# MyTime Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MyTime Software - reviews, pricing plans, popular comparisons to other Barbershop products and more. Source: https://www.capterra.com/p/145188/MyTime --- # MyTime Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 6, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MyTime ## What is MyTime? MyTime is the most powerful and innovative cloud-based software on the market. Designed to scale for enterprise, franchise, multi-location, and other busy businesses, MyTime users average 30% growth after switching to our revolutionary platform. Delight your staff and clients with our advanced technology that improves your client communications, simplifies your back-office administration, and enhances your online presence and reputation. ## What is MyTime used for? [Appointment Scheduling](https://www.capterra.com/appointment-scheduling-software/)[Business Management](https://www.capterra.com/business-management-software/)[Point of Sale](https://www.capterra.com/point-of-sale-software/) Top alternative Featured Overall rating Based on 124 user reviews Reviews sentiment Positive 94% Neutral 1% Negative 5% Starting price $166 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MyTime?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://get.mytime.com/&name=MyTime) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MyTime 4.6 (124) VS. [4.4 (608)](https://www.capterra.com/p/145039/WellnessLiving/reviews/) Starting Price $166 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (123) Ease Of Use 4.3 (606) Value For Money 4.4 (112) Value For Money 4.2 (551) Customer Service 4.6 (117) Customer Service 4.3 (574) ## MyTime alternatives [4.6 (365)](https://www.capterra.com/p/180087/Boulevard/reviews/) Starting price $176.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.8 (1,445)](https://www.capterra.com/p/142138/Shedul-com/reviews/) Starting price $14.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (1,456)](https://www.capterra.com/p/127994/Jobber/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (3,632)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/145188/MyTime/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Calendar Management 3.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Online Booking 3.6 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Book meetings and appointments through a website or digital platform Confirmations/Reminders 4.0 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Automated reminders and confirmations for booked appointments and events via text or email Mobile Access 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Appointment Management 3.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Manage various aspects of appointments including booking, rescheduling, canceling Appointment Scheduling 2.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Schedule appointments via a calendar MyTime 135 features Define levels of authorization for access to specific files or systems Integrate with a third-party accounting system Allows businesses to offer customers reservations for a variety of activities. Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Track the attendance of specific individuals or groups Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients Scan barcodes to ensure accurate pricing and label tracking Create, manage, and send invoices or bills to customers Create, update, and manage bookings, itineraries, and reservations Offer to rent a booth to freelance professionals Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Track and interpret campaign performance metrics Set campaign schedules by selecting start, pause, and end dates Schedule in-person or online classes Electronic storage of stakeholder contact information Manage contact details and communication with clients Private online space that lets businesses securely share documents and provide information access to clients Record client information and feedback Tracking, calculating, and paying commissions and earnings to employees Manage and track all internal and external communication conducted via calls, email, text, or chat Automated reminders and confirmations for booked appointments and events via text or email Manage, organize, and store contact information Accept and process credit card transactions Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Platform for customers to directly manage their appointments and profile Process of dividing customers into groups based on common characteristics Provide online support for your customers through live chat or help desk functionality Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Track products that are for sale at a reduced price or part of coupon promotions Send automated marketing emails based on user actions over a predetermined period Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Digital forms that are shared and accessed online Electronically collect payments for goods or services Digitally sign online documents Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Reminders sent via email Pre-made examples and templates for emails Track delivered, received, and opened emails Track employee schedules, availability, and performance across projects and tasks Assign working shifts or tasks to employees based on their availability Tracks the time an employee has worked Plan an event's time and location Schedule facilities, such as athletic fields, venues, and convention centers based on their availability Specific for use in spas and salons Form predictions based on past and present data/trends Ensure compliance with the General Data Protection Regulation protocols Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Automatically find mutually available meeting time slots across multiple calendars Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Ability to chat online in real time Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Notifications via mobile devices Mobile pet grooming business that can work from different locations Observe and track the demand, usage, progress or quality of a system, product, or user Manage and support multiple languages Manage and support multiple locations Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service Book meetings and appointments through a website or digital platform Accept and process online payment transactions Automate order processes to improve operational efficiency in fulfillment, shipping, and more Accept, record, and reconcile financial transactions Track and process employee payroll (salaries, wages, etc.) and commissions on sales Manage employee salary processes, data, taxes, and records administration efficiently A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Saves