# Skyword Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Skyword the right Content Marketing solution for you? Explore 38 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/144912/Skyword/reviews --- Skyword 4.4 (38) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Skyword Ease of use 4.1 Customer Service 4.8 ## Pros and Cons in Reviews LV Lin V IT AnalystHospital & Health Care, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Skyword offering a very consistent user experience and depth of analytics.“ July 8, 2020 ## Showing most helpful reviews Showing 1-25 of 38 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ben R. Video Producer Media Production Used the software for: 2+ years ### "Excellent Social Media Advice" October 9, 2018 5.0 We use it to use data from competitors in our data set to jump on trends and do more effective social media posting. Pros They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data. Cons I have no complaints. It always does exactly what I need it to do. Review Source RD Rose D. Founder/CO Marketing and Advertising Used the software for: 2+ years ### "A powerful and flexible content marketing platform" April 19, 2017 4.0 Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future. Pros Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program. Cons On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library. Review Source VR Verified Reviewer CMO Education Management Used the software for: 2+ years ### "Not an ROI oriented vendor…" October 15, 2022 3.0 Nice people, does the job, but not a strong platform. Pros The talent community is rich and content quality is great. The software works well. Cons \- Social features are broken, always reporting bad data; - This is more of an agency than a software vendor. More focused on selling more services than on improving the platform. Alternatives considered [Contently](https://www.capterra.com/p/141393/Contently/)[WriterAccess](https://www.capterra.com/p/233460/WriterAccess/) Review Source VR Verified Reviewer Financial Advisor Insurance Used the software for: 1-2 years ### "Trackmaven experience" June 12, 2020 4.0 Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not Pros It's data analytics capabilities and reporting features are top of its class. we are happy with this tool. Cons I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it. Alternatives considered [Percolate](https://www.capterra.com/p/137095/Percolate/) Review Source GB Geoffrey B. Digital Media Analyst Sports Used the software for: 2+ years ### "An outstanding experience. Helps us in our business every single day!" May 11, 2017 5.0 Pros My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors. Cons Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag") Review Source LV Lin V. IT Analyst Hospital & Health Care Used the software for: 1-2 years ### "Amazing Marketing Tool" July 8, 2020 5.0 We've used Skyword in tandem with Contently to get an idea of which works best for all of our departments. I'm finding them fairly on par with each other. Skyword offering a very consistent user experience and depth of analytics. Pros Customer service is incredible. Skyword has been a god-send for our internal marketing and training initiatives. It offer a bit more flexibility and collaboration and editing between resources than our other platforms. Cons No complaints yet. Skyword has really done a great job of fitting our needs. Our marketing efforts have been greatly improved. Review Source James M. Director of Social and Digital Media Higher Education Used the software for: 1-2 years ### "TrackMaven has been a tremendous help in directing our Social Media Marketing efforts." May 11, 2017 5.0 Ability to gauge our content performance as well as peer performance. The ability to adjust editorial calendars to coincide with current or past trends. Pros Ability to review peer content in real-time. Ability to look back at high performing content in order to plan out future content. Benching marking tools to visually capture the results of our efforts. Cons Not a fan of the look of the 'share' graphs Would be great to be able to get a combined look at quantitative and qualitative information. For example show impact per certain demographics. Review Source PR Patricia R. Technology Integration Specialist Hospital & Health Care Used the software for: 1-2 years ### "Our Internal Marketing Made Easy" July 8, 2020 5.0 Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials, but it is definitely one of my favorites, easily allowing my team to distribute and monitor materials sent through out our organization. I manage this process for several departments (one of the many hats that I wear), and that job wouldn't half as manageable without Skyword. Pros Ease to use interface. Tons of collaborative features. Great customer service. Skyword has also integrated well with our existing systems. Cons I don't have any complaints. Skyword functions just as I would expect it to. My only grievance would be the cost, but you get a quality solution for a premium price. Alternatives considered [Contently](https://www.capterra.com/p/141393/Contently/) Reason for choosing Skyword We use both Review Source AT Angela T. Writer Marketing and Advertising Used the software for: 2+ years ### "Writing for Skyword" April 24, 2017 5.0 I've been working on contract with Skyword since 2011. This marketing agency offers incredible opportunities for businesses and brands to connect with talented creatives and scale quality content production. The user interface and customer service are both top notch for this indutry. Pros It's updated often and easy to use. Review Source AS Aly S. Social Media Coordinator Information Technology and Services Used the software for: 1-2 years ### "I've been using TM for over a year now. I like using it to supplement our other analytics tools." May 11, 2017 4.0 Competitor analysis, dashboards, easy to build graphs. Pros \- Competitor analysis - Dashboards - Customer service help (Monica is very helpful) - Create your own graphs Cons \- If you have a large legend not all of the legend shows when you export the graph. - We had many issues initially with tags/tag rules but they've been fixed. - I don't like that the time frames don't match up when you create a graph vs. in the content feed. - I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore. Review Source EL Elizabeth L. Account Strategist Used the software for: Less than 6 months ### "Looks slick and dynamic" June 15, 2017 4.0 Pros The interface is user friendly. Not sure what else to write but i have to add more details so that I can submit this survey. Wish I didn't have to write so much. But I will keep typing. Cons Not as customizable as I would like. Not sure what else to write but i have to add more details so that I can submit this survey. Wish I didn't have to write so much. But I will keep typing. Review Source Response from Skyword June 16, 2017 Hi, can we please remove the last three sentences of the Pros and Cons? That info is not helpful to those looking at reviews. "Not sure what else to write but i have to add more details so that I can submit this survey. Wish I didn't have to write so much. But I will keep typing." SC Sophie C. Research Assistant Used the software for: Less than 6 months ### "Very helpful if you know how to use it" November 14, 2017 5.0 Pros The software capabilities are great and always improving and the support services are excellent whenever I have used them. Cons It can be quite hard to learn how to use the software and takes a bit of time to learn. However, the support team was great. Review Source MS Matt S. Sr. Manager, Content Marketing Used the software for: ### "Excellent for Reporting and Trend Analysis" January 19, 2016 5.0 I've used TrackMaven for nearly a year and a half, primarily for reporting purposes and strategic analysis. It's a great "looking glass" into our real-time and historic activity, benchmarked by industry and competitor data. Useful tool, and their customer support team is fantastic. Review Source LP Lee P. Freelance writer Marketing and Advertising Used the software for: 2+ years ### "Skyword review" March 27, 2017 5.0 Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a veteran contributor to Skyword clients and appreciate the helpfulness offered by Skyword employees. Pros Allows me to write articles and provides user-friendly functionality. Cons Spellcheck is erratic and often incorrect. Doesn't provide enough opportunities to acquire new clients. Review Source BA Ben A. Digital Coordinator/Social Media Non-Profit Organization Management Used the software for: 6-12 months ### "TrackMaven lets us know what is going to work before we do it on social media." May 15, 2017 5.0 We got all the tracking we could want to report to all officers and directors. Pros I really like the the ease of reporting and metrics that anyone in our organization can understand (rather than simply posting things quickly). Cons I do miss the hour-by-hour data, which shows people the objective best times to post, so if that feature were added back, I could not come up with a con. Review Source SM Sarah M. Site Coordinator Education Management Used the software for: 2+ years ### "Great for School Management" July 26, 2019 4.0 Pros Holds a massive amount of information Creates custom reports Very secure log in Easy to assign different views to different people Cons There are almost too many functions to make this software useful Each district needs their own log in page, so if you click the wrong one on accident, you'll never get in Review Source AC Aviv C. Senior Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Great people who will help you leverage their platform to produce amazing content marketing" June 15, 2017 5.0 The ability to write high quality articles that are SEO optimized. Also, the option to easily onboard freelancers that can write content Pros SEO focused Publishing Calendar Approval Process Blogging platform for writers Amazing people behind the product that help create a great customer experience Cons Can't override SEO rules when needed Too many functions that can be confusing - Keep it simple Platform shows only content