# Unbounce Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Unbounce Software - reviews, pricing plans, popular comparisons to other Landing Page products and more.

Source: https://www.capterra.com/p/145639/Unbounce/

---

# 

 Unbounce Software Review 2026: Features, Integrations, Pros & Cons

Last updated on February 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Unbounce

## What is Unbounce?

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build higher-converting campaigns that’ll help you scale your marketing without limits.

## What is Unbounce used for?

[Landing Page](https://www.capterra.com/landing-page-software/)[AB Testing](https://www.capterra.com/ab-testing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Top alternative

Featured

Overall rating

Based on 257 user reviews

Reviews sentiment

Positive

93%

Neutral

5%

Negative

2%

Pros & cons

Rapid, customizable landing page creation

Streamlined A/B testing workflow

High cost for features offered

Starting price

$74

Flat Rate, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Unbounce?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://unbounce.com&name=Unbounce)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Unbounce

4.5 (257)

VS.

[4.3 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting Price

$74

Flat Rate, Per Month

Starting Price

$12

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (250)

Ease Of Use

4.3 (1,157)

Value For Money

4.2 (186)

Value For Money

4.1 (1,114)

Customer Service

4.4 (177)

Customer Service

4.2 (1,103)

## Unbounce alternatives

Highest Rated

[Divi](https://www.capterra.com/p/201958/Divi/)

[4.8 (1,157)](https://www.capterra.com/p/201958/Divi/reviews/)

Starting price

$89.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/201958/Divi/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,737)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169007/Wix/)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[4.7 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/136603/MailerLite/)

[Elementor](https://www.capterra.com/p/169468/Elementor/)

[4.6 (906)](https://www.capterra.com/p/169468/Elementor/reviews/)

Starting price

$11.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169468/Elementor/)

[View all alternatives](https://www.capterra.com/p/145639/Unbounce/alternatives/)

## FAQs about Unbounce

Overview

### What problems does Unbounce solve?

Unbounce solves slow campaign launches, dependence on developers or designers, and weak conversion optimization by letting marketing and PPC teams quickly build, customize, publish, and A/B test landing pages without coding. Demand generation teams, agencies, and small marketing teams benefit most from faster lead capture, campaign-specific targeting, and simpler integration with CRMs and ad tools.

Answer based on 221 reviews

Overview

### Which roles and teams benefit most from Unbounce?

Unbounce is most used by marketing teams, digital marketing specialists, and demand generation leaders who build landing pages, test campaigns, and improve conversion rates. Founders, owners, and CEOs benefit from launching promotions quickly without heavy development support, while consultants and creative leads use it to deliver branded pages for clients and campaigns.

Answer based on 235 reviews

Overview

### What company size and industries is Unbounce built for?

Unbounce is built mainly for small businesses, which make up 85% of reviewers, and for Marketing and Advertising teams at 39%. It serves SaaS, e-commerce, and agencies, with additional use across Computer Software at 9% and Internet companies at 6%, most often for landing pages.

Answer based on 257 reviews

Features and Usability

### What are the key features of Unbounce?

Unbounce includes core landing page tools like a drag-and-drop builder, customizable templates, web forms, and responsive desktop/mobile editing. Its key differentiators are A/B testing, dynamic content for audience targeting, and conversion reporting. Reviewers also frequently mention CRM and marketing integrations for lead capture and campaign workflows.

Answer based on 194 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Unbounce starts at $74/month for Build, with Experiment at 112 and Optimize at 187; a free trial is available. Plans include visitor and domain limits, such as 20,000 visitors and 1 domain on Build. Reviewers often call it pricey for small businesses, though some say the value justifies the cost.

Answer based on 70 reviews

Integrations

### Which third-party tools and platforms does Unbounce integrate with?

Unbounce integrates with Mailchimp, Marketo Engage, Salesforce Sales Cloud, ActiveCampaign, Jotform, and Keap. It supports over 50 integrations overall, with additional connections in email marketing and CRM such as Constant Contact, AWeber, Campaign Monitor by Marigold, and Agile CRM.

Answer based on 33 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Unbounce?

Unbounce is relatively easy to onboard for marketers and nontechnical users, helped by templates and drag-and-drop editing. Training is available through live online sessions, webinars, documentation, and videos. Reviewers say teams get productive quickly, while new users, admins, and those handling custom integrations or mobile layouts need more practice.

Answer based on 29 reviews

Getting Started and Support

### What customer support options does Unbounce offer, and how do users rate the experience?

Unbounce offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as quick, knowledgeable, and helpful during onboarding and troubleshooting, with strong community resources. Some reviewers, however, report slower replies, difficulty reaching support quickly, and inconsistent resolution quality.

Answer based on 53 reviews

Templates

### How good are Unbounce templates for landing pages?

Unbounce offers a wide range of landing page templates that help marketing teams launch pages quickly without coding. Many users like the professional starting points, mobile-friendly designs, and easy reuse, though some want more B2B options, faster customization, or greater design flexibility for more custom layouts.

