# FormAssembly Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about FormAssembly Software - reviews, pricing plans, popular comparisons to other Form Builder products and more.

Source: https://www.capterra.com/p/144453/FormAssembly

---

# 

 FormAssembly Software Review 2026: Features, Integrations, Pros & Cons

Last updated on April 29, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

FormAssembly

## What is FormAssembly?

Trade manual data correction for automated data confidence. Customized forms that securely integrate with the apps you rely on. Forms that use spam filtering, authentication, virus scanning, and encryption collect data you can trust.

## What is FormAssembly used for?

[Form Builder](https://www.capterra.com/form-builder-software/)[Data Collection](https://www.capterra.com/data-collection-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)

Overall rating

Based on 99 user reviews

Reviews sentiment

Positive

94%

Neutral

4%

Negative

2%

Starting price

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## FormAssembly alternatives

Highest Rated

[4.7 (4,187)](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/reviews/)

Starting price

$19.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (2,852)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (953)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (5,138)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/144453/FormAssembly/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Third-Party Integrations

4.5 (43)

90.70% of 43 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Customizable Forms

4.6 (40)

95.00% of 40 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

Data Import/Export

4.6 (39)

92.31% of 39 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Forms Creation & Design

4.2 (32)

90.63% of 32 reviewers that rated this feature as important or highly important

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Data Capture and Transfer

4.7 (30)

96.67% of 30 reviewers that rated this feature as important or highly important

Import, collect, and capture data from multiple sources

Customizable Fields

4.5 (26)

88.46% of 26 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

FormAssembly 112 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage the process of evaluating documents or requests submitted for approval

A list of registered participants

A record of all activities within the system, including user access, changes made, etc.

Verify the identity of users/devices to enable secure access

Automatically populating fields or sections within a form

Scan barcodes to ensure accurate pricing and label tracking

Track and manage schedules and meetings via an integrated calendar

Provides a channel for team members to share media files, communicate, and work together

Track and manage adherence to policies for any service, product, process, or supplier

Capability of a software or system to make decisions and perform actions based on specified conditions

Configure existing workflows to meet your organization's needs

Manage, organize, and store contact information

Create, edit, convert to and from PDF files

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Creation and customization of dashboards

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Connect to big data sources

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Track the management and flow of data throughout the organization

Protect sensitive data for digital privacy

Manage and store data in a database

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Translate EDI formats into data suitable for use with company applications.

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Graphical representation of data

Electronic signing method that validates the authenticity and integrity of a digital document

Convert paper files into digital images

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Electronically collect payments for goods or services

Digitally sign online documents

Reminders sent via email

Convert data into a code for security

Tracks metrics that provide insight into how a user interacts with any interface or product

Schedule and manage the logistics of activities and other gatherings

Online registration for events

Manage tickets for specific events

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Public or private sharing of digital files such as documents, audio/video, images, and more

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Store, manage and track all forms in a centralized location

Search for specific words or phrases within a document or database

Compliant with HIPAA, which sets standards for sensitive patient data protection

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Present live poll results to audience

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Capture signatures via mobile devices

Distribute a survey via mobile devices

Collect information from multiple sources

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage and support multiple languages

Share documents with different users to collect multiple signatures

Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay

Ability of websites, web applications, or mobile applications to function without an active internet connection

Practice of collecting data and responses for market research/surveys without an internet connection

Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page

Real-time registration over the web

Accept, record, and reconcile financial transactions

Streamlining repetitive tasks and activities through automated and predefined workflows

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Survey design technique that directs respondents to different questions based on their previous answers

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Brief assessments used to measure knowledge and skills

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Capture data electronically

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Search and filter data across systems to locate required information by entering keywords or certain criteria

Securely stores data to prevent data loss or breaches

Check-in and out via a mobile device or kiosk

Digitally capture and store a person's handwritten signature

Allow users to access multiple services after entering their login credentials once

Skip over or route respondents to different questions based on their previous answers

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Track the status over time for a request, process, asset, or transaction

Allow media to be embedded in the question or answer options

Create and manage surveys

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Create, manage and track all task activities and progression

Allow multiple team members to edit and work on the same document

Create, save, and re-purpose templates for emails, forms, etc.

Sample files or documents that could be customized as needed or used as is

Set up connections to third-party platforms to improve business processes

Modifying a website's URL to enhance readability, branding, or campaign alignment

Track revisions and updates made to files and navigate between different versions

Make a list and register visitors

Interact with data visualization elements, such as charts and graphs, to drill down into data

Web form that allows users to enter data that is sent and processed for different reasons

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.5 (99)

4.5

Based on 99 reviews

## Pricing

Value for money

4.4 (85)

### Starting price

Free trial  
available

[View all Pricing Plans](https://www.capterra.com/p/144453/FormAssembly/pricing/)

Value for money

4.4 (85)

4.4

Based on 85 reviews

## Integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (87)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (87)

4.4

Based on 87 reviews

## User reviews

Overall rating

4.5

Based on 99 reviews

Filter by rating

5(55)

4(38)

3(4)

2(2)

1(0)

Mentioned topic

Sorted by most recent

Sarah F.

