# FormAssembly Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is FormAssembly the right Forms Automation solution for you? Explore 103 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/144453/FormAssembly/reviews --- FormAssembly 4.5 (103) [View alternatives](https://www.capterra.com/p/144453/FormAssembly/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of FormAssembly Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews Sarah F Marketing TechnologistE-Learning, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “What won me over on FA was its ability to double post to our various form tools in disperate marketing automation systems. While they do not yet have a connector to Salesforce Marketing Cloud Advanced (a big miss for us), they do have connectors to Pardot, Eloqua, and the original Salesforce Marketing cloud. “ April 27, 2026 TK Tracey K Salesforce DeveloperE-Learning, 501 - 1,000 employeesUsed the software for: More than 2 years. “This 2 limitations has caused us to spend a large amount of time finding work arounds for functionality that is critical in providing an acceptable experience for our customers.“ March 19, 2026 CA Chantelle A Program Operations Systems SpecialistNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The Salesforce connector is SO robust - we have a very customized SF instance, so this is an important feature for us. As the connector has gotten more development and more features, it just keeps getting better.“ March 6, 2026 Sarah F Marketing TechnologistE-Learning, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “They do not integrate directly into Microsoft Sharepoint, instead posting responses to an excel file on one person's OneDrive.“ April 27, 2026 EZ Eddy Z Admissions AssociateEducation Management, 11 - 50 employeesUsed the software for: 6-12 months. “I also like how it allows us to see Forms in progress, when they were started and generate .csv forms to organize and show all of that information.“ October 2, 2025 GO Gabrielle O Program ManagerNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “The connectors can be difficult to figure out. If the connectors are wrong, it does mess up the form uploading correctly.“ February 23, 2026 SD Sarah D Assistant Director of Data ManagementEducation Management, 201 - 500 employeesUsed the software for: More than 2 years. “We can build forms in minutes that help save employees countless hours of data processing.“ February 24, 2026 Matt E Website SpecialistNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “Support couldn't figure it out either. If you have longer forms, forget about connecting things since you have to send every single field over.“ January 7, 2026 ## Showing most helpful reviews Showing 1-25 of 103 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarah F. Marketing Technologist E-Learning Used the software for: 1-2 years ### "A best in class form tool with few drawbacks" April 27, 2026 5.0 What won me over on FA was its ability to double post to our various form tools in disperate marketing automation systems. While they do not yet have a connector to Salesforce Marketing Cloud Advanced (a big miss for us), they do have connectors to Pardot, Eloqua, and the original Salesforce Marketing cloud. Learning the ins and outs of the tool took some effort but it was well worth it and their free academy and training tools were a serious help. Pros FormAssembly is a best in class form building tool and we've tried many. The features are either at parity or exceed the other tools I've had experience with over my tenure as a Marketing Technologist. But the real engine of the tool lies in it's 'workflows' - programs that allow complex decision making at the back end of each form and allow you to connect to different APIs. This unlocks many more capabilities than your average form tool and made it win our company's preferred vendor spot. Cons For large organizations FA does not scale cost well. The cost per user exceeds what many enterprise organizations are willing to pay for the functionality. While the UI is straightforward, the tool takes some getting used to due to the level of customization for each field. The integration touchpoints in their connector tool are smooth but also take some tweaking and getting used to. You're likely to fail your first few tests when setting up an integration with a CRM for example. Another drawback lies in it's excel connector - a feature we rely on heavily. They do not integrate directly into Microsoft Sharepoint, instead posting responses to an excel file on one person's OneDrive. The connector also randomly loses it's authenticator connection, making our spreadsheets blank. This has been a frustration for our company as we require this feature for many use cases. If you're comfortable with pulling responses directly from the tool instead, you won't encounter this bug. Switched from [Wufoo](https://www.capterra.com/p/224990/Wufoo/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Oracle Eloqua Marketing Automation](https://www.capterra.com/p/64036/Oracle-Eloqua/) We needed to consolidate to one form tool and FA won the feature for feature comparison. Review Source Response from FormAssembly April 28, 2026 Thank you, Sarah, for your great review! Very detailed, which is helpful for us to make our experience the best it can be. We're glad to see you are seeing benefits from Workflows, and please work with your Account Manager for any potential cost efficiencies when scaling! JW Jori W. Salesforce Administrator Higher Education Used the software for: 2+ years ### "FormAssembly - Good Product, Excellent Integration with Salesforce, Poor Support" March 13, 2026 4.0 Transitioning our forms to FormAssembly has been positive for our