# AdNabu for Google Shopping Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is AdNabu for Google Shopping the right Campaign Management solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/145166/AdNabu-AdWords-Software/reviews

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AdNabu for Google Shopping

4.7 (16)

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Last updated March 13th, 2026

# Reviews of AdNabu for Google Shopping

Ease of use

4.6

Customer Service

4.8

## Showing most helpful reviews

Showing 1-16 of 16 Reviews

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Frequency of Use

Muhammad Adil M.  
Technical Analyst  
Information Technology and Services  
Used the software for: 1-2 years

### "AdNabu for Google shopping"

July 2, 2021

4.0

This app is for running google ads and creating Google shopping feed and they have done a marvelous job for users to easy manage the things. Easy to setup for any optimization and configuration.

Pros

Easy to configure and there is no difficulty faced to buildup the shop having Google ads. There is very informative and comprehensive module of reporting.

Cons

The rate is bit higher side. There is high competition in market with less money. Not very easy to grab for beginners.

Review Source

NJ

Nicky J.  
Owner  
Retail  
Used the software for: 6-12 months

### "Powerful Google Adwords Optimisation Tool"

July 28, 2017

5.0

The main benefits are knowing my campaigns are setup with best practice. The level of reporting I get is fantastic. You can customise reporting and get to know more about the strengths and weaknesses of my campaigns. I have a level of understanding of my campaigns that I was never able to do within Google AdWords. Adnabu has enabled me to build my confidence around the key metrics of what is working within my campaigns. This has allowed me to boost my budget in key areas, knowing I am not wasting my budget. I highly recommend Adnabu.

Pros

What first got my interest was the ability for Adnabu to optimise my campaigns based on conversion tracking. So I gave it a go with my new ecomm website https://earthinspiredgifts.com.au as I wasn't happy with how Facebook was converting. As a first time user of Adnabu, I was amazed at how intuitive and simple the platform was to get a campaign up and running. Not only that, but they target all the main keywords I need and setup 3 separate campaigns for testing purposes plus high ROI and low ROI keywords. All the negative lists are compiled so the campaigns don't compete with each other. I've viewed a handful of friends shopping campaigns and they don't even come close to what is possible through Adnabu. In addition, I've been able to set targeted CPA figures and Adnabu will set optimised bids (even at device level) to hit those targets. Adnabu has given me the confidence to slowly increase my budget and be more competitive online. Customer support has been sensational too and for that I am thankful. I highly recommend giving them a go.

Cons

All software comes with a learning curve and Adnabu is no different. This is a sophisticated piece of software, so be sure to allow some time to learn how to use it to your advantage. I feel like I am just touching the surface of what can be done with Adnabu. The tutorials and FAQ are great and hopefully these will expand over time.

Review Source

CS

Colin S.  
  
  
Used the software for:

### "Automated AdWords Reports"

December 6, 2016

4.0

This is amazing this saves so much time instead of you having to compile all the reports yourselves this application does it for you in a matter of seconds.

Review Source

Hiral P.  
Marketing Director  
Apparel & Fashion  
Used the software for: 2+ years

### "Highly Recommended Adwords Campaign Builder + Optimizer"

May 9, 2019

5.0

Our main use for Adnabu is for Google Shopping (PLA's) - With thousands of products, we needed a way to create/automate campaigns much faster and be able to auto-optimize bids based on RoAS or Cost per Acquisition.

Pros

The automation capabilities are by far the best I have seen, Automatic Bid Optimizations based on the ROAS or based on cost per conversion works really well. Setup with Merchant Center and Adwords Accounts is very easy and fast. A+ Support - The team is fast with responses to questions and even help with strategies. Super simple reports

Cons

Initially, the layout was a little overwhelming to understand, but after messing with it and playing around was able to master the workflow pretty easily. Portal can be slow at times with a large number of campaigns

Review Source

KA

Kenkome A.  
Financial advisor  
Insurance  
Used the software for: 6-12 months

### "Adnavu for Google shopping review"

April 8, 2022

4.0

I am completely satisfied with this software. My campaign costs have slightly decreased which has allowed me to increase my advertising budget.

Pros

I like the fact that adnabu focuses on campaign optimization, which allows me to reduce campaign costs.

Cons

We often observe some slowness in the start of advertising campaigns. This can be very annoying when you do not have a precise timing to respect

Review Source

Hossam A.  
International Business Officer  
Civil Engineering  
Used the software for: 2+ years

### "My Ads. Secret"

August 23, 2019

5.0

I'm using it since 2 years, the great thing is the supporting team, they are professional and respond within a short time, because somtimes I can't understand some issues with Google, as well as they are providing a great recommendation based on your business and target, you just have to ask!