and tracks pet birthdays For pet grooming businesses Accept and process customer payments for products or services using hardware and software Tool used to determine accurate pricing and product eligibility for borrowers Design, communicate, and distribute incentives to perform a specific action Create, send, and track purchase orders and their statuses Ratings/Reviews Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Based on availability, instantly confirm or deny a request when a new booking is made Receive system updates as soon as any changes are made Upload, track, and submit receipts in a central database Schedule repeating appointments based on a duration of time Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Allocate and manage resources, such as employees, equipment, facilities, and other assets Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process Manage sales in retail stores For retailers Track and facilitate returns of products sold See what items have been returned Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Reserve available meeting space to avoid conflicts and to inform everyone involved on where their meetings will be held Reports specific to sales analysis for trends and strategies Calculation of consumption tax imposed on the sale of goods/services Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Plan availability and assign specific time slots for tasks and resources Search and filter data across systems to locate required information by entering keywords or certain criteria Database containing accurate and up-to-date information on all operational services Send promotional campaigns or transactional messages via text messages Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Schedule shifts for staff/employees, track hours worked, and manage staff payroll Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Track and manage employee time-off, vacation, and sick leave requests Track the amount of time spent on a job or task Interactivity between software and users by touching areas on the screen of display devices Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Manage vaccine administration from the time the vaccine arrives at the clinic until it is administered Record, update and manage waiting lists Seamlessly integrates with 3rd party websites What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.4 (109) 4.4 Based on 109 reviews ## Pricing Value for money 4.4 (112) Free Trial [View pricing plan details](https://www.capterra.com/p/145188/MyTime/pricing/) Essential $166.00 Flat Rate,Per Month It includes: - Advanced Reporting and Analytics - Complete POS - Deep Booking Integrations - Fully Customizable Client Records - Online Scheduling - Real-Ime Messaging Complete $332.00 Flat Rate,Per Month It includes: - Advanced Reporting and Analytics - Automated Trigger - Campaign Reporting - Complete POS - Deep Booking Integrations - Fully Customizable Client Records - Online Scheduling - Real-Ime Messaging - Targeted Email Campaigns Premier $388.00 Flat Rate,Per Month It includes: - Advanced Reporting and Analytics - Automated Trigger - Campaign Reporting - Complete POS - Deep Booking Integrations - Embedded Online Booking Widget - Fully Customizable Client Records - Listing Management - Online Scheduling - Real-Ime Messaging - Targeted Email Campaigns Value for money 4.4 (112) 4.4 Based on 112 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (117) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (117) 4.6 Based on 117 reviews ## User reviews Overall rating 4.6 Based on 124 reviews Filter by rating 5(94) 4(23) 3(1) 2(1) 1(5) Mentioned topic Sorted by most recent FC Frank C. front line employee Retail ### "exceptional for some" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 May 5, 2025 It's a good system, the only issue I have is the connection issue. There is a challenge to stay connected within the organization. This is an employer issue Pros can clock in when in the vicinity of employment. This is an excellent feature if you're in the building and save some time to go out of your way to clock into a punch clock Cons Wifi is not all that great sometimes. It can take some time to process and process and sometimes not connect at all. Switched from [UKG Pro](https://www.capterra.com/p/480/UKG-Pro/) I don't remember the name, but I find this much more easier to use once I got used to the new function Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AT Allysa T. Dog Groomer Retail ### "My Time review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 18, 2025 I have no other beef with it and love it. Pros I love my time and the flexibility it has for my work day Cons I HATE how i cannot click on an appointment without changing the time of the appointment. It would severely make my life easier if you could fix that bug. It will not allow me to open the appointment or click on it without me dragging it over times or trying 16 times. it happens more often on my phone than the computer Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CF Clarissa F. Trainer Consumer Services ### "MyTime for Important Scheduling and Reminders" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2024 It was excellent and I am very satisfied with it so far. Pros I like on this application, MyTime is that it is very accurate when reminding me with my schedules and daily agendas. Since I am the type of person who always forgot my schedules this one helped me. Cons None at the moment, I am still satisfied with this application since it is not expensive compares to others, aside from that it is very accurate on scheduling. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FG Fernando G. Owner Consumer Services ### "Creat online scheduling tool for small business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 March 25, 2024 Pros Layers over our website allowing people to book easily during off hours. Saves customer information so we can remarket. Cons we have to use their credit card processor and managing disputes is a challenge Reasons for choosing MyTime at the time it was the only option that we could find that was affordable and allowed us to layer over our website seamlessly Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Jasmin M. Salon Manager Veterinary ### "Multi Functioning Booking System " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 30, 2023 Makes day to day tasks move quickly, allows us to use the same system for multiple departments making cross pollination between departments even easier for the Customer experience. Pros We are able to use My Time in every department of our company from Retail, to Grooming, and Daycare. Payments, scheduling, and appointment booking all in one. Cons There are no alert icons for important things such as aggressive dogs, or medical conditions. There is only the note section. