# Guru Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Guru Software - reviews, pricing plans, popular comparisons to other Knowledge Management products and more. Source: https://www.capterra.com/p/145390/Guru --- # Guru Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 25, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Guru ## What is Guru? Guru is the AI Source of Truth for your company. Connect everything your teams know—from chats and docs to apps and AI tools—and get cited, permission-aware answers wherever you work. Guru unifies knowledge across your tech stack, powers other AIs like ChatGPT and Claude with verified context, and keeps information accurate automatically. Connect your knowledge. Access it everywhere. Continuously build trust. ## What is Guru used for? [Knowledge Base](https://www.capterra.com/knowledge-base-software/)[Knowledge Management](https://www.capterra.com/knowledge-management-software/)[Remote Work](https://www.capterra.com/remote-work-software/) Overall rating Based on 639 user reviews Reviews sentiment Positive 99% Neutral 0% Negative 1% Pros & cons Efficient customer support enablement Centralized collaborative knowledge sharing Recurring technical and usability problems Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Guru?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.getguru.com&name=Guru) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Guru 4.8 (639) VS. [4.6 (5,054)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting Price Contact vendor Starting Price $29 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (639) Ease Of Use 4.7 (5,054) Value For Money 4.8 (502) Value For Money 4.5 (4,819) Customer Service 4.8 (523) Customer Service 4.6 (4,837) ## Guru alternatives [4.5 (3,663)](https://www.capterra.com/p/136446/Confluence/reviews/) Starting price $5.42 Per User, Per Month Highest Rated [4.7 (290)](https://www.capterra.com/p/177031/Document360/reviews/) Starting price Contact vendor for pricing [4.7 (102)](https://www.capterra.com/p/130533/Helpjuice/reviews/) Starting price $120.00 Per User, Per Month [4.4 (18,767)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/224830/Guru/alternatives/) ## Who uses Guru? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Efficient customer support enablement 99% positive reviews out of 76 Most reviewers find customer support features help deliver accurate, timely resolutions and improve client satisfaction. Emy S Customer Support Specialist, 1,001 - 5,000 employees. "The instant access to accurate information ensures we can provide timely and precise support to our customers." Recurring technical and usability problems 61% negative reviews out of 36 Most users report bugs and issues cause occasional crashes, confusing layouts, and minor disruptions to workflow. Matthew S DevOps Engineer, 51 - 200 employees. "Having a background in web development, the lack of cross-compatibility is upsetting to see and experience, especially in this current age of tech - 20 years ago, it was a different story." Centralized collaborative knowledge sharing 98% positive reviews out of 46 Most reviewers describe information sharing as intuitive, fast, and highly collaborative across teams and platforms. Matthew C Senior UX Designer, 51 - 200 employees. "Its intuitive interface and extensive feature set have allowed us to significantly improve the efficiency with which we share and retrieve information." Essential daily workflow companion 100% positive reviews out of 20 Most users report daily use streamlines tasks, boosts productivity, and provides reliable answers for work. Pierce O Technical Support Specialiast, 1,001 - 5,000 employees. "Guru makes my working life much easier for my daily tasks enabling to serve clients better" ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Knowledge Management 4.9 (318) 77.04% of 318 reviewers that rated this feature as important or highly important With Guru’s knowledge management capabilities, you get a centralized, easily accessible repository that supports real-time updates, verification, and collaboration. Reviewers appreciate the intuitive organization, instant information access, and seamless integration with tools like Slack. Full Text Search 4.7 (295) 68.81% of 295 reviewers that rated this feature as important or highly important Guru’s full text search enables you to quickly find relevant information across all content fields. Users say this aspect boosts efficiency, delivers precise results, and is especially valuable for locating knowledge without knowing exact titles or categories, though some mention occasional irrelevant results. Catalog Management 4.7 (255) 68.63% of 255 reviewers that rated this feature as important or highly important This capability lets you systematically organize content into categories, collections, and boards for efficient navigation. Reviewers indicate that cataloging makes it much easier to locate information, improves onboarding, and enhances productivity by reducing time spent searching. Text Editing 4.6 (187) 55.08% of 187 reviewers that rated this feature as important or highly important You can easily create, update, and format knowledge cards with Guru’s text editing tools. Some reviewers find the editor intuitive and helpful for keeping content current, but others mention limited formatting options and occasional usability frustrations. Knowledge Base Management 4.9 (170) 82.35% of 170 reviewers that rated this feature as important or highly important Guru offers a streamlined way to manage and update your knowledge base, keeping information accurate and organized. Users think the platform’s verification, categorization, and reporting tools help maintain a single source of truth and simplify daily operations for all teams. Content Library 4.8 (191) 74.35% of 191 reviewers that rated this feature as important or highly important Centralized repository to store content and assets Guru 99 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Continuous profile-based stream of news and activity A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Assign issues and tasks based on availability or required skills Record and send audio and/or video files by online message or chat Track visitors'/audience's responses across web pages and other optimized content Track and manage schedules and meetings via an integrated calendar This capability lets you systematically organize content into categories, collections, and boards for efficient navigation. Reviewers indicate that cataloging makes it much easier to locate information, improves onboarding, and enhances productivity by reducing time spent searching. Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import, collect, and capture data from multiple sources Import and export data to and from software applications Tools that provide relevant information at specific times to support judgments and courses of action Online forums/groups where users can ask questions, share ideas, best practices, etc. Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Editing tool that allows users to drag and drop images, icons, widgets, or other components Receive and/or send email notifications for urgent updates, requests, or other information Monitor and track what your employees are doing Access names, contact information, and roles of employees in a centralized repository Tools to improve and measure employee satisfaction and involvement Process of familiarizing new employees with the company, their position, and responsibilities A list of events with their respective dates Faceted Search/Filtering Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Create, save, and store files Public or private sharing of digital files such as documents, audio/video, images, and more Designed for large businesses Guru’s full text search enables you to quickly find relevant information across all content fields. Users say this aspect boosts efficiency, delivers precise results, and is especially valuable for locating knowledge without knowing exact titles or categories, though some mention occasional irrelevant results. Use AI to generate content in the form of text, images, videos, etc. Compile and organize data into specific metrics Guru offers a streamlined way to manage and update your knowledge base, keeping information accurate and organized. Users think the platform’s verification, categorization, and reporting tools help maintain a single source of truth and simplify daily operations for all teams. With Guru’s knowledge management capabilities, you get a centralized, easily accessible repository that supports real-time updates, verification, and collaboration. Reviewers appreciate the intuitive organization, instant information access, and seamless integration with tools like Slack. Ability to chat online in real time Send messages to multiple recipients at the same time Access software remotely via mobile devices A way of interacting with a mobile application using items such as windows, icons, and menus Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Manage and support multiple languages Allows users to manage data from a number of sources Ability to interact with the application using human languages such as English Create and update newsletter content to increase engagement Pre-defined templates within a library for common cases such as contracts, websites, emails, and more Tools to facilitate the production of information and promote efficiency Reporting on how each user, task or process has advanced since its initiation Plan and coordinate all the resources, costs and time needed to execute assignments See options for potential search queries within the system Ability to see if recipient has viewed/opened the message Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Timed notification for any upcoming task, deadline, appointment, or activity Access work applications remotely, for when working away from the office and/or traveling Provide support to your customers and employees remotely over a shared network Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Input different types of content and edit text formats, fonts, font sizes, and colors Send individual or bulk text messages at predetermined times Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Online portal through which end users can access the system, manage tasks, or obtain information Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Sample files or documents that could be customized as needed or used as is Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc You can easily create, update, and format knowledge cards with Guru’s text editing tools. Some reviewers find the editor intuitive and helpful for keeping content current, but others mention limited formatting options and occasional usability frustrations. Set up connections to third-party platforms to improve business processes A digital list of items that need to be completed Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks An extended application or connector that enables users to perform additional services with their current set of tools An informational database that allows users to add, delete, or revise content Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.8 (639) 4.8 Based on 639 reviews ## Pricing Value for money 4.8 (502) ### Starting price Contact vendor for pricing Free trial available [View all Pricing Plans](https://www.capterra.com/p/224830/Guru/pricing/) Value for money 4.8 (502) 4.8 Based on 502 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Rippling](https://www.capterra.com/p/172127/Rippling/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (523) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (523) 4.8 Based on 523 reviews ## User reviews Overall rating 4.8 Based on 639 reviews Filter by rating 5(555) 4(77) 3(3) 2(1) 1(3) Mentioned topic Sorted by most recent ER EVANGELISTA, R. Inbound Sales Representative Retail ### "Excellent Knowledge Base Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2026 It was perfect its my life saver makes my cases more easier and accurate in just one search all information you need is there. Pros Guru is more informative tool that we are using to resolve my everyday cases. Its very helpful because all answer is their you just need to familiarize to it. Cons A lot of information you need to be specific with the information you need in order for you to get the correct answer you need Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Jenna G. Customer Service Associate II Telecommunications ### "Goodbye, confusing folders. Hello, Guru." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 8, 2026 I’ve had a top notched experience with Guru for almost 3 years now! When I first started, I was overwhelmed with all the information I had to learn, but with Guru, everything was easy, without feeling like I was annoying my team lead and co-workers from time to time. It’s super simple to search, and I love that I can see exactly when a piece of info was last updated so I know I'm not looking at an outdated info. Pros I just started a new role from my company and Guru has been a lifesaver. Instead of bothering my team lead every 3 minutes, I just search on Guru first. It’s really straightforward and honestly feels like having a cheat sheet for work. Cons Guru will really force you to be organized! You can't just be messy with your files like you can in Google Drive. LOL Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SR senya r. Sr. Director Computer Software ### "Ease of use, custmer support!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2025 I love it. From the start: evaluating it, learning, doing implementation, training and using this product. Support is good as well. Pros Easy of implementation, ease of use. Also easy to modify, customize and use. customer support is also good. Cons Moving cards around. Somewhat not too intuitive. Reports of usage also need some work. Overall it is a quality product. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reasons for choosing Guru ease of use, functionality, stability, customer support Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KD Kerri D. Implementation Consultant Information Technology and Services ### "Give Guru a try, you will like it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 28, 2025 I've had a great experience with guru and my clients like it too, both internal and external. It saves me time from having to explain myself multiple times or have to create something manually each time. Pros It is easy to learn and even easier to begin using! The simplicity of the software and being able to share it in different formats has been very helpful. Friendly user interface. Cons Nothing really, except that I really can get confused saving the newly created guru in the right space to be found by others. Very minor item. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR John R. Customer Success Manager Health, Wellness and Fitness ### "Simple and Straightforward" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 18, 2025 It's pretty good. I don't really have any complaints. It has a clean interface and a simple set of features. Pros It's useful for sharing information internally. We use Guru Cards as a secure source of truth for pricing, feature availability, and more. Cons I want it to be more customizable and interconnected from one card to another. I prefer using Google Sites. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TR Tori R. Client Success Manage Restaurants ### "Positive Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 6, 2025 Very positive- especially useful when joining a new organization. The search experience is very functional and makes things easy as well. Pros The ability to create pages easily and find cards is very useful. I use Guru very often in my day-to-day. Cons It would be nice to be able to sort cards by type/category more easily. My organization has had an influx of new cards made and it can be difficult to sift through them. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TD Thomas D. Adjuster Insurance ### "Easy and efficient. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2025 Guru is state of the art. It is quick and easy to use and makes sharing information within your company very easy. Pros Guru in very easy to use and takes little to no training. It is very east to share files and links through Guru and it can integrate with many popular CRM programs. Cons I haven't ran into any issues yet but I will be sure to update my review if we do run into any issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GS Gregory S. sales agent Real Estate ### "Sales Agent" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 26, 2025 I have recently been hired ny this company and so far I have almost completed onboarding and training with it Pros Ease of use. I like the flexibility. I.like the comprehensiveness. Though new to the product it has helped Cons I havent had any negative experiences yet with this product especially since i am new to this company Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PM Patrick M. Benchmarking Associate Consumer Services ### "Such a very good experience with Guru!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 24, 2025 I love working with Guru because it makes my workloads very easy to manage which is very helpful and convenient for me Pros I like how user-friendly the interface is and how easy to use the Guru itself, it makes me want to use it more often or even share it to a friend. Cons Maybe the security for me. Don't get me wrong though their security is good enough but there's so many rooms for improving their security services. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Sev A. Artist Support Consumer Services ### "Guru, a teacher and a sleek web-designed project. Teaches us the process and stores information for all." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 9, 2025 The name of the system suits it well. Guru, by definition, a teacher. Akin to its moniker "Guru", the program stores information well, sorts it out clearly, makes it readily available for both discussion and steadily teaches those who rely on it with its compact design. Readily available information at the type, click and enter of an input, Guru makes itself worth its services. Far from being the perfect tool however, it still lives to its reputation and continues to be reliable to every account that requires its use. Pros Guru has been a stable knowledgebase tool for both beginners and tenured employees, account and business managers, Quality Analysts and Subject Matter Experts in every process-outsourced business. Its sleek and quick design as a collection of cards enables any supporting agent to briefly discuss, update and highlight any internal and external changes in information and anything regarding process-wise it allows teams to digress updates flexibly and precisely. By being readily available and easily accessible with a clear set of "access" to each level of employee Guru has become - in my opinion - a staple for any business that requires a specific set of skill that is easily discussed, shared and utilized to better assist the consumers it serves and the client that relies on it. Cons Guru's accessibility and openness have also made it 'too open' yet "too small" in my perspective. While this barely states that this is an onset compared to the good things that Guru has, it does complicate its use on an effective degree. Enough to confuse its users by being too available for its users. In a simpler sense, creators can simply create more and more cards, enough to confuse both beginner and tenured agents in the company. This can cause confusion as to what card to change when a company-wide update comes in, or what card to hide when a new change in the company's internal information pushes through. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/224830/Guru/reviews/) Popular comparisons [Connecteam vs Guru](https://www.capterra.com/compare/153140-224830/Connecteam-vs-Guru)[Confluence vs Guru](https://www.capterra.com/compare/136446-224830/Confluence-vs-Guru)[Document360 vs Guru](https://www.capterra.com/compare/177031-224830/Document360-vs-Guru)[Helpjuice vs Guru](https://www.capterra.com/compare/130533-224830/Helpjuice-vs-Guru)[Salesforce Sales Cloud vs Guru](https://www.capterra.com/compare/61368-224830/Salesforce-vs-Guru) [Freshservice vs Guru](https://www.capterra.com/compare/132997-224830/Freshservice-vs-Guru)[monday.com vs Guru](https://www.capterra.com/compare/147657-224830/monday-com-vs-Guru)[Bitrix24 vs Guru](https://www.capterra.com/compare/113540-224830/Bitrix24-vs-Guru)[Mayday vs Guru](https://www.capterra.com/compare/224830-247599/Guru-vs-Mayday)[KnowledgeOwl vs Guru](https://www.capterra.com/compare/132902-224830/KnowledgeOwl-vs-Guru)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. 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