# BuzzStream Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is BuzzStream the right Link Management Tools solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144526/BuzzStream/reviews

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BuzzStream

4.5 (22)

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Last updated March 13th, 2026

# Reviews of BuzzStream

Ease of use

4.4

Customer Service

4.4

## Pros and Cons in Reviews

Paul Raphael G

FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“It feels like a punch to the gut for small agencies like mine, forcing me to rethink my budget.“

April 9, 2025

MS

Megha S

Marketing SpecialistHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 1-2 years.

“free version is unavailable“

July 1, 2022

MO

Mihaela O

Affiliate Program ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“It was a little difficult to find my way around in the beginning (possibly because I rarely take the time to read instructions and I rarely reach out to customer service for help).“

December 28, 2021

MT

Maria Rosario T

Outreach SpecialistHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months.

“It's also not user friendly for new users and it takes time to understand it's overall capability.“

August 29, 2020

## Showing most helpful reviews

Showing 1-22 of 22 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Dan R.  
Sales Manager  
Computer Software  
Used the software for: 2+ years

### "Build better relationships online reaching out to websites via Buzzstream."

March 9, 2018

5.0

With Buzzstream I am able to do my link building efficiently without having to worry about manually tracking which sites have contacted or not.

Pros

A lot! The ability to import prospects. The use of Buzzmarker when you come across a site that interests you. The ability to create and use email template and the way you can customize them. You can schedule follows automatically through their Sequence feature!

Cons

I wish their customer support was more responsive. I've reached out to them via email a few times, however most of the time I had to wait longer than expected to get an answer. But when I did it was very helpful.

Review Source

Paul Raphael G.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Good but price increase randomly"

April 9, 2025

4.0

Buzzstream was my go-to link building tool. I also encourzed dozen's of my clients to get the subscriptions. The CRM was user friendly and it was easy for me to do link outreach in bulk. However, they increased their price by 25% without adding any new features. It was very disappointing. So, I had to switch to another tools.

Pros

I really liked BuzzStream’s link management and CRM features—it felt like a breakthrough for managing outreach campaigns.

Cons

The recent price hike. It feels like a punch to the gut for small agencies like mine, forcing me to rethink my budget.

Review Source

DO

Danielle O.  
Technical SEO Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Used the tool for a year+ but find there are better tools out there that provided more functionality"

December 15, 2018

3.0

Not the worst, but could have been much better. Was using the tool around 2 years ago so things may have improved since then.

Pros

All link building contacts kept in one place (rather than creating clunky Excel documents). The Chrome extension pulled contact info directly from a web page which was super useful.

Cons

Found that email trails were getting lost/not updating correctly. Functionality was pretty clunky i.e. inability to add a link building contact to more than one project/client. More detailed tutorials on setup/usage would have been helpful.

Review Source

Jonny C.  
SEO Executive  
Financial Services  
Used the software for: 1-2 years

### "Good outreach addition once you get used to it..."

March 26, 2019

4.0

This is an integral part of any serious outreach strategy if you produce your own organic content. We have found this to save time in both prospecting and in the actions of reaching out to people and improving content visibility.

Pros

You are able to easily store and manage outreach contacts in a centralised location. With the free Chrome plugin you can also do this on the go as you actively prospect new targets. You can also segment different contacts for different projects and track progress, making it easy to use for standalone campaigns as well as monthly. It will also carry out automatic checks for contact info and website metrics such as DA and monthly visitors which removes a lot the leg work for data storing. The customisation options for composing and sending emails is also a huge time-saver, assuming your email setup allows the integration of this feature.

Cons

User interface isn't the most friendly and has a very much function over style feel to it. Considering this is a pay tool, you would expect the menu options/front-end functionality to be a bit more modern I think.

Review Source

VR

Verified Reviewer  
Head of Marketing and Communications  
Information Technology and Services  
Used the software for: 1-2 years

### "This is a PR power-tool"

January 23, 2018

5.0

Pros

I've used buzzstream for a couple of years to amplify my content and it's been treating me well. The tools are easy to learn and people understand how they work quickly when I have to train new marketers. The analytics are coming along okay when it comes to opens.... it's not perfect but it does the job. I like being able to use the templates when doing lots of campaigns, that works okay. Integrations in the future?

Cons

Buzzstream - PLEASE GET BETTER DATA! A lot of the emails I sent don't get read or replied to. They're often scraping a general email address. I would love it if you guys actually scraped the individual page and not just the domain. This would allow me to be far more specific with my messaging. Am I missing something when trying to do that? Lastly, I'm noticing that all emails are being sent out directly through my domain/IP. Do you offer something that allows me to redirect them through a different alias or something? If I do enough outreach you put me at risk of being black listed for spamming people.

