# Page 4 | Yotpo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Yotpo the right Review Management solution for you? Explore 376 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144389/Yotpo/reviews

---

Yotpo

4.5 (376)

[View alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 4 - Reviews of Yotpo

## Showing most helpful reviews

Showing 76-100 of 376 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JH

Jr H.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "A good platform with some caveats"

December 29, 2022

4.0

Yotpo is great if you are all in on the platform. If you are looking to work on a tight budget this may not be for you.

Pros

The rewards program is great if you are on Shopify.

Cons

If you are not on their highest tier, there is much to be wanted from a functionality standpoint.

Review Source

Response from Yotpo

January 10, 2023

Thank you for sharing your thoughts will us. We're always working to improve our pricing and packaging offerings. We encourage you to reach out to our team to learn more.

Durk P.  
CEO and Founder  
Internet  
Used the software for: 2+ years

### "Always use Yotpo for reviews"

December 4, 2018

5.0

We need to add reviews to our ecommerce customer's sites. Has to be easy to deploy through major ecommerce platforms like Magento, Shopify and BigCommerce. Has to show up in Google search results. Has to have the ability to easily reply to reviewers within the platform. Must have good customer support should anything go wrong. Yotpo has all of this and more.

Pros

Customer support is always outstanding and tools are easy to deploy and use.

Cons

Don't really have any issues with software.

Review Source

MW

Meghan W.  
Digital Marketing Manager  
Food & Beverages  
Used the software for: Less than 6 months

### "Great integration with Shopify"

December 14, 2020

5.0

Pros

We recently switched over our ecommerce to Shopify and with it added Yotpo to our integrations to collect reviews. I love the automation and the ease of set-up for basic review collection (and that we were able to send an initial manual-request to previous customers) as well as the straight-forward dashboard for review moderation.

Cons

It is rather frustrating how many of the features are blocked behind certain tiers and payment levels -- have sometimes run into something I thought we'd be able to use (like integration with Klaviyo or Q&A) that are not available to us unless we spring for a higher payment level -- and given our order volume right now it isn't an upgrade that makes sense at this time. I also wish more customer service was available at the lower tiers - the chat box has only been moderately helpful when I've utilized it for troubleshooting.

Alternatives considered

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)

Review Source

Response from Yotpo

December 28, 2020

Thank you for taking the time to leave this review. Please know that we take your feedback very seriously. We are constantly iterating our pricing and plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. We apologize for the delayed response from customer service. Please do not hesitate to get in touch again if you are encountering any difficulties and we'll do our best to support you.

Martijn V.  
CEO  
Wholesale  
Used the software for: 2+ years

### "Great pieces of software"

August 27, 2019

5.0

We've been using it a couple of years now and are really happy with the software & the support of the team. Always happy to help us if needed.

Pros

Does exactly what you need it to do, but better then their competitors.

Cons

\- easy integration - easy management - insights in ROI

Review Source

Response from Yotpo

September 19, 2019

Hi Martijn! Thank you so much for leaving a review! We're happy to hear you're enjoying Yotpo and really value your feedback as we continue to evolve our product and the way we serve our community.

ES

Elise S.  
Customer Experience Team Lead  
Retail  
Used the software for: 2+ years

### "Great Review Platform - Could Be Better"

November 23, 2018

4.0

Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account.

Pros

In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.

Cons

It would be great to implement a feature that allows the user on the customer's end to have more filter options for the reviews. There are other review platforms that have more fields to answer, therefor offering more information for the customer to browse when looking at reviews. Since referrals and reviews are one of the first things customers look at before purchasing, giving more information options (beyond name, product, and product rating) along with making filter features easy to accessible allows the customer to access more detailed information, but helps to make the conversion quicker.

Review Source

ST

Sarah T.  
CEO  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Fantastic!"

June 9, 2021

5.0

5 star

Pros

I find Yotpo so easy to navigate and really showcases customer reviews. Support is first class.

Cons

Cost. You should give access to all features and charge per number of SKU, sales conversions or number of reviews being created. It would be more inclusive for all brands and help small brands to grow faster.