Marketing Technologist

E-Learning

### "A best in class form tool with few drawbacks"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

April 27, 2026

What won me over on FA was its ability to double post to our various form tools in disperate marketing automation systems. While they do not yet have a connector to Salesforce Marketing Cloud Advanced (a big miss for us), they do have connectors to Pardot, Eloqua, and the original Salesforce Marketing cloud. Learning the ins and outs of the tool took some effort but it was well worth it and their free academy and training tools were a serious help.

Pros

FormAssembly is a best in class form building tool and we've tried many. The features are either at parity or exceed the other tools I've had experience with over my tenure as a Marketing Technologist. But the real engine of the tool lies in it's 'workflows' - programs that allow complex decision making at the back end of each form and allow you to connect to different APIs. This unlocks many more capabilities than your average form tool and made it win our company's preferred vendor spot.

Cons

For large organizations FA does not scale cost well. The cost per user exceeds what many enterprise organizations are willing to pay for the functionality. While the UI is straightforward, the tool takes some getting used to due to the level of customization for each field. The integration touchpoints in their connector tool are smooth but also take some tweaking and getting used to. You're likely to fail your first few tests when setting up an integration with a CRM for example. Another drawback lies in it's excel connector - a feature we rely on heavily. They do not integrate directly into Microsoft Sharepoint, instead posting responses to an excel file on one person's OneDrive. The connector also randomly loses it's authenticator connection, making our spreadsheets blank. This has been a frustration for our company as we require this feature for many use cases. If you're comfortable with pulling responses directly from the tool instead, you won't encounter this bug.

Switched from

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

[Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/)

We needed to consolidate to one form tool and FA won the feature for feature comparison.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 28, 2026

Thank you, Sarah, for your great review! Very detailed, which is helpful for us to make our experience the best it can be. We're glad to see you are seeing benefits from Workflows, and please work with your Account Manager for any potential cost efficiencies when scaling!

LK

Lexi K.

HR ADMIN

Retail

### "I liked it "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

April 16, 2026

Pros

I liked how organized it kept me and the company. Only used for a short while during a trial. Company ultimately went a different way, but I enjoyed it.

Cons

No cons truthfully. Was a great system. Didnt use long enough to really find cons. Hoping a future company uses it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 20, 2026

Thanks for the review, Lexi. We're glad you saw benefits from your trial. Please let us know why your team decided to go in a different direction, we'd love to improve wherever we can!

Rick H.

Chief Experience Officer

Insurance

### "Best Form Builder in the Market"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 27, 2026

I was worried when security concerns forced our organization to change online form building platform, but thank goodness that happened because Form Assembly is by far the best and easiest platform in the market.

Pros

The simplest online form builder on the market and a really intuitive connector to Salesforce. Even their embedding capabilities is best in class.

Cons

Literally, there is nothing that I could say that is negative about the Form Assembly platform. Ease of use and complete connectors earn their win in the marketplace.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 1, 2026

We're glad you are enjoying FormAssembly, Rick! Thank you for the great review.

TK

Tracey K.

Salesforce Developer

E-Learning

### "A good starting point but lacks robust enterprise level functionality"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

March 19, 2026

Form Assembly is a solid starting point and provides a clean way for customers to interact with your Salesforce data. The limitations with both the connectors and the interface to build forms is frustrating. Luckily you can get around some of these frustrations by building out custom CSS and Javascript files but I wish that Form Assembly would invest in their roadmap to create a more robust solution.

Pros

Form Assembly is an easy way to gather information from your customers and sync that data to Salesforce.

Cons

Although the connectors are very convenient, they are also highly limited especially when working with 'repeating sections'. Instead of bulk load the records, it processes them one by one which creates an extremely slow UX. Additionally, the 'Skip this step if' functionality cannot evaluate each record within a repeating section. This 2 limitations has caused us to spend a large amount of time finding work arounds for functionality that is critical in providing an acceptable experience for our customers.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 24, 2026

Thank you for your review, Tracey! Please set up some time with your Account Manager, they should be able to assist with some of your questions around functionality.

JW

Jennifer W.

Data and System Specialist

Non-Profit Organization Management

### "Can't complain, Formassembly makes creating forms easy!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 16, 2026

Using their customer support is very helpful, especially when I get someone in a chat instead of back-and-forth emails.

