# Autopilot Workflow Solutions Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Autopilot Workflow Solutions the right Workflow Management solution for you? Explore 9 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/145358/Autopilot/reviews

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Autopilot Workflow Solutions

4.1 (9)

[View alternatives](https://www.capterra.com/p/145358/Autopilot/alternatives/)

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Last updated August 24th, 2025

# Reviews of Autopilot Workflow Solutions

Ease of use

4.3

Customer Service

4.3

## Showing most helpful reviews

Showing 1-9 of 9 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Director of Marketing  
Internet  
Used the software for: 6-12 months

### "The best marketing automation for non-CRM users"

July 14, 2020

4.0

I use Autopilot as an extension of our product which sends automated transactional emails using SendGrid. I used Autopilot for automated email marketing.

Pros

I like the modern functionality that is automation and business workflow focused. There are tons of automation tools and functions that make this per-contact priced product significantly better than its email marketing competitors.

Cons

Autopilot fails when you compare it to a full service CRM. Having all your lead, user, and customer data in the same place as your communication platform is hugely adventageous. With Autopilot you have to push all that data in. That's not the worst thing in the world but it does add complexity and room for error.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Review Source

IB

Ian B.  
Director of Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Autopilot gets it done (even if you're not sure what "it" is) – but the cost reflects that."

December 11, 2019

4.0

Overall, I believe Autopilot is the best automation suite (not just for marketing) available to non-developers. It is more costly than some alternatives, but it is also capable of accomplishing vastly more. Don't measure it only in campaign performance, seek to automate entire job functions and measure its value by the fixed costs you can eliminate within your business. By that standard, it is easily a net positive for businesses which are looking to scale effectively. All this, plus the most inventive and easy-to-understand UX in the space make Autopilot my top recommendation.

Pros

I was first drawn to Autopilot for their focus on building integrations with many many other products. Autopilot can do almost anything you need via a native integration. What it can't get done that way can almost always be accomplished with Autopilot + some configuration in a 3rd party software. And, if that ever doesn't work, the Zapier integration covers just about everything else. Need to send emails to people in a western timezone that have viewed a specific page of your website and refuse to respond to automated text messages, but only when it is raining in Fresno? Autopilot can do that kind of crazy nonsense pretty easily.

Cons

Autopilot's documentation often doesn't go quite as in-depth as is necessary to support the sophisticated work the platform can accomplish. Unlike many automation systems, it really lets you take advantage of all of your structured data to build out complex logic, quickly identify relevant slices of your userbase, and write new pieces of structured data to leverage. It is more like a visual programming language than a traditional automation solution. This is great, but the documentation needs to be commensurate with this capability. Some pieces of data and functions are case sensitive, others are not... often answering simple questions like these requires getting on with their support team. The platform would be easier to use if this kind of detailed information was codified and accessible.

Alternatives considered

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Reason for choosing Autopilot Workflow Solutions

Pardot insists on putting UX and functionality barriers between automators and their data. It always felt like it was telling me what I should be doing instead of merely functioning as an interface for building automation. The end result is a piece of software that does several things incredibly well, but is ultimately limiting in the scope of projects it is able to tackle.

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Zoho is extremely affordable, but it is not conducive to building out an automation stack that goes beyond merely "campaigns." Autopilot makes it easy to build automations that serve just as basic data functions, allowing campaigns, CRM data and analytics to interact and layer upon each other to create much more sophisticated results. Autopilot interacts with internal and external audiences at every level of the customer lifecycle (marketing, sales, support, retention, AR/AP) and that just isn't possible – or at the very least not at all intuitive – within Zoho.

Review Source

TB

Tanya B.  
Sr. CRM Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "On the expensive side, and limited features with many bugs"

May 14, 2022

3.0

In the end we spent hours writing CS complaints, bug requests, pricing adjustment due to lost business. Would work well for very small business, but if you have a CRM team, this is not the tool.