Review Source

Vikas K.  
Director of Partnerships  
Marketing and Advertising  
Used the software for: 1-2 years

### "One of the best tools for link building outreach"

October 20, 2022

5.0

I am happy with the product. The features are adequate.

Pros

Email SequencesSharing Email Sequences with other ProjectsEmail Analytics

Cons

The learning curve is not easy. It takes more time to set up the campaign.

Review Source

Isaac P.  
Web Developer  
  
Used the software for: 1-2 years

### "Great for outreach"

July 21, 2018

5.0

Pros

You can rapidly pop that crome extension open up to mark a site in the Buzzstream database, and from there you can rapidly send out an e-mail with a pre-saved design template. This makes outreach unbelievably quickly.

Cons

I do not believe Buzzstream properly records backlinks from sites and who is opening your e-mails. I have actually had several circumstances of individuals reacting to my e-mails even when Buzzstream states they were never ever opened.

Review Source

ND

Nik D.  
Owner and CEO  
  
Used the software for: 2+ years

### "The golden standard for outreach"

April 5, 2018

5.0

An easy to use system that keeps all my outreach in one spot.

Pros

I've been using BuzzStream for YEARS and it's always evolving and growing. The features they have are exactly what's needed when doing outreach for brand and authority building for your website. I've yet to find anything that comes close!

Cons

As they've grown, I think it's been more difficult for them to implement the ideas that people have thrown at them, so sometimes it feels like updates don't come out "fast enough", but the silver lining with this is, they make sure things work 100% and will be useful before releasing them.

Review Source

RD

Roman D.  
Seo and Convertion Rate Manager  
  
Used the software for: 6-12 months

### "The best option for Outreach"

July 10, 2018

5.0

Pros

This tool is wonderful, if you really need to work on outreach or link building. There is no better option out there, powerful CRM, complete integration with the MOZ API, user friendly, very intuitive. If you regularly manage your links prospects with excel or google sheet. Let me tell you that your productivity will increase 4 or 5 times with Buzzstream.

Cons

Buzzstream in my opinion is wonderful tool with great customer support but with weak community, and a lack of content and examples of how to get the most of the tool. If you compare it with tools like Moz, Semrush or Ahrefs there are a huge amount of articles of how to use it, study case, step by step guides, examples and so on. I mean, who wants to read 30 or 40 pages of documentation to config a simple setting. Nobody right.

Review Source

VR

Verified Reviewer  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Perfect Outreach tool for link builders"

August 31, 2018

5.0

My experience with buzzstream has been great. I have been using it for about 1.5 years and it has continuously got better thereby increasing my effectiveness as a link builder.

Pros

I really like how affordable the basic plan is. Moreover they provide most of the features in the basic plan so you don't feel missing out!

Cons

I don't like the built in email finding ability of the tool. It rarely provides email addresses and even if it does, you don't know for sure if the email will bounce or not.

Review Source

MO

Mihaela O.  
Affiliate Program Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "An Affordable and Comprehensive Tool for Recruitment Campaign Management"

December 28, 2021

4.0

I use Buzzstream for influencer and publisher discovery and outreach. I love its complexity, its detailed reports, and the fact that I can manage several projects from the same account. There is room for improvement, in the fact that some results are old, it doesn't separate publishers who monetize their links from those who don't, and it doesn't remove competitors from the results, but no tool is perfect. In my opinion, the numerous benefits like list building, exporting, and complex email outreach compensate for the small imperfections and make the price well worth paying.

Pros

It's a complete and affordably priced solution, great for finding new leads, managing outreach campaigns, and monitoring their results. I've tested much more expensive tools that did much less for the money, so while Buzzstream may not be perfect of the very best out there, I can say without a doubt that it's worth its price.

Cons

It was a little difficult to find my way around in the beginning (possibly because I rarely take the time to read instructions and I rarely reach out to customer service for help).

Review Source

MRT

Maria Rosario T.  
Outreach Specialist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Good for organizing leads but unresponsive at times."

August 29, 2020

4.0

Buzzstream has helped us mostly in organizing details of our leads which is very important with our Influencer outreach.

Pros

We use buzzstream mainly for influencer outreach. It's great for organizing our through tags and setting status. It has also helped us tremendously in the ever time consuming process of finding the leads email. It has a feature for pitch email sequence and schedule the time to send the email. You can also see lead's analytics.

Cons

The app is limited in terms of finding leads. You generally have to do a Google search to find them then Buzzstream will help you decide if you want it or not. It's buzzmarker oftentimes doesn't work. Adding Youtube leads is also tedious because it recognizes the link to the Youtuber's channel as one if you are uploading them all at the same time. It's also not user friendly for new users and it takes time to understand it's overall capability.