Pros

I find it great how this connects with Salesforce, so I can push data directly into Salesforce. It easy to use and their documentations help when I am unsure of something. I also find creating the forms very easy to do.

Cons

I would appreciate a better way to filter responses from workflow responses; the same way we can filter responses with regular forms.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 17, 2026

Thank you for the review, Jennifer! We're so glad you are seeing benefits from the Salesforce Connectors. We can take your inquiry around Workflow responses to the product team!

JW

Jori W.

Salesforce Administrator

Higher Education

### "FormAssembly - Good Product, Excellent Integration with Salesforce, Poor Support"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

1.0

1.0

Likelihood to Recommend

8/10

March 13, 2026

Transitioning our forms to FormAssembly has been positive for our organization. The integration with Salesforce has reduced manual input and made the process of data collection far more efficient! The integration with Stripe is also valuable: the process of collecting payments with form submissions is intuitive for customers and automatically connected to records in Salesforce. Our disappointment with FormAssembly has been the service portion of the contract. The technical support is not prompt and doesn't feel reliable.

Pros

The biggest benefit of using FormAssembly for our organization is the integration with Salesforce! This is the primary reason we transitioned our forms to FormAssembly and it continues to be where we find the greatest value.

Cons

Our greatest frustration with FormAssembly is the technical support that is available - both the level of care and the response times.

Alternatives considered

[Finalsite](https://www.capterra.com/p/134027/Finalsite-Learn/)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reasons for choosing FormAssembly

We chose FormAssembly for the integration with Salesforce and on the recommendation of our partner.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 16, 2026

Thank you, Jori! We hope we can provide quicker support in the future. Please reach out to your Account Manager, who may get you set up with support more quickly!

MM

Marianella M.

Director of IT

Non-Profit Organization Management

### "Form Assembly is a solid solution to integrate Salesforce with the web"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 12, 2026

Overall, good experience, the product is solid. Support can sometimes be slow, which makes it difficult to to troubleshoot a pressing issue

Pros

The integration aspect with Salesforce and Google is truly beneficial to any organization that wants to track data efficiently

Cons

Sometimes, connectors quit working for no reason and this causes disruption in business processes and manual data entry

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 16, 2026

Thank you, Marianella! We hope any technical issues can quickly be sorted out with your Account Manager or support!

TH

Tarrika H.

Director

Non-Profit Organization Management

### "Good for small organizations like mine"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 12, 2026

I use Form Assembly for my work. With my input our IT team builds out the forms/applications we need to credential our members for services. I retrieve and review these applications daily from Form Assembly.

Pros

The ability to create and make changes quickly to forms. I also like its ability to simplify the task of retrieving information.

Cons

Not being able to give a form an expiration date for automatic deletion. This would help from people being able to access links post service. This would also help the number of forms being stored post completion. Currently we have to go in manually and delete completed forms/applications after service has been rendered.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 13, 2026

Tarrika, thank you for your review! For your challenges, please reach out to your Account Manager and they should be able to help!

RR

Rebecca R.

Grants Manager

Non-Profit Organization Management

### "Easy to use and customise. "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

March 12, 2026

Very pleased overall. The basics are very easy to learn and implement. the integration with Salesforce was key for us.

Pros

Integration with Salesforce and customisation. Ease of form development and field mapping. Has greatly assisted with streamlining our processes.

Cons

The form response output could be much better formatted. Would be good if the infographs on the response pages could be downloaded in an editable format. Occasionally, staff are unable to answer queries if they fall outside that for which help articles have already been written.

Switched from

[Formstack Forms](https://www.capterra.com/p/118892/Formstack/)

Felt the functionality or Form Assembly was better suited to our needs and more reliable.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 13, 2026

Hi Rebecca, thank you for your review! Great to know about the response pages... Our new AI-Assistant Fai might be able to help out with some of these challenges! You can learn more below! https://www.formassembly.com/product/platform/

MM

Mike M.

Marketing Cloud Specialist

Education Management

### "Very Useful Tool in our Salesforce Toolbox"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 9, 2026

The product can do so much and it's always being improved. FormAssembly support is always quick and helpful.

Pros

Learning curve is not too steep and we are able to accomplish so much using FormAssembly. We have over 100 forms.

Cons

Although FA email support is very good, there are times when I wish there was a phone or Zoom option.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 10, 2026

Thanks for your review, Mike! Please make sure to check in with your Account Manager, they should be able to escalate any issues!

[View all Reviews](https://www.capterra.com/p/144453/FormAssembly/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Jotform vs FormAssembly](https://www.capterra.com/compare/144453-158456/FormAssembly-vs-JotForm-4-0)

[Microsoft Forms vs FormAssembly](https://www.capterra.com/compare/144453-246649/FormAssembly-vs-Microsoft-Forms) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)