--- title: "Unbounce Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Unbounce Software - reviews, pricing plans, popular comparisons to other Landing Page products and more." source_url: "https://www.capterra.com/p/145639/Unbounce/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Unbounce Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Unbounce ## What is Unbounce? Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build higher-converting campaigns that’ll help you scale your marketing without limits. ## What is Unbounce used for? [Landing Page](https://www.capterra.com/landing-page-software/)[AB Testing](https://www.capterra.com/ab-testing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 255 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Rapid, customizable landing page creation Streamlined A/B testing workflow High cost for small businesses Starting price $74 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Unbounce?[Manage this product listing](https://www.g2.com/products/unbounce-unbounce-landing-pages/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Unbounce 4.5 (257) VS. [4.7 (124)](https://www.capterra.com/p/10005661/Zoho-LandingPage/reviews/) Starting Price $74 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (250) Ease Of Use 4.6 (1,159) Value For Money 4.2 (186) Value For Money 4.6 (1,116) Customer Service 4.4 (177) Customer Service 4.5 (1,105) ## Unbounce alternatives [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [Divi](https://www.capterra.com/p/201958/Divi/) [4.8 (1,159)](https://www.capterra.com/p/201958/Divi/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201958/Divi/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,818)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) [View all alternatives](https://www.capterra.com/p/145639/Unbounce/alternatives/) ## FAQs about Unbounce Overview ### What problems does Unbounce solve? Unbounce solves delays in launching campaign-specific landing pages by letting marketers build, customize, publish, and reuse pages without waiting on developers or designers. Its templates, drag-and-drop editor, mobile controls, integrations, conversion tracking, and A/B tests help PPC teams, demand generation teams, agencies, and small marketing teams test messaging, route leads, and improve campaign conversion rates. Answer based on 223 reviews Overview ### Which roles and teams benefit most from Unbounce? Unbounce is most used by marketing managers, digital marketing specialists, and demand generation teams creating landing pages for campaigns, lead capture, and conversion testing. Marketing directors and CMOs oversee campaign performance, while founders, owners, and consultants build focused pages for customer acquisition, promotions, and validating offers. Answer based on 235 reviews Overview ### What company size and industries is Unbounce built for? Unbounce is built for small businesses, which represent 85% of reviewers, and Marketing and Advertising teams, at 39%. The platform targets SaaS, e-commerce, and agencies, while also serving Computer Software (9%) and Internet (6%) organizations. Its most common use is creating landing pages, reported by 62% of reviewers. Answer based on 257 reviews Features and Usability ### What are the key features of Unbounce? Unbounce includes core landing page creation features: customizable templates, a drag-and-drop editor, form builder, and separate desktop and mobile page editing. Its most-discussed conversion tools include A/B testing, lead generation, and reporting and analytics, helping teams test page variants, track conversions, and connect captured leads to CRM systems. Answer based on 194 reviews Pricing ### How much does it cost and what fees or limitations are included? Unbounce offers Build at $74 per month, including one domain and up to 20,000 unique visitors. Experiment costs 112 monthly for two domains and unlimited A/B testing, while Optimize costs 187 for three domains and up to 50,000 visitors. A free trial is available. Reviewers often call pricing expensive, citing added domain and traffic-volume costs. Answer based on 70 reviews Integrations ### Which third-party tools and platforms does Unbounce integrate with? Unbounce integrates with over 50 integrations, including Mailchimp, Marketo Engage, Salesforce, Constant Contact, Slack, ActiveCampaign, Google Ads, and Google Analytics 360. Its connections cover email marketing, CRM, advertising, analytics, and communication workflows, allowing landing-page leads and campaign data to move between commonly used marketing platforms. Answer based on 30 reviews Getting Started and Support ### How easy is it to onboard and train a team on Unbounce? Unbounce is relatively easy to onboard for marketers and nontechnical users building pages from templates, while experienced web users can move quickly. Live online sessions, webinars, documentation, and videos support training. Reviewers note that advanced tracking, customizations, integrations, and desktop-to-mobile editing require more practice for admins and less technical teams. Answer based on 29 reviews Getting Started and Support ### What customer support options does Unbounce offer, and how do users rate the experience? Unbounce offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Many users report fast, helpful responses, clear instructions, and useful community guidance. However, some describe difficulty reaching support, article-only replies that miss the issue, slow email responses, and frustrating service for complex requests or billing concerns. Answer based on 53 reviews Templates ### How good are Unbounce landing page templates? Unbounce provides a broad selection of landing page templates that marketing teams can customize for campaigns, offers, and brand styling. Users value the reusable layouts and no-code starting points, while some want more B2B-specific options, simpler designs, and greater visual customization without graphic design or vector-editing skills. Answer based on 45 reviews ## Pros and Cons Rapid, customizable landing page creation 94% positive reviews out of 164 Most reviewers find landing pages easy to build, highly customizable, and effective for quickly launching campaigns. Josh L. Creative Director, 2 - 10 employees. "Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns." High cost for small businesses 62% negative reviews out of 45 Some reviewers find pricing expensive compared