# Page 2 | Skyword Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Skyword the right Content Marketing solution for you? Explore 38 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/144912/Skyword/reviews

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Skyword

4.4 (38)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Skyword

## Showing most helpful reviews

Showing 26-38 of 38 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DR

Danielle R.  
Research Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "It has been good but I think it could be better"

May 15, 2017

3.0

Pros

Tracking the social following (esp. vs. competitors), it is also great to see how one platform performs vs. the others

Cons

I feel as if there should be a way to track category of content vs. other categories, competitors, etc. You should also be able to see a content mix so for example 20% of content is fashion, 20% is beauty, 30% is health, etc. As well as how much one category over performs vs. another.

Review Source

AH

Amanda H.  
Editorial Director and Demand Gen  
  
Used the software for: 1-2 years

### "Useful information and the platform has steadily improved in the year I've been using it."

May 15, 2017

3.0

Pros

Seeing which blog and social media posts are resonating. Our account reps are excellent. Very responsive and helpful so I give them 5 stars on customer support.

Cons

Can be a tad complex, but ease of use has improved steadily so I am encouraged it will continue to get easier.

Review Source

TB

Tim B.  
Digital & social media strategist  
Higher Education  
Used the software for: 1-2 years

### "TrackMaven is a great tool for aggregating our social media analytics!"

May 11, 2017

5.0

Pros

I like being able to see and sort content from our competitors and compare their stats with our own.

Cons

I'd like to be able to see the number of engaged users/impressions to get a better sense of how effective our efforts are.

Review Source

AP

Ayesha P.  
Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "Trackmaven review"

September 27, 2016

5.0

had it for 2 years at my company. had to cancel due to budget. Great data, but the price is a bit high compared to other tools in the industry. Recommendations: market about your value prop compared to tools who claim to offer similar services.

Pros

see description

Cons

see description

Review Source

LB

Lanie B.  
Data Analyst  
  
Used the software for: Less than 6 months

### "The interface isn't simple. It seems like it is but simple things aren't easy."

May 11, 2017

3.0

Pros

Very telling. I love the summary st the bottom that shows you the best articles. Large array of comp sets available.

Cons

Pulling data for something that should be simple is very difficult. I've tried pulling the same report in different ways (bar graph vs table etc.) and I get different data each time. It makes it hard to trust the data.

Review Source

AK

Audrey K.  
Social media manager  
Information Technology and Services  
Used the software for: 2+ years

### "Great customer service. Tool has expanded its functionality in the past few years."

May 11, 2017

3.0

Analytics of overall engagement on channels as well as data on how we measure up versus our top competitors.

Pros

The ability to sort easily content vs competitors. Also, the new dashboards feature allows each user to tailor content to their specific channels.

Cons

The export of data needs to be manipulated quite a bit for company-specific reports and presentations, which can be time consuming.

Review Source

JS

Julia S.  
Research manager  
Publishing  
Used the software for: Less than 6 months

### "Great support from the client managers. Straight, to the point tool. "

May 11, 2017

4.0

Social tracking on O&O

Pros

Intuitive, pretty graphics, great content searchers. Dashboards are easy to set up, and reports are also easy to create.

Cons

A little confusing setting up tags or tag rules (have to do two different steps that I didn't know) can't export content graphics

Review Source

EC

Elizabeth C.  
  
  
Used the software for:

### "Great content marketing and PR measurement tool"

October 6, 2015

5.0

Pros: - Real time, custom alerts for media hits, competitors media hits and for content that is relatively more engagement - Normalizes data for relative impact - Great for understanding how engaging the content is, not just how many views it's getting. Cons: - The Visualizer is a little bit clunky, and you can't drill down into it. - Cannot take any action from within the tool on your social accounts

Review Source

CV

Courtni V.  
Head of Copywriting  
Furniture  
Used the software for: Less than 6 months

### "TrackMaven is a good supplemental tool to evaluate performance."

May 19, 2017

4.0

Pros

I enjoy being able to see what content my competition is producing on their blogs and how followers are reacting on social media. The interactions feature is a great tool to see how many people are "touching" your content.

Cons

It's hard to compare how your brand is doing when specific markets are so different (ex: number of followers). I wish that there was some sort of tool that generated "trending" topics within your industry such as "top keywords for the past week."

Review Source

SC

Shanna C.  
Social Media Marketing Manager  
  
Used the software for:

### "AMAZING customer service!"

August 22, 2015

4.0

I've never before worked with a social tool that had such amazing customer service. Special shoutout to Blair who works tirelessly to help me pull reports at odd hours. Even though we're on different time zones, I can always trust that my questions will be answered within a short timeframe. The whole team goes above and beyond!

Review Source

KP

Kelsey P.  
PR Specialist  
  
Used the software for:

### "Great social tracker"

August 12, 2015

5.0

Love using this for our monthly / quarterly reports. Track Maven is able to give me insights into how our social channels have performed over a given time. I wish the visualizers were a little more user friendly. I also wish it was able to give me more insight on our media efforts.

Review Source

FT

Fiona T.  
Writer  
  
Used the software for: Less than 6 months

### "Skyword is a great platform"

March 27, 2017

4.0

I enjoy using Skyword, its easy to source images and format my work. Sometimes I find that it adds a semi colon places where I didn't have one but reopenign the program fixes the issue.

Pros

Writing is easy and placing images is trouble free.

Cons

A little formatting issue.

Review Source

VR

Verified Reviewer  
n/a  
Writing and Editing  
Used the software for: Less than 6 months

### "Skyword the software that helps write articles"

January 1, 2019

4.0

Pros

The software pays you for each article that you make and write. pays $45-$50 per article you make.

Cons

The job could take lots of time to make and publish articles.

Review Source

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