organization. The integration with Salesforce has reduced manual input and made the process of data collection far more efficient! The integration with Stripe is also valuable: the process of collecting payments with form submissions is intuitive for customers and automatically connected to records in Salesforce. Our disappointment with FormAssembly has been the service portion of the contract. The technical support is not prompt and doesn't feel reliable. Pros The biggest benefit of using FormAssembly for our organization is the integration with Salesforce! This is the primary reason we transitioned our forms to FormAssembly and it continues to be where we find the greatest value. Cons Our greatest frustration with FormAssembly is the technical support that is available - both the level of care and the response times. Alternatives considered [Finalsite](https://www.capterra.com/p/134027/Finalsite-Learn/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing FormAssembly We chose FormAssembly for the integration with Salesforce and on the recommendation of our partner. Review Source Response from FormAssembly March 16, 2026 Thank you, Jori! We hope we can provide quicker support in the future. Please reach out to your Account Manager, who may get you set up with support more quickly! TK Tracey K. Salesforce Developer E-Learning Used the software for: 2+ years ### "A good starting point but lacks robust enterprise level functionality" March 19, 2026 3.0 Form Assembly is a solid starting point and provides a clean way for customers to interact with your Salesforce data. The limitations with both the connectors and the interface to build forms is frustrating. Luckily you can get around some of these frustrations by building out custom CSS and Javascript files but I wish that Form Assembly would invest in their roadmap to create a more robust solution. Pros Form Assembly is an easy way to gather information from your customers and sync that data to Salesforce. Cons Although the connectors are very convenient, they are also highly limited especially when working with 'repeating sections'. Instead of bulk load the records, it processes them one by one which creates an extremely slow UX. Additionally, the 'Skip this step if' functionality cannot evaluate each record within a repeating section. This 2 limitations has caused us to spend a large amount of time finding work arounds for functionality that is critical in providing an acceptable experience for our customers. Review Source Response from FormAssembly March 24, 2026 Thank you for your review, Tracey! Please set up some time with your Account Manager, they should be able to assist with some of your questions around functionality. CA Chantelle A. Program Operations Systems Specialist Non-Profit Organization Management Used the software for: 2+ years ### "10/10 would recommend" March 6, 2026 5.0 We chose FormAssembly after a thorough comparison with other products, and it has not disappointed. We started out with a few use cases we wanted to solve for, but as we've grown more comfortable we use it for a lot more. I'd absolutely recommend it to anyone! Pros Almost everything! To highlight a few: Paying for users vs # of responses is SO helpful for a not-for-profit, especially when sometimes it's very difficult to predict how many responses a form will get. The Salesforce connector is SO robust - we have a very customized SF instance, so this is an important feature for us. As the connector has gotten more development and more features, it just keeps getting better. The quarterly webinars outlining new features are incredibly helpful to see what is being developed and released, as well as getting ideas for further efficiencies and broadening our use cases. Cons The customer support is good, I would love to see the chat feature enabled for a more instant response. The documentation is good, however I'd love to see more updates with the new features and consistency in the support library, and perhaps some easier navigation. Alternatives considered [Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[Docusign](https://www.capterra.com/p/121506/Docusign/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Typeform](https://www.capterra.com/p/137289/Typeform/)[PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) Reason for choosing FormAssembly I addressed this a bit in the first part of the feedback - but the pricing model (per user vs per form response) was key. Also e-Signatures being included with the Teams plan was important. Review Source Response from FormAssembly March 13, 2026 Chantelle, thank you for this amazing review! Super helpful across the board, especially around the chat feature and navigation. This is something we can work on! SJ Sarah J. Support Specialist Non-Profit Organization Management Used the software for: 2+ years ### "Overall great experience with FormAssembly!" March 3, 2026 4.0 Overall have had a great experience with FormAssembly. It's helped streamline many forms that we ask our users to complete with the integration with Salesforce. Pros It connects easily with Salesforce, which makes it simple to send form data where it needs to go without a lot of extra steps. If your team relies on Salesforce, this is a big plus. The form builder is user-friendly and straightforward. It doesn’t take long to get the hang of it, and you don’t need to be super technical to build good, functional forms. Customer support has also been helpful. When issues come up, the team is responsive and does a good job walking you through solutions. Cons Customization can feel a bit limited unless you know HTML. If you want more advanced styling or specific design tweaks, you’ll likely need some coding knowledge. It also isn’t possible to