hard to have all of the important things (like a review platform) we need to be successful and also drive the kind of revenue we need to be sustainable. Every service costs money and it adds up quick. Most services are not small business focused as they get a lot more money from enterprise packages, which is unfortunate us little guys. Yotpo does offer growth packages, but they ramp up in price really quickly.

Pros

Reviews are incredibly important and Yotpo is a great platform to deliver them. They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit. Support has always been quick and helpful. They are a Google reviews partner, which is important to us.

Cons

The interface could be easier to navigate. The price is pretty high, but going cheaper means you may not get a platform that people know and trust.

Alternatives considered

[Loox](https://www.capterra.com/p/200494/Loox/)[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Yotpo

Google partner, trusted platform

Review Source

Response from Yotpo

January 3, 2021

Thank you for leaving a review. We're so happy to hear you're satisfied with Yotpo and the results you've been seeing. We are constantly iterating our pricing/plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. Please feel free to contact us if you have any questions regarding the plan you're on or the other plans we offer.

Yemin K.  
Co-Founder ' COO  
  
Used the software for: 1-2 years

### "Best review app period."

January 18, 2018

4.0

More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive.

Pros

Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.

Cons

Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years.

Review Source

VR

Verified Reviewer  
Founder  
Automotive  
Used the software for: 2+ years

### "Used to be great. Is terrible now"

September 6, 2019

2.0

Terrible. They want us to pay 10-20 times more than we used to.

Pros

It's easy to use and has all the features a small business needs to get reviews

Cons

ITS SO EXPENSIVE. It used to be $20-30 a month. It is now hundreds of dollars per month for the same features.

Review Source

Response from Yotpo

October 6, 2019

Hi there, thanks for leaving a review, we always appreciate hearing from our customers and please know that it's a crucial part of how we grow and adjust our product, services, and pricing. I'm happy to hear that you were able to see the value of Yotpo initially and am definitely sympathetic to changes that impacted your experience with the platform as time went on- we absolutely hear and understand your frustration. The pricing structure is catered to and scales with the needs and wishlists of each business. On our side, major improvements and developments have been made to Yotpo and its features and our pricing has adjusted accordingly. We do offer a free plan for businesses to get started and as their needs grow, our pricing plans reflect that. Again, thank you for your feedback!

RM

Robert M.  
Owner  
Cosmetics  
Used the software for: 1-2 years

### "I love Yotpo!"

July 19, 2022

5.0

I have been using Yotpo for several and it has helped my business grow with reviews. Easy to use software and just works. It is such a breeze as a business owner to use the software.

Pros

I love the ease of collecting and displaying reviews. It is such an easy and seamless process. It really helps gather reviews after purchases automatically. I don't have to waste time trying to get reviews from customers. I love also being able to use social media for my reviews! I love being able to add a coupon to emails so it gives a reward for writing reviews. This has been very helpful in collecting reviews.

Cons

I wish there was a way to push reviews to Instagram and other social media platforms.

Review Source

Response from Yotpo

August 29, 2022

Thank you for leaving a review, it really means a lot! As for pushing reviews to your social media, feel free to reach out to our customer support and they will be more than happy to help you set it up.

Travis R.  
Ecommerce Consultant  
  
Used the software for: 2+ years

### "Delivers reviews, easy to use!"

November 9, 2017

5.0

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Review Source

Ardalan Z.  
Online Marketing Manager (Mid-Senior)  
Medical Devices  
Used the software for: 2+ years

### "So many features... Amazing support"

April 1, 2017

5.0

There are maybe more than 100 review apps that can help your company grow organic content or ask customers to write site, and product reviews. But Yotpo is on a completely different level than most. They regularly update their product, have so many features that can help your onsite and offsite strategies, and most importantly (at least for our company), they have a great team of account executives, experts, strategists, and support staffs. We started our experience almost 2 years ago (Yotpo strategist: Hannah Kim) and Yotpo keeps exceeding our expectations with new features every month.

Pros

Amazing features - could help both e-commerce and non-ecommerce websites - Great quick support

Cons

Installation looks easy at first but sometimes requires some knowledge of coding. Not a real con but I thought you should know that.

Review Source

EP

Ellie P.  
Digital Operations Manager  
Retail  
Used the software for: 2+ years

### "Premium customer reviews solution"

August 22, 2019

5.0

Yotpo has really let us use user-generated content to increase our conversion rates while helping us offset the cost of creating our own content, with more authentic content.

Pros

Yotpo has an easy to use interface and has robust and well thought out features and tools for collecting user reviews and photos and displaying them on our websites to really make an impact with customers. Additionally, our account rep is super responsive and helpful with any questions or issues we run into.

Cons

It does have a higher price tag to some of its competitors, that said, the polish within the product and reliability isn't something you find in all SAS solutions.

Alternatives considered

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)

Review Source

Response from Yotpo

September 4, 2019

Hi Ellie! We're so happy to hear you're enjoying Yotpo. Our price structure varies depending on the business needs and we're happy to hear that you're seeing the results on your site. Thank you for leaving a review, we really appreciate your feedback.

KO

Katie O.  
CEO  
Apparel & Fashion  
Used the software for: 6-12 months

### "Amazing Application"

August 29, 2019

5.0

Yotpo really encourages our users to leave reviews on our site which is invaluable as far SEO is concerned. It has created a forum for customers to ask questions about products and share their real life experience and use of our products. It has improved our customer engagement and we have really gained insight into their journey on our site.

Pros

Easy to build photo galleries. Easy to collect social media posts relating to our products. Customer reviews are easy to filter and display and their sentiment readings help filter out problematic reviews. Collecting reviews is extremely easy and we receive a steady stream everyday.

Cons

We dont use the tool as best we can. Gathering permissions for user generated content has been a slow process.

Reason for choosing Yotpo

As a customer I recognized many brands in the yotpo community. When seeing the brands using this service it all made sense. They all stood out as some of my favorite brands and I always wanted to emulate these companies marketing strategies. Yotpo is the engine behind these brands success at engaging customers, collecting feedback or reviews, and getting the conversation going about why these brands and their products are so loved.

Review Source

Response from Yotpo

September 19, 2019

Hi Katie! We really appreciate you leaving a review and are happy to hear you're enjoying Yotpo and seeing the benefits.

Todd M.  
E-Commerce Consultant  
Building Materials  
Used the software for: 1-2 years

### "Integral part of any rounded E-commerce Strategy"

December 4, 2018

5.0

Pros

Yotpo has been crucial for us. We knew that product reviews were a missing piece of the puzzle but we struggled to bring them in for years. With Yotpo we were able to gather nearly 1500 reviews in our first year! This has resulted in a huge increase in customer confidence and in turn increased sales. We also recently added the Visual Marketing component which is now helping us to solve another long standing issue, gathering user generated content. Would highly suggest Yotpo's services as they may be one of the best values in the game.

Cons

Would make some slight changes to the way reviews can be shown on our website.

Review Source

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