# MarketMuse Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MarketMuse Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more. Source: https://www.capterra.com/p/144457/MarketMuse --- # MarketMuse Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MarketMuse ## What is MarketMuse? MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact business strategy. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. ## What is MarketMuse used for? [Content Marketing](https://www.capterra.com/content-marketing-software/)[AI Marketing Tools](https://www.capterra.com/ai-marketing-tools-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 89% Neutral 7% Negative 4% Starting price $99 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MarketMuse?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.marketmuse.com&name=MarketMuse) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MarketMuse 4.6 (28) VS. [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $99 Per Feature, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (28) Ease Of Use 4.3 (2,313) Value For Money 4.2 (25) Value For Money 4.2 (1,889) Customer Service 4.7 (22) Customer Service 4.4 (1,696) ## MarketMuse alternatives [Jasper](https://www.capterra.com/p/217242/Jasper/) [4.8 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/217242/Jasper/) [Levitate](https://www.capterra.com/p/211147/Levitate/) [4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211147/Levitate/) [Interacty](https://www.capterra.com/p/209461/Interacty/) [4.7 (151)](https://www.capterra.com/p/209461/Interacty/reviews/) Starting price $3.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/209461/Interacty/) Highest Rated [Writesonic](https://www.capterra.com/p/219972/Writesonic/) [4.8 (2,102)](https://www.capterra.com/p/219972/Writesonic/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/219972/Writesonic/) [View all alternatives](https://www.capterra.com/p/144457/MarketMuse/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Content Management 4.7 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving SEO Management 5.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Categorization/Grouping 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Organize and group data or items based on various criteria Data Visualization 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Graphical representation of data Audience Targeting 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Content Library 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized repository to store content and assets MarketMuse 15 features Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Software program that continuously adjusts its behavior based on observed data Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Organize and group data or items based on various criteria Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Publish and distribute content to targeted audiences Graphical representation of data Find & retrieve relevant data or documents Used by marketers and advertisers Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Optimize and manage the search engine optimization efforts for a website or digital content Edit text as needed Review data from past periods to reveal recurring tendencies and predict future performance Get Advice We can help you find the software with the features you need. Features 4.4 (28) 4.4 Based on 28 reviews ## Pricing Value for money 4.2 (25) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/144457/MarketMuse/pricing/) Optimize $99.00 Per Feature,Per Month Research $249.00 Flat Rate,Per Month Strategy $499.00 Flat Rate,Per Month Value for money 4.2 (25) 4.2 Based on 25 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (22) 4.7 Based on 22 reviews ## User reviews Overall rating 4.6 Based on 28 reviews Filter by rating 5(20) 4(5) 3(2) 2(1) 1(0) Mentioned topic Sorted by most recent FS Felicia S. Marketing Writer Program Development ### "MarketMuse is a must have for content marketers! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 30, 2024 Very pleasant and easy to use. The userface is very intuitive and we see SEO improvements in all the pieces we publish on our site using MarketMuse. Pros The target score, average score, and content score are very helpful. Cons Sometimes the keyword suggestions were unrelated to the content topic. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM emalyn m. Writer Publishing ### "Optimize your content and score high" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 9, 2023 It's a great tool for content optimization Pros I like the way it suggests what must be done to my content especially how the keywords must be disseminated properly. Cons The authentication when logging in is sometimes annoying but of course it's for security purposes Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Shaikat R. CEO Marketing and Advertising ### "Excellent Content Optimization Tool for Pro Marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 14, 2023 Pros MarketMuse is an excellent tool for optimizing articles. If you want your website to perform better on SERP, this tool can help you with that process. It identifies and tells you all the important entities you can add to your content so that search engines can better understand and value them. If you're a beginner yet want to get the hang of an advanced content optimizer, you can use the free version of MarketMuse. The pro plans have many advanced features you can try if you can afford them. Cons Very expensive and certainly not suitable for beginners or small content marketers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Abdul B. Content Marketer Marketing and Advertising ### "Discovering and adding keywords to my blog post is super easy with MarketMuse!