--- title: "Tatango Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Tatango Software - reviews, pricing plans, popular comparisons to other Political Campaign products and more." source_url: "https://www.capterra.com/p/145849/Tatango/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Tatango Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Tatango ## What is Tatango? Tatango - Political SMS Marketing Software Political SMS marketing is the fastest & most reliable way to raise donations for political campaigns. With over 10 billion mass text messages sent, Tatango’s SMS marketing software powers more political campaigns than any other texting provider. A/B testing and real-time reporting available to provide comprehensive analytics on your audience. ## What is Tatango used for? [Political Campaign](https://www.capterra.com/political-campaign-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Nonprofit](https://www.capterra.com/nonprofit-software/) Top alternative Featured Overall rating Based on 69 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $500 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Tatango?[Manage this product listing](https://www.g2.com/products/tatango/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tatango 4.5 (69) VS. [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $500 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (69) Ease Of Use 4.0 (977) Value For Money 4.3 (49) Value For Money 4.2 (799) Customer Service 4.5 (58) Customer Service 4.0 (770) ## Tatango alternatives [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## FAQs about Tatango Overview ### What problems does Tatango solve? Tatango solves the challenge of quickly sending and scheduling text campaigns to large subscriber lists while keeping message creation, previews, test sends, opt-in codes, surveys, and unsubscribe tracking in one interface. Marketing, communications, and outreach teams, including junior staff and small teams, benefit from faster campaign deployment and clearer per-message results. Answer based on 30 reviews Overview ### Which roles and teams benefit most from Tatango? Tatango is most used by digital strategists, content specialists, and marketing leaders managing SMS campaigns and audience communications. Digital fundraising and social media teams use it to coordinate outreach, segment contacts, and track campaign engagement. Directors, presidents, and operations managers rely on reporting to monitor messaging performance and support organizational communication goals. Answer based on 69 reviews Overview ### What company size and specific industries is Tatango built for? Tatango is designed for organizations that need Political SMS Marketing, including Super PACs and non-profits. It suits groups of any size that want to reach large audiences and potential donors quickly and reliably through text messaging. Features and Usability ### What are the key features of Tatango? Tatango includes core A/B testing and real-time reporting, alongside SMS and MMS messaging for high-volume text campaigns. Campaign tools cover audience segmentation, scheduling, message personalization, keywords, and opt-in management. API access, reply handling, text previews, and engagement tracking support campaign execution and fundraising communications. Answer based on 34 reviews Pricing ### How much does it cost and what fees or limitations are included? Tatango starts at $500 per month for the Non-Vanity Short Code plan, which includes mass messaging and sending up to 4 million messages an hour. The Vanity Short Code plan costs $1000 per month and lets users choose their own numbers. Pricing reviews are mixed, with some noting price increases. Answer based on 2 reviews Integrations ### Which third-party tools and platforms does Tatango integrate with? Tatango integrates with 18 third-party tools for email marketing, CRM, and commerce, including AWeber, ActBlue, ActiveCampaign, Adobe Commerce, Constant Contact, HubSpot CRM, Mailchimp, Marketo Engage, Oracle Eloqua Marketing Automation, Oracle Responsys, and Salesforce Marketing Cloud. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Tatango offer? Tatango provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide recorded walkthroughs for self-paced review. Answer based on 8 reviews Getting Started and Support ### What customer support options does Tatango offer, and how do users rate the experience? Tatango offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representative, and chat support. Users generally describe the team as quick, attentive, knowledgeable, and helpful with urgent sends, implementation, and technical issues. Some users report concerns about delayed messages, reporting difficulties, and one negative chat interaction. Answer based on 29 reviews Text sending ### How well does Tatango handle sending text messages? Tatango makes it easy to compose, schedule, preview, and send SMS campaigns to large subscriber lists. Marketing teams value its approachable interface, delivery tracking, opt-in tools, and fast support. Some users encounter occasional sending errors, limited audience targeting options, MMS constraints, and fewer automation or response features than competing texting platforms. Answer based on 30 reviews ## Features AI summary Based on 281 Political Campaign reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating political campaign software: - **Voter Database** (**69%** of reviewers rated this feature as critical) - **Contact Database** (**54%**) - **Data Import/Export** (**49%**) Tatango includes other capabilities that reviewers also consider important, such as **Campaign Management** (**54%**) and **Contact Management** (**43%**). Together, these features help political teams coordinate outreach efforts, keep supporter information organized, and manage campaign activity more efficiently. Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information API 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Campaign Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Event Triggered Actions 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Multi-Campaign 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Tatango 29 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automated Responses: Automatic reply functionality for incoming messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Management: Manage, organize, and store contact information - Contribution Tracking: View donor contribution history, track how much money have been raised over time and measure progress - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.3 (69) 4.3 Based on 69 reviews ## Pricing Value for money 4.3 (49) [View pricing plan details](https://www.capterra.com/p/145849/Tatango/pricing/) Non-Vanity Short Code $500.00 Flat Rate,Per Month It includes: - Mass Messaging Capable - Send up to 4 Million Messages an Hour - SMS/MMS/RCS Enabled Vanity Short Code $1,000 Flat Rate,Per Month It includes: - Choose Your Own Number - Mass Messaging Capable - Send up to 4 Million Messages an Hour - SMS/MMS/RCS Enabled Value for money 4.3 (49) 4.3 Based on 49 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ iContact](https://www.capterra.com/p/221118/iContact/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (58) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (58) 4.5 Based on 58 reviews ## User reviews Overall rating 4.5 Based on 69 reviews Filter by rating Counts reflect reviews available in this feed. 5(38) 4(28) 3(2) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful VR Verified Reviewer Sr. Digital Fundraising Manager Used the software for: 1-3 years ### "Easy to use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 24, 2020 Great! Pros The software is easy for users to navigate. The reporting is strong and Tatango's Tech Support team is quick to respond and helpful. Cons It would be great if zip codes/numbers weren't clickable Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Youth Pastor Used the software for: 1-3 years ### "Review of Tatango" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 January 20, 2020 It was good, but then the price jumped up we started looking at other companies and found better options. Pros I loved how you could see who unsubscribed from your texting service and that also the stop was included within the text but not charged to you as credits. Cons The price jumped up on us and was just too expensive to use. Also it was difficult to put forms in and it didn't have the google shortner option so when you put a link in it ate up much of your character limits. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Marketing Specialist Used the software for: 3-5 years ### "Good Platform for Small Company" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 July 15, 2019 Pros Easy to send ad hoc messages. Really good platform for a small company. Cons Can't scale for bigger companies. Back-end system is not able to communicate/pull data efficiently. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Content Specialist Used the software for: 1-3 years ### "Good Tool for Politics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 17, 2022 Pros I think the interface and overall ease of use is Tatango's best attribute. It's easy to teach and learn. Also, the segmentation and testing is easy to figure out. Cons It is hard to navigate from one campaign to another if they are not owned or hosted by the same administrator/organization (you'll have to set up multiple usernames & then log out/log in to go between groups if working on more than one org.) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director of Marketing Used the software for: 1-3 years ### "#1 for a reason" 4.0 December 6, 2019 Overall, a great way to reach you customers if you can afford it. Pros Tatango is fairly easy to use and has all the features most users will ever need. I also really liek the blog the provide - lots of helpful tips. Cons This can get a little pricey, especially for a small business. Also, even though it is very easy to use, you still need a level of sophistication to fully take advantage of Tatango. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Senior Marketing Manager Used the software for: Less than 1 year ### "Solid product, amazing team, quick results FAST " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 9, 2019 We needed a better way to reach our customers to drive revenue. Email is dead and paid social can get expensive. Yes we had to do the work to acquire phone numbers in addition to emails but seeing great success with adding this form of communication and letting our customers choose how they receive our promotions, product updates etc. Pros So easy to use. Didn't need hours of on-boarding, was up and running, sending messages and pulling reports on the first day. Also love that Tatango focuses on SMS and is REALLY good at it vs. just being another add-on within a CRM or email service. They know what they're doing and team provided helpful strategies to acquire and engage our customers. Cons Honestly nothing. 10/10 very happy and highly recommend for any brand. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Social Media Specialist Used the software for: 1-3 years ### "Great Features for your marketing plans" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 September 3, 2020 Overall, Tatango has been beneficial for our organization and our marketing strategies, and we will continue to use their services. Pros Tatango can be hard to navigate at first, but overall has a lot of powerful features. Discovering all these features and implementing them into our marketing plan has been crucial in our growth. Cons Tatango is not the most ' user-friendly' or 'pretty' option, if anything I'd recommend changing the user interface. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Digital Strategist Used the software for: Less than 1 year ### "It works for what I need, sometimes unreliable" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 10, 2020 Its okay, it works well for what I need Pros The software is pretty easy, but it crashes pretty frequently for me. Cons Its not the most reliable, it crashes or sometimes I can't log in Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Deputy Director Used the software for: Less than 1 year ### "I was terrified to text... until it was SO easy with Tatango " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2019 I work in fundraising -- and Tatango has yielded at least 200% ROI within the first month of investment. This is an exceptional addition to any fundraising program Pros Incredibly user friendly -- great visual previews. You can teach someone to use this in about 5-10 minutes. Cons I work at a firm and across many clients who use Tantago -- it's frustrating to need to tie each account to another email instead of having one log in and a list of clients to select once logged in Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Sr. Manager, Marketing Analytics & Operations ### "Great Customer Journey Mapping" 4.0 April 19, 2018 Pros Tatango allows you to load all of your customer touchpoints i.e. email, calls, SMS, etc. into one system to view customer journey drop off points. It was easy to set up and reporting is fairly straight forward. Cons Hypothesis testing on Tatango is somewhat ambiguous. When we were talking to their customer success folks we weren't sold on the whether or not we were going to get the right insights out of the tool or validate our own preconceived notions of problems our customers were having with our products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/145849/Tatango/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.