# FormAssembly Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is FormAssembly the right Form Builder solution for you? Explore 99 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/144453/FormAssembly/reviews --- FormAssembly 4.5 (99) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Reviews of FormAssembly Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews Sarah F Marketing TechnologistE-Learning, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “What won me over on FA was its ability to double post to our various form tools in disperate marketing automation systems. While they do not yet have a connector to Salesforce Marketing Cloud Advanced (a big miss for us), they do have connectors to Pardot, Eloqua, and the original Salesforce Marketing cloud. “ April 27, 2026 TK Tracey K Salesforce DeveloperE-Learning, 501 - 1,000 employeesUsed the software for: More than 2 years. “This 2 limitations has caused us to spend a large amount of time finding work arounds for functionality that is critical in providing an acceptable experience for our customers.“ March 19, 2026 CA Chantelle A Program Operations Systems SpecialistNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The Salesforce connector is SO robust - we have a very customized SF instance, so this is an important feature for us. As the connector has gotten more development and more features, it just keeps getting better.“ March 6, 2026 Sarah F Marketing TechnologistE-Learning, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “They do not integrate directly into Microsoft Sharepoint, instead posting responses to an excel file on one person's OneDrive.“ April 27, 2026 TJ Taylor J Medical AssistantMedical Practice, 2 - 10 employeesUsed the software for: I used a free trial. “From healthcare intake forms to event registrations and everything in between, this platform has consistently delivered on performance, flexibility, and ease of use. Whether you’re a small business, enterprise, or healthcare provider, FormAssembly makes it simple to create intelligent forms that integrate beautifully with Salesforce, email automation, and secure storage solutions.“ June 9, 2025 GO Gabrielle O Program ManagerNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “The connectors can be difficult to figure out. If the connectors are wrong, it does mess up the form uploading correctly.“ February 23, 2026 EZ Eddy Z Admissions AssociateEducation Management, 11 - 50 employeesUsed the software for: 6-12 months. “I also like how it allows us to see Forms in progress, when they were started and generate .csv forms to organize and show all of that information.“ October 2, 2025 Matt E Website SpecialistNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “Support couldn't figure it out either. If you have longer forms, forget about connecting things since you have to send every single field over.“ January 7, 2026 ## Showing most helpful reviews Showing 1-25 of 99 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarah F. Marketing Technologist E-Learning Used the software for: 1-2 years ### "A best in class form tool with few drawbacks" April 27, 2026 5.0 What won me over on FA was its ability to double post to our various form tools in disperate marketing automation systems. While they do not yet have a connector to Salesforce Marketing Cloud Advanced (a big miss for us), they do have connectors to Pardot, Eloqua, and the original Salesforce Marketing cloud. Learning the ins and outs of the tool took some effort but it was well worth it and their free academy and training tools were a serious help. Pros is a best in class form building tool and we've tried many. The features are either at parity or exceed the other tools I've had experience with over my tenure as a Marketing Technologist. But the real engine of the tool lies in it's 'workflows' - programs that allow complex decision making at the back end of each form and allow you to connect to different APIs. This unlocks many more capabilities than your average form tool and made it win our company's preferred vendor spot. Cons For large organizations FA does not scale cost well. The cost per user exceeds what many enterprise organizations are willing to pay for the functionality. While the UI is straightforward, the tool takes some getting used to due to the level of customization for each field. The integration touchpoints in their connector tool are smooth but also take some tweaking and getting used to. You're likely to fail your first few tests when setting up an integration with a CRM for example. Another drawback lies in it's excel connector - a feature we rely on heavily. They do not integrate directly into Microsoft Sharepoint, instead posting responses to an excel file on one person's OneDrive. The connector also randomly loses it's authenticator connection, making our spreadsheets blank. This has been a frustration for our company as we require this feature for many use cases. If you're comfortable with pulling responses