Review Source

Response from Yotpo

June 29, 2021

Thank you for taking the time to leave your review. Please know that we completely understand your frustration. We are constantly iterating our pricing and plan options to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone! If you have any questions regarding your current plan or the other plans we offer, please feel free to reach out to our customer service.

BP

Ben P.  
Ecommerce Manager  
Food & Beverages  
Used the software for: 2+ years

### "Has helped our business"

July 2, 2020

5.0

Pros

Yotpo has allowed us to gather thousands of customer reviews that help provide social proof to drive new customer purchases. We have been using the softeware successfully for over 2 years and have now signed up to their SMS marketing platform.

Cons

The Facebook advertising integration is very basic and does not allow for well crafted adverts to be launched.

Alternatives considered

[Feefo](https://www.capterra.com/p/160258/Feefo/)

Reason for choosing Yotpo

I was more confident in what was offered by Yotpo and it works across our multiple websites.

Review Source

Response from Yotpo

September 21, 2020

Hello Ben! Thank you for the amazing review! We're happy to know you've been enjoying Yotpo for so long and that you keep seeing great results.

GM

Gene M.  
Owner  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "YOTPO Really Works!"

October 3, 2019

5.0

See Above.

Pros

The fact that it really works as advertised. The first 6 years we were in business we gathered some 200+ reviews for various products. In the last 4 years we have gathered nearly 3500 reviews for various products and the website. The reviews are presented in a professional manner on the website and the star ratings are featured in web searches.

Cons

I am not a web guru or coding guy. Some knowledge of these items is necessary for proper implementation of the software. I really appreciate the semi-annual checkups from the YOTPO service technicians. They are very helpful.

Review Source

Response from Yotpo

December 17, 2019

Thanks so much for leaving a review! Happy to hear you're enjoying Yotpo & our customer support team is hitting the mark.

Brandon L.  
Owner/Artist  
  
Used the software for: 6-12 months

### "YOTPO is fantastic!"

July 18, 2018

5.0

Constant customer feedback, which helps us build better products and revise one's that need it and rid others. Yotpo is great!

Pros

Easy to use, great follow up email and also their support staff is one of a kind! I first heard of them when they reached out to our store on Shopify. Their support staff is incredibly friendly, not pushy, and their free plan is great to test out the waters and really see it in action. It's easy to setup, navigate and also has shown immediate results with reviews and follow ups.

Cons

I honestly can't think of anything, maybe the pricing structure, but even that isn't terrible. The introduction to it was great, even though at first I was a bit apprehensive, but I love the product now.

Review Source

KD

Kevin D.  
Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Nice product that help to get reviews on the website"

March 21, 2023

4.0

Pros

The reminder and the easy way to answer reviews. That Chat service is easy to access and answers is fast.

Cons

Because I have a generic website, it is really hard to get some help from the agent. They don't know how to help me.

Reason for choosing Yotpo

Yotpo was on my Go Daddy website.

Review Source

Response from Yotpo

April 5, 2023

We appreciate your feedback and we're happy to learn that you're enjoying our product features. We're also sorry to hear that you're not getting the help you need — we encourage you to reach out to our support team for assistance.

VR

Verified Reviewer  
Sales and Marketing Manager  
Consumer Goods  
Used the software for: 2+ years

### "Have been using for 4+ Years"

December 18, 2018

5.0

Pros

When we first started out, Yotpo was a free service as they were trying to gain market share. The platform and user interface has always been easy to use and has allowed our small business to show potential customers what real customers have to say about the products they are ordering. Reviews are one of the most important factors for decision making and Yotpo has made gathering reviews in natural and unintrusive ways easy and effective.

Cons

Though it may be a little pricey, the functionality and the quality of the interface are worth while, for small businesses who don't have products in stores, reviews are a necessity so it may not be the cheapest option but from our experience it is worth the money.

Review Source

MD

Matthew D.  
Principal  
Food & Beverages  
Used the software for: 1-2 years

### "Easy To Use, Looks Nice, Cheaper Alternatives"

September 5, 2019

5.0

Great tech, easy to implement, easy to use, contains a ton of features - it's just overpriced.