Answer based on 45 reviews

## Pros and Cons

Rapid, customizable landing page creation

94% positive reviews out of 164

Most reviewers find landing pages quick to build, highly customizable, and accessible for users without coding skills.

Josh L.

Creative Director, 2 - 10 employees.

"Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns."

High cost for features offered

62% negative reviews out of 45

Some reviewers indicate pricing is steep compared to alternatives, making it difficult for smaller businesses to justify.

Streamlined A/B testing workflow

93% positive reviews out of 29

Most reviewers appreciate A/B testing for its simplicity, allowing quick variant creation and actionable performance insights.

Flexible and intuitive page editor

95% positive reviews out of 22

Most reviewers describe the user interface as intuitive, enabling easy customization and efficient design control.

## Features

AI summary

Based on 3,571 Landing Page reviews

Capterra reviewers highlight these as the features buyers care about most when choosing a landing page solution:

-   **Real Time Editing** (**51%** of reviewers rated this feature as critical)
-   **Design Management** (**53%**)
-   **Website Management** (**56%**)

Unbounce supports **Real Time Editing**, which gives teams a faster way to update pages and make changes as campaigns evolve. However, it does not include **Design Management** or **Website Management**. Instead, it offers **Customizable Branding** (**51%**), a feature reviewers also rate as important. This can help businesses maintain consistent brand presentation across landing pages while still making quick edits, allowing teams to create on-brand experiences and respond faster to marketing needs.

Real Time Editing

4.2 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Preview and make real-time changes in the web content

Customizable Branding

4.6 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Form Builder

4.3 (20)

60.00% of 20 reviewers that rated this feature as important or highly important

Adds a customizable form to the landing page, usually for the purposes of lead generation

Customizable Templates

4.4 (17)

41.18% of 17 reviewers that rated this feature as important or highly important

Pre-designed layouts that can be customized to match preferences and requirements

A/B Testing

4.9 (10)

50.00% of 10 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Conversion Rate Optimization

4.4 (9)

44.44% of 9 reviewers that rated this feature as important or highly important

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Unbounce 24 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Adds a customizable form to the landing page, usually for the purposes of lead generation

Create landing pages or online forms designed to capture new leads and prospects

Manage the process of attracting and converting business prospects into leads

Automate workflows and trigger campaigns based on customer actions

Observe and track the demand, usage, progress or quality of a system, product, or user

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Preview and make real-time changes in the web content

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Web design that automatically adjusts to look good on different screen sizes

Optimize and manage the search engine optimization efforts for a website or digital content

Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Get Advice

We can help you find the software with the features you need.

Features

4.4 (238)

4.4

Based on 238 reviews

## Pricing

Value for money

4.2 (186)

Free Trial

[View pricing plan details](https://www.capterra.com/p/145639/Unbounce/pricing/)

Build

$74.00

Flat Rate,Per Month

It includes:

-   landing page builder
-   Unlimited landing pages, popups, and sticky bar
-   Form builder
-   Free page hosting
-   Built-in AI copywriting
-   Custom scripts
-   1,000+ integrations and apps
-   Unlimited conversions
-   1 domain
-   Up to 20,000 unique visitors
-   Customer support though phone, email, and live chat

Experiment

$112.00

Flat Rate,Per Month

It includes:

-   Everything in Build, plus...
-   Unlimited A/B testing
-   Test unlimited page variants
-   Advanced reporting
-   Dynamic text replacement
-   Industry benchmark insights
-   Unlimited conversions
-   2 domains
-   Up to 30,000 unique visitors
-   Customer support through phone, email, and live chat

Optimize

$187.00

Flat Rate,Per Month

It includes:

-   Everything in Experiment, plus...
-   AI traffic optimization
-   Visitor behavior insights
-   Advanced targeting
-   Custom scheduling
-   Unlimited conversions
-   3 domains
-   Up to 50,000 unique visitors
-   Customer support through phone, email, and live chat

Concierge

$649.00

It includes:

-   Everything in Optimize, plus...
-   Dedicated customer success manager for ongoing support
-   Access to implementation services
-   Client and user management
-   Unlimited client instances
-   Audit logs
-   Unlimited conversions
-   Starting at 5 domains
-   Starting at 100,000 unique visitors
-   Flexible add-on plans to pay as you grow
-   Customer support through phone, email, and live chat

Value for money

4.2 (186)

4.2

Based on 186 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (177)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (177)

4.4

Based on 177 reviews

## User reviews

Overall rating

4.5

Based on 257 reviews

Filter by rating

5(167)

4(71)

3(13)

2(1)

1(5)

Mentioned topic

Sorted by most recent

Dennis S.

CEO

Marketing and Advertising

### "Unbounce was good. But every other competitor out there is better now."

1.0

Overall Rating

1.0

1.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

July 29, 2025

When we reached out to their support team for clarification, the only response we got was “it’s part of a new company strategy.” We requested a refund for one of the penalty charges—denied. We asked for a partial refund after canceling our annual subscription—also denied. The only solution they offered was an upgrade to a more expensive plan, with a small discount, essentially asking us to pay even more. It’s unfortunate to see a product we once trusted become so focused on profit at the expense of its users. Corporate greed has taken away everything that made Unbounce great.

