--- title: "Voluum Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Voluum the right Marketing Analytics solution for you? Explore 128 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/145771/Voluum/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Voluum 4.6 (128) [View alternatives](https://www.capterra.com/p/145771/Voluum/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Voluum Ease of use 4.3 Customer Service 4.7 ## Pros and Cons in Reviews AS Andrey S HO Paid acquisition Marketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Working with Voluum and it's team for 5 years now, the platform and it's advanced features was one of the main keys in our business growth and success.“ October 27, 2023 JB Joost B FounderPublishing, Self-employedUsed the software for: Less than 6 months. “The thing that ultimately drove me to said competitor is that I found out after being neck-deep immersed Voluum, that the most important feature I purchased it for wasn’t included in my plan.“ February 7, 2025 Svetlana I seoInformation Technology and Services, Self-employedUsed the software for: More than 2 years. “It's more than just a powerful tracking platform, it's about having a team that's got your back with professionalism and a real focus on your success.“ February 3, 2024 JB Joost B FounderPublishing, Self-employedUsed the software for: Less than 6 months. “Voluum is a product that makes you want to pull your hair out and throw your laptop out of the window.“ February 7, 2025 SM Shubham M Media BuyerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “The interface is incredibly user-friendly and intuitive, making it easy for me to navigate through all of my campaigns and performance data. Plus, the level of customization and flexibility is simply unmatched - I can create custom reports and dashboards that are tailored specifically to my needs. But what really sets Voluum apart is its incredible suite of optimization tools. Whether I'm trying to optimize my ads for conversions, clicks, or any other metric, Voluum's algorithms always seem to find the perfect balance.“ April 20, 2023 JB Joost B FounderPublishing, Self-employedUsed the software for: Less than 6 months. “You couldn't even pay me to use their product.“ February 7, 2025 MC Miguel C CMOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “It's essential for my dayly work in the affiliation world. But the best of all is their fast, personalized and very efficient customer support.“ November 3, 2023 Nic L DirectorOnline Media, 2 - 10 employeesUsed the software for: More than 2 years. “Attempts to reach out to the customer support team to resolve the issue has been futile.“ June 27, 2024 ## Showing most helpful reviews Showing 1-25 of 128 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shashi K. Jr. Media Buyer Marketing and Advertising Used the software for: 2+ years ### "One tracker for all you campaigns" August 31, 2023 5.0 Pros I've been using Voluum for more than 2 years now and I must say it has been making my life easy since then. We as media buyer run campaign across multiple traffic sources and its really a hassle to put together a report to compare the performance across all the traffic sources. On voluum you can just integrated all the traffic sources and track all the data at one place which help me to take decision. Comparison gets easier when all the data is at one place. Cons Nothing so far! Every feature that I use gives some value to the campaigns. Review Source JB Jacky B. Advertising Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Value of Money!" March 15, 2022 5.0 i love the fact that i am hands-on on the platform and they have an FAQs blog that has helped me with tracking issues in the past Pros I like the tracker, its very effective and easy to use Cons the DSP is inefficient and complicated, also they don't support common banner sizes and video ad formats Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[Adjust](https://www.capterra.com/p/156559/Adjust/) Reason for choosing Voluum it is custom developed and keeps on adding features that are essential for measuring data Switched from [CAKE](https://www.capterra.com/p/156223/CAKE-for-Advertisers/) it was too expensive Review Source SK Stephan K. CEO Program Development Used the software for: 1-2 years ### "Best Tracking Software for Affiliates" August 17, 2026 5.0 Im using Voluum now for over a year and doing great progress. Cant say anything bad about them, perfect. Pros Very easy to learn tracking as a tracking beginner. Works flawless with connecting Automizer loading Conversions back to the Platforms. Cons So far nothing. Sometimes the automizer is a bit slow only uploading conversions every 2-3 Hours but thats totally fine. Review Source JB Joost B. Founder Publishing Used the software for: Less than 6 months ### "Probably the worst software company in the history of mankind" February 7, 2025 1.0 Voluum is a product that makes you want to pull your hair out and throw your laptop out of the window. You couldn't even pay me to use their product. To be fair, at least the company is consistent: the platform is as terrible as their support team and as terrible as their pricing. Pros Nothing. This platform has been pure pain - from the support to how the platform actually works. Cons Voluum is a product which is so bad in so many ways, that at some point you can’t help but laugh out loud. That is, until you realize you sunk well over a 1000 bucks into it, and spent a full week on getting it to work. There’s a fair bit to unpack here, so let’s just start from the top. If you’re buying Voluum you are doing so because you probably want to track your affiliate sales, most likely through paid campaigns. The way Voluum works though is so utterly confusing and needlessly complicated, that you’ll probably spent up multiple days to a full week on just figuring out the platform. What doesn’t help is that the documentation is incredibly dense, poorly written and often outdated. Some critical pieces of documentation are missing in their entirety. And when I asked their support for help (in this case, setting up tracking for one of my partners), they told me they could do so for a sum of $149 - that is, if I’d provide them with all of the necessary documentation from said partner in advance. At this point I could have gotten angry, but in a way I also felt impressed by how completely devoid of shame this company is. Imagine this: you’re asking for the most basic of support from a company where you just became a customer, and their first instinct is to slap you with a $149 bill. Essentially, with Voluum nothing “just works”. Everything, from setting up tracking on your website to integrating partners to integrating Google Ads, is an absolute nightmare. And it isn’t as if it \*has\* to be like this. A Voluum competitor which I switched to lets you set up all of this stuff in just a few hours - most of it is completely automated. This platform also offers way more features than Voluum and costs me about 1/5th of the price, which is mind-boggling (I won’t mention their name here because I don’t want to make it seem like I’m shilling for them. But if you want to know who they are, just Google my name and reach out to me.). The thing that ultimately drove me to said competitor is that I found out after being neck-deep immersed Voluum, that the most important feature I purchased it for wasn’t included in my plan. I didn’t know this. And not only because this feature was buried somewhere deep in their specs list under an incredibly obfuscated term (“Postbacks for custom conversions”, which doesn’t cover what you need the feature for at all). But also because the feature is so basic, and so fundamental to what probably 95% of Voluum users want to use the platform for, that it didn’t even cross my mind that it might not be included in my plan (we’re talking here about passing back Google Ads conversions via API, which you need for tracking Google Ads sales - also applies for other ad networks). In order for this to work, the Voluum support team kindly told me that I would have to upgrade from their €144 per month plan to their €577 per month plan. (Just to put this into perspective, their competitor offers this feature already in their cheapest plan which costs €59 per month.) At this point, I didn’t know whether I wanted to laugh or cry. Bottom line: Voluum might be the worst piece of software conceived by one of the most scummy companies which ever graced the face of this earth. Credit where credit is due though: it is quite impressive to be such a rip off of a company and still be in business. Steer clear from them and preserve your time, money and sanity. Alternatives considered [wecantrack](https://www.capterra.com/p/202704/wecantrack/) Reason for choosing Voluum I foolishly believed Voluum was the gold standard. Turned out the alternative product I considered was 10x better (and 10x cheaper). Review Source KE Kay E. Founder Internet Used the software for: 6-12 months ### "Top notch tracking solution for affiliate marketing" September 23, 2026 5.0 I m working in the affiliate space for over a decade, so i am used to work with relevant tools for a while. Being a non tech person though tracking has always been a hiccup for me - Voluum solved that in a very professional and still easy to handle way for me. Pros I like the very very fast & helpful support, especially in the beginning. Value for money of the service & the product itself is really top notch for everyone who wants to work with a proper tracking solution. Cons I found it a bit hard in the beginning to get my own setup but also here the support has been quite helpful. Review Source VR Verified Reviewer Director Online Media Used the software for: 2+ years ### "Unethical Practices" June 27, 2024 1.0 Been with Voluum for many years, but decided to switch vendors due to security concerns. Despite cancelling the plan, I was rebilled for thousands of dollars and refused a refund despite raising a concern within 24 hours of the rebill (which was a mistake on their part). Unethical company I would not work with. If you care about your money and data, I would look elsewhere. Pros Ample tracking features for most traffic sources. Cons Despite being with Voluum for many years, and explicitly informing them that I will not be renewing my annual plan, they charged my credit card for thousands of dollars. Attempts to reach out to the customer support team to resolve the issue has been futile. Disgusting, money-grabbing company that I would avoid at all costs. Many better trackers that does not steal your money and misuse their data. Switched from [RedTrack](https://www.capterra.com/p/169871/RedTrack-io/) Voluum technology was backwards and we experienced campaigns theft when using their platform. Review Source VR Verified Reviewer Head of Media Marketing and Advertising Used the software for: 1-2 years ### "Great experience, 5 starts!" February 10, 2022 5.0 great Pros simplicity and intuitivity of reporting. advanced features for managing many offers in 1 campaign. Cons no affiliate management tool. no API automation for buyers management. Alternatives considered [HitPath](https://www.capterra.com/p/127996/HitPath/) Reason for choosing Voluum pricing, reporting, advanced campaign features. Switched from [Everflow](https://www.capterra.com/p/162805/Everflow/) managing complex internal products. Review Source TB Tarik B. Media Buyer Marketing and Advertising Used the software for: 2+ years ### "The best support ever (Kasia is Awesome)!" October 10, 2022 5.0 I'm happy with Voluum especially the quality of their support. I doubt I'd ever change to other tracker anytime soon as long as the support stays the same. Pros Easy to use and tracks events accurately. Besides, they have one of the best support ever. Cons The price I should say but the value you get for the money is worth it Alternatives considered [RedTrack](https://www.capterra.com/p/169871/RedTrack-io/)[Everflow](https://www.capterra.com/p/162805/Everflow/) Reason for choosing Voluum The support and the intuitive platform that Voluum offers. Switched from [Binom](https://www.capterra.com/p/183193/Binom/) To try something better Review Source AS Artem S. Media Buyer Consumer Services Used the software for: Less than 6 months ### "Experience of Usage " March 2, 2023 5.0 I think its good, but need to use it more to have final conclusion Pros Functionality of product and matching with our requirements Cons A bit sophisticated integration need to have some technical skills Alternatives considered [Keitaro](https://www.capterra.com/p/214575/Keitaro/) Reason for choosing Voluum Functionality, Cloacking and customer support Switched from [RedTrack](https://www.capterra.com/p/169871/RedTrack-io/) RedTrack worked not correct in our process Review Source LF Luca F. Affiliate Marketer Marketing and Advertising Used the software for: Less than 6 months ### "The Best Full Tracking System in the Market" May 28, 2022 5.0 Pros It always works and the customer support is very good. Cons Price of the Automation Feature. I think it could be included in the plan. Alternatives considered [RedTrack](https://www.capterra.com/p/169871/RedTrack-io/) Reason for choosing Voluum Support and usability Switched from [RedTrack](https://www.capterra.com/p/169871/RedTrack-io/) Poor support and worse usability of the platform Review Source DK David K. Manager Marketing and Advertising Used the software for: 2+ years ### "The Gold Standard" December 9, 2022 5.0 Pros Voluum is one of the most critical parts of our advertising business. It is our eyes and ears. Voluum has a beautiful UI, plenty of integrations, and it's straightforward to work with. They are always on top of new tech trends and share valuable insights with us. Voluum has all the metrics we need to track our campaigns; my favorite is the "suspicious visits" metric which detects bot traffic. The suspicious visits metric lets us view "bad" traffic so we can eliminate it quickly; this helps our campaigns get better ROI! Another convenient feature is the audit log and shared reports; it lets us view and share data transparently. Several other companies can say they have beautiful UIs, robust features and excellent tools, but few companies go above and beyond with their customer support. Some of my queries are time-sensitive, and I'm thankful that their customer support is responsive and actually listens to my questions/feedback and implements it! Dealing with them is a fantastic experience for me as it is apparent that they know our success also means their success. If I had to choose my favorite from their team, it would be \[SENSITIVE CONTENT\]. When I'm cooperating with her, it feels like she is an extension of my team. She goes above and beyond to answer my questions thoughtfully and ensures the feedback I have for certain features on their platform is heard. \[SENSITIVE CONTENT\] is a true professional, and I'm grateful for her excellent support and the Voluum team. Cons None, they are the gold standard. I compare other companies to them. If I ever have an issue with something, I tell them, and they take care of it. Review Source AG Ashish G. Founder Marketing and Advertising Used the software for: 2+ years ### "Smooth, Accurate, and Powerful Tracking with Voluum" January 9, 2023 5.0 Overall, I found Voluum to be an incredibly powerful and user-friendly affiliate marketing tracking solution. The reports and analytics provide detailed insight into the performance of campaigns, and the automated optimization feature helps to ensure campaigns are running as efficiently as possible. Overall, I highly recommend Voluum for anyone looking for an effective and efficient way to track their campaigns. Pros Voluum is a powerful and easy-to-use affiliate marketing tracking solution. It provides a smooth, accurate, and intuitive user experience, allowing users to quickly and easily track the performance of their campaigns. The platform offers a variety of features, including detailed reporting, detailed analytics, and automated campaign optimization. It also provides a range of integrations with other platforms, such as Facebook Ads and Google Analytics, making it easy to get the most out of your campaigns. Overall, Voluum is an excellent choice for anyone looking for an effective and efficient way to track the performance of their campaigns. Highly recommended. Cons The only downside I can think of is that it can be a bit expensive for some, especially those on a tight budget. However, considering the powerful features and detailed insights it provides, it’s well worth the investment. Review Source MC Miguel C. CMO Marketing and Advertising Used the software for: 2+ years ### "Essential tracking platform and great customer support" November 3, 2023 5.0 Pros Voluum is a very powerful and intuitive tracking platform. It's essential for my dayly work in the affiliation world. But the best of all is their fast, personalized and very efficient customer support. I had some stats and targeting discrepancies with a couple of well-known ad networks. But thanks to Voluum's assistance I got my money back and even more: the data they provided also helped those ad networks to fix their systems. Really really helpful. Cons I would like their traffic logs also include ClientHints, besides user agents data. ClientHints is available under request, but not at hand when downloading the logs. Review Source DP Derek P. Team lead - Advertisers Marketing and Advertising Used the software for: 2+ years ### "Awesome tracking software with great features" December 12, 2022 5.0 I've had a great (if not perfect) experience with Voluum over the last several years. Pros It ease of use and great documentation. With some many powerful features, you could easily get lost on how to use them. But in the end, everything is explained perfectly, with examples, and if there is something, their support team, especially \[SENSITIVE CONTENT\] , our account manager, is always there to help. There is literally no limit to how you can use Voluum. Cons Can get expensive if you want to use all the features. Features on the lowest plan are fairly limited. Review Source kZ keren Z. Affiliate manager Marketing and Advertising Used the software for: Less than 6 months ### "Great tool for affiliates " April 27, 2023 5.0 Great experience. The advanced reporting and optimization tools combined with the best customer support is a game-changer Pros Very user-friendly interface With easy integration and gives a real time reporting of all the metrics and features an affiliate need, allowing you to make data-driven decisions quicklyIt also provide optimization tool with all the great featues like A/B testing for all the elements of the campaign.And of course - The customer suuport is the bestVoluum's reporting capabilities are also impressive. It provides real-time data on impressions, clicks, conversions, and revenue, allowing you to make data-driven decisions quickly. Moreover, you can customize reports to suit your needs and export them in various formats.Another notable feature of Voluum is its optimization tools. It provides features such as A/B testing, which allows you to test different elements of your campaigns, such as ad creatives, landing pages, and call-to-action buttons. This tool helps you to identify which version of your campaign performs better and optimize accordingly. Cons I didn't face any challenges yet since I got a quick and thorough answers for each issue I had Reason for choosing Voluum Its reliable has all the data I need, and has the best customer support which is super important for me Review Source VR Verified Reviewer Head Of Business Development Gambling & Casinos Used the software for: Less than 6 months ### "Your Ultimate Online Traffic Companion" October 16, 2023 5.0 In a nutshell, Voluum is the ultimate tool for tracking online traffic, with dedicated support that takes your campaigns to new heights. Don't miss out on this invaluable resource! Pros Voluum is a game-changer for online traffic management. This platform offers powerful tracking integrated with major search engines, including Google Ads, Bing, and Yandex. What sets it apart is the exceptional support team, with Maciej leading the way. Cons At first, takes times to understand their terminology, but with the excellent tech support team, in our case it was Maciej, thing went pretty quickly. Review Source KY Kateryna Y. Copywriter Marketing and Advertising Used the software for: 2+ years ### "Good value for money " March 21, 2022 5.0 Amazing and easy to use service. Good quality and value for money. All in one tool to cover my every need. Pros Support is very helpful and professional, always responds fast and tries their best. Thanks to them, the on-boarding was so effortless. Special thanks to Radosław Voluum, he was the most helpful to our team and simply a great professional; Effective tracker that is easy to use; Helpful dashboard and statistics; Customization is super useful and handy in everyday work. Cons In all the time that we use this service, there weren't any problems or difficulties. Review Source GD Gordon D. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Great & Fast Customer Service" February 22, 2022 5.0 I am a beginner and was just starting out with Voluum. Now I set my first campaign up with the help of their amazing customer support. This was great! Now I will start to run my first affiliate campaign and I am excited on where this journey will take me. In my opinion I have found a great partner with Voluum. I recommend using it 100%. Pros It is a very powerful but at first overwhelming platform but they have an incredible customer service which is very quick, very easy to understand and very friendly. I was blessed with an customer service agent named \[SENSITIVE CONTENT\]. She was so patient with me as a beginner and guided me through the different steps on how to set everything up properly. I signed up for the discovery plan so I couldn´t get a dedicated onboarding by phone but this wasn´t even neccessary due to the perfect guidance from \[SENSITIVE CONTENT\] via Email. She responded very quickly with helpful answers and explainations supported by some links to additional helping guides which by the way were also very easy to understand and therefore very helpful. I never felt unwanted or disturbing. So it is very true, Voluum has a great if not the greatest Customer Support ever!!! Thank you, \[SENSITIVE CONTENT\]!!! Cons At some point of time there are some guides which do not explain the very last detail, but this is not very often the case and if you still have some open questions your support contact will help you in no time! Review Source PP Patria P. Media Buyer Marketing and Advertising Used the software for: 2+ years ### "The Best Tracking Software for Affiliate Marketing" March 1, 2023 5.0 Pros The interface is user-friendly and easier to use, and the system works great for every campaign I run. The support is the best I ever had. I met with \[sensitive content hidden\] in Las Vegas at Affiliate Summit West, and she was so lovely and accommodating in helping me gain more knowledge about Voluum. She is one of the best people I have ever met from Voluum. Cons The only thing I dislike about Voluum is that the price is very expensive compared to other competitors with similar features. Review Source PM Paul M. Founder Marketing and Advertising Used the software for: 2+ years ### "Voluum " March 10, 2022 4.0 Voluum's support is excellent and their road map is driven by the requirements of their customers. Pros Voluum is an easy to use tool that lets you report on traffic for attibution and set up complex routing rules. I have not seen any downtime after using it for more than 4 years. I recommend voluum! Cons A small one, but annoying and its been like this for years. There is only a single line of tabs for reporting on entities (eg campaigns/flows/offers) for when you want to open up more than say 5-6 tabs, the navigation through the tabs is tedious through a dropdown. Tabs shold form lines stacked on top of each other for easier navigation. Reason for choosing Voluum It does what it says on the tin! Review Source OA Oleg A. Senior Media Buyer Online Media Used the software for: 2+ years ### "Voluum" May 18, 2022 5.0 Pros Easy in use and wide range of functionalities. And especially, great support! Cons Sometimes it takes some time to implement our recommendations into the functionality, but they always listening to our feedback and working on the needed changes. Review Source OB Ori B. Founder Online Media Used the software for: 2+ years ### "Great solution for media buy and affiliate activity " October 26, 2022 5.0 Since I moved to Voluum, my online advertising activity has become much easier! I was always able to get help from the wonderful sales and support team (Stephan & Anna) during the migration process with great patience and care! thanks! Pros Easy to navigate on board and set up things Cons Affiliate reportings are limited - it would be better to have more solutions around Review Source BL Ben L. Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Love Voluum" August 22, 2022 5.0 I've been with voluum for over 3 yrs and It hands down the best tracking platform I have used. Pros Voluum has the best stats reports that I have seen. The break downs are extremely fast and the detailed tracking is unmatched. Cons There is a little bit of a learning curve to getting it setup but once you are past that it is one awesome tool to ad to your marketing toolbox Review Source RR Ryan R. Owner Online Media Used the software for: 6-12 months ### "Impossible to be profitable without Voluum" May 19, 2022 5.0 I wouldn't operate without Voluum...its a must have software to run my business. Pros Although there is a decent learning curve... once you get it figured out the ability to drill down and see exactly where conversions are coming and exactly where you will be most profitable is amazing! Cons the learning curve...it takes time to learn it. But Voluum Support is amazing! and they will help get you though any issues you might encounter. Review Source GD Gabriela D. Media buyer Marketing and Advertising Used the software for: 6-12 months ### "Impressive Software Delivers on All Fronts" December 22, 2022 5.0 Pros Most impactful features would be the analytics variety by platforms, very organized and user friendly. Cons The only thing I'd say, would be more variety in matter of supporting other platforms. Although, even on the less popular ones, we managed to set up almost everything (some things weren't available on the platform side, nothing to do with voluume), of course with the help of our account manager. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.