# Friendbuy Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Friendbuy Software - reviews, pricing plans, popular comparisons to other Referral products and more. Source: https://www.capterra.com/p/144851/Friendbuy/ --- # Friendbuy Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Friendbuy ## What is Friendbuy? Friendbuy's mission is to empower growth marketers through innovation. Our referral marketing platform accelerates customer acquisition and builds loyalty for the world's most innovative brands. Friendbuy has emerged as the referral marketing platform of choice for disruptive startups such as Dollar Shave Club, Away, Casper, and Outdoor Voices. Today, our clients also include Fortune 100s such as Walmart, Intuit, Disney, and Nestle. ## What is Friendbuy used for? [Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $249 Per Feature, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Friendbuy?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.friendbuy.com&name=Friendbuy) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Friendbuy 4.2 (5) VS. [4.6 (101)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Starting Price $249 Per Feature, Per Month Starting Price $250 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (5) Ease Of Use 4.4 (101) Value For Money 4.0 (4) Value For Money 4.6 (87) Customer Service 4.0 (4) Customer Service 4.8 (99) ## Friendbuy alternatives Highest Rated [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) [4.8 (154)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting price $200.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/218230/Referral-Factory/) [PartnerStack](https://www.capterra.com/p/161423/PartnerStack/) [4.8 (91)](https://www.capterra.com/p/161423/PartnerStack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161423/PartnerStack/) [TrueLoyal](https://www.capterra.com/p/143027/Zinrelo/) [4.8 (58)](https://www.capterra.com/p/143027/Zinrelo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143027/Zinrelo/) [Ambassify](https://www.capterra.com/p/162677/Ambassify/) [4.6 (26)](https://www.capterra.com/p/162677/Ambassify/reviews/) Starting price $700.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/162677/Ambassify/) [View all alternatives](https://www.capterra.com/p/144851/Friendbuy/alternatives/) ## FAQs about Friendbuy Overview ### What company size and specific industries is Friendbuy built for? Friendbuy is designed for fast-growing e-commerce companies, especially direct-to-consumer brands. It fits businesses that want to turn customer referrals and word of mouth into a structured growth channel, making it best suited for online retail and consumer-focused selling models. Features and Usability ### What are the key features of Friendbuy? Friendbuy offers referral and loyalty program tools, including advocate management, referral tracking, rewards management, and fraud detection. It also includes campaign management with segmentation, A/B testing, customizable templates, and event triggered actions. Reporting and analytics, ROI tracking, widgets, and third-party integrations round out its core feature set. Integrations ### Which third-party tools and platforms does Friendbuy integrate with? Friendbuy integrates with 10 third-party tools and platforms, including ecommerce and marketing systems such as Shopify, WooCommerce, BigCommerce, Volusion, Klaviyo, Segment, Stripe, and Unbounce. It also connects with Chargebee, Delighted, and Twitter/X for subscription, feedback, and social workflows. Getting Started and Support ### What training and onboarding options does Friendbuy offer? Friendbuy provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for self-paced review of features and steps. Getting Started and Support ### What customer support options does Friendbuy offer? Friendbuy provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Reviewer feedback on support quality is not available in the catalog data, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 1,021 Referral reviews Not all referral software covers every feature buyers care about most. Here is what Capterra reviewers flag as essential when choosing a solution: - **Conversion Tracking** (**53%** of reviewers rated this feature as critical) - **Referral Tracking** (**55%**) - **Affiliate Management** (**54%**) Friendbuy includes **Referral Tracking**, which covers one of the top capabilities buyers look for in referral software. However, it does not include **Conversion Tracking** or **Affiliate Management**. Instead, the product offers other relevant features such as **Third-Party Integrations** (**45%**), **Rewards Management** (**44%**), and **Lead Engagement** (**42%**). These features can help businesses connect referral data with other systems, manage incentive programs, and keep prospects involved throughout the referral process, providing teams with practical tools to grow referral participation and improve program results. Referral Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads Rewards Management 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Advocate Management Track and manage advocate communication, engagement, and performance API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Friendbuy 29 features Track and manage advocate communication, engagement, and performance Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Manage