automatically send a PDF copy of a completed form in the confirmation email to respondents, which can be a drawback depending on your needs. Switched from [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) Was not involved in the decision process here. Review Source Response from FormAssembly March 6, 2026 We're glad you are getting good use out of FormAssembly, Sarah! For any form customization, make sure you try our AI-Assistant, Fai! With Fai, you can instantly create branded, compliant forms, automate complex workflows, and connect clean, structured data across your entire tech stack. You can learn more here: https://www.formassembly.com/product/platform/ BM Beverly M. Director of Governmental Affairs and IT Non-Profit Organization Management Used the software for: 2+ years ### "Form Assembly review" May 26, 2026 4.0 Very good. It serves our purpose. It is very easy to change text and add or edit helpful tips without tech support. Pros Great customer support and ease of creating forms, including lengthy ones with many add-on questions that display if the first question is "yes". Ability to hide questions if a previous response in "no". Easy integration with other products such as Salesforce, Box and iATS. Cons Save and Resume is unwieldy (confusing and complicated) without upgrading to Teams at greater expense. In our case we do not need the other upgrades in Teams. Review Source JE Julia E. Admissions and Records Officer Education Management Used the software for: 2+ years ### "Very Easy to Navigate with Helpful Drop-Down Menus" May 26, 2026 4.0 FormAssembly is solving the challenge of collecting and managing student data from multiple sources. Before we had to gather information through emails or spreadsheets which was time-consuming and prone to errors. Now everything flows through organized online forms and creates a smoother experience for both clients and internal teams. Pros What I like best about FormAssembly is how easy it to navigate, the drop down menu is helpful and good customer support Cons It works great for our university but it would be helpful to use the "enter" key instead of clicking the button every time Review Source MS MATTHEW S. Data Specialist Education Management Used the software for: 1-2 years ### "FormAssembly Review" May 27, 2026 5.0 I've used FormAssembly for 4 years now - 1 year with actually buidling forms. It's improved our processes and we can control what type of data that we want to collect. Pros Ease of use collecting data for our orginization and Customer support. Customizing forms and data collecting to meet our needs is pretty easy. Cons The only con I would include is that if the user is using Salesforce - there's a base layer of knowledge for SF to have before you can use FormAssembly affectively. Review Source LK Lexi K. HR ADMIN Retail Used the software for: Less than 6 months ### "I liked it " April 16, 2026 5.0 Pros I liked how organized it kept me and the company. Only used for a short while during a trial. Company ultimately went a different way, but I enjoyed it. Cons No cons truthfully. Was a great system. Didnt use long enough to really find cons. Hoping a future company uses it. Review Source Response from FormAssembly April 20, 2026 Thanks for the review, Lexi. We're glad you saw benefits from your trial. Please let us know why your team decided to go in a different direction, we'd love to improve wherever we can! JR Jamshid R. Client Transitions Success Coordinator Financial Services Used the software for: 1-2 years ### "Works well" May 27, 2026 5.0 The whole experience is quite convenient, and the set-up is very user friendly. Can only get better from here. Pros The form is easy to use, quick to navigate, with simplified options for creation and customisation of the form. Cons There is really nothing that I could term as something to not be liked about. It is easy to use and quick to set up. Review Source EZ Eddy Z. Admissions Associate Education Management Used the software for: 6-12 months ### "FormAssembly from an Admissions Perspective at an Education Nonprofit" October 2, 2025 5.0 My overall experience is positive. I can't speak to the value for money, since I do not pay for it, but I think it is invaluable to admissions. We wouldn't really be able to do our work in a secure and cross-synchronized way with our other teams without it. I also can't speak to customer support. I have not interacted with FormAssembly's customer support. I appreciate this effort to collect information. If by "customer support" you are referring to how our users use FormAssembly, it is somewhat mixed. My honest answer with this is that some of our families are incredibly technologically challenged. I think FormAssembly is incredibly intuitive to navigate, and our forms could not be more clear. However, we have some families that only have mobile devices. Some rely heavily on the Google translate function that can be enabled on forms, and the results on that are mixed too. Pros I would give Form Assembly 4.5/5 stars. I like the most how it integrates with SF + the customization options + the intuitive UI. Even though we have a separate Salesforce team at our organization, our team is still able to use FormAssembly with ease. The UI is intuitive, and I use YouTube when looking how to do something. For example, I wanted to translate an admissions family information meeting sign-up sheet, and I watched a YouTube tutorial on how to do it. I also like how it allows us to see Forms in progress, when they were started and generate .csv forms to organize and show all of that information. For Admissions, this is incredibly valuable. We also collect sensitive medical information, admission related signatures, and a one-time $100 payment through