# Page 5 | Yotpo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Yotpo the right Review Management solution for you? Explore 376 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144389/Yotpo/reviews

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Yotpo

4.5 (376)

[View alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 5 - Reviews of Yotpo

## Showing most helpful reviews

Showing 101-125 of 376 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Clay R.  
Founder, CEO  
Sporting Goods  
Used the software for: 1-2 years

### "Poor value for the $$$"

November 13, 2019

5.0

Yotpo helped to automate the collection of reviews but there are plenty of other apps that do the same thing at a fraction of the price.

Pros

Yotpo is a beautiful and simple review platform with advanced features

Cons

PRICE - We started with Yotpo very early on and the product was reasonably priced for a shopify store at that time but then the price shot up to thousands of dollars/quarter. The price was only based on the fact that you use the service, not how much you use or how many referrals or reviews you get. As a small business, this simply isn't practical or sustainable. We had to switch to another product, okendo, which is much more reasonably priced and actually has more advanced features than Yotpo.

Review Source

Response from Yotpo

December 17, 2019

Hi Clay! Thank you so much for leaving the review, we really appreciate your feedback and consider it highly valuable as we continue to grow and map out our focus moving forward. As far as pricing, our pricing structure is modeled to grow with our customers, but we know that can't fit the needs of every brand. With that said, we're constantly working to adjust and make our pricing as accessible as possible while still matching the value of the product and are excited to continue to do so. Thanks again, we really appreciate you taking the time.

Sarah M.  
Account Management  
Wholesale  
Used the software for: 1-2 years

### "Pleased "

December 7, 2018

4.0

For the most part, we've enjoyed using and plan to stay with YOTPO for reviews

Pros

Backed is easy to navigate, set up was relativly simple, public review site carouselmakes it easy and appealing for customer to see recent reviews

Cons

Limited back-end account ability-we really have 4 people who need separate account for moderation, commenting and maintenance. YOTPO claimed this would be fixed in the near future, that was 1 year ago

Review Source

TH

Tahquetta H.  
T-Shirt Designer  
Retail  
Used the software for: 2+ years

### "Seamless & Satisfied"

March 23, 2023

5.0

Pros

The best feature about Yotpo is it's seamless features that are simply easy to use. They are perfect for beginning users as well as advanced features. Automation features are key with any business owners, but especially with small business owners where the main person wears many hats.

Cons

Nothing that I can think of at this time. All features are A+

Review Source

Response from Yotpo

July 7, 2025

Thank you for the kind words. We're so glad to hear that Yotpo’s ease of use, automation features, and flexibility have been helpful, especially for small business owners managing a lot at once. We appreciate your support and are here anytime you need us. Thanks for being part of the Yotpo community.

KJ

Kaycee J.  
Co-founder & COO  
Retail  
Used the software for: 2+ years

### "Clutch for our Business"

March 20, 2019

5.0

Fantastic, I appreciate the customer service and that I feel my feedback is heard and received. I had been asking for integration with MailChimp since we signed on...was SO happy to see the integration launch this year!

Pros

Having reviews has not only helped customers trust a purchase, but it helps in advertising and SEO. Absolutely worth the investment for our start-up!

Cons

I wish there was a keyword sort function for customers. When they go to our Reviews page we have over 1200 reviews now, it would be nice if they could search for keywords so they could find reviews applicable to their needs and questions. i.e. how is the sizing, arch support, ankle support, etc.

Review Source

SS

Samim S.  
Marketing Manager  
Retail  
Used the software for: 1-2 years

### "One of the great tool for review automation & curation"

January 4, 2019

5.0

Pros

We have used this tool to collect reviews and ratings for our products. The integration part was very easy and we can select how and when to send the invitation to write the reviews. We can even send mass invitation to our customers by uploading an excel sheet to write a review. The automation part is really very good where after successfully delivering an order we can set the system up that way where it will send the review email. We can even encourage our customer to post images of the products along with their review and then we can tag that image with the actual product in our site. It really helps make a product very much worth. We can customize the email templates as per our theme and taste.

Cons

I have not found any major cons which i need to share here.

