Sawhorse Media

Muck Rack

4.5 / 5 6 reviews


Average Ratings

6 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Sawhorse Media
  • muckrack.com

About Muck Rack

A tool that streamlines discovery and relationship building with the right media representatives for your product promotions.


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Muck Rack Features

  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder

Muck Rack Reviews Recently Reviewed!


A great tool for assisting with outreach to journalists

Dec 08, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Extremely
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Pros: I like that this software allows for relationship building instead of cold pitching. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented) as well as country. This is extremely useful when trying to connect with foreign media.

Cons: If a journalist you are trying to reach out to doesn't have a twitter page, or doesn't keep their twitter updated it won't help you. Also, not all publications are represented, I have also searched for several journalists' information (knowing definitively they work at said outlet) only to find no information.The other problem I have noticed is in exporting. Some times the tweets don't export you in the reports I create. That's really annoying. A few flaws but overall I would still highly recommend.

Overall: I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc.

Recommendations to other buyers: This is a really great resource for media list building as well as monitoring the media. Muck Rack has an awesome customer support team if you have issues don't be afraid to reach out.

Simple, fast, easy, basic

Apr 30, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support

Pros: Easily access links and information. It has links to social, articles, and emails that you can gather quickly.

Cons: It is not as descriptive as some competitors and is lacking some more advanced features. It does not have as deep as a database as well, and could use a refresh.

Unparalleled media database and pr software

Jul 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: I love that this software connects you with so many publications and journalists throughout the world. We have clients in many different industries so the variety of publications and journalists is a must have for building brand awareness and doing outreach. You can also email and pitch to journalists directly from Muckrack which is very helpful. Overall, I really like this software and the filters I can use to find the perfect outlet/journalist to reach out to.

Cons: It'd be nice to see the most active journlists/ columnists for each media outlet. Also, it'd be great if the software tracked the number of pitches to each outlet and I could set some kind of "pitch alert" that tells me to followup if they haven't responded.

Overall: Easy access to up-to-date journalist contact information (sometimes even media outlet websites do not have up to date contact info and that's really frustrating), establishing relationships with journalists takes time - by journalists in one place, Muckrack shortens this time by having everything you need in one place. Also, I can create my own media lists for clients in MuckRack and make notes about each journalist (that the jouranlist will not see)

Easy to Use & Helpful

Dec 13, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The intuitive nature of social monitoring.

Cons: It's less focused on print media.

Overall: Using this product has changed our entire media monitoring experience in the best possible way. I love how they incorporate social media monitoring as this is a huge part of the modern PR experience. It's incredibly easy to find journalists and quickly find all their social profiles as well.

Recommendations to other buyers: They give you a free month of a demo to check it out!

Muck Rack is my favorite tool for managing today's fast news cycles

Jul 05, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The best part about Muck Rack is how I can manage and evaluate news articles quickly. I can also get a report on the campaigns that my team launches.

Cons: I don't have many negative things to say about this product, it meets all of my business needs and was easy to learn how to use.

Good, but not the best PR software out there

Jun 02, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: It's relatively easy to use, and anyone with a few years' PR experience should be able to navigate the site well.

Cons: It's certainly not the Cadillac of PR software, and I used it for a few months before I just stopped using it altogether. I don't think they update their media lists as frequently as some of the others.