FormAssembly. Having parents be able to sign documents through FormAssembly and not physical paper is convenient for us, and security is very important. To date, we have not had any security problems. I know everyone in our organization uses FormAssembly, especially since we are a SF org too. I wonder if it would be possible for FormAssembly to create their own series highlight potential tips and tricks -- or any free certifications available. If there are, please forward it to \[sensitive content hidden\]! Cons I think that the one UI thing I dislike is how clumped together the tool and menu bar on the left is when creating a form. There is a lot there, and sometimes FormAssembly can be slow. I am not sure if it is our internet or a specific action that prompts the slowness. The aspect I dislike the least in general about FormAssembly is that the Mobile UI is not good. The demographic we serve is mostly low-income, and some of our families do not actually have computers. Thus, completing FormAssembly is more difficult. From what I have gathered, it is a mix of items being too small on devices, links sometimes not working, and the form bouncing midway through a long form. For example, some of our enrollment paperwork had to be collected in paper because our families information would not save or the form would refresh on mobile devices. I do not know enough to say exactly why. I know the following are pie in the sky ideas, but I wonder if there could be AI integration with detecting duplicative entries automatically. I wonder if it would be possible to incorporate AI suggestions in form building. Review Source GO Gabrielle O. Program Manager Non-Profit Organization Management Used the software for: 2+ years ### "Data Collection " February 23, 2026 5.0 My overall experience with FormAssembly has been 5 starts. We have been using for about 3 years, and it works for all our forms. I like that is user friendly. It is not hard to navigate or create forms. Pros I like that it connects to Salesforce: MatchForce. It cuts down on the time that we have to do data entry. Cons The connectors can be difficult to figure out. If the connectors are wrong, it does mess up the form uploading correctly. Review Source Response from FormAssembly February 24, 2026 Thank you Gabrielle! We're so glad you are enjoying FormAssembly for your non profit. For any challenges with connectors, try out our AI-assisted capabilities. You can learn more here: https://www.formassembly.com/product/platform/ RL Ryan L. Manager, Enterprise Technology Government Administration Used the software for: 1-2 years ### "Form Assembly in a public sector/tourism context" October 1, 2025 5.0 We were looking for a form building tool that would integrate with Salesforce in order to shorten the development time needed to create forms that intake data into Salesforce. FormAssembly was the perfect tool for this role in our tech stack. We've used it to build several forms including a funding application form, a model release form and a stakeholder application form. Pros Best part is the seemless integration with the Salesforce platform and the drag and drop interface when creating forms. The available styling options for the forms also works well with our branding requirements. Cons Nothing really to dislike about the platform, it works well for us and it performs as expected. We've never had any issues with the integration which is great. Review Source JW Jimmy W. Salesforce Administrator Higher Education Used the software for: 2+ years ### "Essential Tool for Salesforce Users!" February 23, 2026 5.0 FormAssembly is an awesome and essential tool for Salesforce admins! It's easy to use and very affordable. The people are also great. Pros Easy Salesforce integration and form building! It's simple and intuitive to integrate and map Salesforce fields. Cons Customizing a form's format and style is difficult. The interface is also a little outdated, although functional. Review Source Response from FormAssembly February 24, 2026 Thanks for your review, Jimmy! We're glad you are getting good use out of FormAssembly! Yes, Salesforce Admins can see benefits right away. SC Shabrian C. Salesforce Administration Automotive Used the software for: 6-12 months ### "Great Product to Invest In" October 2, 2025 4.0 Overall, I enjoy the platform. I would recommend any company looking for a form solution to get FormAssembly. Pros I love how easily it connects to Salesforce. The form customization and document signing has also been great and easy to use. Cons Support is extremely slow and due to FA's highly customizable forms they struggle to understand how to help. Review Source Response from FormAssembly February 2, 2026 Thank you for your review Shabrian! Please reach back out for support and we will assist asap. Make sure to try out our new AI capabilities to help with some of your various forms you are looking to build. JS Janika S. Product Data Agent Warehousing Used the software for: I used a free trial ### "Essential to have for you business!" October 31, 2025 5.0 As, a whole a my experience using FormAssembly has been rather pleasant. You get so much for in one system , that ensures you running a smooth business. Pros Creating documents and forms that were vital in day to day productivity. Learning the software is pretty straightforward. Cons It’s helps you conduct business with ease. Signing and formulating documents has become second nature, thanks to FormAssembly! Review Source Response from FormAssembly January 22, 2026 Thank you for your review! We're glad your day-to-day has been a bit easier! WA Wendy A. Director, Scholars Program Non-Profit Organization Management Used the software for: 1-2 years ### "Recommend Form Assembly" September 25, 2025 