Review Source

jH

joanne H.  
CEO  
Import and Export  
Used the software for: 6-12 months

### "Help your buyers buy with confidence"

January 1, 2023

5.0

good , I look forward to continuing to collect reviews

Pros

I love yotpo because you have control over the potential troll reviews and your happy buyers write your content for you. It makes me smile to see my buyers literally put n writing wat I set out to achieve with my product

Cons

I would like to have the ability to collect all the reviews and not have to pay more

Review Source

Response from Yotpo

January 8, 2023

Thank you for your feedback, we really appreciate hearing from you. We're continuously making improvements to our pricing and packaging options — reach out to our team to learn more.

JL

Jorden L.  
Marketing Director  
Package/Freight Delivery  
Used the software for: 1-2 years

### "Good Bad Great Good Great Amazing Bad and Great Again"

March 30, 2017

5.0

Yotpo has a great product but I experienced a few issues in my time using it that were extremely inhibiting to me finding my groove with it. I think they need a custom plan for low volume high priority/price retailers online but I am happy they were able to customize my billing and make it easier to stay onboard - it's not entirely what I need being that we are low volume and high price. Yes, we do exist. I think that for $ a month, I should be able to whitelabel with the Powerhouse plan, for some reason they think I shouldn't but I understand their need to market the product. I am continuing to work with the application and use it to the best of my ability. The title of this review reflects that the experience has been turbulent from bad to excellent but I am much happier knowing now that I have an actual dedicated account manager. The last manager was great, I just think he was falling behind probably due to Yotpo killing it and growing so quickly. I am excited to utilize the tool and see what we can get out of it. Thank you Yotpo for a Good, Great, Bad, Amazing, Bad, Great, Good Excellent product.

Pros

Great Features, TPR and Social Ads

Cons

Only good for high volume online retailers.

Review Source

sC

stuart C.  
director  
Food & Beverages  
Used the software for: 1-2 years

### "good service"

December 14, 2020

4.0

decent but wont be paying more than we are now $29. not worth the money

Pros

the review platform looks and works well on the website with easy integration

Cons

the review platform is very expensive for what it is - basically just sending emails to customers. so the more emails they send the more you pay, but it is way more than should be.. over £1000 if you have thousands of orders a month like we do we pay lowest plan just to keep the reviews on the site

Alternatives considered

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Yotpo

trustpilot is a bigger rip off

Review Source

Response from Yotpo

December 28, 2020

Thank you for taking the time to leave your feedback. Please know that we understand your frustration. We always try to ensure that a business is on their 'most fitting' plan, and that how much they're paying aligns with the services they're receiving and what their business needs to succeed. While our pricing model is intended to most comfortably scale with your business, we realize it's not always the best fit. Please feel free to reach out to us if you have any questions about billing or the features available in your plan.

CN

Cody N.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Yotpo is a must have! "

August 29, 2019

5.0

Pros

The ease of use is incredible. The dashboard is very easy to navigate and make changes that will help your business.

Cons

How it only hooks up to Google sometimes. It was all the time during search it would be hard to beat.

Alternatives considered

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

Reason for choosing Yotpo

Price, Support, and Features.

Review Source

Response from Yotpo

September 19, 2019

Hi Cody! Thank you so much for leaving a review! We're happy to hear you're enjoying Yotpo and really value your feedback as we continue to evolve our product and the way we serve our community. It sounds like you might be describing an integration issue - if that's the case, please feel free to reach out to our support team who would love to help out.

AB

Abraham B.  
CEO  
Retail  
Used the software for: Less than 6 months

### "Great functionality but..."

August 23, 2019

4.0

Onboarding experience was great. Like the personal touch everything gets.

Pros

I like that with Yotpo I own my reviews and I get much more control over design. When onboarding Yotpo provided a personal dev team to design my Review portal to make it match the feel and look of my store.

Cons

I was hoping that Yotpo will increase reviews and customer engagement however the case seems to be that less people are leaving reviews and engaging with the reviews and Q&A. I also don't like that the Q&A section doesn't have a search bar when the Q&A section is separate for the reviews tab. And finally the app is very expensive and especially if in getting less activity with the reviews and Q&A I don't know if the cost is worth it.

