# FormAssembly Pricing 2026 | Capterra

> Learn more about FormAssembly pricing plans including starting price, free versions and trials.

Source: https://www.capterra.com/p/144453/FormAssembly/pricing

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# Pricing for FormAssembly

[4.5 (99)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Write a Review!

## [FormAssembly](https://www.capterra.com/p/144453/FormAssembly/) has **4** pricing plans

-   Yes, has free trial
-   No free version

**Credit Card Required:** No

**Discount:** Custom

### Atlas Explorer

Contact Vendor for Pricing

**Pricing Model:** Other

**Payment Frequency:** Per Month

Atlas Explorer plan includes:

-   Unlimited Forms & Responses
-   No Code Theme Editor & Custom HTML, CSS, JS
-   Secure Forms and Encryption at Rest
-   Standard Data Privacy Regulations (GDPR, CCPA, FERPA)
-   Accessibility (Section 508, WCAG 1.2)

### Atlas Team

Contact Vendor for Pricing

**Pricing Model:** Other

Atlas Team plan includes:

-   Unlimited Forms and Responses
-   No Code Theme Editor & Custom HTML, CSS, JS
-   Mobile App Access
-   Secure Forms and Encryption at Rest
-   Standard Data Privacy Regulations (GDPR, CCPA, FERPA)

### Atlas Enterprise

Contact Vendor for Pricing

**Pricing Model:** Other

Atlas Enterprise plan includes:

-   Unlimited Forms and Responses
-   No Code Theme Editor & Custom HTML, CSS, JS
-   Mobile App Access
-   Secure Forms and Encryption at Rest
-   Standard Data Privacy Regulations (GDPR, CCPA, FERPA)

### Government Cloud

Contact Vendor for Pricing

**Pricing Model:** Other

Government Cloud plan includes:

-   Unlimited Forms and Responses
-   No Code Theme Editor & Custom HTML, CSS, JS
-   Mobile App Access
-   Secure Forms and Encryption at Rest
-   Standard Data Privacy Regulations (GDPR, CCPA, FERPA)

## Popular alternatives to [FormAssembly](https://www.capterra.com/p/144453/FormAssembly/)

Looking to learn more about Form Builder software similar to FormAssembly? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits.

by Jotform

[4.7 (2876)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price:$39/month

[LEARN MORE](https://www.capterra.com/p/158456/JotForm-4-0/)

[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

by Google

[4.7 (17551)](https://www.capterra.com/p/247901/Google-Workspace/reviews/)

Starting Price:$7/month

[LEARN MORE](https://www.capterra.com/p/247901/Google-Workspace/)

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

by Microsoft

[4.6 (323)](https://www.capterra.com/p/246649/Microsoft-Forms/reviews/)

Starting Price:No pricing found

[LEARN MORE](https://www.capterra.com/p/246649/Microsoft-Forms/)

by Typeform

[4.7 (954)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting Price:$39/month

[LEARN MORE](https://www.capterra.com/p/137289/Typeform/)

by Adobe

[4.7 (4199)](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/reviews/)

Starting Price:$19.99/month

[LEARN MORE](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/)

[View all alternatives](https://www.capterra.com/p/144453/FormAssembly/alternatives/)

## What do others say about [FormAssembly](https://www.capterra.com/p/144453/FormAssembly/) pricing?

Pricing RatingN/A

Value For Money[4.4(99)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Pros

Cons

[Read All 99 Reviews](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Read Full Reviews Below

Sarah F.

Marketing Technologist

E-Learning, 5,001-10,000 employees

Used the software for: 1-2 years

**

Overall Rating

5.0

**

Ease of Use

4.0

Customer Service

4.0

Features

5.0

Value for Money

5.0

Likelihood to Recommend

90%

9/10

Reviewer Source

Source: Capterra

April 27, 2026

"A best in class form tool with few drawbacks"

**Overall:** What won me over on FA was its ability to double post to our various form tools in disperate marketing automation systems. While they do not yet have a connector to Salesforce Marketing Cloud Advanced (a big miss for us), they do have connectors to Pardot, Eloqua, and the original Salesforce Marketing cloud. Learning the ins and outs of the tool took some effort but it was well worth it and their free academy and training tools were a serious help.

**Pros:** FormAssembly is a best in class form building tool and we've tried many. The features are either at parity or exceed the other tools I've had experience with over my tenure as a Marketing Technologist. But the real engine of the tool lies in it's 'workflows' - programs that allow complex decision making at the back end of each form and allow you to connect to different APIs. This unlocks many more capabilities than your average form tool and made it win our company's preferred vendor spot.

**Cons:** For large organizations FA does not scale cost well. The cost per user exceeds what many enterprise organizations are willing to pay for the functionality. While the UI is straightforward, the tool takes some getting used to due to the level of customization for each field. The integration touchpoints in their connector tool are smooth but also take some tweaking and getting used to. You're likely to fail your first few tests when setting up an integration with a CRM for example. Another drawback lies in it's excel connector - a feature we rely on heavily. They do not integrate directly into Microsoft Sharepoint, instead posting responses to an excel file on one person's OneDrive. The connector also randomly loses it's authenticator connection, making our spreadsheets blank. This has been a frustration for our company as we require this feature for many use cases. If you're comfortable with pulling responses directly from the tool instead, you won't encounter this bug.

**Switched From:** [Wufoo](https://www.capterra.com/p/224990/Wufoo/), [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) and [Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/)

**Reasons for Switching to FormAssembly:** We needed to consolidate to one form tool and FA won the feature for feature comparison.

Vendor Response

By FormAssembly on April 28, 2026

Thank you, Sarah, for your great review! Very detailed, which is helpful for us to make our experience the best it can be. We're glad to see you are seeing benefits from Workflows, and please work with your Account Manager for any potential cost efficiencies when scaling!

Tracey K.

Salesforce Developer

E-Learning, 501-1,000 employees

Used the software for: 2+ years

**

Overall Rating

3.0

**

Ease of Use

4.0

Customer Service

4.0

Features

3.0

Value for Money

5.0

Likelihood to Recommend

60%

6/10

Reviewer Source

Source: Capterra

March 19, 2026

"A good starting point but lacks robust enterprise level functionality"

**Overall:** Form Assembly is a solid starting point and provides a clean way for customers to interact with your Salesforce data. The limitations with both the connectors and the interface to build forms is frustrating. Luckily you can get around some of these frustrations by building out custom CSS and Javascript files but I wish that Form Assembly would invest in their roadmap to create a more robust solution.

**Pros:** Form Assembly is an easy way to gather information from your customers and sync that data to Salesforce.

**Cons:** Although the connectors are very convenient, they are also highly limited especially when working with 'repeating sections'. Instead of bulk load the records, it processes them one by one which creates an extremely slow UX. Additionally, the 'Skip this step if' functionality cannot evaluate each record within a repeating section. This 2 limitations has caused us to spend a large amount of time finding work arounds for functionality that is critical in providing an acceptable experience for our customers.

Vendor Response

By FormAssembly on March 24, 2026

Thank you for your review, Tracey! Please set up some time with your Account Manager, they should be able to assist with some of your questions around functionality.

[Read All 99 Reviews](https://www.capterra.com/p/144453/FormAssembly/reviews/)

## How should I be thinking about software pricing?

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