--- title: "Muck Rack Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Muck Rack Software - reviews, pricing plans, popular comparisons to other Public Relations products and more." source_url: "https://www.capterra.com/p/144527/Muck-Rack/" page_type: "product" language: "en" --- # Muck Rack Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Muck Rack ## What is Muck Rack? Muck Racks Public Relations Management (PRM) platform enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. Thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation, and Penguin Random House, use Muck Rack to take their communications to the next level. ## What is Muck Rack used for? [Public Relations](https://www.capterra.com/public-relations-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 84% Neutral 8% Negative 8% Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Muck Rack?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://muckrack.com&name=Muck Rack) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Muck Rack 4.2 (25) VS. [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price Contact vendor Starting Price $199 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (25) Ease Of Use 4.7 (79) Value For Money 4.1 (19) Value For Money 4.5 (73) Customer Service 4.1 (21) Customer Service 4.8 (79) ## Muck Rack alternatives [3.3 (10)](https://www.capterra.com/p/93547/Agility-PR-Solutions/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars [MediaHQ](https://www.capterra.com/p/196943/MediaHQ/) [4.6 (79)](https://www.capterra.com/p/196943/MediaHQ/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196943/MediaHQ/) Highest Rated [Press Ranger](https://www.capterra.com/p/10020491/Press-Ranger/) [5.0 (35)](https://www.capterra.com/p/10020491/Press-Ranger/#reviews) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020491/Press-Ranger/) [Prezly](https://www.capterra.com/p/143167/Prezly/) [4.7 (67)](https://www.capterra.com/p/143167/Prezly/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143167/Prezly/) [View all alternatives](https://www.capterra.com/p/144527/Muck-Rack/alternatives/) ## FAQs about Muck Rack Overview ### Which roles and teams benefit most from Muck Rack? Muck Rack is most used by PR professionals, communications leaders, and marketing teams that need to find relevant journalists, manage media lists, and track coverage. Agency owners, presidents, and consultants use it to support client outreach, while publicists and coordinators streamline pitching, reporting, and relationship management. Answer based on 25 reviews Overview ### What company size and specific industries is Muck Rack built for? Muck Rack is designed for PR professionals at small businesses, mid-market companies, and enterprise organizations across industries that rely on media relations, communications, and public relations. It is suited for teams that need journalist search, pitching, reporting, alerts, and database management in a cloud-based system. Features and Usability ### What are the key features of Muck Rack? Muck Rack offers press monitoring and monitoring tools for tracking media coverage, plus an article author database for finding journalists and sources. It also includes contact management, email distribution, campaign management, clippings management, and auto update features for organizing outreach and recording coverage. Getting Started and Support ### What training and onboarding options does Muck Rack offer? Muck Rack provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided setup, webinars offer scheduled group instruction, and documentation gives written material for self-paced reference and feature review. ## Features AI summary Based on 252 Public Relations reviews Capterra reviewers highlight these as the features buyers care about most when choosing Public Relations software: - **Contact Management** (**35%** of reviewers rated this feature as critical) - **Search/Filter** (**45%**) - **Email Distribution** (**56%**) Muck Rack includes **Contact Management** and **Email Distribution**, covering two of the top features buyers look for in Public Relations software. However, it does not offer **Search/Filter**. Instead, it provides other important capabilities that reviewers also rate highly, including **Monitoring** (**50%**) and **Campaign Management** (**36%**). These features help teams track media coverage, manage outreach efforts, and stay organized across PR activities, helping businesses maintain stronger media relationships and coordinate campaigns more effectively. Contact Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Monitoring 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Campaign Management 2.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Auto Update 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Automatic update of information / software Muck Rack 4 features ### All Features - Auto Update: Automatic update of information / software - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user --- Features 4.2 (25) 4.2 Based on 25 reviews ## Pricing Value for money 4.1 (19) Value for money 4.1 (19) 4.1 Based on 19 reviews ## Support, customer service and training options Customer Service 4.1 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (21) 4.1 Based on 21 reviews ## User reviews Overall rating 4.2 Based on 25 reviews Filter by rating 5(13) 4(8) 3(2) 2(1) 1(1) Mentioned topic Sorted by most recent Meredith E. President Entertainment ### "Why we can't function without Muck Rack" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 January 16, 2026 Overall, I cannot run by business without Much Rack. It's accuracy is far superior to it's competitors. Pros I love that I can almost always find the perfect fruit journalist for the story I'm pitching. GLOBALLY. I can read their recent work to build an understand if then that goes away beyond their job title. Cons It's expensive for we small biz owners. Is love it if we could pay monthly and only for the features we specifically use. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Cision's global pricing was way too expensive and it didn't give us a history of articles, content created by the target. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LD Laura D. Client Success Specialist Marketing and Advertising ### "You Need Muck Rack for Your PR" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 24, 2025 Overall, Muck Rack is designed to take your PR listening efforts to the next level. Your PR team will thank you! Pros Muck Rack is a great PR listening tool that allows you to search for articles, media, broadcasts, and more that have mentioned your organization by name, or the products/services you promote. You can search broadly or as narrowly for the results you are looking for. Cons Sometimes, Muck Rack will not show your search results if they are too narrow. You either need to refine your search terms or broaden them. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Contract with Cision was up and decided not to renew it but look for other options with more capabilities and features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User President Public Relations and Communications ### "Intelligently designed media database that weaves in coverage in a meaningful way" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 18, 2024 Of all the platforms out there that do what Muck Rack does, it's the best option. The database results are as good as you can get, comparatively, and the customer service is both responsive and friendly. Pros I was initially against the notion of a media database that was intrinsically tied to coverage tracking, but it ultimately makes total sense. Knowing what each reporter is writing about at any given moment is a huge benefit to determine whether they belong on your target list. On the other side of the equation is the ability to find journalists writing about your topic by searching for key words in recent coverage. It's 100% logical, and Muck Rack does it really well. Cons The only real complaint I have is that you can't fully customize coverage reports. It would be extremely helpful if I could remove entire sections that are built into the header of the report. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) We switched for two reasons: price and quality of results. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jeffrey C. Principal Real Estate ### "They Over Promise & Under Deliver" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 26, 2023 My experience sucks. I am not happy with the product in anyway shape or form. Pros The idea that it would be easy to use and easy to reach out to prospects who are looking for my specific type of content creation. Cons They say their reach is a lot further than they really have. There are not nearly as many contacts as they say there are. There was a high bounce back rate and never once did anyone ever respond. So even if they were being delivered... Then maybe it was going to spam? The sales people are pushy (which is a compliment to their sales people). But I wish I hadn't gotten lured into a "special". Shame on me. Don't fall for it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KR Kaley R. Sustainability Reporter Media Production ### "Muck Rack for Muckrakers " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 14, 2023 Pros It's good for researching prominent journalists, publicists and forging key networking opportunities, but I have yet to take advantage of its features. Cons Though it's a trusted name in the field, I fear other competitors like Qwoted may be innovating more on the community and product side...Plus, sometimes wrong info appears on site. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Ashley G. CEO & Executive Publicist Public Relations and Communications ### "One of the most highly recommended media-monitoring platforms that was a no-brainer decision!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 23, 2021 Pros The best feature outside of the main selling points of Muck Rack is the quick updates they make to the contacts in a media list if there were bouncebacks or missing information. This is a big plus! Cons The only update I feel could be improved so far is ensuring that there is at least one contact found in every outlet that can be searched in the search criteria. I've come across a few podcasts located in the outlet's search criteria with no contact available. Reasons for choosing Muck Rack I chose Muck Rack over alternative products due to their high recommendation from other PR professionals in the space. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Assistant Content Marketing Manager Writing and Editing ### "Best solution for finding media contacts" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 30, 2021 Pros We use this database to find proper reporters to pitch to. They include contacts for all over the world. Cons For the most part, Muck Rack does a good job of updating when reporters change jobs but there are times where the emails are old and don't work. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JF Jacqueline F. PR Account Exec Public Relations and Communications ### " Will never switch back! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 3, 2020 I have really enjoyed using this platform. The customer service is impeccable and has helped my team multiple times. Pros I like that you can create targeted contact lists easily. The contacts are relevant and you can connect with them personally. Cons I would like to be able to edit my email body with images. Being able to wrap text would be a game-changer. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) The Contacts were not regularly updated on Cision. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Criz G. Senior Account Manager Public Relations and Communications ### "Excellent tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 3, 2020 Pros MuckRack is easy to use. I find the interface rather fast. Cons Inaccuracies in the contact information. I'd like the lists/export options to be easier to access. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NA Nancy A. PIO Research ### "Very useful!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 30, 2020 Very helpful tool for doing my job. Pros I like being able to look up info on reporters and their work, and developing media lists and sending pitches through them is very simple. Cons Sometimes reporters I'd like to reach are not listed or I have trouble with their email addresses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/144527/Muck-Rack/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [MediaHQ vs Muck Rack](https://www.capterra.com/compare/144527-196943/Muck-Rack-vs-MediaHQ)[Press Ranger vs Muck Rack](https://www.capterra.com/compare/144527-10020491/Muck-Rack-vs-Press-Ranger) [Cision vs Muck Rack](https://www.capterra.com/compare/129611-144527/Cision-vs-Muck-Rack)[Meltwater vs Muck Rack](https://www.capterra.com/compare/123153-144527/Meltwater-vs-Muck-Rack)