Alternatives considered

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[Shopper Approved](https://www.capterra.com/p/179680/Shopper-Approved/)

Reason for choosing Yotpo

Since Yotpo integrates well with this rewards app

Switched from

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)

I wanted to get more reviews by integrating it to a rewards program. Also I wanted something more custom to my website design.

Review Source

Response from Yotpo

September 19, 2019

Hi Abraham, thank you so much for leaving a review! We really appreciate your feedback and are constantly working on finding ways to improve our product and better serve our customers. We hear your frustration and have reached out to one of the team members on your account - they'll be getting in touch to work together on easing some of these concerns.

AM

Apryl M.  
Owner/maker  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great all around"

December 8, 2020

5.0

Pros

I use both yotpo reviews and yotpo customer loyalty. Both are fantastic. I have received hundreds of reviews from the automatic email requests. The loyalty system is ready to set up and many customers love it.

Cons

I would love to have the option for customer questions on product pages but this is only available with a higher tier program which I'm not a big enough business to make sense of purchasing that tier. I wish there was an option to add on a la carte style, without having to increase the plan price so much.

Review Source

Response from Yotpo

December 27, 2020

Thank you so much for taking the time to leave a review. We're happy to hear you're enjoying both Yotpo Reviews and Yotpo Loyalty! We are always working on improving and adjusting our pricing in an ongoing effort to match our clients with the plan that best fits their needs. If you have any questions or concerns regarding your current plan or our other plans, please feel free to reach out to us at any time and we will do our utmost to help you.

PR

Peta R.  
marketing manager  
Automotive  
Used the software for: 2+ years

### "Yotpo still the leader!"

March 16, 2023

5.0

Pros

Yotpo is well-designed. It is easy for our customers to leave a star rating and review the products. The Yotpo application is easy to install. The Yotpo team is fast to respond, and their service is outstanding. Yotpo was recommended to me, and I will certainly recommend Yotpo again.

Cons

I have no issues with the Yotpo. Integration was seamless. Small issues were taken care of in a timely manner. Right now no there is nothing we are not happy with.

Reason for choosing Yotpo

Yotpo came well recommended from a trusted source.

Review Source

Response from Yotpo

April 5, 2023

We appreciate you sharing your thoughts with us, and we're so glad to hear that you're recommending Yotpo to others.

VR

Verified Reviewer  
Digital Content & Brand Relations  
Cosmetics  
Used the software for: 6-12 months

### "Great Experience"

December 7, 2018

5.0

Our customer service experience has grown so much since installing Yotpo. Our customers now have a seamless and more pleasant shopping experience, even when things go wrong. We have also experienced great customer service care from the Yotpo team.

Pros

It is a pretty easy to navigate software, very helpful for product development research, and a source of communication for customers and our customer service team. Our team is able to learn how to improve and provide products that fit our consumers based on comments/ reviews. It has also become a streamline to communicate with customers who are dissatisfied or missing items and have not reached out.

Cons

Although it is an easy software to navigate, after calls with our rep there are so many undiscovered features. We definitely appreciate our check in calls to be able to learn more and more about Yotpo and all the things they offer!

Review Source

EM

Elizabeth M.  
Many hats  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "The best way to help improve your business."

March 13, 2020

5.0

In today's world, people HAVE to see real people, verified people, who are talking about your product. This is the easiest and best way to do it.

Pros

Users can search by keywords that are used frequently. The widget can easily be installed into a website (I am not a tech person and did it myself). The support is super helpful and truly wants you to love the product. And overall, every retail website should be using this to help their customers make informed decisions and ask questions directly. The dashboard makes it super easy to answer those questions and help interested buyers.

Cons

The email integration is not seamless with Hubspot.

Review Source

Response from Yotpo

September 21, 2020

Hi Elizabeth, Thank you so much for the review! We really appreciate your feedback and happy to hear you're enjoying Yotpo.

VR

Verified Reviewer  
Freelance Web & Graphic Designer  
Retail  
Used the software for: 1-2 years

### "Yotpo is a nice review system that works well with many different ecommerce systems"

May 10, 2019

5.0

It was a pleasant experience working with Yotpo and implementing it into the ecommerce site my client had. I was able to customize it and place it anywhere into the template and it worked great.