Pros

Saving too much time, preparing and arranging the Ad Groups, and a grate keywords collector.

Cons

Push ads. function and the optimization function.

Review Source

GS

Greg S.  
Owner  
Computer Hardware  
Used the software for: 6-12 months

### "AdNabu has incredible customer service!"

October 23, 2020

5.0

There's an old expression, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” AdNabu's Google Conversion Pixel solves this instantly. In only our first 30 days of monitoring with this amazing app, we've discovered ROI on our Google Ads is almost 3 to 1. That is, $3 profit for every $1 spent on a Google Ads click. What more could we ask for? Well, how about an incredibly tenacious follow-up by \[SENSITIVE CONTENT HIDDEN\], including a video conference session to double-check our numbers? We couldn't be happier, and highly recommend this Google Ads Conversion Pixel, and team at AdNabu, to anyone wondering how many ad clicks are translating to real sales.

Pros

Conversion tracking is really simple and works really well.

Cons

There was nothing that was missing in this app.

Review Source

PG

Philip G.  
Owner  
Retail  
Used the software for: 1-2 years

### "Definately helps and saves time"

June 22, 2019

5.0

The whole team at Abnabu is very responsive to our needs

Pros

Easy set up and save lots of time daily.

Cons

Nothing.

Review Source

CR

Christiaan R.  
Founder  
Retail  
Used the software for: 6-12 months

### "Adnabu automates your Google Ads optimization"

May 10, 2019

4.0

Pros

Adnabu software takes the manual work out of Google Shopping optimization. Bids are optimized automatically per product based on collected data. Adnabu gives us more control over our campaigns, and helps us increase conversion rates. Because you control the optimization process, it requires some experimenting to get your desired results. Apart from the software itself, rep helped us creating new campaigns as well, which are performing beyond expectation. The customer support is also good, providing solutions in case of problems.

Cons

Customer support and communication took a bit long at times. Issues were always resolved.

Review Source

Riaan A.  
CEO  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "You've got to try it"

March 24, 2020

5.0

Love it!

Pros

The fastest way to build campaigns I've ever seen!

Cons

Ensure, if you don't run broad & phrase matched keywords that they are all paused afterwards - Adnabu is powerful and will create tons of amazing options. For some too much :))

Review Source

NA

Nivesh A.  
Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good service and One click install"

December 22, 2020

5.0

Pros

I like the simplicity of installing in one click

Cons

I think the same app can be done at a lower monthly charge

Review Source

JR

Joerg R.  
Director  
Retail  
Used the software for: Less than 6 months

### "Google Shopping with AdNAbu"

May 7, 2019

5.0

best of all is the team behind, great customer service and even better work in setting up and optimising the shopping campaigns for me, this is the greatest value when working with AdNabu

Pros

very easy to setup and use, the overview gives you all information you need, adjustments, optimizations - all very easy to use

Cons

so far I did not find any Cons, everything runs smooth, the team is always very helpful

Review Source

TK

Tanuj K.  
Entrepreneur  
Wholesale  
Used the software for: Less than 6 months

### "Amazing Software! "

May 9, 2019

5.0

Very pleasant and excellent support.

Pros

It's like having some skilled marketer full time monitoring and optimizing your campaigns. You just set it and forget it. It does all the work for you. I'll recommend it to everyone in a pinch.

Cons

The settings can be a little overwhelming at times. But good thing is you don't have to look at it often.

Review Source

IB

Ian B.  
CEO  
Retail  
Used the software for: 6-12 months

### "Make your shopping campaigns easier to manage !"

May 7, 2019

5.0

Excellent support, extremely attentive

Pros

Makes running shopping campaigns a lot simpler and gets better ROI, for an e-commerce business this is essential.

Cons

Can be a little complicated to understand, but they have great support to help you out.

Review Source

MD

Marcus D.  
Director  
Design  
Used the software for: 1-2 years

### "Great conversion tracking solution"

January 19, 2021

5.0

Pros

We use this plug in/app as it provided smore accurate conversion tracking than Google's own - it does the job simply and easily!

Cons

Nothing bad about it, its simple and effective

Review Source

SO

Simon O.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Easier than installing code and Excellent Customer Support"

November 3, 2020

4.0

Overall excellent. Problems can happen with all software and the support makes all the difference.

Pros

Solid product with excellent customer support that is super fast to help if you run into trouble.

Cons

Had a bit of an issue with setup but their team helped me through it.

Review Source

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