stats and not for the entire website Review Source FB Fiona B. Editor Media Production Used the software for: 6-12 months ### "Intuitive but a bit too prescriptive " March 27, 2017 4.0 The platform is very easy to navigate and is very intuitive eg when inserting hyperlinks or images, for example. However, there are a couple of limitations regarding SEO. The requirement for multiple use of key words - in the headline, within the first 100 words or so and within the body copy - sometimes means the copy does not flow as well as it could. Equally, ensuring the key words are upfront in the headlines does not necessarily generate the best headline from a grammatical point of view. When required edits have been made, which have pushed the word count over 700 words, the system does not let you submit or rather resubmit the copy. The need for a strict 700 word count is a little prescriptive too - perhaps there could be a little leeway on this ie + or - 2% of the overall words. Pros Easy to use and intuitive. Cons Issues surrounding SEO - is a bit too prescriptive at times. Review Source CM Celeste M. Social Media Manager Internet Used the software for: 1-2 years ### "Overall, I've enjoyed using TrackMaven, and it has helped with our social efforts. " May 15, 2017 4.0 Pros I enjoy both tracking content competitors' post promotion tactics and curating content in the Content Feed. I also get a lot of value out of social metrics reports, both comparing us to our competitors and just our brand. Cons Although I like how easy it is to build reports, I wish I could do a little more customization. Also, I wish TrackMaven would invest a bit more in paid content detection in the longterm, since that is important to benchmarking our strategy. Review Source BT Bethany T. Sr. Media Relations Specialist Health, Wellness and Fitness Used the software for: 6-12 months ### "TrackMaven is a great tool that's user-friendly and provides all the info I need in one place." May 11, 2017 5.0 Pros The ease of use the the quality of the reporting are real highlights for me. I am also impressed how easy it is to get in touch with customer service and how quick they are to respond to my requests. Review Source EA Erin A. Social Media and Digital Advertising Assistant Political Organization Used the software for: 1-2 years ### "time-saving, multi-function, user-friendly" May 11, 2017 4.0 Saves time, compare metrics from several years ago. It is essential to my job duties. Pros I most like the ability to track a number of important metrics in one platform - without going to FB, Twitter, Insta ect. to compile metrics. Cons There are a few key functions that aren't available. 1) Exporting long charts (without cutting off rows). 2) Pulling in more detailed Google Analytics Review Source HH Hunter H. Marketing Coordinator Education Management Used the software for: 6-12 months ### "Awesome for comparative content" May 19, 2017 5.0 We are able to see how our content is performing, especially in comparison to our competitors. We are consistently trying to grow our following and are often behind, so it's extremely important to keep an eye on what everyone else is doing. Pros We love having all of our competitor's content in one platform and being able to compare the success of our efforts. Cons It's probably our lack of mathematical skills, but we sometimes have a difficult time setting up analytics dashboards. Fortunately, TrackMaven's templates and general analytics are super helpful. Review Source BW Brittani W. Social Media Analytics Supervisor Logistics and Supply Chain Used the software for: 6-12 months ### "Great For Presenting The Whole Picture" May 15, 2017 4.0 Gathering and analyzing data in a centralized software allows for easier use and sharing. Pros I like that this software allows you to easily see data and create charts/charts to see the big picture. It also anticipates a lot of the questions I know I will be asked to help me better prepare the content for consumption. Cons I wish that the dashboards created by Track Maven allowed you to enter in customized dates. Also in the precreated dashboard, I wish there was an easy option to edit. Review Source MR Marc R. Engineer Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "I had a very good experience using Sky word software." July 13, 2017 5.0 Pros Sky word is very user friendly and easy to navigate. When compared to my use of similar other software's Sky Word is exceptional. Cons My only con is the lack of options and customization which slightly limits the users abilities to fit individual needs. Review Source MW Megan W. Owner Hospital & Health Care Used the software for: 1-2 years ### "Very Happy User" April 18, 2017 5.0 I use this platform as a writer, and I honestly love the way it's laid out. I'm also signed up on Contently, which in comparison, can feel overly busy. Skyword's teams are also amazing, communicative, fun to work with, and are obviously invested in your improvement as a content creator. Pros It's straightforward layout. Cons The text editor can be buggy. 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