Pros

I liked how easy it was to use and implement into a client's existing shopping cart. The badges looked great and the code wasn't too hard to embed into the sites templates. There were a lot of nice features that encourage people to review that you can implement as well.

Cons

As with anything, there can be challenges with embedding code into a website; incompatibilities with jquery especially. But the embed process was good. Sometimes it's one's existing website template that has the challenges. But Yotpo seems to work great! So no fault on yotpo's part.

Review Source

VR

Verified Reviewer  
Marketing Coordinator  
Sporting Goods  
Used the software for: 2+ years

### "Easy but Tricky"

August 9, 2019

4.0

Pros

Love how easy it is for our customers to leave a review without leaving their email. We get tons of reviews.

Cons

The backend can be difficult to navigate and we've had issues with their customer service in the past.

Review Source

Response from Yotpo

August 14, 2019

Hi there, thank you for leaving a review! We're always trying to find new ways to make Yotpo as easy as possible to navigate, so we really appreciate your feedback. We have dedicated customer support teams and am sorry to hear you've had a negative experience. Please know your feedback is highly valued and crucial in improving our product and how we serve our community. Thanks again!

KH

Kylee H.  
Social Media Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Great!"

February 24, 2021

5.0

We have been able to really get a good pulse on how our customers feel about our products. It also helps us make sure that our customers are happy with their experience. It's been a very enlightening program for us.

Pros

I love that it makes it easy to keep good relationships with our customers. Yotpo helps keep us on top of our customer's minds. We get lots of feedback from our customers, which helps us to constantly improve our products. I would highly recommend that you use Yotpo for your business.

Cons

It did take a bit of heavy lifting to get it set up. The Yotpo team did do a lot to help set everything up, but you do need to set aside a good amount of time to get everything up and running. It also takes time to optimize your loyalty program.

Review Source

Response from Yotpo

March 11, 2021

Thanks so much for taking the time to leave this review; we really appreciate it. We are constantly trying to improve our products and customer service, and your honest opinion is valuable to us.

JC

John C.  
President  
Consumer Goods  
Used the software for: 1-2 years

### "Arguably the best out there, bit pricey"

August 22, 2019

4.0

Yotpo is one of the best and possible the best in online ecomm reviews.

Pros

Automated reviews and automated settings, social push, and rich snippets

Cons

Doesn't integrate with subscription apps (though does integrate with shopify) and price.

Reason for choosing Yotpo

We consider numerous apps in the shopify app store.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Yotpo offers more functionality and integrations.

Review Source

Response from Yotpo

September 4, 2019

Hi John! Thank you so much for leaving a review, we're glad to hear you're enjoying Yotpo! We're constantly working to improve our product and how we serve our customers, so we really appreciate your feedback.

CI

Cody I.  
Sales Manager  
Retail  
Used the software for: 1-2 years

### "Excellent addition to Retail Websites"

August 22, 2019

4.0

We had a hard time previously to gain product reviews and the few we did have we could not utilise and display how we wanted it to. YPTPO has provided all the tools we require to make this all happen.

Pros

It is mostly set and forget which is great for us as we don't have much time to dedicate to things like this.

Cons

The price is significant compared to other options however, we find that YOTPO has been a great addition to our website & we would not be looking to change.

Review Source

Response from Yotpo

September 4, 2019

Hi Cody! We're really happy to hear you're enjoying Yotp and seeing the results. Our pricing structure is definitely catered to the individual needs of each business and is something we're always considering to make sure we're serving our customers in the best way possible. Thank you for leaving a review, we really appreciate your feedback.

JD

James D.  
Head of Design  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good review platform, some quirks"

August 12, 2019

5.0

Pros

Overall the platform is great, easy to use and the back end has everything you need. Simple customisation is easy, but we opted for modifying the templates which took​ some time to figure out with using Liquid partials etc​.

Cons

Some things aren't very customisable, such as the text for different tagged products. We have one site where we are tagging two different types of product so want the text to reflect the two products, but that isn't an option. When testing live review data you can only send to an email once as it thinks​ it's a real customer. The testing method to see if an email looks ok doesn't use live data so it can't be checked.