directly from the tool instead, you won't encounter this bug. Switched from [Wufoo](https://www.capterra.com/p/224990/Wufoo/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) We needed to consolidate to one form tool and FA won the feature for feature comparison. Review Source Response from FormAssembly April 28, 2026 Thank you, Sarah, for your great review! Very detailed, which is helpful for us to make our experience the best it can be. We're glad to see you are seeing benefits from Workflows, and please work with your Account Manager for any potential cost efficiencies when scaling! CA Chantelle A. Program Operations Systems Specialist Non-Profit Organization Management Used the software for: 2+ years ### "10/10 would recommend" March 6, 2026 5.0 We chose after a thorough comparison with other products, and it has not disappointed. We started out with a few use cases we wanted to solve for, but as we've grown more comfortable we use it for a lot more. I'd absolutely recommend it to anyone! Pros Almost everything! To highlight a few: Paying for users vs # of responses is SO helpful for a not-for-profit, especially when sometimes it's very difficult to predict how many responses a form will get. The Salesforce connector is SO robust - we have a very customized SF instance, so this is an important feature for us. As the connector has gotten more development and more features, it just keeps getting better. The quarterly webinars outlining new features are incredibly helpful to see what is being developed and released, as well as getting ideas for further efficiencies and broadening our use cases. Cons The customer support is good, I would love to see the chat feature enabled for a more instant response. The documentation is good, however I'd love to see more updates with the new features and consistency in the support library, and perhaps some easier navigation. Alternatives considered [Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[Docusign](https://www.capterra.com/p/121506/Docusign/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Typeform](https://www.capterra.com/p/137289/Typeform/)[PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) Reason for choosing FormAssembly I addressed this a bit in the first part of the feedback - but the pricing model (per user vs per form response) was key. Also e-Signatures being included with the Teams plan was important. Review Source Response from FormAssembly March 13, 2026 Chantelle, thank you for this amazing review! Super helpful across the board, especially around the chat feature and navigation. This is something we can work on! TK Tracey K. Salesforce Developer E-Learning Used the software for: 2+ years ### "A good starting point but lacks robust enterprise level functionality" March 19, 2026 3.0 Form Assembly is a solid starting point and provides a clean way for customers to interact with your Salesforce data. The limitations with both the connectors and the interface to build forms is frustrating. Luckily you can get around some of these frustrations by building out custom CSS and Javascript files but I wish that Form Assembly would invest in their roadmap to create a more robust solution. Pros Form Assembly is an easy way to gather information from your customers and sync that data to Salesforce. Cons Although the connectors are very convenient, they are also highly limited especially when working with 'repeating sections'. Instead of bulk load the records, it processes them one by one which creates an extremely slow UX. Additionally, the 'Skip this step if' functionality cannot evaluate each record within a repeating section. This 2 limitations has caused us to spend a large amount of time finding work arounds for functionality that is critical in providing an acceptable experience for our customers. Review Source Response from FormAssembly March 24, 2026 Thank you for your review, Tracey! Please set up some time with your Account Manager, they should be able to assist with some of your questions around functionality. SJ Sarah J. Support Specialist Non-Profit Organization Management Used the software for: 2+ years ### "Overall great experience with FormAssembly!" March 3, 2026 4.0 Overall have had a great experience with . It's helped streamline many forms that we ask our users to complete with the integration with Salesforce. Pros It connects easily with Salesforce, which makes it simple to send form data where it needs to go without a lot of extra steps. If your team relies on Salesforce, this is a big plus. The form builder is user-friendly and straightforward. It doesn’t take long to get the hang of it, and you don’t need to be super technical to build good, functional forms. Customer support has also been helpful. When issues come up, the team is responsive and does a good job walking you through solutions. Cons Customization can feel a bit limited unless you know HTML. If you want more advanced styling or specific design tweaks, you’ll likely need some coding knowledge. It also isn’t possible to automatically send a PDF copy of a completed form in the confirmation email to respondents, which can be a drawback depending on your needs. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Was not involved in the decision process here. Review Source Response from FormAssembly March 6, 2026 We're glad you are getting good use out of FormAssembly, Sarah! For any form customization, make sure you try our AI-Assistant, Fai! With Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. You can learn more here: https://www.formassembly.com/product/platform/ JW Jori W. Salesforce Administrator Higher Education Used the software for: 2+ years ### "FormAssembly - Good Product, Excellent Integration with Salesforce, Poor Support" March 13, 2026 4.0 Transitioning our forms to has been positive for our organization. The integration with Salesforce has reduced manual input and made the process of data collection far more efficient! The integration with Stripe is also valuable: the process of collecting payments with form submissions is intuitive for customers and automatically connected to records in Salesforce. Our disappointment with FormAssembly has been the service portion of the contract. The technical support is not prompt and doesn't feel reliable. Pros The biggest benefit of using for our organization is the integration with Salesforce! This is the primary reason we transitioned our forms to FormAssembly and it continues to be where we find the greatest value. Cons Our greatest frustration with is the technical support that is available - both the level of care and the response times. Alternatives considered [Finalsite](https://www.capterra.com/p/134027/Finalsite-Learn/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing FormAssembly We chose for the integration with Salesforce and on the recommendation of our partner. Review Source Response from FormAssembly March 16, 2026 Thank you, Jori! We hope we can provide quicker support in the future. Please reach out to your Account Manager, who may get you set up with support more quickly! RR Rebecca R. Grants Manager Non-Profit Organization Management Used the software for: 2+ years ### "Easy to use and customise. " March 12, 2026 4.0 Very pleased overall. The basics are very easy to learn and implement. the integration with Salesforce was key for us. Pros Integration with Salesforce and customisation. Ease of form development and field mapping. Has greatly assisted with streamlining our processes. Cons The form response output could be much better formatted. Would be good if the infographs on the response pages could be downloaded in an editable format. Occasionally, staff are unable to answer queries if they fall outside that for which help articles have already been written. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Felt the functionality or Form Assembly was better suited to our needs and more reliable. Review Source Response from FormAssembly March 13, 2026 Hi Rebecca, thank you for your review! Great to know about the response pages... Our new AI-Assistant Fai might be able to help out with some of these challenges! You can learn more below! https://www.formassembly.com/product/platform/ TH Tarrika H. Director Non-Profit Organization Management Used the software for: 2+ years ### "Good for small organizations like mine" March 12, 2026 4.0 I use Form Assembly for my work. With my input our IT team builds out the forms/applications we need to credential our members for services. I retrieve and review these applications daily from Form Assembly. Pros The ability to create and make changes quickly to forms. I also like its ability to simplify the task of retrieving information. Cons Not being able to give a form an expiration date for automatic deletion. This would help from people being able to access links post service. This would also help the number of forms being stored post completion. Currently we have to go in manually and delete completed forms/applications after service has been rendered. Review Source Response from FormAssembly March 13, 2026 Tarrika, thank you for your review! For your challenges, please reach out to your Account Manager and they should be able to help! MM Mike M. Marketing Cloud Specialist Education Management Used the software for: 2+ years ### "Very Useful Tool in our Salesforce Toolbox" March 9, 2026 5.0 The product can do so much and it's always being improved. support is always quick and helpful. Pros Learning curve is not too steep and we are able to accomplish so much using . We have over 100 forms. Cons Although FA email support is very good, there are times when I wish there was a phone or Zoom option. Review Source Response from FormAssembly March 10, 2026 Thanks for your review, Mike! Please make sure to check in with your Account Manager, they should be able to escalate any issues! JW Jennifer W. Data and System Specialist Non-Profit Organization Management Used the software for: 2+ years ### "Can't