--- title: "Skyword Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Skyword Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more." source_url: "https://www.capterra.com/p/144912/Skyword/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Skyword Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Skyword ## What is Skyword? Skyword has been the leader in enterprise content marketing for over a decade. Our full-service solution is designed to make your brand the leading voice in your category and a top choice among target audiences through distinctive, high-quality content marketing. Our proven approach combines cutting-edge technology, elite creative talent, and extensive in-house content marketing expertise to ensure exceptional results and zero-waste execution. ## What is Skyword used for? [Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/)[Publishing and Subscriptions](https://www.capterra.com/publishing-and-subscriptions-software/) Top alternative Featured Overall rating Based on 38 user reviews Reviews sentiment Positive 87% Neutral 13% Negative 0% Starting price $5000 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Skyword?[Manage this product listing](https://www.g2.com/products/skyword360/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Skyword 4.4 (38) VS. [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price $5000 Per Month Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (38) Ease Of Use 4.2 (2,694) Value For Money 4.1 (30) Value For Money 4.2 (1,980) Customer Service 4.8 (36) Customer Service 4.3 (2,134) ## Skyword alternatives Highest Rated [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,251)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (310)](https://www.capterra.com/p/176854/Flipsnack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (1,160)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars ## FAQs about Skyword Overview ### Which roles and teams benefit most from Skyword? Skyword is most used by content marketing, social media, and communications teams managing editorial production across writers, video producers, PR specialists, and digital advertising staff. Marketing managers and CMOs use it to plan campaigns and track content performance, while research and account strategy teams coordinate briefs, assets, and audience-focused content. Answer based on 37 reviews Overview ### What company size and specific industries is Skyword built for? Skyword is designed for enterprise and upper-mid-market brands across both B2C and B2B sectors. It fits organizations that need a content marketing platform for larger-scale operations, whether they sell directly to consumers or serve business buyers. Features and Usability ### What are the key features of Skyword? Skyword offers CMS integration and a marketing calendar for content operations, along with campaign management, campaign planning, and campaign scheduling. It also includes content library and content management tools, SEO management, social media integration and monitoring, campaign analytics, version control, and asset lifecycle management. Integrations ### Which third-party tools and platforms does Skyword integrate with? Skyword connects natively to Adobe Experience Manager, Ceros, Domo, Drupal, Google Analytics 360, Kaltura, Marketo Engage, Meta for Business, Oracle Eloqua Marketing Automation, Outbrain, Semrush, Twitter/X, and WordPress. These integrations cover content management, analytics, marketing automation, publishing, and media platforms. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does Skyword offer? Skyword provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars offer group instruction, documentation provides written reference, and videos allow self-paced review of product features and steps. Answer based on 1 reviews Getting Started and Support ### What customer support options does Skyword offer? Skyword provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Users describe the support team as responsive and helpful, with quick replies and thorough answers, including assistance at odd hours. Some also note strong customer service and timely follow-up on requests. Answer based on 5 reviews Features and Usability ### Is Skyword easy to use for content and reporting? Skyword provides an intuitive workspace for writing, navigation, and routine reporting, though analytics setup can require extra effort. Marketing teams often find article editing, links, images, dashboards, and reports easy to manage. Some users find visualizers, graphing, and data retrieval clunky, particularly when they need precise searches or custom results. Answer based on 13 reviews Features and Usability ### How user-friendly is Skyword's interface? Skyword offers a clear, consistent interface for content creation and reporting, but customization and visual analysis have limits. Content and marketing teams value easy navigation, peer-content review, and simple report building. Some users find tag-rule setup confusing, share graphs less appealing, and visualizers difficult to explore or tailor to specific reporting needs. Answer based on 10 reviews ## Features AI summary Based on 4,679 Content Marketing reviews Capterra data shows that buyers of content marketing software rank the following features as their top priorities: - **Content Management** (**39%** of reviewers rated this feature as critical) - **SEO Management** (**38%**) - **Customizable Templates** (**35%**) Skyword supports all three features that reviewers rate most highly: **Content Management**, **SEO Management**, and **Customizable Templates**. Together, these capabilities help businesses organize and publish content more efficiently, improve search visibility, and maintain consistent content workflows, allowing teams to manage campaigns with greater speed and control. Content Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Social Media Integration 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Email Marketing 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Engagement Tracking 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Publish Scheduling 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Control and schedule the publication of content across various channels Social Promotion 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Market event via social media tools Skyword 44 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Manage assets throughout their lifecycle to optimize profit Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Supports audio files Automatically create schedules based on business needs or employee availability and qualifications Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Organize and group data or items based on various criteria Integration with content management software Provides a channel for team members to share AI models, media files, communicate, and work together Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Pre-designed layouts that can be customized to match preferences and requirements Assign categories, labels, tags, or attributes to documents for organization, search and storage Store, manage, and track all electronic documents in a centralized location Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Search for specific words or phrases within