and track all internal and external communication conducted via calls, email, text, or chat Manage, organize, and store contact information Record customer information, purchase history, and other notes Pre-designed layouts that can be customized to match preferences and requirements Manage and track employee referrals for open job positions Predefined actions automatically performed on the occurance of specific events For customer referral programs / referral marketing products Identify and prevent suspicious activity Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Automatically identify and save contact information of potential customers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Customizable templates for referral documents, emails, and sharable links Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Point or incentive based programs loyalty programs designed to increase customer engagement Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Features 4.0 (5) 4.0 Based on 5 reviews ## Pricing Value for money 4.0 (4) Free Trial Basic $249.00 Per Feature,Per Month Value for money 4.0 (4) 4.0 Based on 4 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ Unbounce](https://www.capterra.com/p/145639/Unbounce/)[ Chargebee](https://www.capterra.com/p/131433/Chargebee/) ## Support, customer service and training options Customer Service 4.0 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (4) 4.0 Based on 4 reviews ## User reviews Overall rating 4.2 Based on 5 reviews Filter by rating 5(3) 4(0) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent AE Ahmed E. SME Mentor Support Health, Wellness and Fitness ### "FriendBuy is actully a good software to track and manage referrals and referrals rewards" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 10, 2022 It has not been a bad experience at all but it could have been better. Pros It is actually very good for tracking all the referrals done by our customers and all the new customers that they referred to check eligibility for the referral rewards. Cons That it sometimes marks some referred customers as old customers and stops the reward from being approved automatically by the referee and will have to mark it approved manually Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EL Erin L. Marketing Manager Retail ### "Encourage Referrals For Your Brand!" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 April 5, 2021 Pros It's an easy way to incentivize and encourage customers to spread the word and refer your brand. And easy to use on the customer's end also, for both those referring your brand and those receiving the referral. Activity is tracked automatically, but rewards are given manually. Cons The level of customization available is fairly low, which made it difficult to add FriendBuy to our website in a seamless and on-brand way. Pricing is on the expensive side compared to some of its competitors. We did experience select customers sharing their referral links virally on places like Reddit - not a bad thing, but be prepared to see some rack up a decent amount of rewards. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TB Tomasz B. Head of Growth Marketing and Advertising ### "Good Product But Support is Extremely Limited" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 April 29, 2020 Okay Pros Ease of Software and Integration. It's not a bad program and the initial setup, they were very hands on. Cons Customer Support. FriendBuy is stuck in the 80's when it comes to customer support. The only way to get in contact with someone in support is emailing them (and the response is dreadfully slow) even for customers that are on their enterprise plan. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Specialist ### "Easy way to get customer referrals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 14, 2018 Having the widget on our website has helped customers reap referral benefits from us and we also get the benefits of new customer sales. It's a win-win and I think overall it's a great platform. It's not the coolest and most functional dashboard, but it does help and provide some good analytical feedback. Pros I really like that you can see the facebook feed of what people are saying when they share the referral link. It's great to know people are excited to share and reap the benefits of our referral program. It's easy to use and having the widget on our website makes a lot of sense. Our customers benefit and we benefit. Why wouldn't we love this? Cons Our team has not had any real issues with the program. We do not utilize the email widget which we plan to use and hope that it isn't too difficult. I think the overall dashboard could look better and provide more support to help us push more referrals out. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Head of Customer Support ### "Friendbuy provides an easy tool to reward customers and spread our products to others." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 7, 2018 Pros We love that it's easy for our customers to use whether they are very technical or not. We have used other programs in the past but Friendbuy performs better overall. Cons If a customer loses an email, it could be a little easier to resend it to them or look up their details from the backend. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.