Pros

Yotpo is easy to implement and use. Being able to create Facebook ads directly from customer reviews is incredibly valuable and has brought large amounts of revenue to our store.

Cons

There are cheaper alternatives (MUCH cheaper) that do the exact same thing and even do most things better. Yotpo does appear to be severely overprice, in my honest opinion.

Alternatives considered

[Okendo](https://www.capterra.com/p/176189/Okendo/)

Review Source

Response from Yotpo

September 19, 2019

Hi there, thanks for leaving a review. Our pricing is catered to the needs & wishlists of the brands we work with and we're extremely sorry to hear that you weren't able to see the value of Yotpo in your experience. Every review, positive and negative, plays a big role in how we evolve our product and teams, and really appreciate you leaving your feedback.

JH

John H.  
Marketing Director  
Food & Beverages  
Used the software for: 2+ years

### "No better partner than Yotpo"

September 15, 2021

5.0

I can think of no better partnership experience than that I've had with Yotpo. I can always count on support far in excess than that which other vendors provide. I know that Yotpo is going to work with me in whatever capacity they're able to grow my business.

Pros

Yotpo's platform made creating and customizing our review requests easy. We could talk to our customers using our voice and use incentives that brought customers back to our site to purchase again and again.

Cons

The Yotpo dashboard is comprehensive but not always as easy to navigate as it might be. The manual coupon inclusion feels outdated.

Review Source

Response from Yotpo

November 21, 2021

Thank you so much for taking the time to share your review, we truly appreciate it! If you're having any trouble navigating the dashboard, please feel free to reach out to our customer service at any time.

HR

Harshit R.  
Senior Product Manager  
Internet  
Used the software for: 2+ years

### "Great product for large enterprises"

July 22, 2021

5.0

Pretty smooth, very nice account managers and prompt customer support.

Pros

Good sentiment analysis feature with industry benchmarks, does the job of review collection and monitoring pretty well. Also good IG push feature.

Cons

Less options for 3P review push on websites such as Trustpilot and Sitejabber, Slightly complicated automated review setup

Alternatives considered

[PowerReviews](https://www.capterra.com/p/168700/PowerReviews/)

Reason for choosing Yotpo

Power Reviews provided the same features, but the price was 2X higher. Their sentiment analysis was also poor.

Review Source

Response from Yotpo

November 18, 2021

Thank you for taking the time to share your review. We are constantly working on improving our product and features, and your feedback is incredibly valuable to us.

CV

Cleo V.  
Dir. of eCommerce  
Retail  
Used the software for: Less than 6 months

### "Leader in the Loyalty/Referral Space"

July 29, 2021

5.0

Pros

Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is what stood out to me as I was vetting different partner options. Their list of integrations is lengthy and they're constantly adding more integrations based on user feedback

Cons

It's expensive - definitely the most expensive of the options out there, but it comes with white glove service during set up as well as a very experienced account representative.

Alternatives considered

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)[Friendbuy](https://www.capterra.com/p/144851/Friendbuy/)[LoyaltyLion](https://www.capterra.com/p/140592/LoyaltyLion/)

Reason for choosing Yotpo

Overall flexibility of the product, optionality to customize, as well as dedicated account managers and developers to take the weight off my team during implementation

Review Source

Response from Yotpo

November 18, 2021

Thank you for taking the time to leave your feedback. We always try to ensure our customers are on their 'right fit' plan, meaning how much you're paying should align with the services you're receiving and what your business needs to see success with Yotpo. However, we understand that it may not be right for everyone. Feel free to reach out any time to us with any questions you might have about our plans or pricing model. We will do our very best to make sure you get the most of your Yotpo plan.

DC

Dave C.  
President  
Apparel & Fashion  
Used the software for: 6-12 months

### "Not worth"

May 19, 2017

1.0

I learned an expensive lesson. Never sign an annual contract with an app before a trial run to confirm the true value of the software. At this rate, we're looking at an eternity before any sign of ROI.

Pros

I like the overall integration into Shopify's platform and how the reviews are displayed for the user. We do receive an average amount of comments, reviews, etc.