complain, Formassembly makes creating forms easy!" March 16, 2026 5.0 Using their customer support is very helpful, especially when I get someone in a chat instead of back-and-forth emails. Pros I find it great how this connects with Salesforce, so I can push data directly into Salesforce. It easy to use and their documentations help when I am unsure of something. I also find creating the forms very easy to do. Cons I would appreciate a better way to filter responses from workflow responses; the same way we can filter responses with regular forms. Review Source Response from FormAssembly March 17, 2026 Thank you for the review, Jennifer! We're so glad you are seeing benefits from the Salesforce Connectors. We can take your inquiry around Workflow responses to the product team! Rick H. Chief Experience Officer Insurance Used the software for: 2+ years ### "Best Form Builder in the Market" March 27, 2026 5.0 I was worried when security concerns forced our organization to change online form building platform, but thank goodness that happened because Form Assembly is by far the best and easiest platform in the market. Pros The simplest online form builder on the market and a really intuitive connector to Salesforce. Even their embedding capabilities is best in class. Cons Literally, there is nothing that I could say that is negative about the Form Assembly platform. Ease of use and complete connectors earn their win in the marketplace. Review Source Response from FormAssembly April 1, 2026 We're glad you are enjoying FormAssembly, Rick! Thank you for the great review. EZ Eddy Z. Admissions Associate Education Management Used the software for: 6-12 months ### "FormAssembly from an Admissions Perspective at an Education Nonprofit" October 2, 2025 5.0 My overall experience is positive. I can't speak to the value for money, since I do not pay for it, but I think it is invaluable to admissions. We wouldn't really be able to do our work in a secure and cross-synchronized way with our other teams without it. I also can't speak to customer support. I have not interacted with 's customer support. I appreciate this effort to collect information. If by "customer support" you are referring to how our users use FormAssembly, it is somewhat mixed. My honest answer with this is that some of our families are incredibly technologically challenged. I think FormAssembly is incredibly intuitive to navigate, and our forms could not be more clear. However, we have some families that only have mobile devices. Some rely heavily on the Google translate function that can be enabled on forms, and the results on that are mixed too. Pros I would give Form Assembly 4.5/5 stars. I like the most how it integrates with SF + the customization options + the intuitive UI. Even though we have a separate Salesforce team at our organization, our team is still able to use with ease. The UI is intuitive, and I use YouTube when looking how to do something. For example, I wanted to translate an admissions family information meeting sign-up sheet, and I watched a YouTube tutorial on how to do it. I also like how it allows us to see Forms in progress, when they were started and generate .csv forms to organize and show all of that information. For Admissions, this is incredibly valuable. We also collect sensitive medical information, admission related signatures, and a one-time $100 payment through FormAssembly. Having parents be able to sign documents through FormAssembly and not physical paper is convenient for us, and security is very important. To date, we have not had any security problems. I know everyone in our organization uses FormAssembly, especially since we are a SF org too. I wonder if it would be possible for FormAssembly to create their own series highlight potential tips and tricks -- or any free certifications available. If there are, please forward it to \[sensitive content hidden\]! Cons I think that the one UI thing I dislike is how clumped together the tool and menu bar on the left is when creating a form. There is a lot there, and sometimes can be slow. I am not sure if it is our internet or a specific action that prompts the slowness. The aspect I dislike the least in general about FormAssembly is that the Mobile UI is not good. The demographic we serve is mostly low-income, and some of our families do not actually have computers. Thus, completing FormAssembly is more difficult. From what I have gathered, it is a mix of items being too small on devices, links sometimes not working, and the form bouncing midway through a long form. For example, some of our enrollment paperwork had to be collected in paper because our families information would not save or the form would refresh on mobile devices. I do not know enough to say exactly why. I know the following are pie in the sky ideas, but I wonder if there could be AI integration with detecting duplicative entries automatically. I wonder if it would be possible to incorporate AI suggestions in form building. Review