4.0 Overall, we are satisfied with Form Assembly and would recommend others to use. We utilize it for surveys, applications, and even sign ups. Pros I like how easy it is to use and create a form - without having a technical background. We also get a pretty quick response back from customer support when needed. Cons I wish there was more theme options. The current themes and layouts do not allow for too much creativity. Review Source Response from FormAssembly October 1, 2025 Hi Wendy, Thank you for the review! Regarding the them options, have you tried the following features? This may help or please reach out to support - Support@formassembly.com - File to Form: Instantly transform spreadsheets, PDFs, and images of forms—including scans, screenshots, and photos—into fully functional web forms. https://www.formassembly.com/product/file-to-web-form/ - Template Library: https://www.formassembly.com/form-templates/ TH Tonya H. Founder Non-Profit Organization Management Used the software for: Less than 6 months ### "User friendly and amazingly helpful" October 20, 2025 5.0 My overall experience that The platform is extremely user friendly and a breeze to learn how to use! Pros What I like most about form assembly was the ease of use. My coworkers are not that savvy on the Internet and did great,! Cons There wasn't a whole lot to dislike about form assembly. Maybe jus the fact that I haven't started using it till now Review Source Response from FormAssembly January 22, 2026 Thank you for your review! We're glad you are enjoying FormAssembly. OH Oussama H. Customer Support Manager Security and Investigations Used the software for: 1-2 years ### "Feature rich form tools" May 21, 2025 4.0 Overall experience with FormAssembly is good. Its is very useful for business usage, to collect data and feedback, and also to connect with Salesforce to prefilled the text field. Pros Vast selection for the template option to select form objective like online form, survey and business document to collect feedback and data. Simple yet attractive dashboard design, it is not too rich with unrelated design and make it simple for user to navigate around the dashboard. Cons With so many option that can be add and edit from the form builder, it take some time to learn and know all the available customization option. Review Source MS Mikayla S. Director of Data Strategy Education Management Used the software for: 2+ years ### "great customizable product" May 1, 2025 5.0 Pros this platform is so customizable and can integrate with so many other technologies in meaningful ways Cons sometimes the customization can feel a bit daunting because so many things can be edited Review Source Response from FormAssembly May 5, 2025 We're so happy you are enjoying FormAssembly, Makayla! Feel free to check out our Template Library for great ways to start your future forms. https://www.formassembly.com/form-templates/ JM Jaunita M. Self Computer Software Used the software for: Less than 6 months ### "Honest review" October 4, 2025 3.0 Overall pleasant, my bad can’t complain. It is a great experience to understand and challenge yourself to know more knowledge. Pros Very detailed and get straight to the point tells you step-by-step, but can be very difficult at times when someone is new to the process Cons Video detail as well as step-by-step details on what they are getting there information and how it is set up and how it Review Source VR Verified Reviewer researcher Education Management Used the software for: I used a free trial ### "Easy, user friendly form creation " October 2, 2025 4.0 Pros Easy for creation and automation, helpful for processing forms with large teams. User friendly and intuitive Cons Was just a trial so I can’t say anything about long term use but so far found it easy to use and no major issues Review Source NF Noy F. Owner Construction Used the software for: I used a free trial ### "Great for data use" July 21, 2025 5.0 Pros The pretty much gave me all the information I needed inside the website They answered all the questions I had Cons I did liked almost everything on the website The only problem I had is to find the phone number but after long speech I was able to find it Review Source RT Rodrigo T. Salesforce Ops Manager Education Management Used the software for: 1-2 years ### "Formassembly feedback from a super user" December 21, 2022 5.0 Our main issue was connectivity with our Salesforce CRM and Formassembly managed to assist us in data capture and streaming line processes. Pros The integration with Salesforce since this is the most important feature for us. Cons It would be great to have a draft mode for when you are changing forms that are in production, allowing a user to validate the changes before deploying it. Currently we clone the form, make the changes, validate it and then return to the form to apply the changes Review Source Joshua J. Business Systems Manager Construction Used the software for: 2+ years ### "Best form tool for using with Salesforce" April 5, 2019 5.0 FormAssembly is my go-to tool when I need to create a form that can push data into Salesforce. It offers great flexibility as to how the data gets pushed into salesforce and also allows you to pull data from Salesforce to have it populate the form as someone is filling it out. Pros Easy to Setup and use Great and responsive support Flexible integration options with Salesforce Ability to prefill forms with data before form loads Good documentation Many options for publishing forms Cons Error messages don't provide enough information at times to figure out what is wrong Review Source Response from FormAssembly June 4, 2021 Joshua, I really appreciate your honest feedback! 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