Cons

When we we're considering this app we were told how much new sales this app would generate because of the benefits you'd be offering the visitor for writing a review. Unfortunately, that was NOT the case. AND its not our demographic audience either, we sell to a very vocal audience of over 500,000 followers on social media.

Review Source

Response from Yotpo

June 6, 2017

Hi Dave, First, thank you for your candor and feedback. Although sometimes painful to hear, this is what we need to ensure we understand from our client's perspective to continue growing and improving in the right direction. If you don't mind, I've gone ahead and tagged your dedicated CSM to double check and guarantee we are doing everything in our power to achieve your milestones using our product that you expected to reach. I assure you we are here to set you up for success, and if you ever feel that isn't the case we hope you raise the flag with us so we can work with you and make any changes needed. Thanks again for your time and for writing this feedback - we'll be in touch shortly. Best regards, The Yotpo team

VR

Verified Reviewer  
Director of Marketing & User Experience  
Retail  
Used the software for: 1-2 years

### "Nice Product at a Reasonable Price"

December 4, 2018

4.0

I certainly think we have been able to convert more of our visitors with the increase volume and breadth of product reviews we have on our site. The service and support has been very responsive to our inquiries.

Pros

The software is very helpful at increasing the amount of feed back we get from our customers. It has also helped us gather reviews on products that we typically would not get reviews on. Being a small to medium size business that software is priced appropriately and I feel that we are getting a good ROI on our partnership with Yotpo.

Cons

We lack the ability to truly customize the customer facing aspect of the product. There are many things we would like to change but the platform does not allow it. I also have some small concerns on the technology side and the weight it adds to page load but I do believe the benefits of the product outweigh the negatives.

Review Source

TJ

Teresce J.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Yotpo Awesome Software"

June 16, 2021

5.0

Pros

Your reviews are automatically posted to social media.

Cons

I would love to upgrade to one the other plans, but they are expensive. Would be great to come up with a mid tier plan

Review Source

Response from Yotpo

November 18, 2021

Thank you for taking the time to leave your review. We always try to ensure our customers are on their 'right fit' plan, meaning how much you're paying should align with the services you're receiving. While we designed our pricing model to most comfortably scale with your business and growth, we understand that it may not be right for everyone. Feel free to reach out any time to us with any questions you might have about our plans or pricing model. We will do our very best to make sure you get the most of your Yotpo plan.

CB

Catarina B.  
Owner  
Retail  
Used the software for: 6-12 months

### "Reviewing the Reviews "

October 2, 2020

5.0

For a small company, every bit of feedback matters to build brand trust and confidence and I wouldn't have been able to do it without Yotpo.

Pros

Yotpo has been a very good asset to my company as it has made it very easy to capture user feedback on my products and subsequently display them on the website. Their integration with WooCommerce is seamless and the ease of capturing reviews with an email integrated form is super quick.

Cons

The only negative for me is how their external scripts can affect my site speed, perhaps this is something they can work on improving as in this day an age speed is key for converting viewers into customers.

Alternatives considered

[REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/)

Reason for choosing Yotpo

There were some brands that I am familiar with using Yotpo so I went with them.

Review Source

Response from Yotpo

November 26, 2020

Thanks for taking the time to leave a review! We work hard to meet our customers' expectations, and we're happy to hear we hit the mark for you.

RB

Rachel B.  
CEO  
Food Production  
Used the software for: 1-2 years

### "Great boost for small business to grow solid reputation!!!"

December 8, 2020

5.0

Yotpo has given us credibility! We have 400 online reviews now and it encourages onlookers to proceed to the checkout with confidence.

Pros

Ease of use for our customers, clean cut, great visual with the stars at the top of each review, easy to implement into our website in the places we want it seen.

Cons

Would love if a customer wrote a review 1x, that they no longer receive emails in the future, still asking them to write another one. We only offer a discount to customers for their 1st review, so it is annoying to them to keep getting yotpo requests with orders, time after time.

Reason for choosing Yotpo

Better reviews, greater ease to navigate, affordable and quick customer service.