Pros

We've relied on Unbounce for several years as a key part of our marketing strategy, especially for building landing pages. Its features met all our needs, the pricing was reasonable, and the performance of our campaigns consistently delivered strong results. Most importantly, our customers were satisfied with the experience the landing pages provided.

Cons

While Unbounce had been a reliable tool for our marketing efforts over the years, recent changes to their pricing strategy have been deeply disappointing. Our subscription cost increased by an astonishing 415% in less than a year, with no added value to justify the hike. Even more concerning, they introduced new usage caps—previously nonexistent—and imposed a monthly penalty of 30% of the total annual subscription for exceeding these limits. This fee is neither reasonable nor clearly disclosed, making the change feel abrupt and unfairly one-sided.

Alternatives considered

[Instapage](https://www.capterra.com/p/141695/Instapage/)

[Leadpages](https://www.capterra.com/p/203635/Leadpages/)

Reasons for choosing Unbounce

Features and pricing model where the main reason we chose Unbounce almost 10 years ago

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LD

Laura D.

Client Success Specialist

Marketing and Advertising

### "Unbounce Is Key for Lead Generation Landing Pages"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

April 24, 2025

Overall, Unbounce is the primary landing page tool our agency uses to create landing pages for lead generation. We use it for pledges, petitions, and downloadable offers.

Pros

Unbounce is a great platform to create and customize tailored landing pages for any marketing campaign.

Cons

The analytics in Unbounce are not always 100% accurate. For example, it will tell you how many "leads" were generated from a campaign, but if you export the results, they do not always match the dashboard analytics.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JS

Jennifer S.

Owner and Interior Designer

Design

### "A Great Learning Experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 11, 2025

I enjoyed working in Unbounce during that project and would be happy to go back to them the next time the opportunity comes. I created new AB Tests regularly and learned more and more every time.

Pros

I loved the interface and options for customization.

Cons

It would have been great if it was an all-in-one option. Two log-ins was a little clunky.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Alex V.

Performance Marketing Specialist

Human Resources

### "Funcionalidad de landing pages poderosa"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 10, 2024

En general es una plataforma muy intuitiva que ofrece templates de landing pages con un diseño bastante moderno y amigable con el usuario. Además se puede integrar con CRMs fácilmente.

Pros

Me gusta la sección para crear landing pages.

Cons

Podrían tener más templates para empresas business to business.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Porque buscaba templates más modernos y UX friendly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

CEO

Retail

### "Once you use it a couple times it’s awesome "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

May 28, 2024

Overall it’s a great product for what we needed it for. Landing pages.

Pros

My website is custom so building pages can be a process, going through our developer. It’s much better to create our own landing pages via Unbounce.

Cons

It took me a while to use all the tools since there are so many functions. I eventually got the hang of it and my team did even faster.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MB

Morgan B.

Director of Operations

Marketing and Advertising

### "Easy to Use after the initial learning curve"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 3, 2024

I'm please with the program overall. I would recommend it to others as long as they know it takes a little bit of practice to learn the programs nuance.

Pros

Once you have a template built, it's very easy to maintain.

Cons

The relationship between desktop and mobile pages can take some time to get used to.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JL

Josh L.

Creative Director

Marketing and Advertising

### "Unbounce Leads the Way for Many Reasons"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 8, 2024

Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns.

Pros

Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well.

Cons

Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives.

Alternatives considered

[Swipe Pages](https://www.capterra.com/p/207318/Swipe-Pages/)

Reasons for choosing Unbounce

I ended up choosing Swipe Pages because of the performance and price.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Marketing Assistant

Leisure, Travel & Tourism

### "Unbounce for Automatization and A/B Testing"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

February 6, 2024

Pros

Unbounce is easy to use and can be a good alternative for creating flows to capture leads. It is pricier than other alternatives like Devi AI.

Cons

Pricier than other alternatives, for example, it gives you from 1 to 3 domains depending on the plan.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RD

Rahul D.

CRM & Digital Marketing manager

Hospital & Health Care

### "Quality review of Unbounce"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 22, 2023

Pros

\- great platform to do landing page A/B testing,- allows you to optimize live campaigns

Cons

\- Costing based on traffic, so need to be sure about landing page quality

Switched from

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Marketing specialist

Information Technology and Services

### "Great solution for basic web pages "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

July 13, 2023

Pros

Unbounse is easy to use. Its interface allows users with no coding experience to easily create simple but effective landing pages. You can start from scratch (blank page) or use some templates. Additionally, their website provides valuable content, including tips and tricks for optimizing your landing pages.

Cons

Integrating apps available in Unbounce is easy, as the integration option is already provided. However, there may be some challenges when connecting other apps. We have experienced difficulties connecting Net-Results with Unbounce.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/145639/Unbounce/reviews/)

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Popular comparisons

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