Source GO Gabrielle O. Program Manager Non-Profit Organization Management Used the software for: 2+ years ### "Data Collection " February 23, 2026 5.0 My overall experience with has been 5 starts. We have been using for about 3 years, and it works for all our forms. I like that is user friendly. It is not hard to navigate or create forms. Pros I like that it connects to Salesforce: MatchForce. It cuts down on the time that we have to do data entry. Cons The connectors can be difficult to figure out. If the connectors are wrong, it does mess up the form uploading correctly. Review Source Response from FormAssembly February 24, 2026 Thank you Gabrielle! We're so glad you are enjoying FormAssembly for your non profit. For any challenges with connectors, try out our AI-assisted capabilities. You can learn more here: https://www.formassembly.com/product/platform/ SS Shenella S. Business Development Team Leader Legal Services Used the software for: 6-12 months ### "Form assembly for - data collection simplified!" February 12, 2026 4.0 All in all a good software to build forms and automate workflows with just a single command. Customer support is great with the initial learning curve. Pros Form assembly is a customizable one stop shop for creating forms. Ideal for data collection in a simplified way! Cons Customization is not vast and therefore works great for small businesses. It is a little pricey for the limited features available. Review Source Response from FormAssembly February 18, 2026 Hi Shanella, we're glad to hear you are enjoying FormAssembly! Have you given our AI Assistant Fai? Give it a try to see how you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. https://www.formassembly.com/product/platform/ pJ prabhavathi J. Salesforce Administrator Education Management Used the software for: 1-2 years ### "Makes my work Easy" February 19, 2026 5.0 I would rate 9/10. It is easy for me to work with the forms and integrate it to Salesforce through connectors. Pros It is easy a set up a form with required template. We can use standard templates and also can customize the templates. Cons I don't like the way we login as an admin to see the admin dashboard. But not a big problem. Also I feel edit of workflows can be made easy. Review Source Response from FormAssembly February 20, 2026 Thank you for your review, Prabhavathi! HB Heath B. Data and Systems Analyst Non-Profit Organization Management Used the software for: 1-2 years ### "Excellent service, excellent tool" September 23, 2025 5.0 Extremely competent and helpful when we upgraded to new platform. Team was gracious, knowledgeable, and easy to work with. Always felt like they were assigned to only our account. Pros is easy to use for basic forms, with deep functionality available if you need it. Excellent Salesforce integration. Cons I'd love more visual presentation/formatting options but those are a tiny quibble. The config menus are complete but I imagine not user-friendly for beginners. Review Source WA Wendy A. Director, Scholars Program Non-Profit Organization Management Used the software for: 1-2 years ### "Recommend Form Assembly" September 25, 2025 4.0 Overall, we are satisfied with Form Assembly and would recommend others to use. We utilize it for surveys, applications, and even sign ups. Pros I like how easy it is to use and create a form - without having a technical background. We also get a pretty quick response back from customer support when needed. Cons I wish there was more theme options. The current themes and layouts do not allow for too much creativity. Review Source Response from FormAssembly October 1, 2025 Hi Wendy, Thank you for the review! Regarding the them options, have you tried the following features? This may help or please reach out to support - Support@formassembly.com - File to Form: Instantly transform spreadsheets, PDFs, and images of forms—including scans, screenshots, and photos—into fully functional web forms. https://www.formassembly.com/product/file-to-web-form/ - Template Library: https://www.formassembly.com/form-templates/ MS Moriah S. Program Officer Non-Profit Organization Management Used the software for: 1-2 years ### "Program Officer, LISC" March 3, 2026 4.0 Very good, I have used it for grant reporting from nonprofit grantees over the years I like it more. Pros I like that Form Assembly enables user's to come back to save their work unlike Smartsheet. This is. Cons I think the user interface could be streamlined to improve building a smart sheet. This is a design. Alternatives considered [Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) Reason for choosing FormAssembly Users can save their answers, user friendly. Review Source Response from FormAssembly March 5, 2026 Glad you are seeing benefits from FormAssembly, Moriah! VR Verified Reviewer Admin RD Business Supplies and Equipment Used the software for: Less than 6 months ### "Versatile and scalable across industries!" September 30, 2025 5.0 From HubSpot to salesforce, this