Review Source

Response from Yotpo

December 27, 2020

Thank you for taking the time to share your review. We're happy to hear you're enjoying using Yotpo and seeing the positive impact on your store! Feel free to contact our customer support at any time, we will do everything we can to assist you with your issue.

VR

Verified Reviewer  
BG Paint/Layout Artist  
Animation  
Used the software for: 1-2 years

### "The best review app"

March 28, 2019

5.0

Pros

All of my competitors were using this app and i decided to use it too. Its the most effective review app ive used to date. It automates review reminders so i dont have to and it also doubles as damage control if a customer relays that they haven't received their item yet, which allows me to follow up and fix the problem. Solid app, goes above and beyond just standard reviews.

Cons

The design looks a little tacky, could look a little less cluttered.

Review Source

JJ

Jade-Leigh J.  
CEO  
Cosmetics  
Used the software for: 1-2 years

### "Best Review Software "

September 16, 2021

5.0

Easy to use but mobile experience needs to be better

Pros

The automatic emails to customers make it easy to collect reviews

Cons

The mobile experience isn’t great. I’m not able to see full screen, maybe needs an app.

Alternatives considered

[Judge.me](https://www.capterra.com/p/215990/Judge-me/)

Reason for choosing Yotpo

Customized emails

Review Source

BC

Brett C.  
Director of Ecommerce  
Retail  
Used the software for: 1-2 years

### "Great product that is easy to use and helpful for our company "

August 22, 2019

5.0

We needed a more streamlined way to collect and put-to-work our customer reviews. Before Yotpo we were hearing great things from customers but had no way to easily collect this in real-time and then use in our marketing. Yotpo solved all those issues and its simple and easy to use.

Pros

That it simplifies the review collection process for us as a company, but also make it easy for the customer.

Cons

I'm not sure I have any cons, but looking for more help on how to implement Yotpo with our email product Klaviyo

Reason for choosing Yotpo

Enhanced SEO benefits, talking with other customers about their expereince with Yotpo

Review Source

Response from Yotpo

September 4, 2019

Hi Brett! Thanks for leaving a review, we're glad to hear you're enjoying Yotpo! As far as support on the integration with Klaviyo, you've probably seen this, but I've included a link that may help. If you're still having issues, you can put in a support request or message us on social media! https://support.yotpo.com/en/article/klaviyo-integration-guide

VR

Verified Reviewer  
ceo  
Information Technology and Services  
Used the software for: 6-12 months

### "yotpo reviews is the best way to add social proof"

November 14, 2020

5.0

So satisfied and I definitely recommend it for everyone considering it for their e-commerce store.

Pros

we use yotpo reviews on all of our e-commerce stores to add social proof to our product pages and it also allows our customers to share their honest reviews about our products.

Cons

honestly we are extremely satisfied and there is no cons so nothing to complain about, yotpo helps us gather reviews from our customers and it’s really helpful, that’s all what we are using it for and it’s doing a great job at it.

Review Source

Response from Yotpo

November 26, 2020

Thank you so much for such a glowing review! We're thrilled to hear you've had such a positive experience with Yotpo so far!

SB

Susan B.  
Owner  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "One Thing We Were Missing"

March 14, 2019

5.0

When they say you have a customer care representative who is available to help at all times. They mean that. We didn't need much after a few calls, but our representative is always responsive to emails and answers my questions. That is what makes the $$ spent worth it. The product is great, but the support is even greater.

Pros

It is easy to use and intuitive. It makes the hard things - posting product adds to social media - easy and automatic so there is no worry each week. Plus, the design of the ads is very pleasing, so you don't have to worry about trying to make them look like you want.

Cons

The biggest thing was that I did not understand before we purchased about how the API installation would work. It wasn't until after we spent the money that I found out my ecom platform doesn't do 3rd party API keys. That means I have to manually create the spreadsheet every month to send out review emails. Had I known this ahead of time, we still would have purchased but I would have been more prepared for the workload.

Review Source

Similar Products

Featured

## Related categories

[Review Management](https://www.capterra.com/review-management-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[UGC Platform](https://www.capterra.com/ugc-platform-software/)

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.