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SW Susan W. CEO Marketing and Advertising ### "Reconsider using MyTime" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 November 27, 2023 Salonspa Connection was hired to assist with marketing for a 2 location spa. Our plans did not include needing to deal with the spa's booking software, MyTime. We found out a lot of the customer experience issues the spa was having was due to MyTime, so we dug in to help. What we found was nothing helpful or good! We have been bounced around to multiple customer service, tech and sales reps, some who follow up and some who don't. If you talk to them on the phone you can almost guarantee no one is going to take your information or follow up about conversations and issues. This product does not work well for our client yet they have struggled through to try and adjust. Some of the customer service reps are good and some are not, just like in any company. There were so many issues with MyTime, I was pulled in to help resolve some of them. It was difficult to get our main issues heard- services not showing up and better organization/ categorization for services on the customer booking page. For some of the problems, there was no answer for how to resolve our issue, and we were continually told to talk to someone else about our problems, rather than MyTime facilitating the connection and solving our problems. Pros The calendar, that is about it! They offer features that may work nicely but it requires an upgrade from an already expensive program. Cons Customer facing booking page, difficult service creation and organization, overcharging for features that should be included without an upgrade- they nickel and dime you to death! You cannot get a hold of any decision makers or people who can help outside of a handful of customer service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BE Brian E. Owner Consumer Services ### "Unstable mobile platform and unprofessional management" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 6, 2023 The relationship started on the wrong foot, which should have been an indication of things to come. I was sold a solution, that never truly materialized. After everything was negotiated with their sales team, we went into the contact phase, at that point, the \[sensitive content hidden\], denied the agreement to seek a higher rate. His truly unprofessional manner throughout never demonstrated partnership nor an effort to build long term relationships. His demeanor and focus was always on the organizations bottom line. His lack of leadership has built an organization that is focused on a transactional relationship with their clients. We provided every opportunity for \[sensitive content hidden\] and his team to address our concerns, but nothing was every done. Needless to say, we have transitioned to a new solution that is more stable and a partner. We made the transition prior to the end of our contract with MyTime. So despite still having to pay the remaining term, it was the right decision for my business. It reminds me of the screen in Moneyball when Billy Bean is speaking with David Justice. “The Yankees are paying you $3.5MM to play against them!” I am willing to pay more, NOT to use MyTime, that should tell you everything you need to know! Pros The desktop version was usable, there is some value in some of the management reports. Cons The speed, lack of responsiveness and overall stability of the mobile application was detrimental to our business. \[sensitive content hidden\], was unprofessional, and transactional focused. He is not looking to develop long term relationships. Switched from [MoeGo](https://www.capterra.com/p/165732/MoeGo/) MyTime was dramatically (negatively) impacting our business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TY Theresa Y. Owner Retail ### "Disappointing product, unprofessional team, borderline scam" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 20, 2023 Pros It is a POS system, that we were required by our franchisor to use. Cons Team is completely unprofessional. The onboarding "specialist" was incompetent, and had difficulty scheduling our first meeting properly. Functionality is so limited. The system would have many errors and was extremely glitchy. Customer service is awful. When trying to troubleshoot, they would book "fake" appointments in the live system, which blocked off my stylists' availability and cost them customers. They continued to charge me, even after I cancelled service. Leadership does not seem to care to improve service. Seems like a borderline scam. I would have switched from them, except the franchisor required us to use them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Janelle W. Owner Health, Wellness and Fitness ### "Unfair cancelation policy" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 20, 2023 MyTime bullies the small business owner. Pros There were some good things about the software, but the bad out weighed the good, so I have nothing to say about any of the working features. What mattered to me was being able to cancel when I needed to cancel. Cons I used MyTime for several years, in which the contract auto renews, but if you want to cancel you only can cancel during the one month of the year that you joined. MyTime forces you to keep paying for their software even if you no longer need it.MyTime has no integrations worth using. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TD Todd D. Owner Cosmetics ### "Company does not honor agreements, zero intengrity. " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 21, 2023 If you own a multi location chain or franchise in the salon vertical, stay away. It is far from ready for an owner that has developed a multi location business. If you want to spend an enormous amount of time trying to fix the glaring issues with this software then by all means. Pros Customer facing is decent. Company stated they had a strong relationship with Google re Google booking. Not at all the case. Google has recommended several times that we stop using MyTime. CC processing via Tsys has been decent but that is not a result of MyTime it is a function of the processor. Cons \[SENSITIVE CONTENT\] is horrible. Support is spotty at best. No accountability. Very expensive. No failover in the event of www outage. Alternatives considered [ZENOTI](https://www.capterra.com/p/131057/ZENOTI/) Reasons for choosing MyTime Went with the franchise recommendations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/145188/MyTime/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)