form builder has all the high-powered professional integrations I could have asked for. Support is well-established with an experienced team, Pros The file to webform feature seems especially useful. Best of all, no form limits or overall charges, making it valuable. Data collection is compliant with HIPAA and other standards across industries. Cons While versatile, customizable, scalable and easy to use on bigger projects, it's not the best option for small, quick forms for individual or one time/limited use. Alternatives considered [Cognito Forms](https://www.capterra.com/p/138990/Cognito-Forms/) Reason for choosing FormAssembly Integrations, salesforce, and automation Review Source Response from FormAssembly October 1, 2025 Thank you for the review! We're glad you are enjoying FormAssembly and feel free to reach out if you could use some support for the smaller/quicker projects. support@formassembly.com MS Mikayla S. Director of Data Strategy Education Management Used the software for: 2+ years ### "great customizable product" May 1, 2025 5.0 Pros this platform is so customizable and can integrate with so many other technologies in meaningful ways Cons sometimes the customization can feel a bit daunting because so many things can be edited Review Source Response from FormAssembly May 5, 2025 We're so happy you are enjoying FormAssembly, Makayla! Feel free to check out our Template Library for great ways to start your future forms. https://www.formassembly.com/form-templates/ JM Jaunita M. Self Computer Software Used the software for: Less than 6 months ### "Honest review" October 4, 2025 3.0 Overall pleasant, my bad can’t complain. It is a great experience to understand and challenge yourself to know more knowledge. Pros Very detailed and get straight to the point tells you step-by-step, but can be very difficult at times when someone is new to the process Cons Video detail as well as step-by-step details on what they are getting there information and how it is set up and how it Review Source VR Verified Reviewer researcher Education Management Used the software for: I used a free trial ### "Easy, user friendly form creation " October 2, 2025 4.0 Pros Easy for creation and automation, helpful for processing forms with large teams. User friendly and intuitive Cons Was just a trial so I can’t say anything about long term use but so far found it easy to use and no major issues Review Source NF Noy F. Owner Construction Used the software for: I used a free trial ### "Great for data use" July 21, 2025 5.0 Pros The pretty much gave me all the information I needed inside the website They answered all the questions I had Cons I did liked almost everything on the website The only problem I had is to find the phone number but after long speech I was able to find it Review Source RT Rodrigo T. Salesforce Ops Manager Education Management Used the software for: 1-2 years ### "Formassembly feedback from a super user" December 21, 2022 5.0 Our main issue was connectivity with our Salesforce CRM and managed to assist us in data capture and streaming line processes. Pros The integration with Salesforce since this is the most important feature for us. Cons It would be great to have a draft mode for when you are changing forms that are in production, allowing a user to validate the changes before deploying it. Currently we clone the form, make the changes, validate it and then return to the form to apply the changes Review Source VR Verified Reviewer IT Specialist Hospital & Health Care Used the software for: 2+ years ### "Easy to use and quick to set up" May 28, 2019 4.0 Great for spinning up quick surveys, sign-ups and evaluation forms Pros Forms are super easy to set up. You can put one together in less than an hour, even with no experience. It also has handy built in plug-ins for secure authentication and payment methods Cons Form Assembly doesn't do complex forms or work flows well Review Source Response from FormAssembly June 4, 2021 Thank you for your feedback! Also, you might be interested to know we're working on a brand-new Workflow feature that's slated to be released this year! https://www.formassembly.com/blog/formassembly-workflow/ Alexandra F. Program Coordinator Fine Art Used the software for: 2+ years ### "Gathering important information made easy" February 15, 2018 4.0 Organized data input from external sources. Pros I love that I can create surveys on Form Assembly that make it very easy for the people completing the surveys to fill out. I get all of the information that I need in a clean and organized way! Cons If you make a question that is multiple choice, "radio buttons," and want to have multiple questions with the same answer options, it is possible. However, if you later want to go back and edit the questions present, or add one, the answers get completely screwed up. Unless you delete and re-enter the questions and answer choices, the formatting will be completely off. 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