Pros

easy to use for junior team members, instinctive implementation for flows. Can achieve a lot within a flow, example, adding contacts to lists based on their actions on emails, SMS etc. Allows to add multiple triggers and flows within on workflow page

Cons

Has many quirks. Ex. the backend logic for flows often breaks and the CS -Tech team is also unable to answer how some contacts were removed or added to a flow. Contact duplication happened several times and team was unable to find the answer, this reflected inn our pricing going multiple fold.

Review Source

DS

Dov S.  
Head of operations  
Marketing and Advertising  
Used the software for: 1-2 years

### "Simple, effective and easy to use"

June 29, 2017

5.0

Pros

Easy for anyone to understand very quickly. Doesn't need someone very technical to set up. Has a great extension for outlook which is really useful. Also has easy replies via email which for simple processes allows you to execute in a flash.

Cons

No app, so very much web based. There is a mobisite but obviously can't get notifications on your phone

Review Source

LH

Lynda H.  
SharePoint Consultant  
  
Used the software for:

### "Complete management of our Help Desk!"

September 1, 2015

5.0

Before signing up with Autopilot, managing our Help Desk was an unpleasant challenge. Since subscribing to Autopilot, we now have complete control of every support request, visibility of each ticket throughout the process and such valuable insight into our business through the reporting feature. Autopilot was rolled out really quickly to the team - with very little training required because it's so intuitive! We love the discussion functionality and how everything related to that support request is bundled with the task - we don't have to search for emails anymore, which is saving us so much time. We now have the right team in place because we know where our time is being spent. Our turnaround times have improved substantially and we are able to offer our clients great service. We couldn't do without Autopilot!

Review Source

VR

Verified Reviewer  
Head of Growth  
Information Technology and Services  
Used the software for: Less than 6 months

### "Not scalable"

June 16, 2020

2.0

Email distribution is reliable unless your journey is flawed. There is no automation to check your journey as you build it, you have to request a check and wait for a response.

Pros

The interface is fairly intuitive and you can batch emails easily. Otherwise, it doesn't seem to be a scalable marketing automation tool.

Cons

1\. There are a lot of bugs 2. You can't get a real person on a phone or video call 3. There aren't error alerts if something breaks 4. There isn't an easy way to update journeys en masse

Review Source

TN

Tumbikani N.  
CEO  
  
Used the software for:

### "The software is quite intuitive and adoption has proven quite seamless. Easy to implement."

September 9, 2015

5.0

The software does exactly what it promises; workflow solutions. It's provided a single process point for all our internal processes that were typically floating around on paper or sitting in my email inbox. The software has also delivered on the experience we were promised, without rendering all sorts of bugs that would hinder our experience and business processes. The forms are quite customisable and where complex customisation is required, the support team is very helpful and generally can help get the desired outcome. It would be great if the software could allow for more complex workflow rules though, but that may be in the future plans of the developer.

Review Source

GH

Gavin H.  
  
  
Used the software for:

### "Development of Customised Sales and Baseline Feasibility Workflows"

September 2, 2015

4.0

AutoPilot provided a professional, efficient service, backed by excellent technical staff who understood the requirement quickly and provided the exact solution required.

Review Source

SS

Shoaib S.  
People & Culture Officer  
Financial Services  
Used the software for: I used a free trial

### "User Friendly and packed with features."

July 1, 2019

5.0

Pros

I tried Autopilot for a specific need we had for our marketing campaign, and getting started and used to creating a workflow was so easy, i did not even have to take a demo call. Its as easy as drag and drop on the canvas, and there are plenty of alternative options you can choose whenever a certain trigger is met.

Cons

i can't think of any cons i came about Autopilot while i was testing it. It is well scripted and very easy to manage.

Review Source

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[Business Process Management](https://www.capterra.com/business-process-management-software/)[Workflow Management](https://www.capterra.com/workflow-management-software/)

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