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 12, 2023 Pros Once I'm done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to rank above my competitors. And it works! MarketMuse has helped improve our blog rankings on SERP. Cons So far, nothing. I love MarketMuse and have been using it for the past year. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NS Nima S. Content marketing manager Marketing and Advertising ### "I am not very impressed with this product." 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 November 10, 2022 Pros I found it comfortable and intuitive to use. I was not very impressed with the functionality. Cons In order to benefit from the best features of the product, it is necessary to pay a large amount of money. Switched from [Conte.ai](https://www.capterra.com/p/197001/Conte/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EB Enes B. Content Creator Public Relations and Communications ### "It is tempting to work with more affordable products because they are expensive" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 6, 2022 Pros What I am most satisfied with is the customer support and the ease of navigating the platform. Cons I found the product expensive. The price is too high for the service it provides. There are many more affordable competitors in this functionality. Switched from [Similar Content](https://www.capterra.com/p/206840/Similar-Content/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Internet Marketing Specialist Internet ### "Excellent for opimizing blog content" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 May 15, 2022 Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing. Pros I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort. Cons I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly. Alternatives considered [Surfer](https://www.capterra.com/p/218703/Surfer/) [Frase](https://www.capterra.com/p/197955/Frase/) Reasons for choosing MarketMuse I chose MarketMuse because of pricing, but I still use Frase as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JV Joshua V. Email Copywriter & Soap Opera Sequence Expert Marketing and Advertising ### "Market Muse is perfect for growing your brand with pillar content, optimized for SEO " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 21, 2021 The business problem I'm solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding what is working now to purposely rank articles for search terms. The old "grey hat" methods no longer work, or work for such a little time I feel it's pointless to focus on little tricks. If you want to master white hat SEO, Market Muse is the tool you need in your arsenal. Pros Market Muse is not exactly an inexpensive piece of software. While they do have a limited free version, if you want to use the software seriously it will cost you a minimum of $150/month. However, that cost is worth it if you have a brand that's worth growing, with something unique, that you are passionate about, and have a message to spread. Because what Market Muse will allow you to do, is create deep pillar content that is built to rank for Google's search engine, and is very enjoyable for humans to read. That in itself will allow your brand to attract targeted search engine traffic, that is more than worth the investment cost. This is pure "white hat", long term SEO. If you're looking for a quick trick to beat the search engines, this is not the tool for you. If you're looking to build a long term asset, worth quite a bit of revenue, this is the tool for you. Cons What I like least about this software is getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it. Because of the power of this software, I don't think they could really make it anymore simple than it already is. Some pieces of software simply require you to take a few days to learn it. But it's well worth taking the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mark L. President Hospital & Health Care ### "MarketMuse is highly useful for SEO research and content generation. It is essential to my work." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 20, 2021 MarketMuse is an essential part of my daily SEO/content marketing workflow. Pros I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products. Cons I don't like how the content saving feature works. It may be my fault for not learning how to use it properly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Owner Veterinary ### "Some of the features are great, others haven't been as useful for me" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 11, 2021 I got a good deal on MM so I'm satisfied with it for the price. I think if I were paying full price, I might be disappointed. Pros I enjoy the "optimize" app within Market Muse the most. It helps me write content that can compete with other sites in the top 10 on Google SERP for my target phrase. It gives enough info to help me improve my writing but not so much that I become confused by what to concentrate on first. Cons I tried the AI for content writing function and had a very ridiculous end product. It consisted of gibberish that was not even close to usable. It's possible I didn't set up the brief correctly, but I did spend about half a day learning about how to do it and still had a crummy end product. Reasons for choosing MarketMuse Got an incredible deal through AppSumo for MarketMuse. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/144457/MarketMuse/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)