Review Source

VR

Verified Reviewer  
Social Media Coordinator  
  
Used the software for: 6-12 months

### "Great tool for influencer outreach and more!"

March 1, 2018

4.0

Pros

Honestly, I really like this tool! I don't have enough good things to say. I like that it keeps all my communication with influencers in one place and allows me to research new influencers. This is a great tool for anyone looking for an all-in-one solution for influencer marketing or link building. I also use this in conjunction with their chrome extension and it makes storing potential leads info that much easier!

Cons

I really don't like that the discover section is only available for Twitter. That is not very useful for me and limits what I can do on this software.

Review Source

Rebecca B.  
Account Manager  
Internet  
Used the software for: 6-12 months

### "Great Outreach tool for all of your link building campaigns! "

February 15, 2019

5.0

Pros

We've had great deliverability with Buzzstream - so its not ending up in promotions folders or spam. I love the automated sequences and its easy to organize campaigns. I only use a limited part of the features, but its very worth it for the features I use!

Cons

The chrome extension could be better. It always pulls incorrect contact info. I have to use Buzzstream alongside email hunter to every get any contacts. I also wish I could create projects/campaigns within the extension. I have to go into the web app to create a new folder.

Review Source

Ben T.  
Founder  
Internet  
Used the software for: Less than 6 months

### "Very good for blogger outreach"

September 6, 2019

4.0

I'm using Buzzstream to manage link building and outreach. It's SO much more sophisticated than doing it manually, and prevents embarrassing errors like contacting prospects multiple times. It's also a well priced system compared to others.

Pros

Once you understand how Buzzstream works, you can create a really solid workflow for outreach. I particularly like the Chrome extension which allows you to add suitable prospects to your projects while you're browsing the web. The software is packed with features, so there's rather a lot to take in, but the trade-off is that it is a pretty fully-fledged CRM system, with a fair bit of automation possible.

Cons

The learning curve really is steep. Some elements of the software aren't completely intuitive, so you do have to persevere until you get used to it. For me, this isn't a deal-breaker as I do now understand what I'm doing, but some features are less than obvious.

Review Source

MS

Megha S.  
Marketing Specialist  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Helpful linkbuidling and outreach tool"

July 1, 2022

4.0

Pros

It is not that expensive and is very helpful in link building and managing campaigns. It also helps in searching mail addresses which further helps in improving SEO

Cons

reporting is ok and not that extensive free version is unavailable

Review Source

NR

Nathan R.  
SEO Specialist  
Computer Software  
Used the software for: 2+ years

### "Saves Time on Email Blasts"

August 1, 2019

5.0

For now, we see no better alternative.

Pros

This program is great for mass outreach and email blasts. We love it!

Cons

Buzzstream can be a little clunky at times. It tends to run slow.

Review Source

VR

Verified Reviewer  
Publicist  
  
Used the software for: 6-12 months

### "Excellent customer service for a solid tool that helps with getting work done faster."

April 26, 2018

4.0

Pros

I really do like the chrome extension, since I use chrome the most, even on my mac. It is super fast to record a website in the Buzzstream database. From there you can send an email quickly by using a pre-saved template. Outreach is FAST! The reminder feature is good.

Cons

Often it seems like BuzzStream does not accurately records backlinks from websites. Also you don't really know who is opening your emails. There are other services like MailTrack that I like.

Review Source

VR

Verified Reviewer  
Stagiair strategische marketing  
Staffing and Recruiting  
Used the software for: Less than 6 months

### "Great for SEO"

November 30, 2018

4.0

Very positive would definitly use this program again

Pros

I used this software to improve the SEO of the company i was working for at the time. It was great at finding mailadresses and was very easy to use as a mail program at the same time.

Cons

Sometimes the templates didnt do exactly what i wanted which caused me to sent a few wrong emails but at the same time its also my fault for being to hasty and not checking.

Review Source

LL

Leah L.  
Virtual Assistant  
Internet  
Used the software for: 1-2 years

### "Pretty good!"

January 2, 2019

4.0

I use BZ daily for my outreach and it helps me stay organized since I work with various projects each day.

Pros

It didn't take me long to learn the basics

Cons

I find it glitches a lot on me but I know BZ is working to fix any issues.

Review Source

KO

Kinga O.  
Contributing Writer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Must-have for marketers"

February 17, 2019

5.0

Pros

BuzzStream is great for starting and managing PR relations and verifying influencers. Outreach marketing is so much easier if you have some great support and BuzzStream helped us with many processes for outreach campaigns. Highly recommended!

Cons

It can be overwhelming at first if you have never used a tool like this, but other than that it is so helpful that you simply need to give it a go.

Review Source

ST

Silviu T.  
  
  
Used the software for: Less than 6 months

### "null"

April 26, 2017

5.0

Review Source

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