Review Source

Response from Yotpo

August 15, 2019

Hi James! Thank you so much for leaving a review, we really appreciate your feedback and are happy to hear you're enjoying the platform. We hear your frustrations and I've put in a request to our team to consider the tagged product text customization as they continue to improve the product. As for testing live review data, that is currently the case- if you want to test it live, you can always send the request to support and we will manually send the review request for a specific product.

VR

Verified Reviewer  
Founder  
Consumer Goods  
Used the software for: 1-2 years

### "Verified Reviews"

July 25, 2019

5.0

Pros

Love the automation feature to send customers review requests after purchase

Cons

Wish it was able to integrate into more sophisticated CRMs

Review Source

Response from Yotpo

August 14, 2019

Hi! Thank you so much for leaving a review, we really appreciate your feedback. Our customers do have the capability to submit a request for development of a needed integration to our team, which we then pass along to our R&D team, who then considers the requests that come in and what seems feasible. These requests are really important to us because they help to better understand what our customers are looking for and how we can better serve them. If you've already submitted a request, please know that it is being considered. If you've not yet, I'd love to hear more about the CRM you're interested in and would be happy to help you put in a request.

VR

Verified Reviewer  
VP Business Development  
Retail  
Used the software for: 1-2 years

### "Driving SEO"

December 18, 2018

5.0

Yotpo has helped our website SEO immesely by driving reviews which in tunr has helped more people find our keywords on Google

Pros

The ability to easily manage and gather product reviews for our website.

Cons

At times the interface can be a little overwhelming but if you take your time, follow the tutorials you will be just fine.

Review Source

DK

Deja K.  
Director  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great product, great results!"

December 14, 2020

5.0

On the whole it’s been very effective and easy to gather reviews. It’s not that expensive compared to competitors either. I would recommend some more information on how to add specific product reviews as this is something I have struggled with

Pros

I like the ease of set up and implementation across our platform. Being short for time and initially low on budget, I needed a cost effective solution that was simple to put in place. Yotpo has delivered consistently for over 2 years of my business using the service

Cons

There could be more information in adding specific product reviews under products. Specific product reviews have not shown up on all of my product pages

Review Source

Response from Yotpo

December 28, 2020

Thank you for leaving a review. We're so happy to hear you've been enjoying using Yotpo and that you're seeing the positive impact! Please do not hesitate to contact our customer support if you have any questions about our features or if you are having any issues with publishing reviews - we will be more than happy to assist you.

tP

tiffany P.  
Marketing Director  
Retail  
Used the software for: 2+ years

### "Great Product, but too Expensive. "

February 6, 2020

5.0

I think Yotpo is great overall, I just think you can get a very similar product for much less.

Pros

I really liked how easy this was to integrate into our site and it had great functionalities. Plus it looked nice on the product pages.

Cons

It was WAY TOO EXPENSIVE. After working with Yotpo for 2+ years we switched to a competitor because we got mostly all the same features, but for less than half the price.

Review Source

Response from Yotpo

February 26, 2020

Hi Tiffany, thank you so much for taking the time to leave a review. We really appreciate your feedback, please know that is has not gone unseen and is a huge part of how we continue to develop our roadmap. Our pricing is created to scale with companies & their needs- whether they're just getting started or have been around for decades. With that said, we are continuously expanding our packages to better suit the needs of each and every company out there. We're sorry to hear that you weren't able to experience our platform to the fullest & recommend looking at the other brand examples and case studies on our site should you choose to work with Yotpo again in the future.

VR

Verified Reviewer  
Owner CEO  
Retail  
Used the software for: 6-12 months

### "Happy I Switched"

October 5, 2020

2.0

It was a good place for me to start but once my business grew I needed a more dynamic review software.

Pros

When I began the free version was a great way to start. I had consistently good customer support when I needed it too.

Cons

Once I grew, I started paying for a tiered version. Only after I started paying learned that even though I'm paying I don't unlock features. Until I get a minimum amount of reviews curtan options and features are locked!

Review Source

Response from Yotpo

November 26, 2020

Thank you for taking the time to leave your feedback. We always try to ensure our customers are on their 'best fit' plan, meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo. This pricing model is intended to most comfortably scale with your business; however, we understand that it doesn't always work for everyone. Please feel free to contact us directly if you have any concerns.

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