to alternatives, making it less accessible for startups or limited budgets. Streamlined A/B testing workflow 93% positive reviews out of 29 Most reviewers appreciate A/B testing for its simplicity, allowing quick variant creation and actionable optimization insights. Flexible and intuitive page editor 95% positive reviews out of 22 Most reviewers describe user interface as intuitive, enabling easy customization and efficient page management without coding. ## Features AI summary Based on 3,581 Landing Page reviews Capterra reviewers highlight these as the features buyers value most when choosing a landing page solution: - **Real Time Editing** (**51%** of reviewers rated this feature as critical) - **Design Management** (**53%**) - **Website Management** (**56%**) Unbounce supports **Real Time Editing**, which gives teams a faster way to update landing pages and make changes as campaigns evolve. However, it does not include **Design Management** or **Website Management**. Instead, it offers **Customizable Branding** (**51%**), a feature that can help businesses keep pages aligned with brand standards even without broader design or website oversight tools, providing teams with more consistency when building and updating campaign pages. Real Time Editing 4.2 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Preview and make real-time changes in the web content Customizable Branding 4.6 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Form Builder 4.3 (20) 60.00% of 20 reviewers that rated this feature as important or highly important Adds a customizable form to the landing page, usually for the purposes of lead generation Customizable Templates 4.4 (17) 41.18% of 17 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements A/B Testing 4.9 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Conversion Rate Optimization 4.4 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Unbounce 24 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Adds a customizable form to the landing page, usually for the purposes of lead generation Create landing pages or online forms designed to capture new leads and prospects Manage the process of attracting and converting business prospects into leads Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Preview and make real-time changes in the web content Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Optimize and manage the search engine optimization efforts for a website or digital content Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Get Advice We can help you find the software with the features you need. Features 4.4 (238) 4.4 Based on 238 reviews ## Pricing Value for money 4.2 (186) Free Trial [View pricing plan details](https://www.capterra.com/p/145639/Unbounce/pricing/) Build $74.00 Flat Rate,Per Month It includes: - landing page builder - Unlimited landing pages, popups, and sticky bar - Form builder - Free page hosting - Built-in AI copywriting - Custom scripts - 1,000+ integrations and apps - Unlimited conversions - 1 domain - Up to 20,000 unique visitors - Customer support though phone, email, and live chat Experiment $112.00 Flat Rate,Per Month It includes: - Everything in Build, plus... - Unlimited A/B testing - Test unlimited page variants - Advanced reporting - Dynamic text replacement - Industry benchmark insights - Unlimited conversions - 2 domains - Up to 30,000 unique visitors - Customer support through phone, email, and live chat Optimize $187.00 Flat Rate,Per Month It includes: - Everything in Experiment, plus... - AI traffic optimization - Visitor behavior insights - Advanced targeting - Custom scheduling - Unlimited conversions - 3 domains - Up to 50,000 unique visitors - Customer support through phone, email, and live chat Concierge $649.00 It includes: - Everything in Optimize, plus... - Dedicated customer success manager for ongoing support - Access to implementation services - Client and user management - Unlimited client instances - Audit logs - Unlimited conversions - Starting at 5 domains - Starting at 100,000 unique visitors - Flexible add-on plans to pay as you grow - Customer support through phone, email, and live chat Value for money 4.2 (186) 4.2 Based on 186 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (177) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (177) 4.4 Based on 177 reviews ## User reviews Overall rating 4.5 Based on 255 reviews Filter by rating Counts reflect reviews available in this feed. 5(165) 4(71) 3(13) 2(1) 1(5) Mentioned topic Recent reviews first, then most helpful Dennis S. CEO Used the software for: 3-5 years ### "Unbounce was good. But every other competitor out there is better now." 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 2, 2025 When we reached out to their support team for clarification, the only response we got was “it’s part of a new company strategy.” We requested a refund for one of the penalty charges—denied. We asked for a partial refund after canceling our annual subscription—also denied. The only solution they offered was an upgrade to a more expensive plan, with a small discount, essentially asking us to pay even more. It’s unfortunate to see a product we once trusted become so focused on profit at the expense of its users. Corporate greed has taken away everything that made Unbounce great. Pros We've relied on Unbounce for several years as a key part of our marketing strategy, especially for building landing pages. Its features met all our needs, the pricing was reasonable, and the performance of our campaigns consistently delivered strong results. Most importantly, our customers were satisfied with the experience the landing pages provided. Cons While Unbounce had been a reliable tool for our marketing efforts over the years, recent changes to their pricing strategy have been deeply disappointing. Our subscription cost increased by an astonishing 415% in less than a year, with no added value to justify the hike. Even more concerning, they introduced new usage caps—previously nonexistent—and imposed a monthly penalty of 30% of the total annual subscription for exceeding these limits. This fee is neither reasonable nor clearly disclosed, making the change feel abrupt and unfairly one-sided. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jordan D. Marketing Analytics Specialist Used the software for: 3-5 years ### "Who knew spinning up landing pages could be this easy?" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 5, 2019 Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce! Pros As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution. Cons Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "Strictly for Landing Pages & Experimentation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 30, 2022 We wanted to get a campaign live by the weekend and we were only left with a few days, so unbounce was the obvious choice for us since it was fairly easy to execute and get it live. Pros Unbounce was super helpful in helping us creating light and nimble landing pages for campaigns. alongside, it has an easy to view dashboard and helpful integrations that can help us run end to end automations efficiently. We were able to get two heavy landing pages up and running in just about 2 days. Keeping in mind that we were far from perfect while executing. Cons I think mobile compatibility is where we struggled the most. Since our product has largely desktop users, it wasn't a big issue, but mobile responsiveness was a big problem. Alongside that, there could be a better repository of pre-built blocks that we could experiment with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ed S. CVO Used the software for: 3-5 years ### "Unbounce is a super great drag and drop landing page platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 10, 2022 The experience has been awesome, there customer service is first rate and they have gone over and beyond taking time with me to learn the platform in the beginning as it pertained to my use case. Love their support. Pros Simple to use, simple to integrate with our tech stack, specifically SFDC and Marketo and finding professionals to build our designs has been super easy with their market place of recommended professionals and our experience using one of the agencies has been an incredibly valuable asset for us and I also love the fact we can offer Landing Pages as a Service to clients who want maximum conversions from the work we do for them around lead generation and lead conversion!! Cons There isn't the ability to build multi-step optin processes out of the box without adding code to the page to create this functionality which boosts conversion and the trick is having the ability to push each stage of the optin process data into our crm and or our clients. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Josh L. Creative Director Used the software for: Less than 1 year ### "Unbounce Leads the Way for Many Reasons" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 15, 2024 Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns. Pros Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well. Cons Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Freelance Consultant Used the software for: 1-3 years ### "It's like a German Shepherd: Get good at handling it and it will be a faithful companion to you. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 14, 2020 Unbounce makes designing high-converting landing pages easy, also for non-technical folks. It's been a faithful companion for two years now and till today I haven't found an LP builder that offers me the same value at the given price point. Pros It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity. I personally also like the Smart Traffic feature which reliably gets me good results. Cons The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thiago R. Media Analyst Used the software for: 1-3 years ### "Amazing tool, but a little pricey" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 August 20, 2020 Fast and easy to create landing pages, with a great amount of possibilities to integrate with other tools. Pros Huge amount of possible integrations, easy to use, robust. Cons A little expensive, for Brazilians with such a devalued currency. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Online Advertising Consultant Used the software for: 1-3 years ### "Quick and easy drag and drop webpage builder" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 11, 2019 Customers are sometimes hesitant to implement (CRO) changes to their website, especially when we advice to change a lot of things. Unbounce gives the opportunity to design and make our suggested changes and test them without having to change the actual site of the customer. This lead to more sales of CRO and webbuild/-design projects after doing an Unbounce trajectory. Pros It's easy to use and implement for our customers. The drag and drop system feels intuitive. Integration within the overall website is easy and the tracking possibilities are (once you figure it out) good. Cons The impact on changes made in the desktop versions of the pages you make often makes the mobile page go totally wrong, different than expected. Unbounce makes an automatic translation of the destop pages you make to mobile, I think this could be done better. It takes up a lot of time to fix the mobile page and you are actually making 2 pages per page you make. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ana C. Marketing Operations Used the software for: 1-3 years ### "Easy and useful" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 17, 2020 In general, the experience is good and it allows you to create visually beautiful and mobile optimized landing pages. Pros It allows you to personalize every detail of the landing page without knowing HTML, CSS... Cons Some features need a bit of coding and we have to use external forms (HubSpot forms) because the ones with Unbounce have very limited options. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LD Laura D. Client Success Specialist Used the software for: 3-5 years ### "Unbounce Is Key for Lead Generation Landing Pages" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 25, 2025 Overall, Unbounce is the primary landing page tool our agency uses to create landing pages for lead generation. We use it for pledges, petitions, and downloadable offers. Pros Unbounce is a great platform to create and customize tailored landing pages for any marketing campaign. Cons The analytics in Unbounce are not always 100% accurate. For example, it will tell you how many "leads" were generated from a campaign, but if you export the results, they do not always match the dashboard analytics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/145639/Unbounce/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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