a document or database See past and upcoming campaigns and communications in a calendar view Access software remotely via mobile devices Allows for businesses to run a variety of different campaigns across different channels Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Control and schedule the publication of content across various channels Optimize and manage the search engine optimization efforts for a website or digital content Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Track and manage the scheduling of tasks Edit text as needed Set up connections to third-party platforms to improve business processes Track revisions and updates made to files and navigate between different versions Store and manage online video content Supports various video file formats Track and analyze information regarding website visitors Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 3.9 (34) 3.9 Based on 34 reviews ## Pricing Value for money 4.1 (30) Basic $5,000 Per Month Value for money 4.1 (30) 4.1 Based on 30 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Semrush](https://www.capterra.com/p/151962/SEMrush/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ Domo](https://www.capterra.com/p/119119/Domo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (36) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (36) 4.8 Based on 36 reviews ## User reviews Overall rating 4.4 Based on 38 reviews Filter by rating Counts reflect reviews available in this feed. 5(19) 4(14) 3(5) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Video Producer Used the software for: 3-5 years ### "Excellent Social Media Advice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 11, 2018 We use it to use data from competitors in our data set to jump on trends and do more effective social media posting. Pros They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data. Cons I have no complaints. It always does exactly what I need it to do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder/CO Used the software for: 3-5 years ### "A powerful and flexible content marketing platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2017 Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future. Pros Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program. Cons On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer CMO Used the software for: 3-5 years ### "Not an ROI oriented vendor…" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 November 10, 2022 Nice people, does the job, but not a strong platform. Pros The talent community is rich and content quality is great. The software works well. Cons \- Social features are broken, always reporting bad data; - This is more of an agency than a software vendor. More focused on selling more services than on improving the platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Financial Advisor Used the software for: 1-3 years ### "Trackmaven experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 15, 2020 Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not Pros It's data analytics capabilities and reporting features are top of its class. we are happy with this tool. Cons I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Media Analyst Used the software for: 3-5 years ### "An outstanding experience. Helps us in our business every single day!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2017 Pros My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors. Cons Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag") Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lin V. IT Analyst Used the software for: 1-3 years ### "Amazing Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2020 We've used Skyword in tandem with Contently to get an idea of which works best for all of our departments. I'm finding them fairly on par with each other. Skyword offering a very consistent user experience and depth of analytics. Pros Customer service is incredible. Skyword has been a god-send for our internal marketing and training initiatives. It offer a bit more flexibility and collaboration and editing between resources than our other platforms. Cons No complaints yet. Skyword has really done a great job of fitting our needs. Our marketing efforts have been greatly improved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. James M. Director of Social and Digital Media Used the software for: 1-3 years ### "TrackMaven has been a tremendous help in directing our Social Media Marketing efforts." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 17, 2017 Ability to gauge our content performance as well as peer performance. The ability to adjust editorial calendars to coincide with current or past trends. Pros Ability to review peer content in real-time. Ability to look back at high performing content in order to plan out future content. Benching marking tools to visually capture the results of our efforts. Cons Not a fan of the look of the 'share' graphs Would be great to be able to get a combined look at quantitative and qualitative information. For example show impact per certain demographics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Patricia R. Technology Integration Specialist Used the software for: 1-3 years ### "Our Internal Marketing Made Easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 13, 2020 Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials, but it is definitely one of my favorites, easily allowing my team to distribute and monitor materials sent through out our organization. I manage this process for several departments (one of the many hats that I wear), and that job wouldn't half as manageable without Skyword. Pros Ease to use interface. Tons of collaborative features. Great customer service. Skyword has also integrated well with our existing systems. Cons I don't have any complaints. Skyword functions just as I would expect it to. My only grievance would be the cost, but you get a quality solution for a premium price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Angela T. Writer Used the software for: 3-5 years ### "Writing for Skyword" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2017 I've been working on contract with Skyword since 2011. This marketing agency offers incredible opportunities for businesses and brands to connect with talented creatives and scale quality content production. The user interface and customer service are both top notch for this indutry. Pros It's updated often and easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Social Media Coordinator Used the software for: 1-3 years ### "I've been using TM for over a year now. I like using it to supplement our other analytics tools." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 17, 2017 Competitor analysis, dashboards, easy to build graphs. Pros \- Competitor analysis - Dashboards - Customer service help (Monica is very helpful) - Create your own graphs Cons \- If you have a large legend not all of the legend shows when you export the graph. - We had many issues initially with tags/tag rules but they've been fixed. - I don't like that the time frames don't match up when you create a graph vs. in the content feed. - I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/144912/Skyword/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.