--- title: "Tatango Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Tatango Software - reviews, pricing plans, popular comparisons to other Political Campaign products and more." source_url: "https://www.capterra.com/p/145849/Tatango/" page_type: "product" language: "en" --- # Tatango Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Tatango ## What is Tatango? Tatango - Political SMS Marketing Software Political SMS marketing is the fastest & most reliable way to raise donations for political campaigns. With over 10 billion mass text messages sent, Tatango’s SMS marketing software powers more political campaigns than any other texting provider. A/B testing and real-time reporting available to provide comprehensive analytics on your audience. ## What is Tatango used for? [Political Campaign](https://www.capterra.com/political-campaign-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Nonprofit](https://www.capterra.com/nonprofit-software/) Top alternative Featured Overall rating Based on 69 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $500 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Tatango?[Manage this product listing](https://www.g2.com/products/tatango/claim_requests/new?auto=true) ## Tatango Overview Updated August 2026 AI summary Tatango offers cloud-based SMS marketing and push notification tools designed for organizations running political campaigns and nonprofits of all sizes. It combines donor management, campaign segmentation, and contribution tracking with features like event-triggered actions, real-time reporting, and multi-campaign support. Tatango also provides API access and integrates with third-party systems to support broader campaign management needs. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tatango 4.5 (69) VS. [4.2 (1,005)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $500 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (69) Ease Of Use 4.0 (973) Value For Money 4.3 (49) Value For Money 4.2 (796) Customer Service 4.5 (58) Customer Service 4.0 (768) ## Tatango alternatives [4.6 (6,114)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Tatango Overview ### What problems does Tatango solve? Tatango solves slow, fragmented customer outreach by letting teams send high-volume SMS quickly, segment audiences, track keyword performance, and view reporting without heavy training. Marketing teams, political campaign staff, fundraisers, and small businesses use it to handle urgent sends, manage replies, and reduce delays caused by manual communication workflows. Answer based on 51 reviews Overview ### Which roles and teams benefit most from Tatango? Tatango is most used by digital strategists, content and marketing teams, and fundraising staff who need to plan, send, and optimize text messaging campaigns. Directors and presidents use it to oversee audience engagement, while data-focused roles support segmentation, performance tracking, and campaign decision-making across outreach programs. Answer based on 69 reviews Overview ### What company size and specific industries is Tatango built for? Tatango is designed for organizations that need high-volume SMS outreach, including political groups, Super PACs, and non-profits. It is suited to teams that communicate with large audiences and potential donors, rather than small local businesses, and fits sectors focused on fundraising, advocacy, and voter or supporter messaging. Features and Usability ### What are the key features of Tatango? Tatango offers core SMS marketing features like mass texting, SMS/MMS messaging, campaign scheduling, and message personalization. Differentiators include A/B testing and real-time reporting. Commonly used features also include audience segmentation, mobile keywords, shortcodes, and API access, with fundraising and reply handling supporting campaign engagement. Answer based on 34 reviews Pricing ### How much does it cost and what fees or limitations are included? Tatango starts at $500 per month for the Non-Vanity Short Code plan, which includes mass messaging and up to 4 million messages an hour. The Vanity Short Code plan costs $1000 per month and adds a custom number. Pricing-related reviews were mixed, with some users saying the price jumped up. Answer based on 2 reviews Integrations ### Which third-party tools and platforms does Tatango integrate with? Tatango integrates with 18 third-party tools, including email and marketing platforms such as AWeber, ActiveCampaign, Constant Contact, Mailchimp, Marketo Engage, HubSpot CRM, and Keap, plus CRM and commerce systems like Salesforce Marketing Cloud, Oracle Eloqua Marketing Automation, Adobe Commerce, and NationBuilder. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Tatango offer? Tatango provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided setup, webinars cover structured instruction, documentation offers written reference material, and videos provide self-paced learning resources for teams getting started. Answer based on 8 reviews Getting Started and Support ### What customer support options does Tatango offer, and how do users rate the experience? Tatango offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as quick, attentive, and helpful, especially for urgent sends and setup guidance. Some mention occasional confusion around insights, plus delays in messages or reporting issues that required follow-up. Answer based on 29 reviews Text sending ### How well does Tatango handle text message sending? Tatango handles high-volume text messaging well, with a simple workflow that helps teams load, schedule, preview, and send campaigns quickly. Marketing teams and agencies often find it easy to train new staff, though some users mention bugs, limited targeting logic, occasional sending issues, and gaps in MMS, API, or automation features. Answer based on 30 reviews ## Features AI summary Based on 281 Political Campaign reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating political campaign software: - **Voter Database** (**69%** of reviewers rated this feature as critical) - **Contact Database** (**54%**) - **Data Import/Export** (**49%**) Tatango includes other capabilities that reviewers also consider important, such as **Campaign Management** (**54%**) and **Contact Management** (**43%**). Together, these features help political teams coordinate outreach efforts, keep supporter information organized, and manage campaign activity more efficiently. Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information API 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Campaign Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Event Triggered Actions 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Multi-Campaign 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Tatango 29 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automated Responses: Automatic reply functionality for incoming messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Management: Manage, organize, and store contact information - Contribution Tracking: View donor contribution history, track how much money have been raised over time and measure progress - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.3 (69) 4.3 Based on 69 reviews ## Pricing Value for money 4.3 (49) [View pricing plan details](https://www.capterra.com/p/145849/Tatango/pricing/) Non-Vanity Short Code $500.00 Flat Rate,Per Month It includes: - Mass Messaging Capable - Send up to 4 Million Messages an Hour - SMS/MMS/RCS Enabled Vanity Short Code $1,000 Flat Rate,Per Month It includes: - Choose Your Own Number - Mass Messaging Capable - Send up to 4 Million Messages an Hour - SMS/MMS/RCS Enabled Value for money 4.3 (49) 4.3 Based on 49 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ iContact](https://www.capterra.com/p/221118/iContact/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (58) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (58) 4.5 Based on 58 reviews ## User reviews Overall rating 4.5 Based on 69 reviews Filter by rating 5(38) 4(28) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent JW Jackson W. Content Specialist Political Organization ### "Good Tool for Politics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 16, 2022 Pros I think the interface and overall ease of use is Tatango's best attribute. It's easy to teach and learn. Also, the segmentation and testing is easy to figure out. Cons It is hard to navigate from one campaign to another if they are not owned or hosted by the same administrator/organization (you'll have to set up multiple usernames & then log out/log in to go between groups if working on more than one org.) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FL Flavia L. Prestadora de serviços Marketing and Advertising ### "Meet my needs when I need them." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 6, 2021 Pleasant, do not dive any difficulties and every time helped me in a satisfactory way. I highly recommend it. Pros I find help in it when I need it with excellence, the access is simple and the facility is also great. Cons Truly, I am completely satisfied. I have no complaints or found defects so far. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GB Georgienne B. Director Non-Profit Organization Management ### "No integrity" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 12, 2020 Pros Wastes the buyers time ith empty promises Cons The company makes false claims. Collects your email address under the pretense that they are chatting with you live, and then cut you off. Use your email address for SPAM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Sr. Digital Fundraising Manager Fund-Raising ### "Easy to use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 23, 2020 Great! Pros The software is easy for users to navigate. The reporting is strong and Tatango's Tech Support team is quick to respond and helpful. Cons It would be great if zip codes/numbers weren't clickable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BD Bobby D. Digital Strategist Political Organization ### "for text fundraising" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2020 Pros Great customer service Great communications when bugs are expected Overall usability Cons it should be automatic ability to draft after adding funds Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GF Gunnar F. Fundraising Coordinator Marketing and Advertising ### "Good Investment" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 13, 2020 Tatango allows my company to reach larger target audiences through sms/mms messaging. Pros A great product that is user friendly and very beneficial. Cons I have not had any complaints yet! This product has been a great help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HA Hanna A. CHIEF COPYWRITER Writing and Editing ### "tatango" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 10, 2020 good Pros ability to test sms to myself to see how it's going to look before mass sending Cons that there is no andriod feature which makes it tough Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Strategist Public Relations and Communications ### "Simple and fast texting for all!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2020 Pros How simple it was to use! Pretty clean design Cons scheduling feature is janky and needs a lot of work Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KK Katie K. Fellow Political Organization ### "Great app!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 2, 2020 Pros This website is so easy to use. It also is very helpful when issues arise. Cons I feel like there could be more features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KA Katy A. Digital Account Manager Marketing and Advertising ### "Great company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 30, 2020 Their customer service is top notch. Great people! Pros Scheduling and mocking up messages is super easy. Cons I wish you could put more than one client under one email address Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/145849/Tatango/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.