MarketMuse

MarketMuse


5 / 5
9 reviews

Who Uses This Software?

Content marketers, content strategists, SEOs, marketing agencies, publishers, e-commerce.


Average Ratings

9 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • MarketMuse
  • www.marketmuse.com
  • Founded 2015
  • United States

About MarketMuse

MarketMuse uses sophisticated artificial intelligence algorithms to identify low-quality content on your site. By analyzing Web content and comparing it to the content on your site, MarketMuse identifies topical gaps across your content. MarketMuse then makes targeted suggestions to help improve lead quality, engagement and content performance on organic search.


MarketMuse Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

MarketMuse Reviews Recently Reviewed!


Capterra loader

Essential for a copy team

Mar 26, 2019
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Listen, you're not going to rank in the SERPs if you're not on your SEO game. MarketMuse doesn't replace a fully-fledged SEO professional, but it's certainly a start. You can type in the title of your piece, (like "Best Cell Phone Plans") and you'll get a full list of SEO keywords you'll want to hit. Have those results dictate your piece, and then make sure to run a test when you're done and see your SEO score.

We've seen pieces consistently perform better when adding MarketMuse to our process.

Cons: As is the case with most SEO software, you'll get super random keyword recommendations sometimes. For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason. Just ignore the random recommendations and focus on those that make sense.

Overall: Overall, MarketMuse has improved the quality of our copy. It's more SEO-friendly, and, as a result, is performing better in the SERPs. What's more, MarketMuse has helped us cover the breadth and width of a subject with all of its recommendations. When writers use MarketMuse, you can feel more confident that those pieces will rank.

So easy a non-SEO can use it

Jan 09, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: If you're looking for keywords, it's the simplest software I've used. All you do is a stick the subject of your piece in the MarketMuse search bar and you'll get all the data you need. You'll get search volumes for different keywords, competition levels, and how many keywords you should use. It doesn't replace a fully-fledged SEO, but it's enough to get started with optimizing written content.

Cons: Don't believe everything MarketMuse tells you about keywords. Sometimes you'll get keyword recommendations that don't make any sense for what you're writing about. For example, I was writing a piece about streaming the channel FOX, and I got keyword recommendations about actual foxes.

Overall: MarketMuse is an extremely easy software to use for people who are relatively new to SEO keyword research. You won't get super in-depth results, but you'll get a good idea of keywords to start out with in your pursuit for Google ranking.

Fantastic Tool For Content Marketing

Oct 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you're on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.

Pros: It provides valuable insight to improve your content creation and optimization. I'm been excited to see the performance of all of our content efforts improve.

Cons: At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I've been kicking myself for waiting so long.

Great Tool for Optimizing / Producing Quality Content

Feb 01, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As a business owner who manages two full time editors it is important for me to give my team some sort of guideline as how to write for the internet. This tool gives us a great way to train our team and track their progress. They can find topics to write about and expand on existing pages throughout our site. It gives us a quality score, and how we are comparing against our competitors - which is nice as I need to know that we are having and impact with our work.

Cons: Well it's very expensive and for a small business it is a hard decision to make. However, paying PPC every month is also really expensive, content is a long term investment and PPC is really short term.

Overall: They've been great to work with, answered all my questions. We just signed up two ago after a short trial and are starting onboarding next week!

Capterra loader

MarketMuse is for serious Content Strategists

Sep 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Time saver

Knowledge development

Process oriented UX

Cons: At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.

Overall: The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.

Capterra loader

Great tool to help rank better from an SEO perspective

Jul 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Love the ease of use in helping guide our content decisions to ensure we rank well. It is easy to see what keywords would improve our rankings as compared to competitors.

Cons: I wish there were a keyword research tool to guide our paid search efforts. We love MarketMuse and want to find other ways to leverage its strengths.

Overall: We are now ranking much better in search results because of leveraging MarketMuse.

Capterra loader

Radically changed how we research, plan, and create content. And it's amazing.

Jul 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The depth of this software is hard to overstate. Our articles have gotten longer, better researched, and tend to cover the topic much more deeply and with more expertise. In every way, our content is a better match for our audience, for our internal goals, and even for Google, because we're writing the content that truly captures the interest and desires of our audience and Google just loves that.

Cons: It's possible that your old way of researching and writing content will need to be rethought. It's uncommon for software to truly force you to change how you do things, but the value you get from doing it right is just so powerful, you'd be silly not to invest the short amount of time needed to really take advantage of the platform.

Overall: Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.

Takes the Guesswork out of Creating Content that Will Serve You Well

Nov 29, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's easy to use. It gives you insight on how to imrpove your content so you can really be the best in your niche.

Cons: The price is a bit of a sticker shock, but worth it once you realize there are no other tools out there that can do quite the job it can.

Capterra loader

Great for Optimizing Current Content for Organic Rankings

Sep 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MarketMuse is easy to use.

Love how it gives an optimization score--easy for upper level management to read.

Cons: I wish it wasn't so expensive to analyze an entire site

Overall: I like it and would recommend it to anyone looking for an on-page optimization tool for